Category Archives: Latino Marketing

Latino Marketing News – News specific to the Latino marketing industry

Insight Research Corporation

Market Research: US Hispanic Use of Telecommunication Services, 2011-2016

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — In 2011, US ethnic communities will spend $77.9 billion on telecommunications services, accounting for nearly one-third of all residential telecom expenditures, according to a new market research analysis study from The Insight Research Corporation titled “US Hispanic Use of Telecommunication Services, 2011-2016.” The largest minority group, Hispanics, representing 16.3 percent of the total US population, will spend the most.

Understanding and targeting the increased spending power of the Hispanic American, African American, and Asian American communities will be crucial for telecommunications providers over the next five years.

“US Hispanic Use of Telecommunication Services, 2011-2016″ takes a close look at the purchasing habits and telecommunications usage patterns of the Hispanic segment of the US population. The study emphasizes that the Hispanic market exhibits above-average consumption of mobile content. The study further reports that nearly 82 percent of all Hispanic respondents now have cell phones, and that Hispanic households on average spend $103 monthly on cell phone service – twice as much as the average household spends on wireline services.

“Hispanics have surpassed the African American population as the largest minority group in the US, and Hispanic purchasing power is now growing at nearly twice the rate of the general population,” says Fran Caulfield, Research Director at Insight Research.

“Fueled by strong population growth and higher technology penetration, Hispanics are heavy social-networking users. There are over 32 million Hispanics online today, their usage grows faster than other groups, they are more connected, and they will demand unique services to match their evolving needs,” Caulfield concluded.

“US Hispanic Use of Telecommunication Services, 2011-2016″ examines spending and usage patterns of Hispanics for wireline, calling cards, cellular, and international services, and compares these spending patterns to those of the general population as well as other minority segments, including Asian Americans and African Americans.

An excerpt of this market research report, table of contents, and ordering information are online at http://www.insight-corp.com/reports/hisp11.asp .

This 350-page report has everything and is available immediately for $4,695. Electronic (PDF) reports can be ordered online. Visit www.insight-corp.com or call 973-541-9600 for details.

Insight Research Corp

Market Research: US Hispanics Will Spend $257B on Telecom Services over the Next Five Years

BOONTON, N.J. /Advertising Industry Newswire/ — Over the next five years, US Hispanic communities will spend $257 billion on telecommunications services, accounting for 17 percent of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. Early analysis of Census 2010 data suggests that Hispanics will surpass the 50 million mark and that they will command over $1 trillion in buying power. Hispanics are the youngest race/ethnicity segment and, more importantly, have the largest percentage of people under the age of 18, a market demographic that the study says will be crucial to the survival of telecommunications providers over the next five years.

Insight Research’s market analysis study, “US Hispanic Use of Telecommunications Services 2010-2015,” takes a close look at the purchasing habits and telecommunications usage patterns of the Hispanic segment of the US population, as well as other ethnic communities in the US. The study emphasizes that the US Latino market tends to over-index in mobile content and also notes that US Hispanics are accessing the Internet through more and varied devices than non-Hispanics.

“If the future of mobile carriers depends on their getting consumers to buy their data plans, then the US Hispanic community is right in the sweet spot, and will be receiving increasing attention from both wireline and wireless carriers’ marketing departments,” says Robert Rosenberg, Insight Research. “Our study demonstrates that Hispanics are one of the most social groups online, and given the youth-orientated demographic of the US Hispanic community, they become a prime target for the newer 3G and 4G cellular services,” Rosenberg concluded.

“US Hispanic Use of Telecommunication Services 2010-2015″ examines spending and usage patterns of US Hispanics for wireline, cellular, and pre-paid cellular services, and compares these spending patterns to those of the general population as well as other minority segments, including Asian-Americans and African-Americans.

An excerpt of this Hispanic market research report, table of contents, and ordering information are online at www.insight-corp.com/reports/hisp10.asp . This 305-page report is available immediately in Electronic (PDF) format and can be ordered online for $4,695.00. Visit our website, or call 973-541-9600 for details.

