Category Archives: Food Marketing

Food Marketing News – includes foodservice, organics, retail and branding

Smashburger Texas

Smashburger expands brand in Texas

TEMPLE, Texas /Advertising Industry Newswire/ — Smashburger, the nation’s fastest growing “better burger” restaurant, brings their fresh approach to burgers to a new location in Texas when they open their first location on Wednesday, January 18, 2012 at 3008 S. 31st Street in Temple. Smashburger brings their juicy burgers that are smashed fresh and served with regional menu items crafted to please local palates. This is the first of many Central Texas Smashburgers slated to open over the next five years.

Each Central Texas Smashburger will feature a regional menu created with regional flavors and tastes in mind. The Temple menu includes: The Texas Burger, served with crisp lettuce, fresh tomato, pickles, and red onion, and dressed within yellow mustard. It will also include the Texas Dog, a 100 percent Angus Beef hot dog dressed with pepperjack cheese, creamy guacamole, fresh jalapenos, spicy chipotle sauce, tomato, and onion. As a regional side item, the Temple store will offer fried jalapeno spears with buttermilk ranch dressing.

“Smashburger has a unique spot in the industry,” says Smashburger Founder and Chief Concept Officer Tom Ryan. “We have created a union of top-quality ingredients, loving preparation, and friendly service that we hope Temple will agree is unparalleled.”

At Smashburger, the secret is in the smash. They start with 100-percent-fresh, never frozen, Certified Angus Beef and smash it on a 400 degree flat grill to sear in the juicy flavor. To further the “better burger” experience, they are served on a toasted artisan bun and topped with a selection of the freshest produce, real cheeses, and highest-quality condiments.

Smashburger is known for its delicious burgers, but customers can also enjoy a selection of tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic-seasoned Smashfries, fried pickles, Haystack Onions, and Veggie Frites (flash-fried and seasoned asparagus spears, carrot sticks and green beans). The restaurant will also serve a selection of alcoholic and non-alcoholic beverages including local beers, wine, hand-spun Haagen-Dazs shakes and IBC(R) root-beer floats in frosted mugs.

“We are thrilled to bring our business to Central Texas, starting in Temple,” says David Prokupek, Chairman and CEO of Smashburger. “We believe the Texmash franchise group will be great partners in helping the area come to love the excellent food and service Smashburger offers.”

“Temple is an exciting place for us to bring the Smashburger brand,” says Manish Agrawal, Managing Partner of Texmash Holdings LLC. “We see Temple as a thriving city with a lot of competitive growth in the fast-casual segment. Residents here have many choices for a high-quality quick meal, but we hope to stand out. Smashburger wants to be every city’s favorite place for burgers, and we aim to earn that respect in Temple with our great food and astoundingly friendly service.”

About Smashburger:

Smashburger is the country’s fastest growing, fast casual “better burger” restaurant. Its hand-crafted burgers are made with fresh, never frozen, 100 percent Certified Angus Beef, that are “smashed,” seared and seasoned on the grill to juicy perfection for every individual order. Guests can create their own burger masterpiece or enjoy one of Smashburger’s innovative signature recipes, including a unique burger for every local market that highlights the distinctive flavors of that region.

Smashburger also serves tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, freshly prepared entree salads, kids meals, hand-spun Haagen-Dazs shakes and an array of signature sides. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the country with 140 restaurants nationwide. Smashburger topped the Forbes Most Promising Company list in 2011 and was also named to the 2011 Inc. 500 list. It is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award. To learn more, visit .

About Consumer Capital Partners:

Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant industry. CCP has deep experience in the fields of private equity, brand, concept and product development and strategic consulting. To learn more about CCP, please visit .

Big Bay Brewing Co IPA 2011

Product Launch: Big Bay Brewing Co brews Long Weekend India Pale Ale (IPA)

MILWAUKEE, Wis. /Advertising Industry Newswire/ — Big Bay Brewing Co. recently introduced its Long Weekend India Pale Ale (IPA). The IPA style brew is the first of a series of limited edition beers to be introduced by the Shorewood, Wisconsin-based craft brewer. Big Bay Brewing’s Long Weekend IPA gives a nod to the original heavily hopped English style ale with a nice spicy and floral hop flavor and aroma, balanced with a good malt back bone. The result is a balanced and enjoyable IPA.

IPAs have a rich history dating back to the 18th Century when British colonists needed to ensure that their beer would stay fresh and unspoiled during their long voyages from England to India. Brewers added extra hops and more fermented malt to their ales to prevent spoilage on the journey and to withstand the warmer climates of India. The new style was embraced and came to be known as India Pale Ale.

“The IPA style is a popular craft beer with a strong hop aroma and flavor that complements the lushness of the late summer season. It’s a great beer to savor on those final long afternoons on the lake or warm evenings on the deck,” said Jeff Garwood, Big Bay Brewing Co. co-founder and managing partner.

The introduction of Long Weekend IPA marks Big Bay Brewing’s first limited edition brew. It will be available into the fall at which time the brewer will roll out its next limited edition style – a porter.

“Craft beer drinkers are interested in exploring new flavor profiles, and with our limited edition beers we’ll be able to deliver a greater variety of beer styles to meet the unique demands of our craft beer consumers throughout the year,” said Garwood.

The original test brew of Long Weekend IPA has been available for sampling at the Big Bay Brewing Co.’s Tasting Room and Retail Center, located at 4517 N. Oakland Ave. in Shorewood, Wis., for several weeks and has received positive feedback from tasting room visitors.

The craft brewer introduced its first two beers – Big Bay Brewing’s Boatilla Amber Ale(R) and the award-winning Wavehopper Kolsch Style Ale(R) – late last year and both have been well-received by retailers, restaurants and consumers across Wisconsin. Earlier this month, Big Bay Brewing launched its Oh Buoy! Cherry Cola and Pierjumper Twisting Citrus natural gourmet sodas across Wisconsin.

Developed from unique and exclusive recipes that feature proprietary yeast and the highest quality ingredients, Big Bay Brewing beers offer the distinctiveness of Wisconsin’s microbrews with a clean finish. They’re brewed slowly and methodically resulting in a well-balanced, robust, drinking experience. The company has an alternating proprietorship with the Milwaukee Brewing Company, which leases space, brewing time and equipment to Big Bay Brewing Co.

Big Bay Brewing’s Long Weekend, Boatilla Amber Ale and award-winning Wavehopper Kolsch Style Ale are available at select retailers, bars and restaurants across Wisconsin. They are sold at retail in six-packs of 12-oz. bottles, as well as in draft form in 1/4 barrel slim kegs and 1/2 barrels. Big Bay products are sold by local distributors across Wisconsin, including Beer Capitol Distributing Inc., Frank Beer Distributors Inc., CJW Inc., Lee Beverage of Wisconsin, Kay Beer Distributing and Zastrow the Beer Man.

About Big Bay Brewing Co.:

Based in Shorewood, Wis., Big Bay Brewing Co.(R) produces specialty hand-crafted beers and gourmet sodas. Big Bay is built with the vision that life on the water is a little sweeter, and that sweet life is infused in every Big Bay Brewing Co. beverage. Big Bay Brewing’s founders believe that craft brewed beverages and life on the water go hand-in-hand. Life on the water means creating moments that turn into memories to be cherished for a lifetime. And, what better way to enhance those moments than with the right beverage.

For more information, visit .

nourisH2O Nutrient Water

Multi-Flow Industries announces nourisH2O – new shelf-stable Fountain-Dispensed Nutrient-Enhanced Vitamin Water

HUNTINGDON VALLEY, Pa. /Advertising Industry Newswire/ — Multi-Flow Industries, a Beverage Processor founded in 1937, announces an innovative new shelf-stable Fountain-Dispensed Nutrient-Enhanced Water brand. nourisH20 is offered strictly as a fountain beverage, available in Bag-in-the-Box or Cartridges. The brand is available for immediate national distribution to all healthcare locations, restaurants, foodservice, and all other locations that serve fountain-dispensed liquid refreshment beverages.

The genesis of “nourisH20″ developed from requests of several healthcare foodservice directors who have experienced a sharp increase in their juice costs (primarily orange juice and apple juice concentrates, which more than doubled in the last 2 years).

Dennis Nahill, the Director of Sales Operations, felt that “There’s a tremendous need among Foodservice Operators for Bag-In-the-Box, fortified and flavored water. Especially now, with sharply rising food costs. Operators can’t control the cost of commodities, but at least they can control what they choose to serve, which ultimately pumps up their bottom line.”

Nahill stated that “Healthcare facilities that are bound by strict budgets have found that by replacing one serving of orange or apple juice each day with nourisH2O, they can save thousands of dollars annually. These savings are possible because nourisH20 is vitamin-enriched and can easily be substituted for one of the required juice servings per day.”

Multi-Flow’s Product Development Team, led by Director Owen Rothstein, ensured that nourisH20 met 3 primary requirements. “The first goal,” said Rothstein, “was to insist on the ‘nutrient’ aspect. Our new brand delivers stress-relieving, performance-boosting B-Complex, including cholesterol-improving, detoxifying Niacin, as well as antioxidant-rich Vitamin C, which aids growth and repair of muscles and tissues.”

The second goal, according to Rothstein, was to “nourish the palate. We have several flavors that scored exceptionally during blind taste tests, including the subtle sensations of watermelon, strawberry- kiwi, pomegranate and peach. In addition to the flavor, we utilized a light application of Splenda brand sucralose to keep the brand zero-calorie and pleasant tasting.”

Upon completion of the nourisH20™ branding, Multi-Flow CEO Mark Stephens was pleased enough with the finished product to introduce the brand into the restaurant and hospitality industries. “Consumers continue to demand lower-calorie, better-tasting, healthier beverages,” Stephens said. “nourisH20 delivers on every one of those benefits. The brand offers restaurants yet another opportunity to increase revenue by offering their customers an alternative to ‘tap water,’ which is requested almost 50% of the time during dining occasions, but at zero revenue and a negative margin.”

More information is available at Multi-Flow Industries’ company website, .

Penthouse Libido Shots

Brand Launch: Prestige Imports, LLC is excited to announce the upcoming launch of Penthouse branded libido and sexual wellness shots

SAINT CLAIR SHORES, Mich. /Advertising Industry Newswire/ — Prestige Imports, LLC is excited to announce the launch of “Penthouse” branded libido and “sexual wellness” shots: Per4mance Shots by Penthouse for men and Pleasure Shots by Penthouse for women. The launch is a result of Prestige Imports’ licensing deal with General Media Communications, Inc., the publisher of Penthouse Magazine.

“Prestige Imports is excited to be utilizing the Penthouse brand in connection with these new and innovative libido shots,” says Tom Cleaver, Director of Marketing for Prestige Imports, LLC. “Recent IRI data shows an impressive increase in retail sales in the new sexual enhancement segment by 57.7 percent over the last 52 weeks in North America, to roughly a $20 billion category. With our expertise in the food and beverage industry and the reputation and global reach of the Penthouse brand, we believe this is a winning combination for these sexual wellness products.”

Amanda Byrd, Director of Licensing for the Penthouse brand, says, “Penthouse is a brand synonymous with sexual well-being and this product is an ideal branding opportunity for us. We are very excited for the upcoming launch!”

The Penthouse libido shots are scheduled to be available nation-wide beginning in July 2011. For more information on Per4mance Shots by Penthouse and Pleasure Shots by Penthouse, or to locate a retailer, please visit .

