Category Archives: Webinars

Orange Leap, Texas

Webinar: explore why nonprofits must prove efficacy of their vision and work in order to garner long-term, committed donors

Orange Leap, TexasDALLAS, Texas /Advertising Industry Newswire/ — Matt McCabe from Pursuant will present a live webcast with Orange Leap, titled “I Have A Dream: The Importance of Vision At Every Donor Level” on Feb. 14, 2013. Simply put, donors give to a vision that stirs their philanthropic passion.

This session will explore why nonprofits must prove the efficacy of their vision and work in order to garner long-term, committed donors. Clarity and articulation of the vision ties all fundraising efforts together.

As part of Orange Leap’s “Shine Brighter Series” this brand new live webcast will look at the importance of communicating a non-profit organization’s vision across all donor touch points to ensure continued giving. If donors do not clearly understand where a nonprofit is going, fundraisers cannot expect donors to make the journey.

According to the host, the webcast will review examples of how successful organizations weave their vision through all communications and touch-points. “While communicating vision in a Major Donor proposal seems natural, we will also explore how to weave that into acquisitions or ensure it is reflected in a pithy manner on Twitter or Facebook.

“We will review successful strategies that create a donor journey that makes each gift a step towards their participation in fulfilling the organization’s vision and multi-year goals.

“We will review and discuss how vision evolves and grows with the organizations, and how that is seamlessly weaved into effective long-term donor cultivation.”

About Matt McCabe:
Matt is one of today’s leading nonprofit consultants, with experience spanning two decades helping charitable organizations around the world optimize their online marketing and fundraising, integrated marketing, business process and organizational strategy, direct mail, and media and print campaigns.

About Orange Leap:
Orange Leap (www.orangeleap.com) helps nonprofits raise more money with fewer resources by streamlining the fundraising process with innovative technology solutions and collaborative support. A cloud-based, Constituent Relationship Management (CRM) technology solutions company, Orange Leap effectively manages donor and constituent relationships; processes donations and tracks gift history; and automates fundraising and marketing communications. Based in Dallas, Texas, the company works closely with nonprofits that are focused on reaching and engaging a wide range of missions and constituencies.

REGISTER FOR THE EVENT:
The webcast will take place on February 14, 2013 at 2 p.m. EST. The webcast is free and attendees may register at http://www.orangeleap.com/shinebrighter.shtml .

Massey Consulting

Social Media Training: 5 Ways to Get More Likes on Your Facebook Page

Massey ConsultingRALEIGH, N.C. /Advertising Industry Newswire/ — Accounting software specialists, Massey Consulting, continues its educational marketing for CPAs webcast series with the session “5 Ways to Get More Likes on Your Facebook Page” presented by Randy Vaughn, principal of Marketing Twins. The session is appropriate for all audiences: CPAs, nonprofit organizations and commercial business and CPE credit will be available for CPAs attending the session.

The webcast will be Thursday, January 24 from 2 – 4 p.m. EST and will help attendees:
* Understand a long-term vision for using Facebook;
* Master the 3 most important things organization should be posting every day;
* Discover 5 creative ways to increase the number of Facebook Likes (without having to pay for them);
* Find out how Facebook ads can actually work (and when and when not to use them);
* Learn about a powerful way that Facebook can help you showcase the stories and visions of your organization.

There is no charge for the webcast but registration is required. Those interested in attending can register at https://www2.gotomeeting.com/register/818165098 .

The webcast presenter will be Randy Vaughn of Marketing Twins. Randy Vaughn is currently Dallas-Fort Worth’s only Certified Duct Tape Marketing Consultant. The Marketing Twins help develop and install strategic marketing systems for Christian small businesses and nonprofits. Also they implement creative solutions, performing a variety of graphic design, web, and social media marketing projects for churches, ministries, and private Christian schools.

“We pleased to have Randy as part of our webcast series,” said Massey Consulting Founder Philip Massey, CPA. “Organizations have an opportunity to expand the reach of their awareness and Randy will provide a proven and pragmatic approach to getting more from Facebook.”

About Massey Consulting:

Massey Consulting, based in Raleigh, N.C., specializes in accounting software consulting, selection, implementation, integration and support for Intacct Financial Accounting and Microsoft Dynamics GP. Massey Consulting’s team of consultants provides customers a wealth of practical field experience gained as controllers, accountants, and information systems professionals in a wide range of business environments. Learn more at: http://www.masseyconsulting.net/ .

