Category Archives: Direct Marketing

Direct Marketing News – including Direct Mail and One to One Marketing

AIN0512-usgeocod

Political Orgs Can Now See How Redistricting Has Changed 2012 Election Congressional Districts with USgeocoder

SAN JOSE, Calif. /Advertising Industry Newswire/ — GIS software and technology company, Online Image, recently announced the Geocoded Address Batch Processing Service for New Congressional District Matching. Specifically of interest to political organizations, campaign coordinators, and marketing efforts, this service is the first to match addresses to newly redrawn districts, enabling organizations to update their member address files and direct their members to support the candidates they endorse for the 2012 elections.

The new district address batch matching is processed by USgeocoder, the flagship product of Online Image. USgeocoder determines the location of each address, identifies its census block, produces congressional district information, and returns the address file to the organization with district information appended. Using proprietary algorithms, USgeocoder achieves greater than 99.8 percent accuracy for new congressional district matching.

According to Mitchell Pearce, CEO of Online Image: “If an organization wants its members to support a particular candidate, it must first know which members are in that candidate’s district. Due to recent state redistricting, more than 80 percent of the nation’s congressional districts have changed. Many voters are no longer in the same districts they were before. Our batch address process makes this discovery painless for organizations.”

Online Image updates its data files as the U.S. Postal Service updates its address files and the states complete redistricting source data. As of today, based on source files currently available, USgeocoder batch processes addresses in 48 states and territories for new congressional district matching.

To learn more about address to congressional district matching, visit: http://usgeocoder.com/offer_data_processing .

About Online Image:
Based in San Jose, California, Online Image specializes in GIS data processing and mapping, advocacy management, custom web programming, and business management. USgeocoder, a wholly-owned subsidiary of Online Image, provides best-in-class affordable geocoding solutions for political districts, mailing delivery, census geographies, demographics, statistics, address attribute appending, and mapping needs. It is a Geographic Information System (GIS) application designed to serve and assist political campaigns, lobbying and advocacy, government, sales tax compliance, and marketing organizations.

Jonas Music

Jonas Music Services has announced its first ‘Worst Press Kit Contest’

NEW YORK, N.Y. /Advertising Industry Newswire/ — Jonas Music Services this week announced its first “Worst Press Kit Contest” for 2012, with one selected winner receiving a custom designed press kit package worth $700. To improve on musician marketing gone bad, the winner will be awarded a custom designed, tri-fold kit printed on glossy cardstock and coordinating CD face to accompany the kit (CD duplication not included). One round of unlimited revisions and 100 full color kits are included.

Musicians and bands interested in entering the competition should mail their most disastrous printed press kit to Jonas Music Services by February 29, 2012 along with the complete online application form available at: http://jonasmusicservices.com/worstkit.php .

Jonas Music Services’ Executive Director, Dr. Ann Lathan Kerzner, explains, “Press Kits are so essential in the marketing success of musicians and bands, but they are often poorly understood by the groups creating them. This competition is a fun way to draw attention to the making of a successful print press kit.”

Jonas Music Services LLC is an entertainment and arts marketing agency located in NewYork. Founded in 2004, the company serves musicians, entertainers, bands, agents, publicists and entertainment companies world-wide. Marketing and promotion services include websites, electronic press kits, social media solutions, print work, advertising, email promotion, CD design and much more.

More information about Jonas Music Services is available at http://www.JonasMusicServices.com or at 1-800-897-1774.

Four R's of Green Direct Mail

New direct marketing white paper: The Four R’s of Green Direct Mail

WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation announced this week the release of its latest direct marketing white paper: “The Four R’s of Green Direct Mail.” It details how to reduce, reuse, recycle and respond. “Green direct mail continues to be an important topic,” says Ryan Cote, director of marketing for Ballantine.

Cote adds, “We hope that this white paper will provide businesses with useful and practical tips to help make its direct mail greener.”

Additionally, green direct mail not only demonstrates a business’s commitment to the environment, it can also help to save money in certain cases.

“The Four R’s of Green Direct Mail” provides specific tactics that can be easily employed. For example, reducing materials used is one of the easiest ways to get started and includes actions such as linking to online content; using press-efficient formats; fine-tuning targeted mailing lists; and more.

And, while many marketing departments have some type of recycling program in place there are ways that businesses can also encourage their customers to recycle and make the process even that more effective.

Another “R” – reusing – may prove to be the most difficult to implement, but it may also have the greatest number of options to choose from. Finally, a business should “respond.”

“There’s nothing wrong with a company tooting its own horn,” says Cote. “If it is making efforts to become ‘greener,’ there are several ways that it can communicate this to its customer base. Everyone will benefit.”

About The Ballantine Corporation:
Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering direct marketing services to companies nationwide.

View the white paper here: http://www.ballantine.com/2011/10/10/green-direct-mail/ .

Intelligent Mail Barcodes

Ballantine’s Intelligent Mail Barcode 101 Helps Direct Marketers Prepare for USPS IMB

WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation has announced the launch of a new white paper – “Intelligent Mail Barcode 101.” It discusses the benefits, requirements and how it works. What is the IMB? It’s a barcode system devised by the USPS to sort and track pieces of mail. This new barcode provides many more benefits than the previous one.

“Our IMB white paper provides readers with detailed insight into how this new barcode system works,” says Ryan Cote, director of marketing for the Ballantine Corporation. “It shares specific mailer dimensions; shows people how to create and use an IMB; and explains the difference between basic and full service.”

Until recently, the United States Postal Service (USPS) had planned to make the Intelligent Mail Barcode (IMB) a requirement by May 2011. Despite the fact that this date has now been pushed further out, it’s still important to prepare for the changes now.

The IMB offers improved delivery, better mail tracking and greater accountability. Two of the most important new features are: each piece of mail is now uniquely identified and tracked; and free address correction services are available. This latter feature also improves delivery and reduces cost.

A video that provides step-by-step instructions on how to read the IMB can be viewed here: http://www.ballantine.com/2009/07/01/read-decode-intelligent-mail-barcode/ .

About The Ballantine Corporation: Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering direct marketing production services to companies, nationwide. For more information, visit: www.Ballantine.com .

Ballantine Integrated Direct Marketing

Ballantine Corp announces new iDirect Service – Integrated Direct Marketing Services to Boost ROI

WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation’s new iDirect service helps companies to connect with their customers on and off line. When these individual marketing tools are combined, they work together to maximize a campaign’s ROI. iDirect is an integrated direct marketing program that combines direct mail, e-mail marketing, personalized URLs and the Intelligent Mail Barcode.

“Our new technology works fast and provides measurable results,” says Ryan Cote, director of marketing for The Ballantine Corporation. “This integrated direct marketing program can be used by almost any type of business, but is ideal for those already using direct mail and e-mail.”

So, how does iDirect work? First, Ballantine sends out a direct mail piece to a company’s house file with a personalized URL (PURL). The direct mail piece is tracked using the Intelligent Mail Barcode (IMB) and, when it is reported as delivered, an e-mail is triggered to the same house file to reinforce the marketing message.

For instance, a cruise line wants to announce a special spring package to previous passengers. Rather than choosing between sending out a direct mail piece or sending out an e-mail blast, the cruise line can do both in one campaign with the enhancement of a personalized URL.

PURLs are included in the direct mail piece and e-mail to drive the customer to a personalized web page. It can even process credit card orders if needed. These PURLs are customized to gather responses and full reporting is provided for the PURL, the e-mail and the delivery of the direct mail piece. An appropriate follow-up strategy can then be developed.

Ballantine can also handle all aspects of copy and design making the iDirect program a turnkey service.

About The Ballantine Corporation:
Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering direct marketing production services to companies, nationwide.

