NEWS: Industry News
Public-facing Digital Marketing Company, Crown, adds Pete Luongo to Advisory Board
DAYTON, Ohio /Advertising Industry Newswire/ — Award-winning marketing and technology strategy company, Crown, recently announced the addition of Pete Luongo to its Board of Advisors. Luongo is the prior President and CEO of the Berry Company and a well-known author. He brings to the board his rich business experience gained over his 33-year career.
Voices Mobile App for iOS devices will allow ad industry talent booking agents to search the Voices.com database
NEW YORK, N.Y. /Advertising Industry Newswire/ — Announced this weeek, the new Voices Mobile App for iOS devices, will allow advertising industry talent booking agents to search the Voices.com database of over 75,000 voice talents, review price quotes and listen to custom auditions from their mobile devices.
CMI, a Full-service Marketing Research Firm, promotes Laura Winn to VP
ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research firm in Atlanta, has promoted Laura Winn from qualitative manager to vice president of client solutions. While Winn will continue to leverage her expertise in qualitative research, this new role will allow her to expand her strategic responsibility.
Neotrope 2012 Non-Profit PR Grant awarded to The Pacific Pinball Museum (PPM) of Alameda, Calif.
SAN FRANCISCO, Calif. /Advertising Industry Newswire/ — The Pacific Pinball Museum (PPM) of Alameda, California has been chosen as a grant recipient for Neotrope’s 2012 Non-Profit PR Grants Program. This grant will help the Pacific Pinball Museum further its mission: To inspire an interest in science, art and history through pinball and to preserve and promote this important part of American culture.
Social Media Research events from SKIM Group in U.S. – Comparing Consumer Attitudes
NEW YORK, N.Y. /Advertising Industry Newswire/ — The SKIM Group, an international market research agency, is kicking-off a new series of free educational webinars for the U.S. market this week. Each market-focused webinar is designed to provide marketers, researchers, and product brand managers with actionable insights they can put into practice in their own organizations.
Political Orgs Can Now See How Redistricting Has Changed 2012 Election Congressional Districts with USgeocoder
SAN JOSE, Calif. /Advertising Industry Newswire/ — GIS software and technology company, Online Image, recently announced the Geocoded Address Batch Processing Service for New Congressional District Matching. Specifically of interest to political organizations, campaign coordinators, and marketing efforts.
Marketing Long Term Care to Seniors: LTCA named a finalist in SeniorHomes’ Best of Web Awards 2012
OVERLAND PARK, Kan. /Advertising Industry Newswire/ — National LTC Network member Long Term Care Associates (LTCA) recently became a finalist in the ‘Social Media Rockstars – Organizations’ category of SeniorHomes’ 2012 ‘Best Of The Web Awards.’ The contest identified some of the most valuable resources across the web for seniors, caregivers and industry professionals in 10 categories, and was judged by a panel of leading experts in the senior living industry.
Music Industry Marketing Expert, G-Man Marketing, Celebrates Decade of Entertainment Hype
LOS ANGELES, Calif. /Advertising Industry Newswire/ — Whether you call it publicity, media relations or hype, everybody needs it and John Scott G of California-based G-Man Marketing has been providing it for a decade. G and G-Man Marketing have created work for Verizon Wireless, Goodyear, Auto Club, General Dynamics, Shakey’s Pizza, Toyota of Orange, and more.
Kids social network, Weinstein Company, and MovieTickets website team for BULLY premiere events and promotions
HOLLYWOOD, Calif. /Advertising Industry Newswire/ — To support the premiere today of the anti-bullying documentary, ‘BULLY,’ Jackie Fame, Inc. (FAME), the leading kid/teen social network is joining forces with The Weinstein Company and MovieTickets.com. The PG-13 version of the anti-bullying documentary will open in 115 theaters.
Qualitative Research Virtual Event features CMI’s Jean Fasching
ATLANTA, Ga. /Advertising Industry Newswire/ — CMI’s Jean Fasching, today will present ‘Marketing Through Intermediaries: Simulated Conversations Put You In the Room’ during NewMR’s ‘Putting the ‘Qual’ in Qualitative Research’ Virtual Event, an international webinar series exploring leading edge qualitative research techniques.
Market Research Study: Telecom Operations Support Systems, 2011-2016
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a new market research study, ‘Operations Support Systems, 2011-2016,’ telecommunications network operators worldwide are forecasted to increase their investment in OSS at a compounded rate of 5.9 over the next five years, and will exceed $67 billion in 2016, according to the new report by Insight Research.
Product Launch: Elixir of Life KI Therapy Serum from E’shee Clinical Esthetic
PHILADELPHIA, Pa. /Advertising Industry Newswire/ — E’shee Clinical Esthetic announced a new skin care product based on a combination of stem cell and infrared nanotechnology. It is the most potent skin care formula that combines gene therapy (FGF-1 peptide) and Far Infrared Powder (FIR) to rejuvenate and restore the beauty of damaged or aging skin. This new Elixir of Life Serum helps to activate the body’s stem cells to repair damaged tissue and skin regeneration.
