Category Archives: Industry News

News specific to the ad industry trade, policy, legal and trends

Jody Collup

VP Marketing Jody Collup Named a Top 25 Most Connected Mortgage Professional

Jody Collup

LANSDALE, Pa. /Advertising & Marketing News/ — NEWS: Global DMS, a leading provider of Web-based compliant valuation management SaaS, announced that its vice president of marketing, Jody Collup, has been honored by National Mortgage Professional Magazine on its “Top 25 Most Connected Mortgage Professionals” list.

National Mortgage Professional Magazine cites that individuals who earn a spot on the list as being very well-connected, powerful networkers and influencers who hold deep domain experience in the mortgage banking industry. The list recognizes 25 individuals for the extensive relationships they have developed with people and organizations across the mortgage supply chain.

“I feel very privileged to be designated to National Mortgage Professional Magazine’s Top 25 Most Connected Mortgage Professionals list,” says Collup. “I’ve been fortunate to have established a strong network in the mortgage industry, which has helped tremendously in my driving successful marketing initiatives; I’m elated that the magazine’s judges recognized this.”

Jody is a dynamic, senior-level marketing professional with over 20 years of experience working in all facets of marketing communications. She specializes in numerous areas of the profession, including strategy planning and execution, brand management, public relations, media relations, advertising, customer communications, website management, trade shows, competitive analysis, project management and social media marketing.

Currently the vice president of marketing at Global DMS, Jody oversees the company’s marketing strategy to increase sales revenue and drive company growth. Prior to Global DMS, she spent six years at Calyx Software as the company’s director of marketing, helping build and maintain one of the most recognizable technology brands in the mortgage industry.

“The social media has become such a part of our lives, both personally and professionally, and people like Jody Collup and the other 24 mortgage professionals who made our ‘Top 25 Most Connected Mortgage Professionals’ list have truly embraced this concept,” said Eric C. Peck, editor-in-chief of National Mortgage Professional Magazine. “The impact of Jody’s extensive network has clearly compelled her peers to nominate her for this honor, and I, along with my team, congratulate Jody on being named to this prestigious list.”

Jody is well-versed in complex mortgage technology solutions for lenders, banks, credit unions, GSEs, third party service providers, and other mortgage entities. She is an active member of the Mortgage Bankers Association (MBA) and regularly serves as a thought leader and expert resource in the mortgage media.

About Global DMS:

Founded in 1999 and headquartered in Lansdale, Pennsylvania, Global DMS is a leading provider of commercial and residential real estate valuation solutions catering to lenders, servicers, AMCs, appraisers and other real estate entities. The company’s solution set is cost effectively delivered on a software-as-a-service (SaaS) transactional basis that ensures compliance adherence, reduces costs, increases efficiencies and expedites the entire real estate appraisal process. Global DMS’ solutions include its eTrac valuation management platform, eTrac WebForms, Global Kinex, AVMs, the MISMO Appraisal Review System (MARS) and AMCmatch.com.

For more information, visit the company’s web site at http://www.globaldms.com/ or call (877) 866-2747.

This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network – all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Market Research - Strategic Data Services for US Businesses

Market Research – Strategic Data Services for US Businesses: IP VPNs, Ethernet, Cloud, and Hosting Services, 2013-2018

Market Research - Strategic Data Services for US Businesses

According to a market research study announced this month from Insight Research Corporation, the study projects that the aggregate market for a key group of data services will grow two to three times the rate for basic transport services over the next five years. Insight’s newly-released market analysis report, “Strategic Data Services for US Businesses: IP VPNs, Ethernet, Cloud, and Hosting Services, 2013-2018″ includes full segment details for U.S. wireline data services, including IP applications services in the cloud such as infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and software-as-a-service (SaaS).

Fran Caulfield, Research Director for Insight Research, said: “The groups of telecommunications services we’ve identified are fast becoming a growth engine for businesses of all types, and supplying these services to U.S. businesses will give a shot in the arm to U.S. telecommunications suppliers.”

With many voice and legacy data services declining, these advanced strategic services represent the highest growth areas for telecom services targeted to U.S. businesses. Advanced strategic services include business broadband, IP VPNs, Ethernet, IP applications in the cloud, and hosting services.

In addition to the revenue forecasts for IP-VPNs and Ethernet market segments, unit forecasts are provided for various data port speeds, ranging from 1 Mbits per second to 10 Gbits per second.

“These data applications are strategic in the sense that they are driving exponential traffic growth onto corporate networks and supplying advanced services such as IP applications in the cloud. Ethernet access to these cloud-based applications is the future, and service providers need to make the strategic choice to focus their investments and resources on this growth segment,” Caulfield concluded.

An excerpt of this market research report, table of contents, and ordering information are online at http://insight-corp.com/reports/wirelinedata13.asp .

The report is available immediately in electronic format (PDF) and can be ordered online. Visit our website at http://www.insight-corp.com/ or call 973/541-9600 for details.

Overview:

Advanced Strategic Services Summary

Advanced strategic services are a collection data services aimed at businesses that Insight’s research suggests are “strategic” to US carriers because they have become the key revenue-generators. These major revenue-generating services include:

· Business Broadband (BB);

· Internet Protocol -Virtual Private Networks (IP-VPNs);

o >=1 Gbit/s

o 100 Mbit/s – 1 Gbit/s

o 10 Mbit/s – 100 Mbit/s

o <10 Mbit/s

· Ethernet services;

o >=1 Gbit/s

o 100 Mbit/s – 1 Gbit/s

o 10 Mbit/s – 100 Mbit/s

o <10 Mbit/s

· IP application services;

o Various managed layer 3-7 capabilities

o Cloud computing [Infrastructure-as-a-Service (IaaS); Platform-as-a-Service (PaaS);Software-as-a-Service (SaaS)]; and

· Hosting services.

The advanced strategic services we identify in this study are a collection of independent data services that ride atop wireline networks and which businesses use to access their various on-line business applications. In our report we are positioning advanced strategic services as a subset of the broader wireline services category, which includes voice, data, and video services. (Continued … see executive summary.)

Market Segmentation:

Business Broadband Subs
Business Services Revenues
Voice
Data
Video
Business Data Services Revenues
Broadband
Dedicated IP
Private Line
Frame Relay
Advanced Strategic
Advanced Strategic Services Revenues by Service
IP VPN
Ethernet
IP Application
Hosting
IP VPN Services Revenues by Access Speed
>=1 Gbs
100 Mbps – 1 Gbps
10 Mbps – 100 Mbps
<10 Mbps port
Ethernet Services Revenues by Access Speed
>=1 Gbs
100 Mbps – 1 Gbps
10 Mbps – 100 Mbps
<10 Mbps port
IP Application Services Revenues
Infrastructure-as-a-Service (IaaS)
Platform-as-a-Service (PaaS)
Software-as-a-Service (SaaS)
Hosting Services Revenues
IP VPN Ports by Access Speed
>=1 Gbs
100 Mbps – 1 Gbps
10 Mbps – 100 Mbps
Ethernet Ports
>=1 Gbs
100 Mbps – 1 Gbps
10 Mbps – 100 Mbps
<10 Mbps port.

Pricing Information

Hard Copy Price
$ 3995
Electronic Copy Price
(PDF License Descriptions)
$ 4695 Single-User Printable PDF

$ 6995 6-Seat Printable PDF

$ 10000 Unlimited Corporate-Wide Distribution.

MORE INFORMATION: http://insight-corp.com/reports/wirelinedata13.asp .

Kelly Weppler

Interview: Kelly Weppler, principal and founder of WH & Associates chats about B2B Duct Tape Marketing

Kelly Weppler

Getting a B2B marketing campaign started can be daunting, and many marketing experts have adopted the so-called “duct tape marketing” program created by John Jantsch to provide key focus implementations for their clients. Kelly Weppler is the owner and founder of WH & Associates, an inbound marketing agency that works with business-to-business (B2B) companies to “enhance their online presence, to generate leads, and to design a complete customer experience that helps their clients stand out from their competitors.” Weppler uses Duct Tape Marketing and this week is co-hosting a webinar for B2Bs who want to learn more about this strategy and methodology.

Weppler will be a guest instructor alongside Duct Tape Marketing author and founder, John Jantsch, during a three-day online seminar for business owners starting June 26, 2013. For those unable to “attend” recordings of the entire 18 hours of training will be available for a fee. More information on this session at: http://www.creativelive.com/courses/duct-tape-marketing-john-jantsch .

According to Weppler, her agency is known for promoting a unique combination of high tech and high touch marketing in the technology space. With more than 20 years in sales and marketing, she frequently encounters business owners who are paralyzed by the sheer number of choices they face in promoting their businesses.

So what is Duct Tape Marketing? Duct Tape Marketing was created by small business guru John Jantsch and the term came about because duct tape is a household staple that sticks to everything and that’s essentially how you can think of the Duct Tape Marketing program, says Kelly.

I asked Kelly a few questions about the seminar series, and her take on B2B marketing in her area, since she specializes in Southern California companies and brands.

Christopher: HI, Kelly. Q: what is the #1 question that B2B folk ask you about marketing their small business to local, or hyperlocal?

Kelly: B2B folks seems to be really focused on their online efforts, SEO, content, social networking for local growth and are very focused on having prospects find them. And yes that’s important given we research most of our purchases online before we make any commitment.

This piece is important because it’s what helps to generate the leads. But what is equally important for these folks is that most of these B2B sales aren’t made or closed online. That means you have to create some systems and processes in your sales and marketing plan that deliberately take these leads offline to help move them through the buying process. And this is where your offline marketing efforts have to be considered in your marketing system.

It could be an event, introductions to or from other strategic partners, part of your referral marketing system, phone calls, etc. these are all offline activities that are what really move the deal forward and help to close it. Paying attention to these kinds of things are what will make you successful.

Christopher: What do you think business folks who need a marketing boost will learn from the webinar?

Kelly: From this session, I think the most important thing is for business owners to start thinking about marketing systematically. Marketing is not an event, it’s an ongoing part of the business that needs to be performed routinely and consistently because that’s what builds momentum in the business.

When you treat marketing as an event and do it sporadically, you end up with peaks and valleys in the revenue stream. To build a more predictable revenue stream requires routine and consistency.

Business owners will always ask about specific tactics–should I be doing PPC ads, should I be blogging, doing direct mail, etc., etc. And the second point to remember is that there isn’t one magical marketing tactic. There’s clearly evidence that they all work, however, when they are integrated and work together, they are that much more powerful. And when you employ these tactics on a routine and consistent basis, you see all boats rise with the tide.

Christopher: What kinds of companies in California, where you specialize, have you seen doing better this year in the up/down economy?

Kelly: I’m seeing technology companies and those in the home services and home contractors area picking up. In both cases, it may be because that was the kind of spending that people stopped the last few years. When the economy really slowed, people made due with the technology they had and what was in their homes, and now you’re seeing growth to the point where it’s become very inefficient and breakage in both of these industries.

I think the other point though is that I’m seeing these businesses pick up and do more with their marketing because they’re starting to understand that doing nothing isn’t the answer either. So these business are getting better educated about what they can do and how the internet can really help them compete. It’s one of those tools that makes a number of marketing tactics that much more cost effective and accessible so they can compete and compete well with much bigger companies that have a lot more resources.

Christopher: Thanks Kelly.

Learn more about Kelly and her services at: http://www.whandassociates.com/ .

 
Copr. © 2013 by Christopher Laird Simmons, for Advertising & Marketing News – all commercial and reprint rights reserved. Photo courtesy Kelly Weppler.

Phillips MediaSource

Phillips MediaSource rebrands to focus on and better serve HD Video and Broadcast Clients in Texas

Phillips MediaSource

Phillips Productions, Inc., a leader in television program development and HD video production located in Texas, recently announced a re-branding effort and has changed its company name to “Phillips MediaSource.”

With clients across the state of Texas using its various video content development strategies, Emmy®-winning HD video production services, and integrated marketing communications consulting, the name change will “better reflect the company’s comprehensive portfolio of clients in the higher education, destinations and Fortune 1000 categories.”

“Today’s unveiling of Phillips MediaSource marks a significant milestone for the company. The Phillips Productions name, which originally stood for broadcast video production, no longer adequately represented our company, our products and solutions, our expertise, and our position as a recognized leader in online and offline marketing and HD video production,” said Bob Phillips, President and CEO of Phillips MediaSource.

“The Phillips MediaSource name embodies our ability and our continued commitment to producing the Emmy award winning television program, ‘Texas Country Reporter’ with Bob Phillips as well as continuing to help our clients communicate in the digital world. We are connecting on a daily basis with targeted audiences through our unique expertise in Authenticity Marketing and Experience Branding,” Phillips added.

In conjunction with the name change, the company also announced the introduction of two advanced solutions already in use by clients:

The Script to Screen Value Package:
It starts with strategy and planning, includes Emmy(R) award winning writing and the latest digital technology to produce, post and deliver HD video projects – all under one roof. This brings value and efficiency to both single projects as well as campaigns.

The Integrated Marketing Communications Workshop:
An affordable 6-hour workshop including on-site facilitation that gains positive consensus across the organization and is followed up with written observations and recommendations to improve a client’s Over Arching Brand Experience(TM).

“Growth necessitates change. The new name more accurately reflects the company’s hybrid position and our product advancements further align our commitments and expertise in providing Emmy award winning content development, video production and marketing consulting services,” said Phillips.

To coincide with the new brand identity, the company has launched a new Web site, http://www.phillipsmediasource.com/ . Effective immediately, all future business activity will be conducted using the new name. Phillips Productions is now a subsidiary of Phillips MediaSource. There has been no change in the company’s management or ownership.

Phillips described the company vision as follows (and this also appears on the new website): We’ve always said that we earn our next project by outperforming expectations on the last one. So it’s in our nature to seek tomorrow’s answers, and develop far-sighted, innovative and effective solutions for our clients’ challenges, moving their business forward while faithfully representing their brand. The message is this – what you say and how you say it, matters every bit as much as where you say it and to whom you say it. And it’s our job to balance all four.

Photo Caption: Bob Phillips (center) and the team at Phillips MediaSource. For info on the entire team, visit: http://phillipsmediasource.com/about .

Voiceover Talent Marketplace

Voiceover Talent Marketplace Welcomes 100,000th Member and Launches Updated Responsive Booking Portal

Voiceover Talent Marketplace

NEWS: For the past decade, London, Ontario based Voices.com has helped advertising industry professionals connect when seeking voiceover talent, and voice actors. It’s also become a top destination for those seeking to make a living by promoting their voice acting abilities for projects ranging from animation, to TV spots and PSAs, to documentary and feature film work. This month, Voices is celebrating the registration of its 100,000th voice talent member with the launch of a new website, rebuilt from the ground up around HTML5/Bootstrap and “responsive design.”

Responsive design is a win-win for both the company and its customers. Traveling down the road of responsive design became an absolute must for Voices.com following a substantial increase in visitors accessing the site via mobile devices such as iPhone, iPad and the Android-powered Galaxy SIII with mobile visits increasing 43 percent year over year.

“As a result of our responsive design implementation, visitors to the Voices.com site are more engaged and staying on the website for longer periods of time,” says David Ciccarelli CEO and co-founder of Voices. “People are visiting more often with 86 percent of members visiting daily. Of those visitors, they are also staying 17 percent longer on the site than they were just a year ago.”

