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    Category: Articles: TV Advertising

    The Television Advertising Business

    HBO Does Bloody Good Marketing with Sexy VILF Tank

    0
    • by Christopher Laird Simmons
    • in ARTICLES Index · Articles: TV Advertising · COLUMN: Christopher Simmons · Headlines
    • — 20 May, 2010
    HBO Does Bloody Good Marketing with Sexy VILF Tank

    COLUMN: In perhaps one of the most clever sexy marketing ideas I’ve seen in awhile, HBO is promoting a True Blood tie-in, a women’s tank top, with the letters VILF[...]

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    Mixed Messages at Super Bowl XLIV

    3
    • by John Scott G
    • in ARTICLES Index · Articles: TV Advertising · COLUMN: John Scott G · Headlines
    • — 8 Feb, 2010
    Mixed Messages at Super Bowl XLIV

    COLUMN: There were more than two thousand seconds of commercial messages during the Super Bowl, each one costing around a hundred thousand bucks. And that’s just for the media buy;[...]

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    Communication Nation: Ads Unimpressive During the OSCAR Fiasco

    0
    • by John Scott G
    • in ARTICLES Index · Articles: TV Advertising · COLUMN: John Scott G
    • — 24 Feb, 2009
    Communication Nation: Ads Unimpressive During the OSCAR Fiasco

    COLUMN: Sure, the 81st Academy Awards show was a disaster, but millions watched anyway (train wrecks are darn entertaining) so the advertisers reached a big audience. Did the ad messages[...]

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    Communication Nation: Apple Wins Olympic Gold

    1
    • by John Scott G
    • in ARTICLES Index · Articles: Advertising Industry · Articles: The PR Business · Articles: TV Advertising · COLUMN: John Scott G
    • — 14 Aug, 2008
    Communication Nation: Apple Wins Olympic Gold

    COLUMN: Billions in bucks are being paid out to be official sponsors of the Beijing Olympic Games but there is already one big winner: Apple. Capitalism comes to communist China[...]

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    Communication Nation: Missing Janet

    1
    • by John Scott G
    • in ARTICLES Index · Articles: Advertising Industry · Articles: TV Advertising · COLUMN: John Scott G
    • — 13 Feb, 2008
    Communication Nation: Missing Janet

    COLUMN: With caustic comments about the addled advertising and mixed marketing messages in Super Bowl XXMVIILVXIVIVMVVVIII or whatever, Scott G also offers a Remembrance of Super Bowls Past.

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    Mad Men May Save the 30-second Commercial

    1
    • by John Scott G
    • in ARTICLES Index · Articles: Advertising Industry · Articles: TV Advertising · COLUMN: John Scott G
    • — 27 Jul, 2007
    Mad Men May Save the 30-second Commercial

    Scott G recording a commercial voiceoverCOLUMN: The one-hour drama, ‘Mad Men,’ part of AMC channel’s original programming, has many attributes and can be quite entertaining. Scott G says what’s truly intriguing about the series isn’t in the show but during the commercial breaks.

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    In Praise of the Product Demonstration

    0
    • by John Scott G
    • in ARTICLES Index · Articles: Advertising Industry · Articles: TV Advertising · COLUMN: John Scott G
    • — 8 Jul, 2007
    In Praise of the Product Demonstration

    Scott G of Advertising Industry NewswireCOLUMN: Dating back to the days of cave dwellers, the humble product demonstration can be one of the most persuasive sales techniques. Scott G examines this method of selling in the light of today’s new media realities.

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    Carl Doesn’t Know Jack or Dick

    4
    • by John Scott G
    • in ARTICLES Index · Articles: Advertising Industry · Articles: TV Advertising · COLUMN: John Scott G
    • — 29 May, 2007
    Carl Doesn’t Know Jack or Dick

    Scott G in the studioCOLUMN: Dick Sittig, the marketing genius behind the Jack-in-the-Box ad campaigns, has created a commercial concept so powerful that he now has rival Carl’s Jr. helping him spread the word. How? By being so funny and acerbic that Carl’s is trying to sue for relief.

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    Smart People in Advertising – Please Step Forward

    1
    • by John Scott G
    • in ARTICLES Index · Articles: Advertising Industry · Articles: TV Advertising · COLUMN: John Scott G
    • — 24 Mar, 2007
    Smart People in Advertising – Please Step Forward

    Scott G insisting he's in the music bizCOLUMN: Curiouser and curiouser, weaker and weaker, stupider and stupider. That describes much recent advertising from major brands. Clogging the airwaves with badvertising is nothing new, but it does seem as if idiocy is lately on the rise. Scott G lists a few of his least favorites from the past couple of weeks.

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    Your Brand Here: The TV Show

    0
    • by John Scott G
    • in ARTICLES Index · Articles: Advertising Industry · Articles: TV Advertising · COLUMN: John Scott G
    • — 11 Mar, 2007
    Your Brand Here: The TV Show

    G-Man on and off the wallCOLUMN: With the announcement that the Geico Insurance Cavemen are being written into a script for a television series pilot, the issue of branded content again rears its ugly head. Scott G speculates on some of the oddities surrounding this silly side of advertising.

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    Vista Spot an Ow not a Wow

    1
    • by John Scott G
    • in ARTICLES Index · Articles: Advertising Industry · Articles: TV Advertising · COLUMN: John Scott G · Headlines
    • — 11 Feb, 2007
    Vista Spot an Ow not a Wow

    G-Man at the MicCOLUMN: Microsoft once paid the Rolling Stones millions for the use of “Start Me Up” to inject some excitement into their campaign for a new operating system. Scott G tells why MS better buy the rights to a whole bunch of rock, electronic, county and hip hop songs because the launch of their Vista OS is currently dead in the water.

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    Who’s Behind the Wheel of the Chevy HHR?

    1
    • by Stephen Monaco
    • in ARTICLES Index · Articles: TV Advertising · COLUMN: Stephen Monaco · Headlines
    • — 8 Feb, 2007
    Who’s Behind the Wheel of the Chevy HHR?

    Stephen MonacoCOLUMN: Remember back in the day, (like, about six years ago), when there was a clear line of demarcation between content and advertising? Content was the programming that was periodically interrupted by commercials. Commercials were advertisements designed to sell products and services.

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    My Baby was Possessed by the PlayStation 3 – Next Gen Game Consoles Take Different Approaches to TV Commercials

    0
    • by Christopher Laird Simmons
    • in ARTICLES Index · Articles: TV Advertising · COLUMN: Christopher Simmons · Headlines
    • — 21 Nov, 2006
    My Baby was Possessed by the PlayStation 3 – Next Gen Game Consoles Take Different Approaches to TV Commercials

    COLUMN: After seeing one of Sony’s debut TV spots for their new PlayStation(r), I’m sure I was not the only one slightly freaked out by the toy baby who comes to life, starts to cry, then laugh maniacally before flashing demon red eyes… all while pawing the air toward the floating black slab of a PlayStation 3 (PS3).

    Read more
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