About Prestige Imports, LLC:
Prestige Imports, LLC is an international Alcohol, Tobacco and Firearms (ATF) importer, exporter and brand owner. All of the brands owned, imported, or distributed by Prestige Imports, LLC are exclusive, unique and high margin spirits marketed with integrity and passion for responsibility and worldwide appeal. Prestige Imports LLC was built on offering the highest quality products with competitively high margin percentages. The mission of our company is to continue building our national network of distributors to sell, market, support and promote our highly desired products. The national network’s portfolio includes premium spirits, beers, and other alcoholic beverages.

About Penthouse:
Penthouse is a globally recognized premier adult entertainment and lifestyle brand of General Media Communications, Inc.

JMB custom black and tan spoon

JMB Brewcraft designs custom black and tan spoons, personalized with any brewer’s brand, pub label and more

BROWNSVILLE, Texas /Advertising Industry Newswire/ — Guinness and other top brands have customized beer-layering tools and now, thanks to JMB Brewcraft, other breweries, pubs, beer fests and more can now also have a cool, new item to share with their brew-buying public – the all new, customizable black and tan spoon. Made in the U.S.A., these black and tan spoons make any bartender look like the beer-layering equivalent of Tom Cruise in “Cocktail.” Making a black and tan or other beer-layered drink is as easy as 1-2-3, even when pouring four at a time.

“These custom-layering spoons each bear the buyer’s logo stamped on the handle and serve as terrific marketing tools,” says James M. Beale, CEO of JMB Brewcraft. “They also help brew businesses to get the edge on their competition.”

And these custom bar tools are designed to help any beer-related business turn a profit. The wholesale cost ranges from around $5 to $12 per spoon; the more ordered, the lower the price. Businesses can easily double their money by retailing them for $15 to $20 each. JMB Brewcraft is taking wholesale custom orders of 1,000 units or more.

JMB Brewcraft designs these black and tan spoons with quality in mind. They are manufactured from solid 1/16-inch, high-grade stainless steel and then hand polished to a high finish. They are dishwasher safe and come individually packaged in classy black-velour drawstring bags.

When hung in a pint glass, the bowl of this patent-pending spoon (U.S. patent: 12/789,329) rests at the midpoint of the glass to ensure optimal layering every time.

Bill Balaschi of Boston, who purchased some of these beer-layering spoons said, “What a hit these spoons have been. I gave one to my brother-in-law, a real Irishman, and he loved it. I also brought the spoon to a hard-core St. Patrick’s Day party and I quickly became the ‘designated pourer.’ The spoon worked flawlessly every time. Once people see them in action, they’re sold.”

To view a video of the four-pour (four black and tan beers poured in 60 seconds), visit: .

For more information online, visit: .

Katz Marketing Solutions, CEO, Tammy Katz

Katz Marketing Solutions CEO to present ‘Be Prepared: How to Survive and Thrive during a Media Crisis’

COLUMBUS, Ohio /Advertising Industry Newswire/ — Katz Marketing Solutions’ CEO, Tammy Katz, will present “Be Prepared: How to Survive and Thrive during a Media Crisis” at the Mid-America Food Processors Association’s annual meeting on March 9, 2011. Midwest food company leaders will attend the meeting at the Embassy Suites in Indianapolis, Indiana, to discuss emerging trends in food marketing, labor relations, government regulations, food safety, and crisis management. Katz is a food and beverage brand marketing expert and Adjunct Instructor of Brand Management at the Fisher College of Business MBA Program at The Ohio State University.

The Mid-America Food Processors Association provides information, programs, and university agricultural and food department research grants to strengthen the productivity of food processors in the Midwest.

Katz will discuss how mid-sized food companies and brands should manage internal and external communications to avoid typical food company crises, have crisis management marketing strategies in place, and mobilize external communication to protect consumers and restore the company’s reputation.

According to Katz, “Food companies must protect the quality of their products and brand reputation. Even companies with impeccable quality assurance, product development, and supply chain processes have product recalls and other food safety crises. Upfront planning and proactive communication ensures that your company can survive, and thrive during a media crisis.”

The presentation will offer attendees practical ways to avoid product recalls and other food safety crises, and address them if they do occur. The techniques include:
1. Effective product development processes;
2. Comply to product specifications;
3. Independent quality assurance communication;
4. Cohesive and responsible external communications;
5. Partner with regulatory agencies;
6. Effective media relations;
7. Harness social media;
8. Rebuild consumer trust and loyalty.

About Katz Marketing Solutions:
Katz Marketing Solutions ( is a brand and marketing consulting firm that specializes in growing food and beverage and brands and businesses and is based in Columbus, Ohio.

cmi market research

Leading discount retailer Family Dollar Stores advances its vision to be a compelling place to shop using CMI’s performance improvement platform

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research company, announces the addition of Family Dollar Stores, Inc. (NYSE:FDO) to its client roster. Family Dollar kicked-off a chain-wide customer satisfaction tracking program with CMI in the second quarter of 2010. “Family Dollar remains committed to ensuring shoppers have the best possible experience,” said Don Hamblen, Family Dollar senior vice president, customer marketing.

He added, “This strategic partnership with CMI allows us to gather ongoing customer feedback about positive shopping experiences and any suggestions for improvements, all aimed at becoming a more compelling place to shop.”

As a result of this program, Family Dollar will have a clear understanding of the main drivers of shopper satisfaction and be able to measure the impact of initiatives. The information collected through this program will be particularly useful as the company continues to roll out its current store renovation plans more extensively in 2011.

“We are happy to be helping Family Dollar continue to advance their mission to be the leading small-format convenience and value retailer in the nation,” said Chet Zalesky, president and founder of CMI.

Family Dollar’s reporting will be provided through CMI’s Web Insights Navigator(TM) (WIN) system to easily customize reporting to various levels and departments within the Family Dollar organization. In addition, Family Dollar management will be able to track the impact of store renovations on the shopping experience by monitoring satisfaction levels pre and post renovation.

This new association with Family Dollar expands CMI’s presence in the retail industry. CMI has helped numerous retail clients understand their shopping experience across sales channels.

About Family Dollar:

Beginning with one store in 1959 in Charlotte, North Carolina, the Company currently operates more than 6,800 stores in 44 states. Family Dollar Stores, Inc., a Fortune 300 company, is based in Matthews, North Carolina, just outside of Charlotte and is a publicly held company with common stock traded on the New York Stock Exchange under the symbol FDO. For more information, please visit .

About CMI:
CMI is a full-service marketing research company that creates competitive advantages for clients by turning research data into strategic insights and recommendations that drive business results. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to help clients align products, services and strategies with customer needs.

CMI serves primarily Fortune 1000 clients and is currently ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations. For more information about CMI, visit .

citrus splash soft drink brand

Product Launch: Multi-Flow Reveals New Soft Drink Brand ‘Citrus Splash’

HUNTINGDON VALLEY, Pa. /Advertising Industry Newswire/ — Multi-Flow Industries, a Beverage Processor founded in 1937, recently launched a new Fountain-Dispensed Lemon-Lime Carbonated Soft Drink brand. CEO Mark Stephens announced, “We’re incredibly proud of our new premium lemon-lime soft drink, that has consistently beaten all 3 of the other national brands in blind taste tests. And, just like the rest of our line-up, new Citrus Splash offers a true value to foodservice operators as a lower-priced alternative to 7-Up, Sprite, and Sierra Mist.”

“Citrus Splash” offers a unique balance of lemon and lime flavors. Product Development Director Owen Rothstein tested dozens of flavor mixtures, including several different blends of sweeteners. The results, according to Rothstein, prove that the new lemon-lime soft drink outscores the national brands by as much as a 10-to-1 ratio.

The brand name was developed by one of Multi-Flow’s Route Drivers in Fort Lauderdale, Florida: Reggie Garret. During the brand team’s visit to the Miami area, Reggie offered up “Citrus Splash” as a potential name for the new soft drink.

Stephens said, “As soon as it came out of Reggie’s mouth, I knew we had the perfect brand name for the perfect new beverage.” Based on “Taste Panels” from consumer focus groups, the descriptive tag, “Crisp, Light, and Refreshing” was subsequently added.

“Citrus Splash” will be branded under the “Micro-Brewed by Multi-Flow” logo, which also encompasses Kodiak Cola, Kodiak Diet Cola, Morning Dew, and a variety of other carbonated soft drinks. Multi-Flow Industries exclusively manufactures fountain-dispensed beverages, through its own distribution network along the East Coast, as well as through allied distributors throughout the U.S. Their product line is available for national distribution to restaurants, foodservice, and all other locations that serve fountain-dispensed drinks.

More information is available at Multi-Flow Industries’ company Web site, .

ESI - Electronic Scrip Inc

Unified Grocers seeks ESI’s loyalty solution WIN Rewards as one of its tools to address key marketing challenges

SAN MATEO, Calif. /Advertising Industry Newswire/ — Electronic Scrip Inc. (ESI), a leading loyalty provider for over a decade, announced a joint initiative with Unified Grocers, offering its WIN Rewards Loyalty platform to all Unified members. Unified, a retailer-owned grocery distributor, serves approximately 500 retail members and supplies approximately 3,000 store locations in the western United States. Unified and its subsidiaries, generated approximately $4.1 billion in sales during fiscal 2009.

Unified chose ESI’s WIN platform as one of its loyalty solutions because of its simplicity, affordability and above all, its focus on the needs of the independent grocer. The WIN program allows independent grocers to identify and reward their best customers without the overwhelming data and cost burdens typically found in loyalty offerings.

“Our loyalty philosophy is simple: focus on those elements which keep the consumer loyal while taking the burden off the grocer,” said Ian Diery, CEO of ESI, “Sometimes too much information is simply too much, and it is our responsibility to provide our partner the optimum amount of information that allows them to maintain a strong consumer focus within a reasonable budget.”

Other Benefits of the WIN Rewards Program:
– The WIN platform is highly customizable, allowing each grocer to pick and choose the features they can afford and is relevant to their business, instead of force-fitting all grocers in the same mold.
– Provides a one-stop shop facility for the independent grocer. ESI offers a wide array of services including POS integration, managing program launch from start to finish, mining consumer insights for clear and actionable recommendations, marketing, and administration for one low monthly fee with no hidden costs.
– Helps grocers develop an online communication platform that not only saves cost but enables better consumer targeting.
– Supports green initiatives by reducing the need for paper.

Unified’s Executive Director of Retail Support Services, Kory Burwell, stated, “In today’s challenging times, the independent grocer needs the right information in order to compete effectively and grow. ESI’s WIN Rewards Program is designed to increase customer loyalty and sales. Undifferentiated discounting has not proven to be effective against large grocery chains that use electronic media for targeted customer marketing. WIN adds tremendous value by bringing to the grocer the technical, marketing, and analytical expertise to compete in today’s economy.”

About Unified Grocers:

Founded in 1922, Unified Grocers, Inc. is a retailer-owned wholesale grocery distributor that supplies independent retailers throughout the western United States. Unified and its subsidiaries, which generated approximately $4.1 billion in sales during fiscal 2009, offer independent retailers all the resources they need to compete in the supermarket industry.

About ESI:

Founded in 1999 and based in San Mateo, California, ESI introduced eScrip, an electronic scrip program to provide resources to organizations that support children through member retailers. In 2008, ESI Introduced the WIN Rewards Program to offer a low cost loyalty solution specifically designed for local and regional grocers. ESI currently process over 76 million transactions and $2.5 billion in sales annually. ESI’s board and officers include individuals with diverse backgrounds that include computer technology, banking systems, marketing, accounting, fundraising, and the non-profit sector.

More information: .


