Posed with the challenge of marketing his new book, “Falling Apart” (ISBN: 978-160-594-3954), author Ken Brown gathered together a team of learning experts to design a tool like no other – 4 Styles Enter-Active Systems – to help authors, publishers and companies to promote and market their books and other products.

“This very cool and revolutionary new marketing tool prompts the user to click on images, colors and messages. During this time, music and voice overs entertain the user and he or she must follow directions to get to the next level,” says Brown.

In the case of this launch design, each level provides book teasers and excerpts to draw the user deeper into the story, which eventually ends up leaving him or her wanting more.

For example, in the book preview for “Falling Apart,” the user begins in a contemporary living room setting where he or she must click on seven items before advancing to the next level. Each item, when clicked on, reveals part of the story.

“Each preview can be custom designed to meet the needs of the client,” says Brown. “So many companies and individuals can benefit and truly need this tool to introduce their books or other products.”

Brown explains that this interactive tool can be applied to just about any product that someone wants to promote.

About the Creators:

Ken Brown brings nearly 40 years of experience of customer service to life with his unique belief that a customer is more than just a number. And, while technology has changed, his philosophy has not. His ideas and innovations have brought him success in business with each successive endeavor he has undertaken. Never forgetting his abilities as an artist, in 2009 he co-authored the fiction book, “Falling Apart” and then launched 4 Styles Enter-Active Systems.

Ken’s wife, Tammy, is a teacher and co-author of “Falling Apart.” Wanting to find new ways to promote and encourage people to read, she used what she learned teaching, going to school, and writing to also help start 4 Styles Enter-Active Systems.

For more detailed information about 4 Styles Enter-Active Systems, visit: www.enteractivesystems.com .

For a Web-based service that helps to make the world sound good, it was imperative that individual page loading time increased ten-fold to allow for customers to upload, listen to and download audio files with ease.

Voices.com‘s page load time has been reported as fast as 963 ms, which is ten times faster than the 15.30 seconds previously reported by Pingdom, a website monitoring and measurement service.

A significant amount of time was spent on the user interface design to simplify the layout, making it easier to read critical information on each page. Voices.com worked with user interface designers, user experience designers, performed split tests with Google Website Optimizer, tracked clicks and mouse movements with CrazyEgg and conducted first hand research with UserTesting.com, implementing changes based upon feedback received via several thousand responses to design and usability surveys. Once the designs were built, voice talent members participated in a Beta Testing program and contributed their findings for review. All of the feedback from the beta testers was positive. This was a 12 month process and the company feels confident with the resulting website.

To learn more about Voices.com, visit: www.voices.com .

About Voices:

Voices.com is the online marketplace where businesses connect with voice actors and voice over talents. Radio and television stations, advertising agencies, marketing executives, casting directors and voice talent agencies rely on Voices.com to easily search for and hire language service providers such as translators, narrators and professional voice over talents with the assistance of their award-winning Web service. Organizations that have worked with Voices.com include NBC, ESPN, PBS, The History Channel, Reader’s Digest, Comcast, Nortel Networks, Bell Canada, Microsoft, Cisco Systems, ING, Western Union, Ford, GM and thousands more.

Ad agencies, broadcasters, and brand marketing firms can find a complete listing of audio samples organized by category such as audio books, movie trailers, podcasts, radio, television, video games and voicemail recordings.

Voices.com‘s services are growing and converging, providing the underpinnings for dramatic growth in mobile Internet usage by its key customers and access to its web application via impressive mobile devices.

Key features of the Voices.com Mobile App include:
* Optimized browsing experience with smooth screen rotation.
* Audio samples available to play with the touch of a finger.
* Click-to-call functionality to connect with a live Voices.com representative.
* Integration with Google Maps to locate Voices.com‘s head office.
* Quick links to mobile versions of Voices.com‘s Facebook and Twitter accounts.