Consider the following statistics from a recent Forrester Research report:
* Mobile web browsing is projected to take over desktop Internet usage by 2015 – or sooner.
* 90 percent of people use multiple screens to access the web.
* 90 percent of smartphone searches results in a purchase or a visit to a business.

Learn more: http://www.voices.com/ .

About Voices:
Voices.com strives to achieve amazing things through the talent and faith of ordinary people. Voices.com is the online marketplace that connects businesses with voice over talent. More than 200,000 people from companies like ABC, NBC, ESPN, PBS, The History Channel, The Discovery Channel, Sony Pictures, Audible, Comcast, Bell Canada, Google, Microsoft, Cisco, Western Union, American Airlines, Toyota, Ford and GM as well as organizations such as the U.S. Army and the U.S. Government entrust the Voices online marketplace with their stories and collaborate online.

Editorial note: story updated to fix typo on “bootstrap.”

New Home Nexus

Elliot Light launches New Home Nexus, a marketing, sales and advertising firm connecting home buyers and builders

New Home Nexus

NEWS: Construction industry marketing veteran Elliot Light recently announced his formation of New Home Nexus, a marketing, sales and advertising firm that “will connect buyers and builders.” From initial due diligence to final sale, New Home Nexus will serve homebuilders, investors, asset managers and financial institutions throughout Southern California.

Light and New Home Nexus have developed a consumer-centric approach that is based on current consumer insights and research. This research enables clients to design and build the right home for today’s buyer. In addition, New Home Nexus provides a targeted, aggressive, lead generation system that increases traffic count, generates higher referral sales, increases advertising effectiveness and drives sales for builders.

“The decades-old model for selling new homes is changing. Today’s homebuyers are smarter, more tech savvy, more ethnically diverse and more demanding than ever before,” says Light. “Our extensive market knowledge and research empowers us to meet the needs of both the modern buyer and builder, ultimately driving both sales and customer satisfaction.”

Light has more than three decades of new home sales, marketing and advertising experience. He is now leveraging that experience to provide strategic marketing direction, the oversight of on-site sales, and the direction of client advertising and promotion. As the past President of L&A Marketing and Advertising, Light has extensive experience in lead generation, brand development, promotional marketing plus traditional and on-line advertising.

For his work with L&A Marketing and Advertising, Light received industry awards from numerous organizations including Inland Empire Sales and Marketing Council, the Southern California Sales and Marketing Council, San Diego Sales and Marketing Council, the National Homebuilder Association, and others.

About New Home Nexus:
Irvine-based New Home Nexus is a sales, marketing and advertising firm that specializing in the marketing and sales of new housing projects for residential builders. Formed on a consumer centric marketing platform, New Home Nexus provides builders with the consumer insights they need to design and sell to the modern home buyer. More information about New Home Nexus is available at http://www.newhomenexus.com/ .

TRUEBRIDGE INC

Truebridge hires Ken Wells as EVP of Relationship Marketing to lead financial services marketing focus

NEWS: Boston-based financial services marketing firm Truebridge, Inc. recently announced that they have hired Ken Wells as EVP of Relationship Marketing. Wells will head up a new unit that helps financial institutions maximize the power of their retail organization to drive more revenue from multiple business lines.

TRUEBRIDGE INC“With costs cut to the bone, increased bank profitability has to come from the revenue side,” says Stewart Rose, CEO of Truebridge. “Financial institutions large and small are grappling with the problem of how you do more with less. On the surface, banks seem to have many competitive advantages, yet their share of wallet remains well below where it could be. With Ken’s background that combines consumer retail marketing with community bank management, he is uniquely qualified to help institutions tackle this problem.”

Wells has developed and executed successful marketing programs with some of the country’s most well-known brands, Including Discovery Channel, Conde Nast Publications, and Harry & David. Most recently Wells was EVP & CMO of PremierWest Bank in Medford, Ore., helping to transition the bank from a product centric to a customer centric model to drive cross-sell opportunities across retail, commercial, mortgage, securities brokerage, and wealth management.

“The daunting challenges of the banking landscape call for new approaches,” said Wells. “With customers and products in place, banks have thousands of selling opportunities right in front of them; they just need help in seeing them. In the past, banks have operated many business lines as independent silos, but driving new sales without adding a lot of cost means better leveraging their retail banking operation.”

The hiring of Wells complements the recent Truebridge acquisition of American Brokerage Consultants and the hiring of their founder, Dick Ayotte. According to Rose, “These individuals give Truebridge a unique opportunity to broaden our services in a direction that is in great demand. We are truly fortunate to be joined by these two industry leaders, spanning the scope of retail banking, brokerage, insurance, and wealth management.”

About Truebridge:

Truebridge, founded in 2000, provides financial institutions with an education based marketing system that helps banks and credit unions market more of their products to a wider range of customers, increasing customer loyalty and profitability. The Smart Life Connect marketing system enables financial institutions to deliver a new customer experience, becoming a more important part of their customers’ lives and a place they go for more of their financial needs.

In addition, Truebridge offers a wide range of marketing services and revenue enhancement consultation to banks and credit unions. Truebridge is located in Boston, Mass. with satellite offices in Florida and Oregon.

Learn more at: http://www.truebridge.com/ .

Food Finders, Inc

Food Finders, Inc. of Signal Hill, California wins Non-Profit PR Grants Award for 2013

NEWS: Food Finders, Inc. of Signal Hill, California, recently announced it won selection this year of the Neotrope 2013 J.L. Simmons NonProfit PR Grant award. Food Finders is celebrating an important milestone this year. As of April of this year, Food Finders has reached a “100 million pounds of food rescued” milestone; meaning, since 1989, the nonprofit has received 100 million pounds of food donated and redistributed to feed those who are food insecure.

Food Finders, IncWith this commitment, Neotrope(R) will assist with Food Finders’ mission to redistribute food donated by the regional hospitality industry and local grocers to feed those who are food insecure.

“Food Finders is a multi-regional nonprofit organization with a mission to eliminate hunger in our local communities,” shared Patti Larson, Executive Director of Food Finders, Inc. in Signal Hill, Calif. “Neotrope/Send2Press will support our effort to increase awareness of what we do, encouraging community businesses such as hotels, caterers, banquet rooms, restaurants and more – along with local residents – to ensure that no food gets wasted, but rather donated to feed those less fortunate.”

April also coincides with Food Finder’s 24th Anniversary of doing food rescue/hunger relief. “We’re excited to hit that mark, and are on goal to collect 7.3 million pounds of food in 2013,” adds Larson.

As part of this in-kind grant program, Neotrope is providing public relations (PR) solutions, news dissemination (through its Send2Press(R) Newswire service), online advertising, and social media marketing for Food Finders, Inc. This program is intended to help raise awareness of the 501(c)3 non-profit to traditional media, to the public, as well as potential sponsors and donors, regarding their efforts in distributing food directly to more than 200 missions, shelters and social service agencies to feed the needy and impoverished.

“We’re honored in providing assistance for Food Finders,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “Their efforts fill a notable need in local communities where daily hunger is still a desperate problem for some, and not just the homeless. Food Finders uses the term ‘food insecure’ and this need can equally apply to families who are ‘under employed’ which is a growing segment of the U.S. population not being well addressed by the Federal or State agencies. Food Finders’ mission is one of the most admirable in finding and rescuing food to redistribute to those needing it most, and we truly look forward to helping them raise awareness and engagement for their efforts.”

About Food Finders, Inc.:

Food Finders is a community-based food rescue organization, founded in 1989, that serves as a conduit for food, education, and awareness between donors, volunteers, agencies and people in need. Its vision is to eliminate hunger and food waste, while improving nutrition in the communities we serve.

Headquartered in Signal Hill, Calif. (in Los Angeles county), Food Finders picks up donated food from hundreds of local grocery stores, bakeries, restaurants and produce markets and distributes it directly to more than 200 missions, shelters and social service agencies to feed the needy and impoverished.

Food Finders also helps merchants comply with the California Waste Management law, requiring them to cut their waste by 50 percent, and more recently mandated, 75 percent. Instead of going to landfills, the wholesome, consumable food is being used to feed hungry children and adults.

Learn more online at: http://www.foodfinders.org/ or follow on Facebook at: https://www.facebook.com/foodfinders .

About Neotrope:

Since 1983 Neotrope(R) has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online magazines. The company pioneered the concept of search optimization of press release content back in 1997 and has been at the forefront of many communication and technology movements for three decades. Neotrope was an Inc. 5000 company in 2009. More information: http://www.Neotrope.com/ .

About the Non-Profit PR Grants:

The Non-Profit PR Grants program was originally launched in 2000 to help assist U.S. 501(c)3 worthy causes to raise awareness, attract halo sponsors, and better connect with donors and volunteers.

For 2013, the Grant has been named after the company co-founder, the late Dr. J.L. Simmons, PhD, who passed away in 2003. Henceforth the Neotrope PR Grants will be known as the “J.L. Simmons Non-Profit PR Grant.”

With this grant program, Neotrope has been honored to help many worthy causes in past years, including Camp Blue Skies, Children Awaiting Parents, Fresh Start Surgical Gifts, Girls Write Now, Move for Hunger, The Native Voices Foundation, The Pacific Pinball Museum, The Bob Moog Foundation, Special Equestrians, Starlight Children’s Foundation, World Savvy and dozens more.

Additional information regarding the Neotrope 2013 J.L. Simmons Non-Profit PR Grant program for U.S. charitable non-profits and grant recipients can be found at: http://send2press.com/non-profit/ and also http://prgrants.com/ – or on Facebook https://www.facebook.com/NonProfitPRGrants .

CPEP

Catalysts Powering Educational Performance (CPEP) wins NonProfit PR Grant for 2013

MIDDLETOWN, Conn. /Advertising Industry Newswire/ — Catalysts Powering Educational Performance (CPEP) of Middletown, Connecticut recently announced it has been selected as a recipient of Neotrope’s 2013 J.L. Simmons NonProfit PR Grant award. With this commitment, Los Angeles-based Neotrope will provide national public relations support to CPEP over the next year to raise awareness around its programs and accomplishments.

CPEP“We are thrilled to be selected by Neotrope to receive this grant. In addition to the ability to showcase our programs and accomplishments, this partnership gives us the opportunity to recognize and celebrate our 25th anniversary in a way that would not otherwise be possible,” said CPEP CEO Bruce Dixon. “This opportunity provides us with an opportunity to position our organization for the next 25 years.”

This grant will assist CPEP with promoting its mission of serving as a catalyst to significantly change underrepresented students’ knowledge, attitudes and behaviors related to the pursuit of science, technology, engineering and mathematics (STEM) careers through innovative out-of-school programs. In addition, with 2013 marking CPEP’s 25th anniversary, this grant will showcase CPEP’s anniversary celebrations, including its 25th Anniversary Gala on October 26, 2013.

Through a variety of programs, CPEP has engaged more than 25,000 underserved and underrepresented students in STEM education over the past 25 years. Many of these students have since graduated high school, pursued STEM education in college and are now successful employees in STEM careers. Ultimately, CPEP has successfully diversified the STEM workforce as a result of its innovative and engaging programs.

As part of this in-kind grant program, Neotrope(R) is providing public relations (PR) solutions, news dissemination (through its Send2Press(R) Newswire service), online advertising, and social media marketing for CPEP. This program is intended to help raise awareness of the 501(c)3 non-profit to traditional media, to the public, as well as potential sponsors and donors, regarding their efforts in the promotion of and engagement in STEM education. CPEP’s goals are to broaden awareness about CPEP’s programs, accomplishments and fundraising efforts.

“With Neotrope’s assistance, we are hoping to engage new and innovative audiences with us,” said Dixon. “Neotrope’s experience and reach combined with our mission and message will help us achieve our vision.”

“We’re honored to be providing assistance to the CPEP, in both sharing their successes and recognizing this milestone year,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “CPEP is proactively working to inspire and prepare students in all economic classes throughout the U.S., to pursue science, technology, engineering and math (STEM) careers. As someone who grew up inspired by technology, and with PhD and math degrees running rampant in our household, I know the value of getting the right nudge to look at tech as being fun and accept the challenges that come with that pursuit.”

About Catalysts Powering Educational Performance (CPEP):

In 1986, a group of engineers, college faculty and secondary educators created an innovative out-of-school program designed to inspire and prepare underrepresented and underserved students to pursue science, technology, engineering and math (STEM) careers. Launched in one school with 40 students, CPEP is now in 11 school districts, 42 schools and directly impacting 1,500 students annually across Connecticut.

CPEP serves as a catalyst to change underrepresented and underserved students’ knowledge, attitudes and behaviors toward the pursuit of STEM education and careers. Results indicate there is a consistent 60 percent increase in the percentage of students who desire to pursue a STEM career after just one CPEP experience and 90 percent of CPEP students report acceptance into college.

CPEP has won several awards recognizing the organization for its achievements and accomplishments, including the Turbo Award for Excellence in Nonprofit Management by the Harvard Business School Alumni Association of Connecticut, the Golden Torch Award from the National Society of Black Engineers, the Presidential Award from the National Science Foundation for its Mentor Program in the New Haven Public Schools, and the 21st Century Solutions Award by NBCUniversal Foundation.

With 2013 marking its 25th anniversary, CPEP seeks to leverage its accomplishments to continue to grow and position CPEP to impact the workforce of the 21st century.

For more information about CPEP, located at 211 South Main Street, Middletown, CT 06457, visit http://www.cpep.org/ or contact via email at dixonb@cpep.org or call 860-638-1220.

About Neotrope:

Since 1983 Neotrope(R) has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online magazines. The company pioneered the concept of search optimization of press release content back in 1997 and has been at the forefront of many communication and technology movements for three decades. Neotrope was an Inc. 5000 company in 2009. More information: http://www.Neotrope.com/ .

About the Non-Profit PR Grants:

The Non-Profit PR Grants program was originally launched in 2000 to help assist U.S. 501(c)3 worthy causes to raise awareness, attract halo sponsors, and better connect with donors and volunteers.

For 2013, the Grant has been named after the company co-founder, the late Dr. J.L. Simmons, PhD, who passed away in April of 2003. Henceforth the Neotrope PR Grant(s) will be known as the “J.L. Simmons Non-Profit PR Grant.”

With this grant program, Neotrope has been honored to help many worthy causes in past years, including Camp Blue Skies, Children Awaiting Parents, Fresh Start Surgical Gifts, Girls Write Now, Move for Hunger, The Native Voices Foundation, The Pacific Pinball Museum, The Bob Moog Foundation, Special Equestrians, Starlight Children’s Foundation, World Savvy, and dozens more.

Additional information regarding the Neotrope 2013 J.L. Simmons Non-Profit PR Grant program for U.S. charitable non-profits and grant recipients can be found at: http://send2press.com/non-profit/ and also http://prgrants.com/ .

Insight Research Corporation

Market Research: Private Line and Wavelength Services, 2013-2017

BOONTON, N.J. /Advertising Industry Newswire/ — The latest market research study from Insight Research, “Private Line and Wavelength Services, 2013-2017,” implies that the $35 billion U.S. private line services market is expected to decline one percent annually over the next five years, as the shift to packet-based services offsets demand for higher bandwidth private lines.

