Cyra’s extensive background includes 25 years of experience in online media planning, buying and management. In her new role at Integrative Logic, she will be collaborating with agency strategy teams, media planners and business analysts to infuse creative development with innovative and forward thinking.

Prior to joining Integrative Logic, Cyra worked as director of media strategy at Enversa, manager of strategic partnerships and programs at Samsung Telecommunications of America, and media director at Zunch Communications, Inc.

“I am thrilled to be joining the team and look forward to utilizing my experience to deliver strong strategic media programs to our client roster,” says Cyra. “Working with account teams and aligning the CRM component to media programs while maximizing budgets efficiencies and will help increase ROI for our clients.”

About Integrative Logic:

Integrative Logic is a direct-to-consumer marketing company serving clients in the United States, Canada, Europe, Mexico and the Caribbean. Recognized as the top small business in Gwinnett County and ranked by Inc. magazine as one of the top 1200 fastest growing private companies in America, Integrative Logic is a leader in delivering highly effective, trackable, digital marketing solutions for companies across a range of verticals. Clients include Galderma Laboratories, Marriott(R) and Renaissance(R) Caribbean and Mexico Resorts and Alabama Policy Institute. For more information visit www.integrativelogic.com .

Andrews will be responsible for supervising all creative projects and staff to produce integrated direct-to-consumer marketing campaigns across multiple channels. He will also be in charge of the production of verbal, written and visual solutions, using a mixture of creative skills and creative innovation.

Andrews, a University of Georgia graduate, began his career at WSB-TV and WATL-TV in producer and art direction roles. He then worked for Blue Marble Media as senior art director before moving to Immucor, Inc. as their Creative Director.

About Integrative Logic:

Integrative Logic is a direct-to-consumer marketing company serving clients in the United States, Canada, Europe, Mexico and the Caribbean. Recognized as the top small business in Gwinnett County and ranked by Inc. magazine as one of the top 1200 fastest growing private companies in America, Integrative Logic is a leader in delivering highly effective, trackable, digital marketing solutions for companies across a range of verticals. Clients include Galderma Laboratories, Marriott(R) and Renaissance(R) Caribbean and Mexico Resorts and Alabama Policy Institute.

For more information visit www.integrativelogic.com .

Ballantine Corp

Ballantine will have a booth at the PIMA MidYear Meeting in Lansdowne, VA July 16-17. This conference offers the opportunity to network with leaders in the sponsored insurance and direct marketing arena and develop new business strategies to improve ROI.

Ballantine will be in booth 124 at the Bridge Conference in Washington, D.C. July 27-28. This conference helps marketers and fundraisers learn how to effectively use integrated marketing approaches, as well as new techniques, tools and technologies to capture and engage audiences. Attendees will learn from over 75 educational sessions.

About The Ballantine Corporation:
Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering turnkey direct marketing creative and production services to companies nationwide, including digital marketing services.

For more information, visit: www.ballantine.com .

The first option when seeking a direct mail vendor is to hire a full-service advertising agency. The second option is to hire a direct mail production company; and the third is to work directly with various printing plants.

This direct marketing white paper delivers information at a glance. It is written in an easy-to-read format and provides helpful tips as well as advice for working with the vendor after selection has been made. It also provides pros and cons for each option.

For example, Ballantine advises that while an ad agency may be great at designing an impressive, unique format for a direct mail campaign, the format may not be cost effective. Companies must ensure that budget guidelines are put in place and press efficiencies fully understood at the start of the creative process.

To directly download a PDF copy, click here: www.ballantine.com/dmvendor.pdf

About The Ballantine Corporation:

Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering turnkey direct marketing creative and production services to companies nationwide, including digital marketing services.

For more information, visit: www.Ballantine.com .

“Having these specific lists allows businesses to design a much more focused campaign,” says Ryan Cote, director of marketing for the Ballantine Corporation. “In turn, companies will also save money because these campaigns will be narrower in scope, targeting only prospects most likely to convert.”

