Monday, May 12, 2008
Neotrope®

Advertising Services News - News about and from companies who offer services to the advertising industry

 
Most Popular Stories in This Category:
  • USMotivation Announces Alliance and Partnership with MeetingAdvice
  • Neotrope Announces Launch of PRTrax Reader Tracking for PR Business Intelligence
  • Consumers Seeking Home Improvements Can Research and Screen Contractors through Unique Web Portal
  • MANGA as an Effective Tool for Business Advertising
  • Myo-Med, Tom Brady and STG Media Corp. Team Up to Tackle 2008 Advertising Campaign
  • LocaModa's Mobile Technology Enables Passers-by and Web Users to Interact with Times Square Digital Screen
  • Eularis is Reshaping Pharmaceutical Analytics Under New Corporate Identity
  • Direct Hit Media Tees Up with Advertisers and Delivers the Green
  • WiMoto Inc. Demonstrates Technology Using Social Networks for Massively Repercussive Personalized Wireless Marketing
  • BumperDollars Pays Drivers for Putting a Bumper Sticker on Their Car
  • Golf Green Media Rolls Out a Medium Worthy of Any

    Wed, 09 Apr 2008 18:56:22 -0700 PDT
    by CarlyZ

    ORLANDO. Fla. — Golf Green Media delivers the ideal environment to tell a company’s sustainability story; an outdoor and mostly “Green” environment: the golf course. Imagine being able to tell a company’s sustainability story to one of the most educated, affluent demographics available. Imagine targeting these “Green-Boomers” with a captive media placement.

    Myo-Med, Tom Brady and STG Media Corp. Team Up to Tackle 2008 Advertising Campaign

    Wed, 05 Mar 2008 20:02:44 -0800 PST
    by CarlyZ

    quarterback Tom BradyTEMPE, Ariz. — Superbowl quarterback, Tom Brady has agreed to be the face of Myo-Med, for the launch of their 2008 media campaign. BioForce, the makers of Myo-Med, recently appointed STG Media Corp. as their agency of record to assist them in creating brand awareness among athletes and arthritis sufferers nationwide.

    LocaModa’s Mobile Technology Enables Passers-by and Web Users to Interact with Times Square Digital Screen

    Wed, 20 Feb 2008 23:49:50 -0800 PST
    by CarlyZ

    LocaModa JumbliBOSTON, Mass. — LocaModa Inc., pioneers of mobile and web-based interactive out-of-home media, today announce their platform integration with Clear Channel (NYSE:CCO) Spectacolor’s giant 40′ by 40′ digital screen in New York’s premier Times Square location. LocaModa’s platform enables out-of-home signage to be controlled by mobile consumers and visible from the web.

    Neotrope Selected to Provide Internet Marketing for The Ballantine Corporation

    Wed, 20 Feb 2008 20:30:04 -0800 PST
    by CarlyZ

    Neotrope SEO Solutions USATORRANCE, Calif. — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading direct mail printing firm, The Ballantine Corporation, to provide promotion and brand development for their company and Website.

    USMotivation Announces Alliance and Partnership with MeetingAdvice

    Mon, 19 Nov 2007 19:39:13 -0800 PST
    by CarlyZ

    ATLANTA, Ga. — USMotivation, a GA-based incentive management company, today announced the creation of a strategic partnership with MeetingAdvice to better address the needs of the meetings market. USMotivation Meeting Services, LLC will provide an extensive array of services such as meeting consolidation management, hotel and venue sourcing, meeting logistics training and operational support.

    Neotrope Announces Launch of PRTrax Reader Tracking for PR Business Intelligence

    Fri, 19 Oct 2007 20:49:47 -0700 PDT
    by CarlyZ

    PRTraxTORRANCE, Calif. — Neotrope(R), a leading California-based advertising, PR, and technology company established 1983, today announced the launch of its new PRTrax(TM) Reader Tracking solution, the first service of its kind in the industry. PRTrax allows marketing departments and public relations professionals to track press release readership data across multiple news sites in the Neotrope News Network, including Send2Press(R), and California Newswire(R).

