Prior to that, he was Senior Vice President for Worldwide Sales and Services for Thomson Scientific, an internationally renowned scientific database publisher with offices in Philadelphia, San Diego, London, Tokyo, Seoul, and Singapore. He has also held the positions of President and Chief Executive Officer of Frost & Sullivan, an international market research firm, and of Publisher at the American Institute of CPAs.

Working closely with W. John Holmes, president of Riverside, Bill will have responsibility for charting and implementing Riverside’s strategic plan. This includes identifying emerging market opportunities and executing major growth initiatives.

“Bill comes to Riverside with a wealth of planning expertise and international experience in the publishing industry,” said Holmes. “I am extremely pleased to have an executive of his caliber join our team. I see tremendous untapped opportunity in the international advertising market and Bill will play a key role in sizing and prioritizing them, as well as developing strategies to exploit them,” he added.

Riverside Media is the North American advertising representative for the premier media companies in the Asia/Pacific, Europe, the Middle East, and Africa. An independent U.S.-based operation, Riverside has provided simplified and centralized access for North American ad agencies and advertising clients to major consumer and trade media of all types worldwide for the last 30 years.

For more information visit www.accessriverside.com .

In the new partnership, Greenlife Media, Inc. will look to add additional local clients to Hanger Network’s impressive client roster, which includes such companies as American Airlines, Office Depot, Dunkin Donuts, State Farm, Verizon, Hersheys, Arrow, Van Heusen, Dockers, and Revlon.

Greenlife Media, Inc. focus will include all businesses looking to target customers in selected areas including Miami, Ft Lauderdale, West Palm Beach, Orlando, Tampa, Fort Myers, Naples Jacksonville and Tallahassee.

“We are thrilled to add Greenlife Media, Inc. to our rapidly growing team,” said JD Schulman, COO of Hanger Network. “After an incredibly successful year in 2007, we know that acquiring top talent is essential to our continued growth is 2008.”

For more information or to speak with Greenlife Media, Inc. about the new partnership, please contact Rick Zafrani at rick@greenlifemedia.net.

About Hanger Network
Hanger Network is the innovative in-home media company behind EcoHangers(TM), the environmentally friendly hangers which replace common wire hangers used for laundered/dry cleaned shirts. Hanger Network offers companies the unique opportunity to reach consumers via its EcoHangers, which reach consumers through a proprietary network of 35,000 dry cleaners in the U.S.

Founded in 2004, Hanger Network is a partnership between Texas Pacific Group’s Altivity Packaging, Paradigm Packaging, a subsidiary of The Standard Group, and Cleaner’s Supply, Inc., the nation’s largest supplier to dry cleaning stores, which provides exclusive and propriety distribution to its dry cleaner customers. Hanger Network’s revolutionary EcoHangers are made from 100 percent recycled paper board, and are biodegradable and recyclable. For more information visit www.hangernetwork.com.

[tags]Rick Zafrani, Greenlife Media Inc, Hanger Network Ecohangers, Rick Zafrani[/tags]

About Lease With Crystal
Lease With Crystal brings a big business know-how and a friendly simplistic approach to their clients in the equipment leasing world. The goal is to help businesses stay competitive, and afford the equipment they need now. “All clients benefit from our skill of matching the right business with the perfect custom leasing program – regardless of the industry. From lasers to tractors, we make growth possible, all while saving cash flow,” Riley says.

Lease With Crystal is a brand new company, established in 2008, affiliated with Lease One which has over 19 years of industry experience. More information on their Equipment Leasing programs can be found at: http://www.Leasewithcrystal.com/leasing.htm .

About Neotrope(R)
Based in Torrance California, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue since 1983. Neotrope has launched over 600 Websites since March of 1995 and has developed “patent worthy” proprietary solutions for Internet Marketing and search positioning. Send2Press(R) Newswire, a service of Neotrope, offers best-in-class affordable news distribution for small-to-medium businesses. Send2Press also leverages Neotrope’s ContextEngine(R) press release optimization technologies and PRTRax(TM) reader tracking for business intelligence. 2008 marks the company’s 25th Anniversary.

Neotrope President/CEO Christopher Simmons is a leading authority on press release optimization, an award-winning multimedia designer and journalist, and is a member of the Public Relations Society of America, and ASCAP. A noted technologist, Mr. Simmons is frequently interviewed by organizations like Entrepreneur(R), Chicago Post Tribune, PC World(R) and Trendwatch.

