NEWS: Truebridge, Inc., a content marketing company serving the financial industry, recently announced the newest update to its Content Marketing System. Threats to cyber security have become increasingly prevalent over the last few years.
NEWS: TekStream Solutions, an Oracle Gold Partner, recently announced launch of the first Contract Lifecycle Management (CLM) solution for Oracle WebCenter. The engineered solution was introduced to the public through a national webinar and is currently being implemented at several organizations.
NEWS: Global DMS LLC, a leading provider of Web-based compliant valuation management software and SaaS, recently announced that the Philadelphia Business Journal (PBJ) presented its vice president of marketing, Jody Collup, with the highly regarded Women of Distinction award.
INTERVIEW: Getting a B2B marketing campaign started can be daunting, and many marketing experts have adopted the so-called "duct tape marketing" program created by John Jantsch to provide key focus implementations for their clients. Kelly Weppler is the owner and founder of WH & Associates, an inbound marketing agency that works with business-to-business (B2B) companies to "enhance their online presence, to generate leads, and to design a complete customer experience that helps their clients stand out from their competitors."
OPINION: Well, you have to hand it to Disney for trying to capture the market on any product, brand, or service offering in their vast empire, even if remotely related to the original creators of something like the "Day of the Dead." So many people are growing up today thinking Disney invented Snow White, or mermaids, or Pinocchio, it's a little unnerving.
Advertising Industry Newswire COLUMN: You are invited! Yes, you! Because you are so very special! So very wonderful! So very important! So very bright and worthy and exciting! And because you will write a check to us! (A brief presentation of a way to make money by publishing biographical listings of people who are legends in their own minds.)
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