Category Archives: eMarketing

eMarketing News – Internet marketing, pay-per-click, SEO, and related topics

2013 Non-Profit PR Grants

Cause Related Marketing: 2013 Non-Profit PR Grants Announced – Deadline Feb. 15, 2013 to Apply

2013 Non-Profit PR GrantsTORRANCE, Calif. /Advertising Industry Newswire/ — California-based entertainment company, Neotrope, founded in 1983, recently announced its annual Nonprofit PR Grant Program for 2013. As in prior years, ten (10) U.S. based charitable non-profit “worthy causes” will receive in-kind grants totaling $50,000; including public relations, news dissemination and online marketing services, as part of the company’s 30th anniversary. The grant program has been renamed for 2013 as the “JL Simmons NonProfit Grants” program.

Neotrope has been honored to help many worthy causes, including Camp Blue Skies, Children Awaiting Parents, Fresh Start Surgical Gifts, Girls Write Now, Move for Hunger, Pacific Pinball Museum, The Bob Moog Foundation, Starlight Children’s Foundation, and dozens more.

The Non-Profit PR Grants program was originally launched in 2000 to help assist U.S. 501(c)3 worthy causes to raise awareness, attract halo sponsors, and better connect with donors and volunteers.

For 2013, the Grant has been named after the company co-founder, the late Dr. J.L. Simmons, PhD, who passed away in 2003. Henceforth the Neotrope PR Grants will be known as the “J.L. Simmons Non-Profit PR Grant.”

A dedicated portal for information and this year’s grant application form has been established at: http://prgrants.com – deadline to apply is Feb. 15, 2013.

“When we launched the grants program in 2000 our intention was to leverage our background in marketing and PR; we felt it more useful to help an organization ‘spread the word’ over giving them a small cash donation,” said Christopher Simmons, member PRSA and ASCAP, and Neotrope CEO.

He added, “My father and I both wanted to help worthy causes who often don’t have the staff or funding to promote their organization as effectively as they might. This program directly addresses that need. Starting this year the grant program has been renamed after him, which I think is appropriate for all the inspiration he provided to both me and so many of our clients.”

Each 2013 PR Grant recipient chosen from qualified applicants will receive free news distribution through Send2Press(R) Newswire, as well as free run-of-site advertising across the Neotrope(R) News Network for 12 months (through March 2014); the combined value of in-kind services is approximately $4,500+ per recipient.

About Neotrope:
Neotrope(R), established January 1983 in California, USA, is a family-owned small business specializing in brand identity, advertising, marketing, SEO, content development and public relations (PR). The creative team includes accredited PR pros (including PRSA members), working journalists, published authors, musicians, and other contributing talents. Neotrope was an Inc. 5000 company in 2009, and has an A+ rating with the BBB.

Dawn Westerberg Consulting

Duct Tape Marketing Consultant Dawn Westerberg to Present Webinar about Google+ for Association of Strategic Marketing

AUSTIN, Texas /Advertising Industry Newswire/ — B2B Marketing Strategist, and Authorized Duct Tape Marketing Consultant, Dawn Westerberg will be presenting “Adding Google+ To Your Marketing Mix” for members of The Association of Strategic Marketing on Thursday, March 15, 2012. Westerberg believes that the integration between Google+ and other widely used Google applications, services and tools such as Gmail, Google Places, Chrome and Blogger, to name just a few, create a convenient and powerful platform for B2B marketers and business.

“Google+ promises some intriguing possibilities for B2B marketers,” said Westerberg. “When you take into consideration that Google and YouTube are the number one and number two search engines, making content available on Google+ only makes sense.”

About The Association of Strategic Marketing:
The Association of Strategic Marketing (www.associationofmarketing.org) is a training and development website for Marketing professionals. Association of Strategic Marketing provides unique up-to-date Marketing training through audio conferences, webinar and articles.

About Dawn Westerberg Consulting:
Dawn Westerberg invites business owners to “fall in love with your business again” through a sound marketing strategy that drives results and profits. Dawn Westerberg Consulting LLC assists companies in developing marketing plans that take full advantage of online and traditional marketing to create lead demand from ideal prospects.

An Authorized Duct Tape Marketing Consultant – http://dawnwesterberg.com/duct-tape-marketing/ – Dawn is a frequent speaker at conferences throughout the country on the topics of marketing, social media, online presence, and blogging. She publishes a blog on B2B Marketing at http://dawnwesterberg.com and is a contributor at the Duct Tape Marketing Consultant’s blog. With headquarters in Austin, TX, she serves customers in the United States and Canada.

Masterseek B2B

B2B search technology company, Masterseek Corp., reaches major milestone in company listings

NEW YORK, N.Y. /Advertising Industry Newswire/ — Masterseek, the world’s fastest-growing B2B search engine platform, has announced an important milestone: The business search engine giant has now reached 100 million business profiles.

According to Rasmus Refer, President of Masterseek, “Already included within these 100 million listings for businesses worldwide are comprehensive, accurate contact data for all Fortune 500 companies, and the Masterseek Business Directory also features 408,000 importers and exporters. As another important milestone in business search technology, it is especially noteworthy that over 76 million of these Masterseek-listed businesses can be reached through the platform’s e-mail contact form.”

The importance of achieving such a milestone is logistical as well as psychological: By providing business researchers with access to information regarding every significant company and business enterprise worldwide, and by offering businesspeople the tools to achieve B2B search results with pinpoint relevancy, Masterseek is now poised for more growth ahead.

Masterseek’s achievements leading up to the New Year are expected to provide a foundation for the launch of even more functionality during 2012, building upon Masterseek’s reputation as a business search powerhouse and continuing to highlight Masterseek’s ability to connect buyers and sellers around the world on a common, highly-effective business platform utilizing intelligent software that learns and responds to the needs of users in real time.

Search-technology industry analysts believe that 2012 will be another year of continued rapid growth and development for Masterseek, already an acknowledged leader in B2B search technology, with more news expected soon.

Dawn Westerberg Consulting LLC

Annual Duct Tape Marketing Gathering 2011 in Kansas City to feature session on how blogging and Google+ can be used to grow B2B online visibility

KANSAS City, Mo. /Advertising Industry Newswire/ — Dawn Westerberg, president of Dawn Westerberg Consulting LLC, and an authorized Duct Tape Marketing Consultant, will be presenting a session on “Blogging, Twitter and Google+” at the Duct Tape Marketing Gathering 2011 conference. The session will focus on how blogging, Twitter and Google+ can be used to grow online visibility for businesses as a means to generating more qualified opportunities for winning new customers. The event will be held in Kansas City, Missouri, October 27-29, 2011.

“One of the most valuable assets a business can invest in is valuable, strong, targeted content on their blog to guide the website visitor through the qualification process,” said Westerberg. “Duct Tape Marketing refers to this as the Marketing Hour Glass. The prospect experience involves specific stages: Know, Like, Trust, Try, Buy, Refer, Repeat. Online content should facilitate a prospect’s movement through those marketing stages.”

Once a collection of strong content is published on the website or blog, Westerberg advocates the use of social media platforms such as Twitter and Google+ to circulate the information. “Social media platforms have gathered target audiences. It’s up to business owners to develop online networks and share the benefit of the solutions they’ve developed and deployed for other businesses.”

“The more complicated the solution, the more benefit there is to regular blogging,” explained Westerberg. “Business owners can highlight products, services and methodologies through blog posts. This will serve to give website visitors a productive and satisfying web experience.”

Gathering 2011 is the annual Duct Tape Marketing conference for authorized Duct Tape Marketing consultants.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC (www.dawnwesterberg.com) serves companies from coast to coast and border to border with marketing strategy, marketing message development, campaign and content creation and online marketing. An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, collaboration, and measured results.

You can read Dawn’s blog at: http://citizenwire.com/news/citizen-articles/dawn-westerberg-blog .

Neotrope

Send2Press Newswire Helps U.S. Small Businesses with Their PR Budget, ‘Rolls Back’ Pricing to 2008 Rates

TORRANCE, Calif. /Advertising Industry Newswire/ — To help small businesses survive the economic crises and jumpstart their PR and marketing efforts, Neotrope has rolled-back service pricing on Send2Press(R) Newswire press release writing and targeted news distribution packages to 2008 rates.

“Many of our clients had great growth in the period of 2005-2008, and then when the economy tanked in 2009 and 2010, promotional budgets got constrained, and some companies had to abandon marketing and PR altogether,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “This year we’ve heard from a lot of companies coming back from the brink, and they have asked for discounts or considerations, and we have rolled back our service plan pricing where possible to accommodate our clients.”

Most Send2Press service plan pricing has been reduced back to 2008 levels, which amounts to an immediate 10 to 20% price “roll back” effective August 1, 2011, on most services.

“Many marketing firms and news services arbitrarily raise their rates 5% – 10% each year, and we followed suit this year after holding the line for many years; as it turned out, that wasn’t what our customers needed at the exact moment their budgets again allowed for marketing campaigns,” said Simmons. “This roll-back program will help those clients bring their businesses back up to speed without having to face their own debt crises like the U.S. is experiencing right now.”

About Neotrope:
Since 1983 Neotrope(R) has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online portals. The company pioneered the concept of search optimization of press release content back in 1997. Neotrope was an Inc. 5000 company in 2009. More information: www.Neotrope.com .

About Send2Press:
Send2Press(R) (a service of Neotrope) offers best-in-class affordable Direct-to-Editors(TM) news distribution to working print and broadcast media, online and social media, and deep into search engines using proprietary Neotrope ContextEngine(TM) technology. Send2Press is unique because it was the first newswire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts. Learn more about Send2Press at www.Send2Press.com .

open4sale video contest

Local advertising and marketing portal, Open4Sale, launches World’s Best Brand Video Competition

SAN CLEMENTE, Calif. /Advertising Industry Newswire/ — Social networks and online marketing portals continue to pop up all over the World Wide Web. However, according to Simon La Barrie, CEO of Open4Sale, “Few are designed with the user in mind.” That’s why to get users involved from the get go, Open4Sale has launched a competition that’s being headlined as the “World’s Best Business Offer.”

So, what does it entail? Open4Sale is asking businesses around the world to send in a short video about a special promotion their business has to offer (i.e., 10 percent discount or two for one deals) with some information about why their business is the best in the world.

By April 30, 2011, the producer of the most-viewed video will win a seven-night trip for two to their choice of Sydney, Australia or Los Angeles, California where they will stay at the Hilton International. Travel insurance and $1,000 in spending cash is included and the winners will get to meet the company’s CEO.

“And during the competition, businesses will receive worldwide promotion through search engine campaigns, newsletter alerts to a massive global e-mail database, public relation campaigns and more,” says La Barrie.

La Barrie adds that, “We are really member-centric. We give our members the platinum-card treatment and if they have questions about anything, they can communicate with us directly. Similar sites are just not that readily accessible. We want our members to be successful as within our goals.”

About Open4Sale:
http://www.Open4Sale.com is an online marketing portal that helps individuals and small to large-sized businesses, worldwide, to promote their businesses and/or products on a global scale for minimal cost and maximum return.

Anyone can become a member and basic membership starts at $30 per year. Upgrades are available for additional features that include a user-friendly tool for producing a television commercial and an added inclusion of instant contact.

The site is member driven and customer service is at the forefront. Members can upload information and market their business, sell a home or car and rent or advertise a holiday getaway; there is also much more to come.

Additionally, Open4Sale.com is in the process of negotiating with some powerful investors and partners to reveal some ground-breaking technology in the next few months.

Currently, Open4Sale.com is headquartered in Australia with offices in the U.S. and Europe. It’s in the process of setting up offices in Dubai and Singapore.

ezilon local search

Local Search and Business Advertising Portal EZILON adds Major North America Cities

HOUSTON, Texas /Advertising Industry Newswire/ — Charles Michaels of Ezilon Inc. announces the company’s drive and dedication to supplying the foremost local and regional directory listings is now increased through the launch of its newest site at http://local.ezilon.com covering major cities in the United States. With this in mind, Ezilon Inc. doesn’t use auto listings as a way to fill its directory. Real people spend real time authenticating these listings for local city directories. “Whether you are a consumer or business your time will be spent more wisely when using the local search option knowing that the directory has been thoroughly checked,” says Michaels.

Ezilon has expanded its new website so that less time is spent searching through the web directory by using local directories at the city search level. This means more time to focus on what one wants and less time searching for it. Not only does Ezilon.com offer the ability to search through regional directories but with the new site users can also browse through local listings supporting their area. This can save a great deal of frustration and time.

Ezilon’s new local/city directory covers cities like New York, Los Angeles, Chicago, Houston, Dallas Forth Worth, Miami, Atlanta, Denver, San Francisco, Boston – to mention a few. Listing a business with the directory is easy and can be done through both regional http://search.ezilon.com and http://local.ezilon.com local directories. This can be extremely beneficial depending on the size of the business. Submitting one’s business listing is free in the local one, other than for those that wish to place an enhanced listing that typically offer a much higher exposure rate.

History of Ezilon:
Since 2002 Ezilon Inc. has offered regional directories through the web. Companies looking to expand their business by increasing consumer awareness through US directory have been and continue to be a priority with Ezilon. Charles Michaels states that from this company’s beginning this site has been geared to support and offer local listings as well as US local listings that can be found easily. This serves to increase local businesses revenue by increasing their exposure. The same is true for US local businesses – Ezilon helps to increase their exposure.

This company is proud of the fact that they have always welcomed all to list with their site. It is easy to do and only needs verification. Meeting the criteria for submission isn’t hard and doesn’t take long to become verified. The process of verification will continue to be kept up-to-date to keep this site at its highest functioning level.

Interested parties can contact Ezilon Inc. by phone or online at http://www.ezilon.com if interested in submitting business information, whether as a small business or larger company.

If you would like further information concerning this press release, please feel free to contact Charles Michaels at 1-800-913-5633.

Jonas Roeser, LTCFP

LTC Industry Connects to Customers using e-Business Cards as part of Successful Marketing Campaign

KIRKLAND, Wash. /Advertising Industry Newswire/ — LTC Financial Partners LLC (LTCFP) this month revealed one of its marketing secrets: “electronic business cards” that supply an agent’s name, address, and phone number, just as old-fashioned business cards do, but with a difference. The electronic variety “can’t be misplaced, and they establish credibility by providing helpful, detailed information,” says Jonas Roeser, LTCFP’s Senior Vice President of Marketing & Operations.

The new “business cards” are “personal websites on steroids,” says Roeser. LTCFP started by offering its agents plain personal sites, “but that wasn’t enough,” Roeser says. “It was like having your contact information on a printed card, but never handing it out, or hiding it in a dark corner somewhere. So we’ve added steroids.” These consist of a personal public relations service and social networking on sites such as Twitter, Facebook, and blogs. “This outreach spreads each agent all over the web, with lots of references back to the personal sites.”

The tangible results include simplified appointment setting, savings of time and money though online education, and building of trust necessary for establishing a client relationship.

How do LTCFP’s agents “hand out” their electronic cards? “They just tell people to go to Google and enter their name followed by LTC,” says Roeser. “That brings up a link to their site and a lot more besides. Thanks to our program, there’s a ton of stuff out there about each agent.” For example, a search for “Amy Pollock LTC” brings several pages of links.

So far more than 100 LTCFP agents have taken advantage of the program, and “it’s really helping them reach out,” Roeser says.

LTCFP is one of the nation’s most experienced long-term care insurance agencies. In California, the company is known as LTC Partners & Insurance Services, LLC.

zavee llc

Zavee LLC rolls out social living portal for Florida B2C, announces executive team

BOCA RATON, Fla. /Advertising Industry Newswire/ — Zavee LLC has today announced their executive team, a dynamic group of attorneys, raised in the small business dynamic, who have created a social living website designed to stimulate local economies. The company recently made its debut in the South Florida market. Zavee offers local merchants highly-customizable marketing tools, which allow them to attract new customers and reward loyal ones. Zavee also provides cash back rewards to shoppers and diners, while encouraging them to write reviews and share their experiences.

