Friday, July 3, 2009
Neotrope®

Latest Articles and News Stories from Advertising Industry Newswire
Friday, July 3, 2009
 

Product Launch: Pole-Wrap Launches Two New Products to Enhance a Home’s Beauty

Tue, 30 Jun 2009 20:04:13 -0700 PDT
by Carly Zed Zander

TROY, Mich. — After years of success with the Pole-Wrap, a product that transforms unsightly basement poles into attractive interior decor, Pole-Wrap, Inc. has added two new products - the Pole-Wrap Drink Shelf and the Pole-Wrap Extension. Both items will be available for purchase July 1. “After having a positive experience with Pole-Wrap, we decided [...]

Bookbinder’s Soups and Seasonings Brand Acquired

Tue, 30 Jun 2009 18:54:27 -0700 PDT
by Carly Zed Zander

PHILADELPHIA, Pa. — Bookbinder Specialties, a Pennsylvania company, acquired the Bookbinder’s Soup and Seasonings Division from the Stephens’ Original Foods Company of Huntingdon Valley, PA, on June 23, 2009. The soups and seasonings are based on favorite recipes from the Old Original Bookbinder’s restaurant, established in 1865 in Philadelphia’s historic Old City. The Media, Pennsylvania-based [...]

Thanks to President Obama, Everyday is a Campaign, says ElectionMall’s Ravi Singh

Mon, 29 Jun 2009 21:08:45 -0700 PDT
by Carly Zed Zander

NEW YORK, N.Y. — ElectionMall launches new social media tools - great for candidates from school board to President. As technology continues to drive political participation at all levels, the need for the latest tools makes all the difference as candidates, from the school board to the White House, look to engage voters, raise money [...]

Trendara B2B Marketing Agency Achieves 600 Percent Increase in Leads for Taycor Financial

Thu, 25 Jun 2009 16:36:18 -0700 PDT
by Carly Zed Zander

LOS ANGELES, Calif. — “Over the last 2 quarters we increased our client’s online lead volume by over 600 Percent, and the landing page design and split-test techniques we deployed have resulted in conversion rates as high as 23 Percent,” says Rowe Morehouse, Principal Consultant at Trendara LLC. “We’ve been able to deliver a huge [...]

Market Research: Streaming by Entertainment Industry Will Generate $78 Billion Over Six Years

Wed, 17 Jun 2009 17:31:32 -0700 PDT
by Carly Zed Zander

BOONTON, N.J. — Streaming video and music distributed across the Internet, an IP TV network, or a mobile handset will generate more than $78 billion in network-derived and content-derived revenue into the U.S. markets over the next six years, according to a new market research study from The Insight Research Corporation. Streaming media refers to [...]

Mutiny Pictures reports busy winter and spring with key accounts, specializing in online branded entertainment

Wed, 27 May 2009 15:14:51 -0700 PDT
by Carly Zed Zander

LOS ANGELES, Calif. — Mutiny Pictures, a Los Angeles-based film company specializing in online branded entertainment and webisode production, made several company announcements through founder Michael Pierce on recent high-profile projects that showcase their branding capabilities and post-production expertise. Mutiny Pictures director Kenny Stoff recently teamed up with U2 to document the launch of the [...]

Depth Public Relations Adds Public Policy Strategy Services, Partnering with DC-based Public Affairs Veteran

Wed, 20 May 2009 22:31:33 -0700 PDT
by Carly Zed Zander

ATLANTA, Ga. — Depth Public Relations LLC, (www.DepthPR.com) a full-service public relations and marketing provider for the financial services industry, now offers the services of public affairs veteran Brent Gilroy, a Washington, DC-based consultant for issues-related strategy, guidance and services. The collaboration serves community institutions, mortgage lenders, technology and services providers, and grassroots affordable housing [...]

Nextshore LLC Helps Small & Medium Business with Web Presence Financing

Wed, 20 May 2009 22:26:03 -0700 PDT
by Carly Zed Zander

PALM BEACH, Fla. — Nextshore LLC, an emerging leader in global outsourcing, today announced its own business stimulus package — that helps its customers go for a land grab on the Internet — by providing financing for website development. Nextshore can now offer qualified customers 100 percent financing on its products and services. Additionally, all [...]

Eularis to Hold Pharmaceutical Marketing ROI MasterClass in London

Mon, 18 May 2009 21:00:10 -0700 PDT
by Carly Zed Zander

LONDON, U.K. — Dr. Andree Bates, President of the Pharmaceutical analytics company Eularis, will be delivering a MasterClass on how to tell if you are making the wrong marketing decision. The Pharmaceutical Industry is under significant pressure to consider its costs very carefully. Since marketing budgets often represent a major portion of a company’s cost [...]

Product Launch: New Line of Baby Wipes Cases: The ‘HOPE Heart’ - Designed by Children, to Benefit Children

Wed, 13 May 2009 21:30:18 -0700 PDT
by Carly Zed Zander

PHILADELPHIA, Pa. — Cover Me Blue has partnered with The Children’s Hospital of Philadelphia (CHOP) to create a new line of baby wipes cases, designed by a 7 year old patient at the hospital. All proceeds of the sale of this collection will be donated to the Garbose Family Special Delivery Unit at CHOP. “Involving [...]

Product Launch: New T’ei Fountain-Dispensed Iced Tea Brand

Wed, 06 May 2009 16:46:06 -0700 PDT
by Carly Zed Zander

HUNTINGDON VALLEY, Pa. — Multi-Flow Industries, a manufacturer of fountain-dispensed beverages, announced the launch of T’ei, a new fountain-dispensed iced tea brand. T’ei (pronounced “tay”) will compete in a beverage category that continues to post solid growth. Current Iced Tea Trends, reported by Beverage World, show 12 percent growth. The primary demographic for Iced Teas [...]

Product Launch: IBI Announces Sanctuary Mist, a Holy Fragrance follow up to Virtue®

Mon, 04 May 2009 19:43:46 -0700 PDT
by Carly Zed Zander

ORANGE, Calif. — Virtue(R) has become one of the most intriguing fragrance concepts to emerge in many years. Neither a celebrity fragrance nor a twist of something else, Virtue(R) stands alone as a one-of-a-kind perfume. Whether you seek its transformative qualities as your signature perfume or a devotional aid, mimicking the Holy Incense, it offers [...]

