Category: NEWS: Industry News

News specific to the ad industry trade, policy, legal and trends

Elliot Light launches New Home Nexus, a marketing, sales and advertising firm connecting home buyers and builders

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New Home Nexus

IRVINE, Calif. — Construction industry marketing veteran Elliot Light recently announced his formation of New Home Nexus, a marketing, sales and advertising firm that “will connect buyers and builders.” From initial due diligence to final sale, New Home Nexus will serve homebuilders, investors, asset managers and financial institutions throughout Southern California.

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Truebridge hires Ken Wells as EVP of Relationship Marketing to lead financial services marketing focus

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TRUEBRIDGE INC

BOSTON, Mass. /Advertising Industry Newswire/ — Boston-based financial services marketing firm Truebridge, Inc. recently announced that they have hired Ken Wells as EVP of Relationship Marketing. Wells will head up a new unit that helps financial institutions maximize the power of their retail organization to drive more revenue from multiple business lines.

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Food Finders, Inc. of Signal Hill, California wins Non-Profit PR Grants Award for 2013

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Food Finders, Inc

LONG BEACH, Calif. /Advertising Industry Newswire/ — Food Finders, Inc. of Signal Hill, California, recently announced it won selection this year of the Neotrope 2013 J.L. Simmons NonProfit PR Grant award. Food Finders is celebrating an important milestone this year. As of April of this year, Food Finders has reached a “100 million pounds of food rescued” milestone.

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Catalysts Powering Educational Performance (CPEP) wins NonProfit PR Grant for 2013

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CPEP

MIDDLETOWN, Conn. /Advertising Industry Newswire/ — Catalysts Powering Educational Performance (CPEP) of Middletown, Connecticut recently announced it has been selected as a recipient of Neotrope’s 2013 J.L. Simmons NonProfit PR Grant award. With this commitment, Neotrope(R) will provide public relations support to CPEP over the next year to raise awareness around its programs and accomplishments.

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Market Research: Private Line and Wavelength Services, 2013-2017

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Insight Research Corporation

BOONTON, N.J. /Advertising Industry Newswire/ — The latest market research study from Insight Research, “Private Line and Wavelength Services, 2013-2017,” implies that the $35 billion U.S. private line services market is expected to decline one percent annually over the next five years, as the shift to packet-based services offsets demand for higher bandwidth private lines.

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Kathryn Kendell joins ProSource executive leadership team as Vice President of Marketing in Ohio

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Kathryn Kendell

CINCINNATI, Ohio /Advertising Industry Newswire/ — ProSource, a regional leader in business solutions for variable data printing, and improving mission critical business processes, recently announced that Kathryn Kendell has joined its executive team as Vice President of Marketing.

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Beth Thompson joins CMI as VP Qualitative Research for Pharma Industry Marketing Analysis

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Beth Thompson

ATLANTA, Ga. /Advertising Industry Newswire/ — Beth Thompson has joined CMI as Vice President, Qualitative Research. Thompson brings a 20-year track record of successfully conducting highly complex domestic and global marketing research with a focus on the pharmaceuticals and life sciences industries. CMI Research is a leader in marketing research services and insight.

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Derek Thomas named Chief Strategy Officer at Edgewood Partners Insurance Center

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Derek Thomas

SAN FRANCISCO, Calif. /Advertising Industry Newswire/ — Edgewood Partners Insurance Center has added Derek Thomas as Chief Strategy Officer and Managing Principal. Thomas brings to EPIC more than 25 years of progressive experience and leadership within insurance companies, brokerage firms, Internet and e-commerce companies, as well as the non-profit sector. EPIC is a retail property, casualty and employee benefits insurance brokerage.