On the heels of Apple’s success with the App Store, other device manufacturers and operating system providers, including BlackBerry and the Android platform championed by Google, will be aggressively marketing their own virtual storefronts where Voices.com will showcase its application.

Voices.com is well positioned to offer value-added services to mobile-enabled customers both in North America and Europe as well as emerging markets where multimedia production is used in mass communications.

To visit the Voices.com mobile app, go to m.voices.com .

About Voices:

Voices.com was established in 2004 and is now the technology and industry leading website that connects businesses with professional voice actors. Radio and television stations, advertising agencies and Fortune 500 companies rely upon the Voices.com marketplace to search for, audition and hire voice actors with the assistance of our innovative SurePay(TM) escrow service and our Web application.

The winner of several awards, including the 1to1 Impact Award for Full-Suite CRM, CRM Elite Award, and the DigiFest New Voices Award, Voices.com has raised its profile significantly this year ranking on the PROFIT Hot 50 recognizing 534 percent growth over the past two years in 2009 and was featured on Backbone Magazine’s and KPMG’s annual Pick 20 Listing as an “innovative company.” Clients include NBC, ESPN, PBS, Nintendo, Comcast, the U.S. Government and thousands more.

Working out of Riverside’s New York City office, he will be responsible for the company’s Asia/Pacific media portfolio, developing and maintaining agency, network and advertiser relationships, and implementing sales programs for clients wishing to extend their marketing investment, leveraging their brands and building market share internationally.

“Jim comes to Riverside with a wealth of advertising knowledge and experience. Having previously owned an advertising agency in New York City, he brings a fresh perspective to our side of the table. Jim’s strengths in strategic planning and developing new business will be instrumental in achieving our corporate goals,” said W. John Holmes, president of Riverside Media. “We are extremely fortunate to have such a seasoned professional join our team,” he added.

Riverside Media is the North American advertising representative for the premier media companies in the Asia/Pacific, Europe, the Middle East, and Africa. An independent U.S. – based operation, Riverside has provided simplified and centralized access for North American ad agencies and advertising clients to major consumer and trade media of all types worldwide for the last 30 years.

Advertising internationally can be complex and challenging. A core competency of Riverside Media is its ability to help its clients deal with those complexities and meet those challenges. Riverside acts as a conduit and facilitator for international placement, providing cost-effective solutions for businesses of all sizes and advertising agencies that wish to extend their reach.

For more information visit www.accessriverside.com .

Voices.com CEO, David Ciccarelli, says, “We are humbled and cheered by this wonderful opportunity. Voices.com‘s inclusion on the PROFIT HOT 50 is a clear validation of our passionate and disciplined efforts to contribute to the Canadian economy, recognizing our growth not only in the digital media industry, but also as an emerging force and valuable player in Canadian business.”

More than just a meeting place to do business and a unique website to hear some of the most amazing voices on earth, Voices.com is poised to scale its business to new heights, offering a robust platform for people all over the world to complete their voice-over projects on time and within budget.

Every HOT 50 company at least doubled its revenue from 2006 through 2008. The companies on the list have an average two-year revenue growth of 1,007 percent. Fully 70 percent were already in the black in 2008, and many honorees were comfortably so: 28 percent boasted net income of more than 10 percent of revenue.

PROFIT will honour Canada’s Emerging Growth Companies in its October issue.

“Our dedication to remaining relatively small to maintain a person-to-person relationship with our clients has helped us with steady growth over the past decade,” said Christopher Simmons, president and CEO. “We have always taken a quality versus quantity approach, and making the Inc. 5000 this year only validates this strategy as we celebrate our 26th anniversary.”

He added, “Of course, none of our success would have been possible without some truly wonderful clients, many of whom we have developed friendships with and even strategic partnerships.”

Additionally, as part of its long history of corporate social responsibility, earlier this year Neotrope donated over $25,000 in PR Grants to worthy small non-profits “doing good,” in response to the continuing economic downturn. This was the fifth such PR Grant program which started in the mid 1990s. In 2010, the grant program will be named after the late company co-founder, J.L. Simmons, PhD.

