Headlines
Catalysts Powering Educational Performance (CPEP) wins NonProfit PR Grant for 2013
MIDDLETOWN, Conn. /Advertising Industry Newswire/ — Catalysts Powering Educational Performance (CPEP) of Middletown, Connecticut recently announced it has been selected as a recipient of Neotrope’s 2013 J.L. Simmons NonProfit PR Grant award. With this commitment, Neotrope(R) will provide public relations support to CPEP over the next year to raise awareness around its programs and accomplishments.
Market Research: Private Line and Wavelength Services, 2013-2017
BOONTON, N.J. /Advertising Industry Newswire/ — The latest market research study from Insight Research, “Private Line and Wavelength Services, 2013-2017,” implies that the $35 billion U.S. private line services market is expected to decline one percent annually over the next five years, as the shift to packet-based services offsets demand for higher bandwidth private lines.
Kathryn Kendell joins ProSource executive leadership team as Vice President of Marketing in Ohio
CINCINNATI, Ohio /Advertising Industry Newswire/ — ProSource, a regional leader in business solutions for variable data printing, and improving mission critical business processes, recently announced that Kathryn Kendell has joined its executive team as Vice President of Marketing.
Beth Thompson joins CMI as VP Qualitative Research for Pharma Industry Marketing Analysis
ATLANTA, Ga. /Advertising Industry Newswire/ — Beth Thompson has joined CMI as Vice President, Qualitative Research. Thompson brings a 20-year track record of successfully conducting highly complex domestic and global marketing research with a focus on the pharmaceuticals and life sciences industries. CMI Research is a leader in marketing research services and insight.
Derek Thomas named Chief Strategy Officer at Edgewood Partners Insurance Center
SAN FRANCISCO, Calif. /Advertising Industry Newswire/ — Edgewood Partners Insurance Center has added Derek Thomas as Chief Strategy Officer and Managing Principal. Thomas brings to EPIC more than 25 years of progressive experience and leadership within insurance companies, brokerage firms, Internet and e-commerce companies, as well as the non-profit sector. EPIC is a retail property, casualty and employee benefits insurance brokerage.
Product Launch: AMT Datasouth Documax 5380 Serial Dot Matrix Printer
CAMARILLO, Calif. /Advertising Industry Newswire/ — AMT Datasouth Corporation has announeced their new Documax 5380 narrow carriage, serial dot matrix (SDM) printer. The Documax 5380 features the latest technology in motors, drivers and electronics and sets a new standard for cost of ownership and reliability. It is shipping now. SDM printing is favored for low-cost printing and product reliability and is especially favored for back office and inhospitable environments. The 5380 brings a modern implementation to this trusted technology
Pfizer and CMI Research team at PMRG for: Engaging Stakeholders with A Story – 3 Tips to Improve Research Reporting
ATLANTA, Ga. /Advertising Industry Newswire/ — At the PMRG National Annual Conference March 10-12 in Maryland, Pfizer and CMI Research will present: “Engaging Stakeholders with A Story – 3 Tips to Improve Research Reporting.” The presentation will be based on actual results of a recent study conducted of mothers of children with a medical condition to evaluate opportunities for a medication.
Musician and Indie Band Marketing Guru to Speak at 17th Annual Millennium Music Conference
CAMP HILL, Pa. /Advertising Industry Newswire/ — This week, at the 17th Annual Millennium Music Conference (MMC) in Camp Hill, Pa., recording industry veteran and noted music producer Loren Weisman will lead the discussion: “The State of The Record Deal in 2013: Myths vs. Reality.” Exploring what really works with up and coming bands, and solo music artists, beyond the hype.
Webinar: explore why nonprofits must prove efficacy of their vision and work in order to garner long-term, committed donors
DALLAS, Texas /Advertising Industry Newswire/ — Matt McCabe from Pursuant will present a live webcast with Orange Leap, titled “I Have A Dream: The Importance of Vision At Every Donor Level” on Feb. 14, 2013. Simply put, donors give to a vision that stirs their philanthropic passion.
Research Report: Optical Networking, Wireless Networking, and the Role of Redundancy and Recovery in Financial Transactions, 2013-2017
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a market analysis report announced this month from INSIGHT Research, “The global financial services industry is expected to spend just over one trillion dollars over the next five years on telecommunications services and equipment.” According to the new market study, spending on telecommunications by Wall Street [...]
Social Media Training: 5 Ways to Get More Likes on Your Facebook Page
RALEIGH, N.C. /Advertising Industry Newswire/ — Accounting software specialist, Massey Consulting continues its educational marketing for CPAs webcast series with the session “5 Ways to Get More Likes on Your Facebook Page” presented by Randy Vaughn, principal of Marketing Twins. The session is appropriate for all audiences: CPAs, nonprofit organizations and commercial business and CPE credit will be available for CPAs attending the session.
Market Research: Telecommunications and Capital Investments: Impacts of the Financial Crisis on Worldwide Telecommunications, 2012-2017
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a new market research and analysis report from The Insight Research Corporation: Capital expenditures (capex) by telecommunications service providers globally is expected to increase at a compounded rate of 1.5 percent, from $207 billion in 2012 to $223.3 billion in 2017.
