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NEWS: Marketing Software

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Popular Direct Mail On-Demand System Gets a Facelift Targeted to Financial Services Firms

By Carly Zed Zander ⋅ October 23, 2008 ⋅ Post a comment

CHICAGO, Ill. — Allegro Communications, Inc., a direct marketing creative agency and developer of FreshDM, recently announced that FreshDM has a totally new look, tailored for financial services clients like CIT and Genworth Financial. The newly launched design can be viewed on the FreshDM site at freshdm.com. FreshDM enables a company’s marketing managers and sales [...]

True One-to-One Direct Marketing: Salesforce.com Usage Increases with FreshDM

By Carly Zed Zander ⋅ June 18, 2008 ⋅ Post a comment

CHICAGO, Ill. — Allegro Communications, Inc., direct marketing firm and developer of FreshDM, recently announced that FreshDM is now available for Salesforce.com(R). Putting FreshDM in the hands of a company’s sales team helps increase a company’s user adoption of Salesforce and helps salespeople close more sales. FreshDM is an online application that allows users, such [...]

ONEsite, Inc. Acquires Social Platform LLC

By Carly Zed Zander ⋅ February 21, 2008 ⋅ Post a comment

OKLAHOMA CITY, Okla. — ONEsite Inc., the leading provider of enterprise community and social networking software, announced today the completion of its acquisition of Social Platform LLC, well recognized as a key player in the custom white label social networking software space.

McKerin Software Outreach Selected for Member Address Maintenance and Mailing

By Carly Zed Zander ⋅ January 9, 2008 ⋅ Post a comment

SIOUX FALLS, S.D. — McKerin Software today announced that Luverne Alumni News, a publication providing Luverne Minnesota High School graduates with hometown news and stories, has licensed McKerin Software Outreach to improve member address maintenance and mailing operations.

Location Awareness Plus Mobile Marketing, Messaging and Payment Equals Value for Brands and Consumers

By Carly Zed Zander ⋅ October 16, 2007 ⋅ Post a comment

VANCOUVER, Canada — Pete Smyth, President, CEO and Founder of Iamota Corporation and Gary Hartwig, President of AppLocation Systems Inc. announced today the availability of location aware mobile content and services. By combining Iamota’s proprietary end-to-end mobile marketing, messaging and payment platform with AppLocation’s carrier grade MOBILEFusion(TM) platform, brands can now deliver location sensitive services and features.

Alterian Releases Dynamic Messenger 5.0 with Advanced Reporting, Campaign Management and Usability Functions

By Carly Zed Zander ⋅ August 21, 2007 ⋅ Post a comment

CHICAGO, Ill. — Alterian (LSE: ALN), the leading global enterprise marketing platform provider, announced today a strategic partnership with global email deliverability specialist Return Path. Through the partnership, Alterian will integrate Return Path’s Sender Score email deliverability and monitoring technology with its own email marketing application Dynamic Messenger, giving users a comprehensive solution for ensuring deliverability success worldwide.

Protocol Integrated Direct Marketing Partners with Alterian to Leap Ahead in Customer Analytics

By Carly Zed Zander ⋅ August 14, 2007 ⋅ Post a comment

CHICAGO, Ill. — Alterian (LSE:ALN), the leading global enterprise marketing platform provider, has been selected by Protocol Integrated Direct Marketing to provide analytics software. The Alterian Marketing Services Platform will power Protocol’s B-to-B and B-to-C clients’ ability to gain instant insight into their marketing data and use this to drive a coordinated marketing strategy across multiple online and offline channels.

UK’s Alliance and Leicester selects Alterian for Operational Marketing and Streamlined Campaign Management

By Carly Zed Zander ⋅ July 12, 2007 ⋅ Post a comment

CHICAGO, Ill. — Alterian (LSE: ALN), the leading global enterprise marketing platform provider, announced today that Alliance & Leicester, one of the UK’s major financial services groups, has implemented Alterian’s operational marketing software, Organizer, to help streamline its campaign management processes. The new web-based system supports existing workflows and gives Alliance & Leicester a framework to help make marketing processes even more efficient.

Alterian Offers Free Operational Marketing Benchmark Tool

By Carly Zed Zander ⋅ July 10, 2007 ⋅ Post a comment

Operational Marketing BenchmarkCHICAGO, Ill. — Alterian, the leading global enterprise marketing platform provider, announced today a new self-evaluation tool to help marketers improve the processes used to manage all parts of their marketing operation. Available at www.alterian.com/benchmark, the Alterian Operational Marketing Benchmark provides marketers with a tailor-made report and recommendations on their marketing management processes.

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