“We just began a major rebranding effort and started the relaunch of many of our online properties, which will fully roll-out in Q4 of this year,” said Simmons. “We will also be offering a quite unique CMS and social networking solution for small business, with powerful SEO capabilities, based on our ContextEngine® technology, first introduced in 1997.”

The Inc. 5000 list is comprised of U.S. companies and is based on the growth percentage of gross revenue from 2005 to 2008. It offers a comprehensive look at the entrepreneurial engine driving the U.S. economy. The complete Inc. 5000 results are available at www.inc5000.com.

About Neotrope

Neotrope was founded in 1983 by multi-disciplined creative guru Christopher Laird Simmons, and Dr. J.L. Simmons, PhD, and has provided consistent solutions for brand identity, PR, Internet marketing, entertainment publishing and multimedia for over 25 years. Neotrope brands include DotComMojo™, California Newswire®, CitizenWire™, ContextEngine®, eMediaKit™, eNewsChannels™, Florida Newswire™, Mindstock®, MuseWire™, PRTrax™, Send2Press®, and many others. More information: www.neotrope.com and www.neotrope.net.

Neotrope® is a trademark registered in the U.S. and other countries. All other referenced product names, and other marks, are trademarks of their respective owners. Inc5000 logo used under license.

A key component of the In-Call Ad Marketplace is the production network, which allows advertisers to easily create audio advertisements quickly and within their budget. VoodooVox has partnered with Voices.com, whose network of 30,000 voice talent professionals is integrated into the VoodooVox-powered service. Through this partnership, advertisers can create interactive audio ads in as little as an hour with the same voices powering the campaigns of brands such as Disney, Coca-Cola and McDonalds.

“Phone calls are becoming the new page views and VoodooVox is leading the development of the voice advertising industry,” said J. Scott Hamilton, President and CEO of VoodooVox.

“We’re excited about our partnership with the leader in In-Call advertising. We’ve married our network of voice professionals and ad creation processes with VoodooVox’s In-Call Media platform, providing an easy way for all advertisers to create and launch In-Call campaigns,” said David Ciccarelli, President and CEO of Voices.com.

VoodooVox’s current roster of publishers generates 300 million calls per month, and the company expects that level to grow to 1 billion by late-2009.

To learn more about VoodooVox, visit: www.voodoovox.com .

About VoodooVox

VoodooVox(TM) is an advertising, technology, and services firm that has created an international marketplace for In-Call Media. VoodooVox has developed technology that combines Web marketing techniques with the unique qualities of the phone network. VoodooVox is backed by venture capital investors such as Apax Partners, Steamboat Ventures (The Walt Disney Company), Softbank Capital, and Village Ventures.

About Voices.com

Voices.com(R) is the online marketplace where businesses connect with voice actors and voice over talents. Radio and television stations, advertising agencies, marketing executives, casting directors and voice talent agencies rely on Voices.com to easily search for and hire professional voice over talents with the assistance of their award-winning Web service.

The OptiMouse Plus scans fingerprints faster than the previous generation of fingerprint mouse and now features Smart Capture(TM). Smart Capture technology automatically adjusts the sensor brightness to insure accurate and high quality fingerprint scanning. Smart Capture greatly improves results when obtaining fingerprints from moist or dry fingers, which used to be problematic with earlier generations of fingerprint readers.

The OptiMouse Plus can be used with the countless applications that have been developed by SecuGen ISV partners. In addition, software developers can now download SecuGen Software Developer Kits (SDKs) at no cost. SecuGen’s SDKs cover an increasingly wide variety of Operating System platforms.

Dan Riley, VP of Engineering for SecuGen said, “The OptiMouse Plus continues our endless pursuit in the development of fingerprint peripherals that are rugged, accurate, fast and affordable. This new product meets all of those targets.”

