Category Archives: Marketing Software

Marketing Software News – applications, publishers and online tools

Insight Research Corporation

Market Research: The Mobile Workforce and Enterprise Applications, 2011-2016

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — Insight Research Corp.’s new market analysis study, “The Mobile Workforce and Enterprise Applications, 2011-2016,” takes a close look at the most important enterprise applications accessible from various mobile devices including smartphones, tablets, and sensors. The report then segments the findings into eight vertical industry classifications and presents the data for the U.S. as well as four global regions.

According to the study, enterprise mobility solutions will generate nearly $40 billion in annual sales for applications developers by 2016. In addition, mobile operator revenues associated with these solutions will grow proportionately.

The market forecast is segmented by major vertical markets, including Banking, finance, insurance; Information, communication, media; Healthcare; Utilities; Retail and logistics; Transportation; Services; and Manufacturing and construction.

“Mobility solutions are dominating enterprise IT development programs, as companies rush to support their expanding mobile workforce,” says Fran Caulfield, Research Director at Insight Research.

“While the proliferation of smartphones and tablets in the enterprise has improved employee productivity, mobility has also increased the complexity of managing solutions. More features, higher bandwidth, and lower latency are table stakes, and only the application developers and service providers that can surpass meet these demands will prosper,” Caulfield concluded.

“The Mobile Workforce and Enterprise Applications, 2011-2016,” provides a detailed analysis of the wireless technologies, application platforms, and workforce trends that have created this environment. Segmentations are provided for U.S., Rest of North America; Europe, Middle East, Africa; Asia and Pacific; and Central and Latin America for applications including VoIP, fixed mobile convergence, e-mail, conferencing and collaboration, machine-to-machine communication, and sales force automation.

An excerpt of this market research report, table of contents, and ordering information are online at http://www.insight-corp.com/reports/mwf11.asp .

The report is available immediately for $4,695. Electronic (PDF) reports can be ordered online. Visit our website at www.insight-corp.com – or call 973/541-9600 for details.

cmi market research

Leading discount retailer Family Dollar Stores advances its vision to be a compelling place to shop using CMI’s performance improvement platform

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research company, announces the addition of Family Dollar Stores, Inc. (NYSE:FDO) to its client roster. Family Dollar kicked-off a chain-wide customer satisfaction tracking program with CMI in the second quarter of 2010. “Family Dollar remains committed to ensuring shoppers have the best possible experience,” said Don Hamblen, Family Dollar senior vice president, customer marketing.

He added, “This strategic partnership with CMI allows us to gather ongoing customer feedback about positive shopping experiences and any suggestions for improvements, all aimed at becoming a more compelling place to shop.”

As a result of this program, Family Dollar will have a clear understanding of the main drivers of shopper satisfaction and be able to measure the impact of initiatives. The information collected through this program will be particularly useful as the company continues to roll out its current store renovation plans more extensively in 2011.

“We are happy to be helping Family Dollar continue to advance their mission to be the leading small-format convenience and value retailer in the nation,” said Chet Zalesky, president and founder of CMI.

Family Dollar’s reporting will be provided through CMI’s Web Insights Navigator(TM) (WIN) system to easily customize reporting to various levels and departments within the Family Dollar organization. In addition, Family Dollar management will be able to track the impact of store renovations on the shopping experience by monitoring satisfaction levels pre and post renovation.

This new association with Family Dollar expands CMI’s presence in the retail industry. CMI has helped numerous retail clients understand their shopping experience across sales channels.

About Family Dollar:

Beginning with one store in 1959 in Charlotte, North Carolina, the Company currently operates more than 6,800 stores in 44 states. Family Dollar Stores, Inc., a Fortune 300 company, is based in Matthews, North Carolina, just outside of Charlotte and is a publicly held company with common stock traded on the New York Stock Exchange under the symbol FDO. For more information, please visit www.familydollar.com .