Cause Related Marketing: 2013 Non-Profit PR Grants Announced – Deadline Feb. 15, 2013 to Apply
TORRANCE, Calif. /Advertising Industry Newswire/ — California-based entertainment company, Neotrope, founded in 1983, recently announced its annual Nonprofit PR Grant Program for 2013. As in prior years, ten (10) U.S. based charitable non-profit “worthy causes” will receive in-kind grants totaling $50,000; including public relations, news dissemination and online marketing services, as part of the company’s 30th anniversary.
Digital Asset Company serving major Hollywood studios and TV networks announces corporate rebranding, becomes DAX LLC
HOLLYWOOD, Calif. /Advertising Industry Newswire/ — Sample Digital, the leading provider of production workflow and media asset management tools to the film and TV industry, has announced its re-branding as DAX, LLC. The DAX name is derived from “Digital Asset Xchange” and best reflects the product, services and legacy of the company.
Dynamic Media helps companies sound better for B2C with satellite music for retail, hospitality environments, and on-hold music
STERLING HEIGHTS, Mich. /Advertising Industry Newswire/ — “This is one of the best times of years to implement music for business,” Ryan Santangelo, president of Dynamic Media LLC says. “Music influences behavior and affects mood and allows retailers and restaurant managers to set the most appropriate environment for its customers. Happy customers buy and come back for more.”
Twitter for Nonprofits training and marketing event hosted by Dawn Westerberg Dec. 6
DALLAS, Texas /Advertising Industry Newswire/ — The latest “Shine Brighter Series” of webcasts for nonprofits from Orange Leap will focus on “Twitter for Nonprofits” and be presented by Dawn Westerberg, president of marketing consulting firm Dawn Westerberg Consulting LLC, on December 6, 2012, 2 p.m. EST. There is no charge for nonprofits attending the session.
CMI Marketing Research VP to present at IIR The Marketing Research Event 2012 in Florida
ATLANTA, Ga. /Advertising Industry Newswire/ — Laura Winn, VP client solutions for CMI Marketing Research, and Steve DiCarlo VP of market research, Fidelity Investments, will present “Honeymoon Period: Three Tips to Evaluate Your Early Customer Lifecycle” at IIR’s The Marketing Research Event (TMRE) Nov. 12-14, 2012 in Boca Raton, Fla.
Jessica McLeish PR receives PRSA Capella Award for Annual Report developed for San Bernardino County Workforce Investment Board
CORONA DEL MAR, Calif. /Advertising Industry Newswire/ — J. McLeish PR, a public relations company that handles work for the San Bernardino County Workforce Investment Board, was honored at the Inland Empire Public Relations Society’s Polaris Awards on Oct. 24. The Polaris Awards, signifying the highest standards of performance in the Inland Empire, celebrate outstanding public relations tactics and programs. J. McLeish Public Relations received a Capella Award for an Annual Report developed for the San Bernardino County Workforce Investment Board.
NonProfit Marketing: Tap Into New Donations with Non-cash and Online Giving
DALLAS, Texas /Advertising Industry Newswire/ — Orange Leap is sponsoring its latest webinar for those in the business of managing and marketing non-profit orgs: “Tap Into New Donations with Non-cash and Online Giving,” presented by Kevin Myers of iDonate and part of Orange Leap’s Shine Brighter Series webcasts for nonprofit organizations.
Localization LLC Expands Translation Services for Marketing and Branding Into Boston and New England Markets
BOSTON, Mass. /Advertising Industry Newswire/ — Localization LLC Translations recently announced its newest location in Boston, Mass. at One Boston Place. This new location is the result of the expanding need for translation and language service in today’s challenging advertising, marketing, and business markets.
Product Launch: SafeToSleep Sleep and Breathing Monitor uses Fiber Optic Tech to Detect Baby’s Breath Rate
DETROIT, Mich. /Advertising Industry Newswire/ — SafeToSleep recently announced the launch of its innovative new baby product, the Sleep and Breathing Monitor, decribed by the company as “a breakthrough in infant sleep safety that monitors each breath of a sleeping baby with hospital accuracy and streams the breath wave to a smartphone as it occurs.” Unlike current baby monitors that use audio, video, or movement to monitor a sleeping baby, the SafeToSleep system uses advanced fiber optic technology to detect the baby’s actual breath rate and breath wave.
Diigo Apparently Dead or Hacked, Site Being Redirected
NEWS: Today anybody attempting to use the Diigo social bookmarking site was greeted with either a redirect to a keyword link page (similar to a placeholder site), or was being redirected to an apparent Monster.com affiliate link page. Diigo has been around quite some time, and also absorbed Furl a couple of years back. (UPDATED)
CMI Marketing Research adds Paul Gondek to CMI’s Healthcare Solutions Practice
ATLANTA, Ga. /Advertising Industry Newswire/ — CMI Marketing Research recently announced the addition of Paul Gondek who has joined CMI to expand the company’s Healthcare Solutions practice to support healthcare, pharmaceutical, and medical device companies. As vice president client solutions and healthcare lead, Gondek will further enhance an experienced pharmaceutical team.
Orange Leap Launches monthly Shine Brighter Series of Marketing Webinars for Non-profits
DALLAS, Texas /Advertising Industry Newswire/ — On October 23, Orange Leap launched a new monthly series of webcasts for nonprofit organizations called the Shine Brighter Series. The first webcast covered “5 Ways Nonprofits Can Get More Likes on Their Facebook Page” presented by Randy Vaughn of Fort Worth-based Marketing Twins.
