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NEWS: Direct Marketing

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Jonas Music Services has announced its first ‘Worst Press Kit Contest’

By ⋅ January 31, 2012 ⋅ Post a comment

NEW YORK, N.Y. /Advertising Industry Newswire/ — Jonas Music Services this week announced its first ‘Worst Press Kit Contest’ for 2012, with one selected winner receiving a custom designed press kit package worth $700. To improve on musician marketing gone bad, the winner will be awarded a custom designed, tri-fold kit printed on glossy cardstock and coordinating CD face to accompany the kit (CD duplication not included).

New direct marketing white paper: The Four R’s of Green Direct Mail

By ⋅ October 13, 2011 ⋅ Post a comment

WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation announced this week the release of its latest direct marketing white paper: “The Four R’s of Green Direct Mail.” It details how to reduce, reuse, recycle and respond. “Green direct mail continues to be an important topic,” says Ryan Cote, director of marketing for Ballantine.

Ballantine’s Intelligent Mail Barcode 101 Helps Direct Marketers Prepare for USPS IMB

By ⋅ April 15, 2011 ⋅ Post a comment

WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation has announced the launch of a new white paper – “Intelligent Mail Barcode 101.” It discusses the benefits, requirements and how it works. What is the IMB? It’s a barcode system devised by the USPS to sort and track pieces of mail. This new barcode provides [...]

Ballantine Corp announces new iDirect Service – Integrated Direct Marketing Services to Boost ROI

By ⋅ March 10, 2011 ⋅ Post a comment

WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation’s new iDirect service helps companies to connect with their customers on and off line. When these individual marketing tools are combined, they work together to maximize a campaign’s ROI. iDirect is an integrated direct marketing program that combines direct mail, e-mail marketing, personalized URLs and the [...]

Market Research: Direct Marketing Trends for 2011 – Marketing with a Technological Upgrade

By ⋅ December 17, 2010 ⋅ Post a comment

WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation remains on the cutting-edge of direct marketing trends. Its latest addition to its growing collection of direct marketing reports is, “Direct Marketing Trends for 2011 – Marketing with a Technological Upgrade.” Many trends forecasted by Ballantine in 2010 were realized. They included social media and integration [...]

Tech-Savvy Imprinted Promotional Product Line Expanded at The Ballantine Corp

By ⋅ November 3, 2010 ⋅ Post a comment

WAYNE, N.J. /Advertising Industry Newswire/ — Ballantine Corporation, a leading, full-service direct marketing production firm, announced this week that they have added a new client service to its roster – imprinted promotional products. “We were getting an increased number of requests for promotional products, so we started taking on projects and it’s been a great [...]

Direct Marketing Firm Integrative Logic Makes Inc. 5000 List for Third Consecutive Year

By ⋅ September 22, 2010 ⋅ Post a comment

ATLANTA, Ga. /Advertising Industry Newswire/ — Inc. magazine has ranked Integrative Logic #1,967 on its fourth annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy-America’s independent-minded entrepreneurs. Music Web site Pandora, convenience store chain 7-Eleven, Brooklyn Brewery, [...]

Delia Cyra joins Integrative Logic as Dir. Media Strategy

By ⋅ August 19, 2010 ⋅ Post a comment

ATLANTA, Ga. /Advertising Industry Newswire/ — Integrative Logic, a leading full-service, integrated database marketing provider, announced the addition of Delia Cyra as the company’s Director of Media Strategy. “I am extremely pleased to announce that Delia Cyra joined the Integrative Logic team on July 15 as Director of Media Strategy,” said John Gardner, president and [...]

Lane Andrews Joins Integrated Database Marketing Provider, Integrative Logic

By ⋅ August 6, 2010 ⋅ Post a comment

ATLANTA, Ga. /Advertising Industry Newswire/ — Integrative Logic, a leading full-service, integrated database marketing provider, announces the addition of Lane Andrews as Creative Director. “We are excited to have Lane join the Integrative Logic family. He brings a range of agency and client-side experience in design, video, interactive and print to our company,” said John [...]

Ballantine Corp. to Exhibit at Upcoming DM Days and PIMA Meeting

By ⋅ June 9, 2010 ⋅ Post a comment

WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation has announced that they will be exhibiting at upcoming trade shows including Digital Marketing Days, the Bridge Conference, and the PIMA MidYear Meeting. Ballantine is a direct marketing production company with services including direct mail, copy and design, email marketing and personalized URLs. Ballantine will be [...]