This unique community-focused concept for Zavee.com was created by three distinguished attorneys who are all committed to the importance of supporting the small business owner. The Zavee website offers easy-to-use tools for local merchants to help them compete with the larger corporate players by harnessing the latest web-based technologies and social media tools such as Facebook and Twitter. Merchants are able to offer discounts and specials, while tracking new customers and rewarding loyal ones. The local shoppers and diners benefit by receiving discounts every time they visit neighborhood establishments that are Zavee merchants.

“We launched in the South Florida market because we all have community ties here,” said Ron Stack, COO of Zavee. “This area was greatly impacted by the economic downturn and Zavee’s marketing tools will be able to help the local small business owner, the heart of the economic engine, begin the re-growth process.”

The Zavee Executive Team:
Alan Pleskow. Alan is Chief Executive Officer of Zavee and is responsible for Zavee’s overall vision and strategic direction. A practicing attorney, Alan is a shareholder and practice team leader at a major global law firm. He is a nationally recognized expert in Real Estate financing and represents major global financial institutions. As such, Alan divides his time between his law firm and Zavee. Alan is an experienced entrepreneur, having founded and sold a medical products company. Alan’s commitment to local business stems from his experience working as a house painter to put himself through college. A native of Buffalo, NY, Alan received his B.A. (cum laude) and J.D from the State University of New York at Buffalo. Alan lives in Parkland, FL with his wife and two children. He is an avid golfer, SCUBA diver and skier.

Ronald Stack. Ron is Chief Operating Officer of Zavee and is responsible for Zavee’s day-to-day operations. He works full time for Zavee. In addition to his operational responsibilities Ron directs Zavee’s marketing and software development strategies. Ron also spearheads, along with co-founder Stephen Rabinowitz, Zavee’s business development efforts. A former corporate lawyer, Ron has more than 20 years experience advising some of the nation’s largest brands and their agencies on effective marketing and communications strategies. Ron also produced and directed marketing videos, including a multiple award-winning video for the Republic of Singapore. Ron grew up among retailers, working summers and vacations for his family’s retail and auction firm. A native of Long Island, NY, Ron earned his B.A. (cum laude) from Princeton University and his J.D. from Vanderbilt University, where he was an Editor of the Law Review. He also studied film and video production at New York University. Married with three children, Ron currently divides his time between Mendham, NJ and Highland Beach, FL. Ron enjoys classic cars and races his aging Porsche at tracks throughout the Northeast.

Stephen Rabinowitz. Stephen is a shareholder and practice team leader at a major global law firm, where he has implemented innovative service management and client management ideas. Based in New York City, Stephen represents developers, lenders and investors in complex real estate transactions. Although Stephen is not a full-time employee of Zavee, he devotes substantial time, effort and energy to Zavee’s business development and strategic initiatives. Stephen received his B.A. (cum laude) from Brandeis University and his J.D. (cum laude) from American University Washington College of Law. A native of Brooklyn, New York, Stephen lives in Larchmont, NY with his wife and three children. Stephen has been a working musician and guitar collector since college and continues to play professionally.

About Zavee:
Zavee is a community-focused, “Social Living” site that benefits shoppers, merchants and charitable causes. Via the website and Facebook, shoppers learn about all the hottest deals and offers and are rewarded with cash back each time they shop and dine at Zavee merchants. They can then “socialize” their experiences by writing reviews about the merchants they just visited. Merchants benefit from Zavee’s innovative marketing program, allowing each partner to tailor their deals, offers and loyalty programs to their customers’ needs. And causes benefit from Zavee’s unique Care Shares(TM) program that puts shoppers in control of Zavee’s charitable donations. Visit www.zavee.com or via Facebook www.facebook.com/Zavee .

Your Internet Marketing Show

Palm Harbor-based Internet marketing consultant Len Dozois will launch Your Internet Marketing Show Aug. 7

PALM HARBOR, Fla. /Advertising Industry Newswire/ — Palm Harbor-based Internet marketing consultant Len Dozois will launch Your Internet Marketing Show on Saturday, August 7, 11 a.m. to noon on WTAN-AM 1340, Clearwater, Florida, and WDCF-AM 1350 Dade City. Live show audio and video will be streamed online.

Citing an absence of Internet marketing advice in the Tampa Bay talk show market, Internet marketing specialist Len Dozois today announced the broadcast schedule for Your Internet Marketing Show premiering Saturday, August 7 from 11 a.m. to noon on AM 1340 in Clearwater and AM 1350 in Dade City. The show is also streamed live on the Web.

Mr. Dozois is Managing Director of CopySurgery, LLC, a Palm Harbor-based Internet marketing company serving clients in North and South America, Europe and Asia, The show is dedicated to helping new and established business owners increase online and offline traffic and improve their online sales process.

“If you run a business of any type and your prospects and customers can’t interact with you online, you’re losing money,” according to Dozois. “Your Internet Marketing show will help you increase your online presence, improve the quality of your site, and make more sales,” Dozois added.

Len and his invited guests will discuss a wide variety of “how to” topics aimed at helping business owners drive more traffic, increase conversions, and build customer and brand loyalty using proven internet marketing tools and techniques. Listeners are welcome to call in during the show to discuss their specific internet marketing issues.

“There are thousands of under-performing business Web sites in the Tampa Bay area alone and, believe it or not, there are also thousands of businesses that still do not have an Internet presence,” according to Dozois. “Anyone in either of those situations will definitely benefit by listening to the show,” he added.

Visit www.YourInternetMarketingShow.com to learn more. Visitors to the site are encouraged to sign up for the free Insider’s Club so they can receive a variety of free products and services as well as how-to articles that expand on the topics discussed during the show.

Advertising and sponsorship opportunities are available for internet marketing-related companies and service providers.

About Len Dozois:

Len Dozois is an Internet Marketing and Web Technology specialist and partner in CopySurgery, LLC, a global internet marketing consulting company serving clients in 40 countries. He is also the former Director of Internet Marketing for Systemax, Inc. (NYSE:SYX), the parent company of CompUSA, Circuit City, and TigerDirect, as well as the co-founder of a company ranked #134 on the Inc. 500 before it was acquired.

4 Styles Enter-Active Systems

Interactive Book Marketing Service Engages and Envelops the Visitor in 3-D Environment

OKLAHOMA CITY, Okla. /Advertising Industry Newswire/ — JAF Industries this week announced a new solution for bringing a reader into an interactive environment to engage them about a book, or any other type of product. 4 Styles Enter-Active Systems, a division of JAF Industries, recently released an interactive tool that allows potential consumers to preview books and other products in a manner that appeals to all four learning styles: auditory; kinesthetic; visual and reading/writing.

Posed with the challenge of marketing his new book, “Falling Apart” (ISBN: 978-160-594-3954), author Ken Brown gathered together a team of learning experts to design a tool like no other – 4 Styles Enter-Active Systems – to help authors, publishers and companies to promote and market their books and other products.

“This very cool and revolutionary new marketing tool prompts the user to click on images, colors and messages. During this time, music and voice overs entertain the user and he or she must follow directions to get to the next level,” says Brown.

In the case of this launch design, each level provides book teasers and excerpts to draw the user deeper into the story, which eventually ends up leaving him or her wanting more.

For example, in the book preview for “Falling Apart,” the user begins in a contemporary living room setting where he or she must click on seven items before advancing to the next level. Each item, when clicked on, reveals part of the story.

“Each preview can be custom designed to meet the needs of the client,” says Brown. “So many companies and individuals can benefit and truly need this tool to introduce their books or other products.”

Brown explains that this interactive tool can be applied to just about any product that someone wants to promote.

About the Creators:

Ken Brown brings nearly 40 years of experience of customer service to life with his unique belief that a customer is more than just a number. And, while technology has changed, his philosophy has not. His ideas and innovations have brought him success in business with each successive endeavor he has undertaken. Never forgetting his abilities as an artist, in 2009 he co-authored the fiction book, “Falling Apart” and then launched 4 Styles Enter-Active Systems.

Ken’s wife, Tammy, is a teacher and co-author of “Falling Apart.” Wanting to find new ways to promote and encourage people to read, she used what she learned teaching, going to school, and writing to also help start 4 Styles Enter-Active Systems.

For more detailed information about 4 Styles Enter-Active Systems, visit: www.enteractivesystems.com .

Santos e-democracy

New Digital Strategy in Latin American E-Democracy Helps Juan Manuel Santos Victory

BOGOTA, Colombia /Advertising Industry Newswire/ — Nearly half a million Colombians logged on to SantosPresidente.com between June 1st and June 20th, the second round Presidential elections to follow the Santos campaign and the Candidate’s initiatives, turning the tide in this historic political victory. In under 72 hours, 1,076 individual Web pages, comprising the first-ever Virtual Headquarters used for Presidential Elections in Latin America, had been launched offering multiple ways to engage, support and follow the candidate.

“I am surprised at what developed here in Colombia for the last 50 days in the digital space. In ten years in online politics I have never seen such a quick and strong impact in a democratic process as I saw in Colombia,” said Ravi Singh, ElectionMall.com CEO.

When the digital initiatives began on May 3rd, Juan Manuel Santos was 12 points behind colorful candidate Antanas Mockus in the polls. The first-round results yielded 46% preference for Santos, totaling nearly 7 million votes and almost doubling the opposition. On Sunday 20th, a whopping 9 million Colombians elected Santos as their new President, the highest recorded voting in the country’s history, along with a 70% lead. For a people who didn’t quite grasp the power of digital media before the 2010 Presidential Elections, history was broken in two.

Among the innovations nurtured in the process are a first-ever iPhone App for a political candidate in the country; more than 4 million email opt-in email addresses were assembled; the first advanced team feeding live streams via Ustream with iPhones; an SMS short code with all national carriers for opt-in SMS strategies; Pop-Corn parties (with instructions!) to watch presidential debates online, a Wall of Shame to end dirty war across all social media and personalized merchandising downloaded from the site for each city and county nationwide.

SuperSantos, the game where candidate Juan Manuel Santos fights poverty, corruption, unemployment and drug trafficking was at full-blast. Citizens entering their voter IDs were seeing their exact voting location, along with digital maps and a suggested route, for the first time. This was the culmination of a 50-day Digital Revolution that catapulted Juan Manuel Santos in the polls from 12 points behind the colorful candidate Mockus, to the Colombian Presidency with over 9 million votes, the highest in the country’s history.

Through a series of initiatives that involved world-class vendors and brands including ElectionMall.com, Google, Microsoft, Ustream, Vimeo, Flickr, YouTube and local agencies and talent including Sistole, SigmaMovil and Servinformacion, the Web 2.0 Digital Victory Team of the Juan Manuel Santos presidential campaign have rocked Colombian elections and brought innovation to the digital democratic process in the entire Latin American region.

Social Media links:
http://www.facebook.com/JMSantos.Presidente .
http://www.twitter.com/UneteaSantos .
http://www.youtube.com/JMSANTOSPRESIDENTE .
http://www.delicious.com/santospresidente .
http://www.flickr.com/photos/santospresidente ,
http://www.vimeo.com/user3733080 .

SuperSantos game:
http://www.santospresidente.com/supersantos/ .

ElectionMall

Campaign Cloud: ElectionMall and Microsoft Partner for Political eMarketing Initiative

NEW YORK /Advertising Industry Newswire/ — At the Personal Democracy Forum Conference in New York today, ElectionMall and Microsoft Corp. announced a strategic partnership to provide the one-stop technology shop for running and winning political and issue advocacy campaigns. As part of the relationship, the companies introduced Campaign Cloud, an integrated set of customizable technologies, from online collaboration to robust Web presence.

The Microsoft and ElectionMall.com relationship provides a unified environment for campaigns of all sizes to manage technologies in one place, taking people out of the business of technology to focus on winning the campaign. From school board candidacies to national congressional or presidential campaigns, the Campaign Cloud services strengthen the core elements of political or activist campaigns – fund raising, generating votes and building awareness.

“In today’s environment, campaigns should spend more time on winning and less on managing multiple technology decisions. Now, through our joint offering with Microsoft, we can help democratize the online campaign and election process in an unprecedented way,” said Ravi Singh, CEO and founder of ElectionMall. “Our 10 years of experience in the space combined with Microsoft’s trusted technologies will together empower the everyday candidate and help increase political participation.”

Campaign Cloud will provide end-to-end campaign services, including tools to do the following:
* Build a Web presence (http://johnsmith.voterspace.com)
* Manage communications and collaboration with staff, donors and volunteers
* Raise money online and manage donor base
* Promote awareness with e-mail, phone, text and online advertising, and through social networks
* Manage get-out-the-vote efforts.

“From running and staffing a campaign to engaging voters, today’s candidates expect technologies that enhance their efforts in powerful ways,” said Curt Kolcun, vice president, Microsoft U.S. Public Sector. “The partnership combines ElectionMall’s expertise with Microsoft’s cloud capabilities to offer long-term, scalable tools for greater impact.”

Today’s announcement is part of Microsoft’s Campaign Ready offering (http://www.microsoft.com/campaignready). Campaign Ready is a set of Microsoft products and services positioned to meet many business, political, technical and infrastructure needs for running a political or advocacy campaign.

Additional information about Campaign Cloud is available at http://www.electionmall.com/microsoft .

About ElectionMall Technologies:
ElectionMall.com is a world leader in providing Internet-based nonpartisan solutions for elections and campaigns.

About Microsoft:
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Kerri Milam

Atlanta-based Depth PR chosen by Comergence Compliance Monitoring for Public Relations and SEO

ATLANTA, Ga. /Advertising Industry Newswire/ — Depth Public Relations, an Atlanta,a provider of public relations, Internet search visibility and marketing strategies for the mortgage lending and financial services industry has signed Comergence Compliance Monitoring, a leading provider of third-party originator (TPO) monitoring and due diligence solutions based in Orange, Calif.

“Comergence Compliance Monitoring strives to be the gold standard for third-party originator monitoring and surveillance,” said Greg Schroeder, president of Comergence. “To effectively communicate our message to the market, we chose an equally best-of-breed provider in Depth Public Relations.”

“DepthPR is committed to promoting responsible lending and sound business practices throughout the financial services industry, and we feel the type of comprehensive, ongoing TPO due diligence that Comergence Compliance advocates is directly in line with that goal,” said DepthPR principal and founder, Kerri Milam. “We are honored to have been selected as the agency of record for such a stellar organization and are eager to support Comergence business objectives with high quality public relations, communications and web visibility strategies.”

About Depth Public Relations, LLC:

Since 2006, Depth Public Relations has delivered 100 percent senior level counsel, industry insight and tactical intelligence to financial services and financial technology businesses. Its expertise includes precision messaging strategy, keyword analysis and deployment, use of industry-specific B2B networking through online communities and trade media outlets, content development and placement, organic search engine optimization (SEO) and other initiatives that strengthen brand reputation.

Principal strategist and client service executive, 25-plus year PR and marketing veteran Kerri Milam remains immersed in each client service engagement from planning based on business objectives to measurement based on agreed upon metrics.

DepthPR has represented several notable mortgage technology service providers including: Titan Lenders Corp, IDS, Del Mar DataTrac, PCLender.com, Motivity Solutions, MBS ProClose, Cogent Closing Associates, and others.

For more information about Depth Public Relations, LLC, services visit www.DepthPR.com or email Kerri S. Milam at Kerri@DepthPR.com .

About Comergence:

Comergence Compliance Monitoring, headquartered in Orange, California, is the mortgage industry’s first end-to-end, outsource solution for TPO management and compliance monitoring providing a comprehensive alternative to a lender’s in-house management and monitoring resources. Using a variety of best-practice processes, proprietary monitoring technology and hands-on service protocols, Comergence provides lenders unparalleled simplicity, security and quality. For more information about Comergence Compliance Monitoring, visit www.comergencecompliance.com .