For more information, visit: www.Ballantine.com .

Direct Marketing 2011

Market Research: Direct Marketing Trends for 2011 – Marketing with a Technological Upgrade

WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation remains on the cutting-edge of direct marketing trends. Its latest addition to its growing collection of direct marketing reports is, “Direct Marketing Trends for 2011 – Marketing with a Technological Upgrade.” Many trends forecasted by Ballantine in 2010 were realized. They included social media and integration of multiple mediums. In 2011, Ballantine predicts that these trends will continue to grow and to evolve, while new ones are born and the classics continue to hold steady.

For example, Ballantine predicts that in 2011, marketers will see advancement in Smartphone strategies; multi-touch marketing will remain an effective strategy; social media integration will continue to explode; and more.

Even the classics are getting a new twist. By May 2011, the Intelligent Mail Barcode (IMB) will be required by the USPS. This will provide marketers with mail-tracking capabilities making timely follow up easier.

“Other improved direct marketing trends will include data enhancement and a shift in mailer designs,” says Ryan Cote, director of marketing for the Ballantine Corporation. “For instance, many of our clients are now choosing the ‘slim-jim’ magalog. It provides a large amount of creative real estate and still mails at letter rate.”

The bottom line is this: Marketers will of course continue to market in 2011, but in many cases, with a technological and/or efficiency upgrade.

To directly download a PDF copy, click here: http://www.ballantine.com/dmtrends2011.pdf .

About The Ballantine Corporation:
Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering turnkey direct marketing services to companies, nationwide. Their Ballantine iDirect program combines direct mail, e-mail and personalized URLs with a twist to boost response. For more information about Ballantine, visit: www.Ballantine.com .

The Ballantine Corporation

Tech-Savvy Imprinted Promotional Product Line Expanded at The Ballantine Corp

WAYNE, N.J. /Advertising Industry Newswire/ — Ballantine Corporation, a leading, full-service direct marketing production firm, announced this week that they have added a new client service to its roster – imprinted promotional products. “We were getting an increased number of requests for promotional products, so we started taking on projects and it’s been a great success,” says Ryan Cote, director of marketing for Ballantine Corporation.

While some of their most popular imprinted promotional products include: pens, bags, caps and shirts, many clients today are asking for more tech-savvy items such as USB drives and iPhone skins. The sky’s the limit as Ballantine has access to more than 3,000 product ideas.

No job is too big or small. For example, one client requested 250 imprinted bags and another – 50,000 personalized iPhone skins. Both projects were met with top-notch, experienced customer service and delivered on time.

“Many of these items are used either as part of a direct mail campaign, for tradeshow giveaways or as corporate gifts,” adds Cote. “Promotional products are the perfect way to keep your name out there or to enhance an integrated direct marketing program.”

About Ballantine Corporation:
Founded in 1966, Ballantine Corporation continues to evolve and to meet current client demands in today’s rapidly changing marketing environment. From creative to printing, mailing and digital marketing services, Ballantine truly is a full-service direct marketing production company.

For more information about The Ballantine Corporation, visit: www.Ballantine.com .

Integrative Logic

Direct Marketing Firm Integrative Logic Makes Inc. 5000 List for Third Consecutive Year

ATLANTA, Ga. /Advertising Industry Newswire/ — Inc. magazine has ranked Integrative Logic #1,967 on its fourth annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy-America’s independent-minded entrepreneurs. Music Web site Pandora, convenience store chain 7-Eleven, Brooklyn Brewery, and Radio Flyer, maker of the iconic children’s red wagon, are among the prominent brands featured on this year’s list.

“A primary driver of Integrative Logic’s growth has been our ability to establish leadership in the marketing industry by being an innovator in data-driven marketing,” said John Gardner, president and CEO of Integrative Logic. “In spite of a very challenging economy, our clients continue to choose to invest in the unique service, relationships and expertise that our team provides.”

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found on www.inc.com/5000 .

About Integrative Logic:

Integrative Logic is a direct-to-consumer marketing company serving clients in the United States, Canada, Europe, Mexico and the Caribbean. Recognized as the top small business in Gwinnett County and ranked by Inc. magazine as one of the fastest growing private companies in America, Integrative Logic is a leader in delivering highly effective, trackable, digital marketing solutions for companies across a range of verticals.

Clients include Galderma Laboratories, Marriott(R) and Renaissance(R) Caribbean & Mexico Resorts, Alabama Policy Institute, Kohl’s, Stein Mart, Charming Shoppes and BioLab. For more information visit www.integrativelogic.com .

Integrative Logic

Delia Cyra joins Integrative Logic as Dir. Media Strategy

ATLANTA, Ga. /Advertising Industry Newswire/ — Integrative Logic, a leading full-service, integrated database marketing provider, announced the addition of Delia Cyra as the company’s Director of Media Strategy. “I am extremely pleased to announce that Delia Cyra joined the Integrative Logic team on July 15 as Director of Media Strategy,” said John Gardner, president and CEO of Integrative Logic. “She has a passion for the online media world and a passion for client service.”

Cyra’s extensive background includes 25 years of experience in online media planning, buying and management. In her new role at Integrative Logic, she will be collaborating with agency strategy teams, media planners and business analysts to infuse creative development with innovative and forward thinking.

Prior to joining Integrative Logic, Cyra worked as director of media strategy at Enversa, manager of strategic partnerships and programs at Samsung Telecommunications of America, and media director at Zunch Communications, Inc.

“I am thrilled to be joining the team and look forward to utilizing my experience to deliver strong strategic media programs to our client roster,” says Cyra. “Working with account teams and aligning the CRM component to media programs while maximizing budgets efficiencies and will help increase ROI for our clients.”

About Integrative Logic:

Integrative Logic is a direct-to-consumer marketing company serving clients in the United States, Canada, Europe, Mexico and the Caribbean. Recognized as the top small business in Gwinnett County and ranked by Inc. magazine as one of the top 1200 fastest growing private companies in America, Integrative Logic is a leader in delivering highly effective, trackable, digital marketing solutions for companies across a range of verticals. Clients include Galderma Laboratories, Marriott(R) and Renaissance(R) Caribbean and Mexico Resorts and Alabama Policy Institute. For more information visit www.integrativelogic.com .

Integrative Logic

Lane Andrews Joins Integrated Database Marketing Provider, Integrative Logic

ATLANTA, Ga. /Advertising Industry Newswire/ — Integrative Logic, a leading full-service, integrated database marketing provider, announces the addition of Lane Andrews as Creative Director. “We are excited to have Lane join the Integrative Logic family. He brings a range of agency and client-side experience in design, video, interactive and print to our company,” said John Gardner, president and CEO of Integrative Logic.

Andrews will be responsible for supervising all creative projects and staff to produce integrated direct-to-consumer marketing campaigns across multiple channels. He will also be in charge of the production of verbal, written and visual solutions, using a mixture of creative skills and creative innovation.

Andrews, a University of Georgia graduate, began his career at WSB-TV and WATL-TV in producer and art direction roles. He then worked for Blue Marble Media as senior art director before moving to Immucor, Inc. as their Creative Director.

About Integrative Logic:

Integrative Logic is a direct-to-consumer marketing company serving clients in the United States, Canada, Europe, Mexico and the Caribbean. Recognized as the top small business in Gwinnett County and ranked by Inc. magazine as one of the top 1200 fastest growing private companies in America, Integrative Logic is a leader in delivering highly effective, trackable, digital marketing solutions for companies across a range of verticals. Clients include Galderma Laboratories, Marriott(R) and Renaissance(R) Caribbean and Mexico Resorts and Alabama Policy Institute.

For more information visit www.integrativelogic.com .