Duct Tape Marketing Consultant Dawn Westerberg to Present Webinar about Google+ for Association of Strategic Marketing
AUSTIN, Texas /Advertising Industry Newswire/ — B2B Marketing Strategist, and Authorized Duct Tape Marketing Consultant, Dawn Westerberg will be presenting “Adding Google+ To Your Marketing Mix” for members of The Association of Strategic Marketing on Thursday, March 15, 2012. Westerberg believes that the integration between Google+ and other widely used Google applications, services and tools such as Gmail, Google Places, Chrome and Blogger, to name just a few, create a convenient and powerful platform for B2B marketers and business.
Product Launch: New custom sports award product announced by Mini Backboards LLC
SKIPPACK, Pa. /Advertising Industry Newswire/ — A new advertising and award product launched by entrepreneur Shane McGinley has become a “slam dunk” for new product launches. The Mini Backboard is a highly detailed “mint-like” mini basketball backboard that looks so amazingly real, but only smaller. The Mini Backboard can be laser engraved to create one of the most exciting and unique achievement/recognition awards in the industry. Its original design makes it easy to hang on any wall for display.
Kids social media brand, Jackie Fame Inc., expands to clothing and other lifestyle offerings with FAMEbody and BrandFAME
CHARLOTTE, N.C. /Advertising Industry Newswire/ — Jackie Fame, Inc., which bills itself as the “kid/teen social network,” a Facebook(TM) alternative for kids and teens, announced this month the launch of its FAME 2.0 social network. The Company also continues to expand its Jackie Fame brand with the national retail launch of the “FAMEbody” personal care and cosmetic lines, and “BrandFAME” apparel lines.
Non-Profit PR Grants Recipients for 2012 announced by California PR Firm, NEOTROPE
TORRANCE, Calif. /Advertising Industry Newswire/ — Los Angeles-based Neotrope®, a public relations, advertising and marketing firm established in 1983, has announced the recipients of their Non-Profit PR Grants Program for 2012. This year’s 10 recipients, selected from over 300 applicants, will receive approximately $50,000 total in pro bono services.
NARIP says London is fertile community for advertising industry seeking new music
HOLLYWOOD, Calif. /Advertising Industry Newswire/ — NARIP, the National Association of Record Industry Professionals, president Tess Taylor this month led a delegation of creative music executives from New York to London for meetings to create new opportunities for music in advertising.
2012 Washington Nonprofit Conference: CMI co-presents with St. Jude Children’s Research Hospital and Merkle
WASHINGTON, D.C. /Advertising Industry Newswire/ — At this year’s Washington Nonprofit Conference, Alisa Hamilton, director of project management for CMI, led sessions with St. Jude Children’s Research Hospital and Merkle, a CMI client, on ‘Understanding Satisfaction with the Donor Experience.’
G-Man Marketing takes on end of the world with 2012 music promotion offerings
LOS ANGELES, Calif. /Advertising Industry Newswire/ — With the end of the world “scheduled” to take place later this year, Los Angeles-based G-Man Marketing is partnering with its entertainment industry services clients to offer special reduced rates in public relations, song writing, audio mixing and mastering, radio advertising, graphic design, live music promotion, music distribution, newswire services and more.
At Texas Association of CPAs Conference, B2B Marketing Strategist Dawn Westerberg Speaks on ‘CPAs and Social Media’
AUSTIN, Texas /Advertising Industry Newswire/ — B2B Marketing Strategist Dawn Westerberg, was a guest speaker at the Texas Association of Certified Public Accountants (TACPA) Winter Meeting. In her session “CPAs and Social Media,” Westerberg identified areas where Social Media can benefit small CPA firms, and single person firms in much the same way that networking and word of mouth referrals can benefit professionals.
Brand Sponsorship: Jockey Eswan Flores Sponsor for FixNation
LOS ANGELES, Calif. /Advertising Industry Newswire/ — FixNation, a non-profit organization offering free spaying and neutering of stray and feral cats in the greater Los Angeles area, gains jockey Eswan Flores as a sponsor. Flores wanted to give back to the non-profit that worked to control the cat population at the Los Alamitos Race Course where he began his horse-racing career; so he decided to sponsor them.
Jonas Music Services has announced its first ‘Worst Press Kit Contest’
NEW YORK, N.Y. /Advertising Industry Newswire/ — Jonas Music Services this week announced its first ‘Worst Press Kit Contest’ for 2012, with one selected winner receiving a custom designed press kit package worth $700. To improve on musician marketing gone bad, the winner will be awarded a custom designed, tri-fold kit printed on glossy cardstock and coordinating CD face to accompany the kit (CD duplication not included).
VOICE 2012: The VoiceOver International Creative Experience
LOS ANGELES, Calif. /Advertising Industry Newswire/ — VOICE began as an idea to bring the fragmented world of voiceover talent together and has developed into the world’s largest and only international voiceover convention. For 2012, Voices.com, an online marketplace connecting businesses with voice actors, is pleased to announce their sponsorship of VOICE 2012 – The VoiceOver International Creative Experience.
Neotrope expands PR Grant Program for 2012 to $50K in free services for worthwhile U.S.-based charities
TORRANCE, Calif. /Advertising Industry Newswire/ — Neotrope announced it has expanded the deliverables of its 2012 Non-Profit PR Grants Program. All recipients of the 2012 program will now also receive up to $2,500 in additional services; specifically free online text and banner advertising on Neotrope(R) News Network sites.