About CMI:
CMI is a full-service marketing research company that creates competitive advantages for clients by turning research data into strategic insights and recommendations that drive business results. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to help clients align products, services and strategies with customer needs.

CMI serves primarily Fortune 1000 clients and is currently ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations. For more information about CMI, visit www.cmiresearch.com .

Five x Five GridMap

Marketing Analytics Company Five x Five Selected as Top 10 Innovative Georgia Tech Firm

ATLANTA, Ga. /Advertising Industry Newswire/ — The Technology Association of Georgia (TAG) has selected Five x Five, a marketing analytics company offering cutting edge marketing optimization technology, as one of the Top 10 Innovative Companies in Georgia. The TAG Top 10 are selected from the Top 40 list and chosen based on a number of criteria, including: degree of innovation; scope and financial impact of innovation; likelihood of success; and promotion of Georgia’s innovative efforts nationally and internationally. Companies selected to be in the Top 10 presented at the annual Georgia Technology Summit to 1,000 of the state’s technology leaders.

“Our congratulations to Five x Five for making this year’s Top 10 list,” said Tino Mantella, president of TAG. “The Top 10 finalists represent an exciting mix of companies that I’m sure we’ll hear more from in the years to come.”

“The Five x Five team is very pleased to be selected as one of the Top 10 Innovative Companies by TAG,” said Dan Russotto, Chief Technology Officer and Partner of Five x Five. “It is an honor to be recognized by our peers in the technology sector for our dedication to innovation and analytics. We will continue to leverage our knowledge and expertise to deliver new and groundbreaking functionality and features to our suite of software products.”

GridMap, one of Five x Five’s premier optimization software products, was highlighted in a presentation at the Georgia Technology Summit, where Five x Five recently accepted its award. GridMap is an intuitive, web-based marketing tool that helps companies optimize their digital storefronts in a way that maximizes overall revenue and profit potential. The self-learning prediction engine forecasts sales for each product in each placement, while the optimization engine allows business constraints to be specified, thus ensuring an optimal plan that is realistic and actionable. GridMap simplifies the forecasting, planning and management processes for digital storefront marketers by blending predictive modeling and advanced analytic expertise with innovative technology.

About the Technology Association of Georgia:

The Technology Association of Georgia (TAG) is a non-profit organization whose mission is to support its members by generating opportunities for personal, professional and business growth. By forging strategic alliances, TAG serves as a primary catalyst to foster a rich environment for economic development in Georgia’s technology community. TAG is made up of 8,000 members representing technology leaders from over 1,500 Georgia-based companies, affiliated technology and business organizations. For more information, visit www.tagonline.org .

About Five x Five:

Five x Five is an advanced analytics company that leverages mathematical methods and technology to help companies solve their most complex marketing problems. Leveraging the partners’ backgrounds in complex analytical consulting services, the company is focused on building repeatable and easy-to-use solutions within a suite of analytics software and visualization tools. Team members work as trusted advisors to clients and partners, and incorporate an intensely collaborative approach towards problem solving. For more information, visit www.fivexfive.com .

08-1022-freshdm_72dpi

Popular Direct Mail On-Demand System Gets a Facelift Targeted to Financial Services Firms

CHICAGO, Ill. — Allegro Communications, Inc., a direct marketing creative agency and developer of FreshDM, recently announced that FreshDM has a totally new look, tailored for financial services clients like CIT and Genworth Financial. The newly launched design can be viewed on the FreshDM site at freshdm.com. FreshDM enables a company’s marketing managers and sales staff to create true one-to-one marketing and collateral materials. Salespeople can get the most relevant and effective printed materials in the hands of customers and prospects at just the right time.

FreshDM SaasFinancial services and insurance clients enjoy the control of “locking” marketing materials content for compliance purposes. FreshDM eliminates waste and cost overruns associated with pre-printed materials – especially those that expire – and helps companies track their mailings by viewing previous activity and reports.