More information: http://www.Send2Press.com/services/internet_marketing.shtml .

[tags]Neotrope internet marketing, CEO Christopher Simmons, press release optimization, ContextEngine Deep Linking Technology, Lease With Crystal equipment leasing[/tags]

Its high-caliber content and appearance are also fun and appealing. It captures the attention of a broad base of readers, from young children to adults. And, Kidsville News! has become a valuable learning resource, used widely in the classroom and in homes.

During the recent 2008 Kidsville News! Publishers’ Conference, Bowman revealed that circulation of Kidsville News! well exceeded the one million mark. He also announced that the publication is currently undergoing an audit by the Circulation Verification Council (CVC), which will validate circulation and distribution data and place Kidsville News! in the Standard Rates & Data Service (SRDS) directory for the first time.

“Our growth has been phenomenal,” said Bowman, who launched the educational and literacy initiative in Fayetteville, NC in 1998. However, it wasn’t until June 2005 that the publication became available for licensure nationwide. Since that time, it has grown from three editions, with a circulation of 80,000, to 100 editions, with a circulation of nearly 1.3 million, as of January 2008.

“In the last six months of 2007 alone, circulation grew by more than 66%,” says Bowman, noting that the number of editions increased from 70 to 100 during that period, and circulation increased from 792,017 to 1,194,417.

What’s more, the ongoing CVC audit of Kidsville News! indicates that actual readership is even higher than the circulation numbers. Readership survey results in one major market show that the average number of readers per edition is 1.7. Other significant audit results show that 60% of readers keep the monthly publication in their homes for one month or more, and less than 1% of Kidsville News! controlled bulk distribution is returned unclaimed. Income and education levels for reader-households are significantly higher than general market demographics.

Distributed by a wide range of publishers coast to coast, Kidsville News! is extremely popular with advertisers and sponsors. They include national names, such as McDonalds, Burger King, Chick-fil-A, Applebees, Texas Roadhouse, Busch Gardens, Borders Bookstore, Coldwell Banker, Edward Jones, Time Warner and Comcast. Kidsville News! is also a sought-after source for local sponsors and advertisers such as hospitals, utility companies, banks and credit unions, museums, colleges and universities, as well as commercial and industrial companies.

Contributing to the popularity and fun of Kidsville News! is the publication’s easy-to-use website and its friendly green dragon mascot, “Truman.” This snaggle-toothed hero echoes the love-of-learning message and engenders the loyalty that makes kids Tru-blue readers.

For more information on Kidsville News! – including editions published in your area, with prime opportunities for high visibility advertising and sponsorship – contact Kidsville News! corporate headquarters at 1-877-4KVNEWS (458-6397), or visit online at http://www.kidsvillenews.com.

[tags]Kidsville News childrens newspaper, newspaper print buying, marketing to families and parents[/tags]

The spot also featured a cameo appearance by Dallas Cowboys quarterback Tony Tomo. The spot demonstrates how Pepsi – through “Pepsi Stuff” – brings people closer to music, merchandise and apparel.

The soundtrack for “Magnetic Attraction” was a combination of a track written and produced by JSM followed by Justin Timberlake’s song “Lovestoned” through advertising agency BBDO Worldwide.

JSM Music founder and President, Joel Simon, a 2007 honoree of the coveted “Crain’s Business 40 Under 40,” is proud of being called on by BBDO to work on this spot that aired during the world’s biggest commercial showcase: “Not only is this one of the top ten spots of the 2008 Super Bowl…but according to some sources it was listed as #2.”

JSM Music is the largest commercial music production company in America producing music for some of the world’s best known advertisements. Joel Simon and JSM have been featured in Billboard, Crain’s New York Business, Creativity, New York Post, Adweek, Advertising Age, New York Times, and countless others.

The company and its talent pool have garnered countless gold and platinum records, Grammys, Emmys and every advertising award imaginable. Their recent advertising campaigns include projects featuring Mary J. Blige, TI, Kelly Clarkson Fat Joe, LL Cool J, and Eve.