Insight Research CorporationPrivate lines are leased point-to-point circuits that are used for a variety of applications, including connecting enterprise locations and backhauling cell towers to mobile switching centers. The new market research study, “Private Line and Wavelength Services, 2013-2017,” provides an in-depth analysis of the U.S. market, including a study of the transition from frame relay and ATM networking to IP networks and the uplift driven by new video and data applications.

While private line revenues will decline modestly, equivalent circuit counts will continue to rise driven by cloud computing and the new video applications.

“We have reached one of those unique periods where demand is rising yet revenues are in decline. Price erosion and the shift to lower unit pricing at higher bandwidth tiers are to blame,” says Fran Caulfield, Insight Research Director.

“The need to backhaul data-intensive wireless services and increased local bandwidth for wireline data and video services will prevent significant revenue erosion for the foreseeable future,” Caulfield concluded.

“Private Line and Wavelength Services, 2013-2017″ evaluates the total private line market and segments it by local and long distance private line service revenue, wholesale and retail private line revenue, revenue by type of carrier, revenue by T1, T3 or OC-n circuit class, as well as the number of T1, T3, and OC-n private lines sold. Estimates of wavelength revenues are also provided.

A free report excerpt, table of contents, and ordering information is available online at http://www.insight-corp.com/reports/pl13.asp . The full, 195-page report is available immediately in electronic format (PDF) and can be ordered immediately. Visit our website http://www.insight-corp.com/ for details.

About Insight Research Corp:
Insight offers market research reports unmatched in depth and quality, and custom research services designed to meet our clients’ unique needs. Our Subscription Program clients receive their choice of Insight reports and the most prompt, responsive analyst inquiry service in the industry.

Since its founding in 1990, Insight has gained a reputation for objective, thoughtful market research. Telecommunications industry analysis is our sole focus; we are in the marketplace every day evaluating information and analyzing data, providing the most current, leading-edge market assessments. By continually expanding our agenda to serve the changing needs of our clients, we have earned a reputation for unparalleled customer support.

Kathryn Kendell

Kathryn Kendell joins ProSource executive leadership team as Vice President of Marketing in Ohio

CINCINNATI, Ohio /Advertising Industry Newswire/ — ProSource, a regional leader in business solutions for variable data printing, and improving mission critical business processes, recently announced that Kathryn Kendell has joined its executive team as Vice President of Marketing. As VP of Marketing, Ms. Kendell will be responsible for leading marketing strategy, planning, execution and evaluation to meet or exceed overall objectives and ensuring customer satisfaction.

Kathryn Kendell“I am excited to join this dynamic organization,” states Kathryn Kendell. “The leadership team is fantastic. The entire organization is top notch with a customer driven culture, and I am very proud to now be part of this team.”

Ms. Kendell comes to ProSource with over 20 years of marketing experience in the technology sector. She has held prior leadership roles with Fortune 500 and privately held companies specializing digital marketing, technology and consulting.

“We are excited to welcome Kathryn Kendell to our team,” states Brad Cates, President and CEO. “She brings a wealth of marketing and leadership experience to ProSource. She will provide brand insights and strategic direction as we continue to grow, enhance our product and services and deliver superior value to our clients.”

Ms. Kendell is a graduate of Ohio University and Central Michigan University and resides in Dayton, Ohio.

About ProSource:
ProSource is a leader in the office technology and business services field. Through intense focus on customers and the integration of leading technologies, ProSource provides solutions for copying, printing, automating, and improving mission critical business processes. ProSource, with an office in Dayton, is headquartered in Cincinnati and is one of the fastest growing companies in the region.

For additional information visit http://www.totalProSource.com/ .

Beth Thompson

Beth Thompson joins CMI as VP Qualitative Research for Pharma Industry Marketing Analysis

ATLANTA, Ga. /Advertising Industry Newswire/ — Beth Thompson has joined CMI as Vice President, Qualitative Research. Thompson brings a 20-year track record of successfully conducting highly complex domestic and global marketing research with a focus on the pharmaceuticals and life sciences industries. CMI Research is a leader in marketing research services and insight.

Beth ThompsonThompson commented: “I was thrilled when CMI extended the invitation to assume leadership of the qualitative team. The company has a strong reputation for providing solid approaches and impactful insights on a wide range of strategic business issues. I was especially intrigued with CMI’s approach to defining the paths customers take and then identifying the touch points and triggers that affect behavior. We uncover the real – often subconscious – critical elements that impact physicians’ and patients’ decisions whether to treat a condition and what medication to prescribe.”

“We are very pleased to have Beth leading our qualitative team,” Chet Zalesky, president and CEO of CMI. “She has earned a terrific reputation in the industry, both as a qualitative expert and a seasoned team leader.”

Thompson’s experience spans multiple industry verticals from financial services to healthcare insurance, with a particularly deep background in the pharmaceuticals and life sciences industries. She has conducted countless studies over the past two decades in pharmaceuticals, as well as in medical devices, surgical interventions and procedures, diagnostics, and biotechnology products.

Before joining CMI, Thompson managed her own qualitative consultancy for a number of years and has held senior positions leading qualitative research teams and conducting qualitative research for at Genactis, AlphaDetail, and GfK. She holds a PhD (ABD) in Political Science from Rutgers University and a BA in International Relations from the University of Michigan.

About CMI:

CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com/ .

Derek Thomas

Derek Thomas named Chief Strategy Officer at Edgewood Partners Insurance Center

SAN FRANCISCO, Calif. /Advertising Industry Newswire/ — Edgewood Partners Insurance Center has added Derek Thomas as Chief Strategy Officer and Managing Principal. Thomas brings to EPIC more than 25 years of progressive experience and leadership within insurance companies, brokerage firms, Internet and e-commerce companies, as well as the non-profit sector. EPIC is a retail property, casualty and employee benefits insurance brokerage.

Derek Thomas“EPIC is focused on delivering a high return to its clients through individual initiative, strong teamwork and an overall focus on operational excellence,” said Thomas. “I appreciate that personal accountability, collaboration, competition and just having fun are so deeply engrained in EPIC’s culture. I couldn’t be happier about this opportunity to continue creating something truly unique and different in the insurance brokerage business.”

Thomas will be based in EPIC’s San Francisco office and he will report to EPIC co-founder and president, John Hahn. “We are excited to add a respected and ‘battle tested’ professional like Derek in this key position,” said Hahn. “He is just the kind of experienced leader who can help us achieve our goals of doubling our client base and our revenue over the next five years.”

Thomas’s responsibilities will center on further developing strategy, driving profitable growth and operational excellence. He will work closely with business units and industry teams in Northern and Southern California. In addition, Thomas will lead initiatives related to recruiting, talent development and the retention of EPIC’s “best and brightest” team members.

Prior to joining EPIC, Thomas held a number of executive positions with the Aon Corporation, the Chubb Group of Insurance Companies, GMAC Insurance and LeaseTerm Solutions. His experience includes strategy development, organizational development, general management, and leading sales and marketing operations.

Prior to co-founding and serving as a Managing Director with LeaseTerm Solutions, Thomas served as Senior Vice President of Strategy/Business Development and Chief Sales Officer for Aon Affinity Insurance Services, an industry leading Program Administrator managing over $2 billion in annual premium flow. Aon Affinity is a division of the Aon Corporation.

Thomas attended Rutgers University in New Brunswick, New Jersey, where he earned both a Bachelor of Arts Degree (Double Major: Political Science and History, Minor: Urban Studies) and a Masters of Social Work Degree (Administration, Policy and Planning – Ralph J. Bunche Distinguished Graduate Fellow).

Professionally, Thomas has completed Strategic Marketing and Insurance Executive Development Programs at the University of Chicago – Booth School of Business and the University of Pennsylvania – Wharton School of Business.

About EPIC:

EPIC is an innovative California-based retail property and casualty, and employee benefits insurance brokerage and consulting firm. The company provides a unique equity ownership opportunity and has created a values-based culture that attracts and retains top talent, fosters employee satisfaction and loyalty and sustains a high level of customer service excellence. The fastest growing brokerage in the state, EPIC now has more than 300 team members operating from nine offices across California (Los Angeles, Irvine, Ontario, Fresno, Folsom, San Francisco, San Mateo, Petaluma and San Ramon). With more than $60 million in revenues, EPIC ranks among the top 50 retail insurance brokers in the United States and is the 5th largest privately-held broker in California. For more information, please visit http://www.edgewoodins.com/ .

Documax 5380

Product Launch: AMT Datasouth Documax 5380 Serial Dot Matrix Printer

CAMARILLO, Calif. /Advertising Industry Newswire/ — AMT Datasouth Corporation has announced their new Documax 5380 narrow carriage, serial dot matrix (SDM) printer. The Documax 5380 features the latest technology in motors, drivers and electronics and sets a new standard for cost of ownership and reliability. It is shipping now. SDM printing is favored for low-cost printing and product reliability and is especially favored for back office and inhospitable environments. The 5380 brings a modern implementation to this trusted technology.

Documax 5380“The Documax 5380 is an easy to use, rugged, versatile SDM printer and very attractively priced,” AMT President Joseph Eichberger said. “This new printer is a good choice to replace aging Oki’s, Epson’s and other out of date printers. And, many folks who went with fragile lasers and inkjets will find this reliable, low cost, modern SDM is just what they need for their tough printing environments.”

The Documax 5380 was designed for multipart forms printing of both form-sets and tractor-fed formats. The Documax 5380 features a long life 24 pin head that prints an original and up to six copies at up to 360 cps, in a flat-bed straight through print station. Standard features include forms skew detection and tractor feeding from the back of the printer. Tractor fed forms can be torn off with no forms wasted. Standard interfaces are Ethernet, USB and RS-232 serial.

The standard Documax 5380 is offered with popular Epson and Oki emulations. Bluetooth connectivity is offered on an optional model. AMT Datasouth also can provide OEM customers with custom emulations for their unique requirements. Internal fonts provide letter quality character and high-speed draft printing as well as popular bar code and OCR characters. AMT Datasouth can provide OEM customers with custom fonts to meet any special requirement.

The Documax 5380 is priced below all comparable printers in its class and, with its four million-character ribbon, provides a low cost printing solution. Its rugged design assures reliability and long life even in the most demanding applications. The AMT Documax 5380 will deliver trouble free, cost effective forms printing in the warehouse, inventory stores, front and back-office, shipping and wherever trouble-free forms printing are required.

AMT Datasouth SDM printers are available to end users through authorized resellers. For complete Documax 5380 details see the product brochure and specification at http://www.amtdatasouth.com/gallery/documax-5380-printer-series/ . The Documax 5380 is now being shipped.

About AMT Datasouth:

AMT Datasouth has been delivering SDM printers since the early 1980s. More than a half-million of its Accel and Documax brand printers have been sold into thousands of locations. The Company also offers a complete line of thermal bar code and label printers under its Fastmark brand. The Fastmark printers feature the renowned PAL(TM) application programming language to seamlessly integrate them into existing IT systems and can replace embossers, impact or other legacy printers without host reprogramming. AMT Datasouth has built its reputation on providing its customers with what they want. For additional information, visit: www.AMTdatasouth.com .

CMI Research

Pfizer and CMI Research team at PMRG for: Engaging Stakeholders with A Story – 3 Tips to Improve Research Reporting

ATLANTA, Ga. /Advertising Industry Newswire/ — At the PMRG National Annual Conference March 10-12 in Maryland, Pfizer and CMI Research will present: “Engaging Stakeholders with A Story – 3 Tips to Improve Research Reporting.” The presentation will be based on actual results of a recent study conducted of mothers of children with a medical condition to evaluate opportunities for a medication. This research is a very powerful story of the patient journey from recognizing preliminary symptoms through diagnosis and treatment.

CMI ResearchPaul Gondek, Ph.D., vice president of client solutions, and Alisa Hamilton, vice president of research services for CMI, developed the presentation with Deanna Schwarz, Director of Business Analytics and Insights for Pfizer Established Products. As part of the “Thriving Professionally” track, they will share how research findings and insights can be presented in an engaging way to walk participants through a story and transform the way research findings are shared throughout an organization.

This year’s PMRG Annual National Conference (ANC) will focus on the intrinsic value that an evolved healthcare marketing researcher must bring to today’s global brands and organization – value as a forward-thinking consultant, who not only provides the insight, but the foresight to make those “now what?” recommendations and to thrive in any challenging environment. For more information about the conference: http://www.pmrg.org/ .

About CMI Research: CMI is a full-service marketing research company that combines comprehensive research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets.

CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com/ .

About Pfizer: Pfizer Inc. applies science and global resources to improve health and well-being at every stage of life. The company strives to set the standard for quality, safety and value in the discovery, development and manufacturing of medicines for people and animals. With a diversified global health care portfolio that includes human and animal biologic and small molecule medicines and vaccines, and many of the world’s best-known consumer products; every day, Pfizer colleagues work across developed and emerging markets to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time.

Consistent with a responsibility as the world’s leading biopharmaceutical company, Pfizer also collaborates with health care providers, governments and local communities to support and expand access to reliable, affordable health care around the world. For more than 150 years, Pfizer has worked to make a difference for all who rely on the company. To learn more about the Pfizer’s commitments, please visit http://www.pfizer.com/ .

Music producer Loren Weisman

Musician and Indie Band Marketing Guru to Speak at 17th Annual Millennium Music Conference

CAMP HILL, Pa. /Advertising Industry Newswire/ — This week, at the 17th Annual Millennium Music Conference (MMC) in Camp Hill, Pa., recording industry veteran and noted music producer Loren Weisman will lead the discussion: “The State of The Record Deal in 2013: Myths vs. Reality.” Exploring what really works with up and coming bands, and solo music artists, beyond the hype.

Music producer Loren WeismanWeisman will discuss a great deal of the “behind the scenes” activity in modern A&R, and what is “really going on” as to what it really takes to thrive in today’s music business. Weisman will also discuss how regional locations such as Camp Hill, Pa. and other “hub” locations are more important to up-and-coming musicians over the larger cities.

Weisman will be available for free 10 minute coaching sessions in the main ballroom on Friday and Saturday.

As a veteran music consultant, music producer, and coach Weisman helps independent artists, musicians, bands, labels, and managers achieve sustainable success in the music business. He has contributed to over 700 albums as a producer and drummer. In addition to his work in music, Loren also maintains television production credits with three major networks and serves as a media consultant to many businesses in and out of the arts and entertainment fields.

Additionally, Weisman is the author of the new book, “The Artist’s Guide to Success in The Music Business: the Who, What, When, Where, Why, & How of the Steps that Musicians & Bands Have to Take to Succeed in Music, Second Edition” (ISBN: 978-1-60832-578-8; trade paperback; Greenleaf Book Group).

For more information about Loren Weisman, hiring him for a speaking engagement, his consulting services or his new book, “The Artist’s Guide to Success in the Music Business, 2nd Edition,” visit http://lorenweisman.com/ .

For more information about the Millennium Music Conference, visit, http://musicconference.net .

Orange Leap, Texas

Webinar: explore why nonprofits must prove efficacy of their vision and work in order to garner long-term, committed donors

Orange Leap, TexasDALLAS, Texas /Advertising Industry Newswire/ — Matt McCabe from Pursuant will present a live webcast with Orange Leap, titled “I Have A Dream: The Importance of Vision At Every Donor Level” on Feb. 14, 2013. Simply put, donors give to a vision that stirs their philanthropic passion.

This session will explore why nonprofits must prove the efficacy of their vision and work in order to garner long-term, committed donors. Clarity and articulation of the vision ties all fundraising efforts together.