    Consumers Seeking Home Improvements Can Research and Screen Contractors through Unique Web Portal

    Mon, 24 Sep 2007 21:45:20 -0700 PDT
    by CarlyZ

    PALM BEACH, Fla. — Finding the right contractor can be a daunting experience and a new web site, YourContractorDirect.com, makes the process more streamlined; it connects consumers with local contractors. In lieu of today’s shaky real estate economy, many homeowners are choosing to remodel and renovate their existing homes rather than selling in a slow-moving market.

    Eularis is Reshaping Pharmaceutical Analytics Under New Corporate Identity

    Mon, 24 Sep 2007 18:22:56 -0700 PDT
    by CarlyZ

    NEW YORK, N.Y. and LONDON, U.K. — Campbell Belman, an established pharmaceutical analytics company, today introduces its new name: Eularis. This announcement reflects the significant growth the Company has achieved across its full range of pharmaceutical analytics products, which have helped tailor the advertising and marketing programs of its global top-tier clients.

    MANGA as an Effective Tool for Business Advertising

    Fri, 03 Aug 2007 15:26:31 -0700 PDT
    by CarlyZ

    Ad-Manga in the USSEATTLE, Wash. — Manga have become popular in the U.S. and many translated Manga books are on the shelves in major book stores. It’s one of the fastest growing sectors of the U.S. publishing industry. Orange Lighthouse, Inc. has just launched Ad-Manga.us as a U.S. site of Ad-Manga.com to offer Manga contents for advertising, to U.S. companies.

    BumperDollars Pays Drivers for Putting a Bumper Sticker on Their Car

    Thu, 26 Jul 2007 01:41:06 -0700 PDT
    by CarlyZ

    ALDIE, Va. — BumperDollars (www.bumperdollars.com), an internet firm, is offering $5.00 per month to vehicle owners for carrying a bumper sticker of their client. BumperDollars’ job is to network the vehicle owners willing to carry a bumper sticker and organizations looking to advertise with the bumper sticker.

    enTrust Marketing Corp Helps New York FSBO Homeowners Sell Commission-Free

    Wed, 11 Jul 2007 23:20:15 -0700 PDT
    by CarlyZ

    BUFFALO, N.Y. — What the internet has done for travel, it’s about to do for real estate, says enTrust Home Marketing. Travelers used to go to travel agents when they wanted a vacation. Now they go online, where the same work can be done more efficiently on one’s own; educated consumers know how to negotiate the best deal and the same can be said for home sellers. More homeowners are choosing to skip the middle-man and sell their homes on their own. They’re keeping the commission and saving themselves thousands of dollars in the process.

    Direct Hit Media Tees Up with Advertisers and Delivers the Green

    Fri, 30 Mar 2007 18:18:47 -0700 PDT
    by CarlyZ

    ORLANDO. Fla. — Direct Hit Media, llc, headquartered in Florida, has created a unique form of targeted advertising; it delivers one of the best one-to-one marketing venues available - the Cart-Vertising(TM) program. How is it done? Advertisements are placed on golf carts within an established network of premium golf courses throughout the United States.

    WiMoto Inc. Demonstrates Technology Using Social Networks for Massively Repercussive Personalized Wireless Marketing

    Fri, 30 Mar 2007 17:21:06 -0700 PDT
    by CarlyZ

    SAN FRANCISCO, Calif. — Imagine: You’re walking down Market St. approaching Stockton. Your cell phone beeps and you open it to see the cover of the new CD from your favorite Reggaeton artist, Don Omar. A colorful message from Virgin Records across the street scrolls across the screen: “Serena - Welcome to the neighborhood! Come in and pick up this CD and we’ll give you 20% off.

    Free Direct Mail Marketing Course Launched by The Ballantine Corporation

    Wed, 07 Mar 2007 20:04:13 -0800 PST
    by CarlyZ

    WAYNE, N.J. — The Ballantine Corporation today announced the release of a free, email marketing course that provides people with direct mail marketing tips that can be applied to their direct mail campaigns. The company, which has been in business for over 40 years, wanted to give something back to the business community; they decided to gather together their resources and knowledge to create this free email course.

    Riverside Media Sales to Represent ‘MINT,’ India’s Newest Business Daily

    Wed, 28 Feb 2007 00:16:42 -0800 PST
    by CarlyZ

    Riverside MediaLAKE PLACID, N.Y. — U.S. advertisers now have access to a high quality business daily in Delhi and Mumbai due to the expanded portfolio of Riverside Media Sales / Global Media Network, Inc., a leading provider of global media services. Riverside Media, the U.S. Advertising Representative for HT Media Limited, New Delhi, is pleased to announce the addition of HT’s newly launched business daily “MINT,” published in association with the Wall Street Journal.

