Posed with the challenge of marketing his new book, “Falling Apart” (ISBN: 978-160-594-3954), author Ken Brown gathered together a team of learning experts to design a tool like no other – 4 Styles Enter-Active Systems – to help authors, publishers and companies to promote and market their books and other products.

“This very cool and revolutionary new marketing tool prompts the user to click on images, colors and messages. During this time, music and voice overs entertain the user and he or she must follow directions to get to the next level,” says Brown.

In the case of this launch design, each level provides book teasers and excerpts to draw the user deeper into the story, which eventually ends up leaving him or her wanting more.

For example, in the book preview for “Falling Apart,” the user begins in a contemporary living room setting where he or she must click on seven items before advancing to the next level. Each item, when clicked on, reveals part of the story.

“Each preview can be custom designed to meet the needs of the client,” says Brown. “So many companies and individuals can benefit and truly need this tool to introduce their books or other products.”

Brown explains that this interactive tool can be applied to just about any product that someone wants to promote.

About the Creators:

Ken Brown brings nearly 40 years of experience of customer service to life with his unique belief that a customer is more than just a number. And, while technology has changed, his philosophy has not. His ideas and innovations have brought him success in business with each successive endeavor he has undertaken. Never forgetting his abilities as an artist, in 2009 he co-authored the fiction book, “Falling Apart” and then launched 4 Styles Enter-Active Systems.

Ken’s wife, Tammy, is a teacher and co-author of “Falling Apart.” Wanting to find new ways to promote and encourage people to read, she used what she learned teaching, going to school, and writing to also help start 4 Styles Enter-Active Systems.

For more detailed information about 4 Styles Enter-Active Systems, visit: www.enteractivesystems.com .

“I am surprised at what developed here in Colombia for the last 50 days in the digital space. In ten years in online politics I have never seen such a quick and strong impact in a democratic process as I saw in Colombia,” said Ravi Singh, ElectionMall.com CEO.

When the digital initiatives began on May 3rd, Juan Manuel Santos was 12 points behind colorful candidate Antanas Mockus in the polls. The first-round results yielded 46% preference for Santos, totaling nearly 7 million votes and almost doubling the opposition. On Sunday 20th, a whopping 9 million Colombians elected Santos as their new President, the highest recorded voting in the country’s history, along with a 70% lead. For a people who didn’t quite grasp the power of digital media before the 2010 Presidential Elections, history was broken in two.

Among the innovations nurtured in the process are a first-ever iPhone App for a political candidate in the country; more than 4 million email opt-in email addresses were assembled; the first advanced team feeding live streams via Ustream with iPhones; an SMS short code with all national carriers for opt-in SMS strategies; Pop-Corn parties (with instructions!) to watch presidential debates online, a Wall of Shame to end dirty war across all social media and personalized merchandising downloaded from the site for each city and county nationwide.

SuperSantos, the game where candidate Juan Manuel Santos fights poverty, corruption, unemployment and drug trafficking was at full-blast. Citizens entering their voter IDs were seeing their exact voting location, along with digital maps and a suggested route, for the first time. This was the culmination of a 50-day Digital Revolution that catapulted Juan Manuel Santos in the polls from 12 points behind the colorful candidate Mockus, to the Colombian Presidency with over 9 million votes, the highest in the country’s history.

Through a series of initiatives that involved world-class vendors and brands including ElectionMall.com, Google, Microsoft, Ustream, Vimeo, Flickr, YouTube and local agencies and talent including Sistole, SigmaMovil and Servinformacion, the Web 2.0 Digital Victory Team of the Juan Manuel Santos presidential campaign have rocked Colombian elections and brought innovation to the digital democratic process in the entire Latin American region.

Social Media links:
www.facebook.com/JMSantos.Presidente .
www.twitter.com/UneteaSantos .
www.youtube.com/JMSANTOSPRESIDENTE .
www.delicious.com/santospresidente .
www.flickr.com/photos/santospresidente ,
www.vimeo.com/user3733080 .

SuperSantos game:
www.santospresidente.com/supersantos/ .

The Microsoft and ElectionMall.com relationship provides a unified environment for campaigns of all sizes to manage technologies in one place, taking people out of the business of technology to focus on winning the campaign. From school board candidacies to national congressional or presidential campaigns, the Campaign Cloud services strengthen the core elements of political or activist campaigns – fund raising, generating votes and building awareness.

“In today’s environment, campaigns should spend more time on winning and less on managing multiple technology decisions. Now, through our joint offering with Microsoft, we can help democratize the online campaign and election process in an unprecedented way,” said Ravi Singh, CEO and founder of ElectionMall. “Our 10 years of experience in the space combined with Microsoft’s trusted technologies will together empower the everyday candidate and help increase political participation.”