Multi-Flow Industries Launches Kodiak Cola Brand to Foodservice and Hospitality Industry

HUNTINGDON VALLEY, Pa. /Advertising Industry Newswire/ — Multi-Flow Industries, a beverage processor near Philadelphia, has proudly produced value-priced cola concentrates for 75 years. CEO Mark Stephens, however, said, “Kola with a ‘K’ is out of production. And Multi-Flow is incredibly proud to introduce our new premium cola that beats both national brands in blind taste tests, delivers an impactful brand message, and best of all, offers a true value to foodservice operators as a lower-priced alternative to both Coke and Pepsi.”

The new cola brand introduced recently in Multi-Flow’s headquarters is being marketed as “Kodiak Cola.” The journey, according to Stephens, was based upon employee input, customer feedback, and several branding contests that “all led us to one conclusion: Kodiak Cola is poised to be a national player in the cola wars.”

The first challenge, according to Product Development Director Owen Rothstein, was to create a cola beverage that would stand up to the national brands in blind taste tests. “We tested dozens, if not hundreds, of recipes using various blends and mixtures of cola flavoring, including vanilla, cinnamon, and citrus. Then we pounded away at different blends of sweeteners to ensure we outscored the national brands in sensory attribute tests.” The results, according to Rothstein, prove that the new cola outscores the current national brands by as much as a 2-to-1 ratio. And best of all, operators can save as much as $30 per Bag-in-Box by converting from Coke/Pepsi to Kodiak Cola. “That could equate to thousands of dollars a year,” Rothstein said.

The next challenge was to create a brand that delivered a premium message. “We held several internal contests with our employees to develop and then choose a brand image that represented the 3 attributes we wanted to deliver: Big, Bold, and Pure,” Stephens said. “After several inter-company polls, we were convinced that ‘Kodiak Cola’ was the brand image that represented everything we were trying to convey.”

The imagery of a Kodiak Bear representing the new cola was developed by District Service Manager Randy Christopher. “When I first tasted the new cola,” said Randy, “I just kept thinking about a gigantic grizzly bear, roaring, a huge and natural creature that’s not afraid of anything. For years, we’ve sold a generic cola, but now, we have a beverage that’s not afraid to go toe-to-toe with the national brands.”

Next job for the Product Development Team was to develop the logo that would accompany the new cola into a widely-anticipated product launch. Instead of developing logo concepts with their Graphic Designer, the Multi-Flow team posted a “Logo Contest” on, hoping that several different designers would offer up many different artistic approaches to convey the “Kodiak” message. The results, according to Business Development Manager Brett Rosenbloom, were incredible. “We received over 175 different logo concepts from graphic designers all over the world.” And the winning concept was, once again, put to a company-wide vote.

“The end result,” according to Stephens, “is a cola brand that is being universally applauded throughout the Multi-Flow Family.” Kodiak will be branded under the “Micro-Brewed by Multi-Flow” logo, and is available in Regular Cola as well as Diet Cola. Rothstein said, “Diet Kodiak Cola was put through the same scrutiny as the Regular version. And we’re proud to announce that Diet Kodiak Cola demands the same attention as the regular recipe: Big, Bold, and Pure.”

Kodiak Cola and Diet Kodiak Cola join the rest of the “Micro-Brewed by Multi-Flow” lineup as premium fountain soft drinks offered at a value price versus national brands. All are available for immediate national distribution to restaurants, foodservice, and all other locations that serve fountain-dispensed soft drinks.

More information is available at Multi-Flow Industries’ company Web site, .

CEO Tammy Katz

Food Marketing Best Practices to be covered by expert Tammy Katz at Food Processors Association Conference

COLUMBUS, Ohio /Advertising Industry Newswire/ — Tammy Katz, CEO of Katz Marketing Solutions, will present “8 Ways to Grow Your Food Brand with Interactive Marketing and Social Media” at the Mid-America Food Processors Association’s annual meeting on March 2, at the Embassy Suites in Columbus, Ohio. Midwest food company leaders will attend the meeting to discuss emerging trends in food marketing, labor relations, government regulations, and food safety. Mid-America Food Processors Associations provides information, programs, and university agricultural and food department research grants to strengthen the productivity of food processors in the Midwest.

Katz will discuss how small and mid-sized food companies and brands should use interactive marketing and social media strategies to grow their brands. Katz is a food and beverage brand marketing expert and Adjunct Instructor of Brand Management at the Fisher College of Business MBA Program at The Ohio State University. During the session, participants will review examples of some of the industry’s best practices and case studies, including: Stacy’s Pita Chips, Little Debbie, Sopakco, CafeMom,, and Whole Foods Market.

When asked about the session Katz replied, “Food companies must focus on their marketing strategy and goals, and not overreact to new tactics. While mid-sized companies can adapt and capitalize on high-growth platforms like Facebook and Twitter, they also should seize growth opportunities from more basic tools like web optimization, database marketing, and customer service.”

The presentation will offer attendees practical ways to focus on practical and immediate ways to grow sales through interactive marketing and social media, including:
1. Build competitive web presence.
2. Build and harvest customer/consumer databases.
3. Leverage customer service 2.0.
4. Monitor and listen to target consumers.
5. Capitalize on personal social media; prioritize Facebook, communities, and YouTube.
6. Network and develop business with business social media; leverage LinkedIn.
7. Market consistently across media.
8. Measure and refine programs.

About Katz Marketing Solutions:

Katz Marketing Solutions,, is a brand and marketing consulting firm that specializes in growing food and beverage and consumer products brands and businesses and is based in Columbus, Ohio.

Saints Black and Gold Blend

Product Launch: New Orleans Saints Black & Gold Blend from PJ’s Coffee

NEW ORLEANS, La. — PJ’s Coffee of New Orleans has partnered with the New Orleans Saints to produce a custom blend of co-branded coffee: Saints Black & Gold Blend. “This bold, dynamic coffee was developed to represent the amazing Saints football team that New Orleanians love so much,” commented Scott Ballard, CEO for PJ’s Coffee. “We hope fans enjoy Saints Black & Gold Blend too.”

Saints Black & Gold Blend launched this Sunday in the Super Dome during the NFC Championship game. Through a season-long partnership, PJ’s Coffee is already the preferred coffee of the New Orleans Saints and is exclusively served in the Super Dome.

“Like the Saints, PJ’s Coffee is a New Orleans original. Both are beloved icons in the city, and we are delighted to co-brand with PJ’s to offer a unique Saints coffee custom blended for our fans,” said Rita Benson LeBlanc, Saints’ Owner/Executive Vice President.

Saints Black & Gold Blend will be available in area PJ’s Coffee locations beginning Monday, January 25. Fans attending the game this weekend can show their game ticket beginning Monday, January 25 at area PJ’s Coffee locations to receive a $1.00 discount on a bag of Saints Black & Gold Blend.

PJ’s Coffee of New Orleans uses hand-selected, premium Arabica beans which are slow-roasted in small batches at its New Orleans roasting facility. PJ’s Coffee was established in 1978 and began franchising in 1995. Today there are 63 PJ’s locations in seven states.

For more information, visit or .

Harvest Squeeze Juices

Multi-Flow Industries Revamps Harvest Squeeze Juice Line – Fast Growing Brand in On-Premise Dining

HUNTINGDON VALLEY, Pa. /Advertising Industry Newswire/ — Multi-Flow Industries announced their intention to be the fastest-growing juice brand in on-premise dining today, as the company unveiled its new logo and brand identity for Harvest Squeeze Juices. Harvest Squeeze Juices, by Multi-Flow, are processed exclusively for fountain dispensing. The brand is being re-launched with the slogan, “Farm to Fountain – Fresh.”

Harvest Squeeze Juices“We believe that juices should be more than an after-thought during the dining experience,” said Multi-Flow CEO Mark Stephens. “When accompanying a meal, juice is generally the first taste sensation, in advance of being served food. We feel that a glass of premium juice should represent a fresh, bold fruit taste. We want consumers to take a break between their buttermilk pancakes and omelets to make a sincere observation on the quality of their Harvest Squeeze Juice. And we hope that foodservice operators will feel proud to serve our brand.”

The new logo focuses on various pieces of fresh fruit, representing a slice of the variety of juices available from Harvest Squeeze. The background represents the farms and fields that contribute the harvest used in Multi-Flow’s processing of their juice.

Multi-Flow’s team of food scientists have spent the better part of the last year developing individual taste profiles for every one of their fruit juices. Tanishia Lawson, from the Harvest Squeeze Team, created dozens of formulations with varying levels of sweetness, tartness, color profiles, and initial/after-taste profiles. Dozens of sensory tests then allowed the brand team to determine the most positive profiles for each individual juice, from apple to orange, cranberry to grape.

One of the central components to the Harvest Squeeze Juice re-launch has been the reformulation of the premium orange juice. Harvest Squeeze Premium Orange Juice is now processed exclusively with Valencia Oranges, known for their sweetness. The result is a thicker-textured, deeper-colored, sweeter-tasting orange juice loaded with vitamins.

Another popular flavor, Harvest Squeeze Cranberry Juice, is a rich-colored, bold-tasting breakfast blend that offers nutritive properties as well as anti-oxidants. Like many other flavors in the Harvest Squeeze line-up, Cranberry is available in a variety of options, from 6 percent juice all the way to a 100 percent blend, depending on the needs of the foodservice operator.

Processing is a clear point-of-difference for Harvest Squeeze Juices. Multi-Flow’s new pasteurizer offers the ability to offer a completely sterile juice, with longer shelf life and increased protection from a food-safety standpoint.

Multi-Flow offers a wide selection of packaging choices for Harvest Squeeze Juices, including bag-in-the-box, cartridges/caddy packs, and a variety of jug sizes. The bag-in-the-box is generally shipped in a double-walled, heavy corrugated package with 7-color fruit graphics that communicate the quality of the juice inside.

Multi-Flow Industries processes Harvest Squeeze Juices in its Huntingdon Valley, PA, manufacturing facility, north of Philadelphia. The Huntingdon Valley facility has been an OSHA VPP Star Site since 2005. Approval into VPP is OSHA’s official recognition of the outstanding efforts of employers and employees who have achieved exemplary occupational safety and health.

Harvest Squeeze Juice is available for national distribution to restaurants, healthcare, foodservice, nursing homes, and all other locations that serve fountain-dispensed juice.

More information is available on the company Website, .

SLBC Battle of the Bands

Strangford Lough Brewing launching St Patrick’s Best and Legbiter Irish Ales in US Jan. 2010

LAS VEGAS, Nev. and Northern Ireland /Advertising Industry Newswire/ — Strangford Lough Brewing Company (SLBC) and the Monte Carlo Casino Las Vegas Resort and Casino are launching a ‘Battle of the Bands’ competition for bands who play Irish music. The prize is an amazing chance to play at Diablo’s in the Monte Carlo Resort and Casino in Las Vegas! The competition coincides with the launch of SLBC beers in the USA, which will be sold at the Monte Carlo Resort and Casino.

SLBC Battle of the Bands“There are so many good Irish bands around,” said Grace Mercer, competition organizer. “In Ireland live music is part of our culture and this is also seen across many parts of the USA. Running a live competition wouldn’t give a true representation of the wealth of talent there is out there, as the cost of transporting bands across the USA and Ireland would be prohibitive. This way we are bringing the competition to a screen near you with the entire competition run on YouTube. The competition is green in both senses of the word, an Eco friendly Irish competition! While celebrating our heritage is important, more importantly and what everyone knows is, we Irish are fun! Going to Vegas to play Irish music on St Patrick’s Day is all part of that, especially Diablo’s, where part of the venue is literally over the Strip.”