Ballantine Corp

Ballantine Corp. to Exhibit at Upcoming DM Days and PIMA Meeting

WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation has announced that they will be exhibiting at upcoming trade shows including Digital Marketing Days, the Bridge Conference, and the PIMA MidYear Meeting. Ballantine is a direct marketing production company with services including direct mail, copy and design, email marketing and personalized URLs.

Ballantine Corp
Ballantine will be in booth 1008 at Digital Marketing Days in New York City June 14-15, 2010. This conference offers over 40 sessions to help get up to speed on the latest marketing strategies. Attendees will learn how to target high-value customers, how to increase email click through rates, how to prepare for the new b-to-b buyer and more.

Ballantine will have a booth at the PIMA MidYear Meeting in Lansdowne, VA July 16-17. This conference offers the opportunity to network with leaders in the sponsored insurance and direct marketing arena and develop new business strategies to improve ROI.

Ballantine will be in booth 124 at the Bridge Conference in Washington, D.C. July 27-28. This conference helps marketers and fundraisers learn how to effectively use integrated marketing approaches, as well as new techniques, tools and technologies to capture and engage audiences. Attendees will learn from over 75 educational sessions.

About The Ballantine Corporation:
Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering turnkey direct marketing creative and production services to companies nationwide, including digital marketing services.

For more information, visit: http://www.ballantine.com .

direct marketing whitepaper

Choosing Right Vendor for Direct Mail Campaigns: Ballantine Provides Tips in New Free White Paper

WAYNE, N.J. /Advertising Industry Newswire/ — Direct mail continues to be one of the most effective ways to reach a targeted audience. In addition, choosing the right vendor can make or break a direct mail campaign. So, the Ballantine Corporation announced that they are offering their expertise in a newly-released white paper that focuses on how to make the best vendor choice. “We authored this white paper on direct mail vendors because we have a great amount of experience in this area,” says Ryan Cote, director of marketing for the Ballantine Corporation. “If direct mail campaign objectives are to be achieved, there are three key paths to consider when choosing a vendor. This white paper explores them all.”

The first option when seeking a direct mail vendor is to hire a full-service advertising agency. The second option is to hire a direct mail production company; and the third is to work directly with various printing plants.

This direct marketing white paper delivers information at a glance. It is written in an easy-to-read format and provides helpful tips as well as advice for working with the vendor after selection has been made. It also provides pros and cons for each option.

For example, Ballantine advises that while an ad agency may be great at designing an impressive, unique format for a direct mail campaign, the format may not be cost effective. Companies must ensure that budget guidelines are put in place and press efficiencies fully understood at the start of the creative process.

To directly download a PDF copy, click here: www.ballantine.com/dmvendor.pdf


About The Ballantine Corporation:

Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering turnkey direct marketing creative and production services to companies nationwide, including digital marketing services.

For more information, visit: www.Ballantine.com .

Direct Marketing Trends

Direct Marketing Trends White Paper for 2010 released by The Ballantine Corporation

WAYNE, N.J. /Advertising Industry Newswire/ — Direct marketing continues to be an effective method of reaching potential customers. And, as outside factors such as technology and the economy change, so do direct marketing trends. That’s why the Ballantine Corporation has assembled a direct marketing white paper that reveals what’s likely in 2010. This report is the result of compiled research from reputable industry resources. It reveals that the two top major trends that will potentially yield more ROI are: including more details in list content (i.e., hobbies and past purchases); and more targeted campaigns based on these more detailed lists.

“Having these specific lists allows businesses to design a much more focused campaign,” says Ryan Cote, director of marketing for the Ballantine Corporation. “In turn, companies will also save money because these campaigns will be narrower in scope, targeting only prospects most likely to convert.”

This direct marketing white paper also provides trend details on e-mail marketing; green marketing; advancements in digital printing methods and how companies can benefit; and how to integrate web-based campaigns, direct mail and social media into a seamless and effective marketing campaign.

And, finally, the state of the economy has pushed companies to examine every penny spent when it comes to its marketing budget achieving an attractive ROI. Each action needs to be efficient and responsive. Businesses can now track effectiveness through advanced measurement tools to determine the success of all steps involved in a campaign.

To directly download a PDF copy, click here: www.ballantine.com/dmtrends2010.pdf .

About The Ballantine Corporation:
Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering turnkey direct marketing services to companies, nationwide.

For more information, visit: www.Ballantine.com .

Ballantine Corp

Ballantine Corporation Announces New Direct Marketing Campaigns and Clients

WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation, a family-owned direct marketing company, this week announced that Incisive Media, Trinity Solar, Subco and EF Education have chosen Ballantine for production services for a variety of direct marketing projects and campaigns. “We are honored that these companies have chosen us for these important services for their direct marketing efforts,” Tom Cote, president of Ballantine Corporation, says. “All of these clients appreciate aggressive pricing, quality work and knowledgeable support; and that’s exactly what we deliver.”

Ballantine Corp
Ballantine Corp
Ballantine’s primary offerings include: printing, mailing and overall direct marketing production.

To date, the Ballantine Corporation has provided these new clients with a wide array of services and products that include, but are not limited to: oversized postcards, envelope packages, brochures, self-mailers, double-postcards, stamp-sheet mailers, variable data printing, copy and design and personalized URLs.

“It’s evident that our new business efforts to attract companies from various industries have paid off,” Ryan Cote, director of marketing, Ballantine Corporation, says. “We’re looking forward to watching these clients grow their businesses and we understand our key role.”

About The Ballantine Corporation

Founded in 1966, The Ballantine Corporation offers turnkey direct marketing production services to companies nationwide. In addition, they also offer creative graphic services and personalized URLs.

Ballantine will be exhibiting and speaking at the upcoming CircDayLA conference to be held at the Los Angeles Athletic Club on October 1st. They are also exhibiting at the DMA conference; booth 2322, October 18-20 at the San Diego Convention Center.

For more information, visit: www.Ballantine.com .

direct marketing whitepaper

Free Direct Marketing White Paper Released by Ballantine Corporation

WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation, a family-owned direct mail company, announces the release of a free direct marketing tip sheet, also known as a white paper, that provides clear and insightful direct marketing how-to information that will positively influence any business’s bottom line. The 50 tips offered in this direct marketing white paper are the result of interviewing a trusted network of 20 vendors. These tips are proven strategies for more effective and efficient campaigns.

direct marketing whitepaper“Since we provide a wide variety of direct marketing services, we have access to a large pool of highly-skilled vendors that we trust on a daily basis with our client’s projects,” says Ryan Cote, director of marketing, The Ballantine Corporation. “This tip sheet is a direct result of their expertise and ours.”

The direct marketing tip sheet contains practical tips that can be implemented today for positive results tomorrow. Categories include: creative, PURLs, email, mailing, envelopes and printing.

Here’s a quick preview of actionable tips:

For creative, did you know that customers prefer the look of foil over paper by 16 percent? Direct marketers can increase response rates simply by using silver or hologram labels.

And, based on Ballantine’s experience, staff reports that PURLs work best for lead generation, not for direct sales. However, they encourage direct marketers to test it out because results can of course vary.

If e-mail is the chosen direct marketing medium, before launching, make sure to test how it will look in different e-mail browsers such as Outlook, Gmail, and Yahoo!.

If mailing, always design a folded self mailer so the finished fold is on the bottom. This allows one wafer on top rather than two on the bottom and saves money.

What about envelopes? If you’re looking for an attractive, but inexpensive envelope, check out flexo printing and a web-style envelope. Flexo printing has come a long way and it can also produce half tones and solid coverage.

Finally – printing tips. If a continuous form has large areas of solid print or heavy copy, running it on a UV press will minimize any potential offsetting issues.