Market Research: Carrier Ethernet Market Showing Double-Digit Growth Despite Recessionary Spending by Enterprises

Mon, 04 May 2009 15:38:40 -0700 PDT
by Carly Zed Zander

BOONTON, N.J. — US enterprises and consumers are expected to spend more than $27 billion over the next five years on Ethernet services provided by carriers, according to a new market research study from The Insight Research Corporation. With metro-area and wide-area Ethernet services now available from virtually all major data service providers, the market [...]

Allegro Communications Starts Fresh Conversations with Clients and Prospects

Wed, 29 Apr 2009 15:15:08 -0700 PDT
by Carly Zed Zander

CHICAGO, Ill. — Allegro Communications, Inc., a direct marketing firm and developer of FreshDM, recently announced the launch of its new dynamic, content-rich agency website. The new website focuses on maximizing the use of social media to create ongoing relationships and provide interesting, up-to-date content. Allegro’s site is designed to start a conversation with current [...]

LTC Insurance Exec Jonas Roeser Joins Judging Panel for 2009 International DMA ECHO Awards

Thu, 23 Apr 2009 16:41:41 -0700 PDT
by Carly Zed Zander

KIRKLAND, Wash. — Jonas Roeser, Senior Vice President of Marketing and Operations of LTC Financial Partners, LLC (LTCFP), has been chosen to be a judge in round 1 of the 2009 International DMA ECHO Awards. The judging will take place May 19th-21st in New York City at the Direct Marketing Association headquarters. ECHO judges, who [...]

PR Pros Offer Recession Strategies for Independent Business Owners

Tue, 21 Apr 2009 19:59:32 -0700 PDT
by Carly Zed Zander

DENVER, Colo. — With job losses at alarming levels, marketing and public relations pro’s Melanie Goetz and Esty Atlas, of Hughes & Stuart Marketing, have combined four decades of experience, insight, strategic techniques, affordable public outreach ideas, and business branding concepts into their newly released book, “Roadrunner Marketing: Strategic Secrets You Wish You Knew” (ISBN: [...]

Marketers Offered Free Trial of CRM System for Consumer Brands from Loyalty Lab

Tue, 21 Apr 2009 17:12:28 -0700 PDT
by Carly Zed Zander

SAN FRANCISCO, Calif. — Loyalty Lab, Inc., the leader in on-demand loyalty and CRM for consumer brands, today announced the launch of its Free Trial program. The Free Trial provides a “try before you buy” option on any of Loyalty Lab’s products to qualified companies for up to 90 days. Marketers will have the opportunity [...]

Market Research: Financial Applications on Cell Phones to Attract 2.2 Billion Users in the Next Five Years

Mon, 20 Apr 2009 18:26:24 -0700 PDT
by Carly Zed Zander

BOONTON, N.J. — Eight financial applications for mobile phones are forecasted to become part of the daily routine of nearly 2.2 billion mobile phone users worldwide over the next five years, says a new market research study released by the Insight Research Corporation. According to the market analysis study, these eight mobile financial applications will [...]

Wingman Media Helps Sit ‘n Sleep Launch Healthy Sleeping Site

Fri, 17 Apr 2009 01:10:19 -0700 PDT
by Carly Zed Zander

LOS ANGELES, Calif. — Sit ‘n Sleep announces its sponsorship of SleepBook.com - a new educational web site designed to educate people about the importance of quality sleep. Site visitors are encouraged to take a short, but comprehensive survey about their sleep habits. Once the survey is complete, a free, customized “Sleep Book” of approximately [...]

Football Star Roger Craig signs endorsement deal with emerging health and fitness dynamo True Healthy Products

Mon, 13 Apr 2009 18:12:26 -0700 PDT
by Carly Zed Zander

ORLANDO, Fla. — Former all-star college and pro running back Roger Craig has teamed up with True Healthy Products, the company that ushered in the Stemulite Fitness Formula craze, to promote their latest product release, Protein Power Mix. Craig, who sports three championship rings, is still in excellent athletic condition today and runs several marathons [...]

Online Marketing Firm Affiliate Media, Inc. Receives MAP 2008 Presidential Award

Thu, 09 Apr 2009 18:26:23 -0700 PDT
by Carly Zed Zander

IRVINE, Calif. — Affiliate Media, Inc. (AMI), a recognized leader in the worldwide online affiliate marketing space, has been named among the winners of the 2008 Presidential Awards by prominent management consulting organization MAP (Management Action Programs). MAP, a Los Angeles-based firm specializing in leadership development and business consulting, selects its Presidential Award recipients based [...]

Ingredients Specialties, Inc. Announces Win for GDFII/L&P Foods in Sucralose Section 337 Patent Dispute

Tue, 07 Apr 2009 16:55:34 -0700 PDT
by Carly Zed Zander

EXETER, Calif. — Leading Sucralose manufacturer Guangdong Food Industry Institute/L&P Food Ingredient Co. Ltd. (GDFII/L&P) today announced that the U.S. International Trade Commission (ITC) in Washington D.C. ruled in its favor in a Section 337 patent dispute (docket no. 337-TA-604) filed against the company by its competitor, Tate & Lyle Corporation (T&L). Mr. Wang Sanyong, [...]

Product Launch: Bottom Line Time Releases MonetaSuite Software

Mon, 06 Apr 2009 23:42:46 -0700 PDT
by Carly Zed Zander

CHICAGO, Ill. — Bottom Line Time today announced the launch of MonetaSuite at the ABA TECHSHOW(R) 2009. MonetaSuite is the Company’s flagship software product family that intuitively and seamlessly track, tag and report the time high-value workers spend in email and other productivity applications. The applications work in the background, tracking tasks and allowing the [...]

Microsoft is for Cheap?

Fri, 03 Apr 2009 21:23:29 -0700 PDT
by ScottG The G-Man

COLUMN: Do you congratulate an ad agency account team when they talk a client into a bad campaign? What if they can do it a second and third time? From the standpoint of salesmanship, you have to respect the suits at Crispin Porter & Bogusky who got Microsoft to shell out for three disastrous campaigns [...]

