NEWS: Remo Software, an Open Interconnect Consortium Member and developer of multi-platform apps, recently announced that Remo MORE version 2.0 will be showcased at Mobile World Congress (MWC) March 2-5, 2015, in Barcelona. Remo MORE 2.0 comprises of features that empower a family member to be in-charge and function as the “Administrator”; providing full control over all the smart devices at home in order to monitor, control, boost and locate.
NEWS: Caballeros Inc. recently announced that the Beverage Testing Institute's Tastings 2014 International Review of Spirits Packaging Competition has awarded the Scorpion Mezcal 4-Pack Silver Sampler Gift Box several Gold awards and runner-up status for "Best Gift Box." The attractive box is decorated with rustic artwork featuring an ancient still and stylized agave, with the top of the box showing the agave plants for each of the four varietals.
PR NEWS: With a shared goal of lifting up the works of today's musicians and singer-songwriters, Tipp City, Ohio-based digital marketing and artist management firm Trebius Promotions recently announced their new membership with the non-profit Americana Music Association (AMA).
INTERVIEW: Getting a B2B marketing campaign started can be daunting, and many marketing experts have adopted the so-called "duct tape marketing" program created by John Jantsch to provide key focus implementations for their clients. Kelly Weppler is the owner and founder of WH & Associates, an inbound marketing agency that works with business-to-business (B2B) companies to "enhance their online presence, to generate leads, and to design a complete customer experience that helps their clients stand out from their competitors."
OPINION: Well, you have to hand it to Disney for trying to capture the market on any product, brand, or service offering in their vast empire, even if remotely related to the original creators of something like the "Day of the Dead." So many people are growing up today thinking Disney invented Snow White, or mermaids, or Pinocchio, it's a little unnerving.
Advertising Industry Newswire COLUMN: You are invited! Yes, you! Because you are so very special! So very wonderful! So very important! So very bright and worthy and exciting! And because you will write a check to us! (A brief presentation of a way to make money by publishing biographical listings of people who are legends in their own minds.)
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