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Catalysts Powering Educational Performance (CPEP) wins NonProfit PR Grant for 2013

MIDDLETOWN, Conn. /Advertising Industry Newswire/ -- Catalysts Powering Educational Performance (CPEP) of Middletown, Connecticut recently announced it has been selected as a recipient of Neotrope's 2013 J.L. Simmons NonProfit PR Grant award. With this commitment, Neotrope(R) will provide public relations support to CPEP over the next year to raise awareness around its programs and accomplishments.

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• Advertising Industry Newswire COLUMN: The ads in the 2012 Super Bowl had big production values and mostly good music. Missing were strong concepts and marketing savvy. With one exception, the Super Sunday telecast was a festival of lame, dumb, and insulting advertising. In other words, business as usual. (more...) #
• COLUMN: The rapidly escalating tempo to keep up with ever-increasing business complexity is going to continue like the world has never seen before. In this ‘always on’ world of transparency, continual connectivity, information is constantly available, and enthusiastically shared amongst the staggering number of consumers who are engaged online. In the United States, tens of millions of consumers post online product reviews on a weekly basis, and these reviews recently became the top influencer for buying decisions for American consumers. (more...) #
• COLUMN: It's unfortunate that Anthem has chosen to attack unsuspecting customers and non-customers with inhuman robocalls. I've gotten about a dozen calls this year - and I'm not a customer. Latest one was at 2pm PST (5pm EST) today, and for somebody I've never heard of, even though I have had this phone number for 10 years. This is the second "person" they have called for, and the only way to stop the daily calls is to sit hostage to their robofracker and verbally state they have the "wrong number." (more...) #
• COLUMN: If you're a follower of Megan Fox, or the latest vampire movies, or you happen to look at the most popular this week listings on your iPhone, you have probably already seen the clever viral PSA (public service announcement) for Megan's upcoming movie "Jennifer's Body" (which appears to be based on the foreign flick "Chocolate", which I liked). The PSA starts out as any typical PSA about "peer pressure." It then takes a turn which is hilarious and not PG rated. (more...) #
• COLUMN: Do you congratulate an ad agency account team when they talk a client into a bad campaign? What if they can do it a second and third time? From the standpoint of salesmanship, you have to respect the suits at Crispin Porter & Bogusky who got Microsoft to shell out for three disastrous campaigns in a row. (more...) #