Product Launch: SicSkinz Custom Drum Wraps

Fri, 03 Apr 2009 21:13:58 -0700 PDT
by Carly Zed Zander

EVERETT, Wash. — Sic*Skinz Custom Drum Wraps (www.sicskinz.com) has announced availability of their innovative and easy to install Custom Drum Wraps. These drum wraps allow anyone to effectively re-finish their drum set in a fraction of the time and a fraction of the cost of conventional drum coverings. With Sic*Skinz Custom Drum Wraps, drummers can [...]

Product Launch: Momentum Transport Releases Dealer Transport Management System

Fri, 03 Apr 2009 21:00:30 -0700 PDT
by Carly Zed Zander

HOUSTON, Texas — Momentum Transport, the Automobile Industry’s transportation leader, announces the release of the Dealer Transport Management System (DTMS). Momentum’s proprietary online vehicle transportation tracking system both automates and simplifies vehicle transportation — for auto dealers and car carriers alike. Momentum’s new web-based solution provides dealers access to thousands of auto carriers specializing in [...]

National Spokesperson for Starlight Children’s Foundation is Corbin Bleu

Thu, 02 Apr 2009 20:39:12 -0700 PDT
by Carly Zed Zander

LOS ANGELES, Calif. — Starlight Children’s Foundation is pleased to announce that Corbin Bleu is the new national spokesperson for the nonprofit organization, which is dedicated to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. “Corbin has been a tireless supporter of Starlight [...]

Product Launch: The Combine Nation Launches Brand to Unify Athletic Combines and Pro Days

Thu, 02 Apr 2009 19:05:45 -0700 PDT
by Carly Zed Zander

MIAMI, Fla. — While the NFL Combine is the most notable of all Combines, Combines are no longer limited to the NFL; scouts are now seeking pros in many other areas such as basketball, volleyball, ice hockey, rugby and more. So, to support these various groups, The Combine Nation, Inc. announces the launch of a [...]

Wingman Media Attributes Client Growth in Retail Advertising to Interactive Marketing

Thu, 02 Apr 2009 17:45:27 -0700 PDT
by Carly Zed Zander

LOS ANGELES, Calif. — Wingman Media, a full-service retail advertising agency, announces strong client growth during 2009’s first quarter. The company attributes the growth to a comprehensive interactive service offering that provides clients with efficient online marketing and advertising. Wingman’s interactive offering has led to new hires and an augmented client roster. Despite the economy, [...]

Product Lauch: Museum of Robots Introduces Recycled PET Felt Collection and Flying Saucer Bowl Set

Wed, 01 Apr 2009 22:30:57 -0700 PDT
by Carly Zed Zander

SAN FRANCISCO, Calif. — New products from Museum of Robots (museumofrobots.com) introduced at the International Home + Housewares Show 2009 have been selected as “Cool Products for the Home” by BusinessWeek. Recognized as among the most innovative product introductions are the Recycled PET Felt Collection and Flying Saucer Bowl Set. Says Museum of Robots co-founder [...]

Product Launch: Inventek Releases a SiRFstarIIIâ„¢ 20 Channel OEM GPS Module

Wed, 01 Apr 2009 20:57:32 -0700 PDT
by Carly Zed Zander

WESTFORD, Mass. — Inventek Systems, the leading manufacturer of low cost, highly accurate OEM GPS modules, has developed a dual UART GPS with SiRF binary outputting position, velocity and time at 5 times per second without interpolation. Offering real time GPS updates, this compact 18 mm x 18 mm GPS module is ideal for high-velocity, [...]

Product Launch: James Allen Releases Perfectly-Setâ„¢ Preset Engagement Rings

Tue, 31 Mar 2009 23:06:26 -0700 PDT
by Carly Zed Zander

NEW YORK, N.Y. — Online jewelry retailer JamesAllen.com is making buying diamond engagement rings even easier with the exciting launch of their exclusive one-step Perfectly Set(TM) engagement rings. With this innovative process - unique to James Allen - a shopper can select an engagement ring that is pre-set with a beautiful diamond. If the shopper [...]

Product Launch: Ugly Christmas Sweaters

Mon, 23 Mar 2009 20:40:39 -0700 PDT
by Carly Zed Zander

HUMBLE, Texas — Want to win the office prize this year for the ugliest Christmas sweater around? The new company, My Christmas Sweater, may be the key to victory. The recently launched Christmas sweater company sells retro Christmas sweater designs in a wide array of colors and styles. Based in the U.K., MyChristmasSweater.com was launched [...]

Product Launch: Adhesive Remover Swab for Thermal Printers from KICTeam

Mon, 23 Mar 2009 20:15:11 -0700 PDT
by Carly Zed Zander

AUBURN, Maine — An Adhesive Remover Swab is being released today by KICTeam. This Swab is combined with an adhesive remover solution to ease the removal of sticky adhesive residue from hard surfaces. The product will come enclosed in a foil pouch and the swab will be saturated with the adhesive remover solution. The swab [...]

Product Launch: Multi-Flow Introduces ‘All Day Cafe’ Coffee Bag-in-the-Box

Tue, 17 Mar 2009 22:54:48 -0700 PDT
by Carly Zed Zander

HUNTINGDON VALLEY, Pa. — Multi-Flow Industries, a manufacturer of fountain-dispensed beverages, announced the launch of “All Day Cafe,” a shelf-stable, liquid roast Hot Coffee Bag-in-the-Box brand. “We’re incredibly excited about competing in the hot beverage category,” said Mark Stephens, CEO of Multi-Flow. “Coffee is a multi-billion dollar category, and more operators are turning to high-quality, [...]

Product Launch: Trees With Meaning Starts U.S. Release of Authentic Olive Trees from The Holy Land

Tue, 17 Mar 2009 22:50:27 -0700 PDT
by Carly Zed Zander

SAN ANTONIO, Texas — With a hard-earned U.S. Department of Agriculture signoff now in hand, Trees With Meaning Inc. (TreesWithMeaning.com) becomes one of the first companies in the U.S. approved to bring living olive trees from Israel to the North American market. For owners-and brothers-Bruno and Jerome Schneider, building the company was an intricate business [...]