This direct marketing white paper also provides trend details on e-mail marketing; green marketing; advancements in digital printing methods and how companies can benefit; and how to integrate web-based campaigns, direct mail and social media into a seamless and effective marketing campaign.

And, finally, the state of the economy has pushed companies to examine every penny spent when it comes to its marketing budget achieving an attractive ROI. Each action needs to be efficient and responsive. Businesses can now track effectiveness through advanced measurement tools to determine the success of all steps involved in a campaign.

To directly download a PDF copy, click here: www.ballantine.com/dmtrends2010.pdf .

About The Ballantine Corporation:
Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering turnkey direct marketing services to companies, nationwide.

For more information, visit: www.Ballantine.com .

Ballantine Corp

To date, the Ballantine Corporation has provided these new clients with a wide array of services and products that include, but are not limited to: oversized postcards, envelope packages, brochures, self-mailers, double-postcards, stamp-sheet mailers, variable data printing, copy and design and personalized URLs.

“It’s evident that our new business efforts to attract companies from various industries have paid off,” Ryan Cote, director of marketing, Ballantine Corporation, says. “We’re looking forward to watching these clients grow their businesses and we understand our key role.”

About The Ballantine Corporation

Founded in 1966, The Ballantine Corporation offers turnkey direct marketing production services to companies nationwide. In addition, they also offer creative graphic services and personalized URLs.

Ballantine will be exhibiting and speaking at the upcoming CircDayLA conference to be held at the Los Angeles Athletic Club on October 1st. They are also exhibiting at the DMA conference; booth 2322, October 18-20 at the San Diego Convention Center.

For more information, visit: www.Ballantine.com .

“Since we provide a wide variety of direct marketing services, we have access to a large pool of highly-skilled vendors that we trust on a daily basis with our client’s projects,” says Ryan Cote, director of marketing, The Ballantine Corporation. “This tip sheet is a direct result of their expertise and ours.”

The direct marketing tip sheet contains practical tips that can be implemented today for positive results tomorrow. Categories include: creative, PURLs, email, mailing, envelopes and printing.

Here’s a quick preview of actionable tips:

For creative, did you know that customers prefer the look of foil over paper by 16 percent? Direct marketers can increase response rates simply by using silver or hologram labels.

And, based on Ballantine’s experience, staff reports that PURLs work best for lead generation, not for direct sales. However, they encourage direct marketers to test it out because results can of course vary.

If e-mail is the chosen direct marketing medium, before launching, make sure to test how it will look in different e-mail browsers such as Outlook, Gmail, and Yahoo!.

If mailing, always design a folded self mailer so the finished fold is on the bottom. This allows one wafer on top rather than two on the bottom and saves money.

What about envelopes? If you’re looking for an attractive, but inexpensive envelope, check out flexo printing and a web-style envelope. Flexo printing has come a long way and it can also produce half tones and solid coverage.

Finally – printing tips. If a continuous form has large areas of solid print or heavy copy, running it on a UV press will minimize any potential offsetting issues.

For all 50 tips, download here: www.ballantine.com/blog/direct-marketing-white-paper/ . (Note: registration required.)

For additional information on current direct marketing news and advice, visit: www.ballantine.com/blog .

“We encourage our clients to really ‘feel’ the difference that Dimensional Printing can make on a printed piece,” said Paul Strack, President of Custom Printing Company. “This product offers unique solutions which continue to differentiate ourselves, and our clients, in a crowded marketplace.” Strack also noted that, “Kodak’s Dimensional Printing is the only inline digital, tactile printing available on the market, and we are proud to be the first to bring it to our Arkansas clients.”

NEXPRESS Dimensional Clear Dry Ink creates a clear “raised” layer on top of a page element and can be used to enhance graphics, text, or a full color image. Dimensional Printing takes place inline, maintaining press productivity while creating high-impact results.

