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    Category: COLUMN: Stephen Monaco

    If You Mean Business – Stephen Monaco shakes up the business of marketing

    Effective Strategies and Knowledge-Driven Decisions Increase ROI

    1
    • by Stephen Monaco
    • in ARTICLES Index · Articles: Marketing Management · Asides · COLUMN: Stephen Monaco · Featured
    • — 12 Sep, 2011
    Effective Strategies and Knowledge-Driven Decisions Increase ROI

    COLUMN: The rapidly escalating tempo to keep up with ever-increasing business complexity is going to continue like the world has never seen before. In this ‘always on’ world of transparency,[...]

    Read more

    A Change Would Do You Good

    1
    • by Stephen Monaco
    • in ARTICLES Index · Articles: Marketing Management · COLUMN: Stephen Monaco · Headlines
    • — 1 Mar, 2007
    A Change Would Do You Good

    Stephen MonacoCOLUMN: Way too many companies still maintain an antiquated mentality still driven by sales, instead of changing their focus to one that is driven by marketing. Sales driven companies should drop their short-term ways of thinking like a bad habit, and start transitioning their organizations into ones that are “market driven.”

    Read more

    Who’s Behind the Wheel of the Chevy HHR?

    1
    • by Stephen Monaco
    • in ARTICLES Index · Articles: TV Advertising · COLUMN: Stephen Monaco · Headlines
    • — 8 Feb, 2007
    Who’s Behind the Wheel of the Chevy HHR?

    Stephen MonacoCOLUMN: Remember back in the day, (like, about six years ago), when there was a clear line of demarcation between content and advertising? Content was the programming that was periodically interrupted by commercials. Commercials were advertisements designed to sell products and services.

    Read more
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