ATLANTA, Ga. /Advertising Industry Newswire/ — Depth Public Relations (DepthPR) joined International Document Services (IDS), and other notable financial service firms, in raising more than $6,000 for Atlanta Habitat for Humanity during the IDS Cycling Challenge at the Mortgage Bankers Association’s (MBA) 97th Annual Convention & Expo in Atlanta. IDS staff members, partners and conference attendees pedaled for a combined total of 202.06 miles over two days.
Volunteer riders included Chet Destefano, head of national retail sales for Capital One; Paul Harris, vice president of sales from Interthinx and Kerri Milam, principal at Depth Public Relations. In addition, several IDS customers and partners made contributions that will go to the Atlanta Habitat affiliate, including Del Mar DataTrac, Churchill Mortgage and Depth Public Relations.
“As a cycling enthusiast, I was excited to combine my love of riding with philanthropy to support a charity like Atlanta Habitat for Humanity that brings shelter to people in need. The IDS team all stepped up and took their turn riding the bike. It was a great way to lead by example,” said Paul Harris of Interthinx.
“This generous support from IDS will help us continue to provide green, quality, affordable housing for working families in Atlanta,” said Larrie Del Martin, president and CEO, Atlanta Habitat. “We have had enormous opportunities to make a difference in our city, and we are grateful to IDS and its customers and partners who contributed to this mission. They keep us going.”
“Sponsoring this type of event at our MBA conference exhibit was something very new to us, but overall, we think it was a success. The Docs in Motion cycling theme is very close to our hearts, as it speaks to both our corporate philosophy and our personal interests. To be able to leverage our brand to support such an important cause that’s so closely tied to our industry is truly an honor. We couldn’t be happier with the outcome,” said IDS President Curt Doman.
About IDS Inc.:
IDS is a nationwide provider of mortgage documents and compliance. IDS services include closing documents, reverse documents, initial disclosures and fulfillment. IDS’s solution, idsDoc, is recognized in the industry for its ability to be customized to meet specific lender needs. IDS backs the system with unsurpassed customer service, cutting-edge technology, compliance and document guarantees and a solid compliance team. Lenders looking to move forward when it comes to doc prep can visit the IDS Web site at www.idsdoc.com or call 800.554.1872.
About Depth Public Relations, LLC:
Since 2006, Depth Public Relations has delivered 100 percent senior-level counsel, industry insight, and tactical intelligence to financial services and financial technology businesses. Its expertise includes precision messaging strategy, keyword analysis and deployment, use of industry-specific B2B networking through online communities and trade media outlets, content development and placement, organic search engine optimization (SEO), and other initiatives that strengthen brand reputation. Principal strategist and client service executive, 25-plus year PR and marketing veteran Kerri Milam remains immersed in each client service engagement from planning based on business objectives to measurement based on agreed-upon metrics.
About Atlanta Habitat for Humanity:
Atlanta Habitat for Humanity, one of more than 1,500 U.S. affiliates of Habitat for Humanity International, is a nonprofit organization dedicated to providing affordable housing to Atlanta’s working families. Since 1983, volunteers from corporations and from faith-based and civic organizations have worked in partnership with qualified homebuyers to construct affordable, green, quality homes in Atlanta, which are then purchased through no-interest loans. From 1983 through 2008, Atlanta Habitat built nearly 1,100 houses in the City of Atlanta and Fulton County. Since 2008 Atlanta Habitat has been able to serve families in 10 metro Atlanta counties. For more information about Atlanta Habitat for Humanity, please visit www.atlantahabitat.org or call 404-223-5180.