    Riverside Media Appointed U.S. and Canadian Advertising Representative for Adkom Media Group, Hong Kong

    Tue, 20 Feb 2007 20:29:03 -0800 PST
    by CarlyZ

    LAKE PLACID, N.Y. — North American businesses catering to the needs of Asia-Pacific’s elite now have targeted reach due to the expanded portfolio of Riverside Media Sales / Global Media Network, Inc., a leading provider of global media services. Riverside Media has been appointed as the U.S. and Canadian advertising representative for Adkom Media Group, Hong Kong.

    Campbell Belman Releases Comprehensive Report for Pharmaceutical Marketers to Maximize Their Bottom Line

    Tue, 20 Feb 2007 19:47:24 -0800 PST
    by CarlyZ

    NEW YORK, N.Y. — Campbell Belman’s mission is to remove the uncertainty about marketing return-on-investment (ROI) for pharmaceutical companies; a new comprehensive report releases proven approaches for real and measurable results. The pharmaceutical environment is turbulent, and what used to work to create an industry wide growth of 20 percent, no longer does.

    Riverside Media Sales Delivers India Market to North America with Global Media Conduit

    Fri, 19 Jan 2007 22:54:16 -0800 PST
    by CarlyZ

    LAKE PLACID, N.Y. — North American businesses now have easy access to India’s media market due to the expanded portfolio of Riverside Media Sales/Global Media Network, Inc., a leading provider of global media services. Riverside Media has been appointed as the U.S. and Canadian advertising representatives for leading publishing houses in India.

    Election Expert Michael Cornfield joins Campaign Marketing Firm ElectionMall Technologies

    Fri, 19 Jan 2007 20:01:47 -0800 PST
    by CarlyZ

    Michael CornfieldWASHINGTON, D.C. — ElectionMall Technologies, Inc., a nonpartisan worldwide provider of technology solutions to political campaigns, released today a testimonial by Joe Trippi praising ElectionMall’s suite of technology tools for federal, state, and local races, and also announced that Dr. Michael Cornfield has been named Vice President of Public Affairs.

    Ballantine Adds One-to-One Marketing to its Roster of Direct Mail Services through New Partnership

    Wed, 10 Jan 2007 02:35:18 -0800 PST
    by CarlyZ

    Ballantine CorporationWAYNE, N.J. — The Ballantine Corporation, a New Jersey-based direct mail company, has recently formed a strategic alliance with direct marketing specialist, DME, in Daytona Beach, Fla. Ballantine is excited to announce the addition of personalized one-to-one marketing to its roster of direct-marketing solutions.

    DRTV Company Incredible Discoveries Receive Rave Reviews at ERA Show

    Thu, 21 Dec 2006 01:30:48 -0800 PST
    by CarlyZ

    DEERFIELD BEACH, Fla. — The kudos are still coming in from Incredible Discoveries’ recent appearance at the Electronic Retailers Association (ERA) show in Las Vegas. During the show and in following weeks, Incredible Discoveries has received amazing responses from their vendors who were extremely impressed by the new innovations in hardware, technology and personal hygiene that ID will soon be introducing.

    MyAdTV Delivers ‘One Click Turnkey’ Digital Advertising Solution

    Mon, 18 Dec 2006 21:54:17 -0800 PST
    by CarlyZ

    MyAdTVSAN JOSE, Calif. — MyAdTV, Inc., a software service provider dedicated to bringing digital signage solutions to the masses, today announces the release of the “One Click Turnkey” digital advertising solution. MyAdTV provides a complete web based solution to in-store advertising and on-location ad sales.

    Voices.com Offers Solutions for Google Audio Ads

    Wed, 13 Dec 2006 02:38:24 -0800 PST
    by CarlyZ

    voices.com voice talentTORONTO, Canada — According to the audio experts at Voices.com, the voice marketplace, Americans new to advertising on the radio are buying broadcast radio commercial slots for the first time via Google’s Audio Ads beta testing program. Agencies who used to go through talent agents are already making the transition to finding talent at online marketplaces due greatly in part because of an enormous push and subsequent validation of the market by Google(TM).

