NEWS: Tanis Communications, Inc., an award-winning tech marketing firm specializing in business-to-business (B2B) communications for high-tech companies, recently announced the opening of its new office in Austin, Texas, adding to its presence in Silicon Valley and New York City. With nearly 5,000 high-tech companies and investments in the local tech scene topping $1 billion last year, Austin is one of the major tech hubs in the U.S.
PRODUCT LAUNCH: Baker Enterprise has created an App called NEXT LEVEL TEXT that can create monetary opportunities for celebrities, fundraising organizations and individual consumers. The Next Level Platform allows celebrities to create and share their own video "texting scenes" with fans for free or for a micro-fee. The App is available on iTunes (Search: NEXT LEVEL TEXT).
Product Launch: Heart Imaging Technologies recently announced the release of Precession(TM), the first Cardiac Magnetic Resonance Solution in the market which allows Viewing, Analysis, and Reporting all within a standard web browser. Precession combines "zero footprint" web technology along with communication and distribution features unmatched in the industry.
INTERVIEW: Getting a B2B marketing campaign started can be daunting, and many marketing experts have adopted the so-called "duct tape marketing" program created by John Jantsch to provide key focus implementations for their clients. Kelly Weppler is the owner and founder of WH & Associates, an inbound marketing agency that works with business-to-business (B2B) companies to "enhance their online presence, to generate leads, and to design a complete customer experience that helps their clients stand out from their competitors."
OPINION: Well, you have to hand it to Disney for trying to capture the market on any product, brand, or service offering in their vast empire, even if remotely related to the original creators of something like the "Day of the Dead." So many people are growing up today thinking Disney invented Snow White, or mermaids, or Pinocchio, it's a little unnerving.
Advertising Industry Newswire COLUMN: You are invited! Yes, you! Because you are so very special! So very wonderful! So very important! So very bright and worthy and exciting! And because you will write a check to us! (A brief presentation of a way to make money by publishing biographical listings of people who are legends in their own minds.)
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