Category Archives: Industry Awards

Advertising and Marketing Industry Awards and Honors

J. McLeish Public Relations, Inc.

Jessica McLeish PR receives PRSA Capella Award for Annual Report developed for San Bernardino County Workforce Investment Board

J. McLeish Public Relations, Inc.CORONA DEL MAR, Calif. /Advertising Industry Newswire/ — J. McLeish PR, a public relations company that handles work for the San Bernardino County Workforce Investment Board, was honored at the Inland Empire Public Relations Society’s Polaris Awards on Oct. 24. The Polaris Awards, signifying the highest standards of performance in the Inland Empire, celebrate outstanding public relations tactics and programs. J. McLeish Public Relations received a Capella Award for an Annual Report developed for the San Bernardino County Workforce Investment Board.

Speaking of the award-winning project, Jessica McLeish, CEO of J. McLeish Public Relations, stated: “We are proud to work with a client that has done much to assist people to find jobs and support local businesses in a tough economy. We are proud of what they do and we appreciate the opportunity to work with them.”

About J. McLeish Public Relations:

J. McLeish PR is a full-service public relations agency maintaining practice areas in corporate communications, insurance, real estate, and government since 2003. Combining an understanding of the clients’ goals with a solid foundation in journalism, the JMPR team tells the client’s story while delivering newsworthy and reliable information to local, regional and national media. It offers the creativity, journalistic insight and responsiveness of a large public relations firm with the focus of an in-house communications. Clients include the Workforce Investment Board of San Bernardino County, Professional Community Management, Inc. (PCM), Edgewood Partners Insurance Center (EPIC), EnviroIngenuity and Alegria Farm. For more information, visit http://www.jmcleishpr.com/ .

About Inland Empire Chapter of the Public Relations Society of America:

Formed in 1965, the Inland Empire Chapter of PRSA serves to bring together public relations professionals in San Bernardino and Riverside Counties. The Inland Empire chapter is one of 10 in the PRSA’s Western District, which is comprised of the states of California, Nevada, Arizona, Colorado, and Hawaii. The Public Relations Society of America, headquartered in New York City, is the world’s largest professional organization for public relations professionals, with nearly 20,000 members, organized into 117 Chapters nationwide, who represent business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. For more information, visit http://www.prsaie.org/ .

National LTC Network

Marketing Long Term Care to Seniors: LTCA named a finalist in SeniorHomes’ Best of Web Awards 2012

OVERLAND PARK, Kan. /Advertising Industry Newswire/ — National LTC Network member Long Term Care Associates (LTCA) recently became a finalist in the “Social Media Rockstars – Organizations” category of SeniorHomes’ 2012 “Best Of The Web Awards.” The contest identified some of the most valuable resources across the web for seniors, caregivers and industry professionals in 10 categories, and was judged by a panel of leading experts in the senior living industry.

“LTCA has been a groundbreaking industry leader in social media, so it’s great to see their work recognized by SeniorHomes.com,” commented Terry Truesdell, President and CEO of the National LTC Network.

“Here at LTCA we’ve been building our Twitter presence for nearly 3 years. Because of its intimacy and immediacy, I identified Twitter as the perfect platform to assist not only our producers, but also consumers and other professionals looking for information on long term care planning,” said Stephen D. Forman, LTCA’s Senior Vice-President & Social Media Brand Manager. “I feel optimistic about our strategy, since we recently achieved the milestone of surpassing the 99.99 percentile rank by Followers and established ourselves as THE online source for high-quality long-term care content.”

SeniorHomes.com reports that they received more than 450 nominations. Judges considered criteria including 1) Quality of writing, 2) Accuracy and insight, 3) Navigation and design, 4) Breadth and depth, and 5) Engagement with, and Number of Followers.

About LTCA:

With roots dating back to 1974, Long Term Care Associates, Inc. (LTCA) has now entered its 5th decade focused exclusively in the LTC insurance marketplace. Headquartered in Bellevue, Wash., the company is proud to service over 5 million members of sponsoring organizations, and count the claim payments to its clients in the tens of millions of dollars.

About the National LTC Network:

Since 1994, The National LTC Network has been a leader in long term care insurance distribution. The Network counts among its member firms some of the most respected and successful firms in the industry. Members include trailblazers in workplace sales, association sales, and traditional individual sales.

About Contest Sponsor SeniorHomes:

SeniorHomes is a free resource for people looking for senior housing or senior care for a loved one or themselves. SeniorHomes.com features expert-written articles and a comprehensive directory of care options.

More information:
National LTC Network: http://www.NLTCN.com .
LTCA: http://www.ltc-associates.com .
Twitter: https://twitter.com/ltcassociates .

2010 Client Advisor Awards - CMI

Marketing Research Company CMI Earns 2010 Client Advisor Award from Creative Growth Group

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research company, was recognized as a 2010 Client Advisor Awards winner in the Small Client category during a ceremony on in December. The Client Advisor Awards is the country’s only award program honoring the economic impact of professional services firms, advisor professionalism and “clients of choice.” Established in 2005, the program sets the standard for best practice behavior and results in the relationships between professional services firms and their clients. Awards recipients are evaluated on their demonstration of professionalism in the form of creativity, collaboration, capability, content, credibility and positive results.

“We created the Client Advisor Awards program five years ago because we believed that professional services firms are an under-recognized force that has an enormous impact on our economy and on our communities,” said Andrew Dietz, managing partner of Creative Growth Group, Inc. “It is an often ignored reality that client professionalism is as important as advisor professionalism in realizing superior results for clients. The Client Advisor Awards not only honor exceptional professionals but also an elite group of clients who are intentionally superb at managing their professional services relationships – ‘clients of choice’.”

CMI was honored for its work with Weaver Stephens Group in the areas of industry thought leadership development, media relations, speaker placements, and marketing communications.

“We are honored to receive the 2010 Client Advisor Award in recognition of our work with Weaver Stephens Group,” said Angela Wells, vice president of sales and marketing for CMI. “We strive to provide world class results for our clients, and we bring that same level of dedication to our work with professional service providers like Weaver Stephens Group.”

About CMI:
CMI is a full-service marketing research company that helps clients understand target customers in the context of their world – the choices they make and why – to prioritize resources and generate growth. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions.

CMI serves primarily Fortune 1000 clients. The company is ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations, as well as the Inside Research top 10 fastest growing marketing research firms in the U.S. For more information about CMI, visit www.cmiresearch.com .

Vickers Financial

Vickers Financial Group emerged a winner on October 5th at the Inaugural Singapore Venture Capital and Private Equity Association Awards

LOS ANGELES, Calif. /Advertising Industry Newswire/ — The United States Global Entrepreneurs Association (USGEA) is proud to announce that one of its corporate members, Vickers Financial Group (“Vickers”), a leading Venture Capital firm emerged a winner on October 5th at the Inaugural Singapore Venture Capital and Private Equity Association (“SVCA”) Annual Awards Gala Dinner held at the Shangri-La Hotel. The newly established annual awards program is aimed to highlight successful venture capital (“VC”) and private equity (“PE”) investments, as well as recognize the achievements of the dynamic VC/PE players in the industry.

Vickers which focuses on early stage investments, funded the start-up capital for Cambridge Real Estate Investment Management (“CREIM”) Pte Ltd, the investment manager of Cambridge Industrial Trust (“CIT”), a REIT which is listed on the Singapore Stock Exchange in 2005 and sold its interests to a joint venture between National Australian Bank and Oxley Capital in 2008 for a 26x return on investment and an IRR of approximately 190%.

Vickers took home the best exit award for Category A (early staged investments). In this category, key criteria were investment returns, investment holding period and the size of the transaction. “Our investment in CREIM is a good example of the deals we invest in. We focus on early stage in the 5 sectors of technology, media, telecommunication, financial services and consumer. We took a more active role in the strategic management of this company, through the chairmanship of the board and subcommittees, and also seconding a full time de facto CFO to the company,” said Vickers Financial Group’s chairman, Dr. Finian Tan.

USGEA Chairman Dr. Shaan Kumar remarked, “There are very few VC’s who are choosing high risk high gain ventures in the current economic conditions but I feel Vickers team is making a prudent move in identifying their niche by choosing very few deals out of thousands of companies they see each year. Their portfolios are very unique and diversified. In my personal experience, the Vickers team, led by Dr. Tan, are not only good strategic investors, but good team players.”

About Vickers Financial Group:
Vickers Financial Group is an investment house with offices in Shanghai and Singapore. The group manages 3 funds and proprietary capital. Founded in 2004 by Dr Finian Tan, the Group seeks to create long term value for its investors by investing in and building a stable of great companies focused primarily on the Asia Pacific market.

