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Interactive Book Marketing Service Engages and Envelops the Visitor in 3-D Environment

OKLAHOMA CITY, Okla. /Advertising Industry Newswire/ — JAF Industries this week announced a new solution for bringing a reader into an interactive environment to engage them about a book, or any other type of product. 4 Styles Enter-Active Systems, a division of JAF Industries, recently released an interactive tool that allows potential consumers to preview [...]

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The Verdana Monologues – When Ikea’s Designers go Kabookskik

COLUMN: I got my Ikea catalog last week, and like many in the design field, thought something had changed but wasn’t quite sure what. Due to the fact I have been working on the Web more than the printed design space the past five years, it actually took me a little bit to notice the [...]

Asides

• COLUMN: It's unfortunate that Anthem has chosen to attack unsuspecting customers and non-customers with inhuman robocalls. I've gotten about a dozen calls this year - and I'm not a customer. Latest one was at 2pm PST (5pm EST) today, and for somebody I've never heard of, even though I have had this phone number for 10 years. This is the second "person" they have called for, and the only way to stop the daily calls is to sit hostage to their robofracker and verbally state they have the "wrong number." (more...) #
• COLUMN: From time to time I have to laugh at the idiocy of SEO companies and Web startups who are constantly trying to pollute the Web with their crap, and take to spamming companies when they apparently have no clue what they're doing from either an ethical or business perspective. To take these cretins and buffoons and violators of common sense and "good Web citizenship" to task, we've decided to start a regular column by mentioning these companies by name to make people aware of them. Today I just got another batch of crap from somebody who thinks that trolling for emails on the Web is an excuse to send them something. Wrongo reindeer, bubba! (more...) #
• COLUMN: If you're a follower of Megan Fox, or the latest vampire movies, or you happen to look at the most popular this week listings on your iPhone, you have probably already seen the clever viral PSA (public service announcement) for Megan's upcoming movie "Jennifer's Body" (which appears to be based on the foreign flick "Chocolate", which I liked). The PSA starts out as any typical PSA about "peer pressure." It then takes a turn which is hilarious and not PG rated. (more...) #
• COLUMN: Do you congratulate an ad agency account team when they talk a client into a bad campaign? What if they can do it a second and third time? From the standpoint of salesmanship, you have to respect the suits at Crispin Porter & Bogusky who got Microsoft to shell out for three disastrous campaigns in a row. (more...) #