Smashburger expands brand in Texas
TEMPLE, Texas /Advertising Industry Newswire/ — Smashburger, the nation’s fastest growing ‘better burger’ restaurant, brings their fresh approach to burgers to a new location in Texas when they open their first location on Wednesday, January 18, 2012 at 3008 S. 31st Street in Temple.
Market Research: 2012 Telecommunications Industry Review – An Anthology of Market Facts and Forecasts
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — A new market analysis report from The Insight Research Corporation says telecommunications services revenue on a worldwide basis will grow from $2.1 trillion in 2012 to $2.7 trillion in 2017 at a combined average growth rate of 5.3 percent.
B2B search technology company, Masterseek Corp., reaches major milestone in company listings
NEW YORK, N.Y. /Advertising Industry Newswire/ — Masterseek, the world’s fastest-growing B2B search engine platform, has announced an important milestone: The business search engine giant has now reached 100 million business profiles.
3 in 4 Need More industry trade group continues building LTC awareness campaign
KIRKLAND, Wash. /Advertising Industry Newswire/ — The 3in4 Association recently added seven new members to its advisory board, and received increased support from two insurance carriers: John Hancock, an existing member of the organization, and Genworth, which provided sponsorship of a meaningful consumer study. The goal of the campaign is to warn Americans about a looming problem. The majority will be affected at some point by long-term care needs of themselves or a close family member, says Mark Goldberg.
Market Research: Managed Services in an IP World – Global Opportunities for Wireless and Wired Networks 2011-2016
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to the latest market study from Insight Research, business spending on all telecommunications services is expected to grow in single-digit percentages over the next six years, and global spending on managed services is expected to grow at an annual compounded rate of 14.7 percent over the period.
2012 NonProfit PR Grants Program announced by Neotrope
LOS ANGELES, Calif. /Advertising Industry Newswire/ — California-based PR firm, Neotrope, announced this month its latest annual Non-Profit PR Grants Program for 2012. The firm is again donating more than $25,000 in free public relations and news distribution services to worthy U.S.-based non-profit and charitable organizations.
Ron Paul Presidential Campaign Gets Leg Up with Calendar Girls
LOS ANGELES, Calif. /Advertising Industry Newswire/ — The ‘Pin-Ups for Ron Paul’ 2012 calendar produced by L.A.-based creative guru Juliet Annerino has arrived, just in time to give Paul’s campaign and supporters a ‘leg up’ on the competition.
Market Research: The Mobile Workforce and Enterprise Applications, 2011-2016
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — Insight Research Corp.’s new market analysis study, “The Mobile Workforce and Enterprise Applications, 2011-2016,” takes a close look at the most important enterprise applications accessible from various mobile devices including smartphones, tablets, and sensors. The report then segments the findings into eight vertical industry classifications and presents the data for the U.S. as well as four global regions.
Annual Duct Tape Marketing Gathering 2011 in Kansas City to feature session on how blogging and Google+ can be used to grow B2B online visibility
AUSTIN, Texas /Advertising Industry Newswire/ — Dawn Westerberg, president of Dawn Westerberg Consulting LLC, and an authorized Duct Tape Marketing Consultant, will be presenting a session on “Blogging, Twitter and Google+” at the Duct Tape Marketing Gathering 2011 conference.
Brand Launch: Leading ad speciality company, Magnets.com announces spinoff specializing in business card magnet products
JERSEY CITY, N.J. /Advertising Industry Newswire/ — Seeking to provide an ‘unparalleled user experience’ and American made product offerings, New Jersey based Magnets.com has announced its newest service division: American Business Card Magnets (ABCM).
Product Launch: Soffe military-inspired clothing line celebrates Extreme Training since 1946
NEW YORK, N.Y. /Advertising Industry Newswire/ — Soffe, a leading active wear apparel brand, has introduced a new men’s clothing line, XT46; short for ‘Extreme Training since 1946.’ The new collection, inspired by the all-American hero, is in celebration of Soffe’s long history supporting the U.S. military.
Brand Relaunch: Jessicurl LLC has new brush with curly hair lifestyle
ARCATA, Calif. /Advertising Industry Newswire/ — ‘Our rebranding better represents our strong identity in the marketplace,’ says Jessica McGuinty, owner, Jessicurl. ‘Our products are clean, fun and energetic and we want our new image to reflect that.’
Market Research: US Hispanic Use of Telecommunication Services, 2011-2016
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — In 2011, US ethnic communities will spend $77.9 billion on telecommunications services, accounting for nearly one-third of all residential telecom expenditures, according to a new market research analysis study from The Insight Research Corporation titled ‘US Hispanic Use of Telecommunication Services, 2011-2016.’
Market Research: Millimeter Waves Emerging Markets 2011-2018
NEW YORK, N.Y. /Advertising Industry Newswire/ — Within a few years, sales of millimeter wave systems will break the billion dollar per year mark in several markets, according to a new telecom market research report by Thintri, Inc. In divergent markets that include checkpoint security, consumer multimedia, automotive radar, telecommunications and others, technical and manufacturing developments that are expanding the capabilities of millimeter wave systems.