For more information about Vickers Financial Group, please visit: www.vickersfinancial.com .

About USGEA:
USGEA is a global mentor capital organization which supports the growth and success of small and medium businesses, emerging entrepreneurs, leaders, and professionals worldwide. Its social site www.entrepreneur21.net acts as a platform for collaboration to their member community.

For more information about United States Global Entrepreneurs Association, please visit: www.usgea.org .

Write Away Inc N.C.

Public Relations Association of Western North Carolina recently recognized Write Away, Inc. as winner of its ‘Online Marketing-Social Media’ category

Write Away Inc N.C.ASHEVILLE, N.C. /Advertising Industry Newswire/ — While many may argue that print is a dying breed, the staff at Write Away, Inc. begs to differ; you just need to work all the angles. And, that’s just what they did. Write Away, Inc., the editors for Action Pursuit Games Magazine, the world’s leading magazine for paintball and airsoft enthusiasts, published by Beckett Media, was tasked with the challenge to help improve subscription numbers and to increase reader involvement.

So, they jumped into action. They polled readers and learned what they wanted – a more interactive Web site, more training videos and a FaceBook presence where fans could interact and post event-related information and more.

So, after four months of syndicating paintball videos on YouTube, updating Facebook postings and posting fitness training videos on the magazine’s Web site, the excitement generated has slowly led to an increase in newsstand sales and subscriptions. The efficiency numbers are slowly, but surely on the rise.

As a result, the Public Relations Association of Western North Carolina (PRAWNC) recently recognized Write Away, Inc. as the winners of its, “Online Marketing-Social Media” category at a recent award ceremony – Best of The Mountains – an annual awards program that recognizes excellence in public relations and marketing communications in Western North Carolina.

One judge commented, “It appears that research was key in adjusting to the use of more video, and with a minuscule budget, the YouTube hits and fan numbers aren’t shabby.”

Another judge said, “Well done Action Pursuit Games (now duck, there’s a paintball headed your way!)”

For more information on the magazine, Action Pursuit Games, visit: www.actionpursuitgames.com .

Check out an APG YouTube video with currently more than 10,000 hits:

http://www.youtube.com/watch?v=rYmiwVDQpHs

Visit Write Away, Inc. at: www.writeawayplus.com .

Voices Hot50

Voiceover Talent Finder and Booking Engine Site VOICES.com makes PROFIT HOT 50

TORONTO, Canada /Advertising Industry Newswire/ — Voices.com, one of Canada’s fastest growing digital media companies, has been recognized in PROFIT Magazine’s 11th Annual PROFIT HOT 50. “Being included among Canada’s fastest growing companies for the second year in a row demonstrates how it’s possible combine a big vision with laser-like focus to achieve rapid expansion in any economy,” says David Ciccarelli, CEO of Voices.com.

“We’ve creatively used technology to reach new customers, reduce costs, increase internal collaboration and communication, and create flexible work environments – a model that has proven effective.”

Voices.com’s online marketplace brings together the participants to conduct business simply and efficiently. Unique features and benefits include:
* Anytime, anywhere access to a global network of 25,000 voice over talents.
* Projects are completed in 24-48 hrs, usually cutting production schedules in half.
* Financial transactions are processed securely online, taking the complexity out of hiring professional voice talents.

The PROFIT HOT 50 is the definitive ranking of Canada’s Emerging Growth Companies. Published in the October issue of PROFIT magazine and online at PROFITguide.com, the PROFIT HOT 50 ranks young firms by two-year revenue growth.

“Creativity, foresight and focus are just some of the traits required to launch a successful business in today’s volatile marketplace,” says PROFIT editor Ian Portsmouth. “This year’s PROFIT HOT 50 leaders have these qualities in abundance, plus many effective management ideas that other business owners would do well to borrow.”

Learn more about Voices.com, visit: http://www.voices.com .

About Voices:

Voices.com is the industry leading online service that connects businesses with professional voice talents. Radio and television stations, advertising agencies and Fortune 500 companies rely upon the Voices.com marketplace to search for, audition and hire voice talents with the assistance of our innovative SurePay(tm) escrow service and our award-winning Web application. Business clients span the spectrum from SME’s to Fortune 500 companies, including NBC, ESPN, PBS, The History Channel, The Discovery Channel, Reader’s Digest, Comcast, Nortel Networks, Bell Canada, Microsoft, Cisco Systems, ING, Western Union, Ford, GM, Jaguar, US Army, the US Government and thousands more.

About Profit Magazine:

PROFIT: Your Guide to Business Success is Canada’s preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. For 28 years, Canadian entrepreneurs and senior managers across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. Visit PROFIT online at www.PROFITguide.com .

Integrative Logic

Direct Marketing Firm Integrative Logic Makes Inc. 5000 List for Third Consecutive Year

ATLANTA, Ga. /Advertising Industry Newswire/ — Inc. magazine has ranked Integrative Logic #1,967 on its fourth annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy-America’s independent-minded entrepreneurs. Music Web site Pandora, convenience store chain 7-Eleven, Brooklyn Brewery, and Radio Flyer, maker of the iconic children’s red wagon, are among the prominent brands featured on this year’s list.

“A primary driver of Integrative Logic’s growth has been our ability to establish leadership in the marketing industry by being an innovator in data-driven marketing,” said John Gardner, president and CEO of Integrative Logic. “In spite of a very challenging economy, our clients continue to choose to invest in the unique service, relationships and expertise that our team provides.”

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found on www.inc.com/5000 .

About Integrative Logic:

Integrative Logic is a direct-to-consumer marketing company serving clients in the United States, Canada, Europe, Mexico and the Caribbean. Recognized as the top small business in Gwinnett County and ranked by Inc. magazine as one of the fastest growing private companies in America, Integrative Logic is a leader in delivering highly effective, trackable, digital marketing solutions for companies across a range of verticals.

Clients include Galderma Laboratories, Marriott(R) and Renaissance(R) Caribbean & Mexico Resorts, Alabama Policy Institute, Kohl’s, Stein Mart, Charming Shoppes and BioLab. For more information visit www.integrativelogic.com .

Voices IMA Awards

Voices.com is top of the pack in Interactive Media Awards

LONDON, Ontario, Canada /Advertising Industry Newswire/ — Voices.com was honoured with a “Best in Class” Interactive Media Award (IMA) for professional services. “The Best in Class” award is the highest honour bestowed by the Interactive Media Awards, representing the very best in planning, execution and overall professionalism.

Voices successfully passed through an intensive judging process. The IMA judges maintain the highest degree of fairness, accuracy and integrity; competently and effectively evaluate entries, delivering clear results.

Voices.com received top marks for graphic design, content, feature functionality, usability and Standards Compliance & Cross-Browser Compatibility. A points-based system is used to judge each entry, with maximum score of five hundred points. Voices.com earned a total score of four hundred and eighty one; an achievement only a fraction of sites in the IMA competition earn each year.

To learn more about The Interactive Media Awards, visit: http://www.interactivemediaawards.com/ .

To learn more about Voices.com, visit: http://www.voices.com/ .

About Interactive Media Awards:

The Interactive Media Awards recognize the highest standards of excellence in website design and development and honour individuals and organizations for their outstanding achievement.

Created by the Interactive Media Council, Inc. (IMC), a non-profit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards(TM), establishes the judging system and provides the judges for the competition.

About Voices:

Voices.com is the online marketplace where businesses connect with voice actors and voice over talents. Radio and television stations, advertising agencies, marketing executives, casting directors and voice talent agencies rely on Voices.com to easily search for and hire language service providers such as translators, narrators and professional voice over talents with the assistance of their award-winning web service. Organizations that have worked with Voices.com include NBC, ESPN, PBS, The History Channel, Reader’s Digest, Comcast, Nortel Networks, Bell Canada, Microsoft, Cisco Systems, ING, Western Union, Ford, GM and thousands more.

CMI Research Atlanta

CMI makes Honomichl Top 50 list second time, the industry’s benchmark for marketing research companies nationwide

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI Research has been ranked #42 on the 2010 Honomichl Top 50 list of the United States’ largest marketing research organizations – up from a #45 ranking last year. Companies appearing on the list are ranked by annual revenues for the preceding year. CMI reported revenues of $15 million, an increase of 6.4 percent from 2008.

“CMI has maintained a healthy growth trajectory through a very challenging recession while many companies have struggled. In particular, we’ve seen gains in the pharmaceutical and financial services industries,” said Chet Zalesky, president of CMI. “I attribute our success to the fact that we fulfill our promise to deliver relevant research that drives results. CMI’s consultative approach is designed to leverage the diverse expertise and experience of our staff to exceed our clients’ expectations.”