As part of Orange Leap’s “Shine Brighter Series” this brand new live webcast will look at the importance of communicating a non-profit organization’s vision across all donor touch points to ensure continued giving. If donors do not clearly understand where a nonprofit is going, fundraisers cannot expect donors to make the journey.

According to the host, the webcast will review examples of how successful organizations weave their vision through all communications and touch-points. “While communicating vision in a Major Donor proposal seems natural, we will also explore how to weave that into acquisitions or ensure it is reflected in a pithy manner on Twitter or Facebook.

“We will review successful strategies that create a donor journey that makes each gift a step towards their participation in fulfilling the organization’s vision and multi-year goals.

“We will review and discuss how vision evolves and grows with the organizations, and how that is seamlessly weaved into effective long-term donor cultivation.”

About Matt McCabe:
Matt is one of today’s leading nonprofit consultants, with experience spanning two decades helping charitable organizations around the world optimize their online marketing and fundraising, integrated marketing, business process and organizational strategy, direct mail, and media and print campaigns.

About Orange Leap:
Orange Leap (www.orangeleap.com) helps nonprofits raise more money with fewer resources by streamlining the fundraising process with innovative technology solutions and collaborative support. A cloud-based, Constituent Relationship Management (CRM) technology solutions company, Orange Leap effectively manages donor and constituent relationships; processes donations and tracks gift history; and automates fundraising and marketing communications. Based in Dallas, Texas, the company works closely with nonprofits that are focused on reaching and engaging a wide range of missions and constituencies.

REGISTER FOR THE EVENT:
The webcast will take place on February 14, 2013 at 2 p.m. EST. The webcast is free and attendees may register at http://www.orangeleap.com/shinebrighter.shtml .

Insight Research Corporation

Research Report: Optical Networking, Wireless Networking, and the Role of Redundancy and Recovery in Financial Transactions, 2013-2017

Insight Research CorporationMOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a market analysis report announced this month from INSIGHT Research, “The global financial services industry is expected to spend just over one trillion dollars over the next five years on telecommunications services and equipment.” According to the new market study, spending on telecommunications by Wall Street companies, banks, insurance companies and others in the global financial sector is expected increase at compounded rate of 9.9 percent, growing from $135 billion in 2012 to $217 billion in 2017.

“It is difficult to over-estimate the impact that the financial services sector has had on the telecom industry, since this is the sector that has always been ready to spend to get the best,” says Insight Research President Robert Rosenberg.

The new report: “Telecom and the Financial Services Industry: Optical Networking, Wireless Networking, and the Role of Redundancy and Recovery in Financial Transactions, 2013-2017″ notes that the financial ecosystem encompasses a broad range of applications, from simple smartphone mobile transactions to complex international financial trading networks. This sector is made up of Wall Street investment companies, banks, insurance companies, and other financial institutions that have been at the forefront in pushing for the development of telecommunications systems and practices that ensure accuracy, reliability, and security.

“This sector consumes practically everything that telecom companies can offer, including: hardware, applications, connectivity, managed services, hosting services, disaster recovery, security management, backup and storage management, storage area networks-not to mention their huge appetite for wireless and wireline connectivity. The financial sector is global and fully interconnected, and that shows up on the bottom line of the carriers in a big, big way,” Rosenberg concluded.

“Telecom and the Financial Services Industry” provides revenue forecasts by type of connectivity (wireless or wireline), by telecom equipment type, by sub-sector application type (banking, stock brokering, mobile banking and trading, mobile proximity, mobile funds transfer), and by stakeholder type. Individual breakouts are organized by global region: North America; Europe, Mid-East, Africa; Asia-Pacific; and the Caribbean and Latin America.

An excerpt, table of contents, and ordering information for this market research report is available online at http://www.insight-corp.com/reports/financial13.asp . This 203-page report is available in Electronic (PDF) format and can be ordered online. Visit our Website, or call 973-541-9600 for details.

Massey Consulting

Social Media Training: 5 Ways to Get More Likes on Your Facebook Page

Massey ConsultingRALEIGH, N.C. /Advertising Industry Newswire/ — Accounting software specialists, Massey Consulting, continues its educational marketing for CPAs webcast series with the session “5 Ways to Get More Likes on Your Facebook Page” presented by Randy Vaughn, principal of Marketing Twins. The session is appropriate for all audiences: CPAs, nonprofit organizations and commercial business and CPE credit will be available for CPAs attending the session.

The webcast will be Thursday, January 24 from 2 – 4 p.m. EST and will help attendees:
* Understand a long-term vision for using Facebook;
* Master the 3 most important things organization should be posting every day;
* Discover 5 creative ways to increase the number of Facebook Likes (without having to pay for them);
* Find out how Facebook ads can actually work (and when and when not to use them);
* Learn about a powerful way that Facebook can help you showcase the stories and visions of your organization.

There is no charge for the webcast but registration is required. Those interested in attending can register at https://www2.gotomeeting.com/register/818165098 .

The webcast presenter will be Randy Vaughn of Marketing Twins. Randy Vaughn is currently Dallas-Fort Worth’s only Certified Duct Tape Marketing Consultant. The Marketing Twins help develop and install strategic marketing systems for Christian small businesses and nonprofits. Also they implement creative solutions, performing a variety of graphic design, web, and social media marketing projects for churches, ministries, and private Christian schools.

“We pleased to have Randy as part of our webcast series,” said Massey Consulting Founder Philip Massey, CPA. “Organizations have an opportunity to expand the reach of their awareness and Randy will provide a proven and pragmatic approach to getting more from Facebook.”

About Massey Consulting:

Massey Consulting, based in Raleigh, N.C., specializes in accounting software consulting, selection, implementation, integration and support for Intacct Financial Accounting and Microsoft Dynamics GP. Massey Consulting’s team of consultants provides customers a wealth of practical field experience gained as controllers, accountants, and information systems professionals in a wide range of business environments. Learn more at: http://www.masseyconsulting.net/ .

Insight Research Corporation

Market Research: Telecommunications and Capital Investments: Impacts of the Financial Crisis on Worldwide Telecommunications, 2012-2017

Insight Research CorporationMOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a new market research and analysis report from The Insight Research Corporation: Capital expenditures (capex) by telecommunications service providers globally is expected to increase at a compounded rate of 1.5 percent, from $207 billion in 2012 to $223.3 billion in 2017.

According to the new market research study, capex in the various global regions will be very uneven, with North America, Europe and the Latin American-Caribbean regions showing little or no growth and only Asia-Pacific and Africa continuing to make investments in telecommunications hardware and software to keep up with burgeoning customer demand for new services.

“Telecommunications and Capital Investments: Impacts of the Financial Crisis on Worldwide Telecommunications, 2012-2017″ notes that capex spending among fixed-line operators continues to decline, and the only growth in capex spending comes from the mobile operators in developing countries that continue increase their capital outlays to meet the pent up demand for service. And while demand for telecommunications services may be income inelastic and industry revenue may actually grow over the forecast period, services in every global region will nonetheless come under heavy pricing pressure as operators fight over the cost-conscious customers quite willing to delay new device purchases.

“Customers in every region are pinching pennies and the demand for advanced applications is uncertain. The confluence of these trends means a further erosion of operator margins, which in turn will affect investments into infrastructures and new technologies since funding is now more difficult to obtain,” says INSIGHT Research President Robert Rosenberg. “The difficulty in finding funding now faced by many operators will certainly slow down, if not derail, the rolling out of investments in NGNs, WiMAX, LTE, or converged services,” Rosenberg concluded.

Capital spending forecasts are provided for the U.S., Canada, UK, Germany, France, Japan, China, and India. On a per country basis, capex spending is provided for fixed lines, mobile, and broadband. Forecasts are also provided for capex allocation by equipment; plant; software licenses; and the category “other.”

An excerpt, table of contents, and ordering information for this market research report is available online at http://www.insight-corp.com/reports/invest12.asp . This 88-page report is available in Electronic (PDF) format and can be ordered online. Visit our Website, or call 973-541-9600 for details.

2013 Non-Profit PR Grants

Cause Related Marketing: 2013 Non-Profit PR Grants Announced – Deadline Feb. 15, 2013 to Apply

2013 Non-Profit PR GrantsTORRANCE, Calif. /Advertising Industry Newswire/ — California-based entertainment company, Neotrope, founded in 1983, recently announced its annual Nonprofit PR Grant Program for 2013. As in prior years, ten (10) U.S. based charitable non-profit “worthy causes” will receive in-kind grants totaling $50,000; including public relations, news dissemination and online marketing services, as part of the company’s 30th anniversary. The grant program has been renamed for 2013 as the “JL Simmons NonProfit Grants” program.

Neotrope has been honored to help many worthy causes, including Camp Blue Skies, Children Awaiting Parents, Fresh Start Surgical Gifts, Girls Write Now, Move for Hunger, Pacific Pinball Museum, The Bob Moog Foundation, Starlight Children’s Foundation, and dozens more.

The Non-Profit PR Grants program was originally launched in 2000 to help assist U.S. 501(c)3 worthy causes to raise awareness, attract halo sponsors, and better connect with donors and volunteers.

For 2013, the Grant has been named after the company co-founder, the late Dr. J.L. Simmons, PhD, who passed away in 2003. Henceforth the Neotrope PR Grants will be known as the “J.L. Simmons Non-Profit PR Grant.”

A dedicated portal for information and this year’s grant application form has been established at: http://prgrants.com – deadline to apply is Feb. 15, 2013.

“When we launched the grants program in 2000 our intention was to leverage our background in marketing and PR; we felt it more useful to help an organization ‘spread the word’ over giving them a small cash donation,” said Christopher Simmons, member PRSA and ASCAP, and Neotrope CEO.

He added, “My father and I both wanted to help worthy causes who often don’t have the staff or funding to promote their organization as effectively as they might. This program directly addresses that need. Starting this year the grant program has been renamed after him, which I think is appropriate for all the inspiration he provided to both me and so many of our clients.”

Each 2013 PR Grant recipient chosen from qualified applicants will receive free news distribution through Send2Press(R) Newswire, as well as free run-of-site advertising across the Neotrope(R) News Network for 12 months (through March 2014); the combined value of in-kind services is approximately $4,500+ per recipient.

About Neotrope:
Neotrope(R), established January 1983 in California, USA, is a family-owned small business specializing in brand identity, advertising, marketing, SEO, content development and public relations (PR). The creative team includes accredited PR pros (including PRSA members), working journalists, published authors, musicians, and other contributing talents. Neotrope was an Inc. 5000 company in 2009, and has an A+ rating with the BBB.

DAX LLC

Digital Asset Company serving major Hollywood studios and TV networks announces corporate rebranding, becomes DAX LLC

DAX LLCHOLLYWOOD, Calif. /Advertising Industry Newswire/ — Sample Digital, the leading provider of production workflow and media asset management tools to the film and TV industry, has announced its re-branding as DAX, LLC. The DAX name is derived from “Digital Asset Xchange” and best reflects the product, services and legacy of the company.

Major film and TV companies actively using DAX, include such companies as Warner Bros, 20th Century Fox, CBS, Showtime, A&E Networks and Lionsgate. DAX offices have recently relocated from Hollywood to Culver City to accommodate expansion while remaining close to clients at the heart of the media universe.

“Our primary product has always been DAX and now it’s aligned with the company name,” said Patrick Macdonald-King, DAX CEO, “Daily use by so many people of our platform has made DAX a household name for content creators, in the same way people ‘TiVo a show,’ or ‘Xerox a document.’ More people every day are ‘Daxing’ documents, video and stills every day.”

“Our company has seen amazing revenue growth allowing us to add top talent at all levels to serve our expanding client base,” said Macdonald-King.

The DAX online platform evolved from Hollywood roots in three start-ups: DAX Solutions (digital asset management software), Digital Dailies(R) (the trademarked innovator of online dailies), and Sample Media Services, an encoding and digital packaging service provider. In April 2007, Sample Digital Holdings secured a major round of funding and rolled up the three companies into a new entity, focused on building a next generation end-to-end workflow product for major media producers and distributors.

Designed by leading experts and incorporating over eight years of customer feedback and research, Sample Digital rolled out its new platform DAX|D3 in April, 2009. In 2011, Sample Digital introduced DAX|MOBILE(TM) with iDailies(R) exclusively for iPad, developed to meet the industry’s demand for 24/7 media consumption anywhere via iPad. After rebranding itself in December 2012, DAX is gearing up towards the release of the 4.0 version of the DAX application in January 2013.

With a view towards the growing ranks of overseas clients for its DAX platform and expanding business across global time zones, DAX pursuing a presence in China as well as a DAX office in Canada to be announced in early 2013.

About DAX, LLC:

DAX is the leading provider of targeted workflow and media asset management applications and services to companies that produce, distribute and license audio-visual and rich media content. The DAX platform is a highly-secure innovative web-based community used by most major studios and television networks for collaboration and distribution management of content during the production process, for marketing and distribution of final product, and for easily accessible library management for re-use of production elements, including video, audio, photos and documents.

The company is based in Los Angeles, close to the major Hollywood studios and networks it services. Formerly Sample Digital, in 2012 the company’s product became the company’s brand, and DAX continues to lead the industry at center of the media universe.

More information: http://www.daxcloud.com/ .

Dynamic Media Michigan

Dynamic Media helps companies sound better for B2C with satellite music for retail, hospitality environments, and on-hold music

Dynamic Media MichiganSTERLING HEIGHTS, Mich. /Advertising Industry Newswire/ — “This is one of the best times of years to implement music for business,” Ryan Santangelo, president of Dynamic Media LLC says. “Music influences behavior and affects mood and allows retailers and restaurant managers to set the most appropriate environment for its customers. Happy customers buy and come back for more.”

The busiest buying season of the year is here and businesses are seeking ways to cash in. Dynamic Media can help. It offers targeted music for business, music on hold, restaurant music, office music and on-hold messaging. In addition to music for business and restaurant music, on-hold messaging and office music are also powerful tools. For example, 60 percent of all callers will be placed on hold and it’s important to make the best use of that time.

On-hold messaging provides callers with customized on-hold messages that are designed to give specific information about the business’ products, services and current promotions. This on-hold messaging service creates sales opportunities, reduces callers perceived wait time, and more.

Sirius Radio for business is another ideal way to entertain and engage customers. This licensed in-store music service provides 69 commercial-free channels made available to nearly all American businesses located in the United States. This service can also be used for music on hold.

“Currently, we are the nation’s largest provider of Sirius music for business,” Santangelo says. “Sirius music for business provides the most up-to-date, dynamic background music programming that satellite radio has to offer. It allows businesses to give customers the same Sirius programming that they may already enjoy in their cars or homes while establishing a mutual connection the moment they walk through the door.”

The fact is that a happy environment drives bigger sales. And which tool is used all depends on the business’ specific needs. If a business wants to promote and reinforce its brand while shoppers are making purchasing decisions, in-store messaging may be the way to go. If a restaurant wants customers to linger at the bar, restaurant music may be the answer.

“What all services have in common is that they all work to maximize time with customers to increase a business’ bottom line,” Santangelo says.

In business for more than 10 years, Dynamic Media is the nation’s leader in music for business, music on hold, in-store messaging, and on-hold messaging. Its award-winning service has led to 20,000 plus businesses that have already signed up.

For more information, visit: http://www.DynamicMedia-Us.com/ .