Market Research: Cable TV Enterprise Services, 2012-2017
MOUNTAIN LAKES, N.J. /Advertsing Industry Newswire/ — Insight Research’s market analysis study, “Cable TV Enterprise Services, 2012-2017″ provides a sobering view for Cable Providers, who have been touting the Business Services market as a profitable respite from their mature residential video business.
DB3 Agency helps Audrey Magazine pull out all the stops in Audrey’s Night Out 2012 Fashion and Music event in L.A.
LOS ANGELES, Calif. /Advertising Industry Newswire/ — The iconic Barker Hangar was the site, Saturday Sept. 15, 2012 for an evening of Music and Fashion as Audrey Magazine presented “Audrey’s Night Out 2012″ sponsored by 360 Jets. Production, creation, and brand integration was provided by DB3 Agency.
Product Launch: Software Solution Helps Parents Protect Kids on the World Wild Web
ORLANDO, Fla. /Advertising Industry Newswire/ — A new software solutions, the KidWideWeb, is a platform that makes it impossible for kids to enter harmful Internet sites like pornography, suicide, gambling, self harm, and violence. Specifically, this internet security platform will keep kids from landing on sites not appropriate for their age, according to the start-up company, The Children’s Internet, who developed it with crowdfunding assistance.
Market Research Report: Carriers and Ethernet Services: Public Ethernet in Metro & Wide Area Networks, 2012-2017
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a new Market Research Report from Insight Research, U.S. enterprises and consumers are expected to spend more than $47 billion over the next five years on Ethernet services provided by carriers.
Market Research Study: Telecommunications, IT, and Healthcare: Wireless Networks, Digital Healthcare and the Transformation of US Healthcare, 2012-2017
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — A new market research study released by the INSIGHT Research Corporation, “Telecommunications, IT, and Healthcare: Wireless Networks, Digital Healthcare and the Transformation of U.S. Healthcare, 2012-2017,” says that the hospitals, physicians, clinics, and insurance providers that make up U.S. healthcare system will be spending over $69 billion on telecommunications services over the next six years.
Public-facing Digital Marketing Company, Crown, adds Pete Luongo to Advisory Board
DAYTON, Ohio /Advertising Industry Newswire/ — Award-winning marketing and technology strategy company, Crown, recently announced the addition of Pete Luongo to its Board of Advisors. Luongo is the prior President and CEO of the Berry Company and a well-known author. He brings to the board his rich business experience gained over his 33-year career.
Voices Mobile App for iOS devices will allow ad industry talent booking agents to search the Voices.com database
NEW YORK, N.Y. /Advertising Industry Newswire/ — Announced this weeek, the new Voices Mobile App for iOS devices, will allow advertising industry talent booking agents to search the Voices.com database of over 75,000 voice talents, review price quotes and listen to custom auditions from their mobile devices.
CMI, a Full-service Marketing Research Firm, promotes Laura Winn to VP
ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research firm in Atlanta, has promoted Laura Winn from qualitative manager to vice president of client solutions. While Winn will continue to leverage her expertise in qualitative research, this new role will allow her to expand her strategic responsibility.
Neotrope 2012 Non-Profit PR Grant awarded to The Pacific Pinball Museum (PPM) of Alameda, Calif.
SAN FRANCISCO, Calif. /Advertising Industry Newswire/ — The Pacific Pinball Museum (PPM) of Alameda, California has been chosen as a grant recipient for Neotrope’s 2012 Non-Profit PR Grants Program. This grant will help the Pacific Pinball Museum further its mission: To inspire an interest in science, art and history through pinball and to preserve and promote this important part of American culture.
Social Media Research events from SKIM Group in U.S. – Comparing Consumer Attitudes
NEW YORK, N.Y. /Advertising Industry Newswire/ — The SKIM Group, an international market research agency, is kicking-off a new series of free educational webinars for the U.S. market this week. Each market-focused webinar is designed to provide marketers, researchers, and product brand managers with actionable insights they can put into practice in their own organizations.
Political Orgs Can Now See How Redistricting Has Changed 2012 Election Congressional Districts with USgeocoder
SAN JOSE, Calif. /Advertising Industry Newswire/ — GIS software and technology company, Online Image, recently announced the Geocoded Address Batch Processing Service for New Congressional District Matching. Specifically of interest to political organizations, campaign coordinators, and marketing efforts.
Marketing Long Term Care to Seniors: LTCA named a finalist in SeniorHomes’ Best of Web Awards 2012
OVERLAND PARK, Kan. /Advertising Industry Newswire/ — National LTC Network member Long Term Care Associates (LTCA) recently became a finalist in the ‘Social Media Rockstars – Organizations’ category of SeniorHomes’ 2012 ‘Best Of The Web Awards.’ The contest identified some of the most valuable resources across the web for seniors, caregivers and industry professionals in 10 categories, and was judged by a panel of leading experts in the senior living industry.
Music Industry Marketing Expert, G-Man Marketing, Celebrates Decade of Entertainment Hype
LOS ANGELES, Calif. /Advertising Industry Newswire/ — Whether you call it publicity, media relations or hype, everybody needs it and John Scott G of California-based G-Man Marketing has been providing it for a decade. G and G-Man Marketing have created work for Verizon Wireless, Goodyear, Auto Club, General Dynamics, Shakey’s Pizza, Toyota of Orange, and more.
