NEWS: eMarketing
Innovative e-Marketing Technology Targets Equine Industry
NEWPORT BEACH, Calif. /Advertising Industry Newswire/ — Professional horse trainer Donna Cheek announced today the launching of EquinePro(TM), a marketing system designed specifically for the equine industry. The fully automated online newsletter service allows horse industry professionals to take advantage of the proven strategy of relationship and viral marketing with a “hands off” approach. Ms. [...]
562 Media Launches New Website Aiming to Simplify the Process of Finding Performance Based Marketing
LOS ANGELES, Calif. /Advertising Industry Newswire/ — An innovative new industry Website from 562 Media, Inc., TheLeadPages.com, is aiming to help media buyers, marketing directors and companies looking to purchase online and offline media on a performance basis. The Lead Pages offers a simple, intuitive industry directory where media buyers and marketing managers can easily [...]
Neotrope PR Grant Program helps nonprofit Special Equestrians gain international media attention
WARRINGTON, Pa. and TORRANCE, Calif. /Advertising Industry Newswire/ — Last year Special Equestrians was one of 10 nonprofits chosen from nearly 600 applicants to receive part of $25,000 in PR service grants for 2009. “We’ve always taken corporate social responsibility very seriously, and it gives all of us here a warm and fuzzy feeling [...]
South Carolina’s ROIonline adds Streaming Video Spokespersons to eMarketing Solutions
PAWLEYS ISLAND, S.C. /Advertising Industry Newswire/ — ROIonline LLC, an Internet Marketing company serving the industrial and business-to-business marketplace, has added streaming video products to the Internet solutions it offers its clients. Until just several years ago, Websites were static. Dial-up and ISDN connections made streaming videos slow to load sporadic in their quality. But [...]
ElectionMall CEO Ravi Singh Discusses eDemocracy 2.0 Coming to Canada
WASHINGTON, D.C. and TORONTO, Canada /Advertising Industry Newswire/ — Ravi Singh, CEO and founder of ElectionMall Technologies, is scheduled to speak at the 10th annual Art and Science of Public Affairs conference, sponsored by the Public Affairs Association of Canada. ElectionMall Technologies is a campaign technology company that is dedicated to helping campaigns of all [...]
ElectionMall Offers Technology Tools Bundled into One Single Package with ‘Campaign in the Box’
WASHINGTON, D.C. /Advertising Industry Newswire/ — After nine years of providing technology to political campaigns ElectionMall.com has learned a few things about the common challenges many of their clients face. “Running for political office isn’t easy,” describes ElectionMall CEO Ravi Singh. “We see a lot of campaigns that don’t know where to begin and are [...]
Ski Dazzle Announces Advertiser Packages for Four Consumer Ski-Snow Expos
LAGUNA BEACH, Calif. /Advertising Industry Newswire/ — Ski Dazzle LLC, the producer of the Nation’s Largest Consumer Ski & Snowboard Shows for over 30 years, announces exhibitor and advertiser packages available for the 2009/2010 snow season. Ski Dazzle(R) Snow Shows attract 180,000 ski, snowboard and active lifestyle attendees to Los Angeles, Chicago, the Bay Area [...]
New report from Eularis: Pharmaceutical eMarketing using Social Media – How to Use It Effectively
NEW YORK, N.Y. and LONDON, U.K. /Advertising Industry Newswire/ — Eularis is announcing the release of its report “How To Harness The Power Of Social Media In Pharmaceutical eMarketing.” This report puts to rest the issues around “can’t,” and shows Pharmaceutical marketers how they can utilize social media networks effectively to meet their marketing objectives. [...]
DepthPR Selected by mXpo Inc. to Promote Virtual Mortgage Trade Show to Mortgage Professionals
AVENTURA, Fla. — mXpo.net, the mortgage industry-sponsored virtual trade show, conference, job fair and educational content platform, has partnered with Depth Public Relations as the exclusive public relations provider for its 2009 industry-wide summit and expo for mortgage professionals on October 7 – 8. Depth Public Relations, LLC, is an alternative full service public relations, [...]