America’s First Standalone Loyalty System Brings Optimism to Local Retailers and Restaurants

Mon, 16 Mar 2009 19:06:34 -0700 PDT
by Carly Zed Zander

ORANGE COUNTY, Calif. — Business Builder Alliance, Inc. (BBA), an innovative consumer marketing company with a focus on local business, announced today the launch of the Red Carpet Alliance(TM) system in a joint venture with 7G Companies Inc. The system enables local stores and neighborhood restaurants to significantly improve their ability to acquire and retain [...]

Audiolife Sponsors the PureVolume.com House in Austin

Thu, 12 Mar 2009 21:22:58 -0700 PDT
by Carly Zed Zander

AUSTIN, Texas — Audiolife, an Artist Services platform designed for indie artists to sell music online and on-demand to fans, has announced that it will officially sponsor The PureVolume.com House in Austin, Texas. The sponsorship will provide Audiolife with the opportunity to offer its groundbreaking web-platform to PureVolume’s extensive list of indie artists surrounding the [...]

Market Research: Hispanics and Other Ethnic Markets Will Spend $56 Billion on Telecommunications

Tue, 10 Mar 2009 23:20:13 -0700 PDT
by Carly Zed Zander

BOONTON, N.J. — In 2009, U.S. ethnic communities will spend $56.6 billion on telecommunications services, accounting for nearly one-third of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. The largest minority group, Hispanics, representing 15.7 percent of the total U.S. population, will spend the most. The ability [...]

EMRG Media Launches New York City Business Networking Event Series

Fri, 06 Mar 2009 21:40:20 -0800 PST
by Carly Zed Zander

NEW YORK, N.Y. — In response to a troubled economy and gloomy financial climate, EMRG Media announces the launch of a New York City business networking series; this is the first in a series of monthly events. It is scheduled to take place at Arena located at: 135 West 41st Street on Wednesday, March 11 [...]

Audiolife, an Artist Services Company, has built a new technology platform that will change the way indie artists sell CDs online

Tue, 03 Mar 2009 23:52:25 -0800 PST
by Carly Zed Zander

LOS ANGELES, Calif. — Audiolife (www.Audiolife.com), the Los Angeles-based Artist Services Company responsible for the development of a new media web-platform specifically designed for indie artists to sell music online and on-demand to fans, has released an in-depth report of findings on the future of selling CDs online. The report, “The New Way to Sell [...]

The Smart Marketing Group, Inc. Wins Court Case Over Automotive Advertising

Mon, 02 Mar 2009 16:22:20 -0800 PST
by Carly Zed Zander

CHICAGO, Ill. — On February 6th 2009, a federal jury in Chicago returned a verdict against Publications International Ltd. (PIL) of Lincolnwood, Ill., and awarded $5.6 million to The Smart Marketing Group, Inc. (SMG) in damages resulting from PIL’s breach of a 2003 contract. According to the lawsuit filed in January 2004, PIL’s “Consumer Guide” [...]

Communication Nation: Badvertising Strikes Big Corporations

Fri, 27 Feb 2009 23:29:56 -0800 PST
by ScottG The G-Man

COLUMN: Oil rigs, city lights, rock bands, icebergs, crummy animation, and on-camera presenters wearing perfect make-up and phony smiles all made appearances in the 10 commercials that ran during Sunday morning’s episode of “Face the Nation.” But what were they selling, and to whom were they selling it?
ExxonMobile
Before discussing their slickly produced spot, it might [...]

Google Brings Text Ads into Google News … again

Thu, 26 Feb 2009 03:14:59 -0800 PST
by Christopher Simmons

COLUMN: For those of you who use Google News (the news portal that is a subset of the megalith that is the Google content universe) regularly, you might have noticed a month ago (end of January) that Google “flirted” with the idea of ads on their news search pages, with the same look/feel as normal [...]

Soundrangers Launches New Web Portal for Royalty Free Advertising Music

Wed, 25 Feb 2009 01:28:33 -0800 PST
by Carly Zed Zander

SEATTLE, Wash. — Soundrangers announces the launch of their new web site. Founded in 1998, Soundrangers.com was the first online sound library to specialize in creating royalty free sound effects and music specifically designed for the emerging world of interactive and online media. From the beginning their focus was to provide high quality sound effects [...]

Communication Nation: Ads Unimpressive During the OSCAR Fiasco

Tue, 24 Feb 2009 21:59:25 -0800 PST
by ScottG The G-Man

COLUMN: Sure, the 81st Academy Awards show was a disaster, but millions watched anyway (train wrecks are darn entertaining) so the advertisers reached a big audience. Did the ad messages overcome the stench of the show? There’s no way they could, what with Hugh Jackman’s embarrassing dance parodies and the clusterflock acting award presentations.
Not [...]

Maximum Entertainment Team Member Wins OSCAR®

Mon, 23 Feb 2009 23:49:01 -0800 PST
by Carly Zed Zander

NEW YORK, N.Y. — Maximum Entertainment - a New York based boutique commercial advertising production company - is celebrating an Oscar® win for one of its directors, James Marsh. Marsh received the Academy Award on Sunday for best documentary for his film “Man on Wire.” The film is a partly dramatized re-telling of an outrageous [...]

Ballantine Offers Free Proofreading Service for Direct Marketing Client Projects

Fri, 06 Feb 2009 18:23:47 -0800 PST
by Carly Zed Zander

WAYNE, N.J. — In today’s current economic climate of cut backs and layoffs, it’s refreshing to learn about a company that is actually adding a new service and for free! The Ballantine Corporation, a full-service direct mail company, announces that they are now offering all clients free proofreading before their projects go to press. “Offering [...]

Market Research: Spending On Managed Services Increasing Despite Recession

Fri, 06 Feb 2009 18:11:02 -0800 PST
by Carly Zed Zander

BOONTON, N.J. — Despite the slowdown in all U.S. economic sectors, spending on managed services is expected to grow at a compounded rate of nearly eight percent over the next five years, says a new market study from Insight Research. The report notes that the present recession may actually act to spur spending in the [...]

Allegro Sponsors Chicago Salesforce User Group Meeting for Direct Marketing Education

Fri, 06 Feb 2009 18:07:19 -0800 PST
by Carly Zed Zander

CHICAGO, Ill. — Allegro Communications, Inc., direct marketing creative agency and developer of FreshDM (freshdm.com), sponsored the Chicago Salesforce.com User Group meeting in December. Allegro educated the group about mail on-demand and print fulfillment techniques. In addition, Allegro provided a live demonstration of FreshDM - a certified application on the Salesforce.com AppExchange. During the presentation, [...]

