Advertising Industry Newswire <p>Food Marketing News – includes foodservice, organics, retail and branding</p>

Multi-Flow Industries Launches Kodiak Cola Brand to Foodservice and Hospitality Industry

By Carly Zed Zander ⋅ May 21, 2010 ⋅ Post a comment

HUNTINGDON VALLEY, Pa. /Advertising Industry Newswire/ — Multi-Flow Industries, a beverage processor near Philadelphia, has proudly produced value-priced cola concentrates for 75 years. CEO Mark Stephens, however, said, “Kola with a ‘K’ is out of production. And Multi-Flow is incredibly proud to introduce our new premium cola that beats both national brands in blind taste [...]

Food Marketing Best Practices to be covered by expert Tammy Katz at Food Processors Association Conference

By Carly Zed Zander ⋅ February 27, 2010 ⋅ Post a comment

COLUMBUS, Ohio /Advertising Industry Newswire/ — Tammy Katz, CEO of Katz Marketing Solutions, will present “8 Ways to Grow Your Food Brand with Interactive Marketing and Social Media” at the Mid-America Food Processors Association’s annual meeting on March 2, at the Embassy Suites in Columbus, Ohio. Midwest food company leaders will attend the meeting to [...]

Product Launch: New Orleans Saints Black & Gold Blend from PJ’s Coffee

By Carly Zed Zander ⋅ January 25, 2010 ⋅ Post a comment

NEW ORLEANS, La. — PJ’s Coffee of New Orleans has partnered with the New Orleans Saints to produce a custom blend of co-branded coffee: Saints Black & Gold Blend. “This bold, dynamic coffee was developed to represent the amazing Saints football team that New Orleanians love so much,” commented Scott Ballard, CEO for PJ’s Coffee. [...]

Multi-Flow Industries Revamps Harvest Squeeze Juice Line – Fast Growing Brand in On-Premise Dining

By Carly Zed Zander ⋅ November 30, 2009 ⋅ Post a comment

HUNTINGDON VALLEY, Pa. /Advertising Industry Newswire/ — Multi-Flow Industries announced their intention to be the fastest-growing juice brand in on-premise dining today, as the company unveiled its new logo and brand identity for Harvest Squeeze Juices. Harvest Squeeze Juices, by Multi-Flow, are processed exclusively for fountain dispensing. The brand is being re-launched with the slogan, [...]

Strangford Lough Brewing launching St Patrick’s Best and Legbiter Irish Ales in US Jan. 2010

By Carly Zed Zander ⋅ November 13, 2009 ⋅ One comment

LAS VEGAS, Nev. and Northern Ireland /Advertising Industry Newswire/ — Strangford Lough Brewing Company (SLBC) and the Monte Carlo Casino Las Vegas Resort and Casino are launching a ‘Battle of the Bands’ competition for bands who play Irish music. The prize is an amazing chance to play at Diablo’s in the Monte Carlo Resort and [...]

PJ’s Coffee of New Orleans Continues to Expand with National Franchising in Seven States

By Carly Zed Zander ⋅ November 2, 2009 ⋅ Post a comment

NEW ORLEANS, La. /Advertising Industry Newswire/ — PJ’s Coffee of New Orleans, established 31 years ago and returned to local New Orleans ownership 16 months ago, is announcing significant expansion. Scott, Steve and Paul Ballard along with Thomas Richards, Brett Pearson, and Mark Higdon acquired the corporate operations of PJ’s Coffee in June 2008 from [...]

Combine Sports Drink Delayed from Expected Aug. Launch

By Carly Zed Zander ⋅ September 15, 2009 ⋅ Post a comment

MIAMI, Fla. /Advertising Industry Newswire/ — Since August 2009, consumers have been waiting for the launch of Combine Sports Drink. There has been advertising and a lot of hype circulating in the sports industry, at all levels. Combine Drinks even appeared in the 2009 Official Hall Of Fame Yearbook. “Our product has a great name, [...]

New Orleans Roast Coffees Now Available at Select Rouses Stores

By Carly Zed Zander ⋅ September 2, 2009 ⋅ Post a comment

NEW ORLEANS, La. /Advertising Industry Newswire/ — New Orleans Roast is pleased to announce that its entire line of gourmet coffees are now available for the first time in grocery stores. New Orleans Roast is proudly roasted by PJ’s Coffee of New Orleans and is available exclusively at Rouses for a limited time. New Orleans [...]