The competition is open to any band from the USA or Ireland that plays Irish music. To enter the competition all bands have to do is send SLBC a link to a video of them playing. The email address to send links to is .

Videos can be loaded via YouTube or transferred via Big File transfer software. Full details of the competition can be found at .

Entrants must submit a video of their band playing before 22nd November 2009. All entries will be uploaded from 9th November until the 23rd November when voting begins to decide who will be in the final! The voting for the finalists will commence on 7th December with the winner of this innovative online music competition being announced on 21st December. What a great Christmas present for a band!

“Going to Vegas to play will hopefully entice talent from all parts of the USA and Ireland. We’re currently in the process of contacting over 2,000 Irish themed bars and just under 1,000 bands. As the competition is easy to enter we are hoping that people who might not normally enter a music competition will ‘give it a go.’ This may be their opportunity for the wider world to appreciate their talents. Also, imagine being introduced in the future as ‘Winner of the 2009 Battle of the Bands.’ For me that would be as good as going to Vegas – well almost!” said Grace! “We are contacting about 2,200 Irish bars in the USA as well as approximately 800 bands from Ireland and USA to tell them about the competition.”

The Monte Carlo Resort and Casino was Gold Key Award winner for 2007 in Las Vegas. “We are delighted to be associated with this competition,” said Steven Drehle the General Manager for Diablo’s at the Monte Carlo Resort and Casino. “We are always keen to be associated with projects that showcase our town and establishment. This new and innovative competition complements the profile of Diablo’s completely. Diablo’s is known for its great range of drinks and partnering with the new Irish Beer sensation is a pleasure for us. Diablo’s is a great venue for any band to play, it literally is on the strip!”

SLBC who are launching two of their Irish Ales across North America in January 2010, St Patrick’s Best and Legbiter, are proud to promote this event and promote Irish music and celebrate Irish American heritage.

For further information including rules of the competition, please visit or email us at

About SLBC:

Strangford Lough Brewing Company was established in 2004 by Tony Davies and Bob Little in Ireland. SLBC is based in Killyleagh, Co. Down. Currently selling beer in Ireland the UK and Norway, SLBC has developed of exporting its product from Ireland, not in bottles, but in a concentrated form. This makes SLBC’s Immigrant Beer one of the freshest on the market, while still containing all the goodness of Ireland.

There are SLBC Licensees throughout North America who are launching St Patrick’s Best and Legbiter in January across the United States. For more information please visit our website .

SLBC owns the registered trademark for St. Patrick’s for ale, beer, lager and stout in the United States.

About Monte Carlo Las Vegas Resort and Casino:

The Monte Carlo exemplifies a solid fusion of European refinement, American dazzle and true Vegas hospitality. A 90,000-square-foot casino is augmented with a great range of dining options. Rooms are tastefully accented with brass fixtures, Italian marble and polished granite. With a resort this fresh and exciting, one can expect all varieties of invention and be satisfied.

About Diablo’s:

Diablo’s is run by the Light Management group. Sultry and spicy, the sirens of Diablo’s greet Vegas passersby’s in front of Monte Carlo Resort and Casino. This two tier hotspot is your one stop destination regardless of what time of day it is. Diablo’s welcoming party atmosphere and energizing vibe draw the eclectic audiences that peruse Las Vegas Blvd. This innovative hotspot combines one part restaurant with one part nightclub.

giant coffee cups at the Superdome

PJ’s Coffee of New Orleans Continues to Expand with National Franchising in Seven States

NEW ORLEANS, La. /Advertising Industry Newswire/ — PJ’s Coffee of New Orleans, established 31 years ago and returned to local New Orleans ownership 16 months ago, is announcing significant expansion. Scott, Steve and Paul Ballard along with Thomas Richards, Brett Pearson, and Mark Higdon acquired the corporate operations of PJ’s Coffee in June 2008 from Atlanta-based Raving Brands. At that time, there were 44 corporate and franchised stores. Today there are 63 locations with 12 more scheduled to open over the next 6 months. The new stores are a combination of franchisee-owned and corporate operations.

giant coffee cups at the SuperdomePJ’s CEO Scott Ballard says the company is focused on more than just the number of coffee shops they can count. “While we continue to expand across the country, we are committed to remaining a New Orleans company,” says Ballard. “When we acquired the business last year, corporate operations consisted of fewer than 10 employees. Today we have a growing corporate staff of 28 focusing on roasting, franchising, quality control, and retail products. Together we are building and expanding the PJ’s Coffee brand,” adds Ballard.

PJ’s Coffee notes that it is now experiencing steady revenue increases following a period of eight to 10 months when revenues were flat. While so many other industries are experiencing difficulties, the coffee business seems to be holding its own. The company has finalized nearly 20 franchise agreements in the past 18 months, another sign that entrepreneurs believe in the PJ’s brand.

“We work closely with potential and new franchisees to determine viability of the business model and involvement of the owner. Then we provide in-depth training on all aspects of running a PJ’s Coffee business from operating the equipment to following our award-winning recipes, to securing and maintaining adequate financial investment and planning,” says Ballard.

Furthering their commitment to building the brand, the owners of PJ’s Coffee ( have negotiated a two-year partnership with the New Orleans Saints which includes PJ’s designation as “the Preferred Coffee of the New Orleans Saints.” PJ’s also secured the rights to brand two of the Superdome’s outside air handling units to mimic giant coffee cups, complete with steam rising out of them. The New Orleans Saints and PJ’s Coffee are also working on developing a line of co-branded retail coffees that will be released this November to take advantage of the holiday sales season.

Retail Products:

In addition to growing its franchise operations, PJ’s Coffee of New Orleans is expanding its retail business. The company is currently finalizing plans for a ready to drink beverage and already offers its own PJ’s branded bottled spring water. “We have increased our retail and food offerings within our stores and we are developing other products which should be available soon,” states Ballard.

PJ’s Coffee offers coffee service to offices, restaurants, hospitals and other industries through its subsidiary, New Orleans Roast. The company has expanded this business segment to more than double what it was a year ago. PJ’s Coffee and New Orleans Roast can provide a number of products to its customers such as coffee service, hotel in-room coffee pods, and iced tea brewing products. The company is working on distribution channels to expand coffee service beyond its current service area.

New Orleans Roast gourmet coffees are now available in grocery stores including: Medium Roast, Dark Roast, Coffee & Chickory, and Decaf. 16 oz. (1 lb.) bags of New Orleans Roast are currently available for only $4.99. These coffees are all roasted in the company’s French Quarter facility in the small-batch tradition of the company.

Private Label Roasting:

New Orleans Roast ( creates private label coffees for customers such as hotels and restaurants that are only available to that client. One recent private label customer is the new Roosevelt Hotel in downtown New Orleans (part of the Waldorf Astoria Collection). PJ’s Coffee Master Roaster, Felton Jones, explains the process. “Initially we bring company representatives to the roasting facility for a tasting,” says Jones. “There we can outline the roasting process and develop a distinct coffee.” Jones says that the secret to maintaining quality is all in the method of roasting its beans in small batches. “That’s the way it was done 31 years ago, and we plan to continue that tradition.”

New Orleans’ Favorite Coffee:

PJ’s Coffee continues to be the favored cup of coffee in New Orleans, receiving readers’ choice awards from New Orleans Magazine (selected reader’s favorite cup of coffee six years and running), Gambit New Orleans, and Where Y’at Magazine. Look for our newest flavored coffee drink, S’Mores, available starting November 14th in all locations. It’s a deliciously flavored roast, with a delectable combination of Ghirardelli chocolate, toasted marshmallows, graham cracker crumbs and whipped cream.

PJ’s Coffee of New Orleans uses hand-selected, premium Arabica beans which are slow-roasted in small batches at its New Orleans roasting facility. PJ’s Coffee was established in 1978 and began franchising in 1995. Today there are 63 PJ’s locations in seven states.

For more information visit or .

combine nation drink

Combine Sports Drink Delayed from Expected Aug. Launch

MIAMI, Fla. /Advertising Industry Newswire/ — Since August 2009, consumers have been waiting for the launch of Combine Sports Drink. There has been advertising and a lot of hype circulating in the sports industry, at all levels. Combine Drinks even appeared in the 2009 Official Hall Of Fame Yearbook. “Our product has a great name, taste and functions, we field calls everyday from consumers and sports organizations wanting to know when Combine will be available,” says company CEO Emory Williams.

combine nation drinkWhat is even greater about Combine products is the theory behind the name. Today there are athletic combines held in all sports and at all levels, sports includes football, basketball, soccer, baseball, volleyball and even golf. The most noted of all combines is the annual NFL Combine which has a direct link to the NFL draft. Although there is no affiliation as of yet between Combine Drinks and the NFL, the name connection and exposure is great for the NFL and Combine Drinks.

Today, combines are held even for kids starting at age 7 and again, up to pro level. “When consumers (kids and adults) see Combine products, all of these connections, links and thoughts will run through their minds and if only out of curiosity, they will try it, and it has to be right,” adds Williams.

Combine Drinks is looking to partner with the right company/group, which will help strengthen and expedite sales, availability and distribution.

Williams adds, “The company has recently made internal changes which contributed to the delay of Combine products, we are currently in talks with several companies now regarding partnering, distribution, etc., the door is still open for the right situation, it won’t be long so please be patient.”

For more information please visit us at .

New Orleans Roast

New Orleans Roast Coffees Now Available at Select Rouses Stores

NEW ORLEANS, La. /Advertising Industry Newswire/ — New Orleans Roast is pleased to announce that its entire line of gourmet coffees are now available for the first time in grocery stores. New Orleans Roast is proudly roasted by PJ’s Coffee of New Orleans and is available exclusively at Rouses for a limited time. New Orleans Roast has been expanding its operations over the past 18 months with goals such as grocery store, office coffee and convenience store distribution. A recently forged distribution partnership with Champagne Beverage has assisted greatly with broadening the accessibility of the New Orleans Roast products.

New Orleans Roast“We have wanted to have our coffee available in grocery stores for quite some time, and after carefully reworking the business model, New Orleans Roast has developed a line of quality, gourmet coffees that are both delicious and competitively priced,” commented company president Scott Ballard. “Rouses, with its local and regional roots, has turned out to be the perfect partner to launch this new product.”

New Orleans Roast is now available at all 36 Rouses locations. Each location will carry the entire line of New Orleans Roast coffees, including: Medium Roast, Dark Roast, Coffee & Chicory, and Decaf. 16 oz. (1 lb.) bags of New Orleans Roast are currently available for only $4.99.

PJ’s Coffee proudly roasts coffee for hotels, restaurants, hospitals and offices under the name New Orleans Roast. For more information, visit

PJ’s Coffee of New Orleans uses hand-selected, premium Arabica beans which are slow-roasted in small batches at its New Orleans roasting facility. PJ’s Coffee was established in 1978 and began franchising in 1995. Today there are 55 PJ’s locations in seven states.

For more information, visit

Bookbinder’s Soups and Seasonings Brand Acquired

PHILADELPHIA, Pa. — Bookbinder Specialties, a Pennsylvania company, acquired the Bookbinder’s Soup and Seasonings Division from the Stephens’ Original Foods Company of Huntingdon Valley, PA, on June 23, 2009. The soups and seasonings are based on favorite recipes from the Old Original Bookbinder’s restaurant, established in 1865 in Philadelphia’s historic Old City. The Media, Pennsylvania-based Bookbinder Specialties Company will be directed by Sean O’Neil. Prior to establishing Bookbinder Specialties, O’Neil held a variety of management positions at DuPont, a science-based product and services company, in Delaware.