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Home Shopping Latino adds DRTV and PR Veteran, Ms. Rosario Moreno, to Executive Staff

MIAMI, Fla. — Home Shopping Latino, Inc. (Pink Sheets: HSPL) today announced that Ms. Rosario Moreno has joined Home Shopping Latino, as it prepares to launch its Shopping Channel. Rosario will report directly to Federico Teran, Chief Operating Officer. Ms. Moreno brings a 30 year experience in DRTV and television. She has created and produced first time DRTV and PR campaigns for top companies like Procter and Gamble and Unilever. She has designed programs to promote established brands like Pepsi, AT&T, Green Giant, Cap’n Crunch, Nestle, Chevrolet, Disney World of Children, Disney Records and Chrysler Corporation to modern entities such as Bankinternet .com and CinemaniaNetwork .com.

She has consulted in the development of marketing strategies for the Edinburgh Business School’s MBA Distance Program, successfully selling in LATAM for over a year and soon to launch in the U.S. Hispanic market. One of Ms. Moreno’s DRTV campaigns was nominated for an Emmy, a first in the industry.

Home Shopping Latino“We are delighted to have Ms. Moreno on board. Her knowledge of the DRTV market will bring critical expertise to our product. Her first assignment will be to generate product excitement as we launch our network,” says Frank Celecia, Chairman and CEO of Home Shopping Latino, Inc.

About Home Shopping Latino, Inc.

Home Shopping Latino, Inc., dba Viva Telecompras, is an all Spanish Language Television Channel and online shopping website. Planned offerings include jewelry, gemstones, beauty care products, and vitamins. In addition, the network intends to offer its own credit card and payment plan for higher-priced items. Expecting to tap into the considerable spending power of this growing U.S. population, Viva Telecompras and its accompanying website, www.vivatelecompras.com, will fill a niche required by 13 million Hispanic homes.

Home Shopping Latino, Inc. is headquartered in Carson, Nevada, and is traded on the OTC under the symbol HSPL.PK / PINK:HSPL.

For more information about Home Shopping Latino, please visit http://www.vivatelecompras.com .

[tags]Home Shopping Latino, Viva Telecompras, Rosario Moreno, Spanish Language Television Channel, DRTV market[/tags]

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Home Shopping Latino, Inc. Launches a $6 Million Dollar Media Campaign

CARSON, Nev. — Home Shopping Latino, a Delaware Corporation (OTC: HSPL), dba Viva Telecompras, announced today that they are launching their nationwide media campaign for the company and its subsidiary, Viva Telecompras. In addition, the network intends to offer its own credit card and payment plan for Miami, FL. Global Media Fund will place newspaper ads in 10,000 newspapers and news services for 24 months, delivering $6,000,000 in nationwide media campaigns. The print features are expected to reach an estimated audience of 34,000,000 readers per month.

Viva Telecompras“We are excited to be working with Global Media Fund. We believe Global Media Fund’s nationwide newspaper and radio campaigns will increase our brand awareness and generate new business for the Home Shopping Latino brand,” said Frank Celecia, Chairman and CEO of Home Shopping Latino, Inc. “The increasing Latino market is one of the most substantial in the United States and the more people know about our product, the stronger results we expect to see.”

Home Shopping Latino, Inc., dba Viva Telecompras, is an all Spanish language television channel and online shopping website. Planned offerings include jewelry, gemstones, beauty care products, and vitamins; higher-priced items. Expecting to tap into the considerable spending power of this growing U.S. population, Viva Telecompras and its accompanying website, www.vivatelecompras.com, will fill a niche required by 10 million Hispanic homes.

HispanTelligence, the research division of Hispanic Business Inc., reports that the three main markets in the U.S., Puerto Rico and Mexico have a combined household population of 29.5 million and a combined purchasing power of over $450 billion, an attractive source of revenue for advertisers. In addition, this market is projected to increase to nearly $1 trillion in the next few years.

About Home Shopping Latino, Inc.

Home Shopping Latino is headquartered in Carson, Nevada, and is traded on the OTC under the symbol HSPL.PK (Pink Sheets HSPL). For more information about Home Shopping Latino, visit http://www.vivatelecompras.com.

About Global Media Fund, Inc.