Product Launch: Sagging pants culture gets law-friendly solution from DukeXXX clothing
ORLANDO, Fla. /Advertising Industry Newswire/ — Wearing sagging pants has not only been outlawed in Florida public schools, but the Metropolitan Etiquette Authority recently launched a New York City-wide poster campaign to “Pull up Your Pants.” DukeXXX clothing has announced a new clothing line catering to the sagger look, but cleverly incorporates their unique “No drag sagg.”
Product Launch: Big Bay Brewing Co brews Long Weekend India Pale Ale (IPA)
MILWAUKEE, Wis. /Advertising Industry Newswire/ — Big Bay Brewing Co. recently introduced its Long Weekend India Pale Ale (IPA). The IPA style brew is the first of a series of limited edition beers to be introduced by the Shorewood, Wisconsin-based craft brewer. Big Bay Brewing’s Long Weekend IPA gives a nod to the original heavily [...]
New direct marketing white paper: The Four R’s of Green Direct Mail
WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation announced this week the release of its latest direct marketing white paper: “The Four R’s of Green Direct Mail.” It details how to reduce, reuse, recycle and respond. “Green direct mail continues to be an important topic,” says Ryan Cote, director of marketing for Ballantine.
NCACPA 2011: Putting Social Media to Work for Your Business, hosted by Dawn Westerberg
ASHEVILLE, N.C. /Advertising Industry Newswire/ — Dawn Westerberg, of Dawn Westerberg Consulting LLC, will be speaking at the North Carolina Association of CPAs (NCACPA) 2011 Members in Business and Industry Conference September 22-23, 2011 in Asheville, North Carolina. “Putting Social Media to Work for Your Business” will focus on Social Media and “Writing to Delight” [...]
Market Research: Carriers and Ethernet Services: Public Ethernet in Metro & Wide Area Networks, 2011-2016
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a new report from Insight Research, U.S. enterprises and consumers are expected to spend more than $44 billion over the next five years on Ethernet services provided by carriers.
2011 ABA Marketing Conference event: See Your Customers Through an Ethnographic ‘Lens on Life’
BALTIMORE. Md. /Advertising Industry Newswire/ — At the 2011 ABA Marketing Conference, Laura Winn, qualitative research manager and ethnographer for CMI – a full-service marketing research company – will discuss how bank marketers can gain a much deeper understanding of their customers through the use of traditional and online ethnographic methods. In “See Your Customers [...]
Marketing research company CMI adds Janice Harllee as Controller
ATLANTA, Ga. /Advertising Industry Newswire/ — Janice Harllee joins CMI with more than 20 years of experience in both public accounting and private industry. As controller, Harllee will be responsible for the overall financial processes and procedures of CMI and will work closely with the management team and account teams on budgeting, forecasting, financial transactions [...]
Send2Press Newswire Helps U.S. Small Businesses with Their PR Budget, ‘Rolls Back’ Pricing to 2008 Rates
TORRANCE, Calif. /Advertising Industry Newswire/ — To help small businesses survive the economic crises and jumpstart their PR and marketing efforts, Neotrope has rolled-back service pricing on Send2Press(R) Newswire press release writing and targeted news distribution packages to 2008 rates. “Many of our clients had great growth in the period of 2005-2008, and then when [...]
Egiva.com 2.0 is an alternative advertising site to ‘FREE’ items on Craigslist
PLACERVILLE, Calif. /Advertising Industry Newswire/ — Many people have things to give to others and want their things to go to someone who can use them. Developed by Jamison and Virginia Miller, of GIV-N-GET LLC, Egiva.com 2.0 is an easy, user friendly system to match free items with those who need them in order to [...]
Multi-Flow Industries announces nourisH2O – new shelf-stable Fountain-Dispensed Nutrient-Enhanced Vitamin Water
HUNTINGDON VALLEY, Pa. /Advertising Industry Newswire/ — Multi-Flow Industries, a Beverage Processor founded in 1937, announces an innovative new shelf-stable Fountain-Dispensed Nutrient-Enhanced Water brand. nourisH20 is offered strictly as a fountain beverage, available in Bag-in-the-Box or Cartridges. The brand is available for immediate national distribution to all healthcare locations, restaurants, foodservice, and all other locations that serve fountain-dispensed liquid refreshment beverages.
Product Launch: nPulse Technologies HammerHead v2.9
CHARLOTTESVILLE, Va. /Advertising Industry Newswire/ — nPulse Technologies has announced the latest release of its HammerHead Capture Replay product, the only solution on the market today providing both traffic capture and traffic replay at speeds up to 20Gbps. HammerHead is a standards-based system which manages traffic data in the familiar, widely-used pcap format. It has [...]
Product Launch: Telovations Speech Assist CaaS
TAMPA, Fla. /Advertising Industry Newswire/ — Telovations, Inc., a leading provider of Cloud Communications services to business has launched Speech Assist, a voice recognition technology for Auto Attendants. Telovations Speech Assist is a cloud-based speech solution that fundamentally changes the way business communicates. Proven highly accurate, Speech Assist lets callers simply say the name of [...]
Product Launch: AMT Datasouth Fastmark Pt-1 Portable Printer
CAMARILLO, Calif. /Advertising Industry Newswire/ — AMT Datasouth Corp. a leading supplier of value added printing solutions, recently announced the Fastmark PT-1 battery powered portable thermal bar code printer. The Fastmark PT-1 is supplied with AMT Datasouth’s proven proprietary PAL programming language. AMT Datasouth’s proprietary PAL printing and programming language easily enables users to interpret, [...]