O’Neil’s short-term goals for growing the Bookbinder’s Soups & Seasonings brand focus on expanding the product line and strengthening distribution.

“We see an increasing demand for healthy, restaurant quality food, ready-to-serve in the convenience of your own home,” said O’Neil. “Bookbinder Specialties will merge the tradition and heritage of the old favorites with the expectations and tastes of today’s gourmet consumers.”

The current Bookbinder’s product line features fresh seafood from the eastern U.S., and includes bisques (lobster, crab, shrimp, and seafood), snapper soup, New England and Manhattan clam chowders, oyster stew, clam sauces, clam juice, breadcrumbs, and seasonings.

Distribution is throughout the U.S., with concentration in the Northeast.

Tei Tea

Product Launch: New T’ei Fountain-Dispensed Iced Tea Brand

HUNTINGDON VALLEY, Pa. — Multi-Flow Industries, a manufacturer of fountain-dispensed beverages, announced the launch of T’ei, a new fountain-dispensed iced tea brand. T’ei (pronounced “tay”) will compete in a beverage category that continues to post solid growth. Current Iced Tea Trends, reported by Beverage World, show 12 percent growth. The primary demographic for Iced Teas continues to expand, and Iced Tea enthusiasts are eager to try new flavors, brands, and variations, according to industry analysts.

Tei TeaThe primary targets for “T’ei” are restaurants and foodservice operations that have traditionally brewed their own iced tea, but are looking for a consistent quality beverage. The company contends that “T’ei” saves employees valuable time versus brewed tea concepts, and ensures there is no waste in disposing of brewed tea that is left over at the end of a shift. The brand also offers a much more sanitary process of delivering a quality beverage to the end-user, according to the Multi-Flow brand team.

Tanishia Lawson, Product Development Manager at Multi-Flow, developed “T’ei” using a bolder black tea variety, as well as a more delicate green tea blend complemented with subtle flavors. “T’ei” is brewed primarily from the China variety of leaf, which thrives at higher altitudes. The brand will be available in 15 varieties, including Unsweetened Black, Sweetened Black Tea with Lemon, Raspberry Black Tea, Diet Black Tea with Lemon, Green Tea with Honey, Lemon & Ginseng, Blueberry White Tea, and Passion Fruit Black Tea. In pursuit of a clean, pure taste, all sweetened varieties are made from real sugar and not high fructose corn syrup.

The brand will communicate “Fresh, Iced, and Pure” on the logo. “The focus is on the traditional Han, Chinese character, which symbolizes ‘Tea’,” according to Mark Stephens, Multi-Flow CEO. “The essence of the brand is its purity, and nothing denotes that more than the Chinese symbol for “tea” above a simple tea leaf on a white background.”

“T’ei” will be distributed in 3-gallon bag-in-the-box for use on standard fountain dispensing equipment, or through a branded Tea Urn, and is available for immediate distribution throughout the United States.

Multi-Flow Industries announced solid top-line revenue growth for 2008, and Stephens feels confident that “T’ei” will enable the company to sustain that growth into the current year. “We feel that ‘T’ei’ will make a solid impact in the category because of the brand’s ability to connect with the end-user. We’re offering a great-tasting iced tea developed by true tea enthusiasts-we call them ‘tea purists’ here on our Multi-Flow campus.”

More information is available on the company website,

Football Star Roger Craig signs endorsement deal with emerging health and fitness dynamo True Healthy Products

ORLANDO, Fla. — Former all-star college and pro running back Roger Craig has teamed up with True Healthy Products, the company that ushered in the Stemulite Fitness Formula craze, to promote their latest product release, Protein Power Mix. Craig, who sports three championship rings, is still in excellent athletic condition today and runs several marathons every year, will be promoting the full range of True Healthy’s product line. Craig will be attending and meeting guests at the Protein Power Mix booth #6 at the Europa Show of Champions Sports and Supplement Expo and asking them to try Protein Power Mix for the first time.

The Show of Champions takes place at the Orange County Convention Center in Orlando, Florida this Friday and Saturday, April 17 and 18.

Last year, while searching for an all natural supplement that would increase endurance, muscle tone and aid in recovery, Craig ran across an ad for Stemulite Fitness Formula `and decided to try it. He was so pleased with the results that he began to recommend it to others and then contacted True Healthy Products CEO Jan Hrkach personally to rave about the results. That call eventually led to Craig endorsing Stemulite and making several TV commercials for True Healthy Products. The relationship has blossomed ever since. “This is the start of what I hope will be a long standing relationship. I love the products and the philosophy and I’m looking forward to starting this week in Orlando,” said the former San Francisco star.

According to Hrkach, “Roger was one of the first people consulted as we began to develop Protein Power Mix. His ringing endorsement of our all natural formula gave our entire team a lift and we are delighted to have him join us as a marketing partner.” Hrkach continued his praise of Craig and the influence he has had on other athletes as well as consumers. “To a small but growing business like True Healthy Products, having an athlete with the high regard and creditability of Roger Craig means a lot. He’s so involved with so many worthwhile projects and we are thrilled he has chosen to work with us.”

Craig has been so impressed by this all natural formula that he has encouraged his son and daughter to take it too. 18 year old Alex Craig is following in his dad’s footsteps as a world class athlete. He runs the 400 and 200 in college and has been using Protein Power Mix as part of his training regimen. According to Alex “I was skeptical at first, you know… here’s another protein drink. But it goes down easy and tastes real good with OJ. It gives me great energy.” Craig’s daughter, Rometra is a former USC basketball star and California Female Athlete of the Year. She too has been benefiting from Protein Power Mix as she continues to pursue a career in the WNBA.

Protein Power Mix is a “state-of-the-art all natural formula” developed by nutrition expert Andrew Wood. Wood, himself a power lifter and former college baseball player, says that what distinguishes his formula from other proteins on the market is a dual formula approach. “We have a daytime and ‘slow-burn’ nighttime formula that works well individually or in combination as a meal replacement or protein energy boost. There is nothing artificial – no sucrose or maltodextrin – and I’ve added an all natural stem cell recruiter for maximum muscle gain.” It is also extremely friendly to the digestive system, and as noted by Mr. Craig, “It tastes great, and that’s no small matter when you’re drinking a supplemental protein every day.”

According to one informal survey, over 95-percent of protein drink users tested said they preferred Protein Power Mix due to the taste and smoothness over their current brand. Now, Roger Craig will be presenting Protein Power Mix across the nation and True Healthy Products believes they’ll make an all-star combination.

Protein Power Mix is available exclusively at

Zueit brand Sucralose

Ingredients Specialties, Inc. Announces Win for GDFII/L&P Foods in Sucralose Section 337 Patent Dispute

EXETER, Calif. — Leading Sucralose manufacturer Guangdong Food Industry Institute/L&P Food Ingredient Co. Ltd. (GDFII/L&P) today announced that the U.S. International Trade Commission (ITC) in Washington D.C. ruled in its favor in a Section 337 patent dispute (docket no. 337-TA-604) filed against the company by its competitor, Tate & Lyle Corporation (T&L). Mr. Wang Sanyong, a corporate officer of GDFII/L&P, comments “This has been a long process but we are very pleased with the outcome and that we have been vindicated after a thorough review by the Commission. The final determination by the ITC continues to reaffirm to our dedicated customers the strength and innovation of our technology and processes, and the integrity of our company. We are pleased that our technological achievements have been recognized in these proceedings before the ITC.”

Zueit brand SucraloseThe U.S. ITC governs investigations into allegations of unfair trade practices and has ruled in its final determination that GDFII/L&P has not violated any of the patents asserted in this Section 337 dispute.

This final ruling confirms the initial determination issued by Administrative Law Judge Charles E. Bullock of the ITC in September 2008 that there is no violation of Section 337 by GDFII/L&P. Judge Bullock found that GDFII/L&P did not infringe any of the asserted T&L patents and that one of the patents was also invalid. T&L appealed that initial ruling and the ITC approved a full review by the Commission.

Roger Matkin, CEO/President of Ingredients Specialties, Inc. (ISI), a strategic marketing and distribution partner to GDFII/L&P, notes “We congratulate GDFII/L&P for this hard fought victory and recognize our attorneys with the Bingham McCutchen firm, led by Washington, D.C. partner Gary Hnath, who have represented GDFII/L&P so skillfully and diligently throughout the proceedings before the ITC. Gary and his team presented the facts to the ITC as fully and completely as possible.” Roger continues, “After 2 years of a careful and thorough review by the ITC, the Commission has now presented its definitive finding on behalf of GDFII/L&P.”

“This is welcome news for us, especially since many potential customers have held back in ordering product until confirmation of the positive ruling by the ITC,” observed Mr. Bassam Faress, Director of Sales & Marketing at ISI and spokesperson for L&P. “We can confidently assure our network of global distributors and customers that GDFII/L&P is one of a few companies whose manufacturing processes have been fully and thoroughly reviewed by the US ITC and that our Zueit(R) brand Sucralose has been determined to be non-infringing. This is very important to keep in mind as it may not be the case with other competitors now in the market”

Mr. Wang Ximin, a corporate officer of GDFII/L&P adds “With this important victory now achieved, we are determined to aggressively expand our production of Sucralose and to position GDFII/L&P to more fully meet the anticipated high market demand for Sucralose globally.”

Guangdong Food Industry Institute/L&P Food Ingredient Co. Ltd. (GDFII/L&P) is a specialty ingredients manufacturer that pioneered the development and manufacturing of Sucralose at its ISO 9001:2000 and HACCP certified facility in China. Its alliance with Ingredient Specialties, Inc. of Exeter, California provides a global distribution network that markets Zueit(R) brand Sucralose ( to the food, beverage, nutraceutical and pharmaceutical industries as a Kosher and Halal certified non-caloric high intensity sweetener.

Zueit(R) is a trademark of Ingredient Specialties, Inc. Exeter, CA, U.S.A. All other trademarks and service marks are the property of the respective parties.


Brain-Twist Teams Up with STG Media Corp. to Launch Slap Energy Shots

TEMPE, Ariz. — The rocky economy has affected many areas of the market, but one area that has not been slapped in the face by the United State’s financial crisis is energy shots, says STG Media Corp. The energy beverage category has grown over 260% in the past 3 years and is expected to grow another 15% in the years that follow. Consumers are finding themselves working longer and sleeping less to help compensate for the rising gas prices, the plummeting stock market, and the rocky real estate market. Reaching for an energy beverage, just to make it through the day has become a routine activity for many consumers in the working class.

Although the popularity of energy beverages has grown among consumers, the nutrition content of energy beverages has been a topic of controversy for health experts nationwide. According to experts, energy beverages can cause anxiety, panic attacks, high blood pressure and some kinds of stomach and heart conditions. In light of the negative rap that energy beverages have been receiving lately, Brain-Twist has developed an all-natural, healthy energy beverage and shot alternative, Slap Energy Shots.

It took Coca-Cola to spot the future of energy shots (Slap Shots is partially owned and funded by The Coca-Cola Company). The difference between this energy shot and the other energy shots on the market is that Slap Energy Shots is tea based and does not have the jolt and crash effect.

Additionally, Brain-Twist has combined forces with STG Media Corp. and to distribute and market Slap Energy Shots in the United States and World Wide. STG Media Corp. has developed an aggressive distribution program that will launch Slap Energy Shots into over 100,000 convenience stores within the next 6 months. The distribution will be accompanied by a print media and radio campaign that will ensure Slap Energy Shot’s success in the convenience store channel.

