According to a market research study announced this month from Insight Research Corporation, the study projects that the aggregate market for a key group of data services will grow two to three times the rate for basic transport services over the next five years. Insight’s newly-released market analysis report, “Strategic Data Services for US Businesses: IP VPNs, Ethernet, Cloud, and Hosting Services, 2013-2018″ includes full segment details for U.S. wireline data services…
Category: Industry News
News specific to the ad industry trade, policy, legal and trends
INTERVIEW: Getting a B2B marketing campaign started can be daunting, and many marketing experts have adopted the so-called “duct tape marketing” program created by John Jantsch to provide key focus implementations for their clients. Kelly Weppler is the owner and founder of WH & Associates, an inbound marketing agency that works with business-to-business (B2B) companies to “enhance their online presence, to generate leads, and to design a complete customer experience that helps their clients stand out from their competitors.”
NEWS: For the past decade, London, Ontario based Voices.com has helped advertising industry professionals connect when seeking voiceover talent, and voice actors. It’s also become a top destination for those seeking to make a living by promoting their voice acting abilities for projects ranging from animation, to TV spots and PSAs, to documentary and feature film work.
NEWS: Construction industry marketing veteran Elliot Light recently announced his formation of New Home Nexus, a marketing, sales and advertising firm that “will connect buyers and builders.” From initial due diligence to final sale, New Home Nexus will serve homebuilders, investors, asset managers and financial institutions throughout Southern California.
NEWS: Boston-based financial services marketing firm Truebridge, Inc. recently announced that they have hired Ken Wells as EVP of Relationship Marketing. Wells will head up a new unit that helps financial institutions maximize the power of their retail organization to drive more revenue from multiple business lines.
NEWS: Food Finders, Inc. of Signal Hill, California, recently announced it won selection this year of the Neotrope 2013 J.L. Simmons NonProfit PR Grant award. Food Finders is celebrating an important milestone this year. As of April of this year, Food Finders has reached a “100 million pounds of food rescued” milestone.
MIDDLETOWN, Conn. /Advertising Industry Newswire/ — Catalysts Powering Educational Performance (CPEP) of Middletown, Connecticut recently announced it has been selected as a recipient of Neotrope’s 2013 J.L. Simmons NonProfit PR Grant award. With this commitment, Neotrope(R) will provide public relations support to CPEP over the next year to raise awareness around its programs and accomplishments.
BOONTON, N.J. /Advertising Industry Newswire/ — The latest market research study from Insight Research, “Private Line and Wavelength Services, 2013-2017,” implies that the $35 billion U.S. private line services market is expected to decline one percent annually over the next five years, as the shift to packet-based services offsets demand for higher bandwidth private lines.
ATLANTA, Ga. /Advertising Industry Newswire/ — Beth Thompson has joined CMI as Vice President, Qualitative Research. Thompson brings a 20-year track record of successfully conducting highly complex domestic and global marketing research with a focus on the pharmaceuticals and life sciences industries. CMI Research is a leader in marketing research services and insight.
SAN FRANCISCO, Calif. /Advertising Industry Newswire/ — Edgewood Partners Insurance Center has added Derek Thomas as Chief Strategy Officer and Managing Principal. Thomas brings to EPIC more than 25 years of progressive experience and leadership within insurance companies, brokerage firms, Internet and e-commerce companies, as well as the non-profit sector. EPIC is a retail property, casualty and employee benefits insurance brokerage.
CAMARILLO, Calif. /Advertising Industry Newswire/ — AMT Datasouth Corporation has announeced their new Documax 5380 narrow carriage, serial dot matrix (SDM) printer. The Documax 5380 features the latest technology in motors, drivers and electronics and sets a new standard for cost of ownership and reliability. It is shipping now. SDM printing is favored for low-cost printing and product reliability and is especially favored for back office and inhospitable environments. The 5380 brings a modern implementation to this trusted technology
ATLANTA, Ga. /Advertising Industry Newswire/ — At the PMRG National Annual Conference March 10-12 in Maryland, Pfizer and CMI Research will present: “Engaging Stakeholders with A Story – 3 Tips to Improve Research Reporting.” The presentation will be based on actual results of a recent study conducted of mothers of children with a medical condition to evaluate opportunities for a medication.