Dawn Westerberg

Twitter for Nonprofits training and marketing event hosted by Dawn Westerberg Dec. 6

Dawn WesterbergDALLAS, Texas /Advertising Industry Newswire/ — The latest “Shine Brighter Series” of webcasts for nonprofits from Orange Leap will focus on “Twitter for Nonprofits” and be presented by Dawn Westerberg, president of marketing consulting firm Dawn Westerberg Consulting LLC, on December 6, 2012, 2 p.m. EST. There is no charge for nonprofits attending the session.

“Twitter may be the most misunderstood and underused social media platform, but it is an incredibly powerful way to build relationships as well as amplify and accelerate your nonprofit’s message,” said Westerberg. “This session will explore the ways nonprofits can benefit from a regular Twitter presence.”

Attendees will learn:
* Who to follow and how to grow your followers;
* The power of #hash tags for key words, events and chats;
* Free tools for more efficient participation and helpful analytics;
* How to use Twitter lists to key in on critical audiences such as donors, media, other nonprofits, and influences;
* Bonus – how to get more online presence through your business partners.

There is no charge for nonprofits attending the session, but registration is required. Registration information can be found at http://www.orangeleap.com/shinebrighter.shtml .

Orange Leap launched the Shine Brighter Series in October and has featured experts from around the country on a variety of topics with the intent to provide valuable tips and strategies that nonprofits can use to fulfill their mission. This particular session on Twitter was developed in response to requests from attendees.

Orange Leap (www.orangeleap.com) helps nonprofits raise more money with fewer resources by streamlining the fundraising process with innovative technology solutions and collaborative support. A cloud-based, Constituent Relationship Management (CRM) technology solutions company, Orange Leap effectively manages donor and constituent relationships; processes donations and tracks gift history; and automates fundraising and marketing communications. Based in Dallas, Texas, the company works closely with nonprofits that are focused on reaching and engaging a wide range of missions and constituencies.

More info about Westerberg: http://dawnwesterberg.com/ .

Laura Winn, VP client solutions for CMI

CMI Marketing Research VP to present at IIR The Marketing Research Event 2012 in Florida

Laura Winn, VP client solutions for CMIATLANTA, Ga. /Advertising Industry Newswire/ — Laura Winn, VP client solutions for CMI Marketing Research, and Steve DiCarlo VP of market research, Fidelity Investments, will present “Honeymoon Period: Three Tips to Evaluate Your Early Customer Lifecycle” at IIR’s The Marketing Research Event (TMRE) Nov. 12-14, 2012 in Boca Raton, Fla. As part of the TMRE’s “Brand Insights” track, Winn and DiCarlo will discuss the importance of the “honeymoon period” within the customer lifecycle.

While every interaction with a brand ultimately helps or hinders customer loyalty, the “honeymoon period” is the most exciting time for the brand and the customer. This getting-to-know-you stage offers numerous opportunities to gain or lose a customer and set them on a path to a higher lifetime value.

Fidelity Investments is dedicated to delivering the best customer experience during the critical first 100 days of a new customer’s lifecycle, and evaluating how each touch-point impacts a customer’s loyalty and lifetime value.

Winn and DiCarlo will talk about how new research has helped Fidelity Investments:
* Immerse in the early customer lifecycle from the customer’s point of view – over time and using technology.
* Investigate the average experience, but pay special attention to the outliers to identify the highest likelihood to build or undermine loyalty.
* Engage stakeholders to equip the organization to make changes to deliver a compelling, differentiating customer experience.

With more than 136 sessions and more than 170 speakers, TMRE attendees will gain access to the most comprehensive set of industry perspectives from insights leaders across the globe. Download the full agenda here (requires log-in): http://www.iirusa.com/research/download-brochure.xml .

About CMI:

CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets.

CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com/ .

J. McLeish Public Relations, Inc.

Jessica McLeish PR receives PRSA Capella Award for Annual Report developed for San Bernardino County Workforce Investment Board

J. McLeish Public Relations, Inc.CORONA DEL MAR, Calif. /Advertising Industry Newswire/ — J. McLeish PR, a public relations company that handles work for the San Bernardino County Workforce Investment Board, was honored at the Inland Empire Public Relations Society’s Polaris Awards on Oct. 24. The Polaris Awards, signifying the highest standards of performance in the Inland Empire, celebrate outstanding public relations tactics and programs. J. McLeish Public Relations received a Capella Award for an Annual Report developed for the San Bernardino County Workforce Investment Board.

Speaking of the award-winning project, Jessica McLeish, CEO of J. McLeish Public Relations, stated: “We are proud to work with a client that has done much to assist people to find jobs and support local businesses in a tough economy. We are proud of what they do and we appreciate the opportunity to work with them.”

About J. McLeish Public Relations:

J. McLeish PR is a full-service public relations agency maintaining practice areas in corporate communications, insurance, real estate, and government since 2003. Combining an understanding of the clients’ goals with a solid foundation in journalism, the JMPR team tells the client’s story while delivering newsworthy and reliable information to local, regional and national media. It offers the creativity, journalistic insight and responsiveness of a large public relations firm with the focus of an in-house communications. Clients include the Workforce Investment Board of San Bernardino County, Professional Community Management, Inc. (PCM), Edgewood Partners Insurance Center (EPIC), EnviroIngenuity and Alegria Farm. For more information, visit http://www.jmcleishpr.com/ .

About Inland Empire Chapter of the Public Relations Society of America:

Formed in 1965, the Inland Empire Chapter of PRSA serves to bring together public relations professionals in San Bernardino and Riverside Counties. The Inland Empire chapter is one of 10 in the PRSA’s Western District, which is comprised of the states of California, Nevada, Arizona, Colorado, and Hawaii. The Public Relations Society of America, headquartered in New York City, is the world’s largest professional organization for public relations professionals, with nearly 20,000 members, organized into 117 Chapters nationwide, who represent business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. For more information, visit http://www.prsaie.org/ .

Orange Leap

NonProfit Marketing: Tap Into New Donations with Non-cash and Online Giving

Orange LeapDALLAS, Texas /Advertising Industry Newswire/ — Orange Leap is sponsoring its latest webinar for those in the business of managing and marketing non-profit orgs: “Tap Into New Donations with Non-cash and Online Giving,” presented by Kevin Myers of iDonate and part of Orange Leap’s Shine Brighter Series webcasts for nonprofit organizations.

The one-hour webcast will take place Thursday, November 15, 2012 at 2 p.m. EST. The session is free, but registration is required. Visit: http://www.orangeleap.com/shinebrighter.shtml .

For so many nonprofits today, development and fundraising efforts come face-to-face with a stark reality. Many loyal donors have a decreasing ability to access expendable cash to invest in your impact. There is good news though, giving online is increasing and the potential for noncash gifts is extraordinary.

The webcast will instruct nonprofits on how to target non-cash contributions to approach 11 percent of their annual appeal, expand online giving to 8 percent of donations, and improve overall fundraising efforts.

About iDonate:

iDonate ( http://www.idonate.com/ ) is the industry’s only fundraising solution, hosted in the Cloud, that accepts all forms of donations and gifts while promoting the impact of your cause via video. The iDonate system is a fully integrated gift, donations, and marketing SaaS application designed to remove all the cost and complexity of capturing online donations, nurturing donors, and social marketing required to create legions of fans and advocates for your cause.

About Orange Leap:

Orange Leap helps nonprofits raise more money with fewer resources by streamlining the fundraising process with innovative technology solutions and collaborative support. A cloud-based, Constituent Relationship Management (CRM) technology solutions company, Orange Leap effectively manages donor and constituent relationships; processes donations and tracks gift history; and automates fundraising and marketing communications. Based in Dallas, Texas, the company works closely with nonprofits that are focused on reaching and engaging a wide range of missions and constituencies. Learn more at: http://www.orangeleap.com/ .

Localization LLC Translations Boston

Localization LLC Expands Translation Services for Marketing and Branding Into Boston and New England Markets

Localization LLC Translations BostonBOSTON, Mass. /Advertising Industry Newswire/ — Localization LLC Translations recently announced its newest location in Boston, Mass. at One Boston Place. This new location is the result of the expanding need for translation and language service in today’s challenging advertising, marketing, and business markets. Certified translation and transcription services, such as Localization LLC, have expanded as law firms, government agencies, and medical companies need both reliable and confidential service to approach the new international markets.

Medical Translation and Interpreting services alone have grown 35 percent in the past year, as more and more local businesses realize the need for reaching a new audience.

The new location of Localization LLC Translations will also incorporate several new language services to the Boston business community. The company will continue to offer certified translation and transcription services in over 50 languages, as well as consecutive and simultaneous interpreting in Spanish, French, Japanese, and Chinese.

To introduce the company and its new services to Boston, Localization LLC Translations will be offering a 15 percent discount to new clients in the area, and will be meeting with local business leaders and government agencies over the next few months, helping introduce the idea of marketing, translation, interpreting and transcription, as well as continuing with linguistic research & development to solve some of the communication challenges faced by organizations and individuals in today’s global economy.

About Localization LLC:

Localization LLC Translations Boston is a full service translation company providing comprehensive translation, localization and multimedia services in over 50 languages. With offices in both Boston Massachusetts, and Cleveland, Ohio, Localization, LLC Translations continues to provide language services to our clients in Boston, Chicago, Washington D.C., San-Francisco, London, Mexico City and Paris to name a few.

For more information about Localization LLC Translations, and its certified translation, transcription, and interpreting – visit http://www.localizationllc.com/ or call 617-671-0523.

SafeToSleep Sleep and Breathing Monitor

Product Launch: SafeToSleep Sleep and Breathing Monitor uses Fiber Optic Tech to Detect Baby’s Breath Rate

SafeToSleep Sleep and Breathing MonitorDETROIT, Mich. /Advertising Industry Newswire/ — SafeToSleep recently announced the launch of its innovative new baby product, the Sleep and Breathing Monitor, decribed by the company as “a breakthrough in infant sleep safety that monitors each breath of a sleeping baby with hospital accuracy and streams the breath wave to a smartphone as it occurs.” Unlike current baby monitors that use audio, video, or movement to monitor a sleeping baby, the SafeToSleep system uses advanced fiber optic technology to detect the baby’s actual breath rate and breath wave.

The Sleep and Breathing Monitor will alarm upon detection of slow, fast, and no breath events. The system tracks sleep time, generates sleep quality reports, and is wireless and portable. The breathing information is streamed to a smartphone (or included Parent Unit) as it occurs to alert parents of irregular breathing events. The system generates sleep time and sleep quality reports to help parents identify issues such as sickness or pain at the earliest possible stage.

“For the first time, parents can monitor the breathing of their sleeping baby, with clinical accuracy, every single time they put their baby to sleep,” said SafeToSleep co-founder, Dr. Ryan Santangelo. “This technology turns what has traditionally been a low-function gadget – the baby monitor – into a tool that will play a central role in infant care and sleep safety for generations to come. It is an evolution of the baby monitor to the greatest degree.”

The Sleep and Breathing Monitor has been hospital tested and clinically validated for accuracy. The hospital testing has shown the monitor to be as accurate as the breathing monitors used in hospital pediatric units around the world.

The Sleep and Breathing Monitor will be available online at www.SafeToSleep.com in December 2012 and at select retailers beginning January 2013. The product will retail for USD $329.

About SafeToSleep:

The purpose of SafeToSleep(TM) is to improve infant care through the invention, improvement and application of user-friendly and intuitive technologies. The company was co-founded by brothers, parents, and technologists Ryan Santangelo, PhD and Pete Santangelo. Find out more at http://www.SafeToSleep.com/ .

Paul Gondek

CMI Marketing Research adds Paul Gondek to CMI’s Healthcare Solutions Practice

Paul GondekATLANTA, Ga. /Advertising Industry Newswire/ — CMI Marketing Research recently announced the addition of Paul Gondek who has joined CMI to expand the company’s Healthcare Solutions practice to support healthcare, pharmaceutical, and medical device companies. As vice president client solutions and healthcare lead, Gondek will further enhance an experienced pharmaceutical team, using advanced analytics and immersive techniques to provide strategic insights that brand teams can use.

Dr. Gondek has more than 30 years of experience across market research, marketing and brand management, market planning, and consulting. His experience includes 12 years on the client side, and 20 years in senior client service positions with leading research-based marketing consulting firms. His impressive pharmaceutical expertise includes oncology, infectious disease (including HIV and more), diabetes, COPD and other respiratory conditions, cardiovascular and circulatory, women’s health, CNS and pain, aesthetic medicine, OTC medications, a range of devices and diagnostics, and more.

Prior to joining CMI, Gondek spent five years in senior client service positions at two different healthcare-focused market research and consulting agencies, and 15 years as President of his own market research and consulting company. He holds a PhD and MA in Social Psychology and MS in Statistics from the University of Connecticut, and did post-doctoral work in post traumatic stress disorder (psychiatric epidemiology) at Western Psychiatric Institute of the University of Pittsburgh.

“Paul is a great new leader for our dedicated Healthcare team and will be responsible for ensuring that our service to pharmaceutical, healthcare, and medical devices clients – and the solutions we offer – are second to none,” said Chet Zalesky, president of CMI. “Many of our healthcare clients have worked with Paul in the past, so they are just as excited as we are that Paul is now leading our team.”

For more information on CMI’s Healthcare solutions, go to: www.cmiresearch.com/healthcare or www.cmiresearch.com/pharma .

About CMI Marketing Research:
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com/ .

Orange Leap

Orange Leap Launches monthly Shine Brighter Series of Marketing Webinars for Non-profits

Orange LeapDALLAS, Texas /Advertising Industry Newswire/ — On October 23, Orange Leap launched a new monthly series of webcasts for nonprofit organizations called the Shine Brighter Series. The first webcast covered “5 Ways Nonprofits Can Get More Likes on Their Facebook Page” presented by Randy Vaughn of Fort Worth-based Marketing Twins.

“The Shine Brighter Series was created to provide a wide variety of best practices and helpful information that nonprofit organizations can use to further their mission,” said Orange Leap CEO Randy McCabe. “We developed this to assist Orange Leap clients, but welcome all nonprofits to attend.”

The presentation “5 Ways Nonprofits Can Get More Likes on Their Facebook Page” provided help specifically for nonprofits:
* Understand a long-term strategic vision for using Facebook.
* Master the 3 most important things nonprofits should be posting every day.
* Discover 5 creative ways to increase the number of LIKES without having to pay for them.
* Find out how Facebook ads can actually work (and when NOT to use them).
* Learn about a powerful way that Facebook can help you showcase the stories and visions of your nonprofit.

The webcast was presented by Randy Vaughn of The Marketing Twins. Randy Vaughn is currently Dallas-Fort Worth’s only Certified Duct Tape Marketing Consultant. The Marketing Twins help develop and install strategic marketing systems for Christian small businesses and nonprofits. Also they implement creative solutions, performing a variety of graphic design, web, and social media marketing projects for churches, ministries, and private Christian schools.

About Orange Leap:
Orange Leap helps nonprofits raise more money with fewer resources by streamlining the fundraising process with innovative technology solutions and collaborative support. A cloud-based, Constituent Relationship Management (CRM) technology solutions company, Orange Leap effectively manages donor and constituent relationships; processes donations and tracks gift history; and automates fundraising and marketing communications. Based in Dallas, Texas, the company works closely with nonprofits that are focused on reaching and engaging a wide range of missions and constituencies. More information: http://www.orangeleap.com/ .