According to Russ Graunke, Owner of Allegro Communications, Inc., “We recently ‘freshened’ up our interface and several key features of FreshDM to make the application even easier for our current and future clients to navigate.” He adds, “We’re excited to help our clients improve their bottom line, especially in today’s economy.”

FreshDM also integrates with CRM systems like salesforce.com. Salesforce.com users can access their company’s marketing materials through a custom tab. Like salesforce.com, FreshDM is sold as a SaaS offering. Customers’ marketing materials are stored and served from the computing “cloud” – with no software to maintain. Subscriptions to FreshDM range from $30 to $55 per user per month.

FreshDM is designed to save time and get direct marketing results. By putting FreshDM in the hands of their marketing managers and sales team, companies increase sales and return on investment.

Allegro Communications, Inc. is a direct marketing firm based near Chicago, Illinois with 18 years of experience helping its clients create strategic, results-driven direct marketing communications. For more information, visit Allegro’s website at http://www.allegrolink.com.

FreshDM, a web-based application developed by Allegro, allows a company’s marketing managers or sales team to quickly and easily create custom, variable print and direct mail.

[tags]FreshDM Saas, Allegro Communications Inc, Russ Graunke, direct marketing firm[/tags]

FreshDM for Salesforce

True One-to-One Direct Marketing: Salesforce.com Usage Increases with FreshDM

CHICAGO, Ill. — Allegro Communications, Inc., direct marketing firm and developer of FreshDM, recently announced that FreshDM is now available for Salesforce.com(R). Putting FreshDM in the hands of a company’s sales team helps increase a company’s user adoption of Salesforce and helps salespeople close more sales. FreshDM is an online application that allows users, such as marketing managers and sales representatives, to access the program and choose a direct mail campaign, add personalization, select or upload a mailing list, and send the materials to be produced and mailed. These direct mail materials can include postcards, letters, brochures, sell sheets, and complete direct mail packages.

According to Russ Graunke, CEO of Allegro, “We have been helping our clients develop results-driven direct marketing programs for 18 years. It was just a natural extension of these services to provide a company’s sales staff with an on-demand system to create custom, highly relevant direct mail.”

FreshDM for SalesforceSeveral large insurance and financial services firms are already on board with FreshDM from Allegro. This new development allows companies to combine the power of FreshDM with Salesforce.com.

FreshDM for Salesforce enables a company’s sales team to do true one-to-one direct marketing. Salespeople get the most relevant and effective printed materials in the hands of customers and prospects at just the right time. FreshDM eliminates waste and costs associated with pre-printed materials, and helps companies track their mailings by viewing previous activity and reports.

Key features of FreshDM for Salesforce include:
* Easy-to-use list selection and import from Salesforce.com
* Enable variable on-demand versions of a company’s creative materials
* Eliminate waste and costs associated with pre-printed materials
* No production quantity minimums – send one piece or 5,000 pieces.

According to Pete Poulton of Genworth Financial, “With FreshDM, we are able to create anything from a postcard, to an upscale 20-page brochure, and produce it on-demand with total customization – specific to our firm’s products and personalized to our customer. Allegro does everything from customizing our interface through the whole print fulfillment process.”

Allegro Communications, Inc. (www.allegrolink.com) is a direct marketing firm based in Chicago, Illinois, with 18 years experience helping clients create strategic, results-driven direct marketing communications. FreshDM is an online program that enables highly custom and personalized marketing materials to empower companies’ sales teams, marketing managers, or agents.

[tags]Allegro Communications Inc, direct marketing firm, FreshDM for Salesforce, CEO Russ Graunke[/tags]

ONEsite, Inc.

ONEsite, Inc. Acquires Social Platform LLC

Leading Social Networking provider continues aggressive growth strategy

OKLAHOMA CITY, Okla. — ONEsite Inc., the leading provider of enterprise community and social networking software, announced today the completion of its acquisition of Social Platform LLC, well recognized as a key player in the custom white label social networking software space.

