Monday, May 12, 2008
Neotrope®

Marketing Management

 
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  • A Change Would Do You Good
  • A Change Would Do You Good

    Thu, 01 Mar 2007 22:47:47 -0800 PST
    by Stephen Monaco

    Stephen MonacoCOLUMN: Way too many companies still maintain an antiquated mentality still driven by sales, instead of changing their focus to one that is driven by marketing. Sales driven companies should drop their short-term ways of thinking like a bad habit, and start transitioning their organizations into ones that are “market driven.”