Research industry veterans Jack Honomichl and Laurence N. Gold, publishers of Inside Research, produce the annual industry report and rankings every June. This year’s Honomichl Report includes extensive charts describing industry trends and analysis from industry leaders, based on input from 203 research firms. The Honomichl Top 50 and State of the Industry report appears annually in the June issue of Marketing News, a publication of the American Marketing Association.

About CMI Research:

CMI is a full-service marketing research company that helps clients understand target customers in the context of their world – the choices they make and why – to prioritize resources and generate growth. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions.

CMI serves primarily Fortune 1000 clients and is currently ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations. For more information about CMI, visit www.cmiresearch.com .

MDS Advertising ‘Zombie’ Campaign Nets Silver Davey Award

AUSTIN, Texas /Advertising Industry Newswire/ — In tough economic times, advertising dollars are held more tightly than gold. So it’s newsworthy when a company not only invests, but takes risks, to promote its business. Now MDS Advertising, an Austin ad agency, is winning the confidence of ROI-conscious companies with breakthrough creative that’s returning more than its weight in results-it already earned an industry award.

“MDS Advertising stands out from the rest, right from the start,” says David Hubbard, the agency’s executive vice president and creative director. “We wrap the campaign in a concept, first,” says Hubbard.

MDS Advertising recently tested its approach on a medical-billing services client.

Revenue Cycle Inc (www.revenuecycleinc.com), together with its subsidiary RC Billing, provide products and services to help radiation and oncology professionals understand changing federal regulations, and implement the latest medical billing rules and best practices.

RC Billing President Sally Eggleston explains the business challenge, noting, “Too often healthcare providers miss opportunities to bill for services because they don’t fully understand the rules. Or they’ve lost revenue because they weren’t in compliance with a regulation.”

“That’s why it was so important for us to get the word out… before and during the conference,” Eggleston adds.

Hubbard and the MDS team presented a daring concept, using dramatic poster artwork from the classic zombie film Night of the Living Dead as the basis for its creative campaign.

Ron DiGiaimo, president and chief executive officer of Revenue Cycle Inc recalls, “I was skeptical at first but MDS encouraged us to step outside our comfort zone.”

Hubbard explains, “We chose classic scary imagery to capture the underlying anxiety that billing-services providers feel about annual coding regulations that govern radiation and oncology billing practices … then used it in a fun way. It’s unexpected.”

Also unexpected was an advertising industry accolade. MDS Advertising won a 2009 International Academy of the Visual Arts (IAVA) Davey Award for its creative advertising work on the Revenue Cycle Inc/RC Billing campaign. The award recognizes the campaign’s “Save Yourself from the Beast” campaign which launched prior to the 33rd American Society for Therapeutic Radiology and Oncology (ASTRO) conference.

Revenue Cycle Inc and RC Billing recently exhibited and presented seminars at the ASTRO conference, the 26th Annual Meeting of the Society for Radiation Oncology Administrators (SROA), and the American Society of Radiologic Technologists (ASRT) 2009 conference.

About the award-winning campaign, RC Billing’s Eggleston observes, “It was really fresh and exciting; We loved it. But more importantly, attendees loved it. They’d come up to our exhibit booths talking about it.”

Revenue Cycle Inc experienced high-volume traffic at its ASTRO, SROA, and ASRT exhibit booths, reported increased workshop attendance, and received positive feedback from conference attendees, as well as surprising praise from the conference organizer.

DiGiaimo credits the MDS approach with the campaign’s success. “Now I’m thankful to my team that we moved forward [with the campaign],” DiGiaimo says.

The Silver Davey Award win adds to MDS Advertising’s impressive mantle of industry accolades spanning three ADDY awards, nine Hermes Creative awards, eight Summit Creative awards, ten Telly Awards, and now six Silver Davey awards.

About MDS Advertising:

MDS Advertising is an award winning, full service agency that works closely with each client to create imaginative, breakthrough, and sustainable advertising solutions. Need inspiration? MDS energized GreanGrid Solar’s plan to empower homeowners with solar energy. Now Austinites-and one day people nationwide-can shout “Go green!” from their sun-soaking rooftops.

MDS brought eTrueBenefits to life online as an urgent remedy to rising healthcare and prescription costs. Next they’ll be pumping fresh oxygen into the current Web site for Foundation Strategies Inc, the eTrueBenefits parent company, which provides mainstay employee benefits services. And in Spring 2010, MDS leveraged its architectural photography expertise to snap-up a real estate photography and project management gig capturing the essence of “Camden Living” for 133 Camden Property Trust properties nationwide.

For more information, visit www.mdsadvertising.com .

Joe Bowerbank

National Mortgage Professional Magazine Recognizes Joe Bowerbank as Rising Industry Leader

IRVINE, Calif. /Advertising Industry Newswire/ — Loan Score Decisioning Systems, an enterprise-class pricing automated underwriting solution provider, announced that its SVP of marketing has been named to National Mortgage Professional magazine’s Top 40 Most Influential Mortgage Professionals Under 40 list. Loan-Score’s Joe Bowerbank is recognized for his industry contributions to evangelize, market and drive the use of leading-edge technology among lending institutions. National Mortgage Professional cites individuals who make the list as being executives who continue to forge forward, lead by example, set the bar high for education, professionalism and excellence in the mortgage industry.

“It is an honor to be recognized as an individual who strives to make a difference in our industry at a young age,” said Joe Bowerbank, senior vice president of marketing and strategic alliances at Loan-Score. “My entire career has been spent driving the adoption of technology to automate business processes and operate organizations efficiently. I am fortunate in that I am very passionate about what I do and am always excited to spearhead the drive of technology solutions. More than anything, I thank my mentors and peers for their coaching and continued support. I feel privileged that the magazine has acknowledged my past and continuing efforts.”

Bowerbank, who has more than 15 years of marketing, communications, branding and strategy experience, has built a market presence for several technology companies into recognizable industry names with strong brands, most recently at Loan-Score Decisioning Systems. Before Loan-Score, Bowerbank held the position of vice president of marketing at Portellus Inc., one of the industry’s fastest growing LOS and AUS vendors in recent years. Prior to that, he headed the marketing strategy at AUS vendor Commerce Velocity Inc. Bowerbank has also consulted numerous companies to guide their strategic marketing and communications direction.

About Loan-Score:
Founded in 2000 and headquartered in Irvine, California, Loan-Score Decisioning Systems offers clients a full suite of decisioning solutions to satisfy their individual needs from small, medium and large production and servicing organizations. The modular suite includes a product & pricing engine (PPE), automated underwriting system (AUS), portfolio analysis engine (PAE), channel focused point-of-sale (POS) Web portals, a system-to-system integration bridge and more.

Loan-Score maintains a comprehensive, up-to-date library of investor guidelines and pricing to ensure eligibility is met and market conditions are adjusted to deliver precision-based underwriting that results in fundable and saleable loans. Our solutions are engineered to deliver swift, cost-effective implementations that integrate with existing LOSs. Clients can choose between software-as-a-service (SaaS) and self-hosted technology models.

For more information, visit www.loan-score.com or call 949-450-0102.

integrative logic atlanta

Integrative Logic Earns 2010 AMY Award for Work with Galderma Labs

ATLANTA, Ga. /Advertising Industry Newswire/ — Integrative Logic, a leading full-service, integrated database marketing provider, earned a 2010 Atlanta Marketer of the Year (AMY) Award from the Atlanta Chapter of the American Marketing Association for Differin.com. The 2010 AMY Awards are open to corporate and agency marketing professionals in Georgia.

Entries are scored according to the following criteria:
* How well did the program deliver measurable business results?
* Did the program successfully execute marketing best practices?
* Was the program based on sound business and marketing strategy?

The primary target for the Website is U.S. teens with acne. A secondary target is parents (mostly moms) of U.S. teens with acne (i.e.: adult “influencers”). A tertiary target audience is other U.S. adults with acne.

The content-rich site features many acne education opportunities. Also featured prominently on every page are four buttons: “Free Trial” (rebate), “The Scoop,” “Test Your Acne IQ” and “Get Personal” (registration for eCRM program) – all geared to educate visitors on acne as a medical condition and the importance of physician treatment. Visitors may also register for Galderma’s “Take Charge” newsletter (eCRM) program, which provides valuable acne treatment tips as well as product offers from Differin.

About Integrative Logic:
Integrative Logic is a direct-to-consumer marketing company serving clients in the United States, Canada, Europe, Mexico and the Caribbean. Ranked by Inc. magazine as one of the top 1200 fastest growing private companies in America, Integrative Logic is a leader in delivering highly effective, trackable, digital marketing solutions for companies across a range of verticals. Clients include Galderma Laboratories, Marriott(R) and Renaissance(R) Caribbean & Mexico Resorts, Alabama Policy Institute, Kohl’s, Stein Mart, Charming Shoppes and BioLab.