Campaign Cloud will provide end-to-end campaign services, including tools to do the following:
* Build a Web presence (johnsmith.voterspace.com)
* Manage communications and collaboration with staff, donors and volunteers
* Raise money online and manage donor base
* Promote awareness with e-mail, phone, text and online advertising, and through social networks
* Manage get-out-the-vote efforts.

“From running and staffing a campaign to engaging voters, today’s candidates expect technologies that enhance their efforts in powerful ways,” said Curt Kolcun, vice president, Microsoft U.S. Public Sector. “The partnership combines ElectionMall’s expertise with Microsoft’s cloud capabilities to offer long-term, scalable tools for greater impact.”

Today’s announcement is part of Microsoft’s Campaign Ready offering (www.microsoft.com/campaignready). Campaign Ready is a set of Microsoft products and services positioned to meet many business, political, technical and infrastructure needs for running a political or advocacy campaign.

Additional information about Campaign Cloud is available at www.electionmall.com/microsoft .

About ElectionMall Technologies:
ElectionMall.com is a world leader in providing Internet-based nonpartisan solutions for elections and campaigns.

About Microsoft:
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

“Comergence Compliance Monitoring strives to be the gold standard for third-party originator monitoring and surveillance,” said Greg Schroeder, president of Comergence. “To effectively communicate our message to the market, we chose an equally best-of-breed provider in Depth Public Relations.”

“DepthPR is committed to promoting responsible lending and sound business practices throughout the financial services industry, and we feel the type of comprehensive, ongoing TPO due diligence that Comergence Compliance advocates is directly in line with that goal,” said DepthPR principal and founder, Kerri Milam. “We are honored to have been selected as the agency of record for such a stellar organization and are eager to support Comergence business objectives with high quality public relations, communications and web visibility strategies.”

About Depth Public Relations, LLC:

Since 2006, Depth Public Relations has delivered 100 percent senior level counsel, industry insight and tactical intelligence to financial services and financial technology businesses. Its expertise includes precision messaging strategy, keyword analysis and deployment, use of industry-specific B2B networking through online communities and trade media outlets, content development and placement, organic search engine optimization (SEO) and other initiatives that strengthen brand reputation.

Principal strategist and client service executive, 25-plus year PR and marketing veteran Kerri Milam remains immersed in each client service engagement from planning based on business objectives to measurement based on agreed upon metrics.

DepthPR has represented several notable mortgage technology service providers including: Titan Lenders Corp, IDS, Del Mar DataTrac, PCLender.com, Motivity Solutions, MBS ProClose, Cogent Closing Associates, and others.

For more information about Depth Public Relations, LLC, services visit www.DepthPR.com or email Kerri S. Milam at Kerri@DepthPR.com .

About Comergence:

Comergence Compliance Monitoring, headquartered in Orange, California, is the mortgage industry’s first end-to-end, outsource solution for TPO management and compliance monitoring providing a comprehensive alternative to a lender’s in-house management and monitoring resources. Using a variety of best-practice processes, proprietary monitoring technology and hands-on service protocols, Comergence provides lenders unparalleled simplicity, security and quality. For more information about Comergence Compliance Monitoring, visit www.comergencecompliance.com .

“The equine industry is commonly known to be very labor intensive, with no time to sit at a desk,” Cheek explained. “We have no cutting edge options for marketing. I wanted to create something easy and effective that I would use for my own horse business. In this economic climate there is a critical need for all of us in the horse business to adopt some sort of marketing strategy.”

EquinePro provides entertaining and educational content that is appropriate for all disciplines, then twice each month, distributes the newsletter on behalf of the equine professional to their clients and prospective clients. One of the many benefits of this newsletter is that it functions as an electronic business card, keeping products and services at the forefront of the minds of their targeted market.

The newsletter will position an equine professional as the local expert while stimulating new referrals and business leads.

According to the American Horse Council, there are approximately 9.2 million horses in the U.S. used for racing, showing, breeding, recreation and sport.

Equine Trainers Newsletter is an online company with offices at 5000 Birch Street, West Tower, Suite 3000, Newport Beach, California 92660.

More information: www.equinetrainersnewsletter.com .

The directory provides industry professionals an easier way to search for opportunities specific to their industry, media type and lead type with over one hundred different search variables. The Lead Pages’ proprietary tools enable media buyers to find opportunities in minutes with just a few simple clicks. Additionally, the site includes discussion forums and industry news resources providing additional opportunities for industry professionals to learn and connect.