CAMP HILL, Pa. /Advertising Industry Newswire/ — This week, at the 17th Annual Millennium Music Conference (MMC) in Camp Hill, Pa., recording industry veteran and noted music producer Loren Weisman will lead the discussion: “The State of The Record Deal in 2013: Myths vs. Reality.” Exploring what really works with up and coming bands, and solo music artists, beyond the hype.
RALEIGH, N.C. /Advertising Industry Newswire/ — Accounting software specialist, Massey Consulting continues its educational marketing for CPAs webcast series with the session “5 Ways to Get More Likes on Your Facebook Page” presented by Randy Vaughn, principal of Marketing Twins. The session is appropriate for all audiences: CPAs, nonprofit organizations and commercial business and CPE credit will be available for CPAs attending the session.
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a new market research and analysis report from The Insight Research Corporation: Capital expenditures (capex) by telecommunications service providers globally is expected to increase at a compounded rate of 1.5 percent, from $207 billion in 2012 to $223.3 billion in 2017.
TORRANCE, Calif. /Advertising Industry Newswire/ — California-based entertainment company, Neotrope, founded in 1983, recently announced its annual Nonprofit PR Grant Program for 2013. As in prior years, ten (10) U.S. based charitable non-profit “worthy causes” will receive in-kind grants totaling $50,000; including public relations, news dissemination and online marketing services, as part of the company’s 30th anniversary.
HOLLYWOOD, Calif. /Advertising Industry Newswire/ — Sample Digital, the leading provider of production workflow and media asset management tools to the film and TV industry, has announced its re-branding as DAX, LLC. The DAX name is derived from “Digital Asset Xchange” and best reflects the product, services and legacy of the company.
STERLING HEIGHTS, Mich. /Advertising Industry Newswire/ — “This is one of the best times of years to implement music for business,” Ryan Santangelo, president of Dynamic Media LLC says. “Music influences behavior and affects mood and allows retailers and restaurant managers to set the most appropriate environment for its customers. Happy customers buy and come back for more.”
DALLAS, Texas /Advertising Industry Newswire/ — The latest “Shine Brighter Series” of webcasts for nonprofits from Orange Leap will focus on “Twitter for Nonprofits” and be presented by Dawn Westerberg, president of marketing consulting firm Dawn Westerberg Consulting LLC, on December 6, 2012, 2 p.m. EST. There is no charge for nonprofits attending the session.
ATLANTA, Ga. /Advertising Industry Newswire/ — Laura Winn, VP client solutions for CMI Marketing Research, and Steve DiCarlo VP of market research, Fidelity Investments, will present “Honeymoon Period: Three Tips to Evaluate Your Early Customer Lifecycle” at IIR’s The Marketing Research Event (TMRE) Nov. 12-14, 2012 in Boca Raton, Fla.
CORONA DEL MAR, Calif. /Advertising Industry Newswire/ — J. McLeish PR, a public relations company that handles work for the San Bernardino County Workforce Investment Board, was honored at the Inland Empire Public Relations Society’s Polaris Awards on Oct. 24. The Polaris Awards, signifying the highest standards of performance in the Inland Empire, celebrate outstanding public relations tactics and programs. J. McLeish Public Relations received a Capella Award for an Annual Report developed for the San Bernardino County Workforce Investment Board.
DALLAS, Texas /Advertising Industry Newswire/ — Orange Leap is sponsoring its latest webinar for those in the business of managing and marketing non-profit orgs: “Tap Into New Donations with Non-cash and Online Giving,” presented by Kevin Myers of iDonate and part of Orange Leap’s Shine Brighter Series webcasts for nonprofit organizations.