Insight Research Corp

Market Research: Cable TV Enterprise Services, 2012-2017

Insight Research CorpMOUNTAIN LAKES, N.J. /Advertsing Industry Newswire/ — Insight Research’s market analysis study, “Cable TV Enterprise Services, 2012-2017″ provides a sobering view for Cable Providers, who have been touting the Business Services market as a profitable respite from their mature residential video business. Next to Wireless Services, Business Services is the second largest segment in the US telecommunications landscape. While Cable Operators have had some recent success in growing their single-digit share of this market, they will face major obstacles trying to take significant share in this modest growth segment.

While the US Cable TV Multiple System Operators (MSOs) in 2012 may generate over $7 billion in annual revenues providing telecommunications services to businesses, they will be chasing a declining business telecom services segment and face fierce competition from entrenched telco providers with very deep pockets ready to staunchly defend their existing base, according to a new market research study from The Insight Research Corporation. Cable Operators will gain some market share, but they will remain small players in a big industry with low margins and little cash flow.

“While their legacy in providing services to residential segments may give them confidence they can grow profitably in this adjacent segment, the Cable Operator’s challenges will be steep and growth is dependent upon taking market share from entrenched players,” says Fran Caulfield, Research Director at Insight Research. “Our study concludes that despite these obstacles, Cable Operators will forge ahead and the entrenched Telco Providers will likely respond with investments, price, and improved performance to combat this threat. It should be an interesting few years,” Caulfield concluded.

“Cable TV Enterprise Services, 2012-2017″ segments revenue estimates for telco and cable operators providing basic voice, data, and video services offered to the small, medium and large enterprise business segments. Detailed revenue estimates are provided for a range of business services, including Ethernet, private lines, voice services, web hosting, optical transport, and video.

An excerpt of this enterprise telecommunications services market research report, table of contents, and ordering information are online http://www.insight-corp.com/reports/enterprise12.asp . This 137-page report is available immediately in Electronic (PDF) format and can be ordered online for $4,695. Visit our website (www.insight-corp.com), or call 973-541-9600 for details.

Audrey's Night Out 2012

DB3 Agency helps Audrey Magazine pull out all the stops in Audrey’s Night Out 2012 Fashion and Music event in L.A.

Audrey's Night Out 2012LOS ANGELES, Calif. /Advertising Industry Newswire/ — The iconic Barker Hangar was the site, Saturday Sept. 15, 2012 for an evening of Music and Fashion as Audrey Magazine presented “Audrey’s Night Out 2012″ sponsored by 360 Jets. Production, creation, and brand integration was provided by DB3 Agency.

DB3 is a “lifestyle marketing” California LLC. DB3 works as producer with music, fashion, and film (distributors, vendors, and lines) in a variety of areas such as product placement, brand awareness, marketing, celebrity outreach and coordination.

The 5th annual Fashion Show and Music Showcase continued its long tradition of bringing together a diverse community and industry from Music, Fashion and Film. This showcase included musical performances, hosted bar, and celebrity guests on the red carpet and the runway inside the transformed Barker Hangar.

Red Carpet arrivals included: BooBoo and Fivel Stewart, Clinton Sparks, Nataly Valenzuela, Rebecca Grant, James Kyson-Lee, Jaime Chung, Justin Cho, and other notables from the music and film industry. The notables and showcase provided exposure and awareness for A3M asianmarrow.org

The Red Carpet led to the Runway produced by Andrew Patterson with fashion lines from Richard Bowman, Rebecca Grant, Julia Clancey, and Brian Lichtenberg. Grammy(R) nominated producer DJ Clinton Sparks and music group Legaci provided current fashion inspired music sets.

Providers and gifting included Ben-Amun, NYX Cosmetics, Jameson Irish Whiskey, Mens Groom, o.n.e coconut water, Monster Energy Beverage DJ Activation, TC Charton, Smart Water, Tequila Loca, Vitamin Water, Wai Hope.

Production, creation, brand integration: db3agency – song group with event special effects and inoneproduction.

Learn more about Audrey Magazine at: http://audreymagazine.com/ .

Media and Marketing Contact:
Mark Dayoub, of DB3Agency.com, for Audrey Magazine, +1.310.403.7477.

No celebrity endorsement claimed or implied.

KidWideWeb

Product Launch: Software Solution Helps Parents Protect Kids on the World Wild Web

KidWideWebORLANDO, Fla. /Advertising Industry Newswire/ — A new software solution, the KidWideWeb, is a platform that makes it impossible for kids to enter harmful Internet sites like pornography, suicide, gambling, self harm, and violence. Specifically, this internet security platform will keep kids from landing on sites not appropriate for their age, according to the start-up company, The Children’s Internet, who developed it with crowdfunding assistance.

David Lampel, president of The Children’s Internet, said, “Children accessing pornography on the internet has become so pernicious and pervasive, it is hard to understand why society has so completely buried its head in the sand by continuing to allow this problem to grow and manifest. Frankly, that’s why I got involved with The Children’s Internet and why we created the KidWideWeb.”

The security provided by the KidWideWeb platform is three-pronged and includes content security, personal security, and PC security through the use of both client-side modules and server-side profiles. The content security is a blend of Internet technologies including HTML, Flash and streaming media. The content is age-specific and includes homework help, games, media and other areas of interest.

All content is tagged by the age-specific group or groups to which the content applies. This tagging, performed by trained experts using professionally defined rating standards, allows the KidWideWeb to provide age-specific content.

To learn more, visit: http://www.kidwideweb.net/ .

Insight Research Corporation

Market Research Report: Carriers and Ethernet Services: Public Ethernet in Metro & Wide Area Networks, 2012-2017

Insight Research CorporationMOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a new Market Research Report from Insight Research, U.S. enterprises and consumers are expected to spend more than $47 billion over the next five years on Ethernet services provided by carriers. According to INSIGHT Research’s market analysis study, “Carriers and Ethernet Services: Public Ethernet in Metro & Wide Area Networks, 2012-2017,” Ethernet’s central driver continues to be its ability to meet seemingly endlessly growing bandwidth demands at lower cost and with greater flexibility than competing services.

A major growth driver in years past had been the large-scale migration of wireless backhaul cell sites from TDM to Ethernet, and though still a contributory growth factor, backhaul growth will start to moderate as LTE deployments are completed.

With metro-area and wide-area Ethernet services readily available from virtually all major data service providers, industry revenue is expected to grow from nearly $5 billion in 2012 to reach just over $11 billion by 2017. However, year over year spending growth is expected to gradually stall and by 2017 the annual revenue growth rate will be half of what it is today.

“Wireless backhaul had been a major factor in this fast-growing telecommunications services sector, but with much of the conversion of TDM to Ethernet completed, we are forecasting that spending on Ethernet will moderate,” says Robert Rosenberg, president of INSIGHT Research. “Over the five year forecast period we project a compounded annual revenue growth rate of 17 percent, with growth slowing by 2016 to be more in the range of 12 to 15 percent,” Rosenberg concluded.

The study examines Ethernet market spending and usage patterns by topology (E-line, E-LAN, and access), regional domain (metro, wide-area, and access), retail/wholesale, and various bandwidth levels.

An excerpt of this carrier Ethernet services market research report, table of contents, and ordering information is available online at http://www.insight-corp.com/reports/ethernet12.asp .

This 166-page report is available immediately for $4,695 in an electronic format (PDF) and can be ordered online. Learn more at: http://www.insight-corp.com/ .

CROWN - Ohio

Public-facing Digital Marketing Company, Crown, adds Pete Luongo to Advisory Board

DAYTON, Ohio /Advertising Industry Newswire/ — Award-winning marketing and technology strategy company, Crown, recently announced the addition of Pete Luongo to its Board of Advisors. Luongo is the prior President and CEO of the Berry Company and a well-known author. He brings to the board his rich business experience gained over his 33-year career.

Luongo and the rest of the Crown advisory board will help the company achieve its vision of doubling its market size in the next two years through eBusiness solutions.

“Pete is very motivated to grow the community and help fast-growing companies like Crown. It couldn’t be a more perfect match,” said Richard Hearn, Crown CEO and Founder.

During his tenure at the Berry Company, a 1.5 billion dollar national yellow page advertising agency, Luongo guided Berry through record sales growth, numerous contract acquisitions and the continuance of the nearly 100-year-old company as an industry leader and a “great place to work.” He also created Berry’s current operating philosophy, “The Leadership Pledge” which he has since shared with 200+ companies, collegiate athletic programs and numerous organizations.

Luongo continues his influential leadership footprint with his book, “10 Truths About Leadership…It’s Not Just About Winning” (ISBN: 978-1458779298; paperback). In addition, he makes countless speaking engagements and holds various board memberships. He also serves as executive director of the Center for Leadership and Executive Development at the University of Dayton where he is an adjunct professor teaching leadership at both the undergraduate and graduate level and serves on the University’s Board of Trustees.

“My focus on board participation has always been based on providing guidance and support to those organizations I feel have the greatest potential to both impact and grow in our region. Crown has earned that recognition, and I am thrilled to be able to play a role in helping them grow their influence,” said Luongo.

About Crown:
Crown breaks new ground in eBusiness solutions. Thanks to its integrated offering of enterprise-wide technology strategy and implementation coupled with public-facing digital marketing, Crown’s solutions increase business profitability and improve customer experience for the mid-market and large company clients it serves. The company’s unique approach creates streamlined dissemination of information across and among multiple business channels, process and personnel for improved efficiency and effectiveness.

Crown’s award-winning work has resulted in more efficient operations, increased profitability and successful marketing programs for clients in diverse industries, including General Motors, the U.S. Army, World Bank, and others. More information: http://www.crownpartners.com .

VOICES iPhone App

Voices Mobile App for iOS devices will allow ad industry talent booking agents to search the Voices.com database

NEW YORK, N.Y. /Advertising Industry Newswire/ — Announced this weeek, the new Voices Mobile App for iOS devices, will allow advertising industry talent booking agents to search the Voices.com database of over 75,000 voice talents, review price quotes and listen to custom auditions from their mobile devices.

“Our customers are using their mobile devices to access the Voices.com website,” says David Ciccarelli, CEO of Voices. “Now 15 percent of all traffic to Voices.com is coming from apple devices and that number is growing every month.”

Voices.com is the online marketplace that connects businesses with professional voice-over talent. Their first-ever mobile app for procuring voice-overs also gives professional voice talent the ability to review a list of paid jobs, submit an audition and a price quote to the businesses looking to hire.

The new mobile app is compatible with the Apple iPhone and iPad and is available on iTunes free of charge.

“The new app will allow voice talent and businesses to connect more easily which will result in more work being awarded through Voices.com,” says Stephanie Ciccarelli, Chief Marketing Officer of Voices.

“The app looks complete and well-thought out. The addition of the recorder is a bonus. I can see myself knocking off auditions on vacation or on the road, wherever,” says Cal Koat, professional voice talent and Voices Member.

About Voices:
Based in Toronto, Ontario, Canada, Voices.com is the technology and industry leading website that connects businesses with professional voice talents. Radio and television stations, advertising agencies and Fortune 500 companies rely upon the Voices.com marketplace to search for, audition and hire voice talents with the assistance of our innovative SurePay(TM) escrow service and our Web application.

Clients that have worked with Voices include NBC, ESPN, PBS, The History Channel, Reader’s Digest, Comcast, Bell Canada, Microsoft, Cisco Systems, ING, Western Union, Ford, GM, Jaguar, American Airlines, the U.S. Army, the U.S. Government and thousands more.

Read more information about the app and customer reviews: www.voices.com/iphone .

The App is now available in the iTunes app store: http://itunes.apple.com/us/app/voices.com/id493554377 .

Laura Winn at CMI

CMI, a Full-service Marketing Research Firm, promotes Laura Winn to VP

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research firm in Atlanta, has promoted Laura Winn from qualitative manager to vice president of client solutions. While Winn will continue to leverage her expertise in qualitative research, this new role will allow her to expand her strategic responsibility for managing and developing key accounts across research solutions, as well as product development, and thought leadership.

The promotion is in recognition of Winn’s demonstrated commitment to innovative research approaches, her recognized status as a thought leader in traditional and digital ethnographic research, and her ability to answer clients’ strategic business questions.

This expanded role allows Winn to focus more heavily on research insight and strategic recommendations at the account level, moving beyond project execution to add greater value to the organization.

“Laura’s new role will enable her to work with a broad mix of clients to deliver on CMI’s commitment to research that drives results,” said Ellen Mowbray, senior vice president, business strategy for CMI. “She is exceptional at developing and utilizing new approaches, such as our advanced immersive suite, to help companies get to know their customers in deeper ways. Laura’s background in cultural anthropology enables her to identify and articulate key insights in ways that easily translate to strategic business objectives.”

Winn has been with CMI for nine years, during which time she has been a featured speaker and author for numerous industry organizations, including the American Bankers Association, LIMRA, and the Pharmaceutical Marketing Research Group (PMRG). She has also been published in a number of publications, including the Medical Group Management’s Connexion, Quirk’s Market Research Review, and Medical, Marketing and Media.

About CMI:
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients.

For more information about CMI, visit http://www.cmiresearch.com .

Pacific Pinball Museum

Neotrope 2012 Non-Profit PR Grant awarded to The Pacific Pinball Museum (PPM) of Alameda, Calif.

SAN FRANCISCO, Calif. /Advertising Industry Newswire/ — The Pacific Pinball Museum (PPM) of Alameda, California has been chosen as a grant recipient for Neotrope’s 2012 NonProfit PR Grants Program. This grant will help the Pacific Pinball Museum further its mission: “To inspire an interest in science, art and history through pinball and to preserve and promote this important part of American culture.”

With this commitment, Neotrope aligns itself with the PPM in educating and entertaining children and adults through the preservation of pinball, while making eight decades of games available to be played by everyone.

The museum accomplishes this through the operation of the Pacific Pinball Museum, a beautifully maintained selection of 90 fully playable pinball machines. In addition, PPM hosts the world’s largest pinball show: the Pacific Pinball Exposition once a year. PPM also furthers its mission through the creation of traveling pinball art and science exhibits that capture the amazing visuals and communicate the basics of physics and electricity used in pinball.

“Neotrope’s recognition of PPM’s dedication and focus in addition to their work with other charities and nonprofits is truly appreciated. Neotrope will be invaluable as we plan the world’s largest pinball show: our sixth annual Pacific Pinball Exposition for September 21-23, 2012,” said Larry Zartarian, the Museum’s Chairman of the Board.

Americans instantly recognize pinball as an American icon along with Jazz, Coca-Cola(R), the jukebox and Elvis. The PPM ensures future generations can appreciate the American ingenuity and creativity that fueled an entire pinball industry for years to come. The museum is currently developing curriculum for students of all ages to learn the basic theories behind pinball mechanisms and concepts such as gravity, momentum and acceleration.

As part of this grant program, Neotrope is providing PR solutions, news dissemination (through its Send2Press(R) Newswire service), and search marketing for the PPM to help raise awareness of its efforts in education, community service, science, art and fundraising. The museum’s goal is to move to a permanent location that can house its collection of 900-plus machines, offer larger teaching and restoration facilities, and expand its art gallery that features local and international artists.