Dawn Westerberg

Twitter for Nonprofits training and marketing event hosted by Dawn Westerberg Dec. 6

Dawn WesterbergDALLAS, Texas /Advertising Industry Newswire/ — The latest “Shine Brighter Series” of webcasts for nonprofits from Orange Leap will focus on “Twitter for Nonprofits” and be presented by Dawn Westerberg, president of marketing consulting firm Dawn Westerberg Consulting LLC, on December 6, 2012, 2 p.m. EST. There is no charge for nonprofits attending the session.

“Twitter may be the most misunderstood and underused social media platform, but it is an incredibly powerful way to build relationships as well as amplify and accelerate your nonprofit’s message,” said Westerberg. “This session will explore the ways nonprofits can benefit from a regular Twitter presence.”

Attendees will learn:
* Who to follow and how to grow your followers;
* The power of #hash tags for key words, events and chats;
* Free tools for more efficient participation and helpful analytics;
* How to use Twitter lists to key in on critical audiences such as donors, media, other nonprofits, and influences;
* Bonus – how to get more online presence through your business partners.

There is no charge for nonprofits attending the session, but registration is required. Registration information can be found at http://www.orangeleap.com/shinebrighter.shtml .

Orange Leap launched the Shine Brighter Series in October and has featured experts from around the country on a variety of topics with the intent to provide valuable tips and strategies that nonprofits can use to fulfill their mission. This particular session on Twitter was developed in response to requests from attendees.

Orange Leap (www.orangeleap.com) helps nonprofits raise more money with fewer resources by streamlining the fundraising process with innovative technology solutions and collaborative support. A cloud-based, Constituent Relationship Management (CRM) technology solutions company, Orange Leap effectively manages donor and constituent relationships; processes donations and tracks gift history; and automates fundraising and marketing communications. Based in Dallas, Texas, the company works closely with nonprofits that are focused on reaching and engaging a wide range of missions and constituencies.

More info about Westerberg: http://dawnwesterberg.com/ .

Orange Leap

NonProfit Marketing: Tap Into New Donations with Non-cash and Online Giving

Orange LeapDALLAS, Texas /Advertising Industry Newswire/ — Orange Leap is sponsoring its latest webinar for those in the business of managing and marketing non-profit orgs: “Tap Into New Donations with Non-cash and Online Giving,” presented by Kevin Myers of iDonate and part of Orange Leap’s Shine Brighter Series webcasts for nonprofit organizations.

The one-hour webcast will take place Thursday, November 15, 2012 at 2 p.m. EST. The session is free, but registration is required. Visit: http://www.orangeleap.com/shinebrighter.shtml .

For so many nonprofits today, development and fundraising efforts come face-to-face with a stark reality. Many loyal donors have a decreasing ability to access expendable cash to invest in your impact. There is good news though, giving online is increasing and the potential for noncash gifts is extraordinary.

The webcast will instruct nonprofits on how to target non-cash contributions to approach 11 percent of their annual appeal, expand online giving to 8 percent of donations, and improve overall fundraising efforts.

About iDonate:

iDonate ( http://www.idonate.com/ ) is the industry’s only fundraising solution, hosted in the Cloud, that accepts all forms of donations and gifts while promoting the impact of your cause via video. The iDonate system is a fully integrated gift, donations, and marketing SaaS application designed to remove all the cost and complexity of capturing online donations, nurturing donors, and social marketing required to create legions of fans and advocates for your cause.

About Orange Leap:

Orange Leap helps nonprofits raise more money with fewer resources by streamlining the fundraising process with innovative technology solutions and collaborative support. A cloud-based, Constituent Relationship Management (CRM) technology solutions company, Orange Leap effectively manages donor and constituent relationships; processes donations and tracks gift history; and automates fundraising and marketing communications. Based in Dallas, Texas, the company works closely with nonprofits that are focused on reaching and engaging a wide range of missions and constituencies. Learn more at: http://www.orangeleap.com/ .

Orange Leap

Orange Leap Launches monthly Shine Brighter Series of Marketing Webinars for Non-profits

Orange LeapDALLAS, Texas /Advertising Industry Newswire/ — On October 23, Orange Leap launched a new monthly series of webcasts for nonprofit organizations called the Shine Brighter Series. The first webcast covered “5 Ways Nonprofits Can Get More Likes on Their Facebook Page” presented by Randy Vaughn of Fort Worth-based Marketing Twins.