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Product Launch: AMT Datasouth Documax 5380 Serial Dot Matrix Printer

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Documax 5380

CAMARILLO, Calif. /Advertising Industry Newswire/ — AMT Datasouth Corporation has announeced their new Documax 5380 narrow carriage, serial dot matrix (SDM) printer. The Documax 5380 features the latest technology in motors, drivers and electronics and sets a new standard for cost of ownership and reliability. It is shipping now. SDM printing is favored for low-cost printing and product reliability and is especially favored for back office and inhospitable environments. The 5380 brings a modern implementation to this trusted technology

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Pfizer and CMI Research team at PMRG for: Engaging Stakeholders with A Story – 3 Tips to Improve Research Reporting

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Pfizer and CMI Research team at PMRG for: Engaging Stakeholders with A Story – 3 Tips to Improve Research Reporting

ATLANTA, Ga. /Advertising Industry Newswire/ — At the PMRG National Annual Conference March 10-12 in Maryland, Pfizer and CMI Research will present: “Engaging Stakeholders with A Story – 3 Tips to Improve Research Reporting.” The presentation will be based on actual results of a recent study conducted of mothers of children with a medical condition to evaluate opportunities for a medication.

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Musician and Indie Band Marketing Guru to Speak at 17th Annual Millennium Music Conference

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Musician and Indie Band Marketing Guru to Speak at 17th Annual Millennium Music Conference

CAMP HILL, Pa. /Advertising Industry Newswire/ — This week, at the 17th Annual Millennium Music Conference (MMC) in Camp Hill, Pa., recording industry veteran and noted music producer Loren Weisman will lead the discussion: “The State of The Record Deal in 2013: Myths vs. Reality.” Exploring what really works with up and coming bands, and solo music artists, beyond the hype.

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Webinar: explore why nonprofits must prove efficacy of their vision and work in order to garner long-term, committed donors

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Webinar: explore why nonprofits must prove efficacy of their vision and work in order to garner long-term, committed donors

DALLAS, Texas /Advertising Industry Newswire/ — Matt McCabe from Pursuant will present a live webcast with Orange Leap, titled “I Have A Dream: The Importance of Vision At Every Donor Level” on Feb. 14, 2013. Simply put, donors give to a vision that stirs their philanthropic passion.

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Research Report: Optical Networking, Wireless Networking, and the Role of Redundancy and Recovery in Financial Transactions, 2013-2017

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Research Report: Optical Networking, Wireless Networking, and the Role of Redundancy and Recovery in Financial Transactions, 2013-2017

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a market analysis report announced this month from INSIGHT Research, “The global financial services industry is expected to spend just over[...]

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Social Media Training: 5 Ways to Get More Likes on Your Facebook Page

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Social Media Training: 5 Ways to Get More Likes on Your Facebook Page

RALEIGH, N.C. /Advertising Industry Newswire/ — Accounting software specialist, Massey Consulting continues its educational marketing for CPAs webcast series with the session “5 Ways to Get More Likes on Your Facebook Page” presented by Randy Vaughn, principal of Marketing Twins. The session is appropriate for all audiences: CPAs, nonprofit organizations and commercial business and CPE credit will be available for CPAs attending the session.

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Market Research: Telecommunications and Capital Investments: Impacts of the Financial Crisis on Worldwide Telecommunications, 2012-2017

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Market Research: Telecommunications and Capital Investments: Impacts of the Financial Crisis on Worldwide Telecommunications, 2012-2017

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a new market research and analysis report from The Insight Research Corporation: Capital expenditures (capex) by telecommunications service providers globally is expected to increase at a compounded rate of 1.5 percent, from $207 billion in 2012 to $223.3 billion in 2017.

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Cause Related Marketing: 2013 Non-Profit PR Grants Announced – Deadline Feb. 15, 2013 to Apply

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Cause Related Marketing: 2013 Non-Profit PR Grants Announced – Deadline Feb. 15, 2013 to Apply

TORRANCE, Calif. /Advertising Industry Newswire/ — California-based entertainment company, Neotrope, founded in 1983, recently announced its annual Nonprofit PR Grant Program for 2013. As in prior years, ten (10) U.S. based charitable non-profit “worthy causes” will receive in-kind grants totaling $50,000; including public relations, news dissemination and online marketing services, as part of the company’s 30th anniversary.

