Many well-known companies in Japan are using Manga for advertisements and the business is just starting in the U.S.
SEATTLE, Wash. — Manga have become popular in the U.S. and many translated Manga books are on the shelves in major book stores. It’s one of the fastest growing sectors of the U.S. publishing industry. Orange Lighthouse, Inc. has just launched Ad-Manga.us (www.ad-manga.us) as a U.S. site of Ad-Manga.com to offer Manga contents for advertising, to U.S. companies.
Manga is the Japanese word for printed comics in weekly magazines or books. In the U.S. Manga and Anime are often mixed up. Anime is animation and many hit Anime originally come from a weekly Manga magazine. Manga has been a part of Japanese culture for over 50 years and its popularity in Japan is cross-generational. A big difference from cartoons in the U.S. is that Manga have a “story.” The storyline of hit Manga series continue for several years resulting in dozens of published volumes.
The circulation of weekly Manga magazines is over 10 million per week and the Manga market in Japan is over $2 billion. Manga has been used for not only entertainment, but for business in Japan as well.
Trend Pro, Inc. is a pioneer of Ad-Manga — advertisement and advertising using Manga — in Japan. When Mr. Okazaki, the president of Trend Pro, Inc., started this business about 20 years ago, it received much attention from the media because of the unique business model. Since then, the company has produced over 1,700 Ad-Manga for over 700 clients. Many well known public companies and government agencies use it for advertisement, insert, direct mail, product/company brochure, IR, how-to book, etc. Why? Because Manga is the ideal media to allow everyone to understand complicated matters easily by telling a story with characters. The company has over 100 registered professional Manga artists.
Seattle-based Orange Lighthouse, Inc. is an exclusive partner with Trend Pro, Inc. to promote Ad-Manga to the U.S.
The Manga generation in the U.S. is growing quickly, and to attract them, and to inform them about new products and services, or to educate them on complicated matters, Manga is an effective tool and will open a new era for business advertising.
More information: www.ad-manga.us
Technorati Tags: Orange Lighthouse Inc, Ad-Manga in the US, advertising using Manga, entertainment marketing, Trend Pro IncSPHERE: Related Content — CLICK HERE to See What Else is Out There!
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Interesting, but a little more background research, please.
> In the U.S. Manga and Anime are often mixed up.
Really? I’d think it’s pretty clear. Manga = comics, anime = animation. In thirty years, I can’t think of anyone except for complete newcomers who’s mixed them up.
> A big difference from cartoons in the U.S. is that Manga have a “story.” The storyline of hit Manga series continue for several years resulting in dozens of published volumes.
Uh, so do American comics. Ever read Marvel or DC comics? Or are you confusing comics and animation?
Comment by Emru Townsend — Sat, 04 Aug 2007 @ 16:45:13 -0700 PDT
OK…the real story about Manga and Anime:
Manga are books that tell a story in a series. True Manga fans say the Japanese are the only real writers of true Manga. A series runs from book 1 through usually at least 15 books (some more/some less).
Anime is animatied cartoon movies and again fans say only the Japanese produce real Anime.
Both Manga and Anime can run in the same story lines with the same charactors as well as the same related video games producted in Japan. Therefore, some Manga, Anime and video game are related; whereas, so are not.
Advertising in Manga is an excellent idea as the average fan is approximately in their mid 20’s but can reach down as young as age 10 and up to people in their 50’s.
Good luck
Comment by D. Burchell — Mon, 19 Nov 2007 @ 18:53:33 -0800 PST