Melissa Rosno, Managing Director of parent company 562 Media, stated, “After years of experience in Web development and marketing, our team realized that the task of finding specific performance based marketing opportunities was still not a simple one. In a rapidly growing industry it can be difficult to keep up with the launch of new companies and marketing opportunities. If we can help those media buyers and marketing managers that are seeking out these opportunities and save them time and money in the process, then we have accomplished our goal.”

For lead generation and performance based media or technology providers, TheLeadPages.com offers both free and featured listing options thus making it possible for all companies to participate.

“If initial results and industry feedback are any indication The Lead Pages is proving to be a valuable industry resource. We hope that media buyers and providers alike will see the value of their participation. We feel we have created a tool that will benefit both the companies seeking new marketing opportunities and those who provide these services alike,” said Rosno.

Lead generation and performance based industry providers are encouraged to submit their company information for inclusion in the directory.

About 562 Media:
Based in Long Beach, California, 562 Media, Inc. has been creating web properties since 2004. 562 Media has developed numerous proprietary solutions for the real estate, financial services, retail and B2B markets. The 562 Media team offers a unique blend of software, yellow pages, direct marketing and lead generation industry experience.

“We have appeared in local print and Websites such as Business Week, and Therapy Times, and even Live Strong — but without a doubt the biggest thrill has been seeing our name published in ‘Frommer’s Guide to 500 Places Where You Can Make a Difference,’” said Tammy Westney, Executive Director of Special Equestrians. “We had just sent out a press release with Neotrope about volunteers doing projects at our agency during Earth Week, when we received a call from Frommer’s Guides asking if we would like to be listed. I said we would be thrilled, and we are. Neotrope has done more to raise our profile than we could have ever imagined, and we thoroughly enjoyed working with them!”

About Neotrope:
Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue. The Neotrope marketing team is led by Christopher Laird Simmons, who is an award-winning designer, photographer, musician, digital artist and PR pro. Other team members include accredited public relations professionals, working journalists and broadcast veterans. Simmons is a member of the Public Relations Society of America (PRSA), and ASCAP, and has been working in the PR field since 1981. Simmons has been widely interviewed by publications as diverse as Entrepreneur, Chicago Post Tribune, PCWorld, Produce Merchandising, and TrendWatch.

Neotrope(R) News Network sites generate more than 10 million page views per month from sites that include Send2Press(R) (www.Send2Press.com), California Newswire(R) (www.CaliforniaNewswire.com), and eNewsChannels(TM) (www.eNewsChannels.com).

About Special Equestrians:
Special Equestrians, a Forbes Enterprise Award winner, is a 501(c)3 non-profit Therapeutic Riding Program located at 2800 Street Road in Warrington, Pennsylvania. Their mission is to improve the physical, mental, and emotional well being of individuals with disabilities through the equine experience. Founded in 1982 Special Equestrians has grown from a one horse, one rider, one volunteer program to a thriving organization with 9 horses, 17 staff members, and over 100 volunteers serving 125 children and adults with emotional, mental and physical disabilities each year.

For more information please call 215-918-1001, or visit www.specialequestrians.org.

This explosion in broadband connections is creating a revolution of video growth on the Web. Nowhere is the growth greater than sites using video spokespersons, short borderless videos that play when a Web page loads. Typically, an attractive spokesperson appears that welcomes the visitor to the site, explaining the capabilities of the company and pointing out other pages that are worthwhile to visit. Most videos average from 30 seconds to a few minutes in length and are proving to be a real benefit to businesses.

Rich Knapp, founder of ROIonline, points out that “Engaging the visitor quickly when visiting a Website is one of the biggest challenges today. Videos engage them immediately with a story that would require the visitor to view and read multiple pages within the Website. The video conveys the message faster and more effectively than reading a static Web page.”

This increased engagement and resulting decrease in the bounce rate from the Website, has resulted in many companies seeing a 10 to 20 percent increase in conversions. Videos are a solution that delivers a high return on investment.

“Businesses have to have the proper tools to keep their Web site competitive in a global marketplace,” Knapp explained. “Sites must continue to use cutting edge technology to stay one step ahead of their competition and tell visitors quickly why their company is a good choice to do business with.”

Each video message is custom tailored and designed to ensure ROI. ROIonline’s services include: streaming videos, Website design, product shopping cart/RFQ catalogs, search engine optimization, pay-per-click campaign management, Website tracking and analytics, Internet marketing and media placement.

For more information, visit: www.roiol.com .