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Digital Asset Company serving major Hollywood studios and TV networks announces corporate rebranding, becomes DAX LLC

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Digital Asset Company serving major Hollywood studios and TV networks announces corporate rebranding, becomes DAX LLC

HOLLYWOOD, Calif. /Advertising Industry Newswire/ — Sample Digital, the leading provider of production workflow and media asset management tools to the film and TV industry, has announced its re-branding as DAX, LLC. The DAX name is derived from “Digital Asset Xchange” and best reflects the product, services and legacy of the company.

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Dynamic Media helps companies sound better for B2C with satellite music for retail, hospitality environments, and on-hold music

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Dynamic Media helps companies sound better for B2C with satellite music for retail, hospitality environments, and on-hold music

STERLING HEIGHTS, Mich. /Advertising Industry Newswire/ — “This is one of the best times of years to implement music for business,” Ryan Santangelo, president of Dynamic Media LLC says. “Music influences behavior and affects mood and allows retailers and restaurant managers to set the most appropriate environment for its customers. Happy customers buy and come back for more.”

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Twitter for Nonprofits training and marketing event hosted by Dawn Westerberg Dec. 6

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Twitter for Nonprofits training and marketing event hosted by Dawn Westerberg Dec. 6

DALLAS, Texas /Advertising Industry Newswire/ — The latest “Shine Brighter Series” of webcasts for nonprofits from Orange Leap will focus on “Twitter for Nonprofits” and be presented by Dawn Westerberg, president of marketing consulting firm Dawn Westerberg Consulting LLC, on December 6, 2012, 2 p.m. EST. There is no charge for nonprofits attending the session.

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CMI Marketing Research VP to present at IIR The Marketing Research Event 2012 in Florida

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CMI Marketing Research VP to present at IIR The Marketing Research Event 2012 in Florida

ATLANTA, Ga. /Advertising Industry Newswire/ — Laura Winn, VP client solutions for CMI Marketing Research, and Steve DiCarlo VP of market research, Fidelity Investments, will present “Honeymoon Period: Three Tips to Evaluate Your Early Customer Lifecycle” at IIR’s The Marketing Research Event (TMRE) Nov. 12-14, 2012 in Boca Raton, Fla.

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Jessica McLeish PR receives PRSA Capella Award for Annual Report developed for San Bernardino County Workforce Investment Board

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Jessica McLeish PR receives PRSA Capella Award for Annual Report developed for San Bernardino County Workforce Investment Board

CORONA DEL MAR, Calif. /Advertising Industry Newswire/ — J. McLeish PR, a public relations company that handles work for the San Bernardino County Workforce Investment Board, was honored at the Inland Empire Public Relations Society’s Polaris Awards on Oct. 24. The Polaris Awards, signifying the highest standards of performance in the Inland Empire, celebrate outstanding public relations tactics and programs. J. McLeish Public Relations received a Capella Award for an Annual Report developed for the San Bernardino County Workforce Investment Board.

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NonProfit Marketing: Tap Into New Donations with Non-cash and Online Giving

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NonProfit Marketing: Tap Into New Donations with Non-cash and Online Giving

DALLAS, Texas /Advertising Industry Newswire/ — Orange Leap is sponsoring its latest webinar for those in the business of managing and marketing non-profit orgs: “Tap Into New Donations with Non-cash and Online Giving,” presented by Kevin Myers of iDonate and part of Orange Leap’s Shine Brighter Series webcasts for nonprofit organizations.

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Localization LLC Expands Translation Services for Marketing and Branding Into Boston and New England Markets

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Localization LLC Expands Translation Services for Marketing and Branding Into Boston and New England Markets

BOSTON, Mass. /Advertising Industry Newswire/ — Localization LLC Translations recently announced its newest location in Boston, Mass. at One Boston Place. This new location is the result of the expanding need for translation and language service in today’s challenging advertising, marketing, and business markets.