For more information visit www.integrativelogic.com .

Five x Five GridMap

Marketing Analytics Company Five x Five Selected as Top 10 Innovative Georgia Tech Firm

ATLANTA, Ga. /Advertising Industry Newswire/ — The Technology Association of Georgia (TAG) has selected Five x Five, a marketing analytics company offering cutting edge marketing optimization technology, as one of the Top 10 Innovative Companies in Georgia. The TAG Top 10 are selected from the Top 40 list and chosen based on a number of criteria, including: degree of innovation; scope and financial impact of innovation; likelihood of success; and promotion of Georgia’s innovative efforts nationally and internationally. Companies selected to be in the Top 10 presented at the annual Georgia Technology Summit to 1,000 of the state’s technology leaders.

“Our congratulations to Five x Five for making this year’s Top 10 list,” said Tino Mantella, president of TAG. “The Top 10 finalists represent an exciting mix of companies that I’m sure we’ll hear more from in the years to come.”

“The Five x Five team is very pleased to be selected as one of the Top 10 Innovative Companies by TAG,” said Dan Russotto, Chief Technology Officer and Partner of Five x Five. “It is an honor to be recognized by our peers in the technology sector for our dedication to innovation and analytics. We will continue to leverage our knowledge and expertise to deliver new and groundbreaking functionality and features to our suite of software products.”

GridMap, one of Five x Five’s premier optimization software products, was highlighted in a presentation at the Georgia Technology Summit, where Five x Five recently accepted its award. GridMap is an intuitive, web-based marketing tool that helps companies optimize their digital storefronts in a way that maximizes overall revenue and profit potential. The self-learning prediction engine forecasts sales for each product in each placement, while the optimization engine allows business constraints to be specified, thus ensuring an optimal plan that is realistic and actionable. GridMap simplifies the forecasting, planning and management processes for digital storefront marketers by blending predictive modeling and advanced analytic expertise with innovative technology.

About the Technology Association of Georgia:

The Technology Association of Georgia (TAG) is a non-profit organization whose mission is to support its members by generating opportunities for personal, professional and business growth. By forging strategic alliances, TAG serves as a primary catalyst to foster a rich environment for economic development in Georgia’s technology community. TAG is made up of 8,000 members representing technology leaders from over 1,500 Georgia-based companies, affiliated technology and business organizations. For more information, visit www.tagonline.org .

About Five x Five:

Five x Five is an advanced analytics company that leverages mathematical methods and technology to help companies solve their most complex marketing problems. Leveraging the partners’ backgrounds in complex analytical consulting services, the company is focused on building repeatable and easy-to-use solutions within a suite of analytics software and visualization tools. Team members work as trusted advisors to clients and partners, and incorporate an intensely collaborative approach towards problem solving. For more information, visit www.fivexfive.com .

customxm marketing

CustomXM Marketing wins Arkansas 2009 Business of the Year Award

LITTLE ROCK, Ark. /Advertising Industry Newswire/ — CustomXM, a Central Arkansas marketing services provider, was the winner of the 2009 Arkansas Business of the Year award in Category 1 (businesses with 25 or fewer employees) at the annual event at the Statehouse Convention Center in Little Rock on Wednesday, Feb. 24. The event was well attended and supported by the statewide business community.

Arkansas Business produces the annual business awards to honor outstanding companies and non-profits around the state who have excelled and prospered in the previous year. A panel of judges from different disciplines chooses a winner in three business categories based on company size. They also honor a non-profit organization and choose an “executive of the year.”

CustomXM is a family-owned business started in 1966 by Ira and Mary Strack and now run by their son Paul Strack. CustomXM began as a traditional commercial printing concern and has, over the last few years, retooled and rebranded themselves as a provider of cross-media, interactive marketing solutions, as well as a traditional print provider.

“This award is the culmination of the 44 years of work and dedication that my parents have invested in our company and of the work of our most valuable asset: our employees. To receive this level of recognition is also an affirmation of the rebranding and repositioning we embarked upon in the last 5 years. We are also honored to be included in this category with the other fine companies, Fischer Honey, Sells Agency, Legacy Capital Group and Tobi Fairley Interior Designs. We wish them the very best in the future as well,” said Paul Strack, President, CustomXM.

To learn more about CustomXM, visit the website at www.customxm.com .

Jimmy Jazz eCommerce

Jimmy Jazz urban clothing retailer’s new ecom site named ‘Best in Class’ by Interactive Media Awards

NEW YORK, N.Y. /Advertising Industry Newswire/ — The leading urban fashion retailer in the eastern United States, Jimmy Jazz, is now the proud recipient of an Interactive Media Award (IMA). The privately held company was awarded the “Best In Class” prize for its new eCommerce / Lifestyle Web site, JimmyJazz.com. “We are delighted by this distinction among our peers,” commented David Wachter, Vice President of eCommerce for Jimmy Jazz. “When we approached building a ‘world class’ specialty apparel site and lifestyle section, we went right to the customer to find out how they wanted to shop. This award confirms we listened to the consumer’s wish list.”

Jimmy Jazz eCommerceThe award-winning site was critiqued in 5 specific Web areas: design, content, feature functionality, usability, and standards compliance and cross-browser compatibility. In total, JimmyJazz.com scored an astonishing 483 points out of 500, making it the judges’ favorite site among others.

Aside from its recognized Web efforts; Jimmy Jazz continues to be a leader in urban fashion by expanding its stores in the east coast. The retailer opened over 10 more doors this year, which include shops in North Carolina, South Carolina, Ohio, Virginia, Georgia, Florida, and Michigan.

For more information on JimmyJazz.com and/or employment opportunities, please visit www.JimmyJazz.com.

About Jimmy Jazz

Based in Brooklyn, New York, Jimmy Jazz 85+ stores are well known throughout the eastern United States for over 20 years. They offer uniquely inspired original urban fashion, accessories and shoes with high energy and style.

Stores feature premier lifestyle brands including Ed Hardy, Rocawear, Timberland, Akademiks, Baby Phat, Coogi, Adidas Originals, Creative Recreation and Nike, to name a few. They receive merchandise daily from vendors who are creating the hottest styles and colors, providing an ever-changing showcase of the newest fashion available for men, women, and kids.

Profit Mag Hot 50

Digital media star Voices.com has been recognized as one of Canada’s fastest growing companies by PROFIT Magazine

TORONTO, Canada /Advertising Industry Newswire/ — Voices.com, one of North America’s fastest growing Internet brands and digital media companies, is pleased to announce that in PROFIT Magazine’s “10th Annual PROFIT HOT 50,” Voices.com has been recognized as Canada’s #20 Emerging Growth Company. The PROFIT HOT 50 is the definitive list of young Canadian growth companies, ranked by two-year revenue growth.

Profit Mag Hot 50Voices.com CEO, David Ciccarelli, says, “We are humbled and cheered by this wonderful opportunity. Voices.com’s inclusion on the PROFIT HOT 50 is a clear validation of our passionate and disciplined efforts to contribute to the Canadian economy, recognizing our growth not only in the digital media industry, but also as an emerging force and valuable player in Canadian business.”

More than just a meeting place to do business and a unique website to hear some of the most amazing voices on earth, Voices.com is poised to scale its business to new heights, offering a robust platform for people all over the world to complete their voice-over projects on time and within budget.

Every HOT 50 company at least doubled its revenue from 2006 through 2008. The companies on the list have an average two-year revenue growth of 1,007 percent. Fully 70 percent were already in the black in 2008, and many honorees were comfortably so: 28 percent boasted net income of more than 10 percent of revenue.

PROFIT will honour Canada’s Emerging Growth Companies in its October issue.

Neotrope Inc 5000 2009

SEO Experts at Neotrope Make First Appearance on the Inc. 5000

TORRANCE, Calif. — Neotrope®, a leading SEO service, brand identity, public relations, and entertainment technology company, has announced its first appearance on Inc. Magazine’s 2009 Inc. 5000 list, which ranks the top 5,000 fastest-growing private U.S. companies. Between 2005 and 2008, Neotrope achieved a modest 22.5 percent growth rate with less than 5 full-time employees. Neotrope’s Inc. 5000 ranking further enhances the company’s long standing reputation for excellence and customer service.

Neotrope Inc 5000 2009“Our dedication to remaining relatively small to maintain a person-to-person relationship with our clients has helped us with steady growth over the past decade,” said Christopher Simmons, president and CEO. “We have always taken a quality versus quantity approach, and making the Inc. 5000 this year only validates this strategy as we celebrate our 26th anniversary.”