Singh will be speaking on U.S. politics Thursday morning, focusing on the political sphere after Obama’s campaign, and if these changes can be applied to Canada’s political climate. Currently over 83 percent of the population of Canada is using the internet, according to International Telecommunication Union (ITU).

“Social networking sites are the new town halls,” stresses Ravi Singh. “Canadian Politicians need to start using these resources to engage voters with their representatives.”

Currently, several social networking outlets exist for politicians in Canada, but few are taking advantage of them. Twitter has less than 100 Canadian politicians using the site, whereas the United States has an entire separate Twitter location for all the members of Congress. MySpace has created an “Impact Canada” site that allows political parties to answer voters’ questions, but currently only the Liberal Party has joined the site. Additionally, only two prominent Canadian politicians had used MySpace to reach voters as of 2008.

Ravi Singh plans on explaining why Obama’s use of the Internet, notably social networking tools such as Facebook and MyBarackObama, had such an impact on the election results. Mr. Singh hopes to empower the Canadian politicians, helping them better utilize existing tools to reach constituents.

“I hope this information will be a catalyst to the Canadian population and help them reach a new level of democracy within their political system,” states Singh.

The 10th annual Art and Science of Public Affairs conference will be occurring November 4-5 at the Toronto Board of Trade. For information on attending Mr. Singh’s speech, please contact Bernie Morton at Bmmorton@sussex-strategy.com or directly at 416-644-4756. To set up a phone interview with Ravi Singh, please contact Liz at 202-468-5955 for scheduling.

About ElectionMall, Inc.:

Established in 1999, ElectionMall.com is a non-partisan world leader in providing on demand (SaaS) Internet-based solutions for campaigns and elections worldwide, effectively utilizing technology and business know how to enable candidates, advocacy groups, and nonprofits to generate enhanced gains in awareness, funds, and votes. ElectionMall has 2 registered international patents. ElectionMall has identified over 54 different campaign behaviors and has categorized them into five specific product offerings, including: Build, Manage, Raise, Promote and Shop, creating a one-stop-shop that encompasses the entire life-cycle of a campaign. ElectionMall is headquartered in Washington, D.C., Chicago and L.A. with international offices in Brussels, Belgium and Mexico City, Mexico.

For more information, visit www.electionmall.com or call 1-888-932-2946.

In order to make things easier for campaigns, ElectionMall has put together “Campaign in the Box” packages. ElectionMall combines its cutting-edge online technology tools with traditional campaign items such as Yard Signs, Voter Data, and other promotional items to provide a cost-effective and time saving solution.

ElectionMall offers a wide-range of packages to campaigns based upon their budget and the office they are seeking. The “Campaign in the Box” packages include a website, online fundraising platform, permission-based email tools, widgets, online advertising, yard signs, and a plethora of promotional items. Through the “Campaign in the Box” program, ElectionMall is allowing campaigns to access these tools via a “Campaign Cloud” of both traditional and non-traditional campaign services.

ElectionMall first started offering the “Campaign in the Box” package in 2006 and expanded its offering to campaigns of all sizes in 2008, even allowing clients to customize their own Box.

Since ElectionMall started in 2000, it has strived to provide flexible and new solutions to campaigns. This is no new territory. Through the SaaS platforms ElectionMall has worked with over 200 plus campaigns in just 2009, even though it is considered an off-year election.

With technology changing so quickly, it can be hard for campaigns to stay up-to-date with all the new tools so ElectionMall also provides best practices to its clients. These “best practices” range from tips on designing a Yard Sign to formatting a fundraising email. Through online tutorials, ElectionMall is not just providing technology, but also educating the market.

“Campaigns like the fact we provide best practices to the campaign and just focus on technology to help them implement their strategies,” said Singh “The small campaigns are the future Congressman of tomorrow and ElectionMall is excited about leading the way!”

Established in 1999,ElectionMall.com. is a non-partisan world leader in providing on demand (SaaS) Internet-based solutions for campaigns and elections worldwide, effectively utilizing technology and business know how to enable candidates, advocacy groups, and nonprofits to generate enhanced gains in awareness, funds, and votes. ElectionMall has 2 registered international patents. ElectionMall has identified over 54 different campaign behaviors and has categorized them into five specific product offerings, including: Build, Manage, Raise, Promote and Shop, creating a one-stop-shop that encompasses the entire life-cycle of a campaign. ElectionMall is headquartered in Washington, D.C., Chicago and L.A., with international offices in Brussels, Belgium and Mexico City, Mexico.

For more information, visit www.electionmall.com or call 1-888-932-2946.