According to Dr. Sharon Livingston, Video on Your Website Boosts Search Visibility
LONDONDERRY, N.H. /Advertising Industry Newswire/ — If you have a video on your website, your company is 50 times more likely to land on the first page of Google than websites without video, according to Dr. Sharon Livingston, aka “The Small Business Diva,” who specializes in creating customized interview videos for small businesses.
Crowd-Funding a Film: ‘Boys of Spring – The Movie’
MESA, Ariz. /Advertising Industry Newswire/ — Long-time Chicago Cubs spring training P.A. announcer, Tim Sheridan, has partnered with Kickstarter.com to help complete a documentary film over 25 years in the making. Fans can donate to help get the film finished. “Boys of Spring – The Movie,” follows Tim on his journey with the iconic, hard-luck, Chicago Cubs as both he and the Cubs attempt to reach their ultimate dreams.
Brand Launch: Prestige Imports, LLC is excited to announce the upcoming launch of Penthouse branded libido and sexual wellness shots
SAINT CLAIR SHORES, Mich. /Advertising Industry Newswire/ — Prestige Imports, LLC is excited to announce the launch of “Penthouse” branded libido and “sexual wellness” shots: Per4mance Shots by Penthouse for men and Pleasure Shots by Penthouse for women. The launch is a result of Prestige Imports’ licensing deal with General Media Communications, Inc., the publisher [...]
B2B Marketing Event: ‘The New Normal: Marketing Your Organization in Today’s Economy’ at Sage Summit
AUSTIN, Texas /Advertising Industry Newswire/ — Dawn Westerberg, president of Dawn Westerberg Consulting LLC, will speak on B2B Marketing, “The New Normal: Marketing Your Organization in Today’s Economy” at Sage Summit on July 12, 2011 in Maryland. Sage Summit is the annual Business Partner and Customer conference hosted by Sage. “B2B marketers must communicate their [...]
International software company, EASEUS, launches new contest for creative logo branding
NEW YORK CITY, N.Y. /Advertising Industry Newswire/ — EASEUS Software, a leading international developer of storage management, data backup and system disaster recovery solutions for Microsoft Windows®, has announced an “EASEUS logo design campaign,” where all participants can get a specified EASEUS product as the 100% free gift as soon as they have taken part [...]
Brand Launch: Ecologic Leasing launches two subsidiary brands for global vendor captive lessors and corporate lessees
GREAT FALLS, Va. /Advertising Industry Newswire/ — Ecologic Leasing Services, a global provider of software, and capital sourcing services to both equipment lessees and vendor captive lessors, this week announced the launch of two subsidiary brands: Ecologic Lessee Services and Ecologic Vendor Services. “For the last 11 years, Ecologic has served both lessee clients and [...]
Market Research: Web 2.0, Mobility and Fixed Line Applications – The Revolution in New Applications Development, 2011-2016
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to Insight Research’s market analysis study, “Web 2.0, Mobility and Fixed Line Applications: The Revolution in New Applications Development, 2011-2016,” REST, AJAX, and widgets are the important technologies underpinning the new applications development environment; however, the most important aspect of Web 2.0 is its business approach. In [...]
PLP’s Blueprint for Change strategy program is designed to guide print companies into a new market position, changing their brand to increase sales
ALEXANDRIA, Va. /Advertising Industry Newswire/ – PLP Digital Systems is expanding its Blueprint for Change program to help reprographers meet today’s demands for Construction Information Management (CIM). This four-month marketing strategy program, which piloted in 2010, is now accepting applications for the 2011 session. PLP Digital Systems has partnered with PLS Launch Solutions, a marketing strategy [...]
Laura Winn Johnson: A 360 Degree Brand View – Identifying New Opportunities for Your Business
ATLANTA, Ga. /Advertising Industry Newswire/ — At the NewMR Ethnography Virtual Event on May 25, 2011, Laura Winn Johnson, qualitative manager and ethnographer for CMI, a full-service marketing research company, will present “A 360 Degree Brand View: Identifying New Opportunities for Your Business” during the NewMR Ethnography Virtual Event on May 25. The NewMR Ethnography [...]
How to Monetize Social Media: B2B Case Studies
AUSTIN, Texas /Advertising Industry Newswire/ — Dawn Westerberg, president of Dawn Westerberg Consulting LLC will be presenting at the Information Technology Alliance (ITA) Spring Conference. She will give two presentations “How to Monetize Social Media: B2B Case Studies,” as well as “The Hub – Is Your Online House in Order,” and facilitating a hands-on lab [...]
iPhone, Android, Blackberry photographers can get in the picture with Quik Pod Mobile
BUFFALO, N.Y. /Advertising Industry Newswire/ — Whether one is mountain climbing in Spain, paragliding in Switzerland or at a family gathering the Quik Pod(R) Mobile, developed by Fromm Works, allows the photographer to be included and properly centered in photos and videos taken on an iPhone, Android, or other smartphones. A person simply holds the [...]