Choosing Right Vendor for Direct Mail Campaigns: Ballantine Provides Tips in New Free White Paper

By ⋅ May 6, 2010 ⋅ Post a comment

WAYNE, N.J. /Advertising Industry Newswire/ — Direct mail continues to be one of the most effective ways to reach a targeted audience. In addition, choosing the right vendor can make or break a direct mail campaign. So, the Ballantine Corporation announced that they are offering their expertise in a newly-released white paper that focuses on [...]

Direct Marketing Trends White Paper for 2010 released by The Ballantine Corporation

By ⋅ January 28, 2010 ⋅ Post a comment

WAYNE, N.J. /Advertising Industry Newswire/ — Direct marketing continues to be an effective method of reaching potential customers. And, as outside factors such as technology and the economy change, so do direct marketing trends. That’s why the Ballantine Corporation has assembled a direct marketing white paper that reveals what’s likely in 2010. This report is [...]

Ballantine Corporation Announces New Direct Marketing Campaigns and Clients

By ⋅ September 25, 2009 ⋅ Post a comment

WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation, a family-owned direct marketing company, this week announced that Incisive Media, Trinity Solar, Subco and EF Education have chosen Ballantine for production services for a variety of direct marketing projects and campaigns. “We are honored that these companies have chosen us for these important services for [...]

Free Direct Marketing White Paper Released by Ballantine Corporation

By ⋅ August 28, 2009 ⋅ Post a comment

WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation, a family-owned direct mail company, announces the release of a free direct marketing tip sheet, also known as a white paper, that provides clear and insightful direct marketing how-to information that will positively influence any business’s bottom line. The 50 tips offered in this direct marketing [...]

CustomXM Marketing Adds Kodak Dimensional Printing for POD and Direct Marketing Materials

By ⋅ July 8, 2009 ⋅ Post a comment

LITTLE ROCK, Ark. — CustomXM, a central Arkansas marketing services provider, recently added the Kodak Dimensional Printing capability to its Nexpress 3000 Digital Production Color Press. CustomXM is currently the only provider of these services in the state of Arkansas. Dimensional printing gives specified text and images a raised or 3D effect that can help [...]

Allegro Communications Starts Fresh Conversations with Clients and Prospects

By ⋅ April 29, 2009 ⋅ Post a comment

CHICAGO, Ill. — Allegro Communications, Inc., a direct marketing firm and developer of FreshDM, recently announced the launch of its new dynamic, content-rich agency website. The new website focuses on maximizing the use of social media to create ongoing relationships and provide interesting, up-to-date content. Allegro’s site is designed to start a conversation with current [...]

LTC Insurance Exec Jonas Roeser Joins Judging Panel for 2009 International DMA ECHO Awards

By ⋅ April 23, 2009 ⋅ Post a comment

KIRKLAND, Wash. — Jonas Roeser, Senior Vice President of Marketing and Operations of LTC Financial Partners, LLC (LTCFP), has been chosen to be a judge in round 1 of the 2009 International DMA ECHO Awards. The judging will take place May 19th-21st in New York City at the Direct Marketing Association headquarters. ECHO judges, who [...]

Ballantine Offers Free Proofreading Service for Direct Marketing Client Projects

By ⋅ February 6, 2009 ⋅ Post a comment

WAYNE, N.J. — In today’s current economic climate of cut backs and layoffs, it’s refreshing to learn about a company that is actually adding a new service and for free! The Ballantine Corporation, a full-service direct mail company, announces that they are now offering all clients free proofreading before their projects go to press. “Offering [...]

Allegro Sponsors Chicago Salesforce User Group Meeting for Direct Marketing Education

By ⋅ February 6, 2009 ⋅ Post a comment

CHICAGO, Ill. — Allegro Communications, Inc., direct marketing creative agency and developer of FreshDM (freshdm.com), sponsored the Chicago Salesforce.com User Group meeting in December. Allegro educated the group about mail on-demand and print fulfillment techniques. In addition, Allegro provided a live demonstration of FreshDM – a certified application on the Salesforce.com AppExchange. During the presentation, [...]

Popular Direct Mail On-Demand System Gets a Facelift Targeted to Financial Services Firms

By ⋅ October 23, 2008 ⋅ Post a comment

CHICAGO, Ill. — Allegro Communications, Inc., a direct marketing creative agency and developer of FreshDM, recently announced that FreshDM has a totally new look, tailored for financial services clients like CIT and Genworth Financial. The newly launched design can be viewed on the FreshDM site at freshdm.com. FreshDM enables a company’s marketing managers and sales [...]

Allegro Communications Gets Traction with Direct Marketing Blog

By ⋅ September 2, 2008 ⋅ Post a comment

CHICAGO, Ill. — Allegro Communications, Inc., a direct marketing firm and developer of FreshDM, recently announced the launch of an information-rich blog called Allegro Marketing Discussions. Allegro’s blog is designed to help direct marketing and media professionals find expert answers to today’s important marketing questions. The blog covers traditional topics, such as when to use [...]

