Category Archives: Books + eMedia

Books and eMedia – Print and electronic publishing related to the ad business

Music producer Loren Weisman

Musician and Indie Band Marketing Guru to Speak at 17th Annual Millennium Music Conference

CAMP HILL, Pa. /Advertising Industry Newswire/ — This week, at the 17th Annual Millennium Music Conference (MMC) in Camp Hill, Pa., recording industry veteran and noted music producer Loren Weisman will lead the discussion: “The State of The Record Deal in 2013: Myths vs. Reality.” Exploring what really works with up and coming bands, and solo music artists, beyond the hype.

Music producer Loren WeismanWeisman will discuss a great deal of the “behind the scenes” activity in modern A&R, and what is “really going on” as to what it really takes to thrive in today’s music business. Weisman will also discuss how regional locations such as Camp Hill, Pa. and other “hub” locations are more important to up-and-coming musicians over the larger cities.

Weisman will be available for free 10 minute coaching sessions in the main ballroom on Friday and Saturday.

As a veteran music consultant, music producer, and coach Weisman helps independent artists, musicians, bands, labels, and managers achieve sustainable success in the music business. He has contributed to over 700 albums as a producer and drummer. In addition to his work in music, Loren also maintains television production credits with three major networks and serves as a media consultant to many businesses in and out of the arts and entertainment fields.

Additionally, Weisman is the author of the new book, “The Artist’s Guide to Success in The Music Business: the Who, What, When, Where, Why, & How of the Steps that Musicians & Bands Have to Take to Succeed in Music, Second Edition” (ISBN: 978-1-60832-578-8; trade paperback; Greenleaf Book Group).

For more information about Loren Weisman, hiring him for a speaking engagement, his consulting services or his new book, “The Artist’s Guide to Success in the Music Business, 2nd Edition,” visit .

For more information about the Millennium Music Conference, visit, .

Loren Weisman book

Marketing Your Band – New Book: The Artist’s Guide to Success in the Music Business

SEATTLE, Wash. /Advertising Industry Newswire/ — “The Artist’s Guide to Success in the Music Business” (ISBN: 978-1-935359-33-3) was just released by author Loren Weisman. The book is a detailed analysis of the subjects that all musicians should understand and apply in order to pursue a successful and sustainable career in music. Full of ideas and practical advice, this book provides comprehensive details on how to optimize success and achieve sustainability and self-empowerment in today’s music business.

From production and performance to marketing and career-building, this book instructs artists on how to take the hard-earned lessons of a fellow musician and put them to work in their own careers. This book has already received favorable reviews from several industry veterans such as Scotty Moore, Jon “Bermuda” Schwartz, JC Conga and many more.

“It is going to be a harder road than you thought, and short-cutting, half-assing, and second-guessing will only hurt your career in the end. Step out, step up, and step forward. If you can’t take those three steps, you don’t belong in today’s music business,” says Loren Weisman.

Murl Allen Sanders states, “Loren Weisman’s book is, in a word, comprehensive. It is an impressive book chock full of practical advice for musicians interested in being successful in the music business. It covers every aspect of what emerging artists need to know.”

Additionally, 25% of the book sales revenue goes each month to a different charity organization for their continued dedication to independent musicians and music education. This month’s (April 16, 2010 to May 16, 2010) donation is going to The Youngstown Cultural Arts Center. Read more about Youngstown at .

Title – The Artist’s Guide to Success in the Music Business
Subtitle – The Best Moves for the Roughest Odds
Author – Loren Weisman
Type – Paper Back – 6″ x 9″
ISBN-10: 1-935359-33-9
ISBN-13: 978-1-935359-33-3
LCCN: 2010903762
Page Count – 423
Book Web Site – .

Book Marketing Campaign on Don Imus Radio Show Leads to Lawsuit

NEW YORK, N.Y. — FlatSigned Press, Inc. has sued Don Imus, Infinity Broadcasting, and CBS as a result of off-script and off-color remarks Imus made while reading ad copy to promote the book on his show. The “Imus in the Morning” show was selected to be the highlight in FlatSigned Press, Inc.’s marketing of the book, due to Imus’s noted ability to publicize books. Imus’ remarks left an indelible negative mark on the publishing company’s name, FlatSigned alleges.

Don Imus’ disrespectful and disparaging remarks about President Gerald R. Ford a month after his death carried a weight of historic proportions, according to FlatSigned Press, Inc.’s Chairman of the Board Tim Miller. “Because of Don Imus’ actions, much of the public never heard about the new information President Ford left the world regarding the assassination of President John F. Kennedy,” says Miller.

Miller’s company published President Ford’s last written words on the subject in a book titled “President John F. Kennedy: The Assassination Report of the Warren Commission.” Published in 2005, the collectible hand-signed, leather-bound, limited edition book featured a forward by President Ford, who was the last surviving member of the Warren Commission.