Affiliate Marketing Leader Signs Up Well-Known Online Marketing Pro to Lead Marketing Efforts

Fri, 06 Feb 2009 15:45:23 -0800 PST
by Carly Zed Zander

IRVINE, Calif. — Affiliate Media, Inc., a recognized leader in the worldwide online affiliate marketing space, announced today that it has hired Bob Rains as the company’s new Vice President of Marketing. “We are extremely proud to welcome an online marketing professional of Bob Rain’s experience, caliber and reputation to the Affiliate Media family,” commented [...]

Communication Nation: Not-So-Super Super Bowl Ads 2009

Mon, 02 Feb 2009 17:24:00 -0800 PST
by ScottG The G-Man

COLUMN: An exciting Super Bowl game may be great for sports fans but it is weird for those of us in marketing, advertising, publicity and communications. The ads and promotions are the whole point of the afternoon and a good game just gets in the way. Anyone watching NBC during the day would have [...]

Market Research: Telecom Transactional Services Getting a Big Boost from Wireless Roaming

Thu, 22 Jan 2009 20:38:47 -0800 PST
by Carly Zed Zander

BOONTON, N.J. — Providers of transactional services to the telecommunications industry will see increasingly strong demand for products that support international global roaming, according to a new market research study from The Insight Research Corporation. Transactional services, which include signaling transaction services; call processing services such as 800, calling card, and directory assistance; as well [...]

Urban Fashion Retailer, Jimmy Jazz, Launches Tie-in Promotion for Film ‘Notorious’

Tue, 13 Jan 2009 00:08:52 -0800 PST
by Carly Zed Zander

BROOKLYN, N.Y. (SEND2PRESS NEWSWIRE) — Jimmy Jazz, a leading urban fashion retailer, has recently announced a special promotion for the January 16th theatrical release of Notorious, a biopic about the late Notorious B.I.G. “Involving our chain of Jimmy Jazz stores for the promotion of Notorious is the best possible way to start 2009,” stated Jimmy [...]

GameBeat Studios Launches Unprecedented Campaign to Give Advertising and Marketing Agencies a Taste of Their Unique Versatility

Mon, 12 Jan 2009 21:12:22 -0800 PST
by Carly Zed Zander

CHICAGO, Ill. (SEND2PRESS NEWSWIRE) — GameBeat Studios announced today that now through March 1, 2009 they will offer free, custom music demos to advertising and marketing agencies for their upcoming radio or television spots. The launch of this unprecedented promotional strategy comes just days before the debut of a new Toyota TV commercial featuring music [...]

EMRG Media: Top Resource for Planning and Promoting a NYC New Year’s Eve Party

Tue, 16 Dec 2008 22:51:04 -0800 PST
by Carly Zed Zander

NEW YORK, N.Y. — Party like it’s 2009. EMRG Media, LLC, New York’s leading event planning and marketing company, announced today that their staff will be on the streets of Manhattan giving out more than 20,000 books to savvy New Yorkers seeking hot New Year’s Eve party deals in NYC. “New Yorkers are a smart [...]

Non-Profit PR Grant Program Recipients Announced for 2009

Tue, 16 Dec 2008 21:39:18 -0800 PST
by Carly Zed Zander

LOS ANGELES, Calif. — Neotrope(R), a brand identity, PR, and marketing firm established Jan. of 1983, announced today the 2009 Non-Profit PR Grant Program recipients: those non-profit organizations chosen to receive free public relations and newswire services. Neotrope previously donated $25K worth of services in 2000, and $22K in 2005. This year, services are being [...]

Market Research: Corporate Telecomm Spending to Hit $140 Billion in 2009

Thu, 11 Dec 2008 18:25:13 -0800 PST
by Carly Zed Zander

BOONTON, N.J. — Despite slowdowns and spending cuts in many industries, overall spending by all U.S. businesses on wired and cellular calling is forecasted to reach nearly $140 billion by the close of 2009, says a new market research report from INSIGHT Research. The study predicts that cellular calling will account for just over 41 [...]

Market Research: Push to Talk and Instant Messaging Revenue Will Top $16B in 2009

Wed, 10 Dec 2008 17:01:07 -0800 PST
by Carly Zed Zander

BOONTON, N.J. — The worldwide market for presence-based telecommunication services, including instant messaging (IM) and push-to-talk (PTT), is expected to exceed $16 billion in 2009, as an ever increasing number of cellular and wireline carriers provide customized services predicated upon the availability of their end-users. According to a new market research study from The INSIGHT [...]

Ideavilliage Partners with STG Media Corp. to Launch Slim Shots into the C-Store Channel

Wed, 10 Dec 2008 16:57:04 -0800 PST
by Carly Zed Zander

TEMPE, Ariz. — Slim Shots appetite controller has recently been made available in convenience stores nationwide. Slim Shot consumers will now be able to conveniently enjoy their favorite weight-loss product in a cup of coffee on the way to work, or simply like a “shot” of liquor. STG Media Corp. will kick off the convenience [...]

North Plains Systems Expands Global Digital Asset Management Partner Program

Thu, 04 Dec 2008 00:55:01 -0800 PST
by Carly Zed Zander

TORONTO, Canada — North Plains Systems, Inc., the world’s leading provider of digital asset management (DAM) and video asset management (VAM) software solutions, today announced ambitious plans to expand its global channel of strategic partners over the coming months. Due to the increased demand of its TeleScope(TM) digital asset management platform, North Plains will significantly [...]

Market Research: Long Term Outlook Bright for Worldwide Telecom Industry Despite Current Economic Turmoil

Wed, 03 Dec 2008 19:58:53 -0800 PST
by Carly Zed Zander

BOONTON, N.J. — Despite the unsteady state of the global financial markets, the worldwide telecommunications industry is expected to continue expanding over the next five years as continuing growth of wireless services in emerging markets offsets the spending slowdown in the advanced economies, says a new market analysis report from The INSIGHT Research Corporation. According [...]

