Advertising Industry Newswire COLUMN: The ads in the 2012 Super Bowl had big production values and mostly good music. Missing were strong concepts and marketing savvy. With one exception, the Super Sunday telecast was a festival of lame, dumb, and insulting advertising. In other words, business as usual.
COLUMN: Ever since the invention of mail delivery, we have had to endure direct response solicitations. These ads-to-your-door may be informative, helpful and economical. But as Scott G points out, they can also be sneaky, intrusive and surprisingly distasteful.
COLUMN: The one-hour drama, 'Mad Men,' part of AMC channel's original programming, has many attributes and can be quite entertaining. Scott G says what's truly intriguing about the series isn't in the show but during the commercial breaks.
COLUMN: Dating back to the days of cave dwellers, the humble product demonstration can be one of the most persuasive sales techniques. Scott G examines this method of selling in the light of today's new media realities.
COLUMN: With the nation's collective craving for Apple's iPhone, the product seems poised for the most consumer-friendly product launch in marketing history. Scott G speculates about that little 'camera' button in the upper right-hand corner of the screen.
COLUMN: Dick Sittig, the marketing genius behind the Jack-in-the-Box ad campaigns, has created a commercial concept so powerful that he now has rival Carl's Jr. helping him spread the word. How? By being so funny and acerbic that Carl's is trying to sue for relief.
COLUMN: Advertising and marketing executives say their business is art, craft and science, and Scott G admits that may be true about a third of the time. Consider a few current ad campaigns that leave potential customers exhilarated or puzzled, intrigued or disgusted.