For all 50 tips, download here: www.ballantine.com/blog/direct-marketing-white-paper/ . (Note: registration required.)

For additional information on current direct marketing news and advice, visit: www.ballantine.com/blog .

customxm marketing

CustomXM Marketing Adds Kodak Dimensional Printing for POD and Direct Marketing Materials

LITTLE ROCK, Ark. — CustomXM, a central Arkansas marketing services provider, recently added the Kodak Dimensional Printing capability to its Nexpress 3000 Digital Production Color Press. CustomXM is currently the only provider of these services in the state of Arkansas. Dimensional printing gives specified text and images a raised or 3D effect that can help communications stand out in a crowded marketplace. The result is a printed piece with a dimensional feel that mimics the surface of the items in the image.

customxm marketing“We encourage our clients to really ‘feel’ the difference that Dimensional Printing can make on a printed piece,” said Paul Strack, President of Custom Printing Company. “This product offers unique solutions which continue to differentiate ourselves, and our clients, in a crowded marketplace.” Strack also noted that, “Kodak’s Dimensional Printing is the only inline digital, tactile printing available on the market, and we are proud to be the first to bring it to our Arkansas clients.”

NEXPRESS Dimensional Clear Dry Ink creates a clear “raised” layer on top of a page element and can be used to enhance graphics, text, or a full color image. Dimensional Printing takes place inline, maintaining press productivity while creating high-impact results.

The overall tactile effect is similar to relief printing, but with a greater degree of control-Dimensional Printing can be set to produce variable heights, so a user can more closely mimic the texture of a specific image. And in contrast to thermography, which can only be applied to ink, NEXPRESS Dimensional Clear Dry Ink does not require ink or an image to adhere to the substrate.

Dimensional Printing creates prints that are recyclable. Dimensional Printing does not require any special de-inking and uses no volatile organic compounds (VOCs).

For more information, Contact:
Paul Strack
CustomXM
501-375-7311
pstrack@custom-printing.com .

Allegro Communications

Allegro Communications Starts Fresh Conversations with Clients and Prospects

CHICAGO, Ill. — Allegro Communications, Inc., a direct marketing firm and developer of FreshDM, recently announced the launch of its new dynamic, content-rich agency website. The new website focuses on maximizing the use of social media to create ongoing relationships and provide interesting, up-to-date content. Allegro’s site is designed to start a conversation with current and potential clients.

Allegro CommunicationsThe site provides dynamic content relevant to the agency’s core client base – large insurance companies and financial services firms such as Genworth Financial, MassMutual, CIT Group, and Wells Fargo. View Allegro’s redesigned website at: http://www.allegrolink.com.

The website features the latest agency news, including frequent blog posts and regularly-updated information that is pertinent to clients. In addition, the site provides a Twitter feed of Allegro’s tweets (http://twitter.com/AllegroDM) and an interactive poll.

According to Russ Graunke, Jr., President of Allegro Communications, “Allegro’s newly launched website gives our clients and prospective clients the opportunity to get to know us better and understand how we can help them with their direct and Internet marketing efforts. With the new site design, we have created a searchable, online, information-rich resource.” He adds, “this is a radical departure from the ‘set-it-and-forget-it’ static website approach. Our content literally changes every few minutes.”

Allegro is known for its ability to quickly turn around complex marketing projects. From initial concept to “go live” date, the new Allegro site was developed and launched in just 10 business days.

Allegro Communications, Inc. is a direct marketing firm based in Chicago, Illinois with 18 years experience helping its clients create strategic, results-driven direct marketing communications. For more information, visit Allegro’s website at http://www.allegrolink.com.

FreshDM, a web-to-print application developed by Allegro, allows a company’s marketing managers or sales team to quickly and easily create custom, variable print and direct mail. To learn more about FreshDM, go to http://www.freshdm.com.

Jonas Roeser

LTC Insurance Exec Jonas Roeser Joins Judging Panel for 2009 International DMA ECHO Awards

KIRKLAND, Wash. — Jonas Roeser, Senior Vice President of Marketing and Operations of LTC Financial Partners, LLC (LTCFP), has been chosen to be a judge in round 1 of the 2009 International DMA ECHO Awards. The judging will take place May 19th-21st in New York City at the Direct Marketing Association headquarters. ECHO judges, who are nominated by the ECHO Academy Board of Governors, are an elite group of senior professional client-side marketers, agency account directors and senior creative professionals with years of direct and digital marketing experience as well as specific industry experience.

Jonas RoeserJudges are selected for their energy, enthusiasm and dedication to excellence, making the prestigious honor all the more meaningful.

ECHO judges select the biggest and best ideas, the most creative use of media and channels, and the finest executions – in short, the very best work of the world’s very best direct marketing professionals. Judges rigorously assess campaigns based on strategy, creativity, and results. This focus on balanced judging assessment – combined with top-notch judges and outstanding entries year in and out – has made ECHO one of the most coveted awards for both agencies and clients.

Overall, participating judges come from cities across the Unites Stated, as well as from the UK, Brazil, Sweden, Italy, Belgium, Denmark, Scotland, Finland, Portugal, Hungary, Australia, New Zealand and Malaysia.

In 2008, Roeser was a runner-up for an ECHO award and chose not to enter in 2009 in order to accept the judging position. The 2008 ceremony was in Las Vegas and hosted by Emmy award winning comedian of the “Tonight Show,” Jay Leno, at a sit-down dinner and awards ceremony.

“It is a real honor to be chosen to stand side by side with one’s peers to view and vote on the world’s best direct mail campaigns,” stated Roeser.

Last year, 2008, was a banner year for Roeser. Not only was he a runner up for an ECHO; he also took home a PIXI. “PIXI” stands for Printing Innovation with Xerox Imaging, and PIXIs are handed out once a year to honor producers of America’s most creative brochures, flyers, space ads, and other print objects. Roeser won his PIXI for the “Most Unique / Innovative” entry.

“I am proud of Jonas and his broad marketing talents,” says Craig Smith, President of LTCFP. “His awards reflect just a fraction of what his talents have done to help brand our company and its producers on a national level.”

Thanks to a combination of LTCFP’s management, marketing, and agent performance, the company is expanding rapidly in spite of the down economy. In 2008 Inc. Magazine ranked LTCFP No. 1,353 among all companies and No.12 in the insurance category, in its annual ranking of the 5,000 fastest-growing companies in the nation.

Information about Roeser’s organization is available at http://web.ltcfp.com. Roeser may be reached at 866-471-4072.

Ballantine Corp

Ballantine Offers Free Proofreading Service for Direct Marketing Client Projects

WAYNE, N.J. — In today’s current economic climate of cut backs and layoffs, it’s refreshing to learn about a company that is actually adding a new service and for free! The Ballantine Corporation, a full-service direct mail company, announces that they are now offering all clients free proofreading before their projects go to press. “Offering this value-added service to our clients was a natural addition to what we already do for them,” Ryan Cote, Director of Marketing, The Ballantine Corporation, explains. “We always aim to provide our clients with peace of mind. We want them to feel comfortable and reassured that their direct mail projects are in the right hands.”

Ballantine Corporation
Ballantine Corporation
Before a client’s direct mail artwork goes to press, The Ballantine Corporation will utilize a two-person professional team to proofread for spelling and grammar errors. There is no limit on project size – proofreading is free for projects large and small.

Not all companies have in-house proofreaders or other staff and an extra set of eyes is always a good idea.

Proven by their client testimonials, The Ballantine Corporation already has an excellent reputation for providing top-quality customer service. By adding a free proofreading service, they are demonstrating their commitment to continuing to serve their clients with a high level of project support.