Kids social network, Weinstein Company, and MovieTickets website team for BULLY premiere events and promotions
HOLLYWOOD, Calif. /Advertising Industry Newswire/ — To support the premiere today of the anti-bullying documentary, ‘BULLY,’ Jackie Fame, Inc. (FAME), the leading kid/teen social network is joining forces with The Weinstein Company and MovieTickets.com. The PG-13 version of the anti-bullying documentary will open in 115 theaters.
Qualitative Research Virtual Event features CMI’s Jean Fasching
ATLANTA, Ga. /Advertising Industry Newswire/ — CMI’s Jean Fasching, today will present ‘Marketing Through Intermediaries: Simulated Conversations Put You In the Room’ during NewMR’s ‘Putting the ‘Qual’ in Qualitative Research’ Virtual Event, an international webinar series exploring leading edge qualitative research techniques.
Market Research Study: Telecom Operations Support Systems, 2011-2016
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a new market research study, ‘Operations Support Systems, 2011-2016,’ telecommunications network operators worldwide are forecasted to increase their investment in OSS at a compounded rate of 5.9 over the next five years, and will exceed $67 billion in 2016, according to the new report by Insight Research.
Product Launch: Elixir of Life KI Therapy Serum from E’shee Clinical Esthetic
PHILADELPHIA, Pa. /Advertising Industry Newswire/ — E’shee Clinical Esthetic announced a new skin care product based on a combination of stem cell and infrared nanotechnology. It is the most potent skin care formula that combines gene therapy (FGF-1 peptide) and Far Infrared Powder (FIR) to rejuvenate and restore the beauty of damaged or aging skin. This new Elixir of Life Serum helps to activate the body’s stem cells to repair damaged tissue and skin regeneration.
Duct Tape Marketing Consultant Dawn Westerberg to Present Webinar about Google+ for Association of Strategic Marketing
AUSTIN, Texas /Advertising Industry Newswire/ — B2B Marketing Strategist, and Authorized Duct Tape Marketing Consultant, Dawn Westerberg will be presenting “Adding Google+ To Your Marketing Mix” for members of The Association of Strategic Marketing on Thursday, March 15, 2012. Westerberg believes that the integration between Google+ and other widely used Google applications, services and tools such as Gmail, Google Places, Chrome and Blogger, to name just a few, create a convenient and powerful platform for B2B marketers and business.
Product Launch: New custom sports award product announced by Mini Backboards LLC
SKIPPACK, Pa. /Advertising Industry Newswire/ — A new advertising and award product launched by entrepreneur Shane McGinley has become a “slam dunk” for new product launches. The Mini Backboard is a highly detailed “mint-like” mini basketball backboard that looks so amazingly real, but only smaller. The Mini Backboard can be laser engraved to create one of the most exciting and unique achievement/recognition awards in the industry. Its original design makes it easy to hang on any wall for display.
Kids social media brand, Jackie Fame Inc., expands to clothing and other lifestyle offerings with FAMEbody and BrandFAME
CHARLOTTE, N.C. /Advertising Industry Newswire/ — Jackie Fame, Inc., which bills itself as the “kid/teen social network,” a Facebook(TM) alternative for kids and teens, announced this month the launch of its FAME 2.0 social network. The Company also continues to expand its Jackie Fame brand with the national retail launch of the “FAMEbody” personal care and cosmetic lines, and “BrandFAME” apparel lines.
Non-Profit PR Grants Recipients for 2012 announced by California PR Firm, NEOTROPE
TORRANCE, Calif. /Advertising Industry Newswire/ — Los Angeles-based Neotrope®, a public relations, advertising and marketing firm established in 1983, has announced the recipients of their Non-Profit PR Grants Program for 2012. This year’s 10 recipients, selected from over 300 applicants, will receive approximately $50,000 total in pro bono services.
NARIP says London is fertile community for advertising industry seeking new music
HOLLYWOOD, Calif. /Advertising Industry Newswire/ — NARIP, the National Association of Record Industry Professionals, president Tess Taylor this month led a delegation of creative music executives from New York to London for meetings to create new opportunities for music in advertising.
2012 Washington Nonprofit Conference: CMI co-presents with St. Jude Children’s Research Hospital and Merkle
WASHINGTON, D.C. /Advertising Industry Newswire/ — At this year’s Washington Nonprofit Conference, Alisa Hamilton, director of project management for CMI, led sessions with St. Jude Children’s Research Hospital and Merkle, a CMI client, on ‘Understanding Satisfaction with the Donor Experience.’
G-Man Marketing takes on end of the world with 2012 music promotion offerings
LOS ANGELES, Calif. /Advertising Industry Newswire/ — With the end of the world “scheduled” to take place later this year, Los Angeles-based G-Man Marketing is partnering with its entertainment industry services clients to offer special reduced rates in public relations, song writing, audio mixing and mastering, radio advertising, graphic design, live music promotion, music distribution, newswire services and more.