Mobile On-Car Advertising Makes Come-back with ‘Get Free Gas’ Offers: Car Owners Turn Parked Vehicles into Cash Cows
OCEANSIDE, Calif. /Advertising Industry Newswire/ — It’s one of the most creative forms of mobile marketing and on-car advertising, called Hijack Advertising. And, Take1ifyoudare (www.Take1ifyoudare.com), the brains behind the concept, is offering free gas to people who let them use their cars to show it off. How does it work? It doesn’t get much easier [...]
Market Research: Open Source Software Impacts on Telecom Services, 2011-2016
BOONTON, N.J. /Advertising Industry Newswire/ — Open source software – software that is available in compiled and source code formats and is downloadable free of charge over the Internet – is quietly being adopted by telecommunications carriers for use in their internal operational systems as well as in their customer-facing service delivery platforms, says a [...]
Ballantine’s Intelligent Mail Barcode 101 Helps Direct Marketers Prepare for USPS IMB
WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation has announced the launch of a new white paper – “Intelligent Mail Barcode 101.” It discusses the benefits, requirements and how it works. What is the IMB? It’s a barcode system devised by the USPS to sort and track pieces of mail. This new barcode provides [...]
Tech Marketing Firm Dawn Westerberg Consulting LLC Invited to Join ITA
AUSTIN, Texas /Advertising Industry Newswire/ — Being recognized for its commitment to providing superior technology marketing solutions to small and medium-sized businesses, Dawn Westerberg Consulting LLC has joined Information Technology Alliance (ITA), a highly regarded group of top VARs, CPA firms and technology product/service providers. This invitation has been extended due to the high level [...]
New Book ‘The MultiThread Marketer’ provides business leaders a template for making the best marketing hire
DES MOINES, Iowa /Advertising Industry Newswire/ — Douglas E. Mitchell recently announced the release of his latest book, “The MultiThread Marketer: How To Hire (Or Better Yet) Become One” (ISBN: 978-1607460541). The book provides business leaders a template for making the best marketing hire, provides recent graduates and mid-career professionals a road map to dramatically [...]
World Press Freedom Day 2011 Website Opens Registration and Event Agenda to the Public
Washington, D.C. /Advertising Industry Newswire/ — The Steering Committee for World Press Freedom Day 2011 launched its website, www.wpfd2011.org, today, unveiling the event’s agenda and opening registration to the public for this historic gathering. The conference is organized jointly by UNESCO, the U.S. Department of State, the Center for International Media Assistance at the National [...]
JMB Brewcraft designs custom black and tan spoons, personalized with any brewer’s brand, pub label and more
BROWNSVILLE, Texas /Advertising Industry Newswire/ — Guinness and other top brands have customized beer-layering tools and now, thanks to JMB Brewcraft, other breweries, pubs, beer fests and more can now also have a cool, new item to share with their brew-buying public – the all new, customizable black and tan spoon. Made in the U.S.A., [...]
Market Research: Managed Services in an IP World – New Opportunities for Wireless and Wired Networks 2010-2015
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — A new market study from Insight Research Corp. predicts that while U.S. business spending on wireline telecommunications services are expected to grow in low single-digit percentages over the next five years, spending on managed services is expected to grow at a compounded rate of 12 percent over the [...]
Ballantine Corp announces new iDirect Service – Integrated Direct Marketing Services to Boost ROI
WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation’s new iDirect service helps companies to connect with their customers on and off line. When these individual marketing tools are combined, they work together to maximize a campaign’s ROI. iDirect is an integrated direct marketing program that combines direct mail, e-mail marketing, personalized URLs and the [...]
Neotrope names The Bob Moog Foundation as 4th Recipient of 2011 NonProfit PR Grant Program
LOS ANGELES, Calif. /Advertising Industry Newswire/ — California-based PR firm Neotrope is honored to make The Bob Moog Foundation its fourth chosen recipient for 2011 of its semi-annual NonProfit PR Grants Program. With this commitment, Neotrope aligns itself with The Bob Moog Foundation’s mission to educate and inspire children and adults through the power and [...]
Katz Marketing Solutions CEO to present ‘Be Prepared: How to Survive and Thrive during a Media Crisis’
COLUMBUS, Ohio /Advertising Industry Newswire/ — Katz Marketing Solutions’ CEO, Tammy Katz, will present “Be Prepared: How to Survive and Thrive during a Media Crisis” at the Mid-America Food Processors Association’s annual meeting on March 9, 2011. Midwest food company leaders will attend the meeting at the Embassy Suites in Indianapolis, Indiana, to discuss emerging [...]
CMI Research adds Four New Project Management Team Members to Marketing Research Offerings
ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research company, has added four new professionals to its project management team this month: Yvonne Goldberg, Amanda Schiener, Michael McEnerney and Anna Reese. CMI is a full-service marketing research company that helps clients understand target customers in the context of their world – the choices [...]
Brandjolt, LLC helps PPI Worldwide relaunch Gogo’s Crazy Bones to U.S. Toy Market
CHICAGO, Ill. /Advertising Industry Newswire/ — Chosen by the brand’s worldwide promotional licensor and exclusive producer, PPI Worldwide(R) (www.ppiworldwide.com), Brandjolt is a promotions and advertising agency whose partners have created highly-successful programs for many of the world’s top brands, including several that covet and cater to the same “families with young children” to whom Gogo’s [...]