Their client database is diverse and includes publishing companies, travel and resorts, financial and insurance companies and more. Many of their client projects are intensive when it comes to copy, so free proofreading is a service that their clients can really value.

About The Ballantine Corporation

The Ballantine Corporation is family-owned and operated. They have been in business for more than 42 years. Their direct mail services include: print production and mailing; creative services; digital printing services; variable printing and web-to-print portals.

For more information about Ballantine, visit: www.Ballantine.com; or check out their blog at: www.Ballantine.com/blog.

Send2Press® is the originating wire service for this story.

Allegro Sponsors Chicago Salesforce User Group Meeting for Direct Marketing Education

CHICAGO, Ill. — Allegro Communications, Inc., direct marketing creative agency and developer of FreshDM (freshdm.com), sponsored the Chicago Salesforce.com User Group meeting in December. Allegro educated the group about mail on-demand and print fulfillment techniques. In addition, Allegro provided a live demonstration of FreshDM – a certified application on the Salesforce.com AppExchange. During the presentation, Allegro’s EVP, Ada Vaughan, explained how variable print on-demand takes advantage of “cloud computing” to create highly customized printed versions of a company’s marketing materials. Vaughan also compared services of other on-demand providers on the salesforce.com AppExchange.

Vaughan then walked Chicago User Group members through a live demo of Allegro’s mail and print on-demand application: FreshDM. Like Salesforce.com, FreshDM is sold as a SaaS offering. Customers’ marketing materials are stored and served from the computing “cloud” – with no software to maintain.

According to Denise Carbone, co-leader of the Chicago Salesforce.com User Group, “Our members were excited to learn more about print fulfillment and mail-on-demand services. This presentation was especially valuable to members interested in extending Salesforce’s marketing capabilities.” She adds, “Members are looking for ways to integrate Salesforce.com with other applications to give their users more versatility and automation.”

FreshDM gives marketing managers the power to send out variable, dynamic marketing and collateral materials in a matter of minutes, rather than days or weeks. Users can dramatically reduce the time and money required to make minor revisions or create multiple versions of marketing materials. FreshDM eliminates waste and cost overruns associated with pre-printed materials – especially those that expire – and helps companies adhere to branding standards, print less, and mail more effectively.

At the December meeting, the Chicago User Group Community also sponsored a drive to aid the Heartland Alliance. Members donated items to be used to create “Home Starter Kits.” The Heartland Alliance is a service-based human rights organization focused on helping the most poor and vulnerable in society succeed. They help more than 100,000 people annually, including the homeless, low-income families and immigrants.

Allegro Communications, Inc., a direct marketing firm based near Chicago, has been helping clients create strategic, results-driven direct marketing communications since 1990. For more information, visit www.allegrolink.com.

Send2Press® is the originating wire service for this story.

[tags]Allegro Communications Inc, direct marketing creative agency, FreshDM for Salesforce[/tags]

08-1022-freshdm_72dpi

Popular Direct Mail On-Demand System Gets a Facelift Targeted to Financial Services Firms

CHICAGO, Ill. — Allegro Communications, Inc., a direct marketing creative agency and developer of FreshDM, recently announced that FreshDM has a totally new look, tailored for financial services clients like CIT and Genworth Financial. The newly launched design can be viewed on the FreshDM site at freshdm.com. FreshDM enables a company’s marketing managers and sales staff to create true one-to-one marketing and collateral materials. Salespeople can get the most relevant and effective printed materials in the hands of customers and prospects at just the right time.

FreshDM SaasFinancial services and insurance clients enjoy the control of “locking” marketing materials content for compliance purposes. FreshDM eliminates waste and cost overruns associated with pre-printed materials – especially those that expire – and helps companies track their mailings by viewing previous activity and reports.

According to Russ Graunke, Owner of Allegro Communications, Inc., “We recently ‘freshened’ up our interface and several key features of FreshDM to make the application even easier for our current and future clients to navigate.” He adds, “We’re excited to help our clients improve their bottom line, especially in today’s economy.”

FreshDM also integrates with CRM systems like salesforce.com. Salesforce.com users can access their company’s marketing materials through a custom tab. Like salesforce.com, FreshDM is sold as a SaaS offering. Customers’ marketing materials are stored and served from the computing “cloud” – with no software to maintain. Subscriptions to FreshDM range from $30 to $55 per user per month.

FreshDM is designed to save time and get direct marketing results. By putting FreshDM in the hands of their marketing managers and sales team, companies increase sales and return on investment.

Allegro Communications, Inc. is a direct marketing firm based near Chicago, Illinois with 18 years of experience helping its clients create strategic, results-driven direct marketing communications. For more information, visit Allegro’s website at http://www.allegrolink.com.

FreshDM, a web-based application developed by Allegro, allows a company’s marketing managers or sales team to quickly and easily create custom, variable print and direct mail.

[tags]FreshDM Saas, Allegro Communications Inc, Russ Graunke, direct marketing firm[/tags]

08-0902-allegro_72dpi

Allegro Communications Gets Traction with Direct Marketing Blog

CHICAGO, Ill. — Allegro Communications, Inc., a direct marketing firm and developer of FreshDM, recently announced the launch of an information-rich blog called Allegro Marketing Discussions. Allegro’s blog is designed to help direct marketing and media professionals find expert answers to today’s important marketing questions. The blog covers traditional topics, such as when to use a teaser on direct mail package and what motivates customers, as well as contemporary issues, including on-demand marketing and current email best practices.

Allegro CommunicationsThe Marketing Discussions blog is an evolution of Allegro’s popular printed discussion papers. In this new digital format, Allegro experts can interact with customers, prospects, and other marketers. Many of Allegro’s clients are leveraging CRM solutions and software-as-a-service platforms, such as Salesforce.com, as a key method of gaining competitive advantage. Marketers like Allegro gain insight from every customer interaction and use online tools to create and build long-term, one-to-one relationships.

Check out Allegro’s blog at http://www.allegrolink.com/blog.

According to Ada Vaughan, Executive Vice President of Allegro Communications, “Allegro’s blog gives us the opportunity to share expertise and knowledge with a larger audience. We are excited to provide a searchable archive of valuable tips and direct marketing resources, in order to engage readers and continue to build our credibility in the marketing industry.”

Allegro Communications, Inc. is a direct marketing firm based in Chicago, Illinois with 18 years of experience helping its clients create strategic, results-driven direct marketing communications. For more information, visit Allegro’s website at http://www.allegrolink.com.

FreshDM, a web-based application developed by Allegro, allows a company’s marketing managers or sales team to quickly and easily create custom, variable print and direct mail. To learn more about FreshDM, go to http://www.freshdm.com. FreshDM also works on a subscription basis to help Salesforce.com customers empower their users to design and send custom printed marketing materials. Find out more by searching on FreshDM on the Salesforce.com AppExchange at http://www.appexchange.com .

[tags]Allegro Communications, Inc., direct marketing firm, FreshDM marketing platform, Ada Vaughan, Allegro Marketing Discussions blog[/tags]

FreshDM for Salesforce

True One-to-One Direct Marketing: Salesforce.com Usage Increases with FreshDM

CHICAGO, Ill. — Allegro Communications, Inc., direct marketing firm and developer of FreshDM, recently announced that FreshDM is now available for Salesforce.com(R). Putting FreshDM in the hands of a company’s sales team helps increase a company’s user adoption of Salesforce and helps salespeople close more sales. FreshDM is an online application that allows users, such as marketing managers and sales representatives, to access the program and choose a direct mail campaign, add personalization, select or upload a mailing list, and send the materials to be produced and mailed. These direct mail materials can include postcards, letters, brochures, sell sheets, and complete direct mail packages.

