Wednesday, May 14, 2008
Neotrope®
When Advertising Attacks:
Contextual Counter Branding: Your Pizza is My Pizza - Why Search Engines Want to Sell Your Trademark to Your Competitors
by Christopher Simmons

COLUMN: While the subject of contextual branding against other company’s trademarks will not be a new issue to some people, and I had been aware of the problem from the past couple of years of litigation between major companies and search portals like Google and Yahoo!, nevertheless I was a bit surprised when my brand was targeted by an upstart competitor.

Communication Nation:
Communication Nation: Missing Janet
by Scott G

COLUMN: With caustic comments about the addled advertising and mixed marketing messages in Super Bowl XXMVIILVXIVIVMVVVIII or whatever, Scott G also offers a Remembrance of Super Bowls Past.

Most Read in May:
Communication Nation: Missing Janet
LocaModa's Mobile Technology Enables Passers-by and Web Users to Interact with Times Square Digital Screen
Music Industry and Fan Marketing Firms, Signatures Network, Inc. and Live Nation, Named in Lawsuit by Former CFO

Latest Articles and News Stories from Advertising Industry Newswire
Wednesday, May 14, 2008
 

STG Media Corp Selected by Identigene as their Agency of Record

Mon, 05 May 2008 18:23:50 -0700 PDT
by CarlyZ

TEMPE, Ariz. — Identigene, an industry leader in DNA identification testing, has chosen STG Media Corp as their Agency of Record. Identigene is a simple and reliable DNA paternity test that is currently available in 4,500 retail locations nationwide. The test includes swabs for collecting samples from inside the cheek of a child, alleged father [...]

Better ATM Services and Capital Market Technologies to Bring ATM Marketing Concept to UK and Europe

Thu, 24 Apr 2008 17:41:35 -0700 PDT
by CarlyZ

Better ATM dispenses gift cardsMESA, Ariz. and LONDON, U.K. — Capital Market Technologies (CMT) (OTCBB:CMKT) has reached an agreement with Better ATM Services, Inc. to license the rights to distribute Better ATM Services’ patented, groundbreaking technology throughout the European markets. Better ATM Services’ breakthrough process enables existing automated teller machines to dispense gift cards and other pre-paid media, premiums, and incentives from ATM trays–just like cash.

Pharmaceutical Market Research Summit: Eularis to Address Making the Right Research Decision for ROI

Tue, 22 Apr 2008 18:51:35 -0700 PDT
by CarlyZ

Dr. Andree BatesNEW YORK, N.Y. and LONDON, U.K. — Dr. Andree Bates, president of the pharmaceutical analytics company Eularis, will be delivering a presentation on Making the Right Research Decision for ROI - The Link Between Research and Decisions on Bottom Line Return.

Golf Green Media Rolls Out a Medium Worthy of Any

Wed, 09 Apr 2008 18:56:22 -0700 PDT
by CarlyZ

ORLANDO. Fla. — Golf Green Media delivers the ideal environment to tell a company’s sustainability story; an outdoor and mostly “Green” environment: the golf course. Imagine being able to tell a company’s sustainability story to one of the most educated, affluent demographics available. Imagine targeting these “Green-Boomers” with a captive media placement.

Market Research: Hispanics and Other Ethnic Markets Will Spend $60 Billion on Telecom

Tue, 08 Apr 2008 23:48:13 -0700 PDT
by CarlyZ

BOONTON, N.J. — In 2008, U.S. ethnic communities will spend $59.8 billion on telecommunications services, accounting for over one-third of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. The largest minority group, Hispanics, representing 14.8 percent of the total U.S. population, will spend the most.

Hall of Famer Pat Summerall is New Spokesperson for Southern Bleacher Company

Tue, 08 Apr 2008 23:32:44 -0700 PDT
by CarlyZ

Southern Bleacher CompanyGRAHAM, Texas — For years, Pat Summerall has provided analysis and color commentary for the premier talent from around the nation. Whether broadcasting 16 Super Bowls or providing in-depth analysis of top high school talent via his nationally syndicated Sports Stars of Tomorrow and Future Phenoms, Pat Summerall knows talent when he sees it.