SEO Experts at Neotrope Make First Appearance on the Inc. 5000
TORRANCE, Calif. — Neotrope®, a leading SEO service, brand identity, public relations, and entertainment technology company, has announced its first appearance on Inc. Magazine’s 2009 Inc. 5000 list, which ranks the top 5,000 fastest-growing private U.S. companies. Between 2005 and 2008, Neotrope achieved a modest 22.5 percent growth rate with less than 5 full-time employees. [...]
Wealthy Taste Launches B2C Platform for High-End Products and Services
PALM HARBOR, Fla. — This summer Wealthy Taste Inc. launches its high-end directory of products and services with the goal of protecting businesses and consumers. “Deep inside, people want the very best from life and most are willing to spend extra to purchase that Louis Vuitton bag or wait to get a table at The [...]
Next Generation of Visual Web Advertising Launched by The Scuby Group
ORLANDO, Fla. — The Scuby Group says its new venture, Scubys.com, is the most unique visual advertiser on the Web. Clients set their price and visitors to the site can quickly locate a business, service or product with the simple click of a mouse. What makes the site truly unique is its beautiful images and [...]
Trendara B2B Marketing Agency Achieves 600 Percent Increase in Leads for Taycor Financial
LOS ANGELES, Calif. — “Over the last 2 quarters we increased our client’s online lead volume by over 600 Percent, and the landing page design and split-test techniques we deployed have resulted in conversion rates as high as 23 Percent,” says Rowe Morehouse, Principal Consultant at Trendara LLC. “We’ve been able to deliver a huge [...]
Marketers Offered Free Trial of CRM System for Consumer Brands from Loyalty Lab
SAN FRANCISCO, Calif. — Loyalty Lab, Inc., the leader in on-demand loyalty and CRM for consumer brands, today announced the launch of its Free Trial program. The Free Trial provides a “try before you buy” option on any of Loyalty Lab’s products to qualified companies for up to 90 days. Marketers will have the opportunity [...]
Online Marketing Firm Affiliate Media, Inc. Receives MAP 2008 Presidential Award
IRVINE, Calif. — Affiliate Media, Inc. (AMI), a recognized leader in the worldwide online affiliate marketing space, has been named among the winners of the 2008 Presidential Awards by prominent management consulting organization MAP (Management Action Programs). MAP, a Los Angeles-based firm specializing in leadership development and business consulting, selects its Presidential Award recipients based [...]
Microsoft is for Cheap?
COLUMN: Do you congratulate an ad agency account team when they talk a client into a bad campaign? What if they can do it a second and third time? From the standpoint of salesmanship, you have to respect the suits at Crispin Porter & Bogusky who got Microsoft to shell out for three disastrous campaigns [...]
Affiliate Marketing Leader Signs Up Well-Known Online Marketing Pro to Lead Marketing Efforts
IRVINE, Calif. — Affiliate Media, Inc., a recognized leader in the worldwide online affiliate marketing space, announced today that it has hired Bob Rains as the company’s new Vice President of Marketing. “We are extremely proud to welcome an online marketing professional of Bob Rain’s experience, caliber and reputation to the Affiliate Media family,” commented [...]
Communication Nation: Not-So-Super Super Bowl Ads 2009
COLUMN: An exciting Super Bowl game may be great for sports fans but it is weird for those of us in marketing, advertising, publicity and communications. The ads and promotions are the whole point of the afternoon and a good game just gets in the way. Anyone watching NBC during the day would have [...]
MyLocalWay Introduces Website Building Solution for Small Businesses
PORTLAND, Ore. — MyLocalWay(TM), the small business Internet presence company, introduces SnapDesign(TM) technology enabling small business owners and service providers to quickly create and maintain professional web sites. Many small business owners do not have websites because they are intimidated by the cost and complexity of creating them for their business. Countless sales opportunities are [...]