Local advertising and marketing portal, Open4Sale, launches World’s Best Brand Video Competition
SAN CLEMENTE, Calif. /Advertising Industry Newswire/ — Social networks and online marketing portals continue to pop up all over the World Wide Web. However, according to Simon La Barrie, CEO of Open4Sale, “Few are designed with the user in mind.” That’s why to get users involved from the get go, Open4Sale has launched a competition [...]
World Savvy receives 2011 Non-Profit PR Grant
LOS ANGELES, Calif. /Advertising Industry Newswire/ — California public relations and brand marketing firm, Neotrope(R), is honored to make World Savvy its third chosen recipient for 2011 of its semi-annual Non-Profit PR Grant Program. With this commitment, Neotrope aligns itself with World Savvy’s mission to educate and engage youth in community and world affairs, to [...]
California Copyright Conference holds Brand Slam! music marketing event in Los Angeles March 8
LOS ANGELES, Calif. /Advertising Industry Newswire/ — Exploring the monetary and creative marriage of corporate brands with music and the movies, the California Copyright Conference (www.theccc.org) will present a panel event called “Brand Slam!” on March 8 in Los Angeles (Sherman Oaks). The CCC is pleased to be presenting several of the innovators who are [...]
Leading discount retailer Family Dollar Stores advances its vision to be a compelling place to shop using CMI’s performance improvement platform
ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research company, announces the addition of Family Dollar Stores, Inc. (NYSE:FDO) to its client roster. Family Dollar kicked-off a chain-wide customer satisfaction tracking program with CMI in the second quarter of 2010. “Family Dollar remains committed to ensuring shoppers have the best possible experience,” said [...]
Helping Indie Bands Promote New Music: Neotrope and Music Computing Partner for Promo Offer
AUSTIN, Texas /Advertising Industry Newswire/ — Austin-based tech start-up Music Computing recently announced a strategic partnership with California-based PR and brand marketing company, Neotrope(R) to launch a program to help promote indie bands and musicians who purchase Music Computing’s products during 2011. As part of this partnership, customers who purchase Music Computing products including their [...]
Marketing research company CMI adds Mr. Cary Matthews as VP Operations
ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research company, is pleased to announce the addition of Cary Matthews to its leadership team as vice president of operations. Matthews will be responsible for day-to-day operations and ensuring that CMI has the most appropriate standards in place to maintain quality and efficiency in all [...]
Starlight Children’s Foundation receives 2011 Non-Profit PR Grant
LOS ANGELES, Calif. /Advertising Industry Newswire/ — Neotrope(R) is honored to make Starlight Children’s Foundation its first chosen recipient for 2011 of its semi-annual Non-Profit PR Grants Program. With this commitment, Neotrope aligns itself with Starlight’s mission to help seriously ill children and their families cope with their pain, fear and isolation through entertainment, education [...]
Ohio Company Helps Businesses Reach Larger Audiences with Translation Services for Localization
CLEVELAND, Ohio /Advertising Industry Newswire/ — Localization, LLC, has recently announced that despite sluggish economy performance, the demand for translation and language services has held up. Localization, LLC is a Cleveland based firm that provides such language services as translation, interpretation, voice over and dubbing. The company works with over 50 language combinations. Localization, LLC [...]
Local Search and Business Advertising Portal EZILON adds Major North America Cities
HOUSTON, Texas /Advertising Industry Newswire/ — Charles Michaels of Ezilon Inc. announces the company’s drive and dedication to supplying the foremost local and regional directory listings is now increased through the launch of its newest site at http://local.ezilon.com covering major cities in the United States. With this in mind, Ezilon Inc. doesn’t use auto listings [...]
Webcast on Social Media Strategy to Nonprofit Customers of JMT Consulting Group Feb. 17
AUSTIN, Texas /Advertising Industry Newswire/ — Dawn Westerberg Consulting LLC, an integrated marketing and public relations services firm based in Austin, Texas, was selected by JMT Consulting Group to develop and present a webcast on social media for the firm’s customers and prospects. The Feb. 17 webcast, entitled “Taking the Fear and Hype Out of [...]
Political Marketing Expert Ravi Singh interviewed on CNN en Espanol
WASHINGTON, D.C. /Advertising Industry Newswire/ — On Monday, January 31st on Cala, journalist Ismael Cala will interview Ravi Singh, a young Indian marketing guru who has been behind several digital political campaigns around the world. With his company ElectionMall.com, Singh continues to be a pioneer in digital political campaigns. Among his many campaigns, the most [...]
Market Research: Telecom Services in Vertical Markets, 2010-2015
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — Despite a sluggish economy and little or no hiring in many industries, the US telecommunications industry revenue prospects appear bright with total spending by all US businesses on telecommunications services forecasted to exhibit double-digit growth over the next five years, says a new market research report from Insight [...]
PR Grants Program for Charitable NonProfits Closes Feb. 10, 2011
TORRANCE, Calif. /Advertising Industry Newswire/ — Neotrope(R), a brand identity, PR, and marketing firm established Jan. 1983, is donating $36,000 in pro bono public relations and newswire services to worthy non-profit and charitable organizations to celebrate its 28th anniversary in 2011. Neotrope previously donated $25K worth of services in 2009, 2005 and 2000. In 2010, [...]