“This book was chosen by the president to be part of his legacy, a part of his life surviving beyond his death,” notes Miller. “Don Imus damaged that legacy by using his considerable influence over the book-buying public to cast a very negative and inaccurate light on the book.”

“The issue of highest concern to me is the fact that Imus’ remarks cheapened perceptions of Ford’s last work and insulted a much beloved American president in the process,” says Miller. “Until I worked with Ford and published this book, I’d never believed in a conspiracy, and to Ford’s dying day he would never admit to or claim that there was a conspiracy, yet his comments in the forward are laced with hints that warrant thoughtful consideration that there may be more information that the Warren Commission couldn’t discuss in 1963.”

What Imus did not tell his listeners that is included within Ford’s final book is a discussion of the lingering questions and conspiracy theories surrounding the Kennedy assassination and a wide range of topics about Ford’s own life, the issues he inherited as president, the two assassination attempts on him during his presidency, his internal struggles over his Presidential pardon of President Richard M. Nixon, his analysis of the current economic climate, and his views on modern politics, including the breakdown of communications within the Central Intelligence Agency leading up to and during the September 11th attacks.

About FlatSigned Press, Inc.
FlatSigned Press, Inc. is an internet, retail rare book and publishing company specializing in the procurement, sale and publishing of rare and collectible books, first-edition signed books, manuscripts, historical documents, art, and autographs. FlatSigned Press, Inc. was founded in 1998., went online in April 2000. The term FlatSigned was coined by author Stephen King to describe the most desirable type of collectible book: signed by the author directly on the title page without an inscription.

[tags]FlatSigned Press Inc, promote book on radio program, Imus in the Morning show, Don Imus lawsuit[/tags]

Career and Corporate Cool

New Book by Style and Marketing Maven Rachel C. Weingarten Reveals Corporate Cool

Nokia Celebrates Career and Corporate Cool(TM) – Global Leader in Mobile Technology Partners on Launch of New Book

NEW YORK, N.Y. — NOKIA the global leader in mobile technology is partnering with style and marketing maven Rachel C. Weingarten on the launch of her new book “CAREER AND CORPORATE COOL(TM): HOW TO LOOK, DRESS AND ACT THE PART – AT EVERY STAGE OF YOUR CAREER” (Wiley; ISBN 978-0-470-12034-7; $21.95; August 2007). To celebrate the launch, Nokia will sponsor a private book party at the Nokia Flagship Store in New York on Wednesday, August 8th.

Weingarten describes the relationship this way: “Nokia is known for ‘Connecting People’ and as the largest seller of cell phones in the world, they literally connect billions of people with myriad mobile devices that are technologically advanced, easy to use and even easier to integrate into the busy working woman’s lifestyle.”

Career and Corporate CoolWeingarten is equally adept at connecting people, having launched business and social networking ventures nationally and overseas. “I love connecting people and helping them create enduring and mutually beneficial business partnerships,” Weingarten says. “In a time when people rely on Facebook, LinkedIn or MySpace to create a faux network of friends or contacts, it’s comforting to have a business partner like NOKIA to rely on. The partnership is a perfect fit between the global leader in stylish mobile connections and a well connected marketing and style guru.”

In CAREER AND CORPORATE COOL(TM), Weingarten clarifies the new rules of business including everything from basic business etiquette and communication to networking, style and beauty advice and everything needed to help women (and men) in business to create and define their personal professional brand.

Keith Nowak, Media Relations Manager, for Nokia, has said about the book: “Reading Career and Corporate Cool is like getting sage advice from a wise and witty best friend. While it is a must-read for anyone just starting their career path, it is equally relevant for grizzled corporate veterans as well.”

Weingarten sums up the relationship best this way: “Both Nokia and I are all about making the right connections- and great business accessories. I can’t think of a better launch partner for my book.”

Elaine Pofeldt of Fortune Small Business sums the book up best: “Rachel Weingarten has a keen eye for the unwritten rules of today’s workplace – and a wicked sense of humor.”

Rachel Weingarten is President of GTK Marketing Group, LLC ( She’s transitioned with great style through careers as a cosmetics industry executive, weekly beauty columnist, and entrepreneur. She is a noted expert on style, marketing and trends, regularly quoted in The New York Times,, The Washington Post and many others. Weingarten is also the author of “Hello Gorgeous! Beauty Products in America ’40s-’60s,” a NYC Public Library pick for 2007

Visit for more information.

[tags]Rachel C Weingarten, Career and Corporate Cool, Wiley books, Nokia book party, GTK Marketing Group[/tags]

Web Business Success

New Book Teaches Marketers How to Avoid the Pitfalls of Poor Web Site Design and Development

SANDPOINT, Idaho — A new book from Logical Expressions, Inc. aims to demystify the often-confusing world of ecommerce. In “Web Business Success: The Entrepreneur’s Guide to Web Sites That Work” (ISBN: 978-0-9749245-0-2; LCCN-2006909228) authors James Byrd and Susan Daffron share practical tips and strategies to help business owners make good choices when they put a Web site online.