Equine Trainers Newsletter

Innovative e-Marketing Technology Targets Equine Industry

NEWPORT BEACH, Calif. /Advertising Industry Newswire/ — Professional horse trainer Donna Cheek announced today the launching of EquinePro(TM), a marketing system designed specifically for the equine industry. The fully automated online newsletter service allows horse industry professionals to take advantage of the proven strategy of relationship and viral marketing with a “hands off” approach. Ms. Cheek, an equine trainer with 39 years of experience in the horse business, developed EquinePro to provide an affordable and convenient way for trainers, barn owners and breeders to market their services to the public.

“The equine industry is commonly known to be very labor intensive, with no time to sit at a desk,” Cheek explained. “We have no cutting edge options for marketing. I wanted to create something easy and effective that I would use for my own horse business. In this economic climate there is a critical need for all of us in the horse business to adopt some sort of marketing strategy.”

EquinePro provides entertaining and educational content that is appropriate for all disciplines, then twice each month, distributes the newsletter on behalf of the equine professional to their clients and prospective clients. One of the many benefits of this newsletter is that it functions as an electronic business card, keeping products and services at the forefront of the minds of their targeted market.

The newsletter will position an equine professional as the local expert while stimulating new referrals and business leads.

According to the American Horse Council, there are approximately 9.2 million horses in the U.S. used for racing, showing, breeding, recreation and sport.

Equine Trainers Newsletter is an online company with offices at 5000 Birch Street, West Tower, Suite 3000, Newport Beach, California 92660.

More information: www.equinetrainersnewsletter.com .

TheLeadPages

562 Media Launches New Website Aiming to Simplify the Process of Finding Performance Based Marketing

LOS ANGELES, Calif. /Advertising Industry Newswire/ — An innovative new industry Website from 562 Media, Inc., TheLeadPages.com, is aiming to help media buyers, marketing directors and companies looking to purchase online and offline media on a performance basis. The Lead Pages offers a simple, intuitive industry directory where media buyers and marketing managers can easily search for companies offering pay per call, pay per lead, affiliate marketing and technology services all in one centralized location.

The directory provides industry professionals an easier way to search for opportunities specific to their industry, media type and lead type with over one hundred different search variables. The Lead Pages’ proprietary tools enable media buyers to find opportunities in minutes with just a few simple clicks. Additionally, the site includes discussion forums and industry news resources providing additional opportunities for industry professionals to learn and connect.

Melissa Rosno, Managing Director of parent company 562 Media, stated, “After years of experience in Web development and marketing, our team realized that the task of finding specific performance based marketing opportunities was still not a simple one. In a rapidly growing industry it can be difficult to keep up with the launch of new companies and marketing opportunities. If we can help those media buyers and marketing managers that are seeking out these opportunities and save them time and money in the process, then we have accomplished our goal.”

For lead generation and performance based media or technology providers, TheLeadPages.com offers both free and featured listing options thus making it possible for all companies to participate.

“If initial results and industry feedback are any indication The Lead Pages is proving to be a valuable industry resource. We hope that media buyers and providers alike will see the value of their participation. We feel we have created a tool that will benefit both the companies seeking new marketing opportunities and those who provide these services alike,” said Rosno.

Lead generation and performance based industry providers are encouraged to submit their company information for inclusion in the directory.

About 562 Media:
Based in Long Beach, California, 562 Media, Inc. has been creating web properties since 2004. 562 Media has developed numerous proprietary solutions for the real estate, financial services, retail and B2B markets. The 562 Media team offers a unique blend of software, yellow pages, direct marketing and lead generation industry experience.

Neotrope PR Grant program

Neotrope PR Grant Program helps nonprofit Special Equestrians gain international media attention

WARRINGTON, Pa. and TORRANCE, Calif. /Advertising Industry Newswire/ — Last year Special Equestrians was one of 10 nonprofits chosen from nearly 600 applicants to receive part of $25,000 in PR service grants for 2009. “We’ve always taken corporate social responsibility very seriously, and it gives all of us here a warm and fuzzy feeling to do what little we can to give something back to worthwhile causes,” said Neotrope CEO and co-founder, Christopher L. Simmons. “We learned many years ago that it was better to donate our expertise than simply writing checks, as it provided more real support for the non-profit organization. Our annual PR Grant Program is just one of our ways of giving back.”

Neotrope PR Grant program“We have appeared in local print and Websites such as Business Week, and Therapy Times, and even Live Strong — but without a doubt the biggest thrill has been seeing our name published in ‘Frommer’s Guide to 500 Places Where You Can Make a Difference,'” said Tammy Westney, Executive Director of Special Equestrians. “We had just sent out a press release with Neotrope about volunteers doing projects at our agency during Earth Week, when we received a call from Frommer’s Guides asking if we would like to be listed. I said we would be thrilled, and we are. Neotrope has done more to raise our profile than we could have ever imagined, and we thoroughly enjoyed working with them!”

About Neotrope:
Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue. The Neotrope marketing team is led by Christopher Laird Simmons, who is an award-winning designer, photographer, musician, digital artist and PR pro. Other team members include accredited public relations professionals, working journalists and broadcast veterans. Simmons is a member of the Public Relations Society of America (PRSA), and ASCAP, and has been working in the PR field since 1981. Simmons has been widely interviewed by publications as diverse as Entrepreneur, Chicago Post Tribune, PCWorld, Produce Merchandising, and TrendWatch.

Neotrope(R) News Network sites generate more than 10 million page views per month from sites that include Send2Press(R) (www.Send2Press.com), California Newswire(R) (www.CaliforniaNewswire.com), and eNewsChannels(TM) (www.eNewsChannels.com).

About Special Equestrians:
Special Equestrians, a Forbes Enterprise Award winner, is a 501(c)3 non-profit Therapeutic Riding Program located at 2800 Street Road in Warrington, Pennsylvania. Their mission is to improve the physical, mental, and emotional well being of individuals with disabilities through the equine experience. Founded in 1982 Special Equestrians has grown from a one horse, one rider, one volunteer program to a thriving organization with 9 horses, 17 staff members, and over 100 volunteers serving 125 children and adults with emotional, mental and physical disabilities each year.

For more information please call 215-918-1001, or visit www.specialequestrians.org.

ROIonline

South Carolina’s ROIonline adds Streaming Video Spokespersons to eMarketing Solutions

PAWLEYS ISLAND, S.C. /Advertising Industry Newswire/ — ROIonline LLC, an Internet Marketing company serving the industrial and business-to-business marketplace, has added streaming video products to the Internet solutions it offers its clients. Until just several years ago, Websites were static. Dial-up and ISDN connections made streaming videos slow to load sporadic in their quality. But now thanks to the huge increase of broadband connections on the World-Wide Web, videos are everywhere.

ROIonlineThis explosion in broadband connections is creating a revolution of video growth on the Web. Nowhere is the growth greater than sites using video spokespersons, short borderless videos that play when a Web page loads. Typically, an attractive spokesperson appears that welcomes the visitor to the site, explaining the capabilities of the company and pointing out other pages that are worthwhile to visit. Most videos average from 30 seconds to a few minutes in length and are proving to be a real benefit to businesses.

Rich Knapp, founder of ROIonline, points out that “Engaging the visitor quickly when visiting a Website is one of the biggest challenges today. Videos engage them immediately with a story that would require the visitor to view and read multiple pages within the Website. The video conveys the message faster and more effectively than reading a static Web page.”

This increased engagement and resulting decrease in the bounce rate from the Website, has resulted in many companies seeing a 10 to 20 percent increase in conversions. Videos are a solution that delivers a high return on investment.

“Businesses have to have the proper tools to keep their Web site competitive in a global marketplace,” Knapp explained. “Sites must continue to use cutting edge technology to stay one step ahead of their competition and tell visitors quickly why their company is a good choice to do business with.”

Each video message is custom tailored and designed to ensure ROI. ROIonline’s services include: streaming videos, Website design, product shopping cart/RFQ catalogs, search engine optimization, pay-per-click campaign management, Website tracking and analytics, Internet marketing and media placement.

For more information, visit: www.roiol.com .

Ravi Singh

ElectionMall CEO Ravi Singh Discusses eDemocracy 2.0 Coming to Canada

WASHINGTON, D.C. and TORONTO, Canada /Advertising Industry Newswire/ — Ravi Singh, CEO and founder of ElectionMall Technologies, is scheduled to speak at the 10th annual Art and Science of Public Affairs conference, sponsored by the Public Affairs Association of Canada. ElectionMall Technologies is a campaign technology company that is dedicated to helping campaigns of all sizes utilize technology and reach voters since 2000. Singh is recognized as the “Campaign Guru,” a global expert on campaign technology.

Ravi SinghSingh will be speaking on U.S. politics Thursday morning, focusing on the political sphere after Obama’s campaign, and if these changes can be applied to Canada’s political climate. Currently over 83 percent of the population of Canada is using the internet, according to International Telecommunication Union (ITU).

“Social networking sites are the new town halls,” stresses Ravi Singh. “Canadian Politicians need to start using these resources to engage voters with their representatives.”

Currently, several social networking outlets exist for politicians in Canada, but few are taking advantage of them. Twitter has less than 100 Canadian politicians using the site, whereas the United States has an entire separate Twitter location for all the members of Congress. MySpace has created an “Impact Canada” site that allows political parties to answer voters’ questions, but currently only the Liberal Party has joined the site. Additionally, only two prominent Canadian politicians had used MySpace to reach voters as of 2008.

Ravi Singh plans on explaining why Obama’s use of the Internet, notably social networking tools such as Facebook and MyBarackObama, had such an impact on the election results. Mr. Singh hopes to empower the Canadian politicians, helping them better utilize existing tools to reach constituents.

“I hope this information will be a catalyst to the Canadian population and help them reach a new level of democracy within their political system,” states Singh.

The 10th annual Art and Science of Public Affairs conference will be occurring November 4-5 at the Toronto Board of Trade. For information on attending Mr. Singh’s speech, please contact Bernie Morton at Bmmorton@sussex-strategy.com or directly at 416-644-4756. To set up a phone interview with Ravi Singh, please contact Liz at 202-468-5955 for scheduling.

About ElectionMall, Inc.:

Established in 1999, ElectionMall.com is a non-partisan world leader in providing on demand (SaaS) Internet-based solutions for campaigns and elections worldwide, effectively utilizing technology and business know how to enable candidates, advocacy groups, and nonprofits to generate enhanced gains in awareness, funds, and votes. ElectionMall has 2 registered international patents. ElectionMall has identified over 54 different campaign behaviors and has categorized them into five specific product offerings, including: Build, Manage, Raise, Promote and Shop, creating a one-stop-shop that encompasses the entire life-cycle of a campaign. ElectionMall is headquartered in Washington, D.C., Chicago and L.A. with international offices in Brussels, Belgium and Mexico City, Mexico.

For more information, visit www.electionmall.com or call 1-888-932-2946.

ElectionMall

ElectionMall Offers Technology Tools Bundled into One Single Package with ‘Campaign in the Box’

WASHINGTON, D.C. /Advertising Industry Newswire/ — After nine years of providing technology to political campaigns ElectionMall.com has learned a few things about the common challenges many of their clients face. “Running for political office isn’t easy,” describes ElectionMall CEO Ravi Singh. “We see a lot of campaigns that don’t know where to begin and are struggling to figure it all out. Large campaigns can afford the consultants, but the medium and small campaigns have to figure things out as things go. At ElectionMall we understood this problem and provided a one-stop-shop solution for campaigns so they can get started.”

ElectionMallIn order to make things easier for campaigns, ElectionMall has put together “Campaign in the Box” packages. ElectionMall combines its cutting-edge online technology tools with traditional campaign items such as Yard Signs, Voter Data, and other promotional items to provide a cost-effective and time saving solution.

ElectionMall offers a wide-range of packages to campaigns based upon their budget and the office they are seeking. The “Campaign in the Box” packages include a website, online fundraising platform, permission-based email tools, widgets, online advertising, yard signs, and a plethora of promotional items. Through the “Campaign in the Box” program, ElectionMall is allowing campaigns to access these tools via a “Campaign Cloud” of both traditional and non-traditional campaign services.

ElectionMall first started offering the “Campaign in the Box” package in 2006 and expanded its offering to campaigns of all sizes in 2008, even allowing clients to customize their own Box.

Since ElectionMall started in 2000, it has strived to provide flexible and new solutions to campaigns. This is no new territory. Through the SaaS platforms ElectionMall has worked with over 200 plus campaigns in just 2009, even though it is considered an off-year election.

With technology changing so quickly, it can be hard for campaigns to stay up-to-date with all the new tools so ElectionMall also provides best practices to its clients. These “best practices” range from tips on designing a Yard Sign to formatting a fundraising email. Through online tutorials, ElectionMall is not just providing technology, but also educating the market.

“Campaigns like the fact we provide best practices to the campaign and just focus on technology to help them implement their strategies,” said Singh “The small campaigns are the future Congressman of tomorrow and ElectionMall is excited about leading the way!”

Established in 1999,ElectionMall.com. is a non-partisan world leader in providing on demand (SaaS) Internet-based solutions for campaigns and elections worldwide, effectively utilizing technology and business know how to enable candidates, advocacy groups, and nonprofits to generate enhanced gains in awareness, funds, and votes. ElectionMall has 2 registered international patents. ElectionMall has identified over 54 different campaign behaviors and has categorized them into five specific product offerings, including: Build, Manage, Raise, Promote and Shop, creating a one-stop-shop that encompasses the entire life-cycle of a campaign. ElectionMall is headquartered in Washington, D.C., Chicago and L.A., with international offices in Brussels, Belgium and Mexico City, Mexico.

For more information, visit www.electionmall.com or call 1-888-932-2946.

ski expo advertising

Ski Dazzle Announces Advertiser Packages for Four Consumer Ski-Snow Expos

LAGUNA BEACH, Calif. /Advertising Industry Newswire/ — Ski Dazzle LLC, the producer of the Nation’s Largest Consumer Ski & Snowboard Shows for over 30 years, announces exhibitor and advertiser packages available for the 2009/2010 snow season. Ski Dazzle(R) Snow Shows attract 180,000 ski, snowboard and active lifestyle attendees to Los Angeles, Chicago, the Bay Area and Sacramento. Nearly 2 million emails and 2 million page views will be available for advertising to these consumers before and during the 2009/2010 snow season.

ski expo advertisingAdvertising opportunities are available from now until April 28, 2010 and include email newsletter advertising, stand-alone email advertising and Web site advertising. All advertisers who purchase at least a 10-feet x 10-feet booth in one Ski Dazzle(R) Show receive a 15 percent discount on all email or Web site advertising purchased from September 8, 2009 to April 28, 2010.

Email Advertising is geo-targeted and available for four regions: Los Angeles, Midwest, Bay Area, and Sacramento. Stand-alone emails are available the week after the Ski Dazzle(R) Show for the respective region until April 28, 2010.
* Newsletter Email Ad Banner Pricing (CPM): $50 and $25
* Stand-Alone Email Pricing (CPM): $100.

Web Advertising is geo-targeted by regional Web site and available for five Web sites:
SkiDazzle.com, Los Angeles, Chicago, Bay Area and Sacramento
* Web site Ad Banner Pricing (CPM): $100.

Reserve advertising by calling 949-497-4977 ext 49 or email greg@skidazzle.com.

EXHIBITOR BOOTHS:
Los Angeles: Los Angeles Convention Center – October 29, 30, 31 and November 1.
Booth space starts at $1,600 for 10-feet x 10-feet.

Chicago: Donald E Stephens Convention Center – November 6, 7 and 8.
Booth space starts at $1,100 for 10-feet x 10-feet.

Bay Area: San Jose Convention Center – November 13, 14, 15.
Booth space starts at $1,300 for 10-feet x 10-feet.

Sacramento: Cal Expo Fairgrounds – November 21 and 22.
Booth space starts at $1,000 for 10-feet x 10-feet.