ONEsite Delivers Leading Social Network Scalability for Company CRM

Mon, 07 Apr 2008 20:29:28 -0700 PDT
by CarlyZ

OKLAHOMA CITY, Okla. — ONEsite, Inc., the leading provider of enterprise community and social networking software, announced today the launch of its new Class A datacenter and a series of wide ranging performance enhancements to the patent-pending technology of the ONEsite Platform.

New Restaurant Directory Provides Consumer and Business Services

Mon, 07 Apr 2008 20:19:16 -0700 PDT
by CarlyZ

Your Restaurant DirectWEST PALM BEACH, Fla. — Visiting a new city? Not familiar with the area? A new restaurant directory, YourRestaurantDirect.com - launched by directory experts YCD, LLC - can help you zero in on what you are searching for. With over 170,000 national listings there is sure to be something for everyone.

LTC Financial Partners Wins 4 Marketing Excellence Awards

Fri, 28 Mar 2008 21:43:16 -0700 PDT
by CarlyZ

LTCFP Jonas RoeserKIRKLAND, Wash. — LTC Financial Partners (LTCFP) was honored for marketing excellence at the 2008 conference of the American Association for Long-Term Care Insurance, held in Atlanta, Georgia. Taking home four awards, the agency shared the limelight with leading insurance carriers that were also honored.

New State-of-the-Art Testing Facility Serves Up Consumer Food Strategy

Fri, 28 Mar 2008 21:21:21 -0700 PDT
by CarlyZ

Food Business ResourceKANSAS CITY, Kan. — Food Business Resource has moved into a new and innovative 6,000 square foot state-of-the-art facility that now allows them to provide exciting and new offerings to food-based clientele to propel their brand’s growth in the marketplace.

Market Research: IPTV, Streaming Entertainment Industry Will Generate $70 Billion Over Six Years

Fri, 28 Mar 2008 20:48:00 -0700 PDT
by CarlyZ

BOONTON, N.J. — Streaming video and music distributed across the Internet, an IPTV network, or a mobile handset will generate $70 billion in network-derived and content-derived revenue into the US markets over the next six years, according to a new market research study from The Insight Research Corporation.

Fast Growing Children’s Education Newspaper Courts Advertisers with One Million Kid Readers

Thu, 20 Mar 2008 20:33:29 -0700 PDT
by CarlyZ

Kidsville NewsFAYETTEVILLE, N.C. — Kidsville News! is a publication that promotes literacy and learning for elementary school children. And, literacy rocks! Just ask the million-plus young readers of Kidsville News! What makes this free monthly publication so attractive as an advertising medium? It has a positive message that fosters literacy, study skills, character-building and a general love of learning.

TechGenii CEO Barbara Bickham Featured as Digital Media Expert in Entrepreneur

Thu, 20 Mar 2008 20:02:46 -0700 PDT
by CarlyZ

TechGenii Inc, CEO Barbara BickhamLOS ANGELES, Calif. — Barbara Bickham is the wizard behind the curtain and is creating digital media magic at TechGenii, Inc. And, as a result, Entrepreneur Magazine recently recognized her as an expert in the field of digital media. Entrepreneur Magazine picks the nation’s top 25 influencers - individuals, groups or trends - that they believe will have substantial impact on business owners in the coming year.

STG Media Corp. Acquires Salient Digital, Inc. - Forms STG Interactive

Thu, 20 Mar 2008 19:54:30 -0700 PDT
by CarlyZ

TEMPE, Ariz. — STG Media Corp. is proud to announce it has acquired the internet portfolio and clientele of Salient Digital, Inc., a 7-year-old Internet Development Company. The acquisition will allow STG Media Corp. and STG Retail Direct, Inc., to provide their clients with a wide range of digital marketing services.

Educational Marketing is Elementary Now That 1 Million Kids Read Kidsville News!

Tue, 18 Mar 2008 23:11:20 -0700 PDT
by CarlyZ

Kidsville News newspaperFAYETTEVILLE, N.C. — Kidsville News! is a publication that promotes literacy and learning for elementary school children. And, literacy rocks! Just ask the million-plus young readers of Kidsville News! … Ask their parents, who’ve been thrilled to discover that this children’s newspaper makes kids eager to read and learn.