More information about JSM: www.jsmmusic.com

All trademarks acknowledged. Image © PepsiCo, Inc. (PEP).
[tags]Pepsi Magnetic Attraction advertisement, top ten superbowl commercials, JSM Music Inc, Joel Simon, commercial music production company, 2008 super bowl ads[/tags]

LOS ANGELES, Calif. — The Los Angeles Times Media Group today announced the sale of Recycler Classifieds, publisher of four editions of the pioneering Recycler free classified advertising paper and eleven weekly and bi-weekly photo ad and employment guides throughout Southern California, as well as operator of the popular Recycler.com website, to Target Media Partners. Financial terms of the transaction were not disclosed.

“Recycler has been a valuable asset in the Los Angeles Times Media Group’s diversified portfolio of products,” said Bob Bellack, senior vice president of the Los Angeles Times Media Group. “However, this strategic transaction will better focus our online and classified resources to meet the evolving needs of readers, users and advertisers in Southern California as we head into the future.”

As part of the agreement with Target Media Partners, The Times and Recycler Classifieds will continue their current online distribution relationship whereby Cars.com powers the automotive functionality on the Recycler.com site.

“We welcome all of Recycler’s employees, 15 publications, and Recycler.com‘s almost 500,000 monthly unique users to the Target Media family,” said Mark Schiffmacher, CEO of Target Media Partners. “Recycler’s advertisers can look forward to expansion of the free ad concept it introduced more than 25 years ago and we are pleased that Recycler.com‘s business relationship with The Times and Cars.com will continue and grow.”

About the Los Angeles Times
The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 2.2 million and 3.3 million on Sunday. The Los Angeles Times and its media businesses and affiliates – including latimes.com, The Envelope/theenvelope.com, Times Community Newspapers, Hoy, and California Community News – reach approximately 8.1 million or 62% of all adults in the Southern California marketplace.

The Pulitzer Prize-winning Los Angeles Times, has been covering Southern California for over 125 years and is part of Tribune Company (NYSE: TRB), one of the country’s leading media companies with businesses in publishing, the Internet and broadcasting. Additional information about the Los Angeles Times is available at http://www.latimes.com/mediacenter.

About Target Media Partners
Target Media Partners is a leading print and on-line publisher with more than 75 local classified, photo and other specialty advertising products in 26 states, as well as 10 national publications targeting long-haul truck drivers. Its print products have monthly circulation of more than 6 million copies, and with more than 1 million unique visitors and 15 million page views each month, Target Media’s 40 websites complement its print publications by enhancing local and niche brand names and increasing advertiser response.

In its 10th year of operation, Target Media Partners – www.targetmediapartners.com – is headquartered in Los Angeles.

[tags]specialty advertising products, Target Media Partners, free classified advertising paper, Recycler Classifieds, Los Angeles Times Media Group[/tags]

The study, a bacteria time-kill analysis, compared OCuSOFT’s Lid Scrub(TM) PLUS Eyelid Cleanser to AVR’s SteriLid(R). However, according to OCuSOFT’s Executive Vice President, Patrick Witham, “comparing the bacteria kill rate for these two products based on 30-second time point is like comparing apples to oranges.” In addition, no evidence was found in AVR’s analysis that results were based on independent-lab setting tests.

While both products are eyelid cleansers, they differ in their application and the time in which each product achieves maximum effectiveness. OCuSOFT(R) Lid Scrub(TM) PLUS can be used as a leave-on therapy, while SteriLid(R), according to manufacturer instructions, should be left in place for 60-seconds to achieve maximum effectiveness.

The AVR advertisement compared OCuSOFT(R) Lid Scrub(TM) PLUS and SteriLid(R) at the 30-second time point.

“Unlike SteriLid(R), OCuSOFT(R) Lid Scrub(TM) PLUS was never intended to achieve maximum effectiveness at 30-seconds,” Witham said.

OCuSOFT conducted their own study, performed by an independent laboratory, Antimicrobial Test Laboratories, LLC, which tested OCuSOFT(R) Lid Scrub(TM) PLUS after 60-seconds, 60-minutes and 120-minutes. Bacteria reductions were greatest at contact times corresponding with instructions for “leave-on” application. At 120-minutes, at least a 99.9% bacteria reduction was realized on all bacteria, and for some, as much as 99.99%.

For comprehensive, independent laboratory study results, visit: http://www.ocusoft.com/studies/studyresults.html.

