Posed with the challenge of marketing his new book, “Falling Apart” (ISBN: 978-160-594-3954), author Ken Brown gathered together a team of learning experts to design a tool like no other – 4 Styles Enter-Active Systems – to help authors, publishers and companies to promote and market their books and other products.

“This very cool and revolutionary new marketing tool prompts the user to click on images, colors and messages. During this time, music and voice overs entertain the user and he or she must follow directions to get to the next level,” says Brown.

In the case of this launch design, each level provides book teasers and excerpts to draw the user deeper into the story, which eventually ends up leaving him or her wanting more.

For example, in the book preview for “Falling Apart,” the user begins in a contemporary living room setting where he or she must click on seven items before advancing to the next level. Each item, when clicked on, reveals part of the story.

“Each preview can be custom designed to meet the needs of the client,” says Brown. “So many companies and individuals can benefit and truly need this tool to introduce their books or other products.”

Brown explains that this interactive tool can be applied to just about any product that someone wants to promote.

About the Creators:

Ken Brown brings nearly 40 years of experience of customer service to life with his unique belief that a customer is more than just a number. And, while technology has changed, his philosophy has not. His ideas and innovations have brought him success in business with each successive endeavor he has undertaken. Never forgetting his abilities as an artist, in 2009 he co-authored the fiction book, “Falling Apart” and then launched 4 Styles Enter-Active Systems.

Ken’s wife, Tammy, is a teacher and co-author of “Falling Apart.” Wanting to find new ways to promote and encourage people to read, she used what she learned teaching, going to school, and writing to also help start 4 Styles Enter-Active Systems.

For more detailed information about 4 Styles Enter-Active Systems, visit: www.enteractivesystems.com .

From production and performance to marketing and career-building, this book instructs artists on how to take the hard-earned lessons of a fellow musician and put them to work in their own careers. This book has already received favorable reviews from several industry veterans such as Scotty Moore, Jon “Bermuda” Schwartz, JC Conga and many more.

“It is going to be a harder road than you thought, and short-cutting, half-assing, and second-guessing will only hurt your career in the end. Step out, step up, and step forward. If you can’t take those three steps, you don’t belong in today’s music business,” says Loren Weisman.

Murl Allen Sanders states, “Loren Weisman’s book is, in a word, comprehensive. It is an impressive book chock full of practical advice for musicians interested in being successful in the music business. It covers every aspect of what emerging artists need to know.”

Additionally, 25% of the book sales revenue goes each month to a different charity organization for their continued dedication to independent musicians and music education. This month’s (April 16, 2010 to May 16, 2010) donation is going to The Youngstown Cultural Arts Center. Read more about Youngstown at www.youngstownarts.org .

Title – The Artist’s Guide to Success in the Music Business
Subtitle – The Best Moves for the Roughest Odds
Author – Loren Weisman
Type – Paper Back – 6″ x 9″
ISBN-10: 1-935359-33-9
ISBN-13: 978-1-935359-33-3
LCCN: 2010903762
Page Count – 423
Book Web Site – www.artistsguide.net .

Authors and self-publishers can attend SPOC when they have time in their schedule. There is no charge for a Basic Attendance pass. Attendees can wander the virtual exhibit hall, take part in online conversations, attend informative teleseminars, participate in Q&A roundtable discussions, and discover helpful information about writing and publishing quality books.

Fifteen publishing experts will offer information and advice for both aspiring and veteran self-publishers:
* Kate Bandos, publicity expert who has worked with hundreds of publishers and authors will talk about “DIY Book Promotion”
* Peter Bowerman, author of The Well-Fed Self-Publisher will explain how to “Build Your Own Well-Fed Empire”
* Susan Daffron and James Byrd, owners of Logical Expressions, Inc. and author of Publishize: How to Quickly and Affordably Self-Publish a Book that Promotes Your Expertise will discuss how to “Finish Your Book the Publishize Way”
* Janet Goldstein, a NYC-based publishing and strategy consultant will present the “Platform Manifesto for Authorpreneurs”
* Mark Victor Hansen, co-author of the best-selling Chicken Soup for the Soul books will share “Wealthy Writers Wisdom”
* Hobie Hobart, co-owner of Dunn and Associates will explain how to go from “Book Cover to Blockbuster Brand”
* John Kremer, author of 1001 Ways to Market Your Books will present “Book Promotion 101: The Secrets to Book Marketing Success”
* Mark Levine, author of the Fine Print of Self-Publishing: The Contracts and Services of 45 Self-Publishing Companies Ranked, Analyzed, and Exposed will explain “How to Avoid Publishing Pitfalls”
* William Patterson, internationally recognized book marketing, business and wealth coach will share “How to Turn Your Product Line into a Fortune”
* Dan Poynter, self-publishing guru and the author of the bestselling Self-Publishing Manual will discuss “Self-Publishing Past, Present, and Future”
* Fern Reiss, author of the Publishing Game series of books and director of the International Association of Writers will explain “How Self-Publishers Can Thrive in Today’s Publishing Climate”
* M.J. Rose, international bestselling author of 10 novels and creator of AuthorBuzz promotion service will reveal how to “Buzz Your Book”
* Penny C. Sansevieri, media relations expert and author of Red Hot Internet Publicity will present “How to Leverage Social Media for Profit”
* Peter Winick, consultant to thought leaders, authors and gurus will explain how to “Develop and Execute a Strategy to Monetize Your Platform”
* Marcia Yudkin, creative marketing expert and author of 11 books will present “Writing Without Angst.”