“We have a tremendous amount of success in the convenience store channel, simply by ensuring that the products that we put in the market have adequate media support behind them,” President of STG Media Corp. and Global Distribution Services, Vincent M. Schuman said. “Due to the economy, many of our main competitors are slashing their marketing budgets; we are going to use this as our advantage to make Slap Energy Shots really stand out in the energy shot category.”

Slap Energy Shots distribution and media campaign began on November 1, 2008.

STG Media Corp., STG Global Distribution and STG Interactive, LLC, work together to develop and execute strategic, national marketing campaigns. Based in Tempe, AZ, STG Media is a full-service advertising agency specializing in creative and media buying for print, television and radio. Helping clients to maximize their ad dollars, STG works hand in hand with STG Global Distribution, a master distributor and brand management company with capabilities to place products on the check-out counters in over 100,000 Convenience Stores in the USA with a proven market blitz program. STG Interactive develops cutting-edge E-commerce solutions in addition to search engine optimization and search engine marketing.

STG helps clients navigate through the complex landscape of opportunities that exist within the context of modern, cross-media campaigns. For more information about the STG family of companies, call toll-free: 866-834-4370 or visit our website

[tags]Brain-Twist Slap Energy Shot, STG Media Corp, Tea-Based Energy Shot and Beverage[/tags]


U.S. Manufacturer Stands Behind Quality of Belgian Chocolate Amidst Chinese Melamine Scare

HOUSTON, Texas — With the recent news reports of melamine-tainted chocolate coins coming out of China, there has been some public question regarding the safety of chocolate coins sold in the United States. Images in Chocolate, LLC, a 15-year-old Houston, TX-based chocolate manufacturer marketing their chocolate coins online at spoke about the recent scare. “This is an isolated case with chocolate coins manufactured in China,” said Tim Dugan, CEO. “Our chocolate coins are made with 100% Belgian Callebaut chocolate and contain absolutely no melamine whatsoever…never have, never will.”

Images in ChocolateOn October 8, 2008, Canada’s food inspection agency issued a consumer advisory warning the public not to eat Sherwood Brands’ Pirate’s Gold milk chocolate coins imported from China. “The chocolate coins we produce are of the highest Belgian quality,” stated Dugan, “Only the purest ingredients are included in order to make our chocolate coins with the highest standards possible.”

Melamine is an industrial chemical compound that some Chinese milk-based product manufacturers have added to their products in an attempt to artificially inflate the reading for protein levels. Chronic exposure to melamine can cause a number of severe health issues including bladder or kidney stones, acute kidney failure, reproductive damage, respiratory irritation and bladder cancer. Melamine has been discovered in a number of Chinese manufactured products that are formulated with milk, including baby formula, ice cream, and chocolate coins.

Chocolate coins exported from China have been the only ones linked to the melamine scandal. For U.S. consumers, knowing that your chocolate coins are made with 100% Belgian chocolate should allay any fears regarding its safety. “Our corporate mission has always been to emphasize quality above all else,” said Dugan. “Our decision to use Callebaut chocolate, a 150-year manufacturer and the choice of world-renowned chefs and specialty chocolatiers was an easy one for us. Their commitment to the highest standards in chocolate production is unrivaled.”

About Images in Chocolate, LLC

Based in Houston Texas, Images in Chocolate ( has been serving the corporate and retail markets for custom chocolate products since 1994. Specializing in 100% Belgian chocolate coins, the company also operates online under the name The Chocolate Coin Store.

[tags]Images in Chocolate LLC, custom chocolate coins, Belgian Callebaut chocolate, CEO Tim Dugan[/tags]


MyHealthGate, Inc. and LiveActive Team to Raise Digestive Health Awareness

FALLS CHURCH, Va. — Between 60 and 70 million Americans experience some sort of digestive health issue (*see reference, below). The issue may be that Americans haven’t “digested” the ways in which prebiotics and probiotics could benefit them. For this reason, MyHealthGate, Inc. is helping to raise awareness for prebiotics and probiotics by working with a truly innovative product – LiveActive Chewy Granola Bars from Kraft, the first nationally available non-refrigerated snack bar that contains a live probiotic culture and fiber. The bars come in three great-tasting flavors: Blueberry Almond, Chocolate Raspberry and Peanut Butter.

liveactive“We were excited to work with LiveActive to help raise awareness for digestive health,” says Hooman Abrishami, President of MyHealthGate, Inc. “Our site members and visitors are keenly interested in nutritious foods, and probiotics are a hot new offering.”

As part of a special limited time offer, free samples of LiveActive Chewy Granola Bars will be sent to new site members, courtesy of Kraft.

New LiveActive Chewy Granola Bars are a delicious new way to help promote digestive health. Like many familiar foods – including some breakfast cereals and yogurt – LiveActive Chewy Granola Bars contain a live probiotic culture. Probiotics are live cultures that exist naturally in the digestive system and are useful for healthy digestive functions. Plus, with chewy granola, delicious fruits and nuts and even chocolate flavor, these snacks are a tasty way to help promote digestive health while on the go.

MyHealthGate is a web community where people with wellness-related interests can share their experiences and learn from each other. It was founded on the belief that our everyday choices, such as the food we eat and the activities we engage in, have a profound effect on our health and well being. The founders of MyHealthGate believe that by making adjustments to our lifestyle, we are able to optimize our well being. MyHealthGate provides an open and flexible environment so users can express themselves freely, post original content, and communicate with each other.

More information:

(*REF: Adams PF, Hendershot GE, Marano MA. Current estimates from the National Health Interview Survey, 1996. National Center for Health Statistics. Vital Health Stat. 1999;10(200).)

[tags]MyHealthGate Inc, raise awareness for prebiotics, probiotics in food, LiveActive Chewy Granola Bars[/tags]


Obsello Absinthe Wins the Hearts of Culinary and Cocktail Culture in New York, Los Angeles and San Francisco

SAN FRANCISCO, Calif. — Obsello, an authentic Spanish absinthe verte, is quickly becoming recognized as the highest quality absinthe available to U.S. consumers. Obsello officially launched last month in San Francisco and has been picked up by scores of upscale restaurants, bars and night clubs in S.F., Los Angeles, and, now, New York. Among some of the award-winning establishments to offer Obsello are White Star and Little Branch in New York, Hungry Cat in Los Angeles and Michael Minna’s establishment in San Francisco. Each location maintains a spotless reputation for superb culinary or mixology talents, service and ambiance. These venues are the hallmarks of a growing list of celebrity mixologists and chefs who are turning their clients toward Obsello for a taste of what absinthe should be.

White Star, Sasha Petraske’s new, anti-cocktail bar in Manhattan is pushing the envelope with its focus on whiskeys, whiskies and absinthe, while saying no to anything that resembles a cocktail. At White Star, customers say goodbye to juice, soft drinks and mixers and hello to water and ice. When it comes to absinthe, Petraske’s taste is also well-defined.

“Obsello is the only absinthe verte I drink myself,” says Sasha Petraske, Managing Partner of White Star and Milk and Honey, N.Y.

At a time when U.S. consumers are getting bombarded by questionable, sub-par “absinthe like” products, Obsello offers consumers a taste of quality, artisan authenticity.

Hand-crafted using the same techniques applied in the early 1900’s, Obsello is rare in its soft, rich flavor and affinity to original pre-ban absinthe. Obsello is distilled from eight botanicals, and eau de vie from Penedes Spain.

In taste tests, Obsello has received overwhelming positive feedback from bars, patrons, press and critics alike. In fact, after tasting the premium absinthe, several restaurant managers made the decision to discontinue selling other brands.

“This recipe is the product of 10 years of research and careful artistry,” said Obsello distiller, B. Alex. “I worked until I thought it was perfect.”

About Obsello

Obsello Absinthe is an award-winning, authentic absinthe that is twice distilled with eight natural herbs including grande wormwood, anise and fennel. Hand-crafted in small batches in Europe, Obsello is made in traditional alembic stills using an un-aged brandy base from Penedes ( wine stock. Obsello embraces original absinthe production, once banned in the early 1900’s, and excludes any artificial flavoring, coloring or essences. With honey and vanilla undertones, a surprising lack of bitterness, and a hypnotic velour mouth feel, the taste of Obsello stands clearly apart from competitor brands.

Please visit us at and experience absinthe again for the first time.

[tags]Obsello Spanish absinthe verte, eau de vie from Penedes Spain, Sasha Petraske[/tags]


Guangdong Food Industry Institute / L&P Food Ingredients Vindicated by Initial ITC Determination regarding Patented Sucralose Manufacturing

EXETER, Calif. — Guangdong Food Industry Institute (GDFII/L&P Food), a leading and first manufacturer of Sucralose in China, announced that today, Administrative Law Judge Charles E. Bullock of the United States International Trade Commission (ITC) has issued his initial determination on Tate & Lyle’s Section 337 complaint (docket# 337-TA-604). The complaint alleged infringement of process patents relating to the production of sucralose and certain intermediate compounds. Judge Bullock’s determination states that GDFII/L&P do not infringe any of the Sucralose patents alleged by Tate & Lyle.

Ingredient Specialties, IncMr. Wang Sanyong, a corporate officer of GDFII/L&P Food commented, “We are ecstatic with the determination handed down by the ITC. The initial determination has reaffirmed the strength and innovation of our capability and processes, and the integrity of our Sucralose technology and our company.”

Roger Matkin, CEO of Ingredient Specialties, Inc., the international marketing and distribution arm of L&P/GDFII, echoed Wang’s remarks by saying, “The International Trade Commission has reassured the international business community and consumers alike, that our manufacturing partner’s years of Sucralose research and development were not done in vain. They [ITC] confirmed what we have known for years – that GDFII/L&P has indeed created a unique way to manufacture Sucralose that competes fairly in world markets. This expected positive determination fuels our planned marketing and sales expansion of our Zueit(TM) Sucralose brand worldwide to established multinationals and smaller manufacturers alike.”

Guangdong Food Industry Institute/L&P Food Ingredient Co. Ltd. (GDFII/L&P) is a specialty ingredients manufacturer that pioneered the development and manufacturing of Sucralose in China. GDFII/L&P also engages in the production of many new and innovative nutraceutical and health food ingredients, including: polyphenols, functional food/dietary fibers and other natural and plant derived ingredients. GDFII/L&P, headquartered in Guangdong Province, China in alliance with Ingredient Specialties, Inc. in Exeter, California, provides a global distribution network that markets Zueit(TM) brand sucralose to the food, beverage, nutraceutical and pharmaceutical industries as a high intensity, non-caloric sweetener. Zueit(TM) is a trademark of Ingredient Specialties, Inc. Exeter, CA, USA.

For more information visit: or .

[tags]Ingredient Specialties Inc, Zueit brand sucralose, Guangdong Food Industry Institute, non-caloric sweetener, CEO Roger Matkin, Wang Sanyong, Tate and Lyle Section 337 complaint[/tags]


Obsello Authentic Spanish Absinthe Verte Launches in U.S.

SAN FRANCISCO, Calif. — Obsello, an authentic Spanish absinthe verte, announces its official entrance into the U.S. market today. Obsello, hand-crafted in the Catalan region of Spain, is the only brand of absinthe readily available in the U.S. that is twice distilled, infused with real herbs including grande wormwood and made with un-aged brandy from the Penedes wine stock. It is an award-winning, premium, authentic absinthe verte that is available in Spain, Australia, Germany and as of today, the U.S. Obsello contains legal, target levels of wormwood that mirror commercial absinthe recipes of 100 years ago.