Neotrope Extends PR Grant Application Deadline for U.S. Non-Profits
TORRANCE, Calif. — Neotrope(R), a brand identity, PR, and marketing firm established Jan. of 1983, has extended the 2009 grant application deadline for non-profit organizations, from Nov. 12th, to Dec. 7th, 2008, due to the recent U.S. elections. The company is donating $25,000 in free public relations and newswire services to worthy smaller non-profit and [...]
BRC Marketing Strategist to Speak at 2009 Online Marketing Summit Conference
DAYTON, Ohio — The Online Marketing Summit, a national educational conference for corporate marketing executives, has selected Doug Lenos, Online Marketing Strategist at BRC Marketing, as a featured speaker at its February 4-7, 2009, event in San Diego, California. Lenos will discuss the importance of online marketing for business-to-business companies including the successful integration of [...]
Ravi Singh Speaks at Campaigns and Elections Politics Magazine’s ‘Winning: Your Crash Course in Campaigning’
WASHINGTON, D.C. — ElectionMall’s CEO and Founder, Ravi Singh, will reveal industry secrets on winning this election through the strategic use of the Internet in tomorrow’s Campaigns and Elections one day seminar. Singh will discuss what campaigns must do in the last 45 days before Election Day in order to win. ElectionMall’s topic is “Effectively [...]
Media Mayhem Selected by Stickam.com for Online Advertising
LOS ANGELES, Calif. — Media Mayhem Corporation (MMC) has signed an exclusive advertising representation deal with live social networking (streaming) giant Stickam.com. MMC will promote Stickam with the nation’s largest agencies and advertisers helping them effectively reach their target audiences. Stickam.com currently has 3.8 million daily page views as well as 2.5 million live streams [...]
Multimedia Marketing: Media Mayhem Corporation
LOS ANGELES, Calif. — Media Mayhem Corporation (MMC) announced this week that the company has assumed a “tight control” on the war for breaking multi-media platform strategy in a field that chews companies up and spits them out when they cannot produce what the client needs in today’s ever changing online advertising world. True multi-platform [...]
Neotrope Selected to Provide Internet Marketing Solutions for Creative Commercial Financing Firm, Lease With Crystal
LOS ANGELES, Calif. — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a cutting edge creative commercial finance company, Lease With Crystal (www.Leasewithcrystal.com), to provide promotion and brand development for their company and Website. As part of this program, Neotrope will provide its proven ContextEngine(R) [...]
STG Media Corp. Acquires Salient Digital, Inc. – Forms STG Interactive
TEMPE, Ariz. — STG Media Corp. is proud to announce it has acquired the internet portfolio and clientele of Salient Digital, Inc., a 7-year-old Internet Development Company. The acquisition will allow STG Media Corp. and STG Retail Direct, Inc., to provide their clients with a wide range of digital marketing services.
Neotrope Selected to Provide Internet Marketing for The Ballantine Corporation
TORRANCE, Calif. — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading direct mail printing firm, The Ballantine Corporation, to provide promotion and brand development for their company and Website.
ROIonline to Represent European B2B Portals in U.S. Advertising Marketplace
BRIGHTON, Mich. — ROIonline LLC, an Internet Marketing company serving the industrial and business-to-business marketplace, has been awarded new client contracts with EUROPAGES and Kompass – business-to-business search engine companies – to represent them for sales in the U.S.
Neotrope Selected to Provide Internet Marketing Solutions for New York Computer Technology Firm S & R Network Consulting
TORRANCE, Calif. — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading New York Computer Consulting firm, S & R Network Consulting, to provide promotion and brand development for their company and Website.