Attendees can register online at www.SelfPublishersOnlineConference.com . A free Basic attendance pass gives participants live call-in access to the teleseminars and a log in for the exhibit hall and seminar handouts. Paid Standard and Premium passes offer access to the seminar recordings and a wide range of bonus materials.

About the Self-Publishers Online Conference:
The Self-Publishers Online Conference (SPOC) is being put on by Logical Expressions, Inc. (www.LogicalExpressions.com). SPOC gives sponsors an opportunity to showcase products and services to attendees who are seeking information about how to become a self-published author. The event consists of teleseminars with self-publishing experts and a virtual exhibit hall and conference rooms, which feature sponsor, exhibitor, and speaker information. More information is available at www.SelfPublishersOnlineConference.com .

About Logical Expressions, Inc.:
Logical Expressions is a software and publishing company based Sandpoint, Idaho that is owned by Susan Daffron and James Byrd. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects. In addition to publishing its own series of books, Logical Expressions offers book production and consulting services to help guide people through the steps to become successful independent self-publishers.

Event sponsors include Neotrope®, whose Send2Press® Newswire service (www.Send2Press.com) will be providing both promotional services for the event, as well as discounts on book promotion packages for attending book authors and small publishers. See SPOC Web site for more information.

“ReverbNation has been building toward this goal since day one. We wanted to provide a single turnkey solution for the serious musician that allowed them to promote, build and manage a fan-base, and transact business with them,” said Michael Doernberg, CEO of ReverbNation. “Audiolife shared our vision. The Reverb Store allows artists to layer a purchasing opportunity into every fan interaction they have online, whether it’s at Facebook, MySpace, a blog, or the band’s own Web site.”

Brandon Hance, Founder and CEO of Audiolife adds, “Artists need solutions that can help them grow their fan base and convert those fans into customers. The Reverb Store is the total package, combining the best of ReverbNation and Audiolife. With potentially hundreds of thousands of artists and labels using the Reverb Store, Audiolife can stay focused on innovating and enhancing the commerce and merchandising capabilities of the product.”

The Reverb Store is currently in private Beta, and will be publicly available at ReverbNation.com in October:

The Reverb Store is free to setup and run.

ANY Artist can open a store, create as many custom items as they want, and operate the store for free. No monthly minimums, no monthly fees.

There is no inventory to buy up front, and no hassles.

Artists create unlimited ‘virtual’ inventory for merchandise, CDs, ringtones, and downloads, for sale in the store. Items are produced and shipped (or downloaded) when a fan makes a purchase. It requires no cash up front, no storage of inventory, and no packaging or shipping by the artist.

Comes standard with integrated marketing and promotion tools.

The Reverb Store is woven into the very fabric of ReverbNation’s leading marketing and promotion system, making it the only store that can help drive more sales right out of the box.

Works on Facebook, MySpace, Twitter, and more.

Reverb Store works on Facebook, MySpace, Twitter, home pages, blogs, and more. It’s easily deployed as a widget, application, email or hyperlink – so fans can buy from wherever they live online.

Customizable look and feel.

It’s about the Artist’s brand, not ours. The Reverb Store can be customized with the Artist’s own background, header bar, and more, helping to build the Artist’s brand, and allowing the store to fit seamlessly into Web sites, blogs or social networks.

Artists can buy their own products in small batch or bulk.

Whether the need is 30 customized t-shirts for the next show or 3,000 t-shirts for taking on tour, Artists can tap into their own Reverb Store at competitive wholesale and bulk prices.

Artists, Labels, or Distributors interested in learning more about Reverb Store can send an email to: ReverbStore@reverbnation.com .

Media inquiries:
Mike Doernberg (ReverbNation)
919.682.9593
Press[at]ReverbNation.com .

About ReverbNation:

ReverbNation provides the innovative marketing platform that musicians need to compete, cooperate and stand out in an increasingly noisy online environment. Unlike typical closed communities, artists use ReverbNation as their home base for approaching marketing and promotion across the Internet as a whole – be it via social networks, blogs, email, IM or the artist’s homepage.