He added, “Of course, none of our success would have been possible without some truly wonderful clients, many of whom we have developed friendships with and even strategic partnerships.”

Additionally, as part of its long history of corporate social responsibility, earlier this year Neotrope donated over $25,000 in PR Grants to worthy small non-profits “doing good,” in response to the continuing economic downturn. This was the fifth such PR Grant program which started in the mid 1990s. In 2010, the grant program will be named after the late company co-founder, J.L. Simmons, PhD.

“We just began a major rebranding effort and started the relaunch of many of our online properties, which will fully roll-out in Q4 of this year,” said Simmons. “We will also be offering a quite unique CMS and social networking solution for small business, with powerful SEO capabilities, based on our ContextEngine® technology, first introduced in 1997.”

The Inc. 5000 list is comprised of U.S. companies and is based on the growth percentage of gross revenue from 2005 to 2008. It offers a comprehensive look at the entrepreneurial engine driving the U.S. economy. The complete Inc. 5000 results are available at www.inc5000.com.

About Neotrope

Neotrope was founded in 1983 by multi-disciplined creative guru Christopher Laird Simmons, and Dr. J.L. Simmons, PhD, and has provided consistent solutions for brand identity, PR, Internet marketing, entertainment publishing and multimedia for over 25 years. Neotrope brands include DotComMojo™, California Newswire®, CitizenWire™, ContextEngine®, eMediaKit™, eNewsChannels™, Florida Newswire™, Mindstock®, MuseWire™, PRTrax™, Send2Press®, and many others. More information: www.neotrope.com and www.neotrope.net.

Neotrope® is a trademark registered in the U.S. and other countries. All other referenced product names, and other marks, are trademarks of their respective owners. Inc5000 logo used under license.

Jonas Roeser

LTC Insurance Exec Jonas Roeser Joins Judging Panel for 2009 International DMA ECHO Awards

KIRKLAND, Wash. — Jonas Roeser, Senior Vice President of Marketing and Operations of LTC Financial Partners, LLC (LTCFP), has been chosen to be a judge in round 1 of the 2009 International DMA ECHO Awards. The judging will take place May 19th-21st in New York City at the Direct Marketing Association headquarters. ECHO judges, who are nominated by the ECHO Academy Board of Governors, are an elite group of senior professional client-side marketers, agency account directors and senior creative professionals with years of direct and digital marketing experience as well as specific industry experience.

Jonas RoeserJudges are selected for their energy, enthusiasm and dedication to excellence, making the prestigious honor all the more meaningful.

ECHO judges select the biggest and best ideas, the most creative use of media and channels, and the finest executions – in short, the very best work of the world’s very best direct marketing professionals. Judges rigorously assess campaigns based on strategy, creativity, and results. This focus on balanced judging assessment – combined with top-notch judges and outstanding entries year in and out – has made ECHO one of the most coveted awards for both agencies and clients.

Overall, participating judges come from cities across the Unites Stated, as well as from the UK, Brazil, Sweden, Italy, Belgium, Denmark, Scotland, Finland, Portugal, Hungary, Australia, New Zealand and Malaysia.

In 2008, Roeser was a runner-up for an ECHO award and chose not to enter in 2009 in order to accept the judging position. The 2008 ceremony was in Las Vegas and hosted by Emmy award winning comedian of the “Tonight Show,” Jay Leno, at a sit-down dinner and awards ceremony.

“It is a real honor to be chosen to stand side by side with one’s peers to view and vote on the world’s best direct mail campaigns,” stated Roeser.

Last year, 2008, was a banner year for Roeser. Not only was he a runner up for an ECHO; he also took home a PIXI. “PIXI” stands for Printing Innovation with Xerox Imaging, and PIXIs are handed out once a year to honor producers of America’s most creative brochures, flyers, space ads, and other print objects. Roeser won his PIXI for the “Most Unique / Innovative” entry.

“I am proud of Jonas and his broad marketing talents,” says Craig Smith, President of LTCFP. “His awards reflect just a fraction of what his talents have done to help brand our company and its producers on a national level.”

Thanks to a combination of LTCFP’s management, marketing, and agent performance, the company is expanding rapidly in spite of the down economy. In 2008 Inc. Magazine ranked LTCFP No. 1,353 among all companies and No.12 in the insurance category, in its annual ranking of the 5,000 fastest-growing companies in the nation.

Information about Roeser’s organization is available at http://web.ltcfp.com. Roeser may be reached at 866-471-4072.

Online Marketing Firm Affiliate Media, Inc. Receives MAP 2008 Presidential Award

IRVINE, Calif. — Affiliate Media, Inc. (AMI), a recognized leader in the worldwide online affiliate marketing space, has been named among the winners of the 2008 Presidential Awards by prominent management consulting organization MAP (Management Action Programs). MAP, a Los Angeles-based firm specializing in leadership development and business consulting, selects its Presidential Award recipients based on soundness and success of business operational strategy; strength of growth and profitability; improvement in company “Vital Factors”; consistency and efficacy of leadership; reinforcement of company values through actions of management and employees; demonstration of work ethic; and Implementation of the MAP Management System(TM).

“As a strategically aligned organization, Affiliate Media develops programs and implements strategic initiatives that create wealth for its clients,” commented John Acampora, Senior Consultant for MAP. “The Affiliate Media management team is committed to the basic fundamentals of the MAP management system; focus and accountability. This adherence to MAP’s basic principles is produces sustained results.

“I look forward to watching this company grow and prosper from its continued focus on innovative technologies and sound customer relations.”

AMI operates a number of industry-leading online marketing properties – in terms of market share and subscriber/member count – including AffiliatePrograms .com, CasinoAffiliatePrograms .com (CAP), and PokerAffiliatePrograms .com (PAP). The company also maintains a growing network of lead generation websites and advertisers that generate thousands of leads per day in several prominent online verticals.

“We’re very proud to receive this recognition from a leader in the business management and consulting world,” stated Warren Jolly, AMI’s CEO. “We work hard to implement best practices in our online business verticals, and, while our remarkable growth rate is the first indication of our success, we’re also happy and grateful to receive accolades from the MAP team, a source we trust and respect.”

For more information on AMI, please visit www.affiliatemedia.com.

About Affiliate Media, Inc.

Affiliate Media is the ultimate online marketing resource, specializing in providing and managing turn-key solutions to increase lead flow, grow affiliate networks, expand marketing into new online verticals, implement effective media management strategies, and much more. With over 1000 percent growth in the past three years, Affiliate Media’s performance speaks for itself. For more information, please visit http://www.affiliatemedia.com.

OSCAR Winner James Marsh

Maximum Entertainment Team Member Wins OSCAR®

NEW YORK, N.Y. — Maximum Entertainment – a New York based boutique commercial advertising production company – is celebrating an Oscar® win for one of its directors, James Marsh. Marsh received the Academy Award on Sunday for best documentary for his film “Man on Wire.” The film is a partly dramatized re-telling of an outrageous plot by a group of French artists to rig a high wire between the Twin Towers for aerialist Philippe Petit to perform on in 1974. Marsh was not the only one of Maximum’s directors to receive Oscar nominations. Fellow Academy Award nominee and Maximum Entertainment director Gus Van Sant received an Oscar nod for his directing of the movie “Milk” – which won a best actor award for Sean Penn.

Maximum Entertainment is a collective of filmmakers started by renowned cinematographer Harris Savides and 20-year veteran producers Jim Czarnecki and Maria Gallagher. With a combined experience not only in commercial production but also in the worlds of feature film, documentaries, TV, and marketing and branding, Maximum Entertainment is about bringing a fresh perspective to commercials, TV and new media projects.

Czarnecki and Gallagher were elated over the two Academy Award nominations and in particular over the Oscar win by James Marsh: “Because of his background in both documentary and feature films, we see James’s strengths as a film-maker as being able combine these two worlds; making spots that are both stylistic and authentic.”

“He is able to get strong performances from real people and realistic performances from actors, and with the added plus of being a writer / director and expert researcher, he is a natural for developing long form projects that could be the basis for a series of 30 sec spots. Now that he is available again after finishing his current film, Nineteen-Eighty, we’re looking forward to working with him on commercials in the upcoming months.”

For more information, visit: http://www.maxentfilms.com/ .