Online Exhibitor Documents are available online at www.skidazzle.com by clicking into “Shows & Sales” and then “Exhibitor Docs.” Reserve Booth Space by calling 949-497-4977 ext 46 or email denise@skidazzle.com.

Ski Dazzle(R) markets events, deals and travel year-round to skiers and snowboarders with active lifestyles. Ski Dazzle(R) brings the industry four Ski & Snowboard Shows and social networks on the Ski Dazzle Web site, MySpace and Twitter along with other online communities for skiers and snowboarders.

Eularis

New report from Eularis: Pharmaceutical eMarketing using Social Media – How to Use It Effectively

NEW YORK, N.Y. and LONDON, U.K. /Advertising Industry Newswire/ — Eularis is announcing the release of its report “How To Harness The Power Of Social Media In Pharmaceutical eMarketing.” This report puts to rest the issues around “can’t,” and shows Pharmaceutical marketers how they can utilize social media networks effectively to meet their marketing objectives. “I see this common belief that social media is too difficult to implement effectively in Pharma, given the regulatory and legal hurdles, and of course the lack of ability to measure financial impact of the activities,” said the author of the report, Dr. Andree K. Bates, President of Eularis.

Eularis emarketing report“Certainly there are challenges, and adverse event (AE) reporting is a key concern of many companies due to the lack of control over it in this kind of media. However these concerns are overstated. The reality is that a recent study by BuzzMetrics found that only 1 in 500 messages on health related message boards and social networks was eligible to meet all four of the FDA’s AE reporting criteria. Given most online communities discourage the use of personally identifiable information this is what one would expect. By carefully utilizing social media as part of an integrated, carefully planned campaign – especially given that these emerging social media tools are inexpensive to implement and have already been proven to be highly effective for gaining prescriptions – we should not be as fearful in our industry as we appear to be.”

This comprehensive report addresses the most common legal and regulatory concerns of pharma and shows how a social media campaign that is built on strategy and a deep knowledge of the audience can be powerful and should not be feared. It also examines in great detail specific tools in the social media age, observing how patients, physicians and pharma companies currently use blogs, social networking, Twitter, YouTube, Google, Wikis and other social media tools… and develops best practices for their use in Pharmaceutical eMarketing. Finally, the report ties it all together, examining key case studies of healthcare social media eMarketing campaigns, giving instructions on first steps for your own campaign, and taking a closer look at measurement and achieving financial objectives.

Utilizing social media in Pharmaceutical eMarketing can be a challenge. However, with some company initiative, firm goals and the insider knowledge provided by this report, marketers can also find social media to be an empowering opportunity for their brands.

To purchase this report, please visit: www.epharmaroi.com.

About Eularis

Eularis provides sophisticated Pharmaceutical analytics that provide data-driven insight into the financial impact of corporate and marketing decisions. Unlike traditional analytics approaches, which are lengthy and whose reliance on historical or analogue data reduces their accuracy, Eularis’ proprietary 94.8 Analytics Process is based on the current market situation. This proven approach helps Pharmaceutical marketing teams to quickly plan, measure, validate and optimize their sales and marketing performance, knowing where to focus and how to budget, for maximum financial return. Co-headquartered in London and New York City, the company has developed significant experience in the global Pharmaceutical market through client engagements with AstraZeneca, GlaxoSmithKline, Merck, Pfizer, and many others. For more information about Eularis, visit www.eularis.com.

MXPO and DepthPR

DepthPR Selected by mXpo Inc. to Promote Virtual Mortgage Trade Show to Mortgage Professionals

AVENTURA, Fla. — mXpo.net, the mortgage industry-sponsored virtual trade show, conference, job fair and educational content platform, has partnered with Depth Public Relations as the exclusive public relations provider for its 2009 industry-wide summit and expo for mortgage professionals on October 7 – 8. Depth Public Relations, LLC, is an alternative full service public relations, media relations and organic search engine optimization provider for the financial services and mortgage industry; including lenders, community institutions, and Top 50 mortgage technology and services providers.

MXPO and DepthPR“mXpo selected DepthPR to reach mortgage professionals from wholesale and retail originators and loan officers, loan processors and back office personnel, executives and owners, to mortgage technology and services vendors with our opportunity to experience a different kind of trade show experience,” said mXpo 2009 event director Camilla Dominguez. “Their ability to share our vision for a Web-based interactive trade show alternative that will complement traditional trade show strategies, offer business and career development innovations, and create professional networking advantages cinched the deal.”

“Trade shows can be invaluable career and business development venues for mortgage lenders, technology vendors and service providers, now mXpo.net is extending an opportunity to measurably improve trade show options,” said DepthPR principal Kerri S. Milam. “Our role is to heighten awareness of the October 7 – 8 event, and to engage the multi-dimensional real estate finance industry in the advent of an exciting interactive educational and marketing channel.”

About mXpo, Inc.

mXpo is an industry-sponsored virtual trade show, conference, job fair and educational content platform for mortgage professionals including wholesale and retail originators and loan officers, loan processors and back office personnel, executives and owners, and mortgage technology and services vendors. For information about attending, sponsoring, or exhibiting at mXpo 2009 Virtual Trade Show, call (877) 257.2301.

About Depth Public Relations, LLC

Since 2006, Depth Public Relations has delivered 100 percent senior level counsel, industry insight and tactical intelligence to the financial services industry, including Top 50 mortgage technology vendors and service providers. It offers precision messaging strategy, keyword analysis and deployment, industry-specific B2B networking through online communities and business media outlets, content development and placement, and organic search engine optimization (SEO) to strengthen brand reputation. For more information about Depth Public Relations, LLC, services visit www.DepthPR.com.

Neotrope Inc 5000 2009

SEO Experts at Neotrope Make First Appearance on the Inc. 5000

TORRANCE, Calif. — Neotrope®, a leading SEO service, brand identity, public relations, and entertainment technology company, has announced its first appearance on Inc. Magazine’s 2009 Inc. 5000 list, which ranks the top 5,000 fastest-growing private U.S. companies. Between 2005 and 2008, Neotrope achieved a modest 22.5 percent growth rate with less than 5 full-time employees. Neotrope’s Inc. 5000 ranking further enhances the company’s long standing reputation for excellence and customer service.

Neotrope Inc 5000 2009“Our dedication to remaining relatively small to maintain a person-to-person relationship with our clients has helped us with steady growth over the past decade,” said Christopher Simmons, president and CEO. “We have always taken a quality versus quantity approach, and making the Inc. 5000 this year only validates this strategy as we celebrate our 26th anniversary.”

He added, “Of course, none of our success would have been possible without some truly wonderful clients, many of whom we have developed friendships with and even strategic partnerships.”

Additionally, as part of its long history of corporate social responsibility, earlier this year Neotrope donated over $25,000 in PR Grants to worthy small non-profits “doing good,” in response to the continuing economic downturn. This was the fifth such PR Grant program which started in the mid 1990s. In 2010, the grant program will be named after the late company co-founder, J.L. Simmons, PhD.

“We just began a major rebranding effort and started the relaunch of many of our online properties, which will fully roll-out in Q4 of this year,” said Simmons. “We will also be offering a quite unique CMS and social networking solution for small business, with powerful SEO capabilities, based on our ContextEngine® technology, first introduced in 1997.”

The Inc. 5000 list is comprised of U.S. companies and is based on the growth percentage of gross revenue from 2005 to 2008. It offers a comprehensive look at the entrepreneurial engine driving the U.S. economy. The complete Inc. 5000 results are available at www.inc5000.com.

About Neotrope

Neotrope was founded in 1983 by multi-disciplined creative guru Christopher Laird Simmons, and Dr. J.L. Simmons, PhD, and has provided consistent solutions for brand identity, PR, Internet marketing, entertainment publishing and multimedia for over 25 years. Neotrope brands include DotComMojo™, California Newswire®, CitizenWire™, ContextEngine®, eMediaKit™, eNewsChannels™, Florida Newswire™, Mindstock®, MuseWire™, PRTrax™, Send2Press®, and many others. More information: www.neotrope.com and www.neotrope.net.

Neotrope® is a trademark registered in the U.S. and other countries. All other referenced product names, and other marks, are trademarks of their respective owners. Inc5000 logo used under license.

Wealthy Taste B2C

Wealthy Taste Launches B2C Platform for High-End Products and Services

PALM HARBOR, Fla. — This summer Wealthy Taste Inc. launches its high-end directory of products and services with the goal of protecting businesses and consumers. “Deep inside, people want the very best from life and most are willing to spend extra to purchase that Louis Vuitton bag or wait to get a table at The Tavern On The Green. They make the sacrifice willingly, knowing they will be rewarded with an excellent product or service,” states Willie Garcia, CEO and President.

Wealthy Taste B2CWealthy Taste is here to help consumers find those high-end products and services in a safe B2C platform. Unlike some directories that allow membership to anybody that applies or pays an enrollment fee, Wealthy Taste Inc. enforces strict guidelines when accepting new members. Example: winemakers have to offer at least one wine selection rated 90 points or higher and restaurants must offer at least 100 wine choices in their wine menu.

“We know that by screening new members we are forgoing fast growth, but we’d rather have slow growth with integrity than fast growth without it,” states Garcia.

By only accepting businesses of the same caliber, Wealthy Taste Inc. protects the reputation of its members, and as a result of this commitment, consumers can expect to receive only the very best products and services.

Beyond protecting businesses and consumers, Wealthy Taste Inc. recognizes and celebrates the joy of creating. This pure joy of creating that drove Michelangelo to spend years freeing sculptures from marble blocks and drove Beethoven to continue to write music while going deaf, is alive today in many of the artists listed at wealthytaste.com.

To celebrate the joy of creating, Wealthy Taste Inc. has dedicated the summer and fall seasons to present its “Did you know?” series – a collection of articles about living artists who have helped define art and culture in their field during the last few decades, such as Oscar Niemeyer, I.M. Pei, Wolfgang Puck, Emeril Lagasse, Oscar de la Renta, Giorgio Armani, Ralph Lauren, Louis Vuitton and many others.

Wealthy Taste Inc. is kicking off the series with an interview with renowned international Architect Oscar Niemeyer, The Lover of Curves.

More information: www.wealthytaste.com .

Scubys

Next Generation of Visual Web Advertising Launched by The Scuby Group

ORLANDO, Fla. — The Scuby Group says its new venture, Scubys.com, is the most unique visual advertiser on the Web. Clients set their price and visitors to the site can quickly locate a business, service or product with the simple click of a mouse. What makes the site truly unique is its beautiful images and mapping. Users can literally cruise America with their favorite Internet-connected device. Visitors to the site are greeted with a map of the U.S. where each state contains appropriate photos to represent it. For instance, sweeping views of the Grand Canyon lure visitors into Arizona; Florida beckons through its blazing sunsets; and California invites people to the shores of the Pacific coast.

Scubys“The site was built and designed in house,” R.J. Miller, president of The Scuby Group, Inc., says. “It was not only designed to be eye candy, but also to be easy-to-use, practical and functional – all at lightning speed.”

Advertisers create stunning ads in minutes, and can have them up on the Web that same day. And, with so many designs to choose from, the sky’s the limit when it comes to the type of visual ad that an advertiser can create. Scubys.com does the work so their clients don’t have to.

The site is family oriented and offers more than 300 categories in every city across the country. Currently, more than five million businesses are listed. Updates are automatic so advertisers can rest assured their contact information is up-to-date.

Advertising can be delivered in various forms to include coupons, open house announcements, video link, display sales, and more.

People who list their properties and businesses on Scubys.com can design a portfolio of ads that clearly highlights and showcases their attributes within a beautifully-creative structure.

Miller adds that the Web site provides the perfect venue for people who wish to advertise real estate and services in remote or rural areas of the country.

One site user reported that he had no idea a particular service that he needed was just around the corner until he visited Scubys.com.

Scubys.com is truly the new face of visual advertising on the Web. It allows people to discover their neighborhood and to discover what’s right in their own backyard. Its purpose is two-fold: an easy-to-use resource; and a powerful advertising tool.

So, to take a tour of America, or to find out what is waiting just around the corner, visit: www.Scubys.com .

Trendara B2B

Trendara B2B Marketing Agency Achieves 600 Percent Increase in Leads for Taycor Financial

LOS ANGELES, Calif. — “Over the last 2 quarters we increased our client’s online lead volume by over 600 Percent, and the landing page design and split-test techniques we deployed have resulted in conversion rates as high as 23 Percent,” says Rowe Morehouse, Principal Consultant at Trendara LLC. “We’ve been able to deliver a huge increase in targeted leads, and they’re coming in at a lower cost.” What’s unique about Trendara’s PPC and SEO-based lead generation approach is the emphasis on post-capture lead nurturing through the delivery of quality, brand-enhancing content and engaging interactive Web site features.

Trendara B2B“We also created an online Payment Calculator that has become the most visited page on the Taycor Financial Web site. Users love it … and feedback from the sales reps is that the calculator is now a must-have sales tool that has helped them close more deals from the very first day it launched.”

Morehouse credits the success of the demand generation project to thoughtful AdWords optimization, ongoing landing page testing, and true CRM integration.

“When we started writing leads directly into Taycor’s CRM, it was a breakthrough for their company. They are now able to track funded deals all the way back to the first keyword click. It’s this and other metrics we established that tell us where to most profitably apply ad dollars on an ongoing basis.”

“The automated e-mail marketing we set up for Taycor not only allows us to track clicks, but also lets us see which pages the prospect views on their return visits. We use this data to distribute a ‘hotlist’ to the sales reps that shows which prospects are most engaged, and most likely ready to transact.”

More information: http://trendara.com .

About Trendara LLC

Incorporated in 2004, Trendara B2B Marketing Agency provides online marketing services to help companies generate qualified leads and close more sales. Trendara accelerates demand and revenue growth by targeting prospects primarily through search engine marketing, capturing leads via highly optimized landing pages, and nurturing leads through relevant, behaviorally-triggered communications. A certified Salesforce .com consultancy, Trendara also customizes CRM and Marketing Automation systems to achieve a much more efficient and successful sales process for converting leads into booked revenue.

Marketers Offered Free Trial of CRM System for Consumer Brands from Loyalty Lab

SAN FRANCISCO, Calif. — Loyalty Lab, Inc., the leader in on-demand loyalty and CRM for consumer brands, today announced the launch of its Free Trial program. The Free Trial provides a “try before you buy” option on any of Loyalty Lab’s products to qualified companies for up to 90 days. Marketers will have the opportunity to use their own data in any system, including email, segmentation, loyalty programs, ad hoc reporting, OLAP analysis, and data visualization.

Companies interested in participating in the Free Trial may visit http://www.loyaltylab.com/public/register_trial.aspx to request access.

“This is the perfect opportunity for companies to see how it works before committing,” said Matt Howland, President of Loyalty Lab. “We wanted to give companies a chance to learn more and evaluate our capabilities before making a financial commitment.”

Prospective clients can use their own data on a full subscription of Loyalty Lab products including a sample microsite, complete access to APIs, documentation and best practices, and support from our account management team. The trial can be used to experiment with different relationship marketing tactics, to run parallel to an existing program, to try ad hoc reporting and OLAP, or just to get familiar with Loyalty Lab’s features and applications.

Loyalty Lab offers four products for retailers, manufacturers, and other consumer brands, all of which are available for trial:

— Loyalty Lab CRM – A complete customer retention solution. Marketers can consolidate multiple data sources, segment customers dynamically, send messaging, and report on results.

— Loyalty Lab Reward – A state of the art loyalty marketing solution, offering everything from complex rules-driven point programs to benefits-driven recognition programs.

— Loyalty Lab Clienteling – A lightweight solution for in-store clienteling, allowing retailers and other consumer brands to manage customer relationships actively.

— Loyalty Lab Insight – A reporting and analysis solution providing ad hoc reporting, OLAP analysis and robust data visualization tools.