Tools like FanReach Pro, Street Team Manager, Fan Exclusives, and a vast array of widgets and social networking applications give the artist the power to spread their music and information virtually anywhere. Real-time stats provide a 360-degree view of how the music is spreading, who is listening, and which fans are actually passing it on to their friends and posting it on their pages. ReverbNation empowers Artists to take their music to the people, no matter where they spend their time online.

For more information about the company, please visit www.ReverbNation.com .

About Audiolife:

Audiolife is the leading Direct-to-Fan eCommerce platform that empowers independent artists and record labels to cost-effectively make money by selling CDs, merchandise, digital downloads and ringtones with no upfront inventory costs. The first-of-its-kind eCommerce platform facilitates selling products “on-demand” directly to fans via portable storefronts on Web sites, blogs, and social networks. No other platform, specifically created for artists, provides a worldwide, one-stop-shop solution for custom promotion, manufacturing and distribution.

For more information about Audiolife, please visit www.Audiolife.com

The Diamond Right Hand Ring Sweepstakes, which celebrated the June 5th release of the movie, ran through June 30th and allowed visitors to the WhiteFlash.com site to enter with no purchase necessary. The contest playfully urged entrants to let their brilliance shine so that they could find their inner self and hopefully Mr. Right. In a surprise twist, the winner had already found HIS Mrs. Right!

Sean Dockett, hailing from Mount Royal, NJ, was selected as the Grand prize winner of the Staggered to the Right diamond ring. Featuring six brilliant WhiteFlash ACA diamond melee diamonds, this stylish ring was going to be a surprise gift for his lucky wife.

About WhiteFlash

WhiteFlash.com is the first company in the U.S. to offer an exclusive brand of Hearts & Arrows diamond and bring the sheer beauty of “super ideal cut” to the Internet. Debi Wexler, a computer entrepreneur founded WhiteFlash.com in 2000 bringing an expansive selection of loose diamonds to the Internet, including an exclusive brand of Hearts & Arrows diamonds. ‘A Cut Above’ (ACA(TM)) is unmatched in its brilliance, fire and sparkle and remains the only Hearts & Arrows diamond sold online with advertised standards and a “true patterning” guarantee.

WhiteFlash also offers original, handcrafted platinum and gold settings, diamond engagement rings and wedding bands, custom designs and specialty jewelry.

Insight’s market analysis study, “Streaming Media, IPTV, and Broadband Transport: Telecommunications Carriers and Entertainment Services 2009-2014,” describes the technology and market forces underpinning the network-derived revenues generated from distributing streamed content across the public Internet, content distribution networks, cellular networks, or telco IP networks. The study also estimates the revenue from the various types of content-derived revenues, along with associated advertising revenue. The streaming market is expected to grow at a compound annual rate of 27 percent over the next five years, driven by on-demand audio, on-demand video, and the accompanying advertising revenue.

“Over the past seven years as we’ve tracked the developments in streaming it has evolved from an esoteric niche to a mainstream market,” says Robert Rosenberg, Insight Research president. “What we predicted way back when is coming to fruition. The advertising revenue that long supported traditional TV is gravitating to this new medium, putting downward pressure on traditional TV distribution schemes,” Rosenberg concluded.

Insight’s report examines the following market drivers: licensing issues, broadband Internet access, mass-market demand, and enterprise usage. Forecasts include revenues for the U.S. market by network services, including digital rights management (DRM), encoding, and performance measurement; and by content services, including advertising, music on-demand, Internet radio and video on-demand.

An excerpt of this research report, table of contents, and ordering information are online at:
www.insight-corp.com/reports/IPTV09.asp .

This 158-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online.

In addition to U2, Kenny Stoff was reunited with Interscope Records’ artist Eminem to create a 30 minute program of original content for the making of his new video. “We Made This” is the lead single from his latest LP, Relapse, and is currently appearing on MTV and M2. Stoff and Eminem previously collaborated on the MTV hit “Making the Ass” which featured the puppetry of Crank Yankers and performances by Sarah Silverman and Jimmy Kimmel.

“We know we can rely on Kenny Stoff and the Mutiny Pictures team for great creative with quick post production turnarounds,” remarked Michelle An of Interscope Records. “We trust them with our most prominent artists and they continue to impress.”

Stoff also directed the music video “New Classic” for Razor & Tie Records’ Selena Gomez and Drew Seeley. The track is from the soundtrack of Disney’s “Another Cinderella Story” and has, to date, attracted over 500,000 views on YouTube.

