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Archive for February, 2009

Communication Nation: Badvertising Strikes Big Corporations

By ScottG The G-Man ⋅ February 27, 2009 ⋅ Post a comment

COLUMN: Oil rigs, city lights, rock bands, icebergs, crummy animation, and on-camera presenters wearing perfect make-up and phony smiles all made appearances in the 10 commercials that ran during Sunday morning’s episode of “Face the Nation.” But what were they selling, and to whom were they selling it?
ExxonMobile
Before discussing their slickly produced spot, it might [...]

Google Brings Text Ads into Google News … again

By Christopher Simmons ⋅ February 26, 2009 ⋅ Post a comment

COLUMN: For those of you who use Google News (the news portal that is a subset of the megalith that is the Google content universe) regularly, you might have noticed a month ago (end of January) that Google “flirted” with the idea of ads on their news search pages, with the same look/feel as normal [...]

Soundrangers Launches New Web Portal for Royalty Free Advertising Music

By Carly Zed Zander ⋅ February 25, 2009 ⋅ Post a comment

SEATTLE, Wash. — Soundrangers announces the launch of their new web site. Founded in 1998, Soundrangers.com was the first online sound library to specialize in creating royalty free sound effects and music specifically designed for the emerging world of interactive and online media. From the beginning their focus was to provide high quality sound effects [...]

Communication Nation: Ads Unimpressive During the OSCAR Fiasco

By ScottG The G-Man ⋅ February 24, 2009 ⋅ Post a comment

COLUMN: Sure, the 81st Academy Awards show was a disaster, but millions watched anyway (train wrecks are darn entertaining) so the advertisers reached a big audience. Did the ad messages overcome the stench of the show? There’s no way they could, what with Hugh Jackman’s embarrassing dance parodies and the clusterflock acting award presentations.
Not [...]

Maximum Entertainment Team Member Wins OSCAR®

By Carly Zed Zander ⋅ February 23, 2009 ⋅ Post a comment

NEW YORK, N.Y. — Maximum Entertainment – a New York based boutique commercial advertising production company – is celebrating an Oscar® win for one of its directors, James Marsh. Marsh received the Academy Award on Sunday for best documentary for his film “Man on Wire.” The film is a partly dramatized re-telling of an outrageous [...]

Ballantine Offers Free Proofreading Service for Direct Marketing Client Projects

By Carly Zed Zander ⋅ February 6, 2009 ⋅ Post a comment

WAYNE, N.J. — In today’s current economic climate of cut backs and layoffs, it’s refreshing to learn about a company that is actually adding a new service and for free! The Ballantine Corporation, a full-service direct mail company, announces that they are now offering all clients free proofreading before their projects go to press. “Offering [...]

Market Research: Spending On Managed Services Increasing Despite Recession

By Carly Zed Zander ⋅ February 6, 2009 ⋅ Post a comment

BOONTON, N.J. — Despite the slowdown in all U.S. economic sectors, spending on managed services is expected to grow at a compounded rate of nearly eight percent over the next five years, says a new market study from Insight Research. The report notes that the present recession may actually act to spur spending in the [...]

Allegro Sponsors Chicago Salesforce User Group Meeting for Direct Marketing Education

By Carly Zed Zander ⋅ February 6, 2009 ⋅ Post a comment

CHICAGO, Ill. — Allegro Communications, Inc., direct marketing creative agency and developer of FreshDM (freshdm.com), sponsored the Chicago Salesforce.com User Group meeting in December. Allegro educated the group about mail on-demand and print fulfillment techniques. In addition, Allegro provided a live demonstration of FreshDM – a certified application on the Salesforce.com AppExchange. During the presentation, [...]

Affiliate Marketing Leader Signs Up Well-Known Online Marketing Pro to Lead Marketing Efforts

By Carly Zed Zander ⋅ February 6, 2009 ⋅ Post a comment

IRVINE, Calif. — Affiliate Media, Inc., a recognized leader in the worldwide online affiliate marketing space, announced today that it has hired Bob Rains as the company’s new Vice President of Marketing. “We are extremely proud to welcome an online marketing professional of Bob Rain’s experience, caliber and reputation to the Affiliate Media family,” commented [...]

Communication Nation: Not-So-Super Super Bowl Ads 2009

By ScottG The G-Man ⋅ February 2, 2009 ⋅ 2 comments

COLUMN: An exciting Super Bowl game may be great for sports fans but it is weird for those of us in marketing, advertising, publicity and communications. The ads and promotions are the whole point of the afternoon and a good game just gets in the way. Anyone watching NBC during the day would have [...]

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