“The Shine Brighter Series was created to provide a wide variety of best practices and helpful information that nonprofit organizations can use to further their mission,” said Orange Leap CEO Randy McCabe. “We developed this to assist Orange Leap clients, but welcome all nonprofits to attend.”

The presentation “5 Ways Nonprofits Can Get More Likes on Their Facebook Page” provided help specifically for nonprofits:
* Understand a long-term strategic vision for using Facebook.
* Master the 3 most important things nonprofits should be posting every day.
* Discover 5 creative ways to increase the number of LIKES without having to pay for them.
* Find out how Facebook ads can actually work (and when NOT to use them).
* Learn about a powerful way that Facebook can help you showcase the stories and visions of your nonprofit.

The webcast was presented by Randy Vaughn of The Marketing Twins. Randy Vaughn is currently Dallas-Fort Worth’s only Certified Duct Tape Marketing Consultant. The Marketing Twins help develop and install strategic marketing systems for Christian small businesses and nonprofits. Also they implement creative solutions, performing a variety of graphic design, web, and social media marketing projects for churches, ministries, and private Christian schools.

About Orange Leap:
Orange Leap helps nonprofits raise more money with fewer resources by streamlining the fundraising process with innovative technology solutions and collaborative support. A cloud-based, Constituent Relationship Management (CRM) technology solutions company, Orange Leap effectively manages donor and constituent relationships; processes donations and tracks gift history; and automates fundraising and marketing communications. Based in Dallas, Texas, the company works closely with nonprofits that are focused on reaching and engaging a wide range of missions and constituencies. More information: http://www.orangeleap.com/ .

SKIM Group US

Social Media Research events from SKIM Group in U.S. – Comparing Consumer Attitudes

NEW YORK, N.Y. /Advertising Industry Newswire/ — The SKIM Group, an international market research agency, is kicking-off a new series of free educational webinars for the U.S. market this week. Each market-focused webinar is designed to provide marketers, researchers, and product brand managers with actionable insights they can put into practice in their own organizations.

SKIM is an expert in the field of new product development, communication and pricing decisions, offering strategic insights and customized solutions to support clients in the development and review of their marketing strategies.

To learn more about the research services offered by SKIM or to register for one of the new marketing webinars, visit http://www.skimgroup.com/attend-our-marketing-webinars .

EVENT LINE-UP AND INFORMATION:

* Your chocolate. Your fans. Your strategy. Social media research made actionable
Thursday, May 10, 2-2:30 p.m. EDT
By Sourabh Sharma, project manager, SKIM New York.
https://www3.gotomeeting.com/register/346273702 .

Join Sourabh Sharma as he presents a social media research case study comparing consumer attitudes regarding a selection of well-known and niche chocolate brands.

Social media research is all about listening instead of asking. When individuals communicate freely and spontaneously online, their comments are often more candid and truthful. Any product or brand that is talked about online can leverage social media to formulate strategies for consumer-targeted marketing, advertising, and channel communication. Illustrated by a real world case study, attendees will learn how SKIM researchers translate social media conversations into actionable insights and marketing opportunities for brands including Toblerone and Hershey’s.

Sharma will discuss:

o “Your chocolate”
* The online competitive landscape
* A brand’s perceived identity
o “Your fans”
* Consumer personas based on online behavior
* Online platform effectiveness
o “Your strategy”
* Consequential actionable recommendations.

Attendees will learn how to use social media to measure brand equity and reach, gauge the competitive landscape, and get closer to consumers by understanding their truthful, candid and current brand perceptions.

* Product portfolio and revenue optimization
Thursday, May 24, 2-2:30 p.m. EDT
By Juan Andres Tello, director, Consumer Americas, SKIM New York.
https://www3.gotomeeting.com/register/353140414 .

In a competitive consumer environment, it is essential to price your product right. In this webinar, Juan Andres Tello will explore ways to optimize pricing and product portfolio composition to maximize overall revenue. Tello will examine various scenarios such as what happens when product prices are adjusted, pack sizes are decreased, or premium/value line extensions are introduced.

Professionals in consumer pricing, marketing strategy, and research roles will learn how research insights can drive smarter pricing and optimization decisions – even in the most competitive consumer markets. Attendees will learn how to optimize their pricing and product portfolio composition to maximize portfolio revenue.