The acquisition is a key strategic move for ONEsite. Social Platform, based in Los Angeles, will extend ONEsite’s footprint on the West Coast and increase its competitive advantage within the entertainment and technology sectors.

ONEsite, Inc. “This acquisition represents our continuing focus at ONEsite to build a world class social software as a service company through successful integration of great talent and technology,” commented Bob Crull, ONEsite President and CEO. “We are pleased to bring the expertise Social Platform offers to the ONEsite team, allowing us to extend our lead as the premiere white label social networking provider.”

Global media clients and Fortune 500 companies, including Univision, and Clear Channel Communications, utilize ONEsite technology for their social networking, community and new media initiatives. With over 1 million registered users and more than 2,000 communities, ONEsite’s social networks engage a broad range of clients, industries, and interests. In 2007, ONEsite achieved revenues of approximately $5 million and is forecasted to hit the $30 million mark within the next 22 months.

“This is an exciting milestone for us at Social Platform. Our existing customers will now gain the advantage of all of ONEsite’s considerable resources and industry-leading technology. We look forward to extending those same benefits to new clients,” remarked Social Platform founder and CEO Eric Schlissel.

Terms of the transaction were not disclosed.

About ONEsite
ONEsite, offers a complete, full-featured community platform built on patent-pending technology. Its open, scalable architecture provides one of the highest levels of functionality, flexibility, reliability, and interoperability in the industry. ONEsite technology is complemented by a talented and experienced team that delivers more enterprise-class community destinations than any other white-label social networking provider. ONEsite has a proven ability to create the distinctive, engaging and successful social experiences demanded by leading media, entertainment, and lifestyle brands.

For more information visit: http://www.onesite.com .

About Social Platform
Social Platform creates and integrates software to transform web experiences into social applications. Tying together all the necessary technologies through an extensible hosted infrastructure, Social Platform enables clients to create organic online communities and applications with ease of implementation. The Social Platform Enterprise suite helps build brands for companies and the things they are passionate about.

[tags]social networking software, Social Platform LLC, ONEsite Inc, CEO Bob Crull[/tags]

McKerin Software Outreach Selected for Member Address Maintenance and Mailing

SIOUX FALLS, S.D. — McKerin Software today announced that Luverne Alumni News, a publication providing Luverne Minnesota High School graduates with hometown news and stories, has licensed McKerin Software Outreach to improve member address maintenance and mailing operations.

“Up until now, one person maintained our database in a file. If we wanted others to update information we would have to email the file to another user. This process posed problems from both a security standpoint and opened up the possibility for data loss. Outreach solved our problem by providing one central, secure database that all our users can access. Since Outreach is web-based, our users can be anywhere as long as they have internet access,” said Patti Pierson, Luverne Alumni News volunteer.

“We are pleased that Luverne Alumni News has selected Outreach to manage their membership roster. We look forward to serving the current and future technology needs of Luverne Alumni News,” said Matt Gropel, Founder of McKerin Software.

McKerin Software’s Outreach solution is a web-based application that assists non-profit organizations in maintaining its member database as well as to track its donations. Outreach consolidates the functions necessary to manage a non-profit organization’s membership.

Outreach does this by designating one central location in which users maintain member information, enter and track donations, trail event participation, and generate targeted e-mail and postal mail campaigns. All of these functions are brought together in one application, providing multiple users within an organization ease of access – whether it’s from home or in an office setting.

About McKerin Software LLC
Founded in 1998, McKerin Software is the leader in providing quality software and services to faith-based and non-profit organizations nationwide. From web-site design and hosting to customer application design and development, McKerin Software offers a wide range of products and services designed to improve efficiency and simplify operations.

Further information can also be found on our website at http://www.mckerinsoftware.com .