According to Russ Graunke, CEO of Allegro, “We have been helping our clients develop results-driven direct marketing programs for 18 years. It was just a natural extension of these services to provide a company’s sales staff with an on-demand system to create custom, highly relevant direct mail.”

FreshDM for SalesforceSeveral large insurance and financial services firms are already on board with FreshDM from Allegro. This new development allows companies to combine the power of FreshDM with Salesforce.com.

FreshDM for Salesforce enables a company’s sales team to do true one-to-one direct marketing. Salespeople get the most relevant and effective printed materials in the hands of customers and prospects at just the right time. FreshDM eliminates waste and costs associated with pre-printed materials, and helps companies track their mailings by viewing previous activity and reports.

Key features of FreshDM for Salesforce include:
* Easy-to-use list selection and import from Salesforce.com
* Enable variable on-demand versions of a company’s creative materials
* Eliminate waste and costs associated with pre-printed materials
* No production quantity minimums – send one piece or 5,000 pieces.

According to Pete Poulton of Genworth Financial, “With FreshDM, we are able to create anything from a postcard, to an upscale 20-page brochure, and produce it on-demand with total customization – specific to our firm’s products and personalized to our customer. Allegro does everything from customizing our interface through the whole print fulfillment process.”

Allegro Communications, Inc. (www.allegrolink.com) is a direct marketing firm based in Chicago, Illinois, with 18 years experience helping clients create strategic, results-driven direct marketing communications. FreshDM is an online program that enables highly custom and personalized marketing materials to empower companies’ sales teams, marketing managers, or agents.

[tags]Allegro Communications Inc, direct marketing firm, FreshDM for Salesforce, CEO Russ Graunke[/tags]

Ballantine Corp

Market Research: Ballantine Corporation Releases 2008 Direct Mail Control Report

WAYNE, N.J. — The Ballantine Corporation, a full service direct mail production company, announces the release of their 2008 direct mail control report that analyzes what’s working and what’s not for direct mail formats. In January of this year, Ballantine (www.ballantine.com) surveyed their clients and marketing contacts and compiled a list of direct mail formats that would be tested during the year. Since January, the economy has walked a rocky path. As a result, Ballantine decided to share, mid-year, what direct mail formats have been most effective so companies can benefit and increase their bottom line.

The main questions asked were: What is your best performing mailer and has the recent postage hike and weakened economy forced you to readjust your direct mail strategy? The answers varied as did the types of companies surveyed. For senior care, healthcare, retail, software and marketing, the postcard was most effective.

Ballantine Corporation“Historically, we have had our best success with 8×5 four-color postcards,” one senior care company representative revealed. “We have revisited our mail list qualifiers and made a few modifications to help reduce costs – tweaked age and income levels, but mostly geography. We want to be more precise with our target audience. In some instances, we have divided mailings into regions or to specific zips, instead of sending to the entire list each time.”

For publishing and entertainment, the 9×12 package, despite the significant postage hike on flats, was indicated by some companies as their best performing mailer.

One magazine publishing company reported, “The 9×12 continually performs above four percent for us. Obviously, ever increasing postage is a major concern on this flat mailer, and on flats in general, and so we are testing a 6×9 mid-size portfolio mailer against it this year.”

Overall, the report reveals that direct mail continues to drive business.

“We are really happy with the responses we received,” Ryan Cote, Director of Marketing for The Ballantine Corporation, said. “Our intention with these reports is to give direct marketing professionals access to information they may not normally have.”

Founded in 1966, The Ballantine Corporation has evolved from offering print production services to also providing mailing, creative and one-to-one marketing solutions.

To download the full report (no registration required), visit: http://www.ballantine.com/controlreport2008.html .

[tags]Direct Mail Control Report, The Ballantine Corporation, Ryan Cote, one-to-one marketing solutions[/tags]

Ballantine

Direct Mail Format Report 2008 Released by Ballantine Corporation

WAYNE, N.J. — The Ballantine Corporation, a full-service direct mail production company, announces the release of their 2008 Direct Mail Format Report. With the recent postage increase, deciding on effective direct mail formats is financially important to a company’s well being. That’s why the Ballantine Corporation surveyed their marketing contacts and clients and asked them what direct mail formats they plan to test in 2008 and why.

“The results revealed a wide array of responses that we want to share with industry peers,” Ryan Cote, Director of Marketing for The Ballantine Corporation, said. “We hope that this report will provide marketing professionals with an insider’s view of what formats are popular right now.”

A range of companies were surveyed that included, but were not limited to: financial services, publishing, automotive, association, travel, non-profit, and more.

Ballantine“One interesting direct mail format prediction for 2008 was the use of hybrid voucher packages. They are continuing to grow in popularity; have proven to be low-cost direct mail vehicles; and have evolved over time.

Other companies plan to try new direct mail formats in addition to traditional and reliable ones. Some new formats hope to increase customer interaction and boost response.

Is the #10 package still a popular item? How is the double postcard faring? Is the voucher package still paying off? These and many other questions will be addressed in this direct mail format report.

One publishing company revealed that their 8 1/2 x 11 poly control was killing them on postage and they were seeking alternatives. Another company said that they were planning to test variations of their voucher control including the carrier, the offer and buckslip.

Overall, the results were both predictable and surprising. To learn more, a comprehensive chart outlines the results, at-a-glance, and includes percentage information about who’s testing what. Links to current USPS domestic and international rates are also included.

Founded in 1966, The Ballantine Corporation has evolved from offering print production services to also providing mailing, creative and one-to-one marketing solutions.

Read the full report at: http://www.ballantine.com/formatreport2008.html .


[tags]The Ballantine Corporation, 2008 Direct Mail Format Report, direct mail production company, marketing professionals[/tags]

Ballantine Corporation

New Printing and Mailing Blog Provides Direct Mail Tips and Info

WAYNE, N.J. — The Ballantine Corporation, a full-service direct mail production company, announces the launch of a new printing and mailing blog that contains a variety of direct mail information, tips, news, case studies, and more. The printing and mailing blog (http://ballantine.com/blog/), launched in the summer of 2007, has grown in size and content.

“We started the blog to easily communicate with our industry peers who are Web 2.0 savvy,” Ryan Cote, Director of Marketing for The Ballantine Corporation, said. “It’s been a great tool and the majority of postings are related to direct marketing news and tips.”

Ballantine blogA recent posting to the blog discusses a survey released by B-to-B-Magazine that indicates direct mail spending will increase in 2008 and will be used with both online and email marketing to yield an effective and integrated marketing plan.

Other topics include: how to prevent offsetting on direct mail pieces; a revived #10 direct mail voucher package; and how to tweak double postcards to increase cash orders.

In addition, bloggers can visit the site to receive updates on postal rates for 2008; the latest in integrated marketing techniques; headline direct marketing news; and more.

The printing and mailing blog also links bloggers to case studies so they may learn about what their industry peers are doing – what’s working and what’s not.

The blog’s post categories are varied. In addition to case studies and direct marketing news and tips, other categories include, but are not limited to: Ballantine news and press releases; creative tips and advice; and printing news. There is even an area for marketers who are concerned about the environment. They can post information about ways to conserve and recycle materials and discuss other concerns related to the green scene under “Going Green.”

And, for direct mail marketing professionals who would like to know how their direct mail holiday campaign stacked up to their peers, Ballantine has released their Holiday 2007 Direct Marketing Industry Report which can be downloaded from their blog.

Founded in 1966, The Ballantine Corporation has evolved from offering print production services to also providing mailing, creative and one-to-one marketing solutions.

For more information on Ballantine, visit: www.Ballantine.com .