SaleAMP’s Breakthrough Pay-for-Performance Marketing Service to Fuel Real Estate Rebound

Mon, 24 Nov 2008 23:53:42 -0800 PST
by Carly Zed Zander

AUSTIN, Texas — SaleAMP(TM), a cutting-edge marketing and software company, today announced a unique pay-for-performance real estate marketing service for condo developers, large home builders and real estate related banks, nationwide. The service, based on proprietary internet marketing tools and techniques has produced tens of thousands of buyer prospects and sales in a matter of [...]

Voiceover Talent Portal, Voices.com Redesigns, Now Serves 100,000+ People

Mon, 24 Nov 2008 17:16:41 -0800 PST
by Carly Zed Zander

TORONTO, Canada — A revolution has been brewing, 12 months in the making, at the offices of Voices.com® as they release their all-new, redesigned site and broaden their influence not just in the realm of voice over, but to the advertising industry and beyond. Voices.com® is an online workplace where business owners can go to [...]

Retail Expert Doug Fleener Advises Retailers How to Overcome Holiday Challenges

Thu, 20 Nov 2008 18:47:30 -0800 PST
by Carly Zed Zander

BOSTON, Mass. — This holiday shopping season is going to be a challenging one for the almost 1 in 10 Americans employed in the retail sector. With specialty retailers facing the weakest holiday growth since 2002 and deep discounting by mass merchants and online retailers, the retail staff is more vital than ever to the [...]

iExplore Travel Site Surpasses 50 Million Visitors

Wed, 19 Nov 2008 22:23:16 -0800 PST
by Carly Zed Zander

CHICAGO, Ill. — iExplore (www.iExplore.com), the leading online resource for adventure and experiential travel, announced today that it surpassed the 50 million all-time visitor mark for the first time this month. iExplore.com launched in February 2000 with no traffic and has steadily grown to over 1.3 million visitors per month today. iExplore Founder and CEO, [...]

Market Research: Eularis Analyzes Pre-Launch Brand Planning with New Pharma Industry Report

Mon, 17 Nov 2008 22:17:41 -0800 PST
by Carly Zed Zander

NEW YORK, LONDON, TOKYO — In today’s environment, Pharmaceutical companies find themselves in a bind. Drug launches used to be able to achieve high sales and profits - until recently. Every Pharma company today is hoping to achieve their own immediate winners, the drugs that are successful right from the start and provide years of [...]

BETA Records Site Gives Its Users Ability to Share Advertising Revenue

Fri, 14 Nov 2008 01:59:50 -0800 PST
by Carly Zed Zander

HOLLYWOOD, Calif. — BETARecords.com, the fast growing online music social community and upcoming TV show, today announced the launch of the first known peer-to-peer community advertising technology internally tagged by the team as “DAAN” - Dynamic Affinity Advertising Network. DAAN (patent applied for) allows any BETA Records community user to select and drag up to [...]

Brain-Twist Teams Up with STG Media Corp. to Launch Slap Energy Shots

Thu, 13 Nov 2008 16:21:48 -0800 PST
by Carly Zed Zander

TEMPE, Ariz. — The rocky economy has affected many areas of the market, but one area that has not been slapped in the face by the United State’s financial crisis is energy shots, says STG Media Corp. The energy beverage category has grown over 260% in the past 3 years and is expected to grow [...]

MyLocalWay Introduces Website Building Solution for Small Businesses

Wed, 12 Nov 2008 18:25:10 -0800 PST
by Carly Zed Zander

PORTLAND, Ore. — MyLocalWay(TM), the small business Internet presence company, introduces SnapDesign(TM) technology enabling small business owners and service providers to quickly create and maintain professional web sites. Many small business owners do not have websites because they are intimidated by the cost and complexity of creating them for their business. Countless sales opportunities are [...]

Neotrope Extends PR Grant Application Deadline for U.S. Non-Profits

Tue, 11 Nov 2008 19:04:30 -0800 PST
by Carly Zed Zander

TORRANCE, Calif. — Neotrope(R), a brand identity, PR, and marketing firm established Jan. of 1983, has extended the 2009 grant application deadline for non-profit organizations, from Nov. 12th, to Dec. 7th, 2008, due to the recent U.S. elections. The company is donating $25,000 in free public relations and newswire services to worthy smaller non-profit and [...]

Market Research: Location Based Services Spending in 2008 Tops $1.6 Billion

Tue, 11 Nov 2008 18:48:39 -0800 PST
by Carly Zed Zander

BOONTON, N.J. — The worldwide market for location-based telecommunication services is expected to exceed $1.6 billion in 2008 as an ever increasing number of cellular and other wireless carriers provide customized services based upon a location-awareness of their end-users. According to a new market research study from The INSIGHT Research Corporation (www.insight-corp.com), location-based telecommunication [...]

Long Term Care Insurance Leader Wins ‘PIXI’ Award for Print Marketing

Mon, 03 Nov 2008 17:52:14 -0800 PST
by Carly Zed Zander

KIRKLAND, Wash. — This October 26th, on the printing industry’s equivalent of Oscar(R) night, Jonas Roeser rose to enthusiastic applause to accept a “PIXI” — one of the coveted 2008 “Printing Innovation with Xerox Imaging” awards. The PIXI’s are handed out once a year to honor producers of America’s most creative brochures, flyers, space ads, [...]

Encinitas Design Agency Gives Local Businesses a New Look Online

Fri, 31 Oct 2008 18:30:41 -0700 PDT
by Carly Zed Zander

ENCINITAS, Calif. — Encinitas-based businesses The Fitness Shop, AddSpace To Your Life!, Sara Gilman Consulting, and Encinitas Foreign & Domestic Auto Repair are all celebrating 2008 launches of new websites aimed at generating new business and maintaining relevancy in an increasingly web-based society. Durrani Design, the agency responsible for these companies’ new look, recognizes the [...]

MDS, Award-winning Austin Ad Agency Keeps New Biz Wins Flowing in Tight Economy

Thu, 30 Oct 2008 22:05:49 -0700 PDT
by Carly Zed Zander

AUSTIN, Texas — David Hubbard, executive vice president and creative director for Austin ad agency MDS Advertising, announced today that MDS would serve as agency of record for the just completed AT&T Executive Education and Conference Center at the University of Texas at Austin. MDS will create a comprehensive launch and awareness campaign for the [...]