Global Media Fund was established to help strong emerging growth companies conduct national media awareness and marketing campaigns in exchange for equity. Global Media Fund has been instrumental in the development of its portfolio companies by increasing their sales and brand awareness. More information can be found at http://www.globalmediafund.com.

[tags]Viva Telecompras, Home Shopping Latino Inc, Global Media Fund Inc, CEO Frank Celecia[/tags]

Insight Research Corporation

Market Research: Hispanics and Other Ethnic Markets Will Spend $60 Billion on Telecom

BOONTON, N.J. — In 2008, U.S. ethnic communities will spend $59.8 billion on telecommunications services, accounting for over one-third of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. The largest minority group, Hispanics, representing 14.8 percent of the total U.S. population, will spend the most. The ability to tap into the increased spending power of the Hispanic-American, African-American, and Asian-American communities will be crucial to the survival of telecommunications providers over the next five years.

Insight Research’s market analysis study, “U.S. Hispanic Use of Telecommunication Services 2008-2012,” takes a close look at the purchasing habits and telecom usage patterns of the Hispanic segment of the U.S. population. The study emphasizes that the U.S. Latino market is not one homogenous market; rather, it is made up of many markets.

Insight Research CorporationThe study reports that 65.5 percent of all Hispanic respondents now have cell phones, that Hispanics’ average monthly household expenditures on cell phone service was more than 80 percent higher than the average household spend on wireline services, and of those Hispanics that own a cell phone, nearly four in five had a post-paid contract.

“The purchasing power that the Hispanic-American, African-American, and Asian-American communities exert in the telecommunications industry is not being ignored,” says Robert Rosenberg, Insight Research. “Yet the cell phone companies that now spend millions of dollars on undifferentiated Spanish-speaking advertising campaigns that blanket the Latino community have missed the boat. The Hispanic community must be addressed with nuanced messaging appropriate to its internal diversity or those cell phone carriers simply won’t survive,” Rosenberg concluded.

“U.S. Hispanic Use of Telecommunication Services 2008-2012″ examines spending and usage patterns of U.S. Hispanics for wireline, wireline calling cards, cellular, and pre-paid cellular services, and compares these spending patterns to those of the general population as well as other minority segments, including Asian-Americans and African-Americans.

An excerpt of this Hispanic market research report, table of contents, and ordering information are online at http://www.insight-corp.com/reports/hisp07.asp .

This 136-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online. Visit our website, or call 973/541-9600 for details.

[tags]Insight Research Corporation, Hispanic market research report, Robert Rosenberg, Latino Use of Telecommunication Services[/tags]

Hispanics and Other Ethnic Markets Account for One-Third of Consumer Spending on Telecom

BOONTON, N.J. — In 2006, US ethnic communities account for one-third of every dollar spent on consumer telecommunications services, according to a new market research study from The Insight Research Corporation. The largest minority group, Hispanics, representing nearly 44 percent of the US minority population, spend the most. The ability to tap into the increased spending power of the Hispanic-American, African-American, and Asian-American communities will be crucial to the survival of telecommunications providers over the next five years.

Insight Research’s market analysis study, “US Hispanic Use of Telecommunication Services 2006-2011,” takes a close look at the purchasing habits and telecom usage patterns of the Hispanic segment of the US population. The study emphasizes that the US Latino market is not one homogenous market; rather, it is made up of many markets. The study found that 68.3 percent of the overall US population owns cell phones, with White Non-Hispanics having the highest ownership rate at 71.9 percent, followed by Asians at 71.3 percent, African Americans at 68.2 percent, and Hispanics at 60.6 percent. When sub-segmenting the Hispanic market, however, Insight found that English-oriented Hispanics nearly approach the overall market penetration rate at 67.5 percent.

“The purchasing power that the Hispanic-American, African-American, and Asian-American communities exert in the telecommunications industry is not being ignored,” says Robert Rosenberg, Insight Research. “Yet the cell phone companies that now spend millions of dollars on undifferentiated Spanish-speaking advertising campaigns that blanket the Latino community have missed the boat. The Hispanic community must be addressed with nuanced messaging appropriate to its internal diversity or those cell phone carriers simply won’t survive,” Rosenberg concluded.

