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    Category: NEWS: Marketing Software

    Marketing Software News – applications, publishers and online tools

    Market Research: The Mobile Workforce and Enterprise Applications, 2011-2016

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Industry News · NEWS: Marketing Software · NEWS: Technology Marketing
    • — 16 Nov, 2011
    Market Research: The Mobile Workforce and Enterprise Applications, 2011-2016

    MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — Insight Research Corp.’s new market analysis study, “The Mobile Workforce and Enterprise Applications, 2011-2016,” takes a close look at the most important enterprise applications accessible from various mobile devices including smartphones, tablets, and sensors. The report then segments the findings into eight vertical industry classifications and presents the data for the U.S. as well as four global regions.

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    Leading discount retailer Family Dollar Stores advances its vision to be a compelling place to shop using CMI’s performance improvement platform

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Food Marketing · NEWS: Industry News · NEWS: Market Research · NEWS: Marketing Software · NEWS: Retail Business
    • — 24 Feb, 2011
    Leading discount retailer Family Dollar Stores advances its vision to be a compelling place to shop using CMI’s performance improvement platform

    ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research company, announces the addition of Family Dollar Stores, Inc. (NYSE:FDO) to its client roster. Family Dollar kicked-off a chain-wide[...]

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    Marketing Analytics Company Five x Five Selected as Top 10 Innovative Georgia Tech Firm

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Industry Awards · NEWS: Industry News · NEWS: Marketing Software
    • — 1 Apr, 2010
    Marketing Analytics Company Five x Five Selected as Top 10 Innovative Georgia Tech Firm

    ATLANTA, Ga. /Advertising Industry Newswire/ — The Technology Association of Georgia (TAG) has selected Five x Five, a marketing analytics company offering cutting edge marketing optimization technology, as one of[...]

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    Popular Direct Mail On-Demand System Gets a Facelift Targeted to Financial Services Firms

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Direct Marketing · NEWS: Industry News · NEWS: Marketing Software · NEWS: Websites
    • — 23 Oct, 2008
    Popular Direct Mail On-Demand System Gets a Facelift Targeted to Financial Services Firms

    CHICAGO, Ill. — Allegro Communications, Inc., a direct marketing creative agency and developer of FreshDM, recently announced that FreshDM has a totally new look, tailored for financial services clients like[...]

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    True One-to-One Direct Marketing: Salesforce.com Usage Increases with FreshDM

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Direct Marketing · NEWS: Industry News · NEWS: Marketing Software
    • — 18 Jun, 2008
    True One-to-One Direct Marketing: Salesforce.com Usage Increases with FreshDM

    CHICAGO, Ill. — Allegro Communications, Inc., direct marketing firm and developer of FreshDM, recently announced that FreshDM is now available for Salesforce.com(R). Putting FreshDM in the hands of a company’s[...]

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    ONEsite, Inc. Acquires Social Platform LLC

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Industry News · NEWS: Marketing Software · NEWS: Websites
    • — 21 Feb, 2008
    ONEsite, Inc. Acquires Social Platform LLC

    OKLAHOMA CITY, Okla. — ONEsite Inc., the leading provider of enterprise community and social networking software, announced today the completion of its acquisition of Social Platform LLC, well recognized as a key player in the custom white label social networking software space.

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    McKerin Software Outreach Selected for Member Address Maintenance and Mailing

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Industry News · NEWS: Marketing Software
    • — 9 Jan, 2008
    McKerin Software Outreach Selected for Member Address Maintenance and Mailing

    SIOUX FALLS, S.D. — McKerin Software today announced that Luverne Alumni News, a publication providing Luverne Minnesota High School graduates with hometown news and stories, has licensed McKerin Software Outreach to improve member address maintenance and mailing operations.

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    Location Awareness Plus Mobile Marketing, Messaging and Payment Equals Value for Brands and Consumers

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Industry News · NEWS: Marketing Software · News: Mobile and Wireless Marketing
    • — 16 Oct, 2007
    Location Awareness Plus Mobile Marketing, Messaging and Payment Equals Value for Brands and Consumers

    VANCOUVER, Canada — Pete Smyth, President, CEO and Founder of Iamota Corporation and Gary Hartwig, President of AppLocation Systems Inc. announced today the availability of location aware mobile content and services. By combining Iamota’s proprietary end-to-end mobile marketing, messaging and payment platform with AppLocation’s carrier grade MOBILEFusion(TM) platform, brands can now deliver location sensitive services and features.

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    Alterian Releases Dynamic Messenger 5.0 with Advanced Reporting, Campaign Management and Usability Functions

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Industry News · NEWS: Marketing Software
    • — 21 Aug, 2007
    Alterian Releases Dynamic Messenger 5.0 with Advanced Reporting, Campaign Management and Usability Functions

    CHICAGO, Ill. — Alterian (LSE: ALN), the leading global enterprise marketing platform provider, announced today a strategic partnership with global email deliverability specialist Return Path. Through the partnership, Alterian will integrate Return Path’s Sender Score email deliverability and monitoring technology with its own email marketing application Dynamic Messenger, giving users a comprehensive solution for ensuring deliverability success worldwide.

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    Protocol Integrated Direct Marketing Partners with Alterian to Leap Ahead in Customer Analytics

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: eMarketing · NEWS: Industry News · NEWS: Marketing Software
    • — 14 Aug, 2007
    Protocol Integrated Direct Marketing Partners with Alterian to Leap Ahead in Customer Analytics

    CHICAGO, Ill. — Alterian (LSE:ALN), the leading global enterprise marketing platform provider, has been selected by Protocol Integrated Direct Marketing to provide analytics software. The Alterian Marketing Services Platform will power Protocol’s B-to-B and B-to-C clients’ ability to gain instant insight into their marketing data and use this to drive a coordinated marketing strategy across multiple online and offline channels.

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    UK’s Alliance and Leicester selects Alterian for Operational Marketing and Streamlined Campaign Management

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Industry News · NEWS: Marketing Software
    • — 12 Jul, 2007
    UK’s Alliance and Leicester selects Alterian for Operational Marketing and Streamlined Campaign Management

    CHICAGO, Ill. — Alterian (LSE: ALN), the leading global enterprise marketing platform provider, announced today that Alliance & Leicester, one of the UK’s major financial services groups, has implemented Alterian’s operational marketing software, Organizer, to help streamline its campaign management processes. The new web-based system supports existing workflows and gives Alliance & Leicester a framework to help make marketing processes even more efficient.

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    Alterian Offers Free Operational Marketing Benchmark Tool

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Industry News · NEWS: Marketing Software
    • — 10 Jul, 2007
    Alterian Offers Free Operational Marketing Benchmark Tool

    Operational Marketing BenchmarkCHICAGO, Ill. — Alterian, the leading global enterprise marketing platform provider, announced today a new self-evaluation tool to help marketers improve the processes used to manage all parts of their marketing operation. Available at www.alterian.com/benchmark, the Alterian Operational Marketing Benchmark provides marketers with a tailor-made report and recommendations on their marketing management processes.

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