LTC Industry Connects to Customers using e-Business Cards as part of Successful Marketing Campaign
KIRKLAND, Wash. /Advertising Industry Newswire/ — LTC Financial Partners LLC (LTCFP) this month revealed one of its marketing secrets: “electronic business cards” that supply an agent’s name, address, and phone number, just as old-fashioned business cards do, but with a difference. The electronic variety “can’t be misplaced, and they establish credibility by providing helpful, detailed [...]
Dawn Westerberg Consulting to Provide Strategic Marketing to Kentucky-based Oasis Solutions
AUSTIN, Texas /Advertising Industry Newswire/ — Dawn Westerberg Consulting, an integrated marketing services firm based in Austin, Texas, announced today it has been retained by Oasis Solutions Group, a business management software consulting firm based in Louisville, Kentucky. Areas in which Westerberg will help Oasis with its 2011 marketing include development of a strategic marketing [...]
GSMI Mobile Marketing Strategies Summit in S.F. April 2011
SAN FRANCISCO, Calif. /Advertising Industry Newswire/ — The 2011 GSMI Mobile Marketing Strategies Summit will educate businesses on the most advantageous, cutting edge, tactics in mobile marketing. Whether your business needs are B2B or B2C, this conference has it all. Combining hands on workshops with speakers who are experts in their field sharing the best [...]
L.A. PR Firm Celebrates 28th Anniversary in 2011 by offering PR Grants and New Discount Program for Non-Profits
TORRANCE, Calif. /Advertising Industry Newswire/ — Neotrope today announced it has, as part of the company’s 28th anniversary this year, expanded its discount program for U.S.-based non-profit organizations “doing good,” and also pre-announced the 2011 Neotrope PR Grants program. California-based Neotrope will provide discounts of 28% off to those charitable organizations needing assistance with public [...]
Marketing Research Company CMI Earns 2010 Client Advisor Award from Creative Growth Group
ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research company, was recognized as a 2010 Client Advisor Awards winner in the Small Client category during a ceremony on in December. The Client Advisor Awards is the country’s only award program honoring the economic impact of professional services firms, advisor professionalism and “clients of [...]
Market Research: Direct Marketing Trends for 2011 – Marketing with a Technological Upgrade
WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation remains on the cutting-edge of direct marketing trends. Its latest addition to its growing collection of direct marketing reports is, “Direct Marketing Trends for 2011 – Marketing with a Technological Upgrade.” Many trends forecasted by Ballantine in 2010 were realized. They included social media and integration [...]
Venuing Inc. launches social media app for iPhone, Android and Blackberry – interact at concerts and other events
NEW YORK, N.Y. /Advertising Industry Newswire/ — An exciting new, free Smartphone App called Venuing(TM) is being formally introduced this Friday at Z100′s Jingle Ball in New York’s Madison Square Garden. Venuing adds an exhilarating new dimension of audience engagement to the experience of live concerts and sporting events. With the app installed on an [...]
CheapOair Launches its first TV Ad Campaign: ‘Get There For Less’
NEW YORK, N.Y. /Advertising Industry Newswire/ — CheapOair, a top 10 online travel booking site, announces the launch of its first ever television campaign today. The 30-second ads feature the tag-line “Get There for Less,” an expression of the company’s commitment and brand promise to put quality and value first for smart shoppers who continue [...]
Zavee LLC rolls out social living portal for Florida B2C, announces executive team
BOCA RATON, Fla. /Advertising Industry Newswire/ — Zavee LLC has today announced their executive team, a dynamic group of attorneys, raised in the small business dynamic, who have created a social living website designed to stimulate local economies. The company recently made its debut in the South Florida market. Zavee offers local merchants highly-customizable marketing [...]
Product Launch: Multi-Flow Reveals New Soft Drink Brand ‘Citrus Splash’
HUNTINGDON VALLEY, Pa. /Advertising Industry Newswire/ — Multi-Flow Industries, a Beverage Processor founded in 1937, recently launched a new Fountain-Dispensed Lemon-Lime Carbonated Soft Drink brand. CEO Mark Stephens announced, “We’re incredibly proud of our new premium lemon-lime soft drink, that has consistently beaten all 3 of the other national brands in blind taste tests. And, [...]
Product Launch: StudioBlade and iKeyDock music instrument brands launched by Texas-based Music Computing
AUSTIN, Texas /Advertising Industry Newswire/ — Music Computing, Inc. today announced their brand new line of keyboard workstations for both gigging musicians and any size recording studio, are now shipping. The StudioBLADE(TM) and iKeyDOCK(TM) are complete, portable production stations, which either include a built-in Windows 7 64-bit PC with touch-screen and DAW software and virtual [...]
DepthPR Joins Mortgage Industry in Supporting Atlanta Habitat for Humanity at MBA Expo
ATLANTA, Ga. /Advertising Industry Newswire/ — Depth Public Relations (DepthPR) joined International Document Services (IDS), and other notable financial service firms, in raising more than $6,000 for Atlanta Habitat for Humanity during the IDS Cycling Challenge at the Mortgage Bankers Association’s (MBA) 97th Annual Convention & Expo in Atlanta. IDS staff members, partners and conference [...]
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