Social Media Campaign Launched by Street Attack for OurStage Facebook Application
BOSTON, Mass. — OurStage.com, an online community that allows independent musicians and filmmakers to compete for recognition and prizes by connecting directly with fans, has signed on to work with Street Attack to promote the new OurStage Facebook application. Street Attack will be launching an online viral campaign in November 2007.
Travel Industry Advertising Site ResortsandLodges Wins WMA WebAward
ST. PAUL, Minn. — Resorts and Lodges, a leading niche portal Web site providing advertising for the hospitality and travel industry, has received a WebAward for excellence in Web site design and development from the Web Marketing Association (WMA). The company was chosen from among 2,400 entries from more than 40 countries during the WMA’s annual WebAward competition.
Neotrope Announces Launch of PRTrax Reader Tracking for PR Business Intelligence
TORRANCE, Calif. — Neotrope(R), a leading California-based advertising, PR, and technology company established 1983, today announced the launch of its new PRTrax(TM) Reader Tracking solution, the first service of its kind in the industry. PRTrax allows marketing departments and public relations professionals to track press release readership data across multiple news sites in the Neotrope News Network, including Send2Press(R), and California Newswire(R).
Neotrope Selected to Provide Internet Marketing Solutions for LetsGoToPonce.com
TORRANCE, Calif. — Neotrope(R), a leading California-based advertising, public relations, and Internet Marketing firm established 1983, today announced that Puerto Rico-based international marketing and PR firm I:Avalanche Corp. has selected Neotrope to provide promotion assistance for LetsGoToPonce.com, South Puerto Rico’s (Porta Caribe) only highly segmented network of North American corporate and consumer customers who have expressed explicit interest in the region’s tourism, business and relocation opportunities.
Protocol Integrated Direct Marketing Partners with Alterian to Leap Ahead in Customer Analytics
CHICAGO, Ill. — Alterian (LSE:ALN), the leading global enterprise marketing platform provider, has been selected by Protocol Integrated Direct Marketing to provide analytics software. The Alterian Marketing Services Platform will power Protocol’s B-to-B and B-to-C clients’ ability to gain instant insight into their marketing data and use this to drive a coordinated marketing strategy across multiple online and offline channels.
Flvorful(TM) Video Ad Marketplace Revolutionizes Internet Video Placement for Advertisers and Content Publishers
AUSTIN, Texas — In its beta phase, Flvorful.com invites advertisers and publishers to try out a new and innovative Internet service that brings together the content of video publishers and matches them with the needs of advertisers. Flvorful makes it easy for advertisers to find the right Flash video content and for video publishers to attract advertisers and generate revenue.
enTrust Marketing Corp Helps New York FSBO Homeowners Sell Commission-Free
BUFFALO, N.Y. — What the internet has done for travel, it’s about to do for real estate, says enTrust Home Marketing. Travelers used to go to travel agents when they wanted a vacation. Now they go online, where the same work can be done more efficiently on one’s own; educated consumers know how to negotiate the best deal and the same can be said for home sellers. More homeowners are choosing to skip the middle-man and sell their homes on their own. They’re keeping the commission and saving themselves thousands of dollars in the process.
WiMoto Inc. Demonstrates Technology Using Social Networks for Massively Repercussive Personalized Wireless Marketing
SAN FRANCISCO, Calif. — Imagine: You’re walking down Market St. approaching Stockton. Your cell phone beeps and you open it to see the cover of the new CD from your favorite Reggaeton artist, Don Omar. A colorful message from Virgin Records across the street scrolls across the screen: “Serena – Welcome to the neighborhood! Come in and pick up this CD and we’ll give you 20% off.
Indie Music Promotion Tool Launched on BETA Records Website
LOS ANGELES, Calif. — BETA Records and founders Chris Honetschlaeger and Georg van Handel are making it possible for independent musicians to take advantage of the communication and promotional advantages of ringtones. New feature is available at no cost for any artist on the betarecords.com site.