The authors have been creating Web sites professionally since 1997 and understand that dealing with Web site designers can be a challenge; many business owners have had bad experiences.

Web Business Success“Web Business Success” contains practical information on how to get a business online and save time and money in the process.

“Most business owners don’t know much about Web sites and the Internet; they need to focus on running their business,” Byrd said. “The Internet is filled with information, but wading through it takes time.”

In “Web Business Success,” the authors explain: how to decide when it is better to take the “do it yourself” approach and when it’s time to outsource; how to screen Web developers; how to plan a sales-generating Web site before spending money on design or development; the ins and outs of online payment; and how to market the site and keep visitors coming back.

Byrd and Daffron wrote “Web Business Success” after years of working with clients who had negative experiences with prior Web developers. After re-developing many sites, the authors realized that their clients had made these costly mistakes earlier simply because of lack of information.

“Web Business Success” explains the basics of how a Web site works in easy-to-understand terms. It teaches readers how to communicate and negotiate when dealing with Web developers and designers so they do not get talked into buying technology or services that they do not need, or will not do the job. It also includes a complete index and a glossary of terms.

“Web Business Success” is $29.95 and is available on or directly from the publisher at; the site features Web-business tips and a free downloadable case study.

For information about other products, visit:

[tags]web business success, Logical Expressions[/tags]

Over 100 College e-Textbooks Open for Advertising This Fall

BLOOMINGTON, Minn.– Looking to provide unique ways for youth marketers to reach college students, Campus Media Group has expanded its offerings to include advertising in downloadable textbooks. CMG, which develops and executes media and marketing strategies on college campuses, has partnered with St. Paul, MN-based Freeload Press Inc., which publishes e-textbooks.

Campus Marketing GroupThe relationship will enlist CMG to sell targeted ads on a national or regional basis in e-textbooks covering a variety of subject matters such as business and finance, math and psychology. About 100 titles are slated for download this fall on an estimated 150 campuses, potentially reaching 250,000 students.

“More than 16 million students will head off to college this fall, and none of them are looking forward to buying textbooks,” says Jason Bakker, Director of Marketing for CMG. “Most college students get their first real lesson in economics after leaving the checkout line at the campus bookstore,” he adds.

However, a very economical alternative exists for college students: free textbooks in exchange for seeing some ads while you study. The e-textbooks are viewable as a PDF and will also be supported by a free open-source e-book reader called dotReader.

Brands like FedEx Kinko’s and Culver’s Restaurants have participated, and others are expected to sign on to support their back-to-school efforts this fall. Advertising programs can be customized and targeted, allowing for simple text-based ads, display ads, clickable ads linking to web sites and other rich media.

About Campus Media Group
Bloomington, MN based Campus Media Group, Inc., is a leading national youth media and marketing company that helps today’s top brands and agencies reach high school and college students. For more information on the company and the marketing channels they offer, visit , or contact Jason Bakker, Director of Marketing, at 952-854-3100 ext. 24 or e-mail

About Freeload Press, Inc.
St. Paul-based Freeload Press, Inc., publishes e-textbooks using advertising and corporate sponsorship to reduce costs. The company publishes its own college textbooks and distributes both Freeload Press publications and other publishers’ textbooks. The publications are available for free as e- textbook downloads at .

Readers include students at four-year and two-year colleges throughout the U.S. and Canada. For more information, visit , or contact Howard Quinlan, COO, at 651-204-7218.

NEWS SOURCE: Campus Media Group, Inc.

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New Book Shows the Beauty of the Advertising Industry

NEW YORK, NY – May 17 /Advertising Industry Newswire/ — Noted beauty expert, marketing guru, and author Rachel Weingarten’s new book: “Hello Gorgeous! Beauty Products in America, ’40s-’60s” (ISBN: 1933112182, Collectors Press, 5/06) is a chic social commentary on beauty advertising, and combines her marketing and beauty industry background. The book explores the beauty culture past and present, women’s evolving spending power in America while highlighting the exhortations and beauty products geared to women in the mid last century and into our own times.

Hello GorgeousWeingarten and the National Women’s Health Resource Center (NWHRC) will be partnering on a new initiative to encourage young women to take as much interest in their health and self esteem as they do in their appearance. A kick off cocktail party and book signing event scheduled for May 20, 2006, will be held at cult 14th & U Street corridor’s fashion and lifestyle boutique Muleh. The event takes place during the annual Book Expo America (BEA) conference, which takes place in Washington, D.C.

