ARTICLES

ARTICLES

Articles, Columns and Interviews - Features by our staff covering the Advertising and Marketing Industry
Kelly Weppler

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INTERVIEW: Getting a B2B marketing campaign started can be daunting, and many marketing experts have adopted the so-called "duct tape marketing" program created by John Jantsch to provide key focus implementations for their clients. Kelly Weppler is the owner and founder of WH & Associates, an inbound marketing agency that works with business-to-business (B2B) companies to "enhance their online presence, to generate leads, and to design a complete customer experience that helps their clients stand out from their competitors."

loco for trademark of Day of the Dead

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OPINION: Well, you have to hand it to Disney for trying to capture the market on any product, brand, or service offering in their vast empire, even if remotely related to the original creators of something like the "Day of the Dead." So many people are growing up today thinking Disney invented Snow White, or mermaids, or Pinocchio, it's a little unnerving.

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Advertising Industry Newswire COLUMN: You are invited! Yes, you! Because you are so very special! So very wonderful! So very important! So very bright and worthy and exciting! And because you will write a check to us! (A brief presentation of a way to make money by publishing biographical listings of people who are legends in their own minds.)

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Advertising Industry Newswire COLUMN: The ads in the 2012 Super Bowl had big production values and mostly good music. Missing were strong concepts and marketing savvy. With one exception, the Super Sunday telecast was a festival of lame, dumb, and insulting advertising. In other words, business as usual.

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COLUMN: The rapidly escalating tempo to keep up with ever-increasing business complexity is going to continue like the world has never seen before. In...

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COLUMN: There is a "cute" trick going around where a site uses someone else's domain name as their hidden keywords used for search engines...

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COLUMN: In perhaps one of the most clever sexy marketing ideas I've seen in awhile, HBO is promoting a True Blood tie-in, a women's...

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COLUMN: Well, friends and fans, we have another scumbag using robo-calling tactics to call my home phone number (about 2:20pm PDT today, Sunday). Expecting...

Christopher Laird Simmons

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COLUMN: Well, it looks like the scammers keep on calling. This week the abusive law-breaking robo-caller is the scum suckers calling themselves "Turboatm(.com)" and...

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COLUMN: There were more than two thousand seconds of commercial messages during the Super Bowl, each one costing around a hundred thousand bucks. And...

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COLUMN: It's unfortunate that Anthem has chosen to attack unsuspecting customers and non-customers with inhuman robocalls. I've gotten about a dozen calls this year...

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COLUMN: Well, as somebody who used to enjoy Domino's "once upon a time," and who gave up on the poor quality (really, Papa John's...

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COLUMN: I got my Ikea catalog last week, and like many in the design field, thought something had changed but wasn't quite sure what....

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COLUMN: If you're a follower of Megan Fox, or the latest vampire movies, or you happen to look at the most popular this week...

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COLUMN: Do you congratulate an ad agency account team when they talk a client into a bad campaign? What if they can do it...

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COLUMN: Oil rigs, city lights, rock bands, icebergs, crummy animation, and on-camera presenters wearing perfect make-up and phony smiles all made appearances in the...

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COLUMN: For those of you who use Google News (the news portal that is a subset of the megalith that is the Google content...

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COLUMN: Sure, the 81st Academy Awards show was a disaster, but millions watched anyway (train wrecks are darn entertaining) so the advertisers reached a...

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COLUMN: An exciting Super Bowl game may be great for sports fans but it is weird for those of us in marketing, advertising, publicity...

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COLUMN: Billions in bucks are being paid out to be official sponsors of the Beijing Olympic Games but there is already one big winner:...