True One-to-One Direct Marketing: Salesforce.com Usage Increases with FreshDM

By ⋅ June 18, 2008 ⋅ Post a comment

CHICAGO, Ill. — Allegro Communications, Inc., direct marketing firm and developer of FreshDM, recently announced that FreshDM is now available for Salesforce.com(R). Putting FreshDM in the hands of a company’s sales team helps increase a company’s user adoption of Salesforce and helps salespeople close more sales. FreshDM is an online application that allows users, such [...]

Market Research: Ballantine Corporation Releases 2008 Direct Mail Control Report

By ⋅ June 18, 2008 ⋅ Post a comment

WAYNE, N.J. — The Ballantine Corporation, a full service direct mail production company, announces the release of their 2008 direct mail control report that analyzes what’s working and what’s not for direct mail formats. In January of this year, Ballantine (www.ballantine.com) surveyed their clients and marketing contacts and compiled a list of direct mail formats [...]

Direct Mail Format Report 2008 Released by Ballantine Corporation

By ⋅ January 31, 2008 ⋅ Post a comment

WAYNE, N.J. — The Ballantine Corporation, a full-service direct mail production company, announces the release of their 2008 Direct Mail Format Report. With the recent postage increase, deciding on effective direct mail formats is financially important to a company’s well being. That’s why the Ballantine Corporation surveyed their marketing contacts and clients and asked them what direct mail formats they plan to test in 2008 and why.

New Printing and Mailing Blog Provides Direct Mail Tips and Info

By ⋅ January 8, 2008 ⋅ Post a comment

WAYNE, N.J. — The Ballantine Corporation, a full-service direct mail production company, announces the launch of a new printing and mailing blog that contains a variety of direct mail information, tips, news, case studies, and more. The printing and mailing blog, launched in the summer of 2007, has grown in size and content.

Ballantine Releases Holiday 2007 Direct Marketing Industry Report

By ⋅ November 13, 2007 ⋅ Post a comment

WAYNE, N.J. — The Ballantine Corporation, a full-service direct mail production company, has polled marketing contacts to determine how their direct mail holiday campaigns are going. While still underway, many companies are able to report preliminary findings to gauge their overall success.

Print Marketing Services Company, Solar Communications, Expands Capabilities

By ⋅ August 29, 2007 ⋅ Post a comment

Solar CommunicationsNAPERVILLE, Ill. — Solar Communications, a full-service print and production provider, has completed its capabilities expansion begun in 2006, with more than $10 million in capital investments over the past few months. These latest acquisitions further support the company’s refined focus as a complete marketing services partner.

Ballantine Corp Launches Successful Personal URL Campaign for The Blood-Horse Magazine

By ⋅ August 14, 2007 ⋅ Post a comment

WAYNE, N.J. — The Ballantine Corporation, a full-service direct mail production company based in New Jersey, is excited to announce a new client service – personal URLs; clients have reported success. A recent success story involves The Blood-Horse magazine, a publication devoted to international thoroughbred racing and breeding.

Alterian Positioned in Enterprise Marketing Management (EMM) Magic Quadrant

By ⋅ June 29, 2007 ⋅ Post a comment

AlterianCHICAGO, Ill. — Alterian, the leading global enterprise marketing platform provider, announced today it has been positioned in Gartner’s Magic Quadrant for Enterprise Marketing Management, (EMM) 2Q07 report. This announcement occurs on the heels of Alterian’s inclusion in the Magic Quadrant for Multichannel Campaign Management, 1Q07 and Magic Quadrant for Marketing Resource Management, 1Q07.

Marketing and Muffins: Ballantine and DME Partner to Present Free One-to-One Marketing Seminar in N.Y.

By ⋅ April 25, 2007 ⋅ Post a comment

BallantineNEW YORK, N.Y. — In cooperation with Xerox and XMPie, on May 22, direct marketing experts, Ballantine and DME, are hosting a free one-to-one marketing thought leadership breakfast in New York City at the New York Merchandising Mart Building – 41 Madison Avenue – from 8:30 to 11:30. Getting marketing messages noticed and generating responses will be the main focus of the free seminar.

Free Direct Mail Marketing Course Launched by The Ballantine Corporation

By ⋅ March 7, 2007 ⋅ Post a comment

WAYNE, N.J. — The Ballantine Corporation today announced the release of a free, email marketing course that provides people with direct mail marketing tips that can be applied to their direct mail campaigns. The company, which has been in business for over 40 years, wanted to give something back to the business community; they decided to gather together their resources and knowledge to create this free email course.

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