Bookbinder’s Soups and Seasonings Brand Acquired

By Carly Zed Zander ⋅ June 30, 2009 ⋅ Post a comment

PHILADELPHIA, Pa. — Bookbinder Specialties, a Pennsylvania company, acquired the Bookbinder’s Soup and Seasonings Division from the Stephens’ Original Foods Company of Huntingdon Valley, PA, on June 23, 2009. The soups and seasonings are based on favorite recipes from the Old Original Bookbinder’s restaurant, established in 1865 in Philadelphia’s historic Old City. The Media, Pennsylvania-based [...]

Product Launch: New T’ei Fountain-Dispensed Iced Tea Brand

By Carly Zed Zander ⋅ May 6, 2009 ⋅ Post a comment

HUNTINGDON VALLEY, Pa. — Multi-Flow Industries, a manufacturer of fountain-dispensed beverages, announced the launch of T’ei, a new fountain-dispensed iced tea brand. T’ei (pronounced “tay”) will compete in a beverage category that continues to post solid growth. Current Iced Tea Trends, reported by Beverage World, show 12 percent growth. The primary demographic for Iced Teas [...]

Football Star Roger Craig signs endorsement deal with emerging health and fitness dynamo True Healthy Products

By Carly Zed Zander ⋅ April 13, 2009 ⋅ Post a comment

ORLANDO, Fla. — Former all-star college and pro running back Roger Craig has teamed up with True Healthy Products, the company that ushered in the Stemulite Fitness Formula craze, to promote their latest product release, Protein Power Mix. Craig, who sports three championship rings, is still in excellent athletic condition today and runs several marathons [...]

Ingredients Specialties, Inc. Announces Win for GDFII/L&P Foods in Sucralose Section 337 Patent Dispute

By Carly Zed Zander ⋅ April 7, 2009 ⋅ Post a comment

EXETER, Calif. — Leading Sucralose manufacturer Guangdong Food Industry Institute/L&P Food Ingredient Co. Ltd. (GDFII/L&P) today announced that the U.S. International Trade Commission (ITC) in Washington D.C. ruled in its favor in a Section 337 patent dispute (docket no. 337-TA-604) filed against the company by its competitor, Tate & Lyle Corporation (T&L). Mr. Wang Sanyong, [...]

Brain-Twist Teams Up with STG Media Corp. to Launch Slap Energy Shots

By Carly Zed Zander ⋅ November 13, 2008 ⋅ Post a comment

TEMPE, Ariz. — The rocky economy has affected many areas of the market, but one area that has not been slapped in the face by the United State’s financial crisis is energy shots, says STG Media Corp. The energy beverage category has grown over 260% in the past 3 years and is expected to grow [...]

U.S. Manufacturer Stands Behind Quality of Belgian Chocolate Amidst Chinese Melamine Scare

By Carly Zed Zander ⋅ October 27, 2008 ⋅ Post a comment

HOUSTON, Texas — With the recent news reports of melamine-tainted chocolate coins coming out of China, there has been some public question regarding the safety of chocolate coins sold in the United States. Images in Chocolate, LLC, a 15-year-old Houston, TX-based chocolate manufacturer marketing their chocolate coins online at ChocolateCoinStore.com spoke about the recent scare. [...]

MyHealthGate, Inc. and LiveActive Team to Raise Digestive Health Awareness

By Carly Zed Zander ⋅ October 17, 2008 ⋅ Post a comment

FALLS CHURCH, Va. — Between 60 and 70 million Americans experience some sort of digestive health issue (*see reference, below). The issue may be that Americans haven’t “digested” the ways in which prebiotics and probiotics could benefit them. For this reason, MyHealthGate, Inc. is helping to raise awareness for prebiotics and probiotics by working with [...]

Obsello Absinthe Wins the Hearts of Culinary and Cocktail Culture in New York, Los Angeles and San Francisco

By Carly Zed Zander ⋅ October 8, 2008 ⋅ Post a comment

SAN FRANCISCO, Calif. — Obsello, an authentic Spanish absinthe verte, is quickly becoming recognized as the highest quality absinthe available to U.S. consumers. Obsello officially launched last month in San Francisco and has been picked up by scores of upscale restaurants, bars and night clubs in S.F., Los Angeles, and, now, New York. Among some [...]

Guangdong Food Industry Institute / L&P Food Ingredients Vindicated by Initial ITC Determination regarding Patented Sucralose Manufacturing

By Carly Zed Zander ⋅ September 25, 2008 ⋅ Post a comment

EXETER, Calif. — Guangdong Food Industry Institute (GDFII/L&P Food), a leading and first manufacturer of Sucralose in China, announced that today, Administrative Law Judge Charles E. Bullock of the United States International Trade Commission (ITC) has issued his initial determination on Tate & Lyle’s Section 337 complaint (docket# 337-TA-604). The complaint alleged infringement of process [...]