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Product Launch: SafeToSleep Sleep and Breathing Monitor uses Fiber Optic Tech to Detect Baby’s Breath Rate

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Product Launch: SafeToSleep Sleep and Breathing Monitor uses Fiber Optic Tech to Detect Baby’s Breath Rate

DETROIT, Mich. /Advertising Industry Newswire/ — SafeToSleep recently announced the launch of its innovative new baby product, the Sleep and Breathing Monitor, decribed by the company as “a breakthrough in infant sleep safety that monitors each breath of a sleeping baby with hospital accuracy and streams the breath wave to a smartphone as it occurs.” Unlike current baby monitors that use audio, video, or movement to monitor a sleeping baby, the SafeToSleep system uses advanced fiber optic technology to detect the baby’s actual breath rate and breath wave.

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CMI Marketing Research adds Paul Gondek to CMI’s Healthcare Solutions Practice

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CMI Marketing Research adds Paul Gondek to CMI’s Healthcare Solutions Practice

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI Marketing Research recently announced the addition of Paul Gondek who has joined CMI to expand the company’s Healthcare Solutions practice to support healthcare, pharmaceutical, and medical device companies. As vice president client solutions and healthcare lead, Gondek will further enhance an experienced pharmaceutical team.

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Orange Leap Launches monthly Shine Brighter Series of Marketing Webinars for Non-profits

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Orange Leap Launches monthly Shine Brighter Series of Marketing Webinars for Non-profits

DALLAS, Texas /Advertising Industry Newswire/ — On October 23, Orange Leap launched a new monthly series of webcasts for nonprofit organizations called the Shine Brighter Series. The first webcast covered “5 Ways Nonprofits Can Get More Likes on Their Facebook Page” presented by Randy Vaughn of Fort Worth-based Marketing Twins.

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DB3 Agency helps Audrey Magazine pull out all the stops in Audrey’s Night Out 2012 Fashion and Music event in L.A.

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DB3 Agency helps Audrey Magazine pull out all the stops in Audrey’s Night Out 2012 Fashion and Music event in L.A.

LOS ANGELES, Calif. /Advertising Industry Newswire/ — The iconic Barker Hangar was the site, Saturday Sept. 15, 2012 for an evening of Music and Fashion as Audrey Magazine presented “Audrey’s Night Out 2012″ sponsored by 360 Jets. Production, creation, and brand integration was provided by DB3 Agency.

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Product Launch: Software Solution Helps Parents Protect Kids on the World Wild Web

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Product Launch: Software Solution Helps Parents Protect Kids on the World Wild Web

ORLANDO, Fla. /Advertising Industry Newswire/ — A new software solutions, the KidWideWeb, is a platform that makes it impossible for kids to enter harmful Internet sites like pornography, suicide, gambling, self harm, and violence. Specifically, this internet security platform will keep kids from landing on sites not appropriate for their age, according to the start-up company, The Children’s Internet, who developed it with crowdfunding assistance.

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Public-facing Digital Marketing Company, Crown, adds Pete Luongo to Advisory Board

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Public-facing Digital Marketing Company, Crown, adds Pete Luongo to Advisory Board

DAYTON, Ohio /Advertising Industry Newswire/ — Award-winning marketing and technology strategy company, Crown, recently announced the addition of Pete Luongo to its Board of Advisors. Luongo is the prior President and CEO of the Berry Company and a well-known author. He brings to the board his rich business experience gained over his 33-year career.

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Voices Mobile App for iOS devices will allow ad industry talent booking agents to search the Voices.com database

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Voices Mobile App for iOS devices will allow ad industry talent booking agents to search the Voices.com database

NEW YORK, N.Y. /Advertising Industry Newswire/ — Announced this weeek, the new Voices Mobile App for iOS devices, will allow advertising industry talent booking agents to search the Voices.com database of over 75,000 voice talents, review price quotes and listen to custom auditions from their mobile devices.