At Texas Association of CPAs Conference, B2B Marketing Strategist Dawn Westerberg Speaks on ‘CPAs and Social Media’
AUSTIN, Texas /Advertising Industry Newswire/ — B2B Marketing Strategist Dawn Westerberg, was a guest speaker at the Texas Association of Certified Public Accountants (TACPA) Winter Meeting. In her session “CPAs and Social Media,” Westerberg identified areas where Social Media can benefit small CPA firms, and single person firms in much the same way that networking and word of mouth referrals can benefit professionals.
Brand Sponsorship: Jockey Eswan Flores Sponsor for FixNation
LOS ANGELES, Calif. /Advertising Industry Newswire/ — FixNation, a non-profit organization offering free spaying and neutering of stray and feral cats in the greater Los Angeles area, gains jockey Eswan Flores as a sponsor. Flores wanted to give back to the non-profit that worked to control the cat population at the Los Alamitos Race Course where he began his horse-racing career; so he decided to sponsor them.
Jonas Music Services has announced its first ‘Worst Press Kit Contest’
NEW YORK, N.Y. /Advertising Industry Newswire/ — Jonas Music Services this week announced its first ‘Worst Press Kit Contest’ for 2012, with one selected winner receiving a custom designed press kit package worth $700. To improve on musician marketing gone bad, the winner will be awarded a custom designed, tri-fold kit printed on glossy cardstock and coordinating CD face to accompany the kit (CD duplication not included).
VOICE 2012: The VoiceOver International Creative Experience
LOS ANGELES, Calif. /Advertising Industry Newswire/ — VOICE began as an idea to bring the fragmented world of voiceover talent together and has developed into the world’s largest and only international voiceover convention. For 2012, Voices.com, an online marketplace connecting businesses with voice actors, is pleased to announce their sponsorship of VOICE 2012 – The VoiceOver International Creative Experience.
Neotrope expands PR Grant Program for 2012 to $50K in free services for worthwhile U.S.-based charities
TORRANCE, Calif. /Advertising Industry Newswire/ — Neotrope announced it has expanded the deliverables of its 2012 Non-Profit PR Grants Program. All recipients of the 2012 program will now also receive up to $2,500 in additional services; specifically free online text and banner advertising on Neotrope(R) News Network sites.
Smashburger expands brand in Texas
TEMPLE, Texas /Advertising Industry Newswire/ — Smashburger, the nation’s fastest growing ‘better burger’ restaurant, brings their fresh approach to burgers to a new location in Texas when they open their first location on Wednesday, January 18, 2012 at 3008 S. 31st Street in Temple.
Market Research: 2012 Telecommunications Industry Review – An Anthology of Market Facts and Forecasts
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — A new market analysis report from The Insight Research Corporation says telecommunications services revenue on a worldwide basis will grow from $2.1 trillion in 2012 to $2.7 trillion in 2017 at a combined average growth rate of 5.3 percent.
B2B search technology company, Masterseek Corp., reaches major milestone in company listings
NEW YORK, N.Y. /Advertising Industry Newswire/ — Masterseek, the world’s fastest-growing B2B search engine platform, has announced an important milestone: The business search engine giant has now reached 100 million business profiles.
3 in 4 Need More industry trade group continues building LTC awareness campaign
KIRKLAND, Wash. /Advertising Industry Newswire/ — The 3in4 Association recently added seven new members to its advisory board, and received increased support from two insurance carriers: John Hancock, an existing member of the organization, and Genworth, which provided sponsorship of a meaningful consumer study. The goal of the campaign is to warn Americans about a looming problem. The majority will be affected at some point by long-term care needs of themselves or a close family member, says Mark Goldberg.
Market Research: Managed Services in an IP World – Global Opportunities for Wireless and Wired Networks 2011-2016
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to the latest market study from Insight Research, business spending on all telecommunications services is expected to grow in single-digit percentages over the next six years, and global spending on managed services is expected to grow at an annual compounded rate of 14.7 percent over the period.
2012 NonProfit PR Grants Program announced by Neotrope
LOS ANGELES, Calif. /Advertising Industry Newswire/ — California-based PR firm, Neotrope, announced this month its latest annual Non-Profit PR Grants Program for 2012. The firm is again donating more than $25,000 in free public relations and news distribution services to worthy U.S.-based non-profit and charitable organizations.
Ron Paul Presidential Campaign Gets Leg Up with Calendar Girls
LOS ANGELES, Calif. /Advertising Industry Newswire/ — The ‘Pin-Ups for Ron Paul’ 2012 calendar produced by L.A.-based creative guru Juliet Annerino has arrived, just in time to give Paul’s campaign and supporters a ‘leg up’ on the competition.
Market Research: The Mobile Workforce and Enterprise Applications, 2011-2016
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — Insight Research Corp.’s new market analysis study, “The Mobile Workforce and Enterprise Applications, 2011-2016,” takes a close look at the most important enterprise applications accessible from various mobile devices including smartphones, tablets, and sensors. The report then segments the findings into eight vertical industry classifications and presents the data for the U.S. as well as four global regions.
Annual Duct Tape Marketing Gathering 2011 in Kansas City to feature session on how blogging and Google+ can be used to grow B2B online visibility
AUSTIN, Texas /Advertising Industry Newswire/ — Dawn Westerberg, president of Dawn Westerberg Consulting LLC, and an authorized Duct Tape Marketing Consultant, will be presenting a session on “Blogging, Twitter and Google+” at the Duct Tape Marketing Gathering 2011 conference.
