NEWS: Insight Research recently announced a new market study, that projects that telecommunications services revenue worldwide will grow from $2.2 trillion in 2015 to $2.4 trillion in 2019. Insight's newly-released market analysis report, "The 2015 Telecommunications Industry Review: An Anthology of Market Facts and Forecasts" includes regional and service forecasts, assessment of key growth drivers, analysis of industry trends, network infrastructure and access technologies.
PRODUCT LAUNCH: eAgile Inc., a global leader in radio frequency identification (RFID) technologies, recently announced the release of its new UHF EPC compliant MicroWing(TM) inlay. The MicroWing is the size of a paper clip which makes it the smallest RFID inlay available on the market to achieve a greater than 2 meter read range.
PRODUCT LAUNCH: Quik Pod by Fromm Works, the original patented selfie stick for digital cameras, announces compatibility with the newly announced and highly affordable Xiaomi Yi action camera; designed to give GoPro a "run" for its money. Voted the best selfie stick by the Wall Street Journal and used by tourists and athletes worldwide, Quik Pod(R) confirms that it is working to distribute the original North American designed selfie stick to consumers in China.
INTERVIEW: Getting a B2B marketing campaign started can be daunting, and many marketing experts have adopted the so-called "duct tape marketing" program created by John Jantsch to provide key focus implementations for their clients. Kelly Weppler is the owner and founder of WH & Associates, an inbound marketing agency that works with business-to-business (B2B) companies to "enhance their online presence, to generate leads, and to design a complete customer experience that helps their clients stand out from their competitors."
OPINION: Well, you have to hand it to Disney for trying to capture the market on any product, brand, or service offering in their vast empire, even if remotely related to the original creators of something like the "Day of the Dead." So many people are growing up today thinking Disney invented Snow White, or mermaids, or Pinocchio, it's a little unnerving.
Advertising Industry Newswire COLUMN: You are invited! Yes, you! Because you are so very special! So very wonderful! So very important! So very bright and worthy and exciting! And because you will write a check to us! (A brief presentation of a way to make money by publishing biographical listings of people who are legends in their own minds.)
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