Category: NEWS: Marketing Software

Marketing Software News – applications, publishers and online tools

Market Research: The Mobile Workforce and Enterprise Applications, 2011-2016

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Market Research: The Mobile Workforce and Enterprise Applications, 2011-2016

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — Insight Research Corp.’s new market analysis study, “The Mobile Workforce and Enterprise Applications, 2011-2016,” takes a close look at the most important enterprise applications accessible from various mobile devices including smartphones, tablets, and sensors. The report then segments the findings into eight vertical industry classifications and presents the data for the U.S. as well as four global regions.

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Leading discount retailer Family Dollar Stores advances its vision to be a compelling place to shop using CMI’s performance improvement platform

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Leading discount retailer Family Dollar Stores advances its vision to be a compelling place to shop using CMI’s performance improvement platform

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research company, announces the addition of Family Dollar Stores, Inc. (NYSE:FDO) to its client roster. Family Dollar kicked-off a chain-wide[...]

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Location Awareness Plus Mobile Marketing, Messaging and Payment Equals Value for Brands and Consumers

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Location Awareness Plus Mobile Marketing, Messaging and Payment Equals Value for Brands and Consumers

VANCOUVER, Canada — Pete Smyth, President, CEO and Founder of Iamota Corporation and Gary Hartwig, President of AppLocation Systems Inc. announced today the availability of location aware mobile content and services. By combining Iamota’s proprietary end-to-end mobile marketing, messaging and payment platform with AppLocation’s carrier grade MOBILEFusion(TM) platform, brands can now deliver location sensitive services and features.

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Alterian Releases Dynamic Messenger 5.0 with Advanced Reporting, Campaign Management and Usability Functions

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Alterian Releases Dynamic Messenger 5.0 with Advanced Reporting, Campaign Management and Usability Functions

CHICAGO, Ill. — Alterian (LSE: ALN), the leading global enterprise marketing platform provider, announced today a strategic partnership with global email deliverability specialist Return Path. Through the partnership, Alterian will integrate Return Path’s Sender Score email deliverability and monitoring technology with its own email marketing application Dynamic Messenger, giving users a comprehensive solution for ensuring deliverability success worldwide.

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Protocol Integrated Direct Marketing Partners with Alterian to Leap Ahead in Customer Analytics

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Protocol Integrated Direct Marketing Partners with Alterian to Leap Ahead in Customer Analytics

CHICAGO, Ill. — Alterian (LSE:ALN), the leading global enterprise marketing platform provider, has been selected by Protocol Integrated Direct Marketing to provide analytics software. The Alterian Marketing Services Platform will power Protocol’s B-to-B and B-to-C clients’ ability to gain instant insight into their marketing data and use this to drive a coordinated marketing strategy across multiple online and offline channels.

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UK’s Alliance and Leicester selects Alterian for Operational Marketing and Streamlined Campaign Management

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UK’s Alliance and Leicester selects Alterian for Operational Marketing and Streamlined Campaign Management

CHICAGO, Ill. — Alterian (LSE: ALN), the leading global enterprise marketing platform provider, announced today that Alliance & Leicester, one of the UK’s major financial services groups, has implemented Alterian’s operational marketing software, Organizer, to help streamline its campaign management processes. The new web-based system supports existing workflows and gives Alliance & Leicester a framework to help make marketing processes even more efficient.

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Alterian Offers Free Operational Marketing Benchmark Tool

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Alterian Offers Free Operational Marketing Benchmark Tool

Operational Marketing BenchmarkCHICAGO, Ill. — Alterian, the leading global enterprise marketing platform provider, announced today a new self-evaluation tool to help marketers improve the processes used to manage all parts of their marketing operation. Available at www.alterian.com/benchmark, the Alterian Operational Marketing Benchmark provides marketers with a tailor-made report and recommendations on their marketing management processes.

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