http://advertisingindustrynewswire.com/2006/04/03/13_005916.php News, Articles and Commentary from the Advertising Industry Wed, 14 Sep 2011 18:58:28 +0000 hourly 1 http://advertisingindustrynewswire.com/2006/04/03/13_005916.php/comment-page-1#comment-199674 Luke Wed, 14 Jul 2010 01:41:59 +0000 http://advertisingindustrynewswire.com/2006/04/03/13_095916#comment-199674 Such heavy advertising was needed because there wasn't enough financial backing for The Island. Such heavy advertising was needed because there wasn’t enough financial backing for The Island.

]]> http://advertisingindustrynewswire.com/2006/04/03/13_005916.php/comment-page-1#comment-12 SaraB Thu, 11 May 2006 12:35:05 +0000 http://advertisingindustrynewswire.com/2006/04/03/13_095916#comment-12 I find I had a very different view to you about the obvious and in-your-face advertising in The Island. The way in which they made the product-placement so obvious made me think they were doing it intentionally, as a kind of 'stab' at the way advertising is taking over the world we live in. Movie-makers haven't previously made advertising within movies such an obvious point before, and the way in which it was just so evident in The Island, made me think this was what the producers were trying to do. Obviously, I understand the producers would still get huge endorsements for their somewhat sarcastic efforts! I find I had a very different view to you about the obvious and in-your-face advertising in The Island. The way in which they made the product-placement so obvious made me think they were doing it intentionally, as a kind of ‘stab’ at the way advertising is taking over the world we live in.
Movie-makers haven’t previously made advertising within movies such an obvious point before, and the way in which it was just so evident in The Island, made me think this was what the producers were trying to do.
Obviously, I understand the producers would still get huge endorsements for their somewhat sarcastic efforts!

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