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Archive for April, 2009

Allegro Communications Starts Fresh Conversations with Clients and Prospects

By Carly Zed Zander ⋅ April 29, 2009 ⋅ Post a comment

CHICAGO, Ill. — Allegro Communications, Inc., a direct marketing firm and developer of FreshDM, recently announced the launch of its new dynamic, content-rich agency website. The new website focuses on maximizing the use of social media to create ongoing relationships and provide interesting, up-to-date content. Allegro’s site is designed to start a conversation with current [...]

LTC Insurance Exec Jonas Roeser Joins Judging Panel for 2009 International DMA ECHO Awards

By Carly Zed Zander ⋅ April 23, 2009 ⋅ Post a comment

KIRKLAND, Wash. — Jonas Roeser, Senior Vice President of Marketing and Operations of LTC Financial Partners, LLC (LTCFP), has been chosen to be a judge in round 1 of the 2009 International DMA ECHO Awards. The judging will take place May 19th-21st in New York City at the Direct Marketing Association headquarters. ECHO judges, who [...]

PR Pros Offer Recession Strategies for Independent Business Owners

By Carly Zed Zander ⋅ April 21, 2009 ⋅ Post a comment

DENVER, Colo. — With job losses at alarming levels, marketing and public relations pro’s Melanie Goetz and Esty Atlas, of Hughes & Stuart Marketing, have combined four decades of experience, insight, strategic techniques, affordable public outreach ideas, and business branding concepts into their newly released book, “Roadrunner Marketing: Strategic Secrets You Wish You Knew” (ISBN: [...]

Marketers Offered Free Trial of CRM System for Consumer Brands from Loyalty Lab

By Carly Zed Zander ⋅ April 21, 2009 ⋅ Post a comment

SAN FRANCISCO, Calif. — Loyalty Lab, Inc., the leader in on-demand loyalty and CRM for consumer brands, today announced the launch of its Free Trial program. The Free Trial provides a “try before you buy” option on any of Loyalty Lab’s products to qualified companies for up to 90 days. Marketers will have the opportunity [...]

Market Research: Financial Applications on Cell Phones to Attract 2.2 Billion Users in the Next Five Years

By Carly Zed Zander ⋅ April 20, 2009 ⋅ Post a comment

BOONTON, N.J. — Eight financial applications for mobile phones are forecasted to become part of the daily routine of nearly 2.2 billion mobile phone users worldwide over the next five years, says a new market research study released by the Insight Research Corporation. According to the market analysis study, these eight mobile financial applications will [...]

Wingman Media Helps Sit ‘n Sleep Launch Healthy Sleeping Site

By Carly Zed Zander ⋅ April 17, 2009 ⋅ Post a comment

LOS ANGELES, Calif. — Sit ‘n Sleep announces its sponsorship of SleepBook.com – a new educational web site designed to educate people about the importance of quality sleep. Site visitors are encouraged to take a short, but comprehensive survey about their sleep habits. Once the survey is complete, a free, customized “Sleep Book” of approximately [...]

Football Star Roger Craig signs endorsement deal with emerging health and fitness dynamo True Healthy Products

By Carly Zed Zander ⋅ April 13, 2009 ⋅ Post a comment

ORLANDO, Fla. — Former all-star college and pro running back Roger Craig has teamed up with True Healthy Products, the company that ushered in the Stemulite Fitness Formula craze, to promote their latest product release, Protein Power Mix. Craig, who sports three championship rings, is still in excellent athletic condition today and runs several marathons [...]

Online Marketing Firm Affiliate Media, Inc. Receives MAP 2008 Presidential Award

By Carly Zed Zander ⋅ April 9, 2009 ⋅ Post a comment

IRVINE, Calif. — Affiliate Media, Inc. (AMI), a recognized leader in the worldwide online affiliate marketing space, has been named among the winners of the 2008 Presidential Awards by prominent management consulting organization MAP (Management Action Programs). MAP, a Los Angeles-based firm specializing in leadership development and business consulting, selects its Presidential Award recipients based [...]

Ingredients Specialties, Inc. Announces Win for GDFII/L&P Foods in Sucralose Section 337 Patent Dispute

By Carly Zed Zander ⋅ April 7, 2009 ⋅ Post a comment

EXETER, Calif. — Leading Sucralose manufacturer Guangdong Food Industry Institute/L&P Food Ingredient Co. Ltd. (GDFII/L&P) today announced that the U.S. International Trade Commission (ITC) in Washington D.C. ruled in its favor in a Section 337 patent dispute (docket no. 337-TA-604) filed against the company by its competitor, Tate & Lyle Corporation (T&L). Mr. Wang Sanyong, [...]