“For a true comparison,” Witham explained, “AVR should have compared OCuSOFT(R) Lid Scrub(TM) PLUS at the 120-minute time point to SteriLid(R) at the 60-second time point.” They would have found that OCuSOFT(R) is more effective.

OCuSOFT(R) Lid Scrub(TM) PLUS was developed with an understanding that most patients, and even health care providers, will not spend 60-seconds applying a solution and rinsing it off.

Emily Sickbert-Bennet, a public health epidemiologist with the University of North Carolina Health Care System and the UNC School of Public Health conducted a study that illustrates that, on average, health care providers spend less than 10-seconds scrubbing their hands.

“This is important information that should not be dismissed. The parallels that can be drawn between these hygiene regimens speak volumes about the likelihood of a patient realistically complying with a 60-second eyelid scrubbing regimen,” Witham said. “We developed this practically non-irritating formula in an effort to increase patient compliance. What good is served by recommending a regimen that patients will not adhere to?”

OCuSOFT, Inc. specializes in ophthalmic research, development and supply to ophthalmologists and optometrists. They address clinical needs through well-researched and technological solutions, while improving patient compliance.

For a free sample of OCuSOFT(R) Lid Scrub(TM) PLUS, click: http://www.ocusoft.com/sample1.html. For more information about the company and their products, visit: http://www.ocusoft.com .

All trademarks acknowledged.

[tags]OCuSOFT Lid Scrub, ophthalmic research, development and supply to ophthalmologists, Advanced Vision Research advertisement[/tags]

SALT LAKE CITY, Utah — Network executives from ABC, NBC and CBS seem to have lost their sense of humor when it came to broadcasting what’s affectionately been dubbed the “alli… Poopy-In-Your-Pants” ad from rival diet pill distributor Generix Labs, makers of Leptopril(TM).

“I can’t believe they all rejected our commercial,” said Generix spokesperson Gina Gay. “The ad is funny. Really funny. Most everybody laughs when they see it, except the network executives and probably alli’s distributor GlaxoSmithKline.”

“Sure, it depicts someone soiling her pants, what we affectionately call an ‘alli accident,’ but that’s what can happen when people take alli. It says as much on the website and in the alli book. And while the networks are willing to take GSK’s money to run positive ads about alli, they seem disinclined to offer the public the other side of the story.”

“What ticks me off most,” continued Ms. Gay, “was the letter we received from CBS and its official Program Practices Commercial Clearance Report, which stated: ‘We believe that the extended discussion and depiction of excrement fails to meet a premium standard of good taste and may offend a significant portion of our audience.’ Who are they kidding? At least our ad makes people laugh.”

Rather than argue with the networks, Generix decided to put their “alli accident” ad on YouTube, Google Video and Yahoo Video.

“With network advertising rates soaring while viewership is declining, placing our ‘alli… Poopy-In-Your-Pants’ ad online turned out to be a smart marketing decision,” said Ms. Gay. “We’re actually getting a lot more response from the Internet than we would have gotten on prime time TV, and for a lot less money.”

The “alli… Poopy-In-Your-Pants” commercial can still be seen on YouTube (http://youtube.com/generixlabs), Google(TM) Video (video.google.com) and Yahoo!(R) Video (video.yahoo.com) by searching “alli poopy pants.”

alli(TM) is a trademark of GlaxoSmithKline. All other trademarks acknowledged.

[tags]Generix Laboratories, alli poopy pants, Leptopril diet pill, rejected TV commercials[/tags]

BOSTON, Mass. — The Yankee Chapter of International Association of Business Communicators (Yankee IABC) today announced its spring line-up. These business events run the spectrum from overall communications strategy and planning to the more specific technical strategies around business communications.

In the first event, B2B marketing writer and SEO expert Dianna Huff will provide the information you need to take your website to the next level. SEO (Search Engine Optimization) Simplified: 7 Tips for Communicators, takes place on Wednesday, March 28, 2007 from 11:30 a.m. to 2:00 p.m. at the LaCava Center at Bentley College, 175 Forest Street, Waltham, MA 02452. This in-depth course will help you learn: 1) The top three strategies needed to rank well in search engines, 2) PR and new media tactics that boost rankings and leads, and 3) How to write content that gets prospects to take action. We’ll be giving away copies of Huff’s new e-book, Turning Clicks into Leads Through Search Engine Optimization, as door prizes.