About Loyalty Lab

Founded in 2003 and based in San Francisco, Loyalty Lab (http://www.loyaltylab.com) is a leader in on-demand customer loyalty technology. Its Software-as-a-Service (SaaS) offerings reduce implementation time and expense, eliminate the need for new software or hardware, and scale to meet the needs of any company. Clients include 1-800-FLOWERS.COM, Nine West, Spiegel Brands, Virgin America, and NVIDIA.

Online Marketing Firm Affiliate Media, Inc. Receives MAP 2008 Presidential Award

IRVINE, Calif. — Affiliate Media, Inc. (AMI), a recognized leader in the worldwide online affiliate marketing space, has been named among the winners of the 2008 Presidential Awards by prominent management consulting organization MAP (Management Action Programs). MAP, a Los Angeles-based firm specializing in leadership development and business consulting, selects its Presidential Award recipients based on soundness and success of business operational strategy; strength of growth and profitability; improvement in company “Vital Factors”; consistency and efficacy of leadership; reinforcement of company values through actions of management and employees; demonstration of work ethic; and Implementation of the MAP Management System(TM).

“As a strategically aligned organization, Affiliate Media develops programs and implements strategic initiatives that create wealth for its clients,” commented John Acampora, Senior Consultant for MAP. “The Affiliate Media management team is committed to the basic fundamentals of the MAP management system; focus and accountability. This adherence to MAP’s basic principles is produces sustained results.

“I look forward to watching this company grow and prosper from its continued focus on innovative technologies and sound customer relations.”

AMI operates a number of industry-leading online marketing properties – in terms of market share and subscriber/member count – including AffiliatePrograms .com, CasinoAffiliatePrograms .com (CAP), and PokerAffiliatePrograms .com (PAP). The company also maintains a growing network of lead generation websites and advertisers that generate thousands of leads per day in several prominent online verticals.

“We’re very proud to receive this recognition from a leader in the business management and consulting world,” stated Warren Jolly, AMI’s CEO. “We work hard to implement best practices in our online business verticals, and, while our remarkable growth rate is the first indication of our success, we’re also happy and grateful to receive accolades from the MAP team, a source we trust and respect.”

For more information on AMI, please visit www.affiliatemedia.com.

About Affiliate Media, Inc.

Affiliate Media is the ultimate online marketing resource, specializing in providing and managing turn-key solutions to increase lead flow, grow affiliate networks, expand marketing into new online verticals, implement effective media management strategies, and much more. With over 1000 percent growth in the past three years, Affiliate Media’s performance speaks for itself. For more information, please visit http://www.affiliatemedia.com.

Affiliate Marketing Leader Signs Up Well-Known Online Marketing Pro to Lead Marketing Efforts

IRVINE, Calif. — Affiliate Media, Inc., a recognized leader in the worldwide online affiliate marketing space, announced today that it has hired Bob Rains as the company’s new Vice President of Marketing. “We are extremely proud to welcome an online marketing professional of Bob Rain’s experience, caliber and reputation to the Affiliate Media family,” commented Warren Jolly, the company’s CEO. “As the flagship brand for a family of premier online marketing websites, Affiliate Media’s commitment to quality is perfectly complemented by Bob Rains’ history of excellence and achievement.”

Affiliate Media’s many industry-leading online marketing properties include AffiliatePrograms.com, CasinoAffiliatePrograms .com (CAP), and PokerAffiliatePrograms .com (PAP). The company also maintains a strong network of lead generation websites and advertisers that generate thousands of leads per day in several prominent online verticals.

“Bob is deservedly one of the most popular figures in the online gaming industry, and we’re very excited to see what he can do for CAP and PAP, let alone the rest of our business that sits outside of online gaming,” stated Jolly. “We’re confident that he’ll introduce us to an even wider audience among affiliate marketers worldwide.”

Mr. Rains brings to the Affiliate Media family almost a decade’s worth of Internet marketing success. He recently served as the Head of Acquisition for Betfair, one of the world’s foremost gambling companies with a large family of online gaming subsidiaries under its corporate banner. Rains also served as Director of Online Marketing for Everest Poker, another popular gaming website, in addition to holding numerous other high-profile online marketing roles at companies such as PUMA and Karmaloop.com.

He has also gained a reputation for exemplary knowledge regarding SEO and other online marketing techniques in his roles as freelance contractor to many other international companies.

“As the leader in affiliate marketing and innovative affiliate publishing, Affiliate Media has built a very impressive community of both affiliates and operators over the years,” commented Bob Rains. “With this foundation in place, I believe my background in marketing management, brand development, as well as a deep understanding of speaking and presenting at industry events will help Affiliate Media reach the next stage of growth and profitability, and increase the widespread rate of innovation in the affiliate marketing space.”

About Affiliate Media, Inc.

Affiliate Media is the ultimate online marketing resource, specializing in providing and managing turn-key solutions to increase lead flow, grow affiliate networks, expand marketing into new online verticals, implement effective media management strategies, and much more. With more than 1000 percent growth over the past three years, Affiliate Media’s performance speaks for itself. For more information, please visit http://www.affiliatemedia.com.

Send2Press(R) is the originating wire service for this story, Copr. 2009.

[tags]affiliate media inc, online marketing, bob rains, ceo warren jolly, affiliate marketing, internet marketing, e-commerce, ecommerce, online gambling, gaming, poker[/tags]

Scott G watching himself watching himself

Communication Nation: Not-So-Super Super Bowl Ads 2009

COLUMN: An exciting Super Bowl game may be great for sports fans but it is weird for those of us in marketing, advertising, publicity and communications. The ads and promotions are the whole point of the afternoon and a good game just gets in the way. Anyone watching NBC during the day would have seen four or five pre-game shows, each lasting approximately as long as the Civil War, but finally, the big event started.

Well, the game started. Run, pass, block, kick, etc. etc. etc. Then it was on to the main attraction, the eleven bazillion commercials. Well, supposedly only 67 ads, but it sure felt like more.

Standing out for me were the car spots, like the one with the crashes, and all the ads with people saying really incredibly stupid things. Wow, that made for an absolutely hilarious good time and certainly did a lot to raise the public’s attitude about our profession.

Okay, on to the ads.

Hyundai
There were three commercials for Hyundai, one of which was exciting visually (brightly colored vehicles going impossibly fast) and aurally (Smashing Pumpkins on the soundtrack). The commercial invited viewers to edityourown.com although that site takes so long to load that I’m certain it drives people away. Another was a well-produced montage of rival auto makers shouting “Hyundai?!” as they read about some award the Korean manufacturer had received. The ad was well-produced but insipid. Their last one was meant to be comforting and humanistic, I guess, but instead was just a downer as it condescendingly says “buy a Hyundai and if you lose your income we’ll let you bring it back” or words to that effect. Tell you what, why don’t I just keep my current car and then none of us will have a problem. Besides, since everyone was paying $100,000 a second to run their spots, I don’t have a lot of faith in their fiscal judgment.

Audi
Slam-bang excitement as Jason Statham is on the run through several decades and many other makes of cars until the Audi A6 sedan comes through for him. Big production, superb direction, crisp editing and dynamite audio. Plus, it made me want to go test drive the car. Hey, a commercial that actually achieved a change in the audience. The work of Venables Bell & Partners in San Francisco, this one is worth repeated plays.

Doritos
PepsiCo’s Frito-Lay division launched two commercials, one very funny, the other very, um, what’s the word I’m searching for here. . . oh, I know: stupid. The good one had the crunch of the product altering people, places and things until the predictable ending where the product user/abuser got his comeuppance.

Some Beer
Conan O’Brien starred as himself as he considered doing a commercial that his agent claims will only be seen in Sweden. We see the horrible spot, as do his fans, and O’Brien is openly ridiculed. The commercial was supposedly about beer, but I don’t see how.

Bridgestone
It’s difficult to believe that the Richards Group was responsible for this drivel involving Mr. Potato Head in one spot and some astronauts in another. Hey, I like tires and tread and cornering and traction. If you tell me stuff about that, I’ll pay attention. I positively do not purchase tires because of Mr. Potato Head or space travel. These are truly bad commercials. Although the outer space one did have “Jump Around” by House of Pain as the music track. Retro-Cool sounds, man.

Monster.com and their competitor
The Monster.com ad made me laugh out loud and I hadn’t even gotten to the tequila yet. With an operatic aria on the soundtrack, the camera lovingly moves through a nice office with a moose head on the wall. Then it keeps on going to show the cubicle next door where the rest of the moose has its business end right in the face of the chair moistener assigned to that desk. Yup, time to post your resume on Monster, dude. Later in the program, competitor Careerbuilder.com vomited up an ad that was mindless in the extreme, with the same lines repeating ad nauseam. Hard to fathom how the once-great Wieden & Kennedy could be responsible for this reprehensible piece of dreck. Unless, of course, Careerbuilder is for people whose sole attribute is being able to say “Would you like fries with that?”

Cars.com
Here’s a mini-epic of a guy who oozes confidence and success but who quakes at the thought of negotiating to buy a car. The facts provided by Cars.com are the cure for this problem. Nice spot, nicely done. DDB Chicago done good with this one.

Toyota
Although the production is terrific, unfortunately the ad is for another unnecessary moronmobile, the Venza. And this is from an auto company that’s supposed to know what it’s doing. I guess the idea is that since they’re helping the planet with the Prius they can also go after the troglodyte crowd that has to pad their own egos with an SUV.

Castrol Motor Oil
Monkeys and motor oil? Not a good mix. Although it was nice that the soundtrack features the title cut from Iron Butterfly’s 1968 “In-A-Gadda-Da-Vida” album.

Coca-Cola
“Mean Troy” puts Troy Polamalu into the part made famous by Pittsburgh Steelers legend “Mean” Joe Greene as he limps into the tunnel on his way to the locker room. But this is for Coke Zero, which, um, is different, and so, uh, different stuff happens, some of which makes you laugh, but I still don’t know anything about Coke Zero. The company also had a long animated spot in which insects steal a Coke from a nice guy and do icky stuff with it. Not sure how this helps make me interested in their product. There was also a Coke ad where people shape-shifted into and out of their online avatars. Coke helped two of them meet each other. Well, I know that my avatar is always thirsty and likes meeting pretty girl avatars, but I’m suspicious that the owners of those avatars are less like Scarlet Johansson and more like Comic Book Guy on The Simpsons.

Beer again
There were more stupid spots for some beer company that shall remain nameless. The commercials seemed to be telling us that horses make their beer, or horses like their beer, or horses sweat into their beer. Or something. A total waste of money IMHO but then I drink Red Stripe or Guinness (thank heavens I can admit that now that they’ve switched to really cool commercials with terrific pulsating electronic music).

Denny’s
Making fun of the kiddie-style breakfasts at their competitors, Denny’s is still ripping off The Sopranos. But they got across the point that they have a serious breakfast.

3D Extravaganza
This was a joke, right? Apparently, 3D stands for dim, dumb and dubious. First, it was nearly impossible to find the damn glasses. After going to a Von’s, two Ralph’s, a Fry’s and a Target, I finally located a floor manager who said they had them at Customer Relations (you know, the Return Counter). It took her 128 seconds to detach two pair of glasses for me. The press materials claimed that 125 million pairs of glasses were being distributed, so at 64 seconds per pair, that’s eight billion wasted seconds for the USA work force. No wonder we’re in an employment crisis. The 3D ads for “Monsters vs. Aliens,” SoBe Water, and an episode of “Chuck” were an embarrassment. The picture was dark, the screen dynamics were on the level of bad storyboards, and there’s more 3D excitement in every panel of “Doonesbury,” which is a 2D comic with witty dialogue but little action. Ya gotta love the publicity department for Pepsi’s SoBe, however, as they had this to say about their silly spot with an angry version of the Geiko gecko: Their ad is a “modern interpretation of the famed ballet Swan Lake, and the rhythmic effects when the players and creatures are infused with the refreshing and reinvigorating impact of SoBe Life Water.” What a load of BeEs.

GoDaddy
Both of their spots pandered to juvenile male sexual fantasies, so naturally I loved them. Brilliant work, guys. Each one directed viewers to godaddy.com for “more” or the “uncut” versions. All righty, I visited godaddy.com and sure enough, you could view the commercials in their TV versions or the “Hot” Internet versions. But the company is making a fundamental error here. There isn’t anything even remotely hot about the Internet versions. There’s nothing in them that couldn’t have aired on broadcast TV. They promised titillation and instead delivered an episode of Hannah Montana. But, you know, without the hot parts.

G
Oh yes, I just love it when a company spends a lot of money to promote my name. Turns out this is actually for Gatorade but there’s no way you would know that from the ad.

Bud Light
Guy in shirtsleeves carries a six-pack of Bud Light Lime through a raging winter location and it turns into summer. Okay, I’ll go along with that. The demographic that buys American beer would probably get this and like the idea.

This. That. The Other.
Man, there were a lot of ads. Some were okay. Chevron did their animated talking car thing with the nice Hector Elizondo voiceover at the end. AT&T showed their spot with the dad on a business trip sending home photos of his kid’s monkey doll. H&R Block showed us Death not getting good tax advice. Funny concept.

Stupidity
There was no end of folly in this year’s crop of ads. E-Trade had their idiotic talking baby. General Electric had a modern animatronic scarecrow with Ray Bolger singing “If I Only Had a Brain” to convince consumers that, um, well, that they like “The Wizard of Oz” I guess. Who knows with that company’s ridiculous advertising. Pepsi had a sophomoric parody of an action adventure show. Or was it Coke? No one knows or cares. Teleflora had something about flowers being delivered in a box instead of by a person. WTF? Who sends flowers in a box? Cheetos had an ad with an animated lion and some annoying people being attacked by birds. Again, WTF? Kellogg’s Frosted Flakes showed growing plants, as if that would convince anyone to buy sugar-coated cereal. Heineken keeps sticking with their bad Franz Kafka ads utilizing formerly good actor John Turturro. Infinity hates their own autos so much they’re back to showing other things for most of the spot, in this case, someone swimming. Cash4Gold was doing some sort of parody of a bad rap video.

And on it went. I’ve left out a bunch of them, but only because I just don’t care any longer. Anti-creativity, anti-innovation, and anti-entertainment were often the order of the day.

[tags]advertising, marketing, commercials, Super Bowl, 3D[/tags]

MyLocalWay Introduces Website Building Solution for Small Businesses

PORTLAND, Ore. — MyLocalWay(TM), the small business Internet presence company, introduces SnapDesign(TM) technology enabling small business owners and service providers to quickly create and maintain professional web sites. Many small business owners do not have websites because they are intimidated by the cost and complexity of creating them for their business. Countless sales opportunities are lost because consumers cannot locate local businesses on the Internet. Painters to plumbers, accountants to architects can build web sites in minutes to grow their businesses. MyLocalWay’s technology removes the technical challenges and addresses this basic need of millions of service providers across the country.

“Many small business owners do not have websites to promote their business because they believe they are too expensive and complicated to create and maintain. Our innovative SnapDesign technology allows busy small business owners with limited time or computer skills the ability to create a website within minutes for only a few cents per day,” said Jeff Braunstein, president and co-founder of MyLocalWay Corporation.

Small business owners creating a website at MyLocalWay start by selecting a pre-designed website template that reflects their company’s image. After selecting the template, the website is created by simply adding text, pictures, or videos in a simple, yet intuitive, interface. MyLocalWay takes care of all the technical details including hosting the web site, creating a unique domain name, and optimizing for search with the likes of Yahoo! and Google.

“MyLocalWay is impressive. It was really easy for me to get a great looking site quickly. I can update it myself anytime I want and my business is now online. I was initially intimidated by the idea of creating my own site, but found it to be very easy and very professional. I would recommend it to anyone,” said David B. Smith, a small business owner, who created his web site at MyLocalWay.com.

MyLocalWay offers two pricing plans. For sites hosted under the MyLocalWay domain, prices start at 3.99 per month. Sites hosted under a custom domain start at $6.67 per month.

Small businesses can now establish a professional Internet presence bypassing expensive custom web development. Any small business can benefit from the millions of customers searching the Internet every day.