[tags]McKerin Software LLC, maintain member information, enter and track donations, trail event participation, generate targeted mail campaigns[/tags]

Iamota mobile marketing

Location Awareness Plus Mobile Marketing, Messaging and Payment Equals Value for Brands and Consumers

Iamota and AppLocation Team Up to Deliver Location Aware Mobile Content and Services

VANCOUVER, Canada — Pete Smyth, President, CEO and Founder of Iamota Corporation and Gary Hartwig, President of AppLocation Systems Inc. announced today the availability of location aware mobile content and services. By combining Iamota’s proprietary end-to-end mobile marketing, messaging and payment platform with AppLocation’s carrier grade MOBILEFusion(TM) platform, brands can now deliver location sensitive services and features.

Iamota Impulse, Iamota Impact and Iamota iCast enable mobile payment, deliver mobile content and marketing campaigns, and extend social networks directly to wireless handheld devices. MOBILEFusion provides location awareness and location sensitive content. Features such as mapping, routing, presence awareness, notifications, opt-in privacy, and security are provided through this partnership.

Iamota mobile marketing Iamota will work with AppLocation in a variety of applications. “This is a good strategic fit for us. AppLocation designed their MOBILEFusion platform thinking much the same way we did – they began with the end in mind. It is a modular, scalable interface that works with any wireless device. I’ve seen it work and they got it right,” stated Iamota CEO, Pete Smyth. “We were looking to partner with someone who really knows the telematics and location based services business and could easily walk between the enterprise and consumer worlds.”

AppLocation President, Hartwig responded by adding, “The combination of location and wireless connectivity can be powerful for both consumers and businesses. For example, we can deliver specific information and media to transit riders with MOBILEFusion and Iamota. If a transit rider is sitting in a downtown Vancouver office on a rainy day and wants to know if the bus is going to be late, it is possible to opt-in for on time bus services. Better than that though, by connecting location of the handset and the bus, the rider can request messaging services to be advised if the bus is late and also be sent a coupon to have a beer at the nearest pub instead.”

Iamota CEO, Smyth went on to say, “Adding location awareness and navigation capability to our Iamota platform is a huge benefit for our customers. Connecting to the mobile world in real time, where the user is, with contextual media and location awareness gives global brands the power to deliver rich digital content that is customizable and delivered on an opt-in basis.”

About Iamota Corporation
Iamota is a Mobile Application Service Provider (MASP) that operates a proprietary end-to-end mobile marketing, messaging & payment platform providing access to mobile consumers across North America. Iamota connects online merchants, brands, large enterprises, marketers, ad agencies, bloggers & members of social networks with mobile phone users.

Iamota eliminates the complexity involved in both the mobile content creation and delivery process, and the establishment of mobile payment options. Iamota manages security, mobile device compatibility, specific carrier rules, content retrieval, device formatting and billing.

Iamota Corporation is a venture-backed, privately-held company with headquarters in Vancouver, Canada and U.S. offices in Scottsdale, AZ.

For more information about Iamota, go to:

http://www.iamota.com

About AppLocation Systems Inc.
Founded in 2002, AppLocation Systems Inc is a Location Based Services and Real Time Location mobile technology company bringing innovative wireless and LBS solutions to enterprise clients. Our collective 30 years experience in advanced tracking and mobile technology for global telecommunication companies equips us with the insight and advantage to go beyond tracking applications.

MOBILEFusion is a carrier grade platform that links telco networks to location sensitive applications. The convergence of GPS and LBS requires a next generation wireless plug and play platform to drive adoption of location for enterprise and consumer applications. AppLocation uses its expertise in location based services and its web-based MOBILEFusion(TM) platform to track assets wirelessly improving our client’s logistic and supply chain business decisions on land, on water, and in the air – utilizing the latest technology in CDMA/GPRS/Satellite devices, mapping, sensors, RFID, RTLS and wireless network management.