Product Launch: Bottom Line Time Releases MonetaSuite Software

By Carly Zed Zander ⋅ April 6, 2009 ⋅ Post a comment

CHICAGO, Ill. — Bottom Line Time today announced the launch of MonetaSuite at the ABA TECHSHOW(R) 2009. MonetaSuite is the Company’s flagship software product family that intuitively and seamlessly track, tag and report the time high-value workers spend in email and other productivity applications. The applications work in the background, tracking tasks and allowing the [...]

Microsoft is for Cheap?

By ScottG The G-Man ⋅ April 3, 2009 ⋅ Post a comment

COLUMN: Do you congratulate an ad agency account team when they talk a client into a bad campaign? What if they can do it a second and third time? From the standpoint of salesmanship, you have to respect the suits at Crispin Porter & Bogusky who got Microsoft to shell out for three disastrous campaigns [...]

Product Launch: SicSkinz Custom Drum Wraps

By Carly Zed Zander ⋅ April 3, 2009 ⋅ Post a comment

EVERETT, Wash. — Sic*Skinz Custom Drum Wraps (www.sicskinz.com) has announced availability of their innovative and easy to install Custom Drum Wraps. These drum wraps allow anyone to effectively re-finish their drum set in a fraction of the time and a fraction of the cost of conventional drum coverings. With Sic*Skinz Custom Drum Wraps, drummers can [...]

Product Launch: Momentum Transport Releases Dealer Transport Management System

By Carly Zed Zander ⋅ April 3, 2009 ⋅ One comment

HOUSTON, Texas — Momentum Transport, the Automobile Industry’s transportation leader, announces the release of the Dealer Transport Management System (DTMS). Momentum’s proprietary online vehicle transportation tracking system both automates and simplifies vehicle transportation — for auto dealers and car carriers alike. Momentum’s new web-based solution provides dealers access to thousands of auto carriers specializing in [...]

National Spokesperson for Starlight Children’s Foundation is Corbin Bleu

By Carly Zed Zander ⋅ April 2, 2009 ⋅ Post a comment

LOS ANGELES, Calif. — Starlight Children’s Foundation is pleased to announce that Corbin Bleu is the new national spokesperson for the nonprofit organization, which is dedicated to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. “Corbin has been a tireless supporter of Starlight [...]

Product Launch: The Combine Nation Launches Brand to Unify Athletic Combines and Pro Days

By Carly Zed Zander ⋅ April 2, 2009 ⋅ Post a comment

MIAMI, Fla. — While the NFL Combine is the most notable of all Combines, Combines are no longer limited to the NFL; scouts are now seeking pros in many other areas such as basketball, volleyball, ice hockey, rugby and more. So, to support these various groups, The Combine Nation, Inc. announces the launch of a [...]

Wingman Media Attributes Client Growth in Retail Advertising to Interactive Marketing

By Carly Zed Zander ⋅ April 2, 2009 ⋅ Post a comment

LOS ANGELES, Calif. — Wingman Media, a full-service retail advertising agency, announces strong client growth during 2009’s first quarter. The company attributes the growth to a comprehensive interactive service offering that provides clients with efficient online marketing and advertising. Wingman’s interactive offering has led to new hires and an augmented client roster. Despite the economy, [...]

Product Lauch: Museum of Robots Introduces Recycled PET Felt Collection and Flying Saucer Bowl Set

By Carly Zed Zander ⋅ April 1, 2009 ⋅ Post a comment

SAN FRANCISCO, Calif. — New products from Museum of Robots (museumofrobots.com) introduced at the International Home + Housewares Show 2009 have been selected as “Cool Products for the Home” by BusinessWeek. Recognized as among the most innovative product introductions are the Recycled PET Felt Collection and Flying Saucer Bowl Set. Says Museum of Robots co-founder [...]

Product Launch: Inventek Releases a SiRFstarIII™ 20 Channel OEM GPS Module

By Carly Zed Zander ⋅ April 1, 2009 ⋅ Post a comment

WESTFORD, Mass. — Inventek Systems, the leading manufacturer of low cost, highly accurate OEM GPS modules, has developed a dual UART GPS with SiRF binary outputting position, velocity and time at 5 times per second without interpolation. Offering real time GPS updates, this compact 18 mm x 18 mm GPS module is ideal for high-velocity, [...]

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