Category: NEWS: Latino Marketing

Latino Marketing News – News specific to the Latino marketing industry

Market Research: US Hispanic Use of Telecommunication Services, 2011-2016

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Market Research: US Hispanic Use of Telecommunication Services, 2011-2016

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — In 2011, US ethnic communities will spend $77.9 billion on telecommunications services, accounting for nearly one-third of all residential telecom expenditures, according to a new market research analysis study from The Insight Research Corporation titled ‘US Hispanic Use of Telecommunication Services, 2011-2016.’

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Market Research: Hispanics and Other Ethnic Markets Will Spend $60 Billion on Telecom

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Market Research: Hispanics and Other Ethnic Markets Will Spend $60 Billion on Telecom

BOONTON, N.J. — In 2008, U.S. ethnic communities will spend $59.8 billion on telecommunications services, accounting for over one-third of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. The largest minority group, Hispanics, representing 14.8 percent of the total U.S. population, will spend the most.

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Hispanics and Other Ethnic Markets Account for One-Third of Consumer Spending on Telecom

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Hispanics and Other Ethnic Markets Account for One-Third of Consumer Spending on Telecom

BOONTON, N.J. — In 2006, US ethnic communities account for one-third of every dollar spent on consumer telecommunications services, according to a new market research study from The Insight Research Corporation. The largest minority group, Hispanics, representing nearly 44 percent of the US minority population, spend the most.

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Car Dealers Learn New Ways to Grow Hispanic Business

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Car Dealers Learn New Ways to Grow Hispanic Business

LOS ANGELES, CA — Coast to coast more dealers are starting to tap into the sales potential of their local Spanish auto buyers market. They are reaching out to the Hispanic community in ways that didn’t exist just a couple of years ago. Joe Leonard of Darcars Auto Group in Rockville, Maryland is one of those dealers. He’s spent the last 6 months focused almost entirely on building this under served segment of his market. An effort he says has brought in a big jump in new and used car sales. One of his most successful marketing additions are local Spanish auto leads generated for Darcars by Spanish Lead Services (SLS).

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