Brand Launch: Leading ad speciality company, Magnets.com announces spinoff specializing in business card magnet products
JERSEY CITY, N.J. /Advertising Industry Newswire/ — Seeking to provide an ‘unparalleled user experience’ and American made product offerings, New Jersey based Magnets.com has announced its newest service division: American Business Card Magnets (ABCM).
Product Launch: Soffe military-inspired clothing line celebrates Extreme Training since 1946
NEW YORK, N.Y. /Advertising Industry Newswire/ — Soffe, a leading active wear apparel brand, has introduced a new men’s clothing line, XT46; short for ‘Extreme Training since 1946.’ The new collection, inspired by the all-American hero, is in celebration of Soffe’s long history supporting the U.S. military.
Brand Relaunch: Jessicurl LLC has new brush with curly hair lifestyle
ARCATA, Calif. /Advertising Industry Newswire/ — ‘Our rebranding better represents our strong identity in the marketplace,’ says Jessica McGuinty, owner, Jessicurl. ‘Our products are clean, fun and energetic and we want our new image to reflect that.’
Market Research: US Hispanic Use of Telecommunication Services, 2011-2016
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — In 2011, US ethnic communities will spend $77.9 billion on telecommunications services, accounting for nearly one-third of all residential telecom expenditures, according to a new market research analysis study from The Insight Research Corporation titled ‘US Hispanic Use of Telecommunication Services, 2011-2016.’
Market Research: Millimeter Waves Emerging Markets 2011-2018
NEW YORK, N.Y. /Advertising Industry Newswire/ — Within a few years, sales of millimeter wave systems will break the billion dollar per year mark in several markets, according to a new telecom market research report by Thintri, Inc. In divergent markets that include checkpoint security, consumer multimedia, automotive radar, telecommunications and others, technical and manufacturing developments that are expanding the capabilities of millimeter wave systems.
Product Launch: Sagging pants culture gets law-friendly solution from DukeXXX clothing
ORLANDO, Fla. /Advertising Industry Newswire/ — Wearing sagging pants has not only been outlawed in Florida public schools, but the Metropolitan Etiquette Authority recently launched a New York City-wide poster campaign to “Pull up Your Pants.” DukeXXX clothing has announced a new clothing line catering to the sagger look, but cleverly incorporates their unique “No drag sagg.”
Product Launch: Big Bay Brewing Co brews Long Weekend India Pale Ale (IPA)
MILWAUKEE, Wis. /Advertising Industry Newswire/ — Big Bay Brewing Co. recently introduced its Long Weekend India Pale Ale (IPA). The IPA style brew is the first of a series of limited edition beers to be introduced by the Shorewood, Wisconsin-based craft brewer. Big Bay Brewing’s Long Weekend IPA gives a nod to the original heavily [...]
New direct marketing white paper: The Four R’s of Green Direct Mail
WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation announced this week the release of its latest direct marketing white paper: “The Four R’s of Green Direct Mail.” It details how to reduce, reuse, recycle and respond. “Green direct mail continues to be an important topic,” says Ryan Cote, director of marketing for Ballantine.
NCACPA 2011: Putting Social Media to Work for Your Business, hosted by Dawn Westerberg
ASHEVILLE, N.C. /Advertising Industry Newswire/ — Dawn Westerberg, of Dawn Westerberg Consulting LLC, will be speaking at the North Carolina Association of CPAs (NCACPA) 2011 Members in Business and Industry Conference September 22-23, 2011 in Asheville, North Carolina. “Putting Social Media to Work for Your Business” will focus on Social Media and “Writing to Delight” [...]
Market Research: Carriers and Ethernet Services: Public Ethernet in Metro & Wide Area Networks, 2011-2016
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a new report from Insight Research, U.S. enterprises and consumers are expected to spend more than $44 billion over the next five years on Ethernet services provided by carriers.
2011 ABA Marketing Conference event: See Your Customers Through an Ethnographic ‘Lens on Life’
BALTIMORE. Md. /Advertising Industry Newswire/ — At the 2011 ABA Marketing Conference, Laura Winn, qualitative research manager and ethnographer for CMI – a full-service marketing research company – will discuss how bank marketers can gain a much deeper understanding of their customers through the use of traditional and online ethnographic methods. In “See Your Customers [...]
Marketing research company CMI adds Janice Harllee as Controller
ATLANTA, Ga. /Advertising Industry Newswire/ — Janice Harllee joins CMI with more than 20 years of experience in both public accounting and private industry. As controller, Harllee will be responsible for the overall financial processes and procedures of CMI and will work closely with the management team and account teams on budgeting, forecasting, financial transactions [...]
Send2Press Newswire Helps U.S. Small Businesses with Their PR Budget, ‘Rolls Back’ Pricing to 2008 Rates
TORRANCE, Calif. /Advertising Industry Newswire/ — To help small businesses survive the economic crises and jumpstart their PR and marketing efforts, Neotrope has rolled-back service pricing on Send2Press(R) Newswire press release writing and targeted news distribution packages to 2008 rates. “Many of our clients had great growth in the period of 2005-2008, and then when [...]
Egiva.com 2.0 is an alternative advertising site to ‘FREE’ items on Craigslist
PLACERVILLE, Calif. /Advertising Industry Newswire/ — Many people have things to give to others and want their things to go to someone who can use them. Developed by Jamison and Virginia Miller, of GIV-N-GET LLC, Egiva.com 2.0 is an easy, user friendly system to match free items with those who need them in order to [...]