[tags]Maximum Entertainment, commercial advertising production, director James Marsh[/tags]

08-1208-slimshots_72dpi

Ideavilliage Partners with STG Media Corp. to Launch Slim Shots into the C-Store Channel

TEMPE, Ariz. — Slim Shots appetite controller has recently been made available in convenience stores nationwide. Slim Shot consumers will now be able to conveniently enjoy their favorite weight-loss product in a cup of coffee on the way to work, or simply like a “shot” of liquor. STG Media Corp. will kick off the convenience store rollout by placing Slim Shots into 30,000 convenient stores within 90 days of the launch. The blitz program will continue until the product is placed into 140,000 national convenience store locations. STG Media Corp. concentrates on placing products on the shelves of convenience stores with the proper media support and proven track record behind them.

slim shots“We are honored that Slim Shots chose STG Media Corp. to spearhead their convenience store rollout,” President of STG Media Corp. and Global Distribution Services, Vincent M. Schuman said. “Slim Shots is an ideal client to represent in the C-store channel; their targeted media campaign will provide the consumer awareness that is needed to be successful in any channel of the market.”

Finding an innovative weight-loss product in a $30 billion dollar market has been an obstacle that many manufacturers have not been able to overcome. However, Slim Shots has found their niche in this saturated market. Slim Shots is an all-natural vanilla flavored shot, found in a coffee creamer type packaging. The shot can be consumed in various methods including in cereal, yogurt, coffee or on its own. Also, unlike other weight loss products, Slim Shots does not contain sugar, caffeine or stimulants and does not cause nervousness or jitters.

Slim Shots works by triggering the body’s natural appetite control mechanism, satisfying users for long periods of time and in turn, allowing them to eat less, without sacrifice and without depriving them of their favorite foods. Slim Shots launched in C-stores in November 2008.

STG Media Corp., STG Global Distribution and STG Interactive, LLC, work together to develop and execute strategic, national marketing campaigns. Based in Tempe, AZ, STG Media is a full-service advertising agency specializing in creative and media buying for print, television and radio. Helping clients to maximize their ad dollars, STG works hand in hand with STG Global Distribution, a master distributor and brand management company with capabilities to place products on the check-out counters in over 100,000 C-Stores in the USA with a proven market blitz program. STG Interactive develops cutting-edge E-commerce solutions in addition to search engine optimization and search engine marketing. STG helps clients navigate through the complex landscape of opportunities that exist within the context of modern, cross-media campaigns.

For more information about the STG family of companies, call toll-free: 866-834-4370 or visit: www.stgmediacorp.com.

[tags]Slim Shots appetite controller, Ideavilliage, STG Media Corp[/tags]

Insight Research Corp

Market Research: Long Term Outlook Bright for Worldwide Telecom Industry Despite Current Economic Turmoil

BOONTON, N.J. — Despite the unsteady state of the global financial markets, the worldwide telecommunications industry is expected to continue expanding over the next five years as continuing growth of wireless services in emerging markets offsets the spending slowdown in the advanced economies, says a new market analysis report from The INSIGHT Research Corporation. According to the new industry market study, overall telecommunications services revenues are expected to grow at a compounded rate of nearly 10.3 percent over the next few years, reaching $2.7 trillion by 2013.

insight research“The 2009 Telecommunications Industry Review: An Anthology of Market Facts and Forecasts” notes that wireless makes the strongest showing while wireline follows a distant second. Nearly all of the growth in both sectors is expected to occur in broadband services, with wireless broadband service revenues expected to grow at a compounded rate of more than 70 percent over the forecast period, while wireline broadband services grow at under 10 percent over the same forecast horizon.

“The 2009 Telecommunications Industry Review: An Anthology of Market Facts and Forecasts” states that even amidst so much economic uncertainty the fact remains that telecommunications is a key input factor in economic growth. Telecommunications is a facilitator of socio-economic advancement and is a critical utility for economic development, much like water and energy. It is on the basis of telecommunications as a lynchpin in the eventual economic recovery that INSIGHT Research projects continued carrier revenue growth.

“The worldwide economy is in turmoil, there is no doubt about that, but over the long haul we expect the telecommunications industry to continue growing,” says INSIGHT president Robert Rosenberg. “Telecom is as necessary to development as roads and bridges, so we expect it to fare much better than other economic segments that may take longer to return to normalcy,” Rosenberg concluded.

An excerpt, table of contents, and ordering information for this market research study of the global telecommunications industry are available online at:
http://www.insight-corp.com/reports/review09.asp .

This 301 page report is available immediately for $1,195(hard copy). Electronic (PDF) reports can also be ordered online. Visit our Website, or call 973-541-9600 for details.

[tags]Insight Research Corporation, wireless services in emerging markets, Telecommunications Industry Review, telecom market research study, Robert Rosenberg[/tags]

08-1030-jonroeser_72dpi

Long Term Care Insurance Leader Wins ‘PIXI’ Award for Print Marketing

KIRKLAND, Wash. — This October 26th, on the printing industry’s equivalent of Oscar(R) night, Jonas Roeser rose to enthusiastic applause to accept a “PIXI” — one of the coveted 2008 “Printing Innovation with Xerox Imaging” awards. The PIXI’s are handed out once a year to honor producers of America’s most creative brochures, flyers, space ads, and other print objects. Roeser is the Senior Vice President of Marketing & Operations of LTC Financial Partners, LLC (LTCFP), one of the nation’s most experienced long term care insurance agencies.

Roeser won his PIXI for the “Most Unique / Innovative” entry, a print piece called “Secret Agent Invitation.” The piece was used to promote a yearly meeting of national field agents.

Jonas Roser at PIXI awards“We’re proud of Jonas, his department and our strategic partners,” says Cameron Truesdell, CEO of LTCFP. “Their outstanding efforts are one of the reasons we have grown to more than 550 agents in five short years.”

Roeser won his award among entrants from over 100 countries, including Australia, Brazil, Canada, Hong Kong, Japan, Turkey, the U.K. and the U.S. All submissions were independently judged by a panel of international leaders from every major segment of the graphic arts industry. Submissions were weighted on the criteria of business effectiveness, use of digital technology, degree of innovation, and overall aesthetics.

“These awards reflect just a fraction of what we’re doing,” says Truesdell. “Thanks to our whole team, we’re expanding rapidly in spite of the economy. We’re actually looking to add 500 new agents in 2009.”

Inc. Magazine recently ranked LTCFP No. 1,353 among all companies, and No. 12 in the insurance category, in its annual ranking of the 5,000 fastest-growing companies in the nation. Among insurance agencies, LTCFP is the fastest-growing one focusing exclusively on long term care insurance sales.

LTCFP was also honored recently by the Direct Marketing Association (DMA). On October 14, Roeser’s “Secret Agent” project was a finalist in the competition for a coveted ECHO Award, which singles out the world’s best direct marketing campaigns. The sit-down dinner and awards ceremony was hosted by comedian and Emmy award winning host of the “Tonight Show,” Jay Leno.

In addition, this month LTCFP was ranked number 62 among the fastest-growing private companies in Washington state, by the Puget Sound Business Journal.

For those interested in a career in management or sales, information on LTCFP is available at http://web.ltcfp.com/ltcfp/join-our-partnership.aspx.

[tags]Xerox PIXI award, Jonas Roeser, LTC Financial Partners, Printing Innovation with Xerox Imaging awards[/tags]

08-0425-neotrope_72dpi

Non-Profit Organizations to Receive Marketing Grants from Los Angeles PR Firm

LOS ANGELES, Calif. — Neotrope®, a brand identity, PR, and marketing firm established Jan. 1983, is donating $25,000 in free public relations and newswire services to worthy non-profit and charitable organizations to celebrate its 25th anniversary. Neotrope previously donated $25K worth of services in 2000, and $22K in 2005; and has provided discounted or free services to various non-profits for more than 20 years. Organizations may apply for this program starting today. “This is our way of supporting some of the numerous smaller organizations we feel need help to ‘get the word out’ about their efforts,” said Neotrope CEO and co-founder, Christopher Simmons. “Many smaller non-profits have been suffering from lower revenues this year, due to the economy; and it’s been harder than ever for some orgs to raise awareness. We’ve always taken corporate social responsibity very seriously, and it gives all of us here a warm and fuzzy to do what little we can to give something back to worthwhile causes.”

Neotrope USANeotrope, and its division Send2Press Newswire (www.Send2Press.com), have previously sponsored art benefits contributing to aid efforts for the homeless in Chicago, groups providing environmentally sustainable housing in areas of the world where disaster has left people without adequate shelter; and to orgs who raise money for Tanzanian AIDS orphans. Neotrope also sponsors entertainment events as diverse as Apple QuickTime shows, and both-coasts music showcases for indie bands, including the LAMN Jam series presented by the Los Angeles Music Network.

