NEWS: Cogensia, a data-driven marketing firm, recently launched a breakthrough restaurant marketing solution - Dining Segments. The segments categorize U.S. households based on eight of the most popular dining categories. The segmentation places every consumer into different profiles based on hundreds of demographic, survey, lifestyle and interest data elements.
NEWS: Nova Kopp, the most recent winner of the Mrs. Georgia United States Pageant, has already started to roll up her sleeves and is acting as "ambassador" for Hillside; a group that supports children and families in need. Mark Pulliam, director of business development at Hillside, says that they were thrilled when they learned of Kopp's interest to support their mission.
NEWS - Product Launch: EPIC Insurance Brokers and Consultants, a national retail property and casualty insurance brokerage, and employee benefits consultant, recently unveiled its next generation private exchange, coined EPIC EXP (The EPIC Exchange Platform) in partnership with Atlanta-based Hodges-Mace, LLC.
INTERVIEW: Getting a B2B marketing campaign started can be daunting, and many marketing experts have adopted the so-called "duct tape marketing" program created by John Jantsch to provide key focus implementations for their clients. Kelly Weppler is the owner and founder of WH & Associates, an inbound marketing agency that works with business-to-business (B2B) companies to "enhance their online presence, to generate leads, and to design a complete customer experience that helps their clients stand out from their competitors."
OPINION: Well, you have to hand it to Disney for trying to capture the market on any product, brand, or service offering in their vast empire, even if remotely related to the original creators of something like the "Day of the Dead." So many people are growing up today thinking Disney invented Snow White, or mermaids, or Pinocchio, it's a little unnerving.
Advertising Industry Newswire COLUMN: You are invited! Yes, you! Because you are so very special! So very wonderful! So very important! So very bright and worthy and exciting! And because you will write a check to us! (A brief presentation of a way to make money by publishing biographical listings of people who are legends in their own minds.)
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