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Articles: TV Advertising

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Mixed Messages at Super Bowl XLIV

By ScottG The G-Man ⋅ February 8, 2010 ⋅ 3 comments

COLUMN: There were more than two thousand seconds of commercial messages during the Super Bowl, each one costing around a hundred thousand bucks. And that’s just for the media buy; it’s not counting the production budgets for the spots. Well, that may be one reason why have-not nations hate us while wanting to be us. [...]

Communication Nation: Ads Unimpressive During the OSCAR Fiasco

By ScottG The G-Man ⋅ February 24, 2009 ⋅ Post a comment

COLUMN: Sure, the 81st Academy Awards show was a disaster, but millions watched anyway (train wrecks are darn entertaining) so the advertisers reached a big audience. Did the ad messages overcome the stench of the show? There’s no way they could, what with Hugh Jackman’s embarrassing dance parodies and the clusterflock acting award presentations.
Not [...]

Communication Nation: Apple Wins Olympic Gold

By ScottG The G-Man ⋅ August 14, 2008 ⋅ One comment

COLUMN: Billions in bucks are being paid out to be official sponsors of the Beijing Olympic Games but there is already one big winner: Apple. Capitalism comes to communist China and both ideologies are the worse for it. According to Advertising Age magazine, sixty-three sponsorship and/or partnership arrangements have been made between corporations and the [...]

Communication Nation: Missing Janet

By ScottG The G-Man ⋅ February 13, 2008 ⋅ One comment

COLUMN: With caustic comments about the addled advertising and mixed marketing messages in Super Bowl XXMVIILVXIVIVMVVVIII or whatever, Scott G also offers a Remembrance of Super Bowls Past.

Mad Men May Save the 30-second Commercial

By ScottG The G-Man ⋅ July 27, 2007 ⋅ One comment

Scott G recording a commercial voiceoverCOLUMN: The one-hour drama, ‘Mad Men,’ part of AMC channel’s original programming, has many attributes and can be quite entertaining. Scott G says what’s truly intriguing about the series isn’t in the show but during the commercial breaks.

In Praise of the Product Demonstration

By ScottG The G-Man ⋅ July 8, 2007 ⋅ Post a comment

Scott G of Advertising Industry NewswireCOLUMN: Dating back to the days of cave dwellers, the humble product demonstration can be one of the most persuasive sales techniques. Scott G examines this method of selling in the light of today’s new media realities.

Carl Doesn’t Know Jack or Dick

By ScottG The G-Man ⋅ May 29, 2007 ⋅ 4 comments

Scott G in the studioCOLUMN: Dick Sittig, the marketing genius behind the Jack-in-the-Box ad campaigns, has created a commercial concept so powerful that he now has rival Carl’s Jr. helping him spread the word. How? By being so funny and acerbic that Carl’s is trying to sue for relief.

Smart People in Advertising – Please Step Forward

By ScottG The G-Man ⋅ March 24, 2007 ⋅ One comment

Scott G insisting he's in the music bizCOLUMN: Curiouser and curiouser, weaker and weaker, stupider and stupider. That describes much recent advertising from major brands. Clogging the airwaves with badvertising is nothing new, but it does seem as if idiocy is lately on the rise. Scott G lists a few of his least favorites from the past couple of weeks.

Your Brand Here: The TV Show

By ScottG The G-Man ⋅ March 11, 2007 ⋅ Post a comment

G-Man on and off the wallCOLUMN: With the announcement that the Geico Insurance Cavemen are being written into a script for a television series pilot, the issue of branded content again rears its ugly head. Scott G speculates on some of the oddities surrounding this silly side of advertising.

Vista Spot an Ow not a Wow

By ScottG The G-Man ⋅ February 11, 2007 ⋅ One comment

G-Man at the MicCOLUMN: Microsoft once paid the Rolling Stones millions for the use of “Start Me Up” to inject some excitement into their campaign for a new operating system. Scott G tells why MS better buy the rights to a whole bunch of rock, electronic, county and hip hop songs because the launch of their Vista OS is currently dead in the water.

Who’s Behind the Wheel of the Chevy HHR?

By Stephen Monaco ⋅ February 8, 2007 ⋅ One comment

Stephen MonacoCOLUMN: Remember back in the day, (like, about six years ago), when there was a clear line of demarcation between content and advertising? Content was the programming that was periodically interrupted by commercials. Commercials were advertisements designed to sell products and services.

My Baby was Possessed by the PlayStation 3 – Next Gen Game Consoles Take Different Approaches to TV Commercials

By Christopher Simmons ⋅ November 21, 2006 ⋅ Post a comment

COLUMN: After seeing one of Sony’s debut TV spots for their new PlayStation(r), I’m sure I was not the only one slightly freaked out by the toy baby who comes to life, starts to cry, then laugh maniacally before flashing demon red eyes… all while pawing the air toward the floating black slab of a PlayStation 3 (PS3).

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