Multi-Flow Industries announces nourisH2O – new shelf-stable Fountain-Dispensed Nutrient-Enhanced Vitamin Water
HUNTINGDON VALLEY, Pa. /Advertising Industry Newswire/ — Multi-Flow Industries, a Beverage Processor founded in 1937, announces an innovative new shelf-stable Fountain-Dispensed Nutrient-Enhanced Water brand. nourisH20 is offered strictly as a fountain beverage, available in Bag-in-the-Box or Cartridges. The brand is available for immediate national distribution to all healthcare locations, restaurants, foodservice, and all other locations that serve fountain-dispensed liquid refreshment beverages.
Product Launch: nPulse Technologies HammerHead v2.9
CHARLOTTESVILLE, Va. /Advertising Industry Newswire/ — nPulse Technologies has announced the latest release of its HammerHead Capture Replay product, the only solution on the market today providing both traffic capture and traffic replay at speeds up to 20Gbps. HammerHead is a standards-based system which manages traffic data in the familiar, widely-used pcap format. It has [...]
Product Launch: Telovations Speech Assist CaaS
TAMPA, Fla. /Advertising Industry Newswire/ — Telovations, Inc., a leading provider of Cloud Communications services to business has launched Speech Assist, a voice recognition technology for Auto Attendants. Telovations Speech Assist is a cloud-based speech solution that fundamentally changes the way business communicates. Proven highly accurate, Speech Assist lets callers simply say the name of [...]
Product Launch: AMT Datasouth Fastmark Pt-1 Portable Printer
CAMARILLO, Calif. /Advertising Industry Newswire/ — AMT Datasouth Corp. a leading supplier of value added printing solutions, recently announced the Fastmark PT-1 battery powered portable thermal bar code printer. The Fastmark PT-1 is supplied with AMT Datasouth’s proven proprietary PAL programming language. AMT Datasouth’s proprietary PAL printing and programming language easily enables users to interpret, [...]
According to Dr. Sharon Livingston, Video on Your Website Boosts Search Visibility
LONDONDERRY, N.H. /Advertising Industry Newswire/ — If you have a video on your website, your company is 50 times more likely to land on the first page of Google than websites without video, according to Dr. Sharon Livingston, aka “The Small Business Diva,” who specializes in creating customized interview videos for small businesses.
Crowd-Funding a Film: ‘Boys of Spring – The Movie’
MESA, Ariz. /Advertising Industry Newswire/ — Long-time Chicago Cubs spring training P.A. announcer, Tim Sheridan, has partnered with Kickstarter.com to help complete a documentary film over 25 years in the making. Fans can donate to help get the film finished. “Boys of Spring – The Movie,” follows Tim on his journey with the iconic, hard-luck, Chicago Cubs as both he and the Cubs attempt to reach their ultimate dreams.
Brand Launch: Prestige Imports, LLC is excited to announce the upcoming launch of Penthouse branded libido and sexual wellness shots
SAINT CLAIR SHORES, Mich. /Advertising Industry Newswire/ — Prestige Imports, LLC is excited to announce the launch of “Penthouse” branded libido and “sexual wellness” shots: Per4mance Shots by Penthouse for men and Pleasure Shots by Penthouse for women. The launch is a result of Prestige Imports’ licensing deal with General Media Communications, Inc., the publisher [...]
B2B Marketing Event: ‘The New Normal: Marketing Your Organization in Today’s Economy’ at Sage Summit
AUSTIN, Texas /Advertising Industry Newswire/ — Dawn Westerberg, president of Dawn Westerberg Consulting LLC, will speak on B2B Marketing, “The New Normal: Marketing Your Organization in Today’s Economy” at Sage Summit on July 12, 2011 in Maryland. Sage Summit is the annual Business Partner and Customer conference hosted by Sage. “B2B marketers must communicate their [...]
International software company, EASEUS, launches new contest for creative logo branding
NEW YORK CITY, N.Y. /Advertising Industry Newswire/ — EASEUS Software, a leading international developer of storage management, data backup and system disaster recovery solutions for Microsoft Windows®, has announced an “EASEUS logo design campaign,” where all participants can get a specified EASEUS product as the 100% free gift as soon as they have taken part [...]
Brand Launch: Ecologic Leasing launches two subsidiary brands for global vendor captive lessors and corporate lessees
GREAT FALLS, Va. /Advertising Industry Newswire/ — Ecologic Leasing Services, a global provider of software, and capital sourcing services to both equipment lessees and vendor captive lessors, this week announced the launch of two subsidiary brands: Ecologic Lessee Services and Ecologic Vendor Services. “For the last 11 years, Ecologic has served both lessee clients and [...]
Market Research: Web 2.0, Mobility and Fixed Line Applications – The Revolution in New Applications Development, 2011-2016
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to Insight Research’s market analysis study, “Web 2.0, Mobility and Fixed Line Applications: The Revolution in New Applications Development, 2011-2016,” REST, AJAX, and widgets are the important technologies underpinning the new applications development environment; however, the most important aspect of Web 2.0 is its business approach. In [...]