“US Hispanic Use of Telecommunication Services 2006-2011″ examines spending and usage patterns of US Hispanics for wireline, cellular, and pre-paid cellular services, and compares these spending patterns to those of the general population as well as other minority segments, including Asian Americans and African Americans.

An excerpt of this Hispanic market research report, table of contents, and ordering information are online at http://www.insight-corp.com/reports/ethnic06.asp . This 104-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online. Visit our website, or call 973/541-9600 for details.

NEWS SOURCE: The Insight Research Corporation
[tags]Insight Research Corporation, market study, market research, telecommunications industry, Latino markeing[/tags]

Car Dealers Learn New Ways to Grow Hispanic Business

Dealers in the USA strengthen efforts to reach a growing market

LOS ANGELES, CA /Advertising Industry Newswire/ — Coast to coast more dealers are starting to tap into the sales potential of their local Spanish auto buyers market. They are reaching out to the Hispanic community in ways that didn’t exist just a couple of years ago. Joe Leonard of Darcars Auto Group in Rockville, Maryland is one of those dealers. He’s spent the last 6 months focused almost entirely on building this under served segment of his market. An effort he says has brought in a big jump in new and used car sales. One of his most successful marketing additions are local Spanish auto leads generated for Darcars by Spanish Lead Services (SLS).

(SLS) is a Huntington Beach, CA based Hispanic BDC services company that uses live outbound telemarketing campaigns from its call centers to generate local Spanish auto leads. Dealers hire the service as part of their Spanish Business Development (without the overhead or staffing cost) to “cold call” Hispanic homes in their primary marketing area inquiring about their automotive needs. It is estimated that the Hispanic market will purchase over 25% of the new and used cars in this country over the next 20 years. In addition, census figures show the Hispanic population, currently at more than 39 million, is the fastest-growing group in the country and is expected to reach a quarter of the population by 2050.

That has car dealers tripping over themselves to get more Hispanic customers on their lots, appealing to private consultants and national industry groups for help. To help them learn about marketing to Hispanics, the National Automobile dealers Association and Independent Automobile Dealers association have begun offering training sessions and seminars around the country. NIADA recently held a “Hispanic Summit” in Kansas. that brought in attendees from 55 Dealerships.

That’s good news for Spanish Lead Services (SLS). Each month, more dealers realize the sales potential of the Spanish market. joining the SLS program gives them an inexpensive an accountable way to enter that market. According to Seth Schiller, president of SLS, “Dealers can spend thousands on Hispanic media not knowing how many real selling opportunities are being generated by those investments. With SLS, dealers get a guaranteed number of selling opportunities for a fixed cost per lead. That makes it easy for the dealer to set a monthly Spanish lead budget and evaluate ROI.”

Most of the leads generated are in the market for used cars, trucks, and minivans where the potential grosses can be very good. This makes the SLS local auto lead more valuable then a “new car” Internet lead. Internet customers usually are more focused on bottom line cost and almost always want to buy a dealers car at invoice or below.

Clients are reporting closing up to 50% of these well qualified Hispanic leads. “We pre-qualify the lead. We confirm employment, a drivers license, a Social Security number and a desire to buy a car before we transfer the information as a lead,” said Mitch Davis, VP Customer Service. The company has a 48-hour lead replacement policy which assures the dealer they’re only working real sales leads. “This keeps our clients happy and sticking with the program.”

SLS delivers between 40 and 100 leads a month to each dealer. The store is identified in every call as having friendly Spanish speaking staff that can help them buy a car. If someone in the household happens to be in the market, SLS gathers their information and forwards (e-mail/fax) it as an exclusive sales lead.

Spanish Lead Services is another piece in the Hispanic sales puzzle. “We use live people fluent in the language mixed with great calling technology to pre-screen locally generated leads and deliver them for a very small per lead fee. Dealers need only one Spanish speaking salesperson to make the program work,” according to Mr. Davis. “Car dealers now have a more predictable, affordable way to generate local Spanish auto sales.”

For more information on Hispanic marketing or the SLS Spanish lead programs, visit http://www.spanishleadservices.com

News Source: Spanish Lead Services 
Send2Press® is the originating wire service for this story.