About MyLocalWay

MyLocalWay is a privately held startup company dedicated to providing the best tools, products and services for small businesses to leverage the Internet as an integral part of their marketing plan. We do this by enabling small businesses to directly and quickly establish a cost effective, professional, and optimized Internet presence for their business.

[tags]]MyLocalWay web hosting, small business Internet presence company, SnapDesign technology[/tags]

08-0425-neotrope_72dpi

Neotrope Extends PR Grant Application Deadline for U.S. Non-Profits

TORRANCE, Calif. — Neotrope(R), a brand identity, PR, and marketing firm established Jan. of 1983, has extended the 2009 grant application deadline for non-profit organizations, from Nov. 12th, to Dec. 7th, 2008, due to the recent U.S. elections. The company is donating $25,000 in free public relations and newswire services to worthy smaller non-profit and charitable organizations to celebrate its 25th anniversary. Neotrope previously donated $25K worth of services in 2000, and $22K in 2005; and has provided discounted or free services to various non-profits for more than 20 years.

neotrope pr grants“We have extended the deadline as we heard from many folks that they ‘just learned about’ the grant once they were done donating time to various candidates in the recent elections,” said Neotrope CEO and co-founder, Christopher Simmons. “We’ve had nearly 200 organizations across the U.S. apply already since mid-October, and this really shows the need for this kind of support for the smaller non-profits.”

Simmons continued, “As mentioned in our October 1st press release, we’ve always taken corporate social responsibility very seriously, and it gives all of us here a warm and fuzzy feeling to do what little we can to give something back to worthwhile causes. We learned many years ago that it was better to donate our expertise than simply writing checks, as it provided more real support for the non-profit org.”

“Many smaller non-profits have been suffering from lower revenues this year, due to the economy; and it’s been harder than ever for some orgs to raise awareness. Hopefully this program, as in past years when we’ve done this, will help.”

Non-profit organizations may apply for the grant through December 7th, 2008 (extended from Nov. 12th). Organizations will be selected based on various factors related to “doing good,” and the amount donated to each selected non-profit will vary. Half of the grants will be provided to California-based non-profits, who will receive additional promotional assistance through California Newswire(R) along with a free eMediaKit(TM). Additionally, all 501(c)(3) organizations automatically qualify for a 20% service discount.

All qualified applicant organizations will be entered into a drawing to win a new One Laptop Per Child (OLPC) notebook which can be used for fund-raising purposes.

The 2009 Neotrope PR grant application can be found at http://www.Send2Press.com/non-profit/index.shtml.

Neotrope, and its division Send2Press Newswire (www.Send2Press.com), have previously sponsored art benefits contributing to aid efforts for the homeless in Chicago, groups providing environmentally sustainable housing in areas of the world where disaster has left people without adequate shelter; and to orgs who raise money for Tanzanian AIDS orphans. Neotrope also sponsors entertainment events as diverse as Apple QuickTime shows, and both-coasts music showcases for indie bands, including the LAMN Jam series presented by the Los Angeles Music Network.

Past recipients of the PR grant program include the Native Voices Foundation: “Thank you so much for putting Native Voices Foundation under your wings and on the U.S. map as never before,” said Suzy Chaffee (“Chapstick”), Olympian, and Co-chair of NVF. “Your encouragement, savvy coaching, and access to the major newspapers in America, has been priceless in getting out our message.”

About Neotrope(R)

Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue. The Neotrope marketing team includes Christopher Laird Simmons, who is an award-winning designer, photographer, musician and digital artist. Other team members include accredited public relations professionals, working journalists and broadcast veterans. Simmons is a member of the Public Relations Society of America (PRSA), Graphic Artists Guild, and ASCAP; and has been working in the P.R. field since 1981. Simmons has been widely interviewed by publications as diverse as Entrepreneur, Chicago Post Tribune, PCWorld, and TrendWatch.

Oct. 1, 2008 grant announcement:

http://pdf.send2press.com/news_2008-10-1001-001.pdf

Jan. 2005 grant announcement:

http://www.send2press.com/newswire/2005-01-0128-002.shtml

Aug. 2000 grant announcement:
http://www.neotrope.com/text/news_PR_00-0802.shtml .

[tags]Christopher Simmons, Neotrope interactive, PR grants for nonprofits, eMediaKit, ContextEngine[/tags]

08-1015-onmksum_72dpi

BRC Marketing Strategist to Speak at 2009 Online Marketing Summit Conference

DAYTON, Ohio — The Online Marketing Summit, a national educational conference for corporate marketing executives, has selected Doug Lenos, Online Marketing Strategist at BRC Marketing, as a featured speaker at its February 4-7, 2009, event in San Diego, California. Lenos will discuss the importance of online marketing for business-to-business companies including the successful integration of website design, information architecture, search engine marketing and analytics. The presentation will include an in-depth analysis of Cintas.com, a website re-designed by BRC Marketing in September 2007 that has produced a four-fold increase in sales leads while leading visitors to the information they seek with fewer clicks. Cintas.com was also named one of BtoB magazine’s Top Ten websites for 2007.

Online Marketing Summit“Using available tools in web analytics and search engine optimization is the key to identifying the needs of your business customers and developing a relationship with them,” explained Lenos. “The opportunities are there. But very few B2B companies know how to use them.”

Marketers who visit BRCmarketing.com and register for the Online Marketing Summit before November 1, 2008, can save $700 off the regular $1695 fee.

BRC Marketing is a full-service business-to-business direct response and interactive agency whose clients include Teradata, Reynolds and Reynolds, Cintas Corporation and SRA/McGraw-Hill. BRC Marketing is based in Dayton, Ohio, with an office in Silicon Valley, California.

More information is available at: http://www.BRCmarketing.com or http://www.OnlineMarketingSummit.com.

[tags]Online Marketing Summit, BRC Marketing Inc, Doug Lenos[/tags]

Ravi Singh Speaks at Campaigns and Elections Politics Magazine’s ‘Winning: Your Crash Course in Campaigning’

WASHINGTON, D.C. — ElectionMall’s CEO and Founder, Ravi Singh, will reveal industry secrets on winning this election through the strategic use of the Internet in tomorrow’s Campaigns and Elections one day seminar. Singh will discuss what campaigns must do in the last 45 days before Election Day in order to win. ElectionMall’s topic is “Effectively Using the Internet in the Final Days” from 2:45 to 3:45. Other speakers will decode GOTV services and discuss the political warfare you can get away with. This timely seminar begins at 8:00 a.m. and goes to 7:15 p.m. at the Marriott Hotel, 1221 22nd Street, NW.

Everyone knows that the business of campaigning is different from traditional business. Businesses are about keeping money in order to earn more money. Campaigns must spend everything they raise – and do so quickly. Campaigning is not for the light of heart. Of the 54 behaviors candidates must execute to be successful, today’s key behavior is speed. How much money can you raise and how fast can you spend it all?

Watching how fast things can change in a campaign (just read the political news in the last six months) makes you realize how important it is to have resources in order to spend what you have when and where the campaign trail dictates. Part of Singh’s point is that campaigns need that speed of service from a Software as a Software (SaaS) company. Campaign managers don’t have time to wait for their in house webmaster to update the website or input the targeted data collection. ElectionMall’s SaaS services make it easy to get the data you need integrated in preparation for Get Out the Vote services that will make or break your campaign.

“In the last eight years of developing and marketing campaign technology, there has never been such a demand for these high-powered Internet tools,” comments CEO Ravi Singh. “These last sixty days, the phone has been off the hook. Candidates are in a mad rush to use these proven web-based solutions to secure their bid.”

It’s all about the endgame now. The critical question now is how many votes do you need to win? Did you know that contacting a voter eleven times means that you have won that voter over? This is some of what you’ll hear from ElectionMall in tomorrow’s campaigning seminar. With targeted messaging and coordinated GOTV execution, this is a campaign tactic easily accomplished. At this point in the game, ElectionMall is the only company that can match the speed of current campaigns with real results. No matter what shape your campaign is in, a solid GOTV strategy puts you back in the running.

Included in this Campaigns and Elections event, ElectionMall is offering a reverse eight-week timeline on what a candidate must execute in order to win a decisive victory this November 4th. As seen in the Obama and McCain presidential nominations, a lot can happen within a short amount of time. Using ElectionMall’s hosted web-based services (SaaS) is a way to target your message, send a wider net, and get to the influentials and swing voters before your opponent does.

About ElectionMall, Inc.

ElectionMall, Inc., established in 1999, is a world leader in providing Internet-based non-partisan solutions for elections and campaigns, effectively utilizing technology and business expertise to enable candidates, advocacy groups, or nonprofits to generate enhanced gains in awareness, funds, and votes. From their eight years in the campaign and election industry, ElectionMall has identified over 54 different campaign behaviors and has categorized them into five specific product offerings of: Build, Manage, Raise, Promote and Shop. ElectionMall’s complete product offering successfully encompasses the entire life-cycle of a political campaign. ElectionMall is headquartered in Washington, D.C. with offices in Chicago and Los Angeles.

For more information, visit www.electionmall.com or call 1-888-WEB-2-WIN (932-2946).

[tags]ElectionMall, CEO Ravi Singh, Campaigns and Elections Politics Magazine[/tags]

Stickam.com

Media Mayhem Selected by Stickam.com for Online Advertising

LOS ANGELES, Calif. — Media Mayhem Corporation (MMC) has signed an exclusive advertising representation deal with live social networking (streaming) giant Stickam.com. MMC will promote Stickam with the nation’s largest agencies and advertisers helping them effectively reach their target audiences. Stickam.com currently has 3.8 million daily page views as well as 2.5 million live streams daily and leads a number of Nielsen Ratings categories for its video content and capabilities. The leader in live social networking is revolutionizing the way people communicate with friends and family. In addition to its live video social networking capabilities, Stickam also has exclusive contracts with celebrities such as Leo Laporte of TWiT Live, creating one of the first live interactive networks of online shows.

“We are aligning our experience with Stickam’s proprietary live streaming technology, creating completely integrated and one-of-a-kind unique advertising opportunities for our clients,” says Eric Willis, vice president at Media Mayhem Corporation. “Facebook, YouTube, and MySpace have all had their time in the sun. It’s now time for Stickam to show the rest of the world what more than two million registered users have known about since launching in late 2006.”

Stickam.comStickam.com is a free service offering 2GB storage space and unlimited bandwidth. Users can video chat with friends and family and upload prerecorded videos or record videos to their Stickam Player.

“MMC has a reputation for working with only the top publishers and leading national and international brands,” said Steven Fruchter, CEO of Stickam. “We are confident that MMC will provide huge value as part of our strategy to further monetize the site. We believe the Stickam brand provides a very powerful target audience for marketers and advertisers.”

Stickam.com also offers the ability to display photos as a slideshow while adding other users photos to a playlist. Other features include uploading audio/music files in MP3 or WAV format or upload another user’s audio to one’s own Stickam Player’s playlist.

Stickam.com is also wireless, enabling anyone to take a picture, upload audio or record a video with a cell phone with a camera, then uploading the file directly to the server from the phone.

About Media Mayhem
Media Mayhem’s slogan of “fusing experience, strategy, technology and drive” describes a full-service advertising representation firm. Their services include online and offline marketing, and event sponsorships. They specialize in building lifestyle-based advertising solutions for their clients and engaging consumer audiences through branded film, music, art, fashion, sports, technology, entertainment and lifestyle experiences, across niche vertical markets.

Media Mayhem is a firm that goes far beyond a typical online advertising network. They represent all of their publishers on an exclusive site-specific basis allowing advertising clients to customize their advertising and media buys. They allow clients to pick and choose individual websites in order to meet their campaign’s target demographic. MMC engages trade and consumer media by leveraging their access and relationships to position clients directly with the key elements that drive popular culture and create new markets of opportunity.

MMC is now recognized to maximize client investments by delivering strategic insight, direct-access relationships and execution across a broad range of global resources. They exercise professional program management throughout their enterprise to deliver flawless results, utilizing the latest in technology, creative services and design to produce cutting-edge environments and experiences for clients – all turnkey and on budget. They maintain a successful track record supporting major corporations with a wide range of strategic and tactical communications programs and projects.

MMC believes that in order to be heard, brands today must engage consumers not only through traditional media, but through live and experiential platforms that speak to the lifestyle which each consumer embraces as their own. They believe lifestyle, music, fashion, film, sports and art are the core passion points of the consumer lifestyle, and form the building blocks for using media as a vehicle to capture mindshare, market share and media for client brands.

This is an advertising representation firm that believes that a company’s media, promotions and public relations strategy must integrate with its advertising strategy. Campaigns that are scalable and broad in scope, both culturally and demographically, and attract enormous media coverage and continue to grow as consumers look for ways to engage in new and nostalgic experiences with family/peers.

As such, they focus on using online and offline initiatives as a medium that delivers an ongoing emotional attachment between companies and their target consumers to drive brand awareness, brand loyalty and brand demand.

More information: www.mediamayhem.com

Media Mayhem, 1749 14th Street, Santa Monica, California 90404. 310.478.7358.

About Stickam

Launched in February 2006, live community Stickam.com emerged as the first and largest Web site dedicated to live interactive video streaming. Stickam’s cutting-edge technology delivers millions of streams each day, reaching over two million registered users. The company is continuing on the path of social interactive TV by adding features that nurture its growing community and tech-savvy broadcasters. For more information go to www.stickam.com .

[tags]Media Mayhem Corporation, live social networking, streaming giant Stickam, advertising representation firm[/tags]

media mayhem corporation

Multimedia Marketing: Media Mayhem Corporation

LOS ANGELES, Calif. — Media Mayhem Corporation (MMC) announced this week that the company has assumed a “tight control” on the war for breaking multi-media platform strategy in a field that chews companies up and spits them out when they cannot produce what the client needs in today’s ever changing online advertising world. True multi-platform media marketing is a strategy that is now being accepted as the stand alone gold standard in the industry and MMC has found a way to capitalize on the marketing concept with its client roster that is growing like a California wildfire in the summertime.

“Media Mayhem Corporation understands the need for the now and not for the then,” says V.P. Business Development Jamie Ashe. “We are the one company that knows the (how) right off the bat so our clients know already walking in the door that it isn’t a question of whether we can provide them a strategy to win but can we live up to the hype that so many agencies and firms brag about. The answer is unequivocally yes without a doubt. We don’t come to work to fail, we come to work to win and if that means we spend off hours getting a big job done right, it gets done right.”

media mayhem multimedia marketingMedia Mayhem Corporation has already conquered what so many are just trying to get off the ground with their companies. The company has already shifted their operations into gear and applied technologies such as mobile and digital advertising, podcasting, live streaming, live interactive streaming, offline events, sponsorships, footpath tracking technology, live interactive surveys among others.

“Just the tip of the iceberg,” says CEO Jeff Chi. “We are using ‘OTA’ (over the air transfer) as we mainstream our bowl of resources together and converge synergistic campaigns both on and offline for our clients and adding in mainstream and non-mainstream concepts – not just banners anymore.”

“If you want what you want then you should be able to get it,” adds Chi. “With a powerful sales force automation, intimate and bullet proof customer service management, and all of the cutting edge concepts already being used in our day to day operations, the only way we can fail is if we stopped caring about what we do and who we do it for, and that is one thing MMC is not going to do. Ever.”

Media Mayhem’s slogan of “fusing experience, strategy, technology and drive” describes a full-service advertising representation firm. Their services include online and offline marketing, and event sponsorships. They specialize in building lifestyle-based advertising solutions for their clients and engaging consumer audiences through branded film, music, art, fashion, sports, technology, entertainment and lifestyle experiences, across niche vertical markets.

Media Mayhem is a firm that goes far beyond a typical online advertising network. They represent all of their publishers on an exclusive site-specific basis allowing advertising clients to customize their advertising and media buys. They allow clients to pick and choose individual websites in order to meet their campaign’s target demographic. MMC engages trade and consumer media by leveraging their access and relationships to position clients directly with the key elements that drive popular culture and create new markets of opportunity.