Company directors Stephen Brown and Erin Brown also teamed up to direct the music video for The Strange Familiar and their song “Courage Is.” The music of The Strange Familiar is currently being featured on the ABC show “Secret Life of An American Teenager.” The music video takes a subtle, heartfelt and credible approach to teen pregnancy and the adversity of life.

Added Pierce: “It’s exciting to work with such a wonderful group of artists and I’m extremely proud of the work Kenny Stoff, Erin Brown and Stephen Brown have created. I am looking forward to the second half of 2009 and continuing to push the limits of traditional and new media.”

About Mutiny Pictures

Mutiny Pictures (www.MutinyPictures.net) is a turnkey production through post-production solution for film, television, commercials and title sequence needs. The company offers a unique pairing of experienced directors and high-end visual effects and post production. Client accounts include J. Walter Thompson, McCann Erickson, ABC, Sony BMG and Universal Music Group, T-Mobile, GM, Lexus, BBDO, Team One, David and Goliath, and DDB.

From March 13th – 21st, Audiolife will be one of the sponsors of the 4th Annual PureVolume.com House event (www.PureVolume.com/TheHouse) taking place at 2nd Street and Trinity in Austin, Texas. The event, which spans 9 days/nights and boasts 50+ performing bands, an open bar, and the latest after hours during the music festival, sets the perfect stage for unsigned artists to interact with Audiolife and learn about their innovative technology, tools, and resources specifically designed for musicians.

“We are extremely excited for this chance to team up with one of the most highly respected web-based promotion platforms in the music industry,” remarked Brandon Hance, Founder and CEO of Audiolife. “PureVolume’s reputation for being on the cutting edge of the industry precedes them, and we believe this sponsorship provides a unique opportunity for us to reach artists from all over the country.”

“The PureVolume.com House is a great way for Audiolife to reach thousands of independent artists,” added Josh Rowe of PureVolume. “The free tools and apps they offer definitely empower musicians to take control of their careers, and I’m excited to see how artists will respond and utilize their platform.”

About Audiolife

Audiolife (www.Audiolife.com), a division of Inhance Media, is an Artist Services Company founded in 2005 by USC graduates Brandon Hance, Aaron Wiener, and Nishit Rathod. Based in Los Angeles, California, the company is currently in public beta and continues their dedication to empowering artists through new technology solutions.

[tags]Audiolife PureVolume House[/tags]

The data proves that artists who sell up to 2,500 CDs online will make more money through Audiolife than they would through traditional CD distribution outlets. There are currently hundreds of thousands of artists selling their CDs online that don’t sell more than 2,500 units. In fact, the average artist on CD Baby sells less than 5 CDs per year. This new model offers a cost-effective alternative that will allow artists to spend money on marketing themselves rather than upfront merchandise costs.

“Our goal with this report is to educate artists, record labels and the industry at large about the practical and economic advantages of using the Audiolife platform,” stated Brandon Hance, Audiolife Founder and CEO. “We believe that artists should be focusing on creating and marketing great music rather than worrying about logistics, vendor management and up-front merchandise costs.”

In addition to the financial advantages, the report explains the practical advantages of Audiolife such as speed to market, creative flexibility, and the removal of inventory management. This empowers artists to sell new products such as EPs, custom CDs for fans, and live concert albums that wouldn’t have been available otherwise.

To download the Report visit: tinyurl.com/AudiolifeReport .

About Audiolife

Audiolife (www.Audiolife.com), a division of Inhance Media, is an Artist Services Company founded in 2005 by USC graduates Brandon Hance, Aaron Wiener, and Nishit Rathod. Based in Los Angeles, California, the company is currently in public beta and continues their dedication to empowering artists through new technology solutions.

[tags]indie music sales, sell CDs online, CEO Brandon Hance[/tags]

Maximum Entertainment is a collective of filmmakers started by renowned cinematographer Harris Savides and 20-year veteran producers Jim Czarnecki and Maria Gallagher. With a combined experience not only in commercial production but also in the worlds of feature film, documentaries, TV, and marketing and branding, Maximum Entertainment is about bringing a fresh perspective to commercials, TV and new media projects.

Czarnecki and Gallagher were elated over the two Academy Award nominations and in particular over the Oscar win by James Marsh: “Because of his background in both documentary and feature films, we see James’s strengths as a film-maker as being able combine these two worlds; making spots that are both stylistic and authentic.”

“He is able to get strong performances from real people and realistic performances from actors, and with the added plus of being a writer / director and expert researcher, he is a natural for developing long form projects that could be the basis for a series of 30 sec spots. Now that he is available again after finishing his current film, Nineteen-Eighty, we’re looking forward to working with him on commercials in the upcoming months.”

For more information, visit: www.maxentfilms.com/ .

[tags]Maximum Entertainment, commercial advertising production, director James Marsh[/tags]