“Having Neotrope aboard will help drive and refine our vision to become the Smithsonian of Pinball,” said Michael Schiess, PPM Founder and Director. “Our growing team of artists, technicians, volunteers, enthusiasts and visionaries will now be able to spread the word and scope of their efforts.”

“We’re honored to be providing assistance to the Pacific Pinball Museum, in both keeping alive eight decades of pinball history, and building educational art, science and historical programs that spark interest in intellectual pursuit,” said Christopher Laird Simmons, CEO of Neotrope(R).

About the Pacific Pinball Museum (PPM):

PPM unlocks the imagination of visitors with pinball back glass art that features themes such as fantasies of the future, beautiful women, sports heroics, outer space, the Wild West and many more. A key member of the museum’s collection of one-of-a-kind exhibits is the Visible Pinball, a fully functional pinball machine housed in a clear cabinet. The Visible Pin mesmerizes anyone who has ever wondered what goes on inside a machine while it’s being played and gives instructors an opportunity to point out the details of the machine’s operation while it is being used. Other exhibits discuss magnetism, momentum, statistics and the patented inventions that several ingenious Americans have devised just for pinball.

Giant (sometimes 10-foot by 10-foot) hand-painted acrylic mural reproductions of original pinball back glass art cover vast swaths of PPM’s walls. From Space Ship to Sea Ray, from Majorettes to Jungle Princess, these unique pieces of art created just for PPM are also available as an off-site exhibit or simply as an eye-popping example of the depth of skill pinball artists and designers employ while promoting individual games. Artists working at pinball companies Gottlieb, Williams and Bally unintentionally captured highlights of history while designing the art that decorate pinball games.

Christian Marche’s pointy people and Gordon Morison’s over-the-top psychedelia capture the mood of the ’60s and ’70s while the content of various pinball artists’ work often captures historic moments like the moon shot, the British rock invasion or the patriotic spirit following World War II.

PPM is popular with families, couples on their first date, school groups and local companies who hold special occasion parties there. The museum offers a party room for rent by the hour while guests enjoy the historical selection of games that range from 1878 to 2012. Parties at PPM are like having access to an entire arcade or someone’s massive game room to celebrate a personal occasion. Also among the regulars at PPM are some of the world’s highest-ranked pinball players and most experienced repair technicians.

For more information on the Pacific Pinball Museum, located at 1510 Webster Street, Alameda, CA, 94501, visit www.pacificpinball.org or write to mschiess@pacificpinball.org or call 205-9793. For more information on the Pacific Pinball Exposition, visit: http://pacificpinball.org/events/ .

About Neotrope:

Since 1983 Neotrope(R) has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online content portals. Neotrope also offers targeted news dissemination and press release writing through its unit, Send2Press(R) Newswire (Send2Press.com). The company pioneered the concept of search optimization of press release content back in 1997 (verifiable via archive-dot-org). Neotrope was an Inc. 5000 company in 2009. More information: www.Neotrope.com .

Neotrope’s annual Non-Profit PR Grants(TM) Program was originally launched in 2000 by company founders Christopher Simmons and the late Dr. JL Simmons, with the goal of providing a “better donation” for worthy U.S. charitable 501(c)3 non-profits than simply writing a small check; instead utilizing the company’s capabilities to grow awareness to media and the public, attract halo sponsors/donors, and bring together disparate resources not generally affordable to small organizations.

Additional information regarding the Neotrope 2012 PR Grants for U.S. charitable non-profits and grant recipients can be found at: http://send2press.com/non-profit/index.shtml .

SKIM Group US

Social Media Research events from SKIM Group in U.S. – Comparing Consumer Attitudes

NEW YORK, N.Y. /Advertising Industry Newswire/ — The SKIM Group, an international market research agency, is kicking-off a new series of free educational webinars for the U.S. market this week. Each market-focused webinar is designed to provide marketers, researchers, and product brand managers with actionable insights they can put into practice in their own organizations.

SKIM is an expert in the field of new product development, communication and pricing decisions, offering strategic insights and customized solutions to support clients in the development and review of their marketing strategies.

To learn more about the research services offered by SKIM or to register for one of the new marketing webinars, visit http://www.skimgroup.com/attend-our-marketing-webinars .

EVENT LINE-UP AND INFORMATION:

* Your chocolate. Your fans. Your strategy. Social media research made actionable
Thursday, May 10, 2-2:30 p.m. EDT
By Sourabh Sharma, project manager, SKIM New York.
https://www3.gotomeeting.com/register/346273702 .

Join Sourabh Sharma as he presents a social media research case study comparing consumer attitudes regarding a selection of well-known and niche chocolate brands.

Social media research is all about listening instead of asking. When individuals communicate freely and spontaneously online, their comments are often more candid and truthful. Any product or brand that is talked about online can leverage social media to formulate strategies for consumer-targeted marketing, advertising, and channel communication. Illustrated by a real world case study, attendees will learn how SKIM researchers translate social media conversations into actionable insights and marketing opportunities for brands including Toblerone and Hershey’s.

Sharma will discuss:

o “Your chocolate”
* The online competitive landscape
* A brand’s perceived identity
o “Your fans”
* Consumer personas based on online behavior
* Online platform effectiveness
o “Your strategy”
* Consequential actionable recommendations.

Attendees will learn how to use social media to measure brand equity and reach, gauge the competitive landscape, and get closer to consumers by understanding their truthful, candid and current brand perceptions.

* Product portfolio and revenue optimization
Thursday, May 24, 2-2:30 p.m. EDT
By Juan Andres Tello, director, Consumer Americas, SKIM New York.
https://www3.gotomeeting.com/register/353140414 .

In a competitive consumer environment, it is essential to price your product right. In this webinar, Juan Andres Tello will explore ways to optimize pricing and product portfolio composition to maximize overall revenue. Tello will examine various scenarios such as what happens when product prices are adjusted, pack sizes are decreased, or premium/value line extensions are introduced.

Professionals in consumer pricing, marketing strategy, and research roles will learn how research insights can drive smarter pricing and optimization decisions – even in the most competitive consumer markets. Attendees will learn how to optimize their pricing and product portfolio composition to maximize portfolio revenue.

Tello will discuss:

o Motivations for revenue optimization
o Making the marketing research shift from insight to foresight
o Building blocks of a revenue optimization system
o Sample revenue optimization strategies
o How to deliver optimization results to both internal and external clients.

* Developing winning claims
Thursday, June 7, 2-2:30 p.m. EDT
By Paul Janssen, director, Communications Research, SKIM New York.
https://www3.gotomeeting.com/register/914035246 .

What distinguishes a winning communication strategy from one that falls flat? Paul Janssen will share the results of a SKIM meta-analysis of hundreds of claims across 14 categories. Among the compelling findings, results show that a tangible promise of value is critical to a claim’s success. Attendees will also learn how popular communications tactics (e.g., humor, comparative advertising, jargon) can unintentionally undermine the message and render a claim ineffective.

Janssen will illustrate how re-analyzing large amounts of data across studies and categories can be a powerful tool for generating essential consumer insights. Armed with new insights, marketing and research attendees will be prepared to develop more effective claims, which can be broadly applied to any communications strategy.

About SKIM:
Founded in 1979, SKIM is a dynamic and rapidly growing market research agency with offices in Rotterdam, Geneva, London and New York. A new San Francisco office will open in July 2012. Combining market-specific expertise and knowledge of advanced research methodologies, SKIM is a valued partner for multinational companies in consumer packaged goods, healthcare, consumer health, telecommunications and financial services. Visit www.skimgroup.com for more information.

AIN0512-usgeocod

Political Orgs Can Now See How Redistricting Has Changed 2012 Election Congressional Districts with USgeocoder

SAN JOSE, Calif. /Advertising Industry Newswire/ — GIS software and technology company, Online Image, recently announced the Geocoded Address Batch Processing Service for New Congressional District Matching. Specifically of interest to political organizations, campaign coordinators, and marketing efforts, this service is the first to match addresses to newly redrawn districts, enabling organizations to update their member address files and direct their members to support the candidates they endorse for the 2012 elections.

The new district address batch matching is processed by USgeocoder, the flagship product of Online Image. USgeocoder determines the location of each address, identifies its census block, produces congressional district information, and returns the address file to the organization with district information appended. Using proprietary algorithms, USgeocoder achieves greater than 99.8 percent accuracy for new congressional district matching.

According to Mitchell Pearce, CEO of Online Image: “If an organization wants its members to support a particular candidate, it must first know which members are in that candidate’s district. Due to recent state redistricting, more than 80 percent of the nation’s congressional districts have changed. Many voters are no longer in the same districts they were before. Our batch address process makes this discovery painless for organizations.”

Online Image updates its data files as the U.S. Postal Service updates its address files and the states complete redistricting source data. As of today, based on source files currently available, USgeocoder batch processes addresses in 48 states and territories for new congressional district matching.

To learn more about address to congressional district matching, visit: http://usgeocoder.com/offer_data_processing .

About Online Image:
Based in San Jose, California, Online Image specializes in GIS data processing and mapping, advocacy management, custom web programming, and business management. USgeocoder, a wholly-owned subsidiary of Online Image, provides best-in-class affordable geocoding solutions for political districts, mailing delivery, census geographies, demographics, statistics, address attribute appending, and mapping needs. It is a Geographic Information System (GIS) application designed to serve and assist political campaigns, lobbying and advocacy, government, sales tax compliance, and marketing organizations.

National LTC Network

Marketing Long Term Care to Seniors: LTCA named a finalist in SeniorHomes’ Best of Web Awards 2012

OVERLAND PARK, Kan. /Advertising Industry Newswire/ — National LTC Network member Long Term Care Associates (LTCA) recently became a finalist in the “Social Media Rockstars – Organizations” category of SeniorHomes’ 2012 “Best Of The Web Awards.” The contest identified some of the most valuable resources across the web for seniors, caregivers and industry professionals in 10 categories, and was judged by a panel of leading experts in the senior living industry.

“LTCA has been a groundbreaking industry leader in social media, so it’s great to see their work recognized by SeniorHomes.com,” commented Terry Truesdell, President and CEO of the National LTC Network.

“Here at LTCA we’ve been building our Twitter presence for nearly 3 years. Because of its intimacy and immediacy, I identified Twitter as the perfect platform to assist not only our producers, but also consumers and other professionals looking for information on long term care planning,” said Stephen D. Forman, LTCA’s Senior Vice-President & Social Media Brand Manager. “I feel optimistic about our strategy, since we recently achieved the milestone of surpassing the 99.99 percentile rank by Followers and established ourselves as THE online source for high-quality long-term care content.”

SeniorHomes.com reports that they received more than 450 nominations. Judges considered criteria including 1) Quality of writing, 2) Accuracy and insight, 3) Navigation and design, 4) Breadth and depth, and 5) Engagement with, and Number of Followers.

About LTCA:

With roots dating back to 1974, Long Term Care Associates, Inc. (LTCA) has now entered its 5th decade focused exclusively in the LTC insurance marketplace. Headquartered in Bellevue, Wash., the company is proud to service over 5 million members of sponsoring organizations, and count the claim payments to its clients in the tens of millions of dollars.

About the National LTC Network:

Since 1994, The National LTC Network has been a leader in long term care insurance distribution. The Network counts among its member firms some of the most respected and successful firms in the industry. Members include trailblazers in workplace sales, association sales, and traditional individual sales.

About Contest Sponsor SeniorHomes:

SeniorHomes is a free resource for people looking for senior housing or senior care for a loved one or themselves. SeniorHomes.com features expert-written articles and a comprehensive directory of care options.

More information:
National LTC Network: http://www.NLTCN.com .
LTCA: http://www.ltc-associates.com .
Twitter: https://twitter.com/ltcassociates .

G-Man Marketing 10th Anniversary 2012

Music Industry Marketing Expert, G-Man Marketing, Celebrates Decade of Entertainment Hype

LOS ANGELES, Calif. /Advertising Industry Newswire/ — Whether you call it publicity, media relations or hype, everybody needs it and John Scott G of California-based G-Man Marketing has been providing it for a decade. G and G-Man Marketing have created work for Verizon Wireless, Goodyear, Auto Club, General Dynamics, Shakey’s Pizza, Toyota of Orange, and more. In addition, G collaborated with Doug Colosio, Scott Joss and Merle Haggard to write “Bad Actor,” a song on Haggard’s “I Am What I Am” album.

“Just by visiting the Internet, you have been influenced by our work,” states the head of G-Man Marketing (www.gmanmarketing.com). “We create and publish media announcements, press alerts, video messaging, social networking communication, and what I call ghost marketing.”

The concept of “ghost marketing” is not new, G admits. “In addition to books I’ve ghost-written, some of my most effective work has been behind-the-scenes, writing or contributing to articles or in disseminating items for others to post. Clients, especially artists, don’t have time to continually look for these opportunities online, but it’s one of the things we do. It’s time-consuming, but there’s a definite payoff if you keep at it.”

Current clients of G-Man Marketing include Shady Hill Records’ country artist Sandra Piller. “This is a terrific account because of the variety of great songs Sandra performs,” G states. “She works with writer/producer Jane Bach (hits with Reba McEntire and Jo Dee Messina among others) and there are videos of Sandra doing songs by The Doors and Fleetwood Mac. Her cool country version of ‘Love Me Two Times’ is a trip!”

Within the past year, G has worked with Larisa Stow, Robin Hood Music, Golosio Publishing, Goodnight Kiss Music, Anisound Mixing/Mastering, FookMovie, Phil Hatten Design, Carnyville, Bella Swan Bass Society (BSBS), and Paula Franceschi. “We’re starting on a Christian music video for ‘Amazed by the Light that is You,’ a new area for us.”

The sounds of BSBS are in a series of humorous commercials airing during the Sheena Metal programs on the LATalkRadio network. The spots are for non-existent products called “Androyx,” like an Androyx energy drink and an Androyx phone (“Forget 3G, 4G or 5G, Androyx offers 157G!”).

“I love spreading the word for music, products, speeches, and events,” G says. “This work is exciting and gratifying, which makes it fulfilling to start every day!”

Learn more at: http://www.gmanmarketing.com .

BULLY movie premiere

Kids social network, Weinstein Company, and MovieTickets website team for BULLY premiere events and promotions

HOLLYWOOD, Calif. /Advertising Industry Newswire/ — To support the premiere today of the anti-bullying documentary, “BULLY,” Jackie Fame, Inc. (FAME), the leading kid/teen social network is joining forces with The Weinstein Company and MovieTickets.com. The PG-13 version of the anti-bullying documentary will open in 115 theaters.

FAME and the AMC Cinema chain will sponsor several “Bully Movie Events” across the country, with selected theaters offering free admission to a one-night “Bully” awareness event – with the continued goal of involving parents, students, educators, and advocates in the movement to ending bullying.

In addition, with every “Bully” ticket purchased through www.MovieTickets.com FAME will provide a free download of its book “Kid2Kid, Keepin’ it Safe Online” (ISBN: 978-0-675-50025-6) made available for the NOOK and Kindle eBook formats. “Kid2Kid” includes great advice for young people about staying safe online, and includes a chapter about preventing bullying in cyberspace and in everyday life.

“We are happy to join The Weinstein Company’s ‘Bully’ campaign to help raise awareness about the serious effects of bullying. We hope to help inspire kids from around the world to stand up to bullying,” said Zachary Swauger, age 13, FAME co-founder.