“At SecuGen, we listen closely to what our partners are saying,” added Won Lee, CEO of SecuGen. “We are confident that the new OptiMouse Plus is responsive to their needs. We continue to focus all of our efforts on providing our partners with the products they need to build highly competitive businesses.”

SecuGen Corporation (www.secugen.com) is the world’s leading provider of advanced, optical fingerprint recognition technology, products, tools and platforms for physical and information security. SecuGen designs and develops FBI-certified fingerprint readers and OEM components, developer kits and software, including NIST/MINEX-compliant algorithms. Known for high quality, ruggedness, and performance in a wide variety of applications and environmental conditions, SecuGen products are used by world-leading financial, medical, government, educational and corporate institutions and are sold through a partner network of over 200 original equipment manufacturers, independent software vendors and system integrators around the world.

“We encourage our clients to really ‘feel’ the difference that Dimensional Printing can make on a printed piece,” said Paul Strack, President of Custom Printing Company. “This product offers unique solutions which continue to differentiate ourselves, and our clients, in a crowded marketplace.” Strack also noted that, “Kodak’s Dimensional Printing is the only inline digital, tactile printing available on the market, and we are proud to be the first to bring it to our Arkansas clients.”

NEXPRESS Dimensional Clear Dry Ink creates a clear “raised” layer on top of a page element and can be used to enhance graphics, text, or a full color image. Dimensional Printing takes place inline, maintaining press productivity while creating high-impact results.

The overall tactile effect is similar to relief printing, but with a greater degree of control-Dimensional Printing can be set to produce variable heights, so a user can more closely mimic the texture of a specific image. And in contrast to thermography, which can only be applied to ink, NEXPRESS Dimensional Clear Dry Ink does not require ink or an image to adhere to the substrate.

Dimensional Printing creates prints that are recyclable. Dimensional Printing does not require any special de-inking and uses no volatile organic compounds (VOCs).

For more information, Contact:
Paul Strack
CustomXM
501-375-7311
pstrack@custom-printing.com .

Gilroy, a 20-year veteran of the capital’s most prestigious public affairs firms, and also a former senior congressional staff member and journalist, will help businesses, associations and non-profit community-based organizations develop strategies, craft high-impact position papers, and prepare for meetings with key congressional, executive branch and state-level policy influencers.

“Financial services organizations of every size, and their technology services providers, can expect ongoing scrutiny and unprecedented regulation to have a dramatic impact on their enterprise, their customers, and their industry,” said DepthPR founder and principal Kerri S. Milam. “Since 2006, we have anticipated a rising public policy tide to alter the landscape for residential finance providers and the businesses serving them.”

“If you’re not at the table when laws and regulations are formulated, your ideas will be left on the table,” Gilroy said. “The groups and industries that are most successful in the public policy arena not only have professional lobbyists on their side but also put their rank and file members to work explaining to lawmakers and their staff the impact of polices at the ground level. Our leaders – at the national, state and local levels – want to hear the view of people who actually live under those laws and regulations every day.”

Titan Lenders Corp, which has partnered with DepthPR for public relations and web-based awareness strategies since launching in 2007, recently stated in its blog (titanlenderscorp.com/blog/) the need for financial services and mortgage lending related businesses to increase their outreach to and awareness of public policy influencers:

“1) Most members of the legislature and their staff do not understand the intricacies of our industry; 2) The ones that do understand are actively trying to make changes without necessarily thinking through all the ramifications of their actions; and 3) It is incumbent upon us (the experts in the mortgage industry) to speak up, reach out, and attempt to educate when and where we can.”

Since 2006, Depth Public Relations has delivered 100 percent senior level counsel, industry insight and tactical intelligence via precision messaging strategy, keyword analysis and deployment, use of industry-specific B2B networking through online communities and trade media outlets, content development and placement, organic search engine optimization (SEO) and other initiatives that strengthen brand reputation. Principal strategist and client service executive, Kerri Milam (www.depthpr.com/Whos-behind-depth.php), remains immersed in each client service engagement from planning based on business objectives to measurement based on agreed upon metrics.