PLP’s Blueprint for Change strategy program is designed to guide print companies into a new market position, changing their brand to increase sales
ALEXANDRIA, Va. /Advertising Industry Newswire/ – PLP Digital Systems is expanding its Blueprint for Change program to help reprographers meet today’s demands for Construction Information Management (CIM). This four-month marketing strategy program, which piloted in 2010, is now accepting applications for the 2011 session. PLP Digital Systems has partnered with PLS Launch Solutions, a marketing strategy [...]
How to Monetize Social Media: B2B Case Studies
AUSTIN, Texas /Advertising Industry Newswire/ — Dawn Westerberg, president of Dawn Westerberg Consulting LLC will be presenting at the Information Technology Alliance (ITA) Spring Conference. She will give two presentations “How to Monetize Social Media: B2B Case Studies,” as well as “The Hub – Is Your Online House in Order,” and facilitating a hands-on lab [...]
iPhone, Android, Blackberry photographers can get in the picture with Quik Pod Mobile
BUFFALO, N.Y. /Advertising Industry Newswire/ — Whether one is mountain climbing in Spain, paragliding in Switzerland or at a family gathering the Quik Pod(R) Mobile, developed by Fromm Works, allows the photographer to be included and properly centered in photos and videos taken on an iPhone, Android, or other smartphones. A person simply holds the [...]
Mobile On-Car Advertising Makes Come-back with ‘Get Free Gas’ Offers: Car Owners Turn Parked Vehicles into Cash Cows
OCEANSIDE, Calif. /Advertising Industry Newswire/ — It’s one of the most creative forms of mobile marketing and on-car advertising, called Hijack Advertising. And, Take1ifyoudare (www.Take1ifyoudare.com), the brains behind the concept, is offering free gas to people who let them use their cars to show it off. How does it work? It doesn’t get much easier [...]
Market Research: Open Source Software Impacts on Telecom Services, 2011-2016
BOONTON, N.J. /Advertising Industry Newswire/ — Open source software – software that is available in compiled and source code formats and is downloadable free of charge over the Internet – is quietly being adopted by telecommunications carriers for use in their internal operational systems as well as in their customer-facing service delivery platforms, says a [...]
Ballantine’s Intelligent Mail Barcode 101 Helps Direct Marketers Prepare for USPS IMB
WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation has announced the launch of a new white paper – “Intelligent Mail Barcode 101.” It discusses the benefits, requirements and how it works. What is the IMB? It’s a barcode system devised by the USPS to sort and track pieces of mail. This new barcode provides [...]
Tech Marketing Firm Dawn Westerberg Consulting LLC Invited to Join ITA
AUSTIN, Texas /Advertising Industry Newswire/ — Being recognized for its commitment to providing superior technology marketing solutions to small and medium-sized businesses, Dawn Westerberg Consulting LLC has joined Information Technology Alliance (ITA), a highly regarded group of top VARs, CPA firms and technology product/service providers. This invitation has been extended due to the high level [...]
New Book ‘The MultiThread Marketer’ provides business leaders a template for making the best marketing hire
DES MOINES, Iowa /Advertising Industry Newswire/ — Douglas E. Mitchell recently announced the release of his latest book, “The MultiThread Marketer: How To Hire (Or Better Yet) Become One” (ISBN: 978-1607460541). The book provides business leaders a template for making the best marketing hire, provides recent graduates and mid-career professionals a road map to dramatically [...]
World Press Freedom Day 2011 Website Opens Registration and Event Agenda to the Public
Washington, D.C. /Advertising Industry Newswire/ — The Steering Committee for World Press Freedom Day 2011 launched its website, www.wpfd2011.org, today, unveiling the event’s agenda and opening registration to the public for this historic gathering. The conference is organized jointly by UNESCO, the U.S. Department of State, the Center for International Media Assistance at the National [...]
JMB Brewcraft designs custom black and tan spoons, personalized with any brewer’s brand, pub label and more
BROWNSVILLE, Texas /Advertising Industry Newswire/ — Guinness and other top brands have customized beer-layering tools and now, thanks to JMB Brewcraft, other breweries, pubs, beer fests and more can now also have a cool, new item to share with their brew-buying public – the all new, customizable black and tan spoon. Made in the U.S.A., [...]
Market Research: Managed Services in an IP World – New Opportunities for Wireless and Wired Networks 2010-2015
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — A new market study from Insight Research Corp. predicts that while U.S. business spending on wireline telecommunications services are expected to grow in low single-digit percentages over the next five years, spending on managed services is expected to grow at a compounded rate of 12 percent over the [...]
Ballantine Corp announces new iDirect Service – Integrated Direct Marketing Services to Boost ROI
WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation’s new iDirect service helps companies to connect with their customers on and off line. When these individual marketing tools are combined, they work together to maximize a campaign’s ROI. iDirect is an integrated direct marketing program that combines direct mail, e-mail marketing, personalized URLs and the [...]
Neotrope names The Bob Moog Foundation as 4th Recipient of 2011 NonProfit PR Grant Program
LOS ANGELES, Calif. /Advertising Industry Newswire/ — California-based PR firm Neotrope is honored to make The Bob Moog Foundation its fourth chosen recipient for 2011 of its semi-annual NonProfit PR Grants Program. With this commitment, Neotrope aligns itself with The Bob Moog Foundation’s mission to educate and inspire children and adults through the power and [...]
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