For more information about AppLocation, go to:

http://www.applocation.net

[tags]AppLocation MOBILEFusion platform, mobile marketing, messaging and payment, Iamota Corporation, AppLocation Systems Inc[/tags]

Alterian Releases Dynamic Messenger 5.0 with Advanced Reporting, Campaign Management and Usability Functions

Announces Global Partnership with Return Path

CHICAGO, Ill. — Alterian (LSE: ALN), the leading global enterprise marketing platform provider, announced today a strategic partnership with global email deliverability specialist Return Path. Through the partnership, Alterian will integrate Return Path’s Sender Score email deliverability and monitoring technology with its own email marketing application Dynamic Messenger, giving users a comprehensive solution for ensuring deliverability success worldwide. Alterian also announced the latest version of its Web 2.0 email and online marketing application – Dynamic Messenger 5.0 – designed with enhanced reporting and campaign management functionality and a new user interface.

Marketers using Alterian’s Dynamic Messenger email solution will be able to monitor email deliverability across the globe, taking advantage of the leading email deliverability solution for the international market. Return Path’s local involvement and relationships with the ISP community overcome problems marketers have in dealing with varying geographies and languages, solving any delivery challenges associated with marketers expanding across borders. Via Return Path’s US-based account team, Alterian will also have access to its ISP mediation services as part of the agreement.

“Being able to deliver comprehensive email deliverability monitoring and ISP relations support worldwide will be of major benefit to our partners and strengthens our existing capability to execute cross-border campaigns. Most of our competitors have in-house ISP relations which are not as advanced or as widespread as Return Path’s. This agreement is a real differentiator for us,” commented David Eldridge, CEO, Alterian.

Solid ISP relations and deliverability best practice are essential for marketers, due to the complex and constantly changing criteria employed by ISPs and other reputation monitors used to regulate email delivery. Return Path’s Sender Score allows users to proactively identify and resolve potential issues before campaigns are deployed and in cases where a problem arises in a live campaign, properly investigate and resolve the issue as quickly as possible before any impact. Sender Score also has the widest and deepest global ISP and filter coverage of any deliverability solution in the industry, telling senders why their email is most likely being blocked by providing reputation flags and diagnostic advice.

“Return Path is delighted to be adding value to the Alterian email proposition and we are thrilled to see email service providers around the world taking deliverability issues seriously,” explained Ken Takahashi, Vice President, Corporate and International Development, Return Path. “As Alterian’s partner network continues to grow internationally, being able to understand and react to regional variations which affect email marketing success is vital.”

Dynamic Messenger 5.0
Alterian’s email and online marketing application combines traditional database marketing operations such as data modelling, segmentation, selection and analysis with online marketing execution in a single application and workflow. The latest version offers a variety of user-focused advances:

* Reporting
Automated campaign reports can be scheduled and distributed via email, while new event notification options highlight when various actions have occurred, such as emails opened or landing page and rich media views.

* Campaign Management
SmartLists allows users to save list queries for future use which can be extremely valuable as data changes leading up to a campaign deployment. Users can now also select multiple suppression lists simultaneously.

* Improved User Interface
The user interface has new navigation icons, logos, buttons, graphics and streamlined workflows, making operation even easier and faster.

To view a technology demonstration of the Alterian Marketing Services Platform, please visit www.alterian.com/events.

About Return Path

Founded in 1999, Return Path is an email performance management company dedicated to helping its clients build better relationships with their customers, generate higher response rates and achieve significant returns on their investments from their email programs. More than 1,500 companies currently use Return Path’s services to generate superior results from their email programs, taking advantage of Return Path’s pioneering innovations in deliverability, email list quality solutions, customer acquisition, online market research and best practices strategy. For more information about Return Path or Sender Score, please visit www.returnpath.net.

About Alterian

Alterian (LSE: ALN) helps marketers improve results through its enterprise marketing software platform and global partner community of leading marketing service providers, agencies and systems integrators.

Alterian takes marketers on a journey to become analytically-led and to integrate their marketing processes, creating value for both the customer and the company. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain insight into their data, and use this to execute an integrated marketing strategy across online and offline channels.