[tags]printing and mailing blog, The Ballantine Corporation, one to one marketing solutions, direct mail marketing professionals[/tags]

Ballantine Corporation

Ballantine Releases Holiday 2007 Direct Marketing Industry Report

WAYNE, N.J. — The Ballantine Corporation, a full-service direct mail production company, has polled marketing contacts to determine how their direct mail holiday campaigns are going. While still underway, many companies are able to report preliminary findings to gauge their overall success.

Companies surveyed were as varied as responses received. They included: publishing, retail, television, financial services, direct mail consulting, real estate, business services, heavy machinery, personal care, and promotional advertising.

Ballantine Corporation So, what’s hot and what’s not? According to several contacts surveyed, holiday greeting cards are a great way to keep in touch with clients and to nurture strategic relationships.

Other effective direct mail tactics included updating packages with cross-sell opportunities, and refining list selection for more focused targeting. E-mail also complemented many direct mail campaigns.

Companies that have realized a decline in their direct mail marketing responses share their thoughts on this as well. One consulting company, for example, speculated that the power of the Internet usurps direct mail response for some of their clients.

In addition, some companies do not do direct mail campaigns at all during the holidays. In fact, 30 percent of the companies surveyed do not. For one financial services company, direct mail marketing offers are inducted post-holiday season when response rates are likely to improve.

“The information gathering was a learning process,” Ryan Cote, Director of Marketing for Ballantine Corporation, said. “Overall, the results were positive for companies who send out holiday direct mail marketing campaigns and the use of e-mail seems to be working well when combined with these direct mail efforts.”

Founded in 1966, the Ballantine Corporation (www.ballantine.com) has evolved from offering print production services to also providing mailing, creative and one-to-one marketing solutions.

To download a free copy of the full report, go to:

http://www.ballantine.com/holidayreport2007.html

[tags]The Ballantine Corporation, direct mail holiday campaigns, Holiday 2007 Direct Marketing Industry Report[/tags]

Solar Communications

Print Marketing Services Company, Solar Communications, Expands Capabilities

Invests More Than $10 Million in New Equipment and Clients Can Take Advantage of Innovative, Cost-Efficient Mail Formats

NAPERVILLE, Ill. — Solar Communications, a full-service print and production provider, has completed its capabilities expansion begun in 2006, with more than $10 million in capital investments over the past few months. These latest acquisitions further support the company’s refined focus as a complete marketing services partner.

Of the new equipment recently deployed, the three most significant additions include:

* A state-of-the-art flexographic press with a maximum print width of 50″ and up to 9 over 9 capabilities

* An additional single-web M110C press

* A sophisticated offline finishing system that offers advanced finishing capabilities including multi-point personalization, cutting, gluing, folding and more.

Solar Communications “We’ve made some very strategic investments,” says Frank Hudetz, Solar Communications president and CEO, “all calculated to offer our customers capabilities they didn’t have before, while building-in cost-efficiency, postal automation and time-saving advantages. At the same time, it’s inspiring us to invent products consumers haven’t seen before – materials and formats that are destined to increase attention and response.”

The additional equipment will allow Solar to produce and finish unique and personalized direct mail packages, quickly and cost-effectively, including:

* Self-mailers with tipped on gift cards

* Metalized cards and wraps

* Scratch offs, scratch and sniffs and stickers

To ensure the greatest utilization of this new equipment, each piece is operated independently. “This follows a more European production model,” explains Hudetz, “in which the offline finishing system is separate from the press. That allows us to optimize each piece of equipment, leading to shorter turnaround times, reduced waste and potentially greater savings for our clients.” Because each piece of equipment is run individually, projects can be printed, for example, before mailing lists are delivered. In a traditional model, all components – data, inserts, tip-ons, etc., must be on-site before production can begin. The whole process is more efficient, in terms of waste and run speeds and the make-ready times are significantly shorter.

As part of their long-term, customer-focused strategy, Solar Communications has been developing innovative direct marketing approaches to support marketers’ acquisition and retention strategies. “We’ve been exploring new formats, add-ons and techniques that make the most of nearly five decades of experience as a packaging and printing specialist, as well as our expertise in working with the U.S. Postal Service, integrating with online channels and more,” offers John Thompson, Solar Communications’ Senior VP, Sales and Marketing.

“What really excites us,” adds Thompson, “are the possibilities and applications we haven’t thought of yet. We’re unveiling the first few big ideas at the DMA in October, but the sky’s the limit. If our customers’ marketing teams can imagine it, we can create it.”

About Solar Communications
Solar Communications(R) (www.solarcommunications.com) combines the insight of a marketing partner with the production capabilities of an experienced printing, packaging, mailing and fulfillment specialist. A full-service direct mail provider, we understand the need to break through the clutter, and have designed innovative solutions to meet our clients’ marketing objectives. Solar Communications has more than 45 years of experience creating and executing successful campaigns and is an ESOP (employee stock ownership plan) corporation.

[tags]CEO Frank Hudetz, Solar Communications, printing, packaging, mailing and fulfillment specialist, direct mail provider[/tags]

Ballantine

Ballantine Corp Launches Successful Personal URL Campaign for The Blood-Horse Magazine

WAYNE, N.J. — The Ballantine Corporation, a full-service direct mail production company based in New Jersey, is excited to announce a new client service – personal URLs; clients have reported success. A recent success story involves The Blood-Horse magazine, a publication devoted to international thoroughbred racing and breeding.

They launched a campaign to pre-register subscribers to a “subscriber only” web site (www.BloodHorseNow.com). View an example of the personal URL (PURL) landing page at: http://www.ballantine.com/images/bloodhorse.png.

“We sent out 21,500 mail pieces to current subscribers and our conversion rate was impressive and above expectations,” Monica Marrs, Circulation Marketing Manager for The Blood-Horse, explained.

Here are some stats: 8.73 percent of subscribers registered; 10.3 percent visited their PURL; and 84.7 percent that visited their PURL, signed up.

Ballantine“We’re really excited for The Blood-Horse and the success they had with their PURL,” Ryan Cote, Director of Marketing at Ballantine said. “Personal URLs, depending on the audience’s demographics, can be a powerful response vehicle to add to a direct mail campaign.”

Personal URLs, a form of one to one marketing, are domain names that contain the recipient’s first and last name. When clicked on, it will take the party to a personalized landing page. The client can swap out images and blocks of copy; include a survey for gathering important data; pre-populate an order form with the person’s details to help increase conversion rate; all with real-time response tracking.

Personal URLs can be included on variable data mail pieces for maximum personalization, or on generic mail pieces to help boost response.

Helping to build strong customer relationships, or prospect for new customers, personal URLs are a great way to integrate direct mail with online communication.

The direct mail production experts at Ballantine will work with their clients to create highly-personalized, data-driven personal URL direct mail campaigns that increase response rates, turn prospects into customers, and lost customers into rejuvenated sales.

Founded in 1966, The Ballantine Corporation is a third-generation family-owned business that continues to keep up with the times and the evolving technology of today’s fast-paced, modern working culture.

To view samples of personal URLs (PURLs) and to learn how they can contribute to more effective one to one marketing, visit: http://www.ballantine.com/integrated_marketing.html.

[tags]The Ballantine Corporation, direct mail production company, personal URLs, The Blood-Horse Magazine, PURLs[/tags]

Alterian

Alterian Positioned in Enterprise Marketing Management (EMM) Magic Quadrant

Alterian offers breadth of marketing capabilities across campaign management, MRM, and e-mail marketing

CHICAGO, Ill. — Alterian, the leading global enterprise marketing platform provider, announced today it has been positioned in Gartner’s Magic Quadrant for Enterprise Marketing Management, (EMM) 2Q07(1) report. This announcement occurs on the heels of Alterian’s inclusion in the Magic Quadrant for Multichannel Campaign Management, 1Q07 and Magic Quadrant for Marketing Resource Management, 1Q07(2).

