INTERVIEW: If you are even remotely interested in tech gadgets you may have heard of a strange new thing called Google Glass. “Glass” is a proof of concept wearable computing technology given to 8,000 “test heads” to wear, share, and socialize with starting Spring/Summer 2013. I spoke with David Ciccarelli, Canada’s first “Google Glass Explorer,” as they are called, to see what he really thinks of this brave new experiment from the Googleplex.
Articles, Columns and Interviews – Features by our staff covering the Advertising and Marketing Industry
INTERVIEW: Getting a B2B marketing campaign started can be daunting, and many marketing experts have adopted the so-called “duct tape marketing” program created by John Jantsch to provide key focus implementations for their clients. Kelly Weppler is the owner and founder of WH & Associates, an inbound marketing agency that works with business-to-business (B2B) companies to “enhance their online presence, to generate leads, and to design a complete customer experience that helps their clients stand out from their competitors.”
OPINION: Well, you have to hand it to Disney for trying to capture the market on any product, brand, or service offering in their vast empire, even if remotely related to the original creators of something like the “Day of the Dead.” So many people are growing up today thinking Disney invented Snow White, or mermaids, or Pinocchio, it’s a little unnerving.
Advertising Industry Newswire COLUMN: You are invited! Yes, you! Because you are so very special! So very wonderful! So very important! So very bright and worthy and exciting! And because you will write a check to us! (A brief presentation of a way to make money by publishing biographical listings of people who are legends in their own minds.)
Advertising Industry Newswire COLUMN: The ads in the 2012 Super Bowl had big production values and mostly good music. Missing were strong concepts and marketing savvy. With one exception, the Super Sunday telecast was a festival of lame, dumb, and insulting advertising. In other words, business as usual.
COLUMN: A manifesto entitled 100 Ways to Kill a Concept is currently bouncing around the Internet. It is being sent in anger, frustration and/or glee by anyone who has ever had the misfortune to present an original idea to a boneheaded boss or calcified committee. Scott G lauds author Michael Iva for his horrific hundred.
COLUMN: Curiouser and curiouser, weaker and weaker, stupider and stupider. That describes much recent advertising from major brands. Clogging the airwaves with badvertising is nothing new, but it does seem as if idiocy is lately on the rise. Scott G lists a few of his least favorites from the past couple of weeks.
COLUMN: Sponsored messages worm their way into entertainment and news. Tracking of consumer purchases allows for precise targeting of those messages. Computerized production technology enables marketers or government agencies to control what you see and when you see it. Scott G plays George Orwell by putting these 3 ideas together.
COLUMN: While the subject of contextual branding against other company’s trademarks will not be a new issue to some people, and I had been aware of the problem from the past couple of years of litigation between major companies and search portals like Google and Yahoo!, nevertheless I was a bit surprised when my brand was targeted by an upstart competitor.
COLUMN: Way too many companies still maintain an antiquated mentality still driven by sales, instead of changing their focus to one that is driven by marketing. Sales driven companies should drop their short-term ways of thinking like a bad habit, and start transitioning their organizations into ones that are “market driven.”
COLUMN: When an ad agency gets a new client, a lot of people swing into action. Account managers assess the brand, competition, positioning, and strategy. The media department finds target audiences. And the creatives, well, just what are they DOING back there with that loud music and riotous laughter? Scott G tells all.
COLUMN: Microsoft once paid the Rolling Stones millions for the use of “Start Me Up” to inject some excitement into their campaign for a new operating system. Scott G tells why MS better buy the rights to a whole bunch of rock, electronic, county and hip hop songs because the launch of their Vista OS is currently dead in the water.
COLUMN: Bouncing back and forth between the worlds of marketing and music, Scott G took some time off from writing about advertising in order to cover the musical madness known as the NAMM Show. Upon his return, he finds the communications industry to be semi-chaotic, with zombies, reptiles and torture-porn all over your TV.
COLUMN: Political advertisements are frequently insulting, misleading, intrusive, divisive, belligerent, harmful, and/or just packed with lies. Everybody, it seems, hates political advertisements, but one man has decided to try to do something about it. Scott G interviews Tim Warner about a controversial proposal for grading political ads.
COLUMN: Announcing the number one fastest-selling product of its kind released on a Wednesday aimed at 29-54-year-old left-handed female residents of Midwestern states! You wouldn’t put much stock in that as a marketing boast, but Scott G points out that sales figures often approach that level of absurdity.
COLUMN: Yes, they attempted to ruin a lovely song. Yes, the company admits to firing the person who leaked the video. And yes, they are wasting money on an executive with enough spare time to trade misspelled barbs with people on YouTube. But in defending its horrific version of U2′s “One,” Bank of America stands up for dorks, dweebs, jerks, idiots, morons and no-talent greedwhores everywhere.