Articles: Advertising Industry

Articles: Advertising Industry

The Advertising Industry

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Advertising Industry Newswire COLUMN: The ads in the 2012 Super Bowl had big production values and mostly good music. Missing were strong concepts and marketing savvy. With one exception, the Super Sunday telecast was a festival of lame, dumb, and insulting advertising. In other words, business as usual.

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COLUMN: Well, friends and fans, we have another scumbag using robo-calling tactics to call my home phone number (about 2:20pm PDT today, Sunday). Expecting...

Christopher Laird Simmons

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COLUMN: Well, it looks like the scammers keep on calling. This week the abusive law-breaking robo-caller is the scum suckers calling themselves "Turboatm(.com)" and...

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COLUMN: Well, as somebody who used to enjoy Domino's "once upon a time," and who gave up on the poor quality (really, Papa John's...

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COLUMN: I got my Ikea catalog last week, and like many in the design field, thought something had changed but wasn't quite sure what....

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COLUMN: Do you congratulate an ad agency account team when they talk a client into a bad campaign? What if they can do it...

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COLUMN: Oil rigs, city lights, rock bands, icebergs, crummy animation, and on-camera presenters wearing perfect make-up and phony smiles all made appearances in the...

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COLUMN: For those of you who use Google News (the news portal that is a subset of the megalith that is the Google content...

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COLUMN: An exciting Super Bowl game may be great for sports fans but it is weird for those of us in marketing, advertising, publicity...

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COLUMN: Billions in bucks are being paid out to be official sponsors of the Beijing Olympic Games but there is already one big winner:...

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COLUMN: With caustic comments about the addled advertising and mixed marketing messages in Super Bowl XXMVIILVXIVIVMVVVIII or whatever, Scott G also offers a Remembrance of Super Bowls Past.

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COLUMN: After predicting direct-to-brain advertising years ago, Scott G takes a look at the latest schemes to beam advertising and marketing communication inside your skull.

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Scott G is doing a lot of phoning latelyCOLUMN: Advertising is everywhere, but does it have to clog up the phone lines? Scott G has a message for marketers using the phone as a sales weapon.

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COLUMN: Google monitors e-mails for contextual advertising matches, and few people seem to mind. Scott G wonders if these are the same people who will allow Pudding Media to monitor their phone calls.

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Scott G speaking at an industry functionCOLUMN: Ever since the invention of mail delivery, we have had to endure direct response solicitations. These ads-to-your-door may be informative, helpful and economical. But as Scott G points out, they can also be sneaky, intrusive and surprisingly distasteful.

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Scott G recording a commercial voiceoverCOLUMN: The one-hour drama, 'Mad Men,' part of AMC channel's original programming, has many attributes and can be quite entertaining. Scott G says what's truly intriguing about the series isn't in the show but during the commercial breaks.

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Scott G of Advertising Industry NewswireCOLUMN: Dating back to the days of cave dwellers, the humble product demonstration can be one of the most persuasive sales techniques. Scott G examines this method of selling in the light of today's new media realities.

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Scott G on the iPhoneCOLUMN: With the nation's collective craving for Apple's iPhone, the product seems poised for the most consumer-friendly product launch in marketing history. Scott G speculates about that little 'camera' button in the upper right-hand corner of the screen.

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Scott G in the studioCOLUMN: Dick Sittig, the marketing genius behind the Jack-in-the-Box ad campaigns, has created a commercial concept so powerful that he now has rival Carl's Jr. helping him spread the word. How? By being so funny and acerbic that Carl's is trying to sue for relief.

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Scott G casts a shaded eye on current advertisingCOLUMN: Advertising and marketing executives say their business is art, craft and science, and Scott G admits that may be true about a third of the time. Consider a few current ad campaigns that leave potential customers exhilarated or puzzled, intrigued or disgusted.