// author archive

Stephen Monaco

Stephen Monaco has written 3 posts for Advertising Industry Newswire
Email the author

Effective Strategies and Knowledge-Driven Decisions Increase ROI

By ⋅ September 12, 2011 ⋅ One comment

COLUMN: The rapidly escalating tempo to keep up with ever-increasing business complexity is going to continue like the world has never seen before. In this ‘always on’ world of transparency, continual connectivity, information is constantly available, and enthusiastically shared amongst the staggering number of consumers who are engaged online. In the United States, tens of [...]

A Change Would Do You Good

By ⋅ March 1, 2007 ⋅ One comment

Stephen MonacoCOLUMN: Way too many companies still maintain an antiquated mentality still driven by sales, instead of changing their focus to one that is driven by marketing. Sales driven companies should drop their short-term ways of thinking like a bad habit, and start transitioning their organizations into ones that are “market driven.”

Who’s Behind the Wheel of the Chevy HHR?

By ⋅ February 8, 2007 ⋅ One comment

Stephen MonacoCOLUMN: Remember back in the day, (like, about six years ago), when there was a clear line of demarcation between content and advertising? Content was the programming that was periodically interrupted by commercials. Commercials were advertisements designed to sell products and services.

 

Resources

Press Release Writing Service
Free News Feeds
Journalist Tools
Culture Blog