Non-profit organizations may apply for free services starting October 1st, through November 12th, 2008. Organizations will be selected as applications are received, and the amount donated to each selected non-profit will vary. Half of the grants will be provided to California-based non-profits, who will receive additional promotional assistance through California Newswire®. Additionally, all 501(c)(3) organizations automatically qualify for a 20% service discount. Finally, all qualified applicant organizations will be entered into a drawing to win a new One Laptop Per Child (OLPC) notebook which can be used for fund-raising purposes.

The 2009 Neotrope PR grant application can be found at

http://www.Send2Press.com/non-profit/index.shtml.

Past recipients of the PR grant program include the Native Voices Foundation (www.nativevoices.org and www.snow-riders.org). “Thank you so much for putting Native Voices Foundation under your wings and on the U.S. map as never before,” said Suzy Chaffee (“Chapstick”), Olympian, and Co-chair of NVF. “Your encouragement, savvy coaching, and access to the major newspapers in America, has been priceless in getting out our message.”

About Neotrope®

Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue. The Neotrope marketing team includes Christopher Laird Simmons, who is an award-winning designer, photographer, musician and digital artist. He is a member of the Public Relations Society of America (PRSA), Graphic Artists Guild, and ASCAP. Simmons has been widely interviewed by publications as diverse as Entrepreneur, Chicago Post Tribune, PCWorld, and TrendWatch. Other team members include accredited public relations professionals, working journalists and broadcast veterans.

About Send2Press® Newswire

Send2Press offers best-in-class affordable Direct-to-Editors™ news distribution and alternative placement of news content to improve its “persistence” versus the traditional one-shot approach. In addition to sending news directly to working journalists, print and broadcast media, Send2Press places news into social networks and deep into search engines using proprietary ContextEngine® press release optimization technology developed in 1997. For more information on Send2Press, visit: http://www.Send2Press.com.

Jan. 2005 grant announcement:

http://www.send2press.com/newswire/2005-01-0128-002.shtml

Aug. 2000 grant announcement:

http://www.neotrope.com/text/news_PR_00-0802.shtml

Neotrope is a U.S. registered trademark and service mark, with international trademark applications pending. Send2Press, California Newswire, and ContextEngine are registered trademarks of Neotrope. All other trademarks acknowledged.

[tags]Christopher Simmons, Neotrope Interactive, ContextEngine deep linking technology, DotComMojo, PR grants for nonprofits[/tags]

USMotivation

USMotivation Named to Second Annual CMI 25 List by Corporate Meetings & Incentives

ATLANTA, Ga. — USMotivation today announced that it has been named to the second annual “CMI 25″ list of the industry’s largest and most influential full-service independent meeting and incentive travel management companies focused on the corporate market. Complied by Penton Media’s Corporate Meetings & Incentives(R) magazine, the leading information source for the $40.3 billion corporate meetings and events industry, the CMI 25 provides an essential resource for corporate executives and meeting professionals seeking partners for outsourcing all or parts of their programs. The CMI 25 appears in the September issue of Corporate Meetings & Incentives and is available on www.meetingsnet.com.

“The CMI 25 list represents the leading companies in the industry, based on extensive research by our staff,” said Barbara Scofidio, editor of Corporate Meetings & Incentives. “As outsourcing of meeting and incentive travel program planning becomes increasingly important to corporate America, the CMI 25 have become the ‘go-to’ service providers for executives in many sectors.”

USMotivation
USMotivation
USMotivation is a full-service incentive management company specializing in incentive strategies and awards, travel and meeting services, creative communications and business analytics. For more than 45 years, USMotivation has helped companies improve performance for employees and resellers and develop successful loyalty programs for their customers.

“We are truly honored to be a member of the ‘Top 25′ and appreciate the significance of this award,” said Dan Leong, Chief Operating Officer of USMotivation. “It is a great testament to our talented teams who create world-class and innovative programs for our clients.”

The magazine’s editors selected CMI 25 companies based on several factors, including the number of meetings and incentive travel programs managed in 2007 and the total number of room nights represented by those meetings and incentives. They also evaluated the number of full-time employees at each company, as well as the percentage of the company’s revenues that came from organizing corporate meetings and incentives, versus association meetings or other sources.

Established in 1962 and headquartered in Atlanta, GA, USMotivation is a full-service incentive management company whose core business is designing and implementing strategic incentive solutions to meet the performance improvement needs of clients nationwide. USMotivation currently employs 130 full-time associates and develops fully customized programs to help businesses maximize performance and reach their potential. USMotivation is the most award-winning incentive company in the industry.

Contact:
Jennifer Childress, USMotivation
Phone: 770-290-8010.

[tags]USMotivation, CMI 25 list, incentive management company[/tags]

2008 ReBrand 100 Global Awards: Chrisicos Interiors Campaign Recognized

BOSTON, Mass. — Chrisicos Interiors, a leading interior design company serving discerning clients throughout New England, is pleased to be honored with Notable Recognition in the fourth annual ReBrand 100 Global Awards competition. This distinction is for Chrisicos’ rebranding campaign, designed and implemented by JDCommunications, Inc. and Lauziere Design. The Chrisicos rebranding campaign focused on repositioning the company by creating a more elegant and sophisticated logo, print advertisements and website.

“This is quite an honor to be recognized internationally for our campaign,” states Chrisicos Interiors president and founder, Kathie Chrisicos. “The process of rebranding my company was truly a collaborative effort with JDCommunications and Lauziere Design. They created a look that changed the face and direction of my company. The results have been fantastic.”

ReBrand 100(R) recognizes the world’s most effective brand transformations: the repositioning, revitalizing and redesign of existing brand assets to meet strategic goals.

The only expert-led resource focused exclusively on brand transformations, ReBrand was created to provide examples of best practices, help organizations avoid pitfalls, and identify experts for their initiatives. Its marquis program, the annual ReBrand 100(R) Global Awards, juried by an esteemed panel of international design and business leaders, is the highest recognition for brand rebuilding and redesign in the business arena, and is the only global program of its kind. The 2008 entries represented an international mix of global megabrands, non-profits, small, and regional organizations from a broad range of industries.

A past president of the New England Chapter of the International Furnishings and Design Association (IFDA) in 2006, Kathie Chrisicos is considered one of the area’s most sought after interior designers. She was named one of the “10 Best Architects/Interior Designers” by Women’s Business for two consecutive years, 2006 and 2007, and is the recipient of the 2007 Silver PRISM Award for “Best Interior Design/Living,” an honor bestowed by the Builders Association of Greater Boston. She recently was appointed to the Advisory Board for LocalLeaders.com, an innovative online comprehensive resource that offers homeowners quick and easy connection with New England’s most trusted and experienced home experts. She also served as a judge for the 2008 Cornerstone Awards hosted by the Home Builders and Remodeling Association of New Hampshire, which recognizes excellence in the building industry. She continues to be active in the IFDA as well as the Builders Association.

JDCommunications, Inc., a marketing and public relations consulting firm, specializes in providing small to midsize companies with a range of services including strategic planning, branding, market analysis, public relations, special events, advertising and direct mail programs, web development and client relations programs. Lauziere Design is a full service graphic design company offering clients clear, compelling and effective visual designs for print, broadcast and the web.

For more information, contact Ms. Chrisicos at (617) 699-9462 or visit the website at http://www.Chrisicos.com. For information on Rebrand 100(R), visit http://www.rebrand.com/rebrand-100-winners-showcase.

Media Contact:
Joanne DiFrancesco
JDCommunications, Inc.
(781) 828-0323
Jdcommunications @verizon.net

All trademarks acknowledged.
Send2Press(R) is the originating wire service for this story.
NEWS SOURCE: Chrisicos Interiors

[tags]Chrisicos Interiors, JDCommunications Inc, Lauziere Design, ReBrand 100 Global Awards competition[/tags]

LTCFP Jonas Roeser

LTC Financial Partners Wins 4 Marketing Excellence Awards

KIRKLAND, Wash. — LTC Financial Partners (LTCFP) was honored for marketing excellence at the 2008 conference of the American Association for Long-Term Care Insurance, held in Atlanta, Georgia. Taking home four awards, the agency shared the limelight with leading insurance carriers that were also honored. The awards follow a spectacular growth in LTCFP’s size and national impact.

“The awards weren’t just for nice marketing materials or clever programs,” says Cameron Truesdell, LTCFP’s CEO. “They reflect cutting-edge efforts by our marketing department, efforts that have helped us grow link crazy.” Since 2004, LTCFP has increased in size from 85 agents to over 440.

LTCFP Jonas Roeser The person behind LTCFP’s marketing thrust is Jonas Roeser, Senior Vice President of Marketing & Operations. The four awards, and the strategies they reflect, are –

1. Agent Consumer Websites: “Gold Level Website/Public Relations Service.”

Strategy reflected: Increase public exposure through a “web of websites,” each linked to national and local public relations programs. This has not only stimulated public attention, but also attracted new agents who want their own personalized websites with proprietary fulfillment marketing materials hosted by LTCFP.