BOSTON, Mass. /Advertising Industry Newswire/ — Localization LLC Translations recently announced its newest location in Boston, Mass. at One Boston Place. This new location is the result of the expanding need for translation and language service in today’s challenging advertising, marketing, and business markets.
DETROIT, Mich. /Advertising Industry Newswire/ — SafeToSleep recently announced the launch of its innovative new baby product, the Sleep and Breathing Monitor, decribed by the company as “a breakthrough in infant sleep safety that monitors each breath of a sleeping baby with hospital accuracy and streams the breath wave to a smartphone as it occurs.” Unlike current baby monitors that use audio, video, or movement to monitor a sleeping baby, the SafeToSleep system uses advanced fiber optic technology to detect the baby’s actual breath rate and breath wave.
ATLANTA, Ga. /Advertising Industry Newswire/ — CMI Marketing Research recently announced the addition of Paul Gondek who has joined CMI to expand the company’s Healthcare Solutions practice to support healthcare, pharmaceutical, and medical device companies. As vice president client solutions and healthcare lead, Gondek will further enhance an experienced pharmaceutical team.
DALLAS, Texas /Advertising Industry Newswire/ — On October 23, Orange Leap launched a new monthly series of webcasts for nonprofit organizations called the Shine Brighter Series. The first webcast covered “5 Ways Nonprofits Can Get More Likes on Their Facebook Page” presented by Randy Vaughn of Fort Worth-based Marketing Twins.
MOUNTAIN LAKES, N.J. /Advertsing Industry Newswire/ — Insight Research’s market analysis study, “Cable TV Enterprise Services, 2012-2017″ provides a sobering view for Cable Providers, who have been touting the Business Services market as a profitable respite from their mature residential video business.
LOS ANGELES, Calif. /Advertising Industry Newswire/ — The iconic Barker Hangar was the site, Saturday Sept. 15, 2012 for an evening of Music and Fashion as Audrey Magazine presented “Audrey’s Night Out 2012″ sponsored by 360 Jets. Production, creation, and brand integration was provided by DB3 Agency.
ORLANDO, Fla. /Advertising Industry Newswire/ — A new software solutions, the KidWideWeb, is a platform that makes it impossible for kids to enter harmful Internet sites like pornography, suicide, gambling, self harm, and violence. Specifically, this internet security platform will keep kids from landing on sites not appropriate for their age, according to the start-up company, The Children’s Internet, who developed it with crowdfunding assistance.
DAYTON, Ohio /Advertising Industry Newswire/ — Award-winning marketing and technology strategy company, Crown, recently announced the addition of Pete Luongo to its Board of Advisors. Luongo is the prior President and CEO of the Berry Company and a well-known author. He brings to the board his rich business experience gained over his 33-year career.
NEW YORK, N.Y. /Advertising Industry Newswire/ — Announced this weeek, the new Voices Mobile App for iOS devices, will allow advertising industry talent booking agents to search the Voices.com database of over 75,000 voice talents, review price quotes and listen to custom auditions from their mobile devices.
ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research firm in Atlanta, has promoted Laura Winn from qualitative manager to vice president of client solutions. While Winn will continue to leverage her expertise in qualitative research, this new role will allow her to expand her strategic responsibility.
SAN FRANCISCO, Calif. /Advertising Industry Newswire/ — The Pacific Pinball Museum (PPM) of Alameda, California has been chosen as a grant recipient for Neotrope’s 2012 Non-Profit PR Grants Program. This grant will help the Pacific Pinball Museum further its mission: To inspire an interest in science, art and history through pinball and to preserve and promote this important part of American culture.
NEW YORK, N.Y. /Advertising Industry Newswire/ — The SKIM Group, an international market research agency, is kicking-off a new series of free educational webinars for the U.S. market this week. Each market-focused webinar is designed to provide marketers, researchers, and product brand managers with actionable insights they can put into practice in their own organizations.
SAN JOSE, Calif. /Advertising Industry Newswire/ — GIS software and technology company, Online Image, recently announced the Geocoded Address Batch Processing Service for New Congressional District Matching. Specifically of interest to political organizations, campaign coordinators, and marketing efforts.