During blind taste tests, Obsello received the highest rating on flavor, color and louche compared to the other readily available products in the U.S. With honey and vanilla undertones and a hypnotic velour texture, the taste of Obsello stands clearly apart from competitor brands.

Esmeralda Liquors brings Obsello Absinthe to USA“The product has received remarkable feedback both on flavor and its haunting likeness to original absinthe,” said Alexander Davis, Obsello partner and distiller. “People are tasting absinthe again for the first time and loving it.”

San Francisco Blogger and drink reviewer Christopher Null of rated Obsello an “A”; the highest rating of any absinthe he has reviewed to date. Null had this to say about Obsello: “I could drink this all day. I won’t, but I could.”

Obsello is being launched in California by Bock Wine and Spirits ( It will also be available nationwide soon from online vendor Kamal Mukherjee at Manhattan-based Pre-orders are now in progress.

“We’ve been selling absinthe since it became legal in the U.S. in May of 2007 and it has been a great success right of the bat,” said Mukherjee, founder of “There has been a lot of curiosity and excitement about Obsello among our customers. Many of our customers are absinthe connoisseurs who had already tasted this brand overseas.”

Despite its new legality, absinthe is still unregulated in critical areas. For instance, the U.S. government has yet to create a formal, legal definition for absinthe. This ambiguity has enabled some brands to market their beverage under the name of absinthe when in reality, their products stray considerably from original, European absinthe standards.

“We believe that the absinthe landscape will erode quickly if genuine, high-quality brands aren’t introduced soon,” Davis said. “We’ve been on a 10-year quest for perfect, authentic absinthe and have no doubt that our brand is better tasting and better in quality than any others available to consumers in the U.S.”

“People want to love absinthe. Now they can,” said Davis.

About Obsello
Obsello Absinthe is an award-winning, authentic absinthe that is twice distilled and infused with eight natural herbs including grande wormwood, anise and fennel. Hand-crafted in the Catalan region of Spain, Obsello is made in traditional alembic stills using an un-aged brandy base from the Penedes wine stock. Embracing original absinthe recipes once banned in the early 1900’s, Obsello excludes any artificial flavoring, coloring or essences and is distilled using quantities of wormwood that mirror commercial absinthe recipes from 100 years ago. During blind taste tests, Obsello received the highest rating on flavor, color and louche compared to the other readily available products in the U.S. With honey and vanilla undertones and a hypnotic velour texture, the taste of Obsello stands clearly apart from competitor brands. Obsello asks you to experience absinthe again for the first time.

More information:

Multimedia: .

[tags]Esmeralda Liquors, Obsello Absinthe, Bock Wine and Spirits, original absinthe recipes, Alexander Davis[/tags]

Grow Your Specialty Food Brand: 8 Brand Building Best Practices

COLUMBUS, Ohio — Specialty food executives and marketing leaders who want to build and grow their brands faster will attend Grow Your Specialty Food Brand – Eight Brand Building Best Practices hosted by the National Association for the Specialty Food Trade’s (NASFT) International Fancy Food Show at Jacob Javits Center, in New York on June 29, 2008; hosted by Tammy Katz. As one of the food industry’s largest and influential shows, the NASFT Fancy Food Show features the industry’s hottest domestic and international new products and educational sessions, attracting more than 2,300 exhibitors and more than 20,000 attendees from around the world, each year.

Food and beverage brand marketing expert, Tammy Katz, of Katz Marketing Solutions, will lead NASFT’s brand building session. Katz is an expert food marketer who has led brands including Miller Lite, Enfamil, Boost and Ruffles, and launched over 100 new products with cumulative sales of $2 billion. Katz is also Adjunct Instructor of Brand Management at the Fisher College of Business MBA Program at The Ohio State University. This workshop is designed to assist specialty food manufacturing executives profitably expand their brand and increase their brand’s growth rate.

When asked about the session Katz replied, “Strong brands earn higher levels of consumer loyalty and profitability. The best performing brands consistently apply these eight brand building best practices to grow faster and build their brands more efficiently than the competition. These best practices apply to entrepreneurial brands, megabrands, and everyone in between. Every marketing leader can use these best practices to maximize their brand’s profitable growth potential and avoid common mistakes that waste time and money.”

The session will offer attendees tools to understand and improve their performance. Specific topics to be addressed include:

* How to Build a Great Brand

* 8 Brand Building Best Practices, including
o How to Delight Consumers
o Effective Brand Positioning
o Accelerating New Product Development
o Developing Productive and Profitable Marketing Plans

* Brand Development Action Plans – developed during the session, structured for participants to implement immediately

To register for Grow Your Specialty Food Brand – Eight Brand Building Best Practices, visit

Workshop leader is food & beverage marketing expert, Tammy Katz, Chief Executive Officer of Katz Marketing Solutions. Katz’s experience includes leading brand and marketing management, new product development, channel development, and strategic planning for Fortune 500 food and beverage brands as well as smaller and mid-size food brands.

Katz Marketing Solutions,, is a brand and marketing consulting firm that specializes in growing food and beverage and consumer products brands and businesses.

[tags]Tammy Katz, Grow Your Specialty Food Brand, Eight Brand Building Best Practices, National Association for the Specialty Food Trade, NASFT International Fancy Food Show[/tags]

Your Restaurant Direct

New Restaurant Directory Provides Consumer and Business Services

WEST PALM BEACH, Fla. — Visiting a new city? Not familiar with the area? A new restaurant directory, – launched by directory experts YCD, LLC – can help you zero in on what you are searching for. With over 170,000 national listings there is sure to be something for everyone. This new web site, Your Restaurant Direct, has a contemporary look and is easy to use and to navigate. Your Restaurant Direct features restaurant profiles on restaurants in over 50 categories. Consumers can also rate restaurants, print restaurant coupons, post reviews, make reservations, find directions and read detailed profiles.

Restaurants who wish to create profiles will save time and money. They will also be exposed to thousands of potential customers. Restaurants can upload coupons and add upcoming events in the special events database to include affairs such as charity dinners, wine tastings, industry conferences and more.

Your Restaurant Direct Restaurants can also upload photos of food and the restaurant’s interior and exterior to further entice customers.

While surfing the site, consumers will also benefit from food-industry related articles. Recent topics include information on wine making, Chinese food and nutrition, the differences between fast and slow cooking, and tips for cleaning a barbecue or grill.

Recipes are also available. People can learn how to make refried beans; how to cook brisket; or how to use coffee by the cup in an array of inspirational recipes. Caribbean, Mexican mocha, Cuban cubano and Grog are only a few out of an endless list of possibilities. Consumers and businesses, alike, will benefit from these helpful tips. also features a classified section. People can search for restaurant-related jobs; businesses can post ads. In addition to jobs, real estate, restaurant equipment, and other restaurant-related accessories are also included in this classified section.

“We wanted to create a web site where patrons and restaurant owners could both benefit,” Lee Starusta, president of YCD, LLC, parent company for Your Restaurant Direct, said.

Starusta is not new to creating and promoting useful directories for consumers and businesses. He is also the Internet force behind the already popular niche directory,, which has successfully matched thousands of contractors and homeowners.

Businesses listed on these highly-promoted directories save time and money while maximizing Internet exposure.

[tags]YCD LLC, national restaurants directory, Your Restaurant Direct[/tags]

Food Business Resource

New State-of-the-Art Testing Facility Serves Up Consumer Food Strategy

KANSAS CITY, Kan. — Food Business Resource has moved into a new and innovative 6,000 square foot state-of-the-art facility that now allows them to provide exciting and new offerings to food-based clientele to propel their brand’s growth in the marketplace.

Food Business Resource is in the business of helping primarily medium to large-sized food producers to achieve success and to make their food product concept a reality. They bring together food science and culinary arts to yield award-winning ideas to satisfy consumer needs.

“We are so excited to have this new space,” Steffen Weck, Senior Managing Consultant for Food Business Resource, explained. “In addition to our traditional services, we are now able to provide clients with the benefit of consumer focus groups and sensory research to further enhance our product development and market research services. This new space has provided us with the ability to offer a much higher level of service and greater capability for successfully delivering a product to market.”

Food Business Resource The consumer focus groups add a qualitative aspect to the product development and market research that Food Business Resource is already known for. Food producers need to know what consumers want and this provides them with the opportunity to learn about how products will be (or not be) received in the market.

“With our new services, we are able to take the product from its infancy to the store,” Weck added. “We truly do offer one-stop shopping to our clients.”

Food Business Resource does whatever it takes to get the product to market. They will even find manufacturers to produce the product if that is a needed service. For example, a food producer may decide they want to get into the pretzel market, but do not have a manufacturer; Food Business Resource will find one.

Food Business Resource has been in business for more than 15 years. They are a unique multi-disciplinary resource, which offers both technical and business development services. This winning combination enables them to successfully meet the needs of their clients including: manufacturers, food service providers, retailers, entrepreneurs, distributors and suppliers.

“Our new facility includes a lab and test kitchen, and when coupled with the new consumer panels,” Weck said, “we can take existing brands to new and exciting places with increased accuracy and precision.”

Food Business Resource has pioneered innovation, launched category-defining products, managed major manufacturing facilities and retail outlets, operated private companies, led industry groups, and worked on some of the most recognized brand names in the world.

For more information, visit: .

[tags]Food Business Resource, Steffen Weck, Food Business Consulting Inc, food product concept test kitchen, foods market research[/tags]

Extenze Beverage launch

STG Media Corp and STG Retail Direct Push the Limits on National Beverage Distribution

TEMPE, Ariz. — STG Media Corp and STG Retail Direct are taking the beverage market to the next level by launching the Extenze Beverage, the first and largest male enhancement drink on the market. “We are very excited to bring this product to market. It’s a one of a kind product, and while it’s targeting the male consumer, it still brings something for the ladies,” COO of STG Media, Kristen Orton said.

“Extenze is big, it will make you big and there is 16 ounces of it,” said CEO of the top tier mainstream retail brokerage, STG Retail Direct, Ed Ellis.

Extenze Beverage launch “Some say these guys are mavericks, but they get the job done!” says Robert Winter, CEO of Extenze. “Ed Ellis and Thomas Lark are the CEO tag team pushing the drink market into a new category with their top selling client and brand EXTENZE.”

“This is the first mass market, over the top beverage of its kind,” said Thomas Lark CEO of STG Media Corp. When our client came to us and said line extension, beverage, get it done! I thought to myself, what? Are you kidding?” Ellis said, “when Lark said, this is our new line extension that we are taking national, I said I think you need break, take some time off!” But 10 focus groups later through tasting, and design; I knew this was a home run.”

STG Retail Direct will be premiering Extenze in C-store locations nationwide, which consists of rolling the distribution out to over 40,000 specialty and convenience stores. “The Extenze Pill is the number one male enhancement pill on the market, we are very excited to launch the beverage brand,” said the CEO of STG Retail Direct, Ed Ellis. “Creating a market for the Extenze Beverage has generated a large amount of enthusiasm from retailers and distributors nationwide. The Extenze Beverage is the next mega drink brand; we expect the brand to continue to skyrocket.”

“We plan on building and maintaining brand awareness through developing the ‘livin’ large’ media campaign which combines television, radio, print, celebrity endorsements and sponsored events,” Lark said. Extenze kicked off the campaign by successfully hosting the first annual Playboy Mansion Super Bowl extravaganza on Super Bowl Sunday.

“Extenze may not make a monster out of you and it won’t make you a rockstar, but it is no bull, it can make you larger,” said Robert Winter, CEO of Extenze. “I am certain that STG will develop a distribution and media strategy that will breed success.”