    ConceptShare Launches Web-Based Design Collaboration Solution for Marketers and Creative Firms of all Types

    Wed, 29 Nov 2006 23:35:22 -0800 PST
    by CarlyZ

    ConceptShareSUDBURY, Ontario — ConceptShare Inc., a new innovator in the design collaboration market, announced today that they are launching their new web application ConceptShare to the public. ConceptShare is a web-based tool that allows for the creation and management of interactive workspaces to present visual designs to others to communicate design intentions and capture visual feedback from team members, managers and customers.

    Ballantine Corp. Celebrates 40th Anniversary in Direct Mail Marketing

    Thu, 09 Nov 2006 16:10:42 -0800 PST
    by CarlyZ

    Ballantine CorporationWAYNE, N.J. — The Ballantine Corporation, a family-owned direct mail marketing company, is proud to announce their 40th anniversary in the direct marketing industry. Ballantine, based in Wayne, N.J., is a full-service direct mail marketing company that provides creative copy and design, print production, mailing services and one-to-one data-driven solutions to their clients.

    LeadPolice.com Announces New Options for Lead Buyers

    Thu, 02 Nov 2006 22:22:50 -0800 PST
    by CarlyZ

    LONG BEACH, Calif. — LeadPolice.com, the premier resource for Lead Buyers, has announced new membership options for Lead Buyers in the Mortgage, Insurance and Real Estate Industries.

    MyAdTV Free Service Helps Retailers to Convert Shoppers Into Customers

    Fri, 27 Oct 2006 19:42:29 -0700 PDT
    by CarlyZ

    SAN JOSE, Calif. — MyAdTV, Inc. (www.myadtv.com), a software service provider dedicated to bringing digital signage solutions to the masses, today re-announces the release of the MyAdTV digital signage platform free of charge to the public. MyAdTV provides a complete solution to in-store advertising and on-location ad sales and allows businesses to find and advertise on third party digital signage screens for the purpose of cross-promotion.

    Primary Supplier of Military Meals Hires Katz Marketing Solutions

    Mon, 09 Oct 2006 18:58:00 -0700 PDT
    by CarlyZ

    Tammy Katz - food marketerBENNETTSVILLE, S.C. — SOPAKCO (www.sopakco.com), a market leader in ready-to-eat meals, announced hiring Columbus, Ohio-based Katz Marketing Solutions (www.katzmarketingsolutions.com) to develop and market their future new food products. SOPAKCO is a Primary Supplier Of Military Meals and contract supplier for leading food brands.

    MyAdTV Digital Signage Platform Can Transform Small Business Advertising

    Wed, 27 Sep 2006 17:51:02 -0700 PDT
    by CarlyZ

    SAN JOSE, Calif. — MyAdTV, Inc., a software service provider dedicated to bringing digital signage solutions to the masses, today announces the release of the MyAdTV digital signage platform free of charge to the public. The MyAdTV platform provides a complete solution to in-store advertising. In addition, MyAdTV allows businesses to locate and advertise on third party digital signage screens through MyAdXchange.

    LeadPolice is a new Online Service that Links Lead Buyers and Sellers

    Tue, 26 Sep 2006 23:22:41 -0700 PDT
    by CarlyZ

    LONG BEACH, Calif. — Up until now, there has been no centralized authority for lead buyers and lead sellers; LeadPolice.com is changing the playing field and offers unique services that help encourage positive business practices between Internet lead buyers and lead sellers.

    Marketing Expert, Kim Banchs, Joins Incredible Discoveries to Expand the Infomercial

    Fri, 22 Sep 2006 20:33:04 -0700 PDT
    by CarlyZ

    DEERFIELD BEACH, Fla. — Incredible Discoveries today announced they have appointed marketing expert, Kim Banchs as the Vice President of Product Sales. In this role she will head up a newly created division, entitled Incredible Discoveries Distribution Services (IDDS). Banchs brings an impressive wealth of experience to Incredible Discoveries, where she will be responsible for expanding product penetration beyond the vast infomercial audience.