OVERLAND PARK, Kan. /Advertising Industry Newswire/ — National LTC Network member Long Term Care Associates (LTCA) recently became a finalist in the ‘Social Media Rockstars – Organizations’ category of SeniorHomes’ 2012 ‘Best Of The Web Awards.’ The contest identified some of the most valuable resources across the web for seniors, caregivers and industry professionals in 10 categories, and was judged by a panel of leading experts in the senior living industry.
LOS ANGELES, Calif. /Advertising Industry Newswire/ — Whether you call it publicity, media relations or hype, everybody needs it and John Scott G of California-based G-Man Marketing has been providing it for a decade. G and G-Man Marketing have created work for Verizon Wireless, Goodyear, Auto Club, General Dynamics, Shakey’s Pizza, Toyota of Orange, and more.
HOLLYWOOD, Calif. /Advertising Industry Newswire/ — To support the premiere today of the anti-bullying documentary, ‘BULLY,’ Jackie Fame, Inc. (FAME), the leading kid/teen social network is joining forces with The Weinstein Company and MovieTickets.com. The PG-13 version of the anti-bullying documentary will open in 115 theaters.
ATLANTA, Ga. /Advertising Industry Newswire/ — CMI’s Jean Fasching, today will present ‘Marketing Through Intermediaries: Simulated Conversations Put You In the Room’ during NewMR’s ‘Putting the ‘Qual’ in Qualitative Research’ Virtual Event, an international webinar series exploring leading edge qualitative research techniques.
MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a new market research study, ‘Operations Support Systems, 2011-2016,’ telecommunications network operators worldwide are forecasted to increase their investment in OSS at a compounded rate of 5.9 over the next five years, and will exceed $67 billion in 2016, according to the new report by Insight Research.
PHILADELPHIA, Pa. /Advertising Industry Newswire/ — E’shee Clinical Esthetic announced a new skin care product based on a combination of stem cell and infrared nanotechnology. It is the most potent skin care formula that combines gene therapy (FGF-1 peptide) and Far Infrared Powder (FIR) to rejuvenate and restore the beauty of damaged or aging skin. This new Elixir of Life Serum helps to activate the body’s stem cells to repair damaged tissue and skin regeneration.
AUSTIN, Texas /Advertising Industry Newswire/ — B2B Marketing Strategist, and Authorized Duct Tape Marketing Consultant, Dawn Westerberg will be presenting “Adding Google+ To Your Marketing Mix” for members of The Association of Strategic Marketing on Thursday, March 15, 2012. Westerberg believes that the integration between Google+ and other widely used Google applications, services and tools such as Gmail, Google Places, Chrome and Blogger, to name just a few, create a convenient and powerful platform for B2B marketers and business.
SKIPPACK, Pa. /Advertising Industry Newswire/ — A new advertising and award product launched by entrepreneur Shane McGinley has become a “slam dunk” for new product launches. The Mini Backboard is a highly detailed “mint-like” mini basketball backboard that looks so amazingly real, but only smaller. The Mini Backboard can be laser engraved to create one of the most exciting and unique achievement/recognition awards in the industry. Its original design makes it easy to hang on any wall for display.
CHARLOTTE, N.C. /Advertising Industry Newswire/ — Jackie Fame, Inc., which bills itself as the “kid/teen social network,” a Facebook(TM) alternative for kids and teens, announced this month the launch of its FAME 2.0 social network. The Company also continues to expand its Jackie Fame brand with the national retail launch of the “FAMEbody” personal care and cosmetic lines, and “BrandFAME” apparel lines.
TORRANCE, Calif. /Advertising Industry Newswire/ — Los Angeles-based Neotrope®, a public relations, advertising and marketing firm established in 1983, has announced the recipients of their Non-Profit PR Grants Program for 2012. This year’s 10 recipients, selected from over 300 applicants, will receive approximately $50,000 total in pro bono services.