COLUMN: If you’re a follower of Megan Fox, or the latest vampire movies, or you happen to look at the most popular this week listings on your iPhone, you have probably already seen the clever viral PSA (public service announcement) for Megan’s upcoming movie “Jennifer’s Body” (which appears to be based on the foreign flick “Chocolate”, which I liked). The PSA starts out as any typical PSA about “peer pressure.” It then takes a turn which is hilarious and not PG rated.

What makes this vid perfect for the “viral” sphere is the use of “Fu*k ‘em” while talking about high school. This is something you can’t show on TV, or on most cable nets, due to our prudish American standards (you can blow someone’s face off, but don’t show that sex, it’s dirty!).

Megan is perfect for this since her “vibe” in both the film and the PSA is not far removed from her public persona, real or constructed. We don’t expect Reese Witherspoon to drop the f-bomb in anything, but it seems like daily bread for the gorgeous Ms. Fox.

From the other trailers, she seems well cast, as she treads familiar waters as she has in past films (ie., “Teenage Drama Queen”), but now looks more worldly for her age (well, she’s not 16 anymore, right?). Megan is right where Angelina Jolie was while doing films like Hackers, so it will be interesting to see how she evolves from a pretty face to a potentially major talent once the “sexiest woman alive” period passes.

Overall, an A+ for this particular movie push.
– Christopher Simmons

About Christopher Laird Simmons

Christopher Laird Simmons is a 25+ year veteran in the advertising and marketing business and has helped launch numerous companies including MacMall®, FindWhat.com, and Send2Press® Newswire. He is an award winning photographer, designer, and one of the first experts in the field of SEO. He is a former contributing editor to numerous magazines. He is a PR pro and member of the PRSA, a professional musician and member of ASCAP, and the founder of Neotrope®. He is the author of FRACTOPIA, an art book (Neotrope Press, Dec. 2008). UNAUTHORIZED REPUBLICATION OF THIS CONTENT IS PROHIBITED UNDER U.S. AND INTERNATIONAL COPYRIGHT LAWS.

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