Eularis Exposes Hidden Barriers to Patient Adherence with New Pharmaceutical Industry Report

Fri, 14 Mar 2008 18:03:15 -0700 PDT
by CarlyZ

NEW YORK, N.Y. and LONDON, U.K. — Costing the global pharmaceutical industry an estimated $30 billion per year and causing an estimated 125,000 deaths per year in the United States, patient non-adherence is a looming issue in the healthcare industry. Eularis has responded to this problem with a new report, available today, titled, “Ensuring Profitable Patient Adherence Programs.”

Eularis to Address Marketing Return at Measuring Marketing ROI in Pharma Conference in London

Tue, 11 Mar 2008 19:42:34 -0700 PDT
by CarlyZ

NEW YORK, N.Y. and LONDON, U.K. — Dr. Andree Bates, president of the pharmaceutical analytics company Eularis, will be delivering a presentation on meeting the challenges of measuring ROI within the changing dynamics of the pharma industry. On Wednesday 26 March 2008, Dr. Bates will deliver a presentation titled, “Are You Up to the Challenge of Measuring ROI in Changing Dynamics of the Pharma Industry?”

Myo-Med, Tom Brady and STG Media Corp. Team Up to Tackle 2008 Advertising Campaign

Wed, 05 Mar 2008 20:02:44 -0800 PST
by CarlyZ

quarterback Tom BradyTEMPE, Ariz. — Superbowl quarterback, Tom Brady has agreed to be the face of Myo-Med, for the launch of their 2008 media campaign. BioForce, the makers of Myo-Med, recently appointed STG Media Corp. as their agency of record to assist them in creating brand awareness among athletes and arthritis sufferers nationwide.

Internet Branding Company, Firstlook, Re-Launches ‘Uproar’ Entertainment Portal

Wed, 05 Mar 2008 19:12:08 -0800 PST
by CarlyZ

Firstlook media companyLOS ANGELES, Calif. — Uproar.com, a popular entertainment and gaming internet brand created in 1995, has been re-launched by Firstlook. Originally a place for casual gamers to come and play free TV game shows like Family Feud and Jeopardy, Uproar’s new community-driven site helps casual gamers to easily find the best and newest online casual games.

Business Branding Lessons from The Daytona 500: Racing Through Recession

Tue, 04 Mar 2008 16:11:56 -0800 PST
by CarlyZ

Two West IncKANSAS CITY, Mo. — “Every February for the last 50 years, stock car enthusiasts across the country have packed their sunscreen and descended on Daytona,” said Ethan Whitehill, CEO of Two West, Inc. “This year, unfortunately, the economy also decided to head south for vacation.”

Music Industry and Fan Marketing Firms, Signatures Network, Inc. and Live Nation, Named in Lawsuit by Former CFO

Thu, 28 Feb 2008 19:59:53 -0800 PST
by CarlyZ

SAN FRANCISCO, Calif. — The law firm of Rukin Hyland Doria & Tindall LLP has filed a lawsuit on behalf of the former CFO of Signatures Network Inc. (SNI) in California Superior Court (Case No. CGC-08-472337) charging that SNI wrongfully terminated him after he protested allegedly fraudulent practices at the company that deprived its musical artists of millions of dollars in royalty payments.

STG Media Corp and STG Retail Direct Push the Limits on National Beverage Distribution

Tue, 26 Feb 2008 19:11:32 -0800 PST
by CarlyZ

Extenze Beverage launchTEMPE, Ariz. — STG Media Corp and STG Retail Direct are taking the beverage market to the next level by launching the Extenze Beverage, the first and largest male enhancement drink on the market. “We are very excited to bring this product to market. It’s a one of a kind product, and while it’s targeting the male consumer, it still brings something for the ladies,” COO of STG Media, Kristen Orton said.

ONEsite, Inc. Acquires Social Platform LLC

Thu, 21 Feb 2008 22:09:13 -0800 PST
by CarlyZ

OKLAHOMA CITY, Okla. — ONEsite Inc., the leading provider of enterprise community and social networking software, announced today the completion of its acquisition of Social Platform LLC, well recognized as a key player in the custom white label social networking software space.

