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Articles: The PR Business

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Spammer of the Week: ‘MyPRGenie, Inc.’

By Christopher Laird Simmons ⋅ February 3, 2010 ⋅ One comment

COLUMN: From time to time I have to laugh at the idiocy of SEO companies and Web startups who are constantly trying to pollute the Web with their crap, and take to spamming companies when they apparently have no clue what they’re doing from either an ethical or business perspective. To take these cretins and [...]

Communication Nation: Apple Wins Olympic Gold

By ScottG The G-Man ⋅ August 14, 2008 ⋅ One comment

COLUMN: Billions in bucks are being paid out to be official sponsors of the Beijing Olympic Games but there is already one big winner: Apple. Capitalism comes to communist China and both ideologies are the worse for it. According to Advertising Age magazine, sixty-three sponsorship and/or partnership arrangements have been made between corporations and the [...]

PR Blunders: Avoiding Mistakes in Marketing and Publicity

By ScottG The G-Man ⋅ August 6, 2007 ⋅ 3 comments

Scott G gets the point about PRCOLUMN: How Not To Write A Press Release. There have been many articles on this topic, but this may be the only one written by someone who works as an editor and writer. Using real-life examples, Scott G examines some ins, outs, dos and don’ts of public relations and publicity.

Contextual Counter Branding: Your Pizza is My Pizza – Why Search Engines Want to Sell Your Trademark to Your Competitors

By Christopher Laird Simmons ⋅ March 3, 2007 ⋅ 2 comments

COLUMN: While the subject of contextual branding against other company’s trademarks will not be a new issue to some people, and I had been aware of the problem from the past couple of years of litigation between major companies and search portals like Google and Yahoo!, nevertheless I was a bit surprised when my brand was targeted by an upstart competitor.

Ads Masquerading as Content

By ScottG The G-Man ⋅ February 4, 2007 ⋅ One comment

COLUMN: Paid placement is a dirty little secret of advertising and public relations. Scott G explores a few of the subversive, sneaky, snaky, snarky, sleazy and very profitable methods of putting your product in front of the public in just the right light.

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