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NEWS: Latino Marketing

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Market Research: US Hispanics Will Spend $257B on Telecom Services over the Next Five Years

By Carly Zed Zander ⋅ July 7, 2010 ⋅ Post a comment

BOONTON, N.J. /Advertising Industry Newswire/ — Over the next five years, US Hispanic communities will spend $257 billion on telecommunications services, accounting for 17 percent of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. Early analysis of Census 2010 data suggests that Hispanics will surpass the 50 [...]

Home Shopping Latino adds DRTV and PR Veteran, Ms. Rosario Moreno, to Executive Staff

By Carly Zed Zander ⋅ September 25, 2008 ⋅ Post a comment

MIAMI, Fla. — Home Shopping Latino, Inc. (Pink Sheets: HSPL) today announced that Ms. Rosario Moreno has joined Home Shopping Latino, as it prepares to launch its Shopping Channel. Rosario will report directly to Federico Teran, Chief Operating Officer. Ms. Moreno brings a 30 year experience in DRTV and television. She has created and produced [...]

Home Shopping Latino, Inc. Launches a $6 Million Dollar Media Campaign

By Carly Zed Zander ⋅ September 3, 2008 ⋅ Post a comment

CARSON, Nev. — Home Shopping Latino, a Delaware Corporation (OTC: HSPL), dba Viva Telecompras, announced today that they are launching their nationwide media campaign for the company and its subsidiary, Viva Telecompras. In addition, the network intends to offer its own credit card and payment plan for Miami, FL. Global Media Fund will place newspaper [...]

Market Research: Hispanics and Other Ethnic Markets Will Spend $60 Billion on Telecom

By Carly Zed Zander ⋅ April 8, 2008 ⋅ Post a comment

BOONTON, N.J. — In 2008, U.S. ethnic communities will spend $59.8 billion on telecommunications services, accounting for over one-third of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. The largest minority group, Hispanics, representing 14.8 percent of the total U.S. population, will spend the most.

Hispanics and Other Ethnic Markets Account for One-Third of Consumer Spending on Telecom

By Carly Zed Zander ⋅ September 18, 2006 ⋅ Post a comment

BOONTON, N.J. — In 2006, US ethnic communities account for one-third of every dollar spent on consumer telecommunications services, according to a new market research study from The Insight Research Corporation. The largest minority group, Hispanics, representing nearly 44 percent of the US minority population, spend the most.

Car Dealers Learn New Ways to Grow Hispanic Business

By Carly Zed Zander ⋅ April 4, 2006 ⋅ Post a comment

LOS ANGELES, CA — Coast to coast more dealers are starting to tap into the sales potential of their local Spanish auto buyers market. They are reaching out to the Hispanic community in ways that didn’t exist just a couple of years ago. Joe Leonard of Darcars Auto Group in Rockville, Maryland is one of those dealers. He’s spent the last 6 months focused almost entirely on building this under served segment of his market. An effort he says has brought in a big jump in new and used car sales. One of his most successful marketing additions are local Spanish auto leads generated for Darcars by Spanish Lead Services (SLS).

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