U.S. Manufacturer Stands Behind Quality of Belgian Chocolate Amidst Chinese Melamine Scare

Mon, 27 Oct 2008 18:41:05 -0700 PDT
by Carly Zed Zander

HOUSTON, Texas — With the recent news reports of melamine-tainted chocolate coins coming out of China, there has been some public question regarding the safety of chocolate coins sold in the United States. Images in Chocolate, LLC, a 15-year-old Houston, TX-based chocolate manufacturer marketing their chocolate coins online at ChocolateCoinStore.com spoke about the recent scare. [...]

Popular Direct Mail On-Demand System Gets a Facelift Targeted to Financial Services Firms

Thu, 23 Oct 2008 01:14:56 -0700 PDT
by Carly Zed Zander

CHICAGO, Ill. — Allegro Communications, Inc., a direct marketing creative agency and developer of FreshDM, recently announced that FreshDM has a totally new look, tailored for financial services clients like CIT and Genworth Financial. The newly launched design can be viewed on the FreshDM site at freshdm.com. FreshDM enables a company’s marketing managers and sales [...]

Market Research: Telecomm Future Remains Bright Despite Potential Threats to Network Integrity

Thu, 23 Oct 2008 01:03:26 -0700 PDT
by Carly Zed Zander

BOONTON, N.J. — Despite perturbations in global financial markets, worldwide telecommunication industry revenues are predicted to continue growing at a healthy eight percent over the next five years, according to a new market analysis study from INSIGHT Research Corporation. Telecommunications revenue, including narrowband and broadband landline, wireless and cellular services, as well as Internet communications [...]

Ambit PR Launches Technology Assisted Marketing Group

Thu, 23 Oct 2008 01:00:24 -0700 PDT
by Carly Zed Zander

FORT LAUDERDALE, Fla. — Ambit Advertising and Public Relations (www.ambitmarketing.com) has created a technology assisted marketing group to enrich the performance of traditional advertising and public relations campaigns and manage online services, including e-mail marketing, web development, and search engine optimization. According to Kathy Koch, president of the South Florida advertising agency and PR firm, [...]

STG Media Corp Rises to the Challenge to Help Increase Blu-ray Player Sales

Tue, 21 Oct 2008 17:53:46 -0700 PDT
by Carly Zed Zander

TEMPE, Ariz. — The constantly evolving world of technology is making it difficult for new technology companies to claim the title of hot-new-item for any length of time. Brands like Apple, Sony and Toshiba are constantly setting the bar for new technology and making it harder for upcoming brands to stand out among the mass. [...]

MyHealthGate, Inc. and LiveActive Team to Raise Digestive Health Awareness

Fri, 17 Oct 2008 00:32:11 -0700 PDT
by Carly Zed Zander

FALLS CHURCH, Va. — Between 60 and 70 million Americans experience some sort of digestive health issue (*see reference, below). The issue may be that Americans haven’t “digested” the ways in which prebiotics and probiotics could benefit them. For this reason, MyHealthGate, Inc. is helping to raise awareness for prebiotics and probiotics by working with [...]

BRC Marketing Strategist to Speak at 2009 Online Marketing Summit Conference

Fri, 17 Oct 2008 00:12:01 -0700 PDT
by Carly Zed Zander

DAYTON, Ohio — The Online Marketing Summit, a national educational conference for corporate marketing executives, has selected Doug Lenos, Online Marketing Strategist at BRC Marketing, as a featured speaker at its February 4-7, 2009, event in San Diego, California. Lenos will discuss the importance of online marketing for business-to-business companies including the successful integration of [...]

Welcome to the ‘Great Compression’ - the Re-invention of the Promotional T-shirt

Wed, 15 Oct 2008 19:00:02 -0700 PDT
by Carly Zed Zander

SAN DIEGO, Calif. — In the midst of economic downturn, many businesses have found themselves recently caught between a marketing “rock” and a budgetary “hard place.” While the knee-jerk reaction to the financial hardships of these times might be to cut spending in marketing and promotions, it has not proven to be a beneficial solution. [...]

Real Estate Marketing Firm, Agent Influence, Meets Market Demand for Local Knowledge

Tue, 14 Oct 2008 22:32:20 -0700 PDT
by Carly Zed Zander

LONG BEACH, Calif. — After years of managing national interactive marketing campaigns for some of the largest real estate firms in the country, Agent Influence’s seasoned management team knew that making tested high end web applications, technologies and tools available to local agents would provide them with an extraordinary advantage in their own communities. Agent [...]

Obsello Absinthe Wins the Hearts of Culinary and Cocktail Culture in New York, Los Angeles and San Francisco

Wed, 08 Oct 2008 22:13:22 -0700 PDT
by Carly Zed Zander

SAN FRANCISCO, Calif. — Obsello, an authentic Spanish absinthe verte, is quickly becoming recognized as the highest quality absinthe available to U.S. consumers. Obsello officially launched last month in San Francisco and has been picked up by scores of upscale restaurants, bars and night clubs in S.F., Los Angeles, and, now, New York. Among some [...]

Market Research: Local Expertise and Sound Operational Plans Key to Success in Emerging Markets

Wed, 08 Oct 2008 19:04:52 -0700 PDT
by Carly Zed Zander

NEW YORK, N.Y. — Emerging markets offer increasing growth of purchasing power and greater opportunities for establishing market leadership, as long as investors have local expertise and sound operational plans, according to an international survey of senior business executives launched today by global business performance consultancy, McKinney Rogers. The research report, called “Investing in the [...]

Card Cafe Announces ‘Charity Builder’ Fund Raising Tool for Non-Profits

Mon, 06 Oct 2008 19:36:08 -0700 PDT
by Carly Zed Zander

OREM, Utah, Oct. 1 — Card Cafe, a global technology provider, today announced the launch of Charity Builder. Charity Builder is a tool which enables non-profit organizations throughout the United States to leverage the vast greeting card industry to help them raise money. “From the beginning, Card Cafe has been focused on giving to charities. [...]

Marketing Music Through Viral Video: FookMovie Collective Completes 30 Projects

Mon, 06 Oct 2008 19:22:16 -0700 PDT
by Carly Zed Zander

LOS ANGELES, Calif. — Communications expert John Scott G (recording artist The G-Man) leads a collective of artists, musicians and videographers known as FookMovie (fookmovie.com) in the creation of wildly colorful music videos. Since opening in April, the company has completed 30 productions. “FookMovie was developed as a division of Golosio Publishing with the goal [...]