LocaModa Strengthens Sales Team as Market Offerings Take Off: Adds VP Sales Stephen W. King

Thu, 21 Feb 2008 21:26:14 -0800 PST
by CarlyZ

LocaModa IncCAMBRIDGE, Mass. — LocaModa Inc., a leading out-of-home social platform provider, announced today that Stephen W. King has joined the company as Vice President of Sales. Mr. King has over 10 years of experience selling interactive advertising and social media at Dotomi, Monster and Facebook.

LocaModa’s Mobile Technology Enables Passers-by and Web Users to Interact with Times Square Digital Screen

Wed, 20 Feb 2008 23:49:50 -0800 PST
by CarlyZ

LocaModa JumbliBOSTON, Mass. — LocaModa Inc., pioneers of mobile and web-based interactive out-of-home media, today announce their platform integration with Clear Channel (NYSE:CCO) Spectacolor’s giant 40′ by 40′ digital screen in New York’s premier Times Square location. LocaModa’s platform enables out-of-home signage to be controlled by mobile consumers and visible from the web.

TenthGate International Retains Sandler Communications

Wed, 20 Feb 2008 21:11:04 -0800 PST
by CarlyZ

BRADENTON, Fla. — TenthGate International, Inc. (OTC Pink Sheets: TGTI), an innovative medical holding company uniquely positioned to acquire and for development of life changing technologies, announced today the engagement of Sandler Communications, LLC (”SC”), a financial communications company, to assist TenthGate with its public and investor communications.

Neotrope Selected to Provide Internet Marketing for The Ballantine Corporation

Wed, 20 Feb 2008 20:30:04 -0800 PST
by CarlyZ

Neotrope SEO Solutions USATORRANCE, Calif. — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading direct mail printing firm, The Ballantine Corporation, to provide promotion and brand development for their company and Website.

Colorado Travel Co. Wins Trademark Lawsuit for ‘VAIL’ Advertising

Fri, 15 Feb 2008 20:41:27 -0800 PST
by CarlyZ

DENVER, Colo. — On February, 7th 2008, a small business from Fort Collins, Colorado won in the Court of Appeals against skiing giant Vail Associates, Inc. (VA) over the right to use 1-800-SKI VAIL. In the appeal, the Tenth Circuit Court affirmed that Vail Associates could not use its registered trademark VAIL to prevent Eric Hanson from using his registered trademark, 1-800-SKI VAIL.

Market Research: Corporate Phone Bill Will Hit $133B in 2008

Thu, 14 Feb 2008 21:15:36 -0800 PST
by CarlyZ

Insight Research CorporationBOONTON, N.J. — Spending by businesses on wired and cellular calling will hit $133 billion by the close of 2008, says a new market research report from Insight Research. The study predicts that cellular calling will account for nearly 39 percent of the corporate phone bill for telecommunication services in 2008, and is the fastest growing expense area.

Communication Nation: Missing Janet

Wed, 13 Feb 2008 23:45:09 -0800 PST
by Scott G

COLUMN: With caustic comments about the addled advertising and mixed marketing messages in Super Bowl XXMVIILVXIVIVMVVVIII or whatever, Scott G also offers a Remembrance of Super Bowls Past.

Satellite Media Tour Firm KDHD-TV Adds Broadcaster Wally Dallenbach Jr. as Auto Expert

Mon, 11 Feb 2008 18:47:49 -0800 PST
by CarlyZ

SAN DIEGO, Calif. — NASCAR racing legend Wally Dallenbach Jr, motor sports broadcaster for NBC, ABC, TNT and USA Network, joins KDHD-TV, LLC’s team of broadcasters providing live content to national and local news programs around the country. Dallenbach rounds out the roster of broadcast savvy experts covering the dynamic tech, gaming, travel and toy industries for the satellite tour/broadcast news content provider.