Tello will discuss:

o Motivations for revenue optimization
o Making the marketing research shift from insight to foresight
o Building blocks of a revenue optimization system
o Sample revenue optimization strategies
o How to deliver optimization results to both internal and external clients.

* Developing winning claims
Thursday, June 7, 2-2:30 p.m. EDT
By Paul Janssen, director, Communications Research, SKIM New York.
https://www3.gotomeeting.com/register/914035246 .

What distinguishes a winning communication strategy from one that falls flat? Paul Janssen will share the results of a SKIM meta-analysis of hundreds of claims across 14 categories. Among the compelling findings, results show that a tangible promise of value is critical to a claim’s success. Attendees will also learn how popular communications tactics (e.g., humor, comparative advertising, jargon) can unintentionally undermine the message and render a claim ineffective.

Janssen will illustrate how re-analyzing large amounts of data across studies and categories can be a powerful tool for generating essential consumer insights. Armed with new insights, marketing and research attendees will be prepared to develop more effective claims, which can be broadly applied to any communications strategy.

About SKIM:
Founded in 1979, SKIM is a dynamic and rapidly growing market research agency with offices in Rotterdam, Geneva, London and New York. A new San Francisco office will open in July 2012. Combining market-specific expertise and knowledge of advanced research methodologies, SKIM is a valued partner for multinational companies in consumer packaged goods, healthcare, consumer health, telecommunications and financial services. Visit www.skimgroup.com for more information.

CMI's Jean Fasching

Qualitative Research Virtual Event features CMI’s Jean Fasching

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI’s VP Jean Fasching, today will present “Marketing Through Intermediaries: Simulated Conversations Put You In the Room” during NewMR’s “Putting the ‘Qual’ in Qualitative Research” Virtual Event, an international webinar series exploring leading edge qualitative research techniques.

Today’s event will bring together practitioners and academic researchers who are pushing the boundaries in the qualitative research arena. Fasching is one of three speakers to be featured in the New York virtual session from 2:00 p.m. – 3:45 p.m. March 28, 2012.

In industries that rely heavily on intermediaries to convey finely tuned product messages (e.g. insurance, financial services, and pharmaceuticals), the distance between the brand team and the actual consumer can seem like a million miles. How do you really know whether and how your intermediaries are communicating your most important messages, benefits, and features?

When the research goal is to understand the complexities, challenges and opportunities that occur during important interactions between intermediaries and consumers, a simulated conversation is an incredibly effective substitute for reality.

“A carefully researched and strategically designed simulated conversation can reveal startlingly real representations of actual conversations,” said Fasching. “These insights empower and educate marketing and sales teams to better target and communicate directly with intermediaries and, ultimately, consumers.”

Fasching will share tips for designing simulated conversations that become the foundation for:

* Insightful talking points that facilitate effective conversations and overcome challenges for intermediaries
* Valuable educational tools that inform consumers before, during and after intermediary conversations
* Detailed recommendations that target particular segments of intermediaries and consumers more effectively

To learn more about the event, please visit: http://www.cmiresearch.com/w/upcoming-and-recent-events/ .

To register, please visit: http://newmr.org/events/qualitative-event-2012 .

About CMI:

CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit www.cmiresearch.com .

Dawn Westerberg Consulting

Duct Tape Marketing Consultant Dawn Westerberg to Present Webinar about Google+ for Association of Strategic Marketing

AUSTIN, Texas /Advertising Industry Newswire/ — B2B Marketing Strategist, and Authorized Duct Tape Marketing Consultant, Dawn Westerberg will be presenting “Adding Google+ To Your Marketing Mix” for members of The Association of Strategic Marketing on Thursday, March 15, 2012. Westerberg believes that the integration between Google+ and other widely used Google applications, services and tools such as Gmail, Google Places, Chrome and Blogger, to name just a few, create a convenient and powerful platform for B2B marketers and business.

“Google+ promises some intriguing possibilities for B2B marketers,” said Westerberg. “When you take into consideration that Google and YouTube are the number one and number two search engines, making content available on Google+ only makes sense.”

About The Association of Strategic Marketing:
The Association of Strategic Marketing (www.associationofmarketing.org) is a training and development website for Marketing professionals. Association of Strategic Marketing provides unique up-to-date Marketing training through audio conferences, webinar and articles.

About Dawn Westerberg Consulting:
Dawn Westerberg invites business owners to “fall in love with your business again” through a sound marketing strategy that drives results and profits. Dawn Westerberg Consulting LLC assists companies in developing marketing plans that take full advantage of online and traditional marketing to create lead demand from ideal prospects.