The Testing Group Formed by Merger of QA Industry Firms Intellikey Labs and Direct QC

Mon, 06 Oct 2008 19:19:45 -0700 PDT
by Carly Zed Zander

LOS ANGELES, Calif. — Quality Assurance industry leaders Intellikey Labs and Direct QC have merged their operations to create the testing group, inc., a leading-edge testing facility serving the digital content and commerce marketplace. This merger is the first of several strategic initiatives that the testing group plans to take to accelerate mass acceptance of [...]

Non-Profit Organizations to Receive Marketing Grants from Los Angeles PR Firm

Thu, 02 Oct 2008 18:21:16 -0700 PDT
by Carly Zed Zander

LOS ANGELES, Calif. — Neotrope®, a brand identity, PR, and marketing firm established Jan. 1983, is donating $25,000 in free public relations and newswire services to worthy non-profit and charitable organizations to celebrate its 25th anniversary. Neotrope previously donated $25K worth of services in 2000, and $22K in 2005; and has provided discounted or free [...]

Research: New Survey Provides Insights from Users of Over 80 Restaurant POS Systems

Tue, 30 Sep 2008 21:30:45 -0700 PDT
by Carly Zed Zander

HOUSTON, Texas — RestaurantOwner.com, a membership website for independent restaurant operators, has released, on their website, the results of a detailed survey of their members’ experiences with their current point of sale systems. Over 1,100 individual independent operators participated and provided detailed feedback on over 80 different POS systems. Choosing a point of sale system [...]

Jimmy Jazz Announces Store Opening in Atlanta Market; New Store Location Based in The Southlake Mall

Fri, 26 Sep 2008 16:16:31 -0700 PDT
by Carly Zed Zander

ATLANTA, Ga. — Jimmy Jazz, a leading urban apparel and footwear retailer, announced today the opening of its latest retail site, located in the Southlake Mall, in the city of Morrow, Georgia. The new store opening is now the third Jimmy Jazz location in metro Atlanta. “We are very excited to open our third store [...]

Market Research: Telephone Companies Ready to Offer Green Services Promoting Environmental Improvements

Fri, 26 Sep 2008 16:13:53 -0700 PDT
by Carly Zed Zander

BOONTON, N.J. — Telephone companies, ISPs, and cellular phone carriers can bring to bear an expansive array of technologies and services to aid consumers and enterprises in improving the environment while generating over $1 trillion in new industry revenue over the next five years, according to a new market research study from The INSIGHT Research [...]

Guangdong Food Industry Institute / L&P Food Ingredients Vindicated by Initial ITC Determination regarding Patented Sucralose Manufacturing

Thu, 25 Sep 2008 16:29:08 -0700 PDT
by Carly Zed Zander

EXETER, Calif. — Guangdong Food Industry Institute (GDFII/L&P Food), a leading and first manufacturer of Sucralose in China, announced that today, Administrative Law Judge Charles E. Bullock of the United States International Trade Commission (ITC) has issued his initial determination on Tate & Lyle’s Section 337 complaint (docket# 337-TA-604). The complaint alleged infringement of process [...]

Home Shopping Latino adds DRTV and PR Veteran, Ms. Rosario Moreno, to Executive Staff

Thu, 25 Sep 2008 16:25:09 -0700 PDT
by Carly Zed Zander

MIAMI, Fla. — Home Shopping Latino, Inc. (Pink Sheets: HSPL) today announced that Ms. Rosario Moreno has joined Home Shopping Latino, as it prepares to launch its Shopping Channel. Rosario will report directly to Federico Teran, Chief Operating Officer. Ms. Moreno brings a 30 year experience in DRTV and television. She has created and produced [...]

Eularis Releases First-Ever Study on ROI of Pre-Launch Named Patient Programs

Tue, 16 Sep 2008 21:36:57 -0700 PDT
by Carly Zed Zander

NEW YORK, N.Y. — Eularis today announced the release of a first-ever study on the ROI of named patient programmes (NPP), also known as compassionate use programs. The paper, “Implementing a pre-launch named patient programme - evidence of increased market share,” provides pharmaceutical companies with insight and mathematical justification into the cash market share and [...]

STG Media Rolls Out Campaign for PC Voom Antioxidant Energy Supplement

Fri, 12 Sep 2008 21:28:31 -0700 PDT
by Carly Zed Zander

TEMPE, Ariz. — The words “energy drink” make health conscious consumers run for the hills. The thought of putting something in their body that is full of sugar and caffeine is unappealing. Now, there is a product on the market that caters to the health conscious consumers, while giving them the boost they need to [...]

Ecast EQ and LocaModa Wifitti Apps Power Next Generation In-Venue Entertainment Solution

Fri, 12 Sep 2008 19:54:09 -0700 PDT
by Carly Zed Zander

SAN FRANCISCO, Calif. — LocaModa, a technology company providing an interactive media platform that connects digital out-of-home, mobile and web networks, today announced a partnership with Ecast to bring its social media applications to the largest broadband touchscreen media network in the United States. Ecast, which provides digital music, advertising and entertainment to more than [...]

Ravi Singh Speaks at Campaigns and Elections Politics Magazine’s ‘Winning: Your Crash Course in Campaigning’

Thu, 11 Sep 2008 22:10:23 -0700 PDT
by Carly Zed Zander

WASHINGTON, D.C. — ElectionMall’s CEO and Founder, Ravi Singh, will reveal industry secrets on winning this election through the strategic use of the Internet in tomorrow’s Campaigns and Elections one day seminar. Singh will discuss what campaigns must do in the last 45 days before Election Day in order to win. ElectionMall’s topic is “Effectively [...]

Market Research: Spending on Telecommunications Private Line Services to Hit $40.6B in 2008

Mon, 08 Sep 2008 17:54:17 -0700 PDT
by Carly Zed Zander

BOONTON, N.J. — The $40 billion private line services market is posting solid growth for a third straight year, says a market analysis study from INSIGHT Research. Private lines are point-to-point circuits leased by enterprises from telecommunications carriers in order to link enterprise sites to each other and to the Internet. Private lines are also [...]