Saatchi & Saatchi Healthcare Communications Group Teams with Google and Yahoo! in Tech Circuit Training

Thu, 07 Feb 2008 18:12:46 -0800 PST
by CarlyZ

NEW YORK, N.Y. — Brand teams at a leading New York healthcare communications group are taking their digital skills to the next level at a day-long Tech Fit fair on Tuesday, February 12, 2008, at Saatchi & Saatchi Healthcare Communications Group (SSHCG) headquarters in lower Manhattan. According to Sam Welch, SSHCG president, “Tech Fit isn’t the usual show and tell one-off. It is the latest innovation in SSHCG’s ongoing program of digital training.”

JSM Music, Inc. Celebrates Its Top 10 Super Bowl Spot Featuring Justin Timberlake

Thu, 07 Feb 2008 17:42:44 -0800 PST
by CarlyZ

Magnetic Attraction spot (c) PepsiCoNEW YORK, N.Y. — JSM Music, Inc., the largest commercial music production company in America, scored a major touch down at the Super Bowl having provided music for one of the top ad-spots during the game. JSM’s music was featured on Pepsi’s “Magnetic Attraction” advertisement which showcased the musical and acting talents of superstar performer Justin Timberlake.

Market Research: Copper Bonding Products for Telecommunications Will Grow Carrier Ethernet and Wireless Backhaul Markets

Wed, 06 Feb 2008 19:43:17 -0800 PST
by CarlyZ

BOONTON, N.J. — A new class of hardware product that bonds together multiple slower-speed copper circuits into a high-speed link promises to extend the worldwide market penetration of carrier Ethernet services as well as lower backhaul costs for wireless and DSL services, says a market analysis study from Insight Research. On a worldwide basis, carriers’ revenue from the three applications of the new copper bonding technology will sharply increase over the next five years, ballooning from $89 million in 2008 to almost $1.2 billion in 2012.

Haywood County Tomatoes Travel the Internet with Video Campaign

Fri, 01 Feb 2008 17:25:28 -0800 PST
by CarlyZ

Stellar Media web videoWAYNESVILLE, N.C. — Haywood County tomatoes are now traveling worldwide, thanks to a short web-based video recently produced by the Buy Haywood Market Development Project. More and more, people are receiving messages that communicate “thousands of miles fresher,” “buy local,” and “support sustainable agriculture.”

Direct Mail Format Report 2008 Released by Ballantine Corporation

Thu, 31 Jan 2008 00:08:46 -0800 PST
by CarlyZ

WAYNE, N.J. — The Ballantine Corporation, a full-service direct mail production company, announces the release of their 2008 Direct Mail Format Report. With the recent postage increase, deciding on effective direct mail formats is financially important to a company’s well being. That’s why the Ballantine Corporation surveyed their marketing contacts and clients and asked them what direct mail formats they plan to test in 2008 and why.

Book Marketing Campaign on Don Imus Radio Show Leads to Lawsuit

Wed, 30 Jan 2008 23:51:24 -0800 PST
by CarlyZ

NEW YORK, N.Y. — FlatSigned Press, Inc. has sued Don Imus, Infinity Broadcasting, and CBS as a result of off-script and off-color remarks Imus made while reading ad copy to promote the book on his show. The “Imus in the Morning” show was selected to be the highlight in FlatSigned Press, Inc.’s marketing of the book, due to Imus’s noted ability to publicize books. Imus’ remarks left an indelible negative mark on the publishing company’s name.

ROIonline to Represent European B2B Portals in U.S. Advertising Marketplace

Sat, 12 Jan 2008 00:41:26 -0800 PST
by CarlyZ

BRIGHTON, Mich. — ROIonline LLC, an Internet Marketing company serving the industrial and business-to-business marketplace, has been awarded new client contracts with EUROPAGES and Kompass - business-to-business search engine companies - to represent them for sales in the U.S.

McKerin Software Outreach Selected for Member Address Maintenance and Mailing

Wed, 09 Jan 2008 22:05:28 -0800 PST
by CarlyZ

SIOUX FALLS, S.D. — McKerin Software today announced that Luverne Alumni News, a publication providing Luverne Minnesota High School graduates with hometown news and stories, has licensed McKerin Software Outreach to improve member address maintenance and mailing operations.

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