The overall tactile effect is similar to relief printing, but with a greater degree of control-Dimensional Printing can be set to produce variable heights, so a user can more closely mimic the texture of a specific image. And in contrast to thermography, which can only be applied to ink, NEXPRESS Dimensional Clear Dry Ink does not require ink or an image to adhere to the substrate.

Dimensional Printing creates prints that are recyclable. Dimensional Printing does not require any special de-inking and uses no volatile organic compounds (VOCs).

For more information, Contact:
Paul Strack
CustomXM
501-375-7311
pstrack@custom-printing.com .

The site provides dynamic content relevant to the agency’s core client base – large insurance companies and financial services firms such as Genworth Financial, MassMutual, CIT Group, and Wells Fargo. View Allegro’s redesigned website at: www.allegrolink.com.

The website features the latest agency news, including frequent blog posts and regularly-updated information that is pertinent to clients. In addition, the site provides a Twitter feed of Allegro’s tweets (twitter.com/AllegroDM) and an interactive poll.

According to Russ Graunke, Jr., President of Allegro Communications, “Allegro’s newly launched website gives our clients and prospective clients the opportunity to get to know us better and understand how we can help them with their direct and Internet marketing efforts. With the new site design, we have created a searchable, online, information-rich resource.” He adds, “this is a radical departure from the ‘set-it-and-forget-it’ static website approach. Our content literally changes every few minutes.”

Allegro is known for its ability to quickly turn around complex marketing projects. From initial concept to “go live” date, the new Allegro site was developed and launched in just 10 business days.

Allegro Communications, Inc. is a direct marketing firm based in Chicago, Illinois with 18 years experience helping its clients create strategic, results-driven direct marketing communications. For more information, visit Allegro’s website at www.allegrolink.com.

FreshDM, a web-to-print application developed by Allegro, allows a company’s marketing managers or sales team to quickly and easily create custom, variable print and direct mail. To learn more about FreshDM, go to www.freshdm.com.

Judges are selected for their energy, enthusiasm and dedication to excellence, making the prestigious honor all the more meaningful.

ECHO judges select the biggest and best ideas, the most creative use of media and channels, and the finest executions – in short, the very best work of the world’s very best direct marketing professionals. Judges rigorously assess campaigns based on strategy, creativity, and results. This focus on balanced judging assessment – combined with top-notch judges and outstanding entries year in and out – has made ECHO one of the most coveted awards for both agencies and clients.

Overall, participating judges come from cities across the Unites Stated, as well as from the UK, Brazil, Sweden, Italy, Belgium, Denmark, Scotland, Finland, Portugal, Hungary, Australia, New Zealand and Malaysia.

In 2008, Roeser was a runner-up for an ECHO award and chose not to enter in 2009 in order to accept the judging position. The 2008 ceremony was in Las Vegas and hosted by Emmy award winning comedian of the “Tonight Show,” Jay Leno, at a sit-down dinner and awards ceremony.

“It is a real honor to be chosen to stand side by side with one’s peers to view and vote on the world’s best direct mail campaigns,” stated Roeser.

Last year, 2008, was a banner year for Roeser. Not only was he a runner up for an ECHO; he also took home a PIXI. “PIXI” stands for Printing Innovation with Xerox Imaging, and PIXIs are handed out once a year to honor producers of America’s most creative brochures, flyers, space ads, and other print objects. Roeser won his PIXI for the “Most Unique / Innovative” entry.

“I am proud of Jonas and his broad marketing talents,” says Craig Smith, President of LTCFP. “His awards reflect just a fraction of what his talents have done to help brand our company and its producers on a national level.”

Thanks to a combination of LTCFP’s management, marketing, and agent performance, the company is expanding rapidly in spite of the down economy. In 2008 Inc. Magazine ranked LTCFP No. 1,353 among all companies and No.12 in the insurance category, in its annual ranking of the 5,000 fastest-growing companies in the nation.

Information about Roeser’s organization is available at web.ltcfp.com. Roeser may be reached at 866-471-4072.