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CMI, a Full-service Marketing Research Firm, promotes Laura Winn to VP

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CMI, a Full-service Marketing Research Firm, promotes Laura Winn to VP

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research firm in Atlanta, has promoted Laura Winn from qualitative manager to vice president of client solutions. While Winn will continue to leverage her expertise in qualitative research, this new role will allow her to expand her strategic responsibility.

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Neotrope 2012 Non-Profit PR Grant awarded to The Pacific Pinball Museum (PPM) of Alameda, Calif.

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Neotrope 2012 Non-Profit PR Grant awarded to The Pacific Pinball Museum (PPM) of Alameda, Calif.

SAN FRANCISCO, Calif. /Advertising Industry Newswire/ — The Pacific Pinball Museum (PPM) of Alameda, California has been chosen as a grant recipient for Neotrope’s 2012 Non-Profit PR Grants Program. This grant will help the Pacific Pinball Museum further its mission: To inspire an interest in science, art and history through pinball and to preserve and promote this important part of American culture.

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Social Media Research events from SKIM Group in U.S. – Comparing Consumer Attitudes

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Social Media Research events from SKIM Group in U.S. – Comparing Consumer Attitudes

NEW YORK, N.Y. /Advertising Industry Newswire/ — The SKIM Group, an international market research agency, is kicking-off a new series of free educational webinars for the U.S. market this week. Each market-focused webinar is designed to provide marketers, researchers, and product brand managers with actionable insights they can put into practice in their own organizations.

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Political Orgs Can Now See How Redistricting Has Changed 2012 Election Congressional Districts with USgeocoder

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Political Orgs Can Now See How Redistricting Has Changed 2012 Election Congressional Districts with USgeocoder

SAN JOSE, Calif. /Advertising Industry Newswire/ — GIS software and technology company, Online Image, recently announced the Geocoded Address Batch Processing Service for New Congressional District Matching. Specifically of interest to political organizations, campaign coordinators, and marketing efforts.

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Marketing Long Term Care to Seniors: LTCA named a finalist in SeniorHomes’ Best of Web Awards 2012

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Marketing Long Term Care to Seniors: LTCA named a finalist in SeniorHomes’ Best of Web Awards 2012

OVERLAND PARK, Kan. /Advertising Industry Newswire/ — National LTC Network member Long Term Care Associates (LTCA) recently became a finalist in the ‘Social Media Rockstars – Organizations’ category of SeniorHomes’ 2012 ‘Best Of The Web Awards.’ The contest identified some of the most valuable resources across the web for seniors, caregivers and industry professionals in 10 categories, and was judged by a panel of leading experts in the senior living industry.

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Music Industry Marketing Expert, G-Man Marketing, Celebrates Decade of Entertainment Hype

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Music Industry Marketing Expert, G-Man Marketing, Celebrates Decade of Entertainment Hype

LOS ANGELES, Calif. /Advertising Industry Newswire/ — Whether you call it publicity, media relations or hype, everybody needs it and John Scott G of California-based G-Man Marketing has been providing it for a decade. G and G-Man Marketing have created work for Verizon Wireless, Goodyear, Auto Club, General Dynamics, Shakey’s Pizza, Toyota of Orange, and more.

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Kids social network, Weinstein Company, and MovieTickets website team for BULLY premiere events and promotions

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Kids social network, Weinstein Company, and MovieTickets website team for BULLY premiere events and promotions

HOLLYWOOD, Calif. /Advertising Industry Newswire/ — To support the premiere today of the anti-bullying documentary, ‘BULLY,’ Jackie Fame, Inc. (FAME), the leading kid/teen social network is joining forces with The Weinstein Company and MovieTickets.com. The PG-13 version of the anti-bullying documentary will open in 115 theaters.

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Qualitative Research Virtual Event features CMI’s Jean Fasching

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Qualitative Research Virtual Event features CMI’s Jean Fasching

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI’s Jean Fasching, today will present ‘Marketing Through Intermediaries: Simulated Conversations Put You In the Room’ during NewMR’s ‘Putting the ‘Qual’ in Qualitative Research’ Virtual Event, an international webinar series exploring leading edge qualitative research techniques.

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