Obsello Authentic Spanish Absinthe Verte Launches in U.S.

By Carly Zed Zander ⋅ August 7, 2008 ⋅ Post a comment

SAN FRANCISCO, Calif. — Obsello, an authentic Spanish absinthe verte, announces its official entrance into the U.S. market today. Obsello, hand-crafted in the Catalan region of Spain, is the only brand of absinthe readily available in the U.S. that is twice distilled, infused with real herbs including grande wormwood and made with un-aged brandy from [...]

Grow Your Specialty Food Brand: 8 Brand Building Best Practices

By Carly Zed Zander ⋅ June 13, 2008 ⋅ Post a comment

COLUMBUS, Ohio — Specialty food executives and marketing leaders who want to build and grow their brands faster will attend Grow Your Specialty Food Brand – Eight Brand Building Best Practices hosted by the National Association for the Specialty Food Trade’s (NASFT) International Fancy Food Show at Jacob Javits Center, in New York on June [...]

New Restaurant Directory Provides Consumer and Business Services

By Carly Zed Zander ⋅ April 7, 2008 ⋅ Post a comment

WEST PALM BEACH, Fla. — Visiting a new city? Not familiar with the area? A new restaurant directory, YourRestaurantDirect.com – launched by directory experts YCD, LLC – can help you zero in on what you are searching for. With over 170,000 national listings there is sure to be something for everyone.

New State-of-the-Art Testing Facility Serves Up Consumer Food Strategy

By Carly Zed Zander ⋅ March 28, 2008 ⋅ Post a comment

KANSAS CITY, Kan. — Food Business Resource has moved into a new and innovative 6,000 square foot state-of-the-art facility that now allows them to provide exciting and new offerings to food-based clientele to propel their brand’s growth in the marketplace.

STG Media Corp and STG Retail Direct Push the Limits on National Beverage Distribution

By Carly Zed Zander ⋅ February 26, 2008 ⋅ Post a comment

TEMPE, Ariz. — STG Media Corp and STG Retail Direct are taking the beverage market to the next level by launching the Extenze Beverage, the first and largest male enhancement drink on the market. “We are very excited to bring this product to market. It’s a one of a kind product, and while it’s targeting the male consumer, it still brings something for the ladies,” COO of STG Media, Kristen Orton said.

Haywood County Tomatoes Travel the Internet with Video Campaign

By Carly Zed Zander ⋅ February 1, 2008 ⋅ Post a comment

WAYNESVILLE, N.C. — Haywood County tomatoes are now traveling worldwide, thanks to a short web-based video recently produced by the Buy Haywood Market Development Project. More and more, people are receiving messages that communicate “thousands of miles fresher,” “buy local,” and “support sustainable agriculture.”

ScanBev Selects Katz Marketing Solutions to Develop New Scandinavian Specialty Beverage to be Launched in the U.S.

By Carly Zed Zander ⋅ July 30, 2007 ⋅ Post a comment

TAMPERE, Finland — ScanBev, a Finland-based manufacturer, marketer and exporter of alcoholic beverages announced the selection of Columbus, Ohio-based Katz Marketing Solutions, a food and beverage marketing and brand consulting firm, to develop the U.S. brand and marketing strategy for their specialty alcoholic beverage.

Brand Strategist Dennis Marzella Joins Restaurant Consulting Firm Quantified Marketing Group

By Carly Zed Zander ⋅ July 13, 2007 ⋅ One comment

ORLANDO, Fla. — One of the leading hospitality strategists and consumer behavior experts has accepted a position at the nation’s largest full-service restaurant consulting firm. After 18 years with Y partnership, previously YPB&R, Dennis Marzella has resigned his partnership post as executive vice president of strategic planning, branding and research to spearhead similar functions at Quantified Marketing Group.

Katz Leads Branding Workshop at International Food Expo

By Carly Zed Zander ⋅ July 3, 2007 ⋅ Post a comment

NEW YORK, N.Y. — Specialty food executives and marketing leaders who want to grow their brands faster and learn how to successfully compete more efficiently will attend “How to Efficiently Build Your Brand: 5 Ways to Grow BIG, While Spending Small” hosted by the National Association for the Specialty Food Trade’s (NASFT) International Fancy Food Show, in New York City on July 6, 2007.

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