Where do ads, brands, technology, sonic branding, media and marketing all come together? In the brainpan of Scott G, who collects this stuff for your entertainment. You’re welcome.
OOMM #4 - THE BEEF AGAINST ADVERTISING
Quite a few things in advertising and marketing make people angry. Now, I realize that you don’t do any of these things. And I most certainly don’t do any of these things. But darn it, there are philistines in our industry who insist on, how shall I put this? well, pushing the envelope of idiocy.
In no particular order, we have examples of advertising behavior that really, really, really annoys the public:
* “I see dead people, and they’re endorsing products.”
* Dad is portrayed as a moron, so it’s mom (or son, daughter, neighbor, coworker, salesperson, talking product or pet) to the rescue.
* Old Navy commercials.
* Look! Our product can morph into and/or out of the shape of something much more interesting and valuable, so please buy our crap!
* Various people
* speak various parts
* of the same sentence
* in the same
* commercial.
OOMM #5 - SOME SIMPLE SOLUTIONS
Thanks to several concerned readers, we present a list of things that would make the world a better place. There’s not a lot about advertising or marketing here, but hey, this is my column and I’ll put in whatever I damn well please. So there.
* Politicians must use public healthcare
* If you don’t want to send your children to public school, you may not hold public office
* Postal service employees must receive their paychecks through the mail
* Public officials must take at least half of their plane flights on public transportation instead of private jets
* Those who vote in favor of war must participate in the fighting
* Millionaires who vote themselves tax cuts must go on a shooting trip with Dick Cheney
* Ad agency personnel and client marketing managers must take every ad they create and/or approve and review them in the presence of their moms, dads and family members.
About The Author / Editor:
Scott G owns G-Man Marketing in Los Angeles (gmanmarketing.com), where he consults on marketing and sonic branding, creates cross-media advertising campaigns (print, broadcast, Net), produces radio commercials, and composes music and aural IDs for radio and TV spots. He's also partner in Golosio Publishing(songsandsoundtracks.com). © Scott G. (Note: The opinions expressed by The G-Man do not necessarily reflect the opinions or policies of this site or its publisher.)» Learn More About Scott G
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