2. Direct Mail: “Florida Partnership Piece.”

Strategy reflected: Using few words and factual language, alert the public to the financial carrots, offered by Florida and other states, for protecting one’s estate and lifestyle through long term care insurance.

3. Consumer Brochure: “Dignity for Life.”

Strategy reflected: Instead of a sales pitch, just give people the facts. The “brochure” is in fact a brief self-cover book about long term care insurance — in few words plus charts and pictures for quick, easy understanding. Distributed free by LTCFP, the book is also available on Amazon.com for $8.95.

4. Sales Agent Contest: “Rocktober.”

Strategy Reflected: Making appointments and placing policies needn’t be work. It can be fun. LTCFP created a themed 5-week sales contest for friendly completion amongst fellow agents. The contest took a Rock ‘N’ Roll theme and started in the month of October, hence the name Rocktober. “In Rocktober, our agents really rocked with friendly competition,” says Roeser. The result, at the end of the five weeks, was an increase in submitted premium of 50% over the previous month. “The completion really helps build team spirit,” says Roeser.

In combination, “this kind of marketing support makes LTCFP the kind of agency the best agents want to team up with,” says Roeser. “That’s why so many have asked to join us.”

Links to local sites in the “web of websites,” digital copies of the “Dignity for Life” book, facts about joining LTCFP, and other information may be accessed at LTCFP’s main site: www.ltcfp.com .

[tags]American Association for Long Term Care Insurance, LTC Financial Partners, LTC marketing awards, LTCFP Jonas Roeser[/tags]

Travel Industry Advertising Site ResortsandLodges Wins WMA WebAward

ST. PAUL, Minn. — Resorts and Lodges (www.resortsandlodges.com), a leading niche portal Web site providing advertising for the hospitality and travel industry, has received a WebAward for excellence in Web site design and development from the Web Marketing Association (WMA). The company was chosen from among 2,400 entries from more than 40 countries during the WMA’s annual WebAward competition.

The company’s redesigned site was awarded the “Standard of Excellence” in the competition’s Hotel/Lodging/Travel category. The redesign, launched in late 2006, showcases the diverse features and benefits of approximately 10,000 resort and lodge properties worldwide. Focusing on an enhanced user experience and including the development of completely new front- and back-end functionality, the site update maximizes conversions and provides sophisticated tracking for the company’s leisure advertising clientele.

“We are extremely proud to have our design and development work recognized internationally,” said Ryan Bailey, Vice President of ResortsandLodges. “Our goal was to establish ResortsandLodges.com as a premiere vacation portal, built on best practices for conversion. We felt the best way to do that was by taking the traveler through a branded ‘journey’ presented through rich media, to enhance and even transform their affinity with our advertisers.”

The new design features an interactive map which allows online customers to quickly and easily explore vacation destinations and lodging. In addition, it highlights each resort or lodge property through a mix of unique content developed through individual client interviews, colorful photography, and interactive video. A convenient search tool allows visitors to filter properties by resort type, accommodation type, activity type, amenity type and price range.

In addition to an enhanced traveler experience, the Web site redesign also included the development of sophisticated tracking for the company’s resort and lodge advertising clientele. Advertisers can now view performance statistics for click-through rates; page impressions, email inquiries and phone activity. The phone calls appear as visual data and are recorded as voice data, making it simple for a client to assess the frequency of conversions over the phone. Much of this development has never been implemented on any other travel-related Web site.

“More than ever before, Resorts and Lodges allows advertisers to truly track the performance of their campaigns,” said Bailey. “Through sophisticated data analytics, they can continually optimize their campaigns and manage the creative approach for extraordinary results.”

About ResortsandLodges
Headquartered in Cottage Grove, Minnesota, ResortsandLodges is owned and operated by Travelnet Solutions, Inc. (www.travelnetsolutions.com), a leader in providing complete and dynamic solutions to the hospitality and travel industry. The company’s portfolio of brands includes ResortsandLodges.com, ParksandCampgrounds.com, RezTracker.com and Red Rock Resort.

[tags]advertising for the hospitality and travel industry, Web Marketing Association WebAward, ResortsandLodges niche portal Web site, Ryan Bailey[/tags]

Voices.com voiceover talent

Online Marketplace for Voice Actors Wins Award from CRM Magazine

Voices.com Honored with 2007 CRM Market Award

TORONTO, Canada — Voices.com, the leading online marketplace that connects buyers and sellers of voice over and voice acting services, was named a winner in CRM Magazine’s 2007 CRM Market Awards.

CRM magazine and the sixth annual CRM Market Awards honored the companies that focused on creating and cultivating rewarding customer experiences and relationships through the sophisticated integration of people, processes, and technologies.

Voices.com voiceover talent The magazine named three customer implementations as winners of its CRM Elite Award, one each for an enterprise-level, mid-market, and small-business level CRM initiative. Voices.com was named the winner of a CRM Elite Award in the Small Business category with a sophisticated deployment of Salesforce.com.

Familiar with the concept of doing business on the Internet, the team at Voices.com utilizes many aspects of the Salesforce.com platform to not only capture data but also track their successes. Campaigns run through Salesforce.com are credited to a 215 percent rise in sales leads over a span of three months. The returns-on-investment attributed to Voices.com’s marketing campaigns were recorded to be as high as 1,189 percent in an eight-month period.

Chief Executive Officer of Voices.com, David Ciccarelli, says, “We are very grateful for this award from CRM Magazine and for the nomination and recognition received from Salesforce.com, a company we consider to be one of the most influential keystones regarding the success and growth of Voices.com.”

Using Salesforce.com, Voices.com has experienced:
* 100 percent user adoption, resulting in cleaner, more-complete customer data and increasingly streamlined business practices;

* ROI from marketing campaigns as high as 1,189 percent;

* a 215 percent increase in new sales leads, in only three months; and

* a 62 percent increase in gross sales.

About Voices.com
Based in London, Canada, Voices.com provides an online marketplace, facilitating transactions between business clients and voice-over professionals employing a comprehensive suite of web-based services. Clients that have worked at Voices.com include NBC, ESPN, PBS, The History Channel, Reader’s Digest, Comcast, Nortel Networks, Bell Canada, Microsoft, Cisco Systems, ING, Western Union, Ford, GM, Jaguar, US Army, the US Government and more.

[tags]CRM Magazine 2007 CRM Market Awards, voice-over professionals, CEO David Ciccarelli, CRM Elite Award, voice over and voice acting services[/tags]

MRC Medical Communications Wins 5 National Telly Awards

ORADELL, N.J. — The winners in the 2007 Telly Awards competition have been announced and MRC Medical Communications has been honored with five awards. The annual competition, now in its 28th year, recognizes the best work of the most respected advertising agencies, production companies, television stations, and corporate video departments in the world. This year’s competition received more than 13,000 entries from all 50 states, 30 countries and 5 continents.

The Silver Telly, the competition’s highest honor, was awarded to MRC Medical Communications in the category of Scriptwriting for its interactive DVD, “TRUMPF iLED.” This program and MRC Medical’s DVD, “TRUMPF TITAN,” which focuses on the client’s universal surgical table, each won two Bronze Telly awards in the Multimedia and Training categories. Bronze is the competition’s second highest honor.

“We are always honored anytime our work is recognized, but when it comes from an organization as well respected as the Telly Awards it is especially gratifying,” said Dave Rector, MRC Medical Communications’ president. “When you look at the other winners each year it really validates the quality of the award competition and confirms the value of the honor,” Rector said, referring to past winners which include Disney, CNN, Microsoft and many of the world’s leading advertising agencies.

The award-winning programs were the first two volumes in a DVD library that is one component of MRC Medical’s 12-month strategic plan which includes integrated marketing, advertising, training and public relations programs for long-time client TRUMPF Medical Systems. TRUMPF is the Charleston, SC-based US subsidiary of Germany’s TRUMPF Medizin Systeme, a diversified medical device manufacture.

About MRC Medical Communications, Inc.
An integrated Marketing, Advertising, Public Relations and Training organization, MRC Medical Communications offers strategic planning & consulting, branding and program implementation to medical device and equipment manufacturers, bioscience and pharmaceutical companies. The company’s services are designed to help clients generate demand for products/services, increase sales performance, penetrate new markets and achieve revenue growth.

For more information, visit http://www.mrcmedical.net, or call 1-201-986-0251.

All trademarks acknowledged.

[tags]National Telly Awards, MRC Medical Communications, TRUMPF iLED interactive DVD, Dave Rector, Silver Telly Award[/tags]