“This has always been a mission of the Jackie Fame network,” added Joshua Swauger 11, FAME co-founder. “In 2011, we launched ‘We Have the Power’ at www.WeHaveThePower.net – a grass roots awareness movement about the terrible effects of bullying on school-aged kids. We recorded an original song, produced by DJ Boom and Hip-Hop recording artist G-Money. We wrote the lyrics to express how deeply concerned we are about bullying and its effect on our peers.”

The FAME co-founders hope all school-aged kids and their parents will see “Bully” and join together in the fight to stop all forms of bullying.

Directed by Sundance and Emmy-award winning filmmaker, Lee Hirsch, “Bully” is a beautifully cinematic, character-driven documentary. At its heart are those with huge stakes in this issue whose stories each represent a different facet of America’s bullying crisis. “Bully” follows five kids and families over the course of a school year. Stories include two families who have lost children to suicide and a mother awaiting the fate of her 14-year-old daughter who has been incarcerated after bringing a gun on her school bus.

The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as “Scream,” “Spy Kids” and “Scary Movie.” Together TWC and Dimension Films have released a broad range of mainstream, genre and specialty films that have been commercial and critical successes.

MovieTickets.com (www.movietickets.com), the worldwide leader in advance movie ticketing, offers moviegoers a quick and convenient way to purchase tickets, while serving as a top destination for movie news, reviews and trailers. The Company currently enables consumers across 17 countries/territories, including the United States, Canada, United Kingdom, Ireland, Spain, Argentina, Puerto Rico, the Dominican Republic and the Caribbean to buy movie tickets online, from any mobile device or by phone at 877-789-MOVIE.

Jackie Fame (www.JFame.com) continues to expand its Jackie Fame(R) brand with the national retail launch of the FAMEbody personal care and cosmetic lines, BrandFAME apparel lines, FAME50.com merchant platform; and Face-the-Fame, FAME America!, the online music and talent contest. In 2013, FAME is launching its FAMEgirl salon in selected cities.

The mission of the Jackie Fame Network is to be the leading teen social networking destination with the largest, most engaged audience and community. The network will be supported by its unique position as one of the strongest, most valued brands focusing in the highly coveted kid-teen audience.

Jackie Fame is a privately held company and is headquartered in Charlotte, North Carolina with offices in Los Angeles, Calif.

Jackie Fame(R), FAME50(R), JFame(R), FAMEbody(R), Face-The-Fame(R) and FAMEVision(R) are registered trademarks of Jackie Fame Inc. All other trademarks acknowledged.

To learn more about Jackie Fame network, please visit http://www.JFame.com .

CMI's Jean Fasching

Qualitative Research Virtual Event features CMI’s Jean Fasching

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI’s VP Jean Fasching, today will present “Marketing Through Intermediaries: Simulated Conversations Put You In the Room” during NewMR’s “Putting the ‘Qual’ in Qualitative Research” Virtual Event, an international webinar series exploring leading edge qualitative research techniques.

Today’s event will bring together practitioners and academic researchers who are pushing the boundaries in the qualitative research arena. Fasching is one of three speakers to be featured in the New York virtual session from 2:00 p.m. – 3:45 p.m. March 28, 2012.

In industries that rely heavily on intermediaries to convey finely tuned product messages (e.g. insurance, financial services, and pharmaceuticals), the distance between the brand team and the actual consumer can seem like a million miles. How do you really know whether and how your intermediaries are communicating your most important messages, benefits, and features?

When the research goal is to understand the complexities, challenges and opportunities that occur during important interactions between intermediaries and consumers, a simulated conversation is an incredibly effective substitute for reality.

“A carefully researched and strategically designed simulated conversation can reveal startlingly real representations of actual conversations,” said Fasching. “These insights empower and educate marketing and sales teams to better target and communicate directly with intermediaries and, ultimately, consumers.”

Fasching will share tips for designing simulated conversations that become the foundation for:

* Insightful talking points that facilitate effective conversations and overcome challenges for intermediaries
* Valuable educational tools that inform consumers before, during and after intermediary conversations
* Detailed recommendations that target particular segments of intermediaries and consumers more effectively

To learn more about the event, please visit: http://www.cmiresearch.com/w/upcoming-and-recent-events/ .

To register, please visit: http://newmr.org/events/qualitative-event-2012 .

About CMI:

CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit www.cmiresearch.com .

Insight Research 2012

Market Research Study: Telecom Operations Support Systems, 2011-2016

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a new market research study, “Operations Support Systems, 2011-2016,” telecommunications network operators worldwide are forecasted to increase their investment in OSS at a compounded rate of 5.9 over the next five years, and will exceed $67 billion in 2016, according to the new report by Insight Research.

“Telecommunications providers will continue to invest in systems that streamline their operations – particularly in growth areas such as customer care and network engineering for wireless services,” says Insight director Fran Caulfield. “Our research confirms continued strong growth for both wireless services and the operations systems that support the proliferation of smartphones, tablets, and mobility applications,” concluded Caulfield.

The global market for operations support systems (OSS) – the computing and software IT infrastructure that performs engineering, provisioning, and management functions in telecommunications networks – will exceed $67 billion in 2016. Telecommunications industry spending for OSS is expected to mirror the forecasted growth in service revenue over the next five years, indicating that the industry is expecting sustainable growth in the years ahead.

North American investment in the computing and software systems used to acquire, serve, and bill customers will lag worldwide investment, growing at a compounded rate of 4.6 percent over the same period, while OSS expenditures made by carriers in the Asia, Europe, and Latin America regions will grow at 6.3 percent.

The report found that telecommunications service providers are investing most heavily in those OSS needed to support wireless 3G and 4G services. Over the forecast period, annual OSS spending to support broadband wireless will increase from $3 billion today to $22 billion in 2016.

“Operations Support Systems, 2011-2016″ forecasts global IT infrastructure spending for billing, customer care, planning/engineering, provisioning/inventory, trouble repair, network management, business management, and workforce management systems. It also projects the professional services expenditures required to implement those systems by type of carrier in four regions: North America; Europe, the Middle East, and Africa; Asia/Pacific; and Latin America/Caribbean.

A free report excerpt, table of contents, and ordering information is online at http://www.insight-corp.com/reports/oss11.asp .

This report is available immediately for $4,695 (hard copy). Electronic (PDF) reports can also be ordered online. Visit our Website, or call 973-541-9600 for details.

Elixir of Life KI Therapy Serum

Product Launch: Elixir of Life KI Therapy Serum from E’shee Clinical Esthetic

PHILADELPHIA, Pa. /Advertising Industry Newswire/ — E’shee Clinical Esthetic announced a new skin care product based on a combination of stem cell and infrared nanotechnology. It is the most potent skin care formula that combines gene therapy (FGF-1 peptide) and Far Infrared Powder (FIR) to rejuvenate and restore the beauty of damaged or aging skin. This new Elixir of Life Serum helps to activate the body’s stem cells to repair damaged tissue and skin regeneration.

“Results are proven. The FGF-1 peptide – the stem cell activator – helps to increase new skin cell growth at least 10-20 times faster than with other skin care products,” says Nataly Giter, founder, E’shee Clinical Esthetic.

Elixir of Life is ideal for people with circulation problems due to external factors such as pollution, and physical problems due to illness, medications or smoking. It works to repair dark circles and broken capillaries; delays the overall skin aging process through skin repair and re-growth; and also works to properly heal and repair scar tissue.

People of all ages – men and women – will see physical results within 30 days. Skin will be healthier and firmer with a smoother and more even skin tone.

“Ultimately, this new product helps to restore blood flow; aids with toxin removal; repairs broken capillaries; and reverses skin damage. We are very excited to offer this to anyone wishing to dramatically improve their skin care,” says Giter.

About E’shee Clinical Esthetic:
E’shee was launched in 2009 by Nataly Giter, a hands-on skin care professional with more than 20 years of experience. Through research and practical experience, she learned about the most effective ingredients for advanced skin care and became associated with Dr. Chiu, a professor from Ohio University and the first global pioneer to clone the human FGF-1 gene.

Together with Dr. Chiu and their combined connections to industry professionals, they utilized FGF-1 to create an extraordinary anti-aging product line, using 99 percent pure FGF-1 peptide – the best quality available outside of the human body.

For more information on E’shee Clinical Esthetic, visit: www.esheeesthetic.com .

Dawn Westerberg Consulting

Duct Tape Marketing Consultant Dawn Westerberg to Present Webinar about Google+ for Association of Strategic Marketing

AUSTIN, Texas /Advertising Industry Newswire/ — B2B Marketing Strategist, and Authorized Duct Tape Marketing Consultant, Dawn Westerberg will be presenting “Adding Google+ To Your Marketing Mix” for members of The Association of Strategic Marketing on Thursday, March 15, 2012. Westerberg believes that the integration between Google+ and other widely used Google applications, services and tools such as Gmail, Google Places, Chrome and Blogger, to name just a few, create a convenient and powerful platform for B2B marketers and business.

“Google+ promises some intriguing possibilities for B2B marketers,” said Westerberg. “When you take into consideration that Google and YouTube are the number one and number two search engines, making content available on Google+ only makes sense.”

About The Association of Strategic Marketing:
The Association of Strategic Marketing (www.associationofmarketing.org) is a training and development website for Marketing professionals. Association of Strategic Marketing provides unique up-to-date Marketing training through audio conferences, webinar and articles.

About Dawn Westerberg Consulting:
Dawn Westerberg invites business owners to “fall in love with your business again” through a sound marketing strategy that drives results and profits. Dawn Westerberg Consulting LLC assists companies in developing marketing plans that take full advantage of online and traditional marketing to create lead demand from ideal prospects.

An Authorized Duct Tape Marketing Consultant – http://dawnwesterberg.com/duct-tape-marketing/ – Dawn is a frequent speaker at conferences throughout the country on the topics of marketing, social media, online presence, and blogging. She publishes a blog on B2B Marketing at http://dawnwesterberg.com and is a contributor at the Duct Tape Marketing Consultant’s blog. With headquarters in Austin, TX, she serves customers in the United States and Canada.

Mini Backboards

Product Launch: New custom sports award product announced by Mini Backboards LLC

SKIPPACK, Pa. /Advertising Industry Newswire/ — A new advertising and award product launched by entrepreneur Shane McGinley has become a “slam dunk” for new product launches. The Mini Backboard is a highly detailed “mint-like” mini basketball backboard that looks so amazingly real, but only smaller. The Mini Backboard can be laser engraved to create one of the most exciting and unique achievement/recognition awards in the industry. Its original design makes it easy to hang on any wall for display.

What started out as a high school graduation project has now evolved into a full-time business for one savvy, young businessman, Shane McGinley, founder of Mini Backboards – a manufacturer of the hottest, most unique product to hit the basketball award and gift decor market in years.

After encouragement from teachers and family (including an avid basketball-playing brother), McGinley, with the assistance of his father, worked to create a prototype of the Mini Backboard. Once armed with a college degree in marketing and management, it was time for McGinley to get serious and take the business to the next level.

Today, the Mini Backboard has become one of the premier basketball awards around. The Mini Backboard can be laser engraved and customized for any school, organization, club, player, league, sponsors and more.

The Mini Backboard is not only an ideal way to recognize excellence in basketball; it has many other uses as well. It may be used in sports marketing; as a promotional product; and for coaches’ awards. There is also a whole selection of gift awards for anyone involved in basketball or who is simply an enthusiastic fan.

“In the last 15 years, I’ve seen thousands of MVP presentations for junior youth leagues; high school events; college basketball invitationals; and more,” says Chas Wolfe, National Director of Prep Scouting and Dunk4 Diabetes Shootout. “With Mini Backboards you are getting a slam dunk award to excite any level of presentation.”

About Mini Backboards, LLC:
Headquartered in southeastern Pennsylvania, right outside of Philadelphia, Mini Backboards, LLC is one of the fastest-growing innovative awards’ manufacturers. In addition to the Mini Backboard, may other items are available and include unique and traditional basketball awards such as medals, plaques, and resins. For more information, visit: http://www.minibackboards.com .

Jackie FAME Inc.

Kids social media brand, Jackie Fame Inc., expands to clothing and other lifestyle offerings with FAMEbody and BrandFAME

CHARLOTTE, N.C. /Advertising Industry Newswire/ — Jackie Fame, Inc., which bills itself as the “kid/teen social network,” a Facebook(TM) alternative for kids and teens, announced this month the launch of its FAME 2.0 social network. The Company also continues to expand its Jackie Fame brand with the national retail launch of the “FAMEbody” personal care and cosmetic lines, and “BrandFAME” apparel lines.

Jackie Fame is an investment capital funded, Charlotte and Los Angeles based company; founded by kid entrepreneurs Zachary Swauger (age 13) and Joshua Swauger (age 10), launched its initial Jackie Fame(R) Network in January of 2011. After the positive response and tremendous membership growth, the brothers put a halt on growth initiatives while focusing on enhanced development efforts of its platform. With continued feedback for improvements from the FAME Kid Advisors, the brothers developed FAME 2.0 – a custom, feature rich, with a scalable network, infrastructure. Also, not surprisingly, Jackie Fame offers an interactive Android and iPhone mobile app available to download for free on over 2,500 wireless devices – FAME Mobile.

In 2011, the Swauger brothers also penned their first book in the “Kid2Kid Book Series” titled “Kid2Kid, Keepin’ It Safe Online” (ISBN: 9780615500256). This fun to read book about internet safety, which includes a chapter on anti-bullying, is now available at book stores, Barnes & Noble, Amazon, and public libraries.

“What we set out to do was build an awesome place on the web for kids to communicate, share and create new friendships, continue to develop our brandFAME and its superior lines of quality products, provide financial opportunity for our investor team, and prove to the admission officers at Stanford University that we have what it takes to be a Cardinal – in about 5 years,” said Joshua Swauger.

“FAME 2.0 is epic!” added Zachary Swauger. “Unlike many other social networks for kids and teens, with Jackie Fame there is no charge to be a member, no advertising in-your-face messages, and our members have the choice to be as private or as public as they want to on their page.” Initially, the system defaults to full privacy for all members to provide instant protection. “After that, it’s their choice who they friend,” added Zachary. In addition, users’ data and content is not sold to brands, advertisers, etc. “We ARE ‘the brand’ and with our merchant partners engaged with the FAME members via our FAME50 platform, coming soon – it’s really awesome.”

Jackie Fame’s BrandFAME will initially launch with the FAMEbody “body treats” personal care line and FAMEnails, the companies nail polish line, due to be in national retail store locations by Q4 2012. BrandFAME, the company’s apparel line is expected in stores by Q1 2013. All lines and been developed, branded, quality tested, and are now in the pre-sale process.

About Jackie Fame, Inc:
The Company (www.JFame.com) continues to expand its Jackie Fame brand with the national retail launch of the “FAMEbody” personal care and cosmetic lines, BrandFAME apparel lines, FAME50 merchant platform and Face-the-Fame; FAME America! the online music & talent contest for kids is launching in 2012.

The Mission of the Jackie Fame Network is to be the leading kid/teen social networking destination with the largest, most engaged audience and community. The network will be supported by its unique position as one of the strongest, most valued brands focusing in the highly coveted kid-teen audience.

Jackie Fame(R), FAME50(R), JFame(R), FAMEbody(R), and Face-The-Fame(R) are registered trademarks of Jackie Fame, Inc. All other trademarks acknowledged.