Domain Liquidations announces sale of Premium Domain Names including BuyersGuide.com and FluShots.com
VILLANOVA, Penn. — What do you do if think you own a million dollar domain name and you want to sell it? The new service – DomainLiquidations.com – will promote and broker the sale of your premium domain name for you. Today’s advertisement on page A6 of the Wall Street Journal (think expensive) reflects a major shift in how premium domain names are bought and sold.
eBay Keywords Program Being Discontinued
eBay announced this week that they will be discontinuing the eBay Keywords program at the end of September. The program allowed eBay sellers to bid for keywords for text ad placements.
Over 100 College e-Textbooks Open for Advertising This Fall
BLOOMINGTON, Minn.– Looking to provide unique ways for youth marketers to reach college students, Campus Media Group has expanded its offerings to include advertising in downloadable textbooks. CMG, which develops and executes media and marketing strategies on college campuses, has partnered with St. Paul, MN-based Freeload Press Inc., which publishes e-textbooks.
Neotrope Announces Relaunch of Send2Press PR Partner Program
LOS ANGELES, Calif. — Send2Press(R), a leading targeted newswire service, announced today it will again offer its PR Partner Program to qualified ad agencies, PR pros, and marketing companies. The program, last offered in 2003, allows appropriate advertising firms to offer Send2Press news distribution and Internet marketing services and receive a partner discount, without having to meet volume requirements or pay a start-up fee.
The IAB announces the Formation of an Industry-wide Click Measurement Working Group
NEW YORK, NY — The Interactive Advertising Bureau (IAB) this week announced that they are forming an industry-wide Click Measurement Working Group to create a set of Click Measurement Guidelines. These Guidelines, a joint effort with the Media Rating Council (MRC), will provide the detailed definition of a “click” and the standard against which clicks are measured and counted including the identification of invalid clicks and/or fraudulent clicks.
Send2Press Relaunches VNR Service
LOS ANGELES, CA — Send2Press(R), a leading targeted newswire service, announced today the relaunch of its video news release, or “VNR,” production and distribution channel. As part of the revamped service offering, Send2Press will be both producing and disseminating client VNRs online and to the media for the first time since 2002.
Federal Judge to Rule on Google’s Right to Allegedly Limit Speech on the Internet
LOS ANGELES, CA — At 9:00 a.m. on Friday, June 30, 2006 in United States Federal Court, 280 S. First Street, Courtroom #3, San Jose, California, a drama will play out between KinderStart.com (a site for kids zero to seven and their parents) and the giant of the Internet, Google, controlling up to 80% or more of ‘Net searches worldwide.
Author and USCG Veteran Uses AmazonConnect e-Marketing to Interact with Readers
HENDERSON, NV — Author Ron Butcher is using Amazon’s new “Plog” feature in an effort to communicate to the masses regarding his new non-fiction cruise travel guide, “Cruise Control: Your Peace of Mind at Sea.”
LookSmart Unveils its Next Generation PPC AdCenter
SAN FRANCISCO, CA — LookSmart Ltd. announced this week the launch of their new enhanced AdCenter with improved functionality icnluding Daily budgets (versus monthly) which give you more control of your distribution and spend. You will now be in distribution every day of the month.
Yahoo! Sued for Alleged ‘Typosquatting’ and Click Fraud
NEWARK, NJ — In a class action lawsuit brought this week against Yahoo! and its pay-per-click (PPC) unit Overture Services, Inc., plaintiff Crafts by Veronica, of Newark, NJ claims that the search portal and others have engaged in click fraud against advertisers who pay to display ads in relation to search content.
Dynamics Direct Manages Everything Email for Vongo
LOS ANGELES, CA — Dynamics Direct, Inc., a leading provider of email marketing software and ASP solutions for the enterprise market announced today that the company’s Dynamic Messenger(TM) product suite is managing all of the email communications for Vongo, the new video download service introduced last month at the 2006 Consumer Electronics Show by Starz Entertainment Group LLC (SEG).
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