Thought-provoking techniques for developing personalized and relevant communication by merging variable data with digital color will be shared
NEW YORK, N.Y. — In cooperation with Xerox and XMPie, on May 22, direct marketing experts, Ballantine and DME, are hosting a free one-to-one marketing thought leadership breakfast in New York City at the New York Merchandising Mart Building - 41 Madison Avenue - from 8:30 to 11:30. Getting marketing messages noticed and generating responses will be the main focus of the free seminar. Thought-provoking techniques for developing personalized and relevant communication by merging variable data with digital color will be shared.
“It’s all about knowing your customer and earning their business,” Alin Jacobs of DME, explained.
Jacobs, a 22-year direct marketing veteran, and Vice President Strategies and Partnerships at DME, is one of the key speakers. His extensive knowledge of one-to-one marketing; variable data; digital printing; and web-based communications has been crucial to the execution of a variety of his client programs for companies such as Toyota, Harrah’s, Fairfield Resorts and Microsoft.
In addition to numerous awards for his creative direction in print and multi-media, Jacobs is regularly sought after, internationally, to speak on a variety of direct marketing topics.
Robert Wagner of Xerox, another key speaker, will showcase and discuss thought-provoking, real-world digital printing examples. These examples will demonstrate how to generate one-to-one marketing campaigns that are effective and compelling.
“The more people who understand how they can use today’s variable data solutions,” Jacobs, said, “the better it is for the overall direct marketing industry.”
Along with actionable ideas such as integrating direct mail with personalized URLs and variable data emails into a communication strategy, several attendees will also leave with one of the many sponsor-donated prizes.
Ballantine (www.ballantine.com) has been in business for over 40 years; they are a full-service production company that provides a wide range of direct marketing services to medium and large-sized companies, nationwide.
DME (www.dmenet.com) is a high-tech lead generation solutions provider with a proven track record for developing integrated, multi-channel communication strategies that drive customer traffic and increase lifetime customer value.
Attendance is limited. To sign up, visit: www.marketingandmuffins.com, or call Ryan Cote at: 973-305-1500, ext. 206.
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