A manifesto entitled 100 Ways to Kill a Concept is currently bouncing around the Internet. It is being sent in anger, frustration and/or glee by anyone who has ever had the misfortune to present an original idea to a boneheaded boss or calcified committee. Scott G lauds author Michael Iva for his horrific hundred.
The title pretty much sums it up: “100 Ways to Kill a Concept: Why Most Ideas Get Shot Down.” When designer and advertising provocateur Michael Iva penned it, he was able to call on a lot of people for help: all the idiots he’s ever encountered who put the brakes on creativity.
Now, if you’re one of the lamebrains who consistently quake at even a glimmer of a new idea, you’ll wonder what all the fuss is about. Why are so many people downloading this diatribe and e-mailing all around the Internet, you’ll ask your assistant.
But if you’re in the business of designing, developing, devising, conceiving or creating advertising (or anything, for that matter), you will love this list.
Some of the items will make you nod; some will make you laugh; and some will make you shake your head with the profound sadness of one who has seen originality trampled, twisted, smashed, distorted, buried, ignored or (horror of horrors) sent to a committee or focus group.
Hats off to Mr. Iva, whose work here is for “everyone who has ever had an idea for anything that is new, improved, unique, different, and/or better.”
The manifesto is available for everyone who wants a copy. Download it now, download it often.
www.changethis.com/32.04.100WaysKillConcept
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About The Author / Editor:
Scott G owns G-Man Marketing in Los Angeles (gmanmarketing.com), where he consults on marketing and sonic branding, creates cross-media advertising campaigns (print, broadcast, Net), produces radio commercials, and composes music and aural IDs for radio and TV spots. He's also partner in Golosio Publishing(songsandsoundtracks.com). © Scott G. (Note: The opinions expressed by The G-Man do not necessarily reflect the opinions or policies of this site or its publisher.)» Learn More About Scott G
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