Gartner describes enterprise marketing management as, “(providing) a platform for the entire marketing department, including all roles, functions and processes.” The report continues by saying that, “EMM encompasses the business strategy, process automation and technologies required to effectively operate a marketing department, align resources, execute customer-centric strategies and improve marketing performance. This includes functionality for campaign management, lead management, MRM and analytics. However, EMM is more than simply the sum of ‘parts’ (such as campaign management plus MRM). EMM also emphasizes the architecture and platform for role-based distribution of information, content, functionality, data and analysis for performance management.”

Alterian “Marketers are on a journey to achieve customer centricity by integrating their marketing functions and leading all of their activity with analysis. We believe this report draws greater attention to that journey,” said David Eldridge, CEO, Alterian. “We’re thrilled that it’s coming just as we’ve introduced our next generation of products – the Alterian Marketing Services Platform – which is the culmination of substantial research and development activity and over $10MM spent in acquiring complementary technology in the past year.”

The Alterian Marketing Services Platform, announced last week at DM Days in New York, is the first enterprise marketing management (EMM) platform to incorporate three key marketing functions – database, digital and operational marketing – at both the database and application level, allowing marketers to design, plan, execute, analyze, report on and even budget for multi-channel campaigns using one workflow and a common user interface.

“We believe our inclusion in Gartner’s Magic Quadrant is a clear indication of the market share Alterian and our partners are gaining, with around a hundred new end user organizations adopting the technology in the last year alone,” concluded Eldridge. In addition to new customers, Alterian has significantly expanded its partner community, grown North American revenues by 69%, and entered several new markets including Australia, South America and India in the past year.

Gartner, a research and advisory firm based in Stamford, Connecticut, released the Magic Quadrant for Enterprise Marketing Management, 2Q07 on June 25, 2007.

About Alterian
Alterian (LSE: ALN) helps marketers improve results through its enterprise marketing software platform and global partner community of leading marketing service providers, agencies and systems integrators.

Alterian takes marketers on a journey to become analytically led and to integrate their marketing processes, creating value for both the customer and the company. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain insight into their data, and use this to execute an integrated marketing strategy across online and offline channels.

Software alone does not enable better marketing. Alterian has cultivated a global community of over 70 marketing service providers, agencies and systems integrators such as Accenture, Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide, who deliver Alterian software alongside their own value-added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC, Limited Too, Dell, Amnesty International and Vodafone, to drive competitive advantage through improved marketing performance and customer satisfaction.

Alterian was founded in 1997 and trades on the London Stock Exchange (ALN). With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide.

For more information visit http://www.alterian.com.

About the Magic Quadrant
The Magic Quadrants are copyrighted June 25, 2007 and February 21, 2007 by Gartner, Inc. and are reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

References:
(1) Gartner “Magic Quadrant for Enterprise Marketing Management, 2Q07″ by Kimberly Collins and Adam Sarner. June 25, 2007.

(2) Gartner, Inc., “Magic Quadrant for Marketing Resource Management, 1Q07″ by Kimberly Collins, Feb. 21, 2007

All trademarks acknowledged.

[tags]Alterian, Gartner Magic Quadrant, Enterprise Marketing Management, DM Days New York, database and operational marketing, David Eldridge, global enterprise marketing[/tags]

Ballantine

Marketing and Muffins: Ballantine and DME Partner to Present Free One-to-One Marketing Seminar in N.Y.

Thought-provoking techniques for developing personalized and relevant communication by merging variable data with digital color will be shared

NEW YORK, N.Y. — In cooperation with Xerox and XMPie, on May 22, direct marketing experts, Ballantine and DME, are hosting a free one-to-one marketing thought leadership breakfast in New York City at the New York Merchandising Mart Building – 41 Madison Avenue – from 8:30 to 11:30. Getting marketing messages noticed and generating responses will be the main focus of the free seminar. Thought-provoking techniques for developing personalized and relevant communication by merging variable data with digital color will be shared.

“It’s all about knowing your customer and earning their business,” Alin Jacobs of DME, explained.

Jacobs, a 22-year direct marketing veteran, and Vice President Strategies and Partnerships at DME, is one of the key speakers. His extensive knowledge of one-to-one marketing; variable data; digital printing; and web-based communications has been crucial to the execution of a variety of his client programs for companies such as Toyota, Harrah’s, Fairfield Resorts and Microsoft.

BallantineIn addition to numerous awards for his creative direction in print and multi-media, Jacobs is regularly sought after, internationally, to speak on a variety of direct marketing topics.

Robert Wagner of Xerox, another key speaker, will showcase and discuss thought-provoking, real-world digital printing examples. These examples will demonstrate how to generate one-to-one marketing campaigns that are effective and compelling.

“The more people who understand how they can use today’s variable data solutions,” Jacobs, said, “the better it is for the overall direct marketing industry.”

Along with actionable ideas such as integrating direct mail with personalized URLs and variable data emails into a communication strategy, several attendees will also leave with one of the many sponsor-donated prizes.

Ballantine (www.ballantine.com) has been in business for over 40 years; they are a full-service production company that provides a wide range of direct marketing services to medium and large-sized companies, nationwide.

DME (www.dmenet.com) is a high-tech lead generation solutions provider with a proven track record for developing integrated, multi-channel communication strategies that drive customer traffic and increase lifetime customer value.

Attendance is limited. To sign up, visit: www.marketingandmuffins.com, or call Ryan Cote at: 973-305-1500, ext. 206.

[tags]one to one marketing, direct marketing seminar, Ballantine Corporation[/tags]

Ballantine Corporation

Free Direct Mail Marketing Course Launched by The Ballantine Corporation

Ballantine Corp. Gives Back to the Business Community with Direct Mail Marketing Tips

WAYNE, N.J. — The Ballantine Corporation (www.ballantine.com) today announced the release of a free, email marketing course that provides people with direct mail marketing tips that can be applied to their direct mail campaigns. The company, which has been in business for over 40 years, wanted to give something back to the business community; they decided to gather together their resources and knowledge to create this free email course.

The course runs for eight weeks and provides a total of eight tips – one tip each week. Direct mail marketing tips are emailed to people during this time and the course is purely educational.

Ballantine CorporationThe tips are broken out into four categories. They are: copywriting, creative, print production, and one-to-one marketing. Each week, a unique and practical direct mail marketing tip is provided. Tips include: the 13 most powerful words in direct mail marketing; how to use photography to enhance your creative; a proven way to boost response; the key to cutting direct mail costs; and more.

After the eight weeks, businesses should be able to adapt much of what they have learned to their own direct mail marketing efforts. If they wish to learn more, additional options are available that include some surprise features.

“There is really something for everyone,” Thomas C. Cote, president and owner of The Ballantine Corporation, said. “We want to share our knowledge with tips that run the gamut so everyone can benefit.”

Ballantine is a full-service direct mail marketing company and a family-owned business. Founded in 1966 by Thomas J. Cote, his brother, Charles, joined in 1968. For the first 24 years, Ballantine offered prepress and print production services. Since then, they have added mailing and creative services, and most recently, one-to-one marketing solutions.

Charles’ son, Thomas C., and his brother John, took over the reigns after Thomas J. and Charles retired.

“As the third generation of Cotes has now entered the business, we are well positioned for growth that keeps pace with the evolving technology and business environment of the 21st century,” Mr. Cote said.

To learn more about these free direct mail marketing tips, visit: www.ballantine.com/directmailmarketingtips.html .

[tags]direct mail marketing tips, Ballantine Corporation, one to one marketing, Thomas Cote[/tags]