    Interactive Voices becomes Voices.com, Launches New Online Voice Talent Service

    Fri, 01 Sep 2006 15:49:53 -0700 PDT
    by CarlyZ

    Voices My Account ScreenTORONTO, Canada — Companies that need to get a voice-over recorded for their business now have a superior web service available to them: Voices.com. Formerly known as Interactive Voices, the new Voices.com facilitates finding the perfect voice, quickly and cost-effectively.

    eBay Keywords Program Being Discontinued

    Fri, 25 Aug 2006 01:25:16 -0700 PDT
    by Christopher Simmons

    eBay(TM) LogoeBay announced this week that they will be discontinuing the eBay Keywords program at the end of September. The program allowed eBay sellers to bid for keywords for text ad placements.

    Neotrope Announces Relaunch of Send2Press PR Partner Program

    Thu, 10 Aug 2006 20:53:02 -0700 PDT
    by CarlyZ

    LOS ANGELES, Calif. — Send2Press(R), a leading targeted newswire service, announced today it will again offer its PR Partner Program to qualified ad agencies, PR pros, and marketing companies. The program, last offered in 2003, allows appropriate advertising firms to offer Send2Press news distribution and Internet marketing services and receive a partner discount, without having to meet volume requirements or pay a start-up fee.

    POD Digital Concierge Advertising System Provides Maximum Exposure

    Thu, 03 Aug 2006 18:15:42 -0700 PDT
    by CarlyZ

    POD Digital PromotionsATLANTIC CITY, NJ — POD Digital Promotions has developed and patented the POD advertising system as the ultimate formula for successful target-market penetration - digital advertising. The system’s integration of visual and print media gives advertisers an edge through a unique approach that combines creativity, experience, and technology.

    Service Allows Businesses to Increase Visibility with Online Video Commercials

    Fri, 21 Jul 2006 19:57:06 -0700 PDT
    by CarlyZ

    KANNAPOLIS, NC — Businesses can now increase the visibility and impact of their Web sites by adding Video Commercials using WEBSTREAMERS revolutionary video streaming service. According to research done by QwestDex media, consumers are 60% more likely to complete a transaction online if they see a video in addition to pictures.

    Customer Service Investigation: Write Away, Inc. Adds Mystery Shopping to Services Menu

    Fri, 21 Jul 2006 19:38:32 -0700 PDT
    by CarlyZ

    ASHEVILLE, NC — Write Away, Inc., based in the mountains of western North Carolina, is a full-service editorial company that has recently added mystery shopping services to their client offerings; the business’ subdivision is doing business as CSI - Customer Service Investigation.

    CCM Marketing, a Leader in Direct Response Media Placement, Celebrates Its 5th Anniversary

    Wed, 19 Jul 2006 19:54:31 -0700 PDT
    by CarlyZ

    SAN LUIS OBISPO, Calif. — CCM Marketing, Inc., a leader in national direct response media, specializing in Sports, Health and Fitness products, is celebrating their 5 year anniversary. Co-owners Suzy da Silva and Nicole Licata, launched CCM Marketing on July 19, 2001.

    Send2Press Relaunches VNR Service

    Sun, 25 Jun 2006 18:27:30 -0700 PDT
    by CarlyZ

    VNR ServiceLOS ANGELES, CA — Send2Press(R), a leading targeted newswire service, announced today the relaunch of its video news release, or “VNR,” production and distribution channel. As part of the revamped service offering, Send2Press will be both producing and disseminating client VNRs online and to the media for the first time since 2002.

    Marketing in a Mobile Age: Trucks Add Fuel to Advertising

    Fri, 02 Jun 2006 00:30:06 -0700 PDT
    by CarlyZ

    Mobile BillboardsLAS VEGAS, NV — Mobile Ad Marketing Inc, a new Las Vegas company, offers the largest inventory of mobile advertising media in America, and a simple plan to make advertising more effective and affordable. Mobile Ad Marketing (MAM) believes that, as far as advertising goes, bigger is better. And, in the ad space business, a semi-trailer is about as big as it gets.

    PR Expert Liisa Sullivan Joins Send2Press to Lead Professional Press Release Writing Services

    Fri, 12 May 2006 21:18:43 -0700 PDT
    by CarlyZ

    Liisa SullivanLOS ANGELES, CA — Send2Press(R), a leading online news service since 1996, announced today the addition of PR expert Liisa Sullivan to its editorial team. Liisa will take on the role of lead writer for Send2Press’ news release writing programs. Send2Press is a unit of Neotrope(R), established 1983 in California.