An Authorized Duct Tape Marketing Consultant – http://dawnwesterberg.com/duct-tape-marketing/ – Dawn is a frequent speaker at conferences throughout the country on the topics of marketing, social media, online presence, and blogging. She publishes a blog on B2B Marketing at http://dawnwesterberg.com and is a contributor at the Duct Tape Marketing Consultant’s blog. With headquarters in Austin, TX, she serves customers in the United States and Canada.

Laura Winn Johnson, CMI

Laura Winn Johnson: A 360 Degree Brand View – Identifying New Opportunities for Your Business

ATLANTA, Ga. /Advertising Industry Newswire/ — At the NewMR Ethnography Virtual Event on May 25, 2011, Laura Winn Johnson, qualitative manager and ethnographer for CMI, a full-service marketing research company, will present “A 360 Degree Brand View: Identifying New Opportunities for Your Business” during the NewMR Ethnography Virtual Event on May 25.

The NewMR Ethnography Virtual Event is an international webinar series exploring ethnographic market research strategies ranging from traditional ethnography to video ethnography and “netnography.” Laura will be the first of four speakers featured in the online session from 2 p.m. to 4 p.m. on May 25, 2011.

Laura will discuss an immersive approach to uncovering brand opportunities. The path to greater brand resonance requires marketers to understand the myriad ways that consumers relate to and experience their brand, product or service. She will explain how an authentic observational framework may be used to tackle complex strategic marketing issues. This framework goes beyond traditional research approaches, leveraging the principles of cultural anthropology and a creative combination of research methods to understand the brand category in new ways within the full context of consumers’ lives.

For more information and to register online visit http://newmr.org/page/ethnography-1 .

About CMI:
CMI is a full-service marketing research company that creates competitive advantages for clients by turning research data into strategic insights and recommendations that drive business results. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to help clients align products, services and strategies with customer needs.

CMI serves primarily Fortune 1000 clients and is currently ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations and Inside Research list of fastest growing market research companies in the U.S. For more information about CMI, visit www.cmiresearch.com .

Dawn Westerberg Consulting LLC

Webcast on Social Media Strategy to Nonprofit Customers of JMT Consulting Group Feb. 17

AUSTIN, Texas /Advertising Industry Newswire/ — Dawn Westerberg Consulting LLC, an integrated marketing and public relations services firm based in Austin, Texas, was selected by JMT Consulting Group to develop and present a webcast on social media for the firm’s customers and prospects. The Feb. 17 webcast, entitled “Taking the Fear and Hype Out of Social Media: Advice for Nonprofits,” is the first presentation of its kind offered by JMT Consulting, which is a national provider of consulting and software solutions to nonprofits.

Dawn Westerberg Consulting was founded in 2010 by Dawn Westerberg following a successful career in marketing and sales at Sage, the 3rd largest seller of business software in the world. Westerberg, who is also an Authorized Duct Tape Marketing Consultant, says of the social media presentation: “I am excited JMT Consulting asked me to give this presentation. There are a lot of myths concerning social media and we hope to shed more light on how it can be an effective way for nonprofits to effectively communicate with their members.”

Westerberg has been working with JMT on a variety of strategic marketing, public relations and online marketing initiatives. “Dawn has been instrumental in increasing the impact of JMT Consulting Group’s online presence through our website, blog, and social media,” says Jacqueline M. Tiso, CEO of JMT Consulting. “We asked Dawn to share the same best practices her guidance has helped us enjoy with our nonprofit community.”

The webcast, scheduled for Thursday, February 17, at 3 p.m. Eastern Standard Time, will cover a variety of social media topics including:
* general definition of, and introduction to, social media;
* social media best practices; and
* examples of nonprofits successfully using social media.

For nonprofits interested in attending the webcast, a registration page can be viewed at: http://www.jmtconsulting.com/resources/events/taking-the-fear-and-the-hype-out-of-social-media-advice-for-nonprofits .

About JMT Consulting Group:
Headquartered in Patterson, New York, JMT Consulting Group (www.jmtconsulting.com) is a leading provider of software and consulting services to nonprofits.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC serves companies from coast to coast and border to border. Dawn Westerberg (http://dawnwesterberg.com) is the president of Dawn Westerberg Consulting LLC. An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, creative collaboration and inspired performance.