On Thursday, April 12, 2007 from 7:30 a.m. to noon, Yankee IABC will host A Half-Day of Creativity with Ann Wylie at The Wellesley College Club, 106 Central Street, Wellesley, MA 02181. Award-winning business communicator Ann Wylie will combine two of her most popular seminars for the Yankee Chapter: Make Your Copy More Creative and Open the Creativity Tool Box. You’ll learn how to grab your readers’ attention and leave a lasting impression by borrowing techniques from fiction writers to make your non-fiction business copy more compelling. You’ll also receive tips on how to break creative block, harness your muse and come up with original approaches for the same old story.

Finally, on Tuesday, May 15, 2007, at the Courtyard Boston Foxboro, Foxboro, MA, Yankee IABC will present Engaging Managers to Become Great Communicators: A Case Study. Organizational communicators know that, for employees, managers are the most credible, preferred source of company information. As such, managers are well-suited to engage employees around company priorities. But how do you first engage managers? Textron Inc., a $12 billion multi-industry company in Providence, has successfully completed a pilot manager communication program. Come hear about the steps they took… and the results. Presenters: Karen Papa, senior vice president, communications, Textron Financial, and Mary Hettinger, president, Beyond Words.

For more information on any of these events, please go to http://www.yankeeiabc.org/programs/calendar.htm.

About Yankee IABC
Yankee IABC, a chapter of the International Association of Business Communicators, connects professionals across all communication disciplines to inspire individual growth and overall industry excellence. Spanning five New England states, our members have easy access to a vast array of communications resources and networking opportunities. For more information, please visit www.yankeeiabc.org.

[tags]Yankee IABC seminar, SEO expert Dianna Huff, Business Communicator Ann Wylie, Boston business events, International Association of Business Communicators[/tags]

“We are a very complementary team. Street Attack is designing the way users will use the system-and YFonGlobal will be delivering the functionality defined by Street Attack, based on their design. This means that the application is being designed by those who will use it, so we know the requirements will be spot-on,” said Marian Sabety, CEO of YFonGlobal.

Street Attack will also be the first to utilize PromoNet to support Street Attack’s own online community and grassroots marketing initiatives. Street Attack will name this PromoNet-supported community The Switchboard, and plans to launch in October 2006. “Street Attack is providing the people who will authentically connect themselves to communities that share their interests and YFonGlobal is providing the necessary tools and technology to allow the members to communicate, complete tasks, and influence each other,” says Luke Garro, Director of Network Development at Street Attack.

The new network platform’s foundation will integrate a single online platform and interactive file sharing into one sophisticated online community with advanced functions such as pod casting, video posting, and VoIP calling. Street Attack and YFonGlobal will be presenting the platform as a tool for companies and organizations to develop and manage online communities that promote interactive communications, with extensive file sharing, collaboration, and grassroots networking.

From a marketing standpoint, the system will revolutionize how companies execute and monitor their online and grassroots marketing initiatives and manage their online communities. From a user standpoint, it will provide a platform for online networking and community participation that can be likened to MySpace, but with a unified mission that focuses on a particular interest or goal. Terry Lozoff, Managing Director of Street Attack says, “This technology takes the concept of an online community, gives it real purpose and functionality for both users and administrators, and allows people to truly harness the power of a grassroots network.”

About Street Attack
Since 2001, alternative marketing agency Street Attack has been a connector for people, ideas, and brands. From its internal structure to its strategic approach, Street Attack continues to honor its promise to engineer and execute authentic marketing and lifestyle communication programs that relate to what’s going on now. Street Attack provides services such as experiential, online, viral, and grassroots marketing programs, alternative media placement, and design and branding. For more information about Street Attack, visit www.streetattack.com .

About YFonGlobal, LLC
YFonGlobal, a Washington D.C.-based company, provides Internet media and IP/VoIP services such as carrier class 5-level IP network services, retail VoIP services such as PC-to-PC, PC-to-Phone, traditional Phone-to-Phone, and Calling Card telephony services under private brand programs. For more information about YFonGlobal, LLC, visit www.yfonglobal.com .

NEWS SOURCE: Street Attack
[tags]Street Attack, YFonGlobal, PromoNet, The Switchboard[/tags]