MMC is now recognized to maximize client investments by delivering strategic insight, direct-access relationships and execution across a broad range of global resources. They exercise professional program management throughout their enterprise to deliver flawless results, utilizing the latest in technology, creative services and design to produce cutting-edge environments and experiences for clients – all turnkey and on budget. They maintain a successful track record supporting major corporations with a wide range of strategic and tactical communications programs and projects.

MMC believes that in order to be heard, brands today must engage consumers not only through traditional media, but through live and experiential platforms that speak to the lifestyle which each consumer embraces as their own. They believe lifestyle, music, fashion, film, sports and art are the core passion points of the consumer lifestyle, and form the building blocks for using media as a vehicle to capture mindshare, market share and media for client brands.

This is an advertising representation firm that believes that a company’s media, promotions and public relations strategy must integrate with its advertising strategy. Campaigns that are scalable and broad in scope, both culturally and demographically, and attract enormous media coverage and continue to grow as consumers look for ways to engage in new and nostalgic experiences with family/peers.

As such, they focus on using online and offline initiatives as a medium that delivers an ongoing emotional attachment between companies and their target consumers to drive brand awareness, brand loyalty and brand demand.

More information: http://www.mediamayhemcorp.com

[tags]Media Mayhem Corporation, multimedia platform marketing, advertising representation firm, CEO Jeff Chi, over the air transfer[/tags]

Neotrope Selected to Provide Internet Marketing Solutions for Creative Commercial Financing Firm, Lease With Crystal

LOS ANGELES, Calif. — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a cutting edge creative commercial finance company, Lease With Crystal (www.Leasewithcrystal.com), to provide promotion and brand development for their company and Website. As part of this program, Neotrope will provide its proven ContextEngine(R) search engine Deep-Linking Technology, first introduced in fall of 1996. “We’ve been searching for the proper vehicle to launch us onto the laptops and office desks of business owners for some time now, this absolutely shows us the way,” said Crystal Riley, of the Lease With Crystal namesake.

About Lease With Crystal
Lease With Crystal brings a big business know-how and a friendly simplistic approach to their clients in the equipment leasing world. The goal is to help businesses stay competitive, and afford the equipment they need now. “All clients benefit from our skill of matching the right business with the perfect custom leasing program – regardless of the industry. From lasers to tractors, we make growth possible, all while saving cash flow,” Riley says.

Lease With Crystal is a brand new company, established in 2008, affiliated with Lease One which has over 19 years of industry experience. More information on their Equipment Leasing programs can be found at: http://www.Leasewithcrystal.com/leasing.htm .

About Neotrope(R)
Based in Torrance California, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue since 1983. Neotrope has launched over 600 Websites since March of 1995 and has developed “patent worthy” proprietary solutions for Internet Marketing and search positioning. Send2Press(R) Newswire, a service of Neotrope, offers best-in-class affordable news distribution for small-to-medium businesses. Send2Press also leverages Neotrope’s ContextEngine(R) press release optimization technologies and PRTRax(TM) reader tracking for business intelligence. 2008 marks the company’s 25th Anniversary.

Neotrope President/CEO Christopher Simmons is a leading authority on press release optimization, an award-winning multimedia designer and journalist, and is a member of the Public Relations Society of America, and ASCAP. A noted technologist, Mr. Simmons is frequently interviewed by organizations like Entrepreneur(R), Chicago Post Tribune, PC World(R) and Trendwatch.

More information: http://www.Send2Press.com/services/internet_marketing.shtml .

[tags]Neotrope internet marketing, CEO Christopher Simmons, press release optimization, ContextEngine Deep Linking Technology, Lease With Crystal equipment leasing[/tags]

STG Media Corp. Acquires Salient Digital, Inc. – Forms STG Interactive

Print, TV, Radio, and Direct Response Advertising Agency adds Web Development and E-Commerce to Roster of Services

TEMPE, Ariz. — STG Media Corp. is proud to announce it has acquired the internet portfolio and clientele of Salient Digital, Inc., a 7-year-old Internet Development Company. The acquisition will allow STG Media Corp. and STG Retail Direct, Inc., to provide their clients with a wide range of digital marketing services including Search Engine Optimization (SEO), Search Engine Marketing (SEM), E-commerce development and Web application design and programming.

Salient Digital’s past projects include several high-profile corporate Web sites for businesses including the East Valley Tribune, Tribune Direct Marketing of Northlake, IL, Times Direct Marketing in Los Angeles, Art and Science Salon, a high-end hair salon chain based in Evanston, IL; Sunset Food Mart, Inc., a four-store luxury grocery store chain based in Highland Park, IL; and United Cerebral Palsy of Greater Chicago, with which Salient Digital has provided multimedia development services for nearly a decade.

STG Media Corp. is honored to appoint Salient Digital’s President and Founder, Geoffrey Hoffman to the position of CEO of STG Interactive. “The services our companies offer were perfectly complementary,” Hoffman explains. “I’m very excited to be able to combine and expand Salient Digital’s Internet-based service offerings with STG Media’s print, TV, Radio and retail solutions.”

Thomas Lark, STG Media Corp. CEO adds, “We utilized Salient Digital on a contract basis for several years, because we didn’t want to turn away anyone’s business. As our digital marketing needs grew, we realized we had to join forces in a more permanent way,” Lark said. “Geoffrey has already proven to be a key player in the STG’s family of companies. Geoffrey’s interactive expertise and desire to create success for our clients has helped STG become one step closer to fulfilling all of our clients needs.”

STG Media Corp., STG Retail Direct, and STG Interactive, LLC, work together to develop and execute strategic, national marketing campaigns. Based in Tempe, AZ, STG Media is a full-service advertising agency specializing in creative and media buying for print, television and radio. STG Retail Direct places products directly on the shelves of Wal-mart, Walgreens, CVS, Target, GNC, and thousands of grocery and convenience stores nationwide. STG Interactive develops cutting-edge E-commerce solutions in addition to search engine optimization and search engine marketing.

As the line between brand marketing and direct response blurs, brand advertisers move to be more accountable, and direct response marketers evaluate themselves from a brand perspective. STG helps clients navigate through the complex landscape of opportunities that exist within the context of modern, cross-media campaigns.

For more information about the STG family of companies, call toll-free: 866-834-4370.

[tags]Salient Digital Inc, STG Media Corp, Direct Response Advertising Agency, STG Interactive[/tags]

Neotrope SEO Solutions USA

Neotrope Selected to Provide Internet Marketing for The Ballantine Corporation

TORRANCE, Calif. — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading direct mail printing firm, The Ballantine Corporation (www.ballantine.com), to provide promotion and brand development for their company and Website.

As part of this program, Neotrope will provide both press release distribution services as well as its proven ContextEngine(R) search engine Deep-Linking Technology, first introduced in fall of 1996. “We’ve been very pleased with the results provided on projects with Neotrope over the past two years,” said Ryan Cote, Director of Marketing for Ballantine. “They’ve proven to have a deliverable expertise in search engine marketing for B2B companies, and this new relationship will help us grow our online visibility.”

Neotrope SEO Solutions USA “Ballantine is a clear market innovator, combining four decades of traditional direct marketing practices, with modern Web-savvy technologies that complement their printing and mailing services,” said Christopher Laird Simmons, Neotrope’s CEO.

About The Ballantine Corporation
The Ballantine Corporation is a turnkey direct mail services company providing everything from start to finish including creative, list, printing and mailing. They also offer their clients one-to-one marketing solutions including variable data digital printing and personal URLs (PURLs).

All clients benefit from a strong combination of quality work, aggressive pricing and complete print production support.

Ballantine was established in 1966 and is a family-run company, 3 generations deep. More information on their printing and mailing services can be found at: http://www.ballantine.com/whatcanwedo.html .

The company also publishes a blog containing direct mail tips, news and advice at: http://www.ballantine.com/blog/ .

About Neotrope(R)
Based in Torrance California, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue since 1983. Neotrope has launched over 600 Websites since March of 1995 and has developed proprietary solutions for Internet Marketing, SEO/SEM, and search positioning. Send2Press(R) Newswire, a service of Neotrope, offers best-in-class affordable news distribution and alternative placement of news content to improve its “persistence.” Send2Press also leverages Neotrope’s ContextEngine(R) press release optimization technologies and PRTRax(TM) reader tracking for business intelligence. 2008 marks the company’s 25th Anniversary.

Neotrope brands include BlueSpin(TM), California Newswire(R), ContextEngine(R), CitizenNewswire(TM), Citizen Wire(TM), Digital Author(TM), Direct-to-Editors(TM), DotComMojo(TM), eNewsChannels(TM), Florida Newswire(TM), Free2Press(TM), FreeNewsArticles(TM), Mindstock(R), PRTRax(TM), SEO+PR(TM), and Send2Press(R).

The Neotrope marketing team includes President/CEO Christopher Simmons, who is the leading authority on press release optimization, an award-winning multimedia designer and journalist, a member of the Public Relations Society of America (PRSA), the Graphic Artists Guild (GAG), and ASCAP; Liisa Sullivan, a veteran PR pro, and a Public Relations Association of Western North Carolina member; and a team of working journalists and accredited PR experts. Mr. Simmons is frequently interviewed by organizations like Entrepreneur, The Chicago Post Tribune, Monster.com, PC World and Trendwatch.

More information: http://www.Send2Press.com/services/internet_marketing.shtml .

[tags]direct mail printing firm, The Ballantine Corporation, Internet Marketing Solutions, Neotrope Interactive, SEO PR, ContextEngine, PRTrax, SEM expert Christopher Simmons[/tags]

Kompass B-2-B

ROIonline to Represent European B2B Portals in U.S. Advertising Marketplace

BRIGHTON, Mich. — ROIonline LLC, an Internet Marketing company serving the industrial and business-to-business marketplace, has been awarded new client contracts with EUROPAGES and Kompass – business-to-business search engine companies – to represent them for sales in the U.S.

According to the U.S. Department of State, every year, European countries import nearly 5.0 trillion dollars in goods. This proves that today’s marketplace is a global one and for manufacturers to compete and to increase their sales, exporting is an important component to add to any Internet-marketing plan; EUROPAGES and Kompass know this and have entrusted ROIonline to expand their markets.

Kompass B-2-BKompass (www.Kompass.com), owned by Coface, has companies listed in 70 countries. Their mission is to facilitate business-to-business trade throughout the world while contributing to the development of world commerce. They receive over 4.6 million searches each month and have over 2.3 million company names in their database.

EUROPAGES (www.Europages.com) is home of the European Business Directory. It is available in 25 languages and contains a list of 900,000 best suppliers from 35 countries on the Internet; 79 percent of its users are European.

“Both companies are leaders in their field and will help U.S. companies reach buyers in the international marketplace who are seeking their products,” Rich Knapp, president ROIonline, said. “The fact that they have chosen us to represent them is a true honor.”

ROIonline provides clients with total Internet-marketing solutions that deliver a Return on Investment (ROI) while reducing cost. They increase revenue, lower marketing costs, and improve operating efficiencies.

“Businesses have to have the proper tools to keep their web site competitive in a global marketplace,” Knapp explained. “Sites must be constantly updated and managed and contain the product information buyers are looking for.”

Each package is custom tailored and designed to ensure ROI. ROIonline’s services include: diagnostic consultation, website design, optimization, pay-per-click campaign management, website tracking and analytics, Internet marketing and media placement.

Kompass and EUROPAGES recognized ROIonline’s network of over 25 representatives and experience as key to helping them penetrate the U.S. market. Each ROIonline representative has over 10 years experience in the industrial marketplace.

In addition to EUROPAGES and Kompass, ROIonline also represents MacRae’s Blue Book, Engineer’s Edge, and more.

For more information, visit: http://www.roiol.com .

[tags]B2B search engine companies, EUROPAGES and Kompass, ROIonline, LLC, European Business Directory, Rich Knapp[/tags]

Neotrope Selected to Provide Internet Marketing Solutions for New York Computer Technology Firm S & R Network Consulting

TORRANCE, Calif. — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading New York Computer Consulting firm, S & R Network Consulting (www.sr-network.com), to provide promotion and brand development for their company and Website.

As part of this program, Neotrope will provide both press release distribution services as well as its proven ContextEngine(R) search engine Deep-Linking Technology, first introduced in fall of 1996. “We’ve been very pleased with the results provided on past projects with Neotrope,” said Sharad Suthar, President and CTO of S & R Network Consulting. “They have a demonstrable expertise in search engine marketing for technology companies.”

S & R Network Consulting is specialized in providing various computer consulting services to businesses in New York City, Long Island and New Jersey. Some of the services it provides include network planning, setup, on-site and remote support, network and data security, redesign, pro-active network monitoring, data migration and disaster recovery, co-location services. It also provides various database and website consulting services. The team holds a number of certifications, and has more than 15 years of experience in the field. General information can be found at www.sr-network.com/aboutus.shtml .

More information on the consulting services it offers can be found at
www.sr-network.com/services.shtml .

About Neotrope(R)

Based in Torrance California, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue since 1983. Neotrope has launched over 600 Websites since March of 1995 and has developed proprietary solutions for Internet Marketing, SEO, and search positioning. Send2Press(R) Newswire, a service of Neotrope, offers best-in-class affordable news distribution and alternative placement of news content to improve its “persistence.” Send2Press also leverages Neotrope’s ContextEngine(R) press release optimization technologies and PRTRax(TM) reader tracking for business intelligence. 2008 marks the company’s 25th Anniversary.

Neotrope brands include BlueSpin(TM), California Newswire(R), ContextEngine(R), DigitalAuthor(TM), DotComMojo(TM), eNewsChannels(TM), Free2Press(TM), FreeNewsArticles(TM), Mindstock(R), PRTRax(TM), and Send2Press(R).

The Neotrope marketing team includes President/CEO Christopher Simmons, who is the leading authority on press release optimization, an award-winning multimedia designer and journalist, a member of the Public Relations Society of America (PRSA), and ASCAP; Liisa Sullivan, a veteran PR pro, and a Public Relations Association of Western North Carolina member; and a team of working journalists and accredited PR experts. Mr. Simmons is frequently interviewed by organizations like Entrepreneur, The Chicago Post Tribune, PC World and Trendwatch.

More information: http://www.Send2Press.com/services/internet_marketing.shtml

[tags]Christopher Laird Simmons, Neotrope internet marketing, ContextEngine deep linking, press release optimization, DotComMojo SEO and SEM, S&R Network Consulting, New York Computer Consulting Services[/tags]

Social Media Campaign Launched by Street Attack for OurStage Facebook Application

BOSTON, Mass. — OurStage.com, an online community that allows independent musicians and filmmakers to compete for recognition and prizes by connecting directly with fans, has signed on to work with Street Attack to promote the new OurStage Facebook application. Street Attack will be launching an online viral campaign in November 2007.

Street Attack’s online campaign will adhere to the authentic nature of the OurStage community by reaching out directly to niche music groups and individuals who are into discovering new music, as well as those interested in pursuing careers in music, film, and the arts. The campaign will tap into social media avenues such as Facebook, blogs, and forums to encourage adoption of the OurStage Facebook application.

“When it comes to what’s hot in the online viral world right now, Facebook applications and independent music channels are definitely two topics that come to mind,” says Terry Lozoff, Managing Director at Street Attack. “OurStage brings these two arenas together in a unique way and gives Street Attack an opportunity to do what we’re best at – directly reach people through grassroots/viral methods and let them discover what’s new and cool.”

The OurStage Facebook application, called Talent Scout, challenges users to test their ear for talent by voting for songs that they believe are most likely to be crowd favorites. Participants in the game compete for several prizes including a grand prize trip to the SXSW Music Festival.

Street Attack (http://www.streetattack.com) is a full service marketing agency specializing in alternative and non-traditional programs and tactics. They build integrated and customized campaigns that fuse the offline and online worlds; building off the latest in trends, technologies, and media. Street Attack works with both brands and agencies to build strategies that make an impact and reach people directly. From alternative media, to experiential programs, to online marketing and creative, Street Attack provides services that are unique, edgy, and completely in tune with what is going on today.