Weingarten believes that NWHRC is a perfect fit as a charity partner for the book. “As modern women we’re finally starting to realize that beauty is more than just about how we look, it’s about how we feel and it starts from within. While Hollywood and the cult of celebrity would have us believe that it’s all about the exteriors, NWHRC is committed to improving women’s lives through health education- making their brains as sexy as their bodies. I can’t think of a more gorgeous message.”

Elizabeth Battaglino Cahill, Executive Director of NWHRC adds: “We’re thrilled to partner with Rachel on this great book, message and launch. We’ve worked with Rachel for years, and we’re collectively committed to trying to improve self image in young women, and educate them to the issues that concern them most.”

While the partnership message is serious, the Muleh event is about fun. The fashionable evening at Muleh will include shopping (a percentage of all sales made will benefit NWHRC) cocktails, chocolates provided by Godiva, and a grand prize by Caron Paris. The burgeoning Washington scene is a perfect spot for the partnership cocktail party to take place. Muleh owner Christopher Reiter says: “We see women in the Washington area taking a greater interest in fashion today. The timing of Hello Gorgeous! is perfect – glamour is back.”

About Hello Gorgeous!
Hello Gorgeous! contains over 300 original advertising images, 100 bits of trivia, and witty commentary throughout. The book also includes commentary by industry experts including Joy Behar co-host of “The View”, cosmetic entrepreneurs Bobbi Brown, Jean and Jane Ford, and Dr. Nicholas Perricone, Musician Ben Lee, professional athlete Rebecca Lobo and numerous advertising, marketing and magazine insiders. Hello Gorgeous! has received enthusiastic advance praise including from Bust Magazine: ” Take a look at this sweet mid-century beauty book…[which] reclaims the beauty boom as a girls’ club, paying homage to beauty moguls Estee Lauder, Helena Rubinstein and Elizabeth Arden,” as well as being one of Publishers Weekly’s featured picks for Spring ’06. The book is published in a softcover edition that retails for $14.95. It will be available in late May 2006 online or from major bookstores and retailers, or from the Hello Gorgeous! store at

About Rachel Weingarten
Weingarten began her career as a makeup artist and is the president of GTK Marketing Group, the Washington Post has called her a “Hotshot NYC beauty consultant”. She is known for her commitment to charity, and has been called “one of the new faces of philanthropy” by Crain’s New York Business Magazine, for her ability to combine business with giving back, and for raising awareness of social causes. She is frequently quoted in national publications including ABC News, The New York Times, The Washington Post, MSNBC, Marie Claire and Glamour magazine. In her work as a journalist she has written for Fortune, Fortune Small Business, Newsday, USA Weekend, The Scotsman, Men’s Health, The New York Sun and many others.

The not-for-profit National Women’s Health Resource Center is the leading independent health information source for women. NWHRC develops and distributes up-to-date and objective women’s health information based on the latest advances in medical research and practice.

About Muleh
Muleh boutique reflects the harmonious subtleties of Asian modern interiors and a selection of women’s fashion designed in New York, Los Angeles, Paris and Milan.

For more information or to schedule and interview with Rachel Weingarten, Please contact Jill Evans at 646.318.1857 or by email at

* Hello Gorgeous! website –
* Rachel Weingarten –
* National Women’s Health Resource Center –
* Muleh –

News Source: Rachel Weingarten and NWHRC
Send2Press® is the originating wire service for this story.

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New Book: Million Dollar Press Releases

ROCKFORD, IL – May 15 (SEND2PRESS NEWSWIRE) — PR veteran Robert Smith started in the world of publicity almost 8 years ago. After owning a child support company he started his own agency Robert Smith & Associates PR in 1998. His clients have been featured on Oprah, CNN, USA Today, People Magazine, National Enquirer, and others. Smith today announced his much anticipated book “Million Dollar Press Releases: Guide to Boosting Profits Using Free Publicity” ($17.00 Aardvark Publishing) is available.

Million Dollar Press ReleasesAs the head of one of the fastest rising PR superstars Smith has worked with, International Entrepreneurs Association, author Hilda Erfe, and Nightingale Conant.

Million Dollar Press Releases: Guide to Boosting Profits Using Free Publicity is for the individual or organization looking for wise advice and experienced-based counsel on how to promote anything without spending a lot even if you’re broke.

The book shows readers:
* secrets of handling bad publicity
* 101 reasons to get publicity
* an amazing strategy for being a guest on TV
* how to avoid the deadliest press release mistakes
* proven method for using letters to the editor to get new clients

“PR has changed over the years,” says Smith, “The Internet and other type of news media has changed and the public wants their news bigger, better, and faster.”

Others who contributed to this book include Jay Levinson, Raleigh Pinskey, Alan Caruba, and Joe Vitale..

For more information visit

News Source: Robert Smith
Send2Press® is the originating wire service for this story.

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