STG Media Corp., STG Retail Direct, and STG Interactive, LLC, work together to develop and execute strategic, national marketing campaigns. Based in Tempe, AZ, STG Media is a full-service advertising agency specializing in creative and media buying for print, television and radio. STG Retail Direct places products directly on the shelves of Wal-mart, Walgreens, CVS, Target, GNC, and thousands of grocery and convenience stores nationwide. STG Interactive develops cutting-edge E-commerce solutions in addition to search engine optimization and search engine marketing. As the line between brand marketing and direct response blurs, brand advertisers move to be more accountable, and direct response marketers evaluate themselves from a brand perspective. STG helps clients navigate through the complex landscape of opportunities that exist within the context of modern, cross-media campaigns.

For more information about the STG family of companies, call toll-free: 866-834-4370 or visit our website How the World Responds to You.(TM)

All trademarks acknowledged.

For additional information, contact:
Jenelle Allen
STG Media Corp.

[tags]STG Media Corp, STG Retail Direct, beverage market, launching the Extenze Beverage, CEO Thomas Lark[/tags]

Stellar Media web video

Haywood County Tomatoes Travel the Internet with Video Campaign

WAYNESVILLE, N.C. — Haywood County tomatoes are now traveling worldwide, thanks to a short web-based video recently produced by the Buy Haywood Market Development Project. More and more, people are receiving messages that communicate “thousands of miles fresher,” “buy local,” and “support sustainable agriculture.” Often these messages are on bumper stickers or in print ads, but the Buy Haywood project has taken these ideas to the next level with the assistance of the World Wide Web.

While the Buy Haywood project often draws parallels with other place-based promotional efforts, like Vidalia Onions, this new marketing effort has more in common with the California Raisin ads from years ago, including music, humor, and animated produce.

Stellar Media web video “We wanted to try a more creative approach to promoting our local farm products,” said George Ivey, Coordinator of the Buy Haywood project. “We have always had excellent soils, hard-working farmers, and great-tasting produce, but what we need to make a difference in our sales and marketing efforts might really be cartoon tomatoes and YouTube.”

The video was produced locally by Stellar Media, which aims to provide animation at an affordable price for nonprofits as well as businesses. “In this case, animation allowed us to take some serious issues and present them in a humorous and hopefully memorable way,” said Eric Larson, President of Stellar Media. “Posting the video on the web will also help the project reach many new and different audiences.”

The voices for the video are also local, with Kristin Yarborough and Mark Terry narrating the 80-second video. A shorter, 30-second version has also been produced with possible television use in mind. The video can be seen online at,, and

The Buy Haywood Market Development Project seeks to improve awareness, interest, and sales of fruits, vegetables, and other farm products grown in Haywood County, North Carolina. The project is managed by the Haywood County Economic Development Commission, and it receives support from the Golden LEAF Foundation.

[tags]Haywood County tomatoes, Golden LEAF Foundation, Write Away Inc, farm products grown in North Carolina, Stellar Media, web video marketing[/tags]

ScanBev Selects Katz Marketing Solutions to Develop New Scandinavian Specialty Beverage to be Launched in the U.S.

TAMPERE, Finland — ScanBev (, a Finland-based manufacturer, marketer and exporter of alcoholic beverages announced the selection of Columbus, Ohio-based Katz Marketing Solutions (, a food and beverage marketing and brand consulting firm, to develop the U.S. brand and marketing strategy for their specialty alcoholic beverage.

“ScanBev will launch an exciting new alcoholic beverage brand to the U.S. marketplace later this year. Our venture with Katz Marketing Solutions brings outstanding U.S. beverage brand marketing expertise to our popular Scandinavian product line and strong distribution capabilities,” said Harri Ihanainen, Chief Executive Officer.

The ScanBev/Katz Marketing Solutions venture will provide brand development, marketing and licensing services to support the product launch.

The ScanBev product, whose branding strategy is underway, “has been exceptionally well-received by American consumers in test market. It shows very promising U.S. market potential.” said Tammy Katz, Chief Executive Officer of Katz Marketing Solutions. Katz was formerly Brand Director, Miller Lite with Miller Brewing Company and is a seasoned food and beverage marketing executive.

“We’re excited to blend our U.S. brand and marketing capabilities with ScanBev’s strengths in manufacturing, distribution, and product development.”

About ScanBev, Inc.:
ScanBev ( is a manufacturer and distributor of Finnish alcoholic beverages, led by beverage industry veterans and entrepreneurs.

About Katz Marketing Solutions:
Katz Marketing Solutions ( is a marketing and brand management consulting firm specializing in food and beverage and consumer products marketing.

[tags]ScanBev alcoholic beverages, Katz Marketing Solutions, food and beverage marketing, brand consulting firm, CEO Tammy Katz[/tags]

Quantified Marketing Group

Brand Strategist Dennis Marzella Joins Restaurant Consulting Firm Quantified Marketing Group

ORLANDO, Fla. — One of the leading hospitality strategists and consumer behavior experts has accepted a position at the nation’s largest full-service restaurant consulting firm. After 18 years with Y partnership, previously YPB&R, Dennis Marzella has resigned his partnership post as executive vice president of strategic planning, branding and research to spearhead similar functions at Quantified Marketing Group, an Orlando-based restaurant marketing firm that has represented more than 3,000 restaurants around the world.

Headquartered in Orlando, Y partnership is one of the most accomplished integrated marketing firms in the U.S. specializing in the travel, leisure and entertainment industries.

Quantified Marketing Group Regarded as one of the foremost travel experts, Marzella was co-author and developer of the annual YPB&R/Yankelovich, Inc. National Leisure Travel Monitor and the National Business Travel Monitor, acclaimed barometers of the changing lifestyle, attitudes and travel preferences of Americans.

A periodic columnist for Travel Marketing Decisions and Hotel & Motel Management Magazine, Marzella is also a frequent speaker at travel industry symposia throughout the country, including ATME Annual Conference, Crown Luxury Collection, Bahamas Ministry of Tourism, American Express Travel Agent Partners Conference, the National Ski Area Association Conference, Hotel Design Conference in Las Vegas, Hilton International General Managers Conference, Relais & Chateaux General Managers Conference and the LA Real Estate and Investment Conference. He also served on Getty’s Hotel of Tomorrow task force in 2006 and 2007.

Marzella, who developed a story-based approach to brand strategy with a team at i.d.e.a.s. at Disney MGM Studios, cut his teeth at Leo Burnett Worldwide, one of the largest advertising companies in the world with a client portfolio that has included McDonald’s and Walt Disney. He also played a key executive role in corporate development for Norwegian Cruise Line and Royal Viking Line.

Marzella was a founding faculty member and a tenured associate professor of marketing for the School of Hospitality Management at Florida International University where he also served as a consultant to hotels, cruise lines and destination promotion boards.

The foundation marketing research Marzella completed during his time at Florida International University was a prelude to the development of South Beach.

At Quantified Marketing Group Marzella will lead development of robust marketing intelligence systems, including consumer behavior tracking studies and custom research. These programs will help restaurant clients adjust to changing market conditions and identify consumer receptivity to new restaurant concepts offering innovative cuisine.

He will also help the restaurant-specific firm venture into the hotel arena by cultivating a new division focused on enhancing food and beverage operations, categories and price points within hotels around the world.

“Typically, a hotel directs great effort and financial resources into marketing the hotel, but they have outdated F&B operations and poor internal marketing,” said Aaron Allen, founder and CEO of Quantified Marketing Group and a former marketing executive with The Breakers Palm Beach. “Dennis’ deep understanding of consumer trends and the hotel industry coupled with our expertise in the restaurant consulting arena helped us identify an underserved market for hotel F&B. We intend to help hotels create destination restaurants on hotel properties – a dream many hoteliers have had unfulfilled for decades.”

Launched in 2001 by third-generation restaurateur Allen inside his two-bedroom apartment, Quantified Marketing Group in a six-year period has grown into the nation’s largest full-service strategic marketing and public relations firm specializing exclusively in the restaurant industry.

Quantified Marketing Group meets the diverse needs of high-volume independent restaurant operations and regional and national restaurant chains through a menu of services that includes public relations, concept development, design, marketing strategy, culinary development, beverage development, training, local store marketing, business planning and grand opening programs.

For more information about Quantified Marketing Group, please visit

All trademarks acknowledged.

[tags]Restaurant Consulting Firm, Dennis Marzella, Quantified Marketing Group, culinary development, beverage development, hospitality industry strategists[/tags]

CEO Tammy Katz

Katz Leads Branding Workshop at International Food Expo

Attendees to Learn How to Grow Brands Quickly and Efficiently

NEW YORK, N.Y. — Specialty food executives and marketing leaders who want to grow their brands faster and learn how to successfully compete more efficiently will attend “How to Efficiently Build Your Brand: 5 Ways to Grow BIG, While Spending Small” hosted by the National Association for the Specialty Food Trade’s (NASFT) International Fancy Food Show at the Jacob Javits Center, in New York City on July 6, 2007.

As one of the food industry’s largest and influential shows, the NASFT Fancy Food Show features the industry’s hottest domestic and international new products and educational sessions, attracting more than 2,300 exhibitors and more than 20,000 attendees from around the world, each year.

Food and beverage brand marketing expert, Tammy Katz, of Katz Marketing Solutions, will lead NASFT’s brand building session. Katz is a seasoned food marketer who has led brands including Miller Lite, Enfamil, Boost and Ruffles, and launched over 100 new products with cumulative sales of $2 billion. This workshop is designed to assist specialty food manufacturing executives profitably build their brand on a limited budget while outmaneuvering larger competitors.

CEO Tammy Katz During the session, participants will review case studies of some of the industry’s best-performing and creative marketers, including: Dancing Deer Baking Company, Mighty Leaf Tea, Stirrings, Starbucks, Sarabeth’s Kitchens, Vosges Haut-Chocolat, and Honest Tea. Attendees will also learn about the ’30 Practical Do’s and Don’ts’ that will improve the effectiveness of their own marketing campaigns.

When asked about the session Katz replied, “Effective brand marketing doesn’t require a big budget. The best performing brands consistently apply these five efficient marketing best practices to grow faster and build their brands more efficiently than the competition. Interestingly enough, these best practices are relevant to entrepreneurial brands, megabrands, and everyone in between. Every marketing leader can use these best practices to maximize their own brand’s profitable growth potential and avoid common mistakes that waste time and money.”

The interactive session will offer attendees emerging tools to understand and improve their performance.

Specific topics to be addressed include:
* 5 Efficient Marketing Best Practices
– Winning Product Development and Differentiation Strategies
– Effective Brand Positioning
– Deliberate Distribution Strategies
– Consumer Intimacy
– Guerilla Marketing

* Work sessions to practice and apply key learnings

* Brand Development Action Plans – developed during the session, structured for participants to implement now

About Katz Marketing Solutions
Katz Marketing Solutions,, is a brand and marketing consulting firm that specializes in growing food and beverage and consumer products brands and businesses.

Workshop leader is food & beverage marketing expert, Tammy Katz, Chief Executive Officer of Katz Marketing Solutions. Katz’s experience includes leading brand and marketing management, new product development, channel development, and strategic planning for Fortune 500 food and beverage brands as well as smaller and mid-size food brands.

All trademarks acknowledged.

[tags]Katz Marketing Solutions, CEO Tammy Katz, National Association for the Specialty Food Trade, Consumer Intimacy, Brand Development Action Plans, International Fancy Food Show, NASFT New York[/tags]