OurStage (http://www.ourstage.com) is the only purely democratic online competition where the fans decide who’s the best in emerging music, film and video. The OurStage mission is to help talented artists achieve critical exposure by providing a neutral, trusted, game-free platform in which the true judgment of the fans drives the best content to the top.

[tags]OurStage Facebook application, Street Attack, online viral campaign, Terry Lozoff, independent musicians and filmmakers, democratic online competition[/tags]

Travel Industry Advertising Site ResortsandLodges Wins WMA WebAward

ST. PAUL, Minn. — Resorts and Lodges (www.resortsandlodges.com), a leading niche portal Web site providing advertising for the hospitality and travel industry, has received a WebAward for excellence in Web site design and development from the Web Marketing Association (WMA). The company was chosen from among 2,400 entries from more than 40 countries during the WMA’s annual WebAward competition.

The company’s redesigned site was awarded the “Standard of Excellence” in the competition’s Hotel/Lodging/Travel category. The redesign, launched in late 2006, showcases the diverse features and benefits of approximately 10,000 resort and lodge properties worldwide. Focusing on an enhanced user experience and including the development of completely new front- and back-end functionality, the site update maximizes conversions and provides sophisticated tracking for the company’s leisure advertising clientele.

“We are extremely proud to have our design and development work recognized internationally,” said Ryan Bailey, Vice President of ResortsandLodges. “Our goal was to establish ResortsandLodges.com as a premiere vacation portal, built on best practices for conversion. We felt the best way to do that was by taking the traveler through a branded ‘journey’ presented through rich media, to enhance and even transform their affinity with our advertisers.”

The new design features an interactive map which allows online customers to quickly and easily explore vacation destinations and lodging. In addition, it highlights each resort or lodge property through a mix of unique content developed through individual client interviews, colorful photography, and interactive video. A convenient search tool allows visitors to filter properties by resort type, accommodation type, activity type, amenity type and price range.

In addition to an enhanced traveler experience, the Web site redesign also included the development of sophisticated tracking for the company’s resort and lodge advertising clientele. Advertisers can now view performance statistics for click-through rates; page impressions, email inquiries and phone activity. The phone calls appear as visual data and are recorded as voice data, making it simple for a client to assess the frequency of conversions over the phone. Much of this development has never been implemented on any other travel-related Web site.

“More than ever before, Resorts and Lodges allows advertisers to truly track the performance of their campaigns,” said Bailey. “Through sophisticated data analytics, they can continually optimize their campaigns and manage the creative approach for extraordinary results.”

About ResortsandLodges
Headquartered in Cottage Grove, Minnesota, ResortsandLodges is owned and operated by Travelnet Solutions, Inc. (www.travelnetsolutions.com), a leader in providing complete and dynamic solutions to the hospitality and travel industry. The company’s portfolio of brands includes ResortsandLodges.com, ParksandCampgrounds.com, RezTracker.com and Red Rock Resort.

[tags]advertising for the hospitality and travel industry, Web Marketing Association WebAward, ResortsandLodges niche portal Web site, Ryan Bailey[/tags]

PRTrax

Neotrope Announces Launch of PRTrax Reader Tracking for PR Business Intelligence

TORRANCE, Calif. — Neotrope(R), a leading California-based advertising, PR, and technology company established 1983, today announced the launch of its new PRTrax(TM) Reader Tracking solution, the first service of its kind in the industry. PRTrax allows marketing departments and public relations professionals to track press release readership data across multiple news sites in the Neotrope News Network, including Send2Press(R), and California Newswire(R).

Unlike previous solutions that tracked reader metrics on only one site where a story originated, the Neotrope PRTrax system can track readership, referring sites, keywords, country, language, search engines, and other valuable business intelligence across an unlimited number of news sites from a single account.

“Traditionally the main purpose of a press release was to entice media folk to consider use in print or broadcast venues. However, over the past decade the secondary use of press releases has evolved into an online marketing component – specifically to put news into as many ‘credible’ places on the Internet as possible,” said company CEO, Christopher Simmons.

PRTrax “Our ContextEngine(R) solution helps make releases more visible online, which we pioneered ten years ago. Now with PRTrax(TM), we’re providing key metrics as to how and where a given story is being found and clicked.”

Another unique feature of Neotrope’s PRTrax solution is the ability to track many viewings not normally trackable by other visibility solutions, due to cookie and image-tracking being blocked by browser privacy settings.

PRTrax(TM) is an annual subscription service starting at $69 per release, or $99 per campaign, offered exclusively at this time to customers of the Send2Press(R) Newswire service.

More information: www.send2press.com/services/internet_prtrax.shtml .

About Neotrope(R)
Based in Torrance California, Neotrope has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue since 1983. Neotrope has architected over 600 Websites since March of 1995 and has developed proprietary solutions for Internet Marketing, SEO, and search positioning. Send2Press Newswire (www.Send2Press.com), a service of Neotrope, offers best-in-class affordable news distribution and alternative placement of news content to improve its “persistence” versus the traditional one-shot approach. In addition to sending news directly to journalists, print and broadcast media, and news clipping services, Send2Press places news into online news sources, RSS and social networks, as well as providing high visibility in search engines using Neotrope’s ContextEngine(R) press release optimization technology.

The Neotrope News Network includes magazine and news portals including eNewsChannels(TM) (www.enewschannels.com), California Newswire(R) (www.CaliforniaNewswire.com), Publishers Newswire(TM) (www.PublishersNewswire.com), and many more. Over 100 sites are in development for 2008 launch.

[tags]Neotrope Interactive, ContextEngine press release optimization technology, PRTrax Reader Tracking solution, Neotrope News Network, Christopher Simmons[/tags]

Neotrope Selected to Provide Internet Marketing Solutions for LetsGoToPonce.com

An Insider’s Guide to South Puerto Rico Tourism, Business, and Relocation

TORRANCE, Calif. — Neotrope(R), a leading California-based advertising, public relations, and Internet Marketing firm established 1983, today announced that Puerto Rico-based international marketing and PR firm I:Avalanche Corp. has selected Neotrope to provide promotion assistance for LetsGoToPonce.com, South Puerto Rico’s (Porta Caribe) only highly segmented network of North American corporate and consumer customers who have expressed explicit interest in the region’s tourism, business and relocation opportunities.

As part of this program, Neotrope will provide both press release distribution services as well as its proven ContextEngine(R) search engine Deep-Linking Technology, first introduced in fall of 1996.

“Neotrope offers a no-gimmick approach and demonstrable expertise in search engine marketing,” said David Southgate, I:Avalanche CEO. “They deliver and that’s good news for our South Puerto Rico market.”

LetGoToPonce.com is the only English language media focused on developing the South Puerto Rico (Porta Caribe) economy with high value, cost effective interactive, highly segmented international emarketing. Advertisers can access a highly segmented network of North American corporate and consumer customers who have expressed explicit interest in the region’s tourism, real estate, business investment, and relocations opportunities. Visit http://www.LetsGoToPonce.com for more information.

For insider travel information about South Puerto Rico, visit: http://www.letsgotoponce.com/Trip_Planning/

About Neotrope(R)
Based in Torrance California, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue since 1983. Neotrope has launched over 600 Websites since March of 1995 and has developed proprietary solutions for Internet Marketing, SEO, and search positioning. Send2Press(R) Newswire, a unit of Neotrope, offers best-in-class affordable news distribution and alternative placement of news content to improve its “persistence” versus the traditional one-shot approach. In addition to sending news directly to journalists, print and broadcast media, and news clipping services, Send2Press places news into online news sources including the Neotrope News Network, RSS and headline feeds, social networks, and into search engines using Neotrope’s ContextEngine(R) press release optimization technology for high search visibility.

The Neotrope marketing team includes President/CEO Christopher Simmons, who is the leading authority on press release optimization, an award-winning designer, a member of the Public Relations Society of America (PRSA), and ASCAP; Liisa Sullivan, a veteran PR pro, and a Public Relations Association of Western North Carolina member; and Vickie Jenkins, an expert media coach and award-winning broadcast journalist.

More information:

http://www.Send2Press.com/services/internet_marketing.shtml

[tags]Neotrope Interactive, California Internet Marketing firm, CEO Christopher Simmons, ContextEngine technology, search positioning, developing the South Puerto Rico economy[/tags]

Protocol Integrated Direct Marketing Partners with Alterian to Leap Ahead in Customer Analytics

Integrated direct marketing firm achieves agility and faster turnaround with the Alterian Marketing Services Platform

CHICAGO, Ill. — Alterian (LSE: ALN), the leading global enterprise marketing platform provider, has been selected by Protocol Integrated Direct Marketing to provide analytics software. The Alterian Marketing Services Platform will power Protocol’s B-to-B and B-to-C clients’ ability to gain instant insight into their marketing data and use this to drive a coordinated marketing strategy across multiple online and offline channels, from a single set of applications and infrastructure. This will give Protocol’s clients a competitive advantage by allowing them to optimize the customer experience and drive marketing programs based on analytics.

“We selected Alterian because their software platform is designed by marketers for marketers. We can share technology, reporting and charting, and make on the fly changes quickly,” explains John Zell, Senior Vice President of Technology, Protocol. “We went directly to Alterian because their Engine has a level of maturity that has already been proven with their flagship clients.”

Integrating the Alterian Marketing Services Platform will allow Protocol clients to:

    * Query the database on the fly – accessing the data and powerful reporting capabilities without having to understand the underlying database connectivity and functionality.
    * Streamline communications and documentation by making information available to all users.
    * Easily perform more advanced data exploration, answering follow-up questions before they have to be asked.
    * Translate data into compelling graphics that can be used to present information simply.
    * Test inclusion and exclusion criteria and the impact to the data set while allowing the developers to continue coding and implementing projects that are larger in scope.

“Protocol is a clear leader in leveraging the full value of customer analytics for their clients. We are pleased that they selected Alterian to enhance the complete campaign management services they provide their roster of blue-chip accounts,” said David Eldridge, Chief Executive Officer, Alterian.

“Marketers must be able to react, change, and open up new opportunities rapidly,” adds John Zell. “As our clients continue to evolve the ways in which data is used to test and segment consumers, fast and easy access to the data will become critical in being able to make informed decisions on how to market with agility”.

The addition of Protocol to the roster continues to fuel Alterian’s impressive momentum for the year. The company is showing 60% growth in North America in the first quarter of 2007, as listed in their Interim Management Statement released July 25, 2007.

About Alterian
Alterian (LSE: ALN) helps marketers improve results through its enterprise marketing software platform and global partner community of leading marketing service providers, agencies and systems integrators.

Alterian takes marketers on a journey to become analytically led and to integrate their marketing processes, creating value for both the customer and the company. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain insight into their data, and use this to execute an integrated marketing strategy across online and offline channels.

Software alone does not enable better marketing. Alterian has cultivated a global community of over 70 marketing service providers, agencies and systems integrators such as Accenture, Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide, who deliver Alterian software alongside their own value-added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC, Limited Too, Dell, Amnesty International and Vodafone, to drive competitive advantage through improved marketing performance and customer satisfaction.

Alterian was founded in 1997 and trades on the London Stock Exchange (ALN). With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide.

For more information visit http://www.alterian.com.

About Protocol
Protocol Integrated Direct Marketing is an innovator in seamless direct marketing and customer support services. Protocol focuses on clients in select vertical markets including retail, technology, energy, health solutions, financial services and insurance. Protocol’s fully integrated direct marketing and customer support capabilities creates a seamless experience for customers and easier management for marketers. In both B-to-C and B-to-B environments, Protocol provides the experience and capabilities to add real value to customer relationships through decades of experience in acquisition, retention and customer support. For more information visit http://www.protocolmarketing.com.

[tags]global enterprise marketing platform provider, marketing strategy, analytics software, Alterian Marketing Services Platform, Protocol Integrated Direct Marketing[/tags]

Flvorful video marketing

Flvorful(TM) Video Ad Marketplace Revolutionizes Internet Video Placement for Advertisers and Content Publishers

AUSTIN, Texas — In its beta phase, Flvorful.com invites advertisers and publishers to try out a new and innovative Internet service that brings together the content of video publishers and matches them with the needs of advertisers. Flvorful makes it easy for advertisers to find the right Flash video content and for video publishers to attract advertisers and generate revenue.

“In essence,” Jake Varghese, CEO and Lead Developer of Flvorful.com, explained, “the site was designed to revolutionize the way video is presented on the Internet. We have provided one marketplace where advertisers and publishers can come together to swap ads.”

Flvorful video marketingFor instance, if an advertiser wants to place ads on all tech shows, the service is only one click away. Rather than contacting each network and negotiating rates, advertisers can visit Flvorful.com and choose where they want to advertise to their max CPM per commercial. They are then able to track the number of times a commercial is played and clicked on and even track which shows played them and how many times.

“It’s a terrific marketing tool,” Varghese explained. “And, advertisers determine the amount they want to pay for their commercials.”

Advertisers can play their video commercials automatically in Flash videos all over the Web; they only pay when they run. They simply choose targeted keywords and categories to communicate the types of videos for commercials to play in. There are no long forms to fill out and up to 30 seconds per commercial is provided.

Video publishers can turn their Flash video content into cash. Flvorful.com brings the video publishers to the advertisers and sets up the commercials for them. They simply set the price, sit back and receive payments through PayPal.

“We put a very small amount of non-intrusive code on the publisher’s site,” Varghese explained. “It’s even smaller than the amount of code used for Google ads.”

Many content categories are available and include: arts and entertainment, education, health, real estate, travel, technology and much more.

Sign up is easy. Advertisers register once and will then receive full reports about where commercials are playing. Publishers also register once and it takes minimal time to add new material.

To try the beta version, visit: http://www.Flvorful.com.

[tags]CEO Jake Varghese, Flvorful video marketing, Internet Video Placement, Flash video content[/tags]

enTrust Marketing Corp Helps New York FSBO Homeowners Sell Commission-Free

BUFFALO, N.Y. — What the internet has done for travel, it’s about to do for real estate, says enTrust Home Marketing. Travelers used to go to travel agents when they wanted a vacation. Now they go online, where the same work can be done more efficiently on one’s own; educated consumers know how to negotiate the best deal and the same can be said for home sellers. More homeowners are choosing to skip the middle-man and sell their homes on their own. They’re keeping the commission and saving themselves thousands of dollars in the process.

One local company believes so strongly in this owner-empowered movement that their job is to make FSBO’s (For-Sale-by-Owners) look as professional as possible to fetch the best price. enTrust Home Marketing provides sellers with the tools they need to sell their homes without a Realtor(R). President Scott Simard believes so strongly in his company that he’s offering a full money-back guarantee. “We win or lose with each customer; if the property doesn’t sell, we refund the purchase price, no questions asked. It proves that we’re willing to do all we can to effectively promote the property and yield the homeowner a quick sale.”

He comments on the two models available currently; one is selling with an agent, whose commission (usually 7% of the sale price) is paid out at closing. The other is an FSBO marketing company, where the flat-fee rate is paid upfront and kept, regardless of outcome. enTrust is offering the best of both worlds (FSBO marketing paid upon the sale) with this no-risk guarantee.

enTrust Marketing Corporation provides home sellers with print, internet, and point-of-sale exposure geared toward garnering them top dollar for their properties. enTrust separates themselves from other FSBO companies by providing superior quality, higher level of services, lower cost and a money back guarantee. The interactive web site and impressive signage lend a professional image to anyone looking to sell a home and retain as much value as possible. enTrust Home Marketing provides signs, online exposure, print advertising, and informational tools to homeowners and purchasing tools to buyers.

For more information on the money-back guarantee, or to sign up for the program, call 716-650-4073 or visit http://www.entrustny.com.

[tags]enTrust Home Marketing, New York FSBO homeowners, real estate marketing, Scott Simard, informational tools to homeowners[/tags]