Software alone does not enable better marketing. Alterian has cultivated a global community of over 70 marketing service providers, agencies and systems integrators such as Accenture, Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide, who deliver Alterian software alongside their own value-added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC, Limited Too, Dell, Amnesty International and Vodafone, to drive competitive advantage through improved marketing performance and customer satisfaction.

Alterian was founded in 1997 and trades on the London Stock Exchange (ALN). With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide.

For more information visit http://www.alterian.com.

[tags]Return Path Sender Score, email deliverability and monitoring technology, Alterian enterprise marketing software platform, marketing service providers, agencies and systems integrators[/tags]

Protocol Integrated Direct Marketing Partners with Alterian to Leap Ahead in Customer Analytics

Integrated direct marketing firm achieves agility and faster turnaround with the Alterian Marketing Services Platform

CHICAGO, Ill. — Alterian (LSE: ALN), the leading global enterprise marketing platform provider, has been selected by Protocol Integrated Direct Marketing to provide analytics software. The Alterian Marketing Services Platform will power Protocol’s B-to-B and B-to-C clients’ ability to gain instant insight into their marketing data and use this to drive a coordinated marketing strategy across multiple online and offline channels, from a single set of applications and infrastructure. This will give Protocol’s clients a competitive advantage by allowing them to optimize the customer experience and drive marketing programs based on analytics.

“We selected Alterian because their software platform is designed by marketers for marketers. We can share technology, reporting and charting, and make on the fly changes quickly,” explains John Zell, Senior Vice President of Technology, Protocol. “We went directly to Alterian because their Engine has a level of maturity that has already been proven with their flagship clients.”

Integrating the Alterian Marketing Services Platform will allow Protocol clients to:

    * Query the database on the fly – accessing the data and powerful reporting capabilities without having to understand the underlying database connectivity and functionality.
    * Streamline communications and documentation by making information available to all users.
    * Easily perform more advanced data exploration, answering follow-up questions before they have to be asked.
    * Translate data into compelling graphics that can be used to present information simply.
    * Test inclusion and exclusion criteria and the impact to the data set while allowing the developers to continue coding and implementing projects that are larger in scope.

“Protocol is a clear leader in leveraging the full value of customer analytics for their clients. We are pleased that they selected Alterian to enhance the complete campaign management services they provide their roster of blue-chip accounts,” said David Eldridge, Chief Executive Officer, Alterian.

“Marketers must be able to react, change, and open up new opportunities rapidly,” adds John Zell. “As our clients continue to evolve the ways in which data is used to test and segment consumers, fast and easy access to the data will become critical in being able to make informed decisions on how to market with agility”.

The addition of Protocol to the roster continues to fuel Alterian’s impressive momentum for the year. The company is showing 60% growth in North America in the first quarter of 2007, as listed in their Interim Management Statement released July 25, 2007.

About Alterian
Alterian (LSE: ALN) helps marketers improve results through its enterprise marketing software platform and global partner community of leading marketing service providers, agencies and systems integrators.

Alterian takes marketers on a journey to become analytically led and to integrate their marketing processes, creating value for both the customer and the company. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain insight into their data, and use this to execute an integrated marketing strategy across online and offline channels.

Software alone does not enable better marketing. Alterian has cultivated a global community of over 70 marketing service providers, agencies and systems integrators such as Accenture, Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide, who deliver Alterian software alongside their own value-added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC, Limited Too, Dell, Amnesty International and Vodafone, to drive competitive advantage through improved marketing performance and customer satisfaction.

Alterian was founded in 1997 and trades on the London Stock Exchange (ALN). With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide.

For more information visit http://www.alterian.com.

About Protocol
Protocol Integrated Direct Marketing is an innovator in seamless direct marketing and customer support services. Protocol focuses on clients in select vertical markets including retail, technology, energy, health solutions, financial services and insurance. Protocol’s fully integrated direct marketing and customer support capabilities creates a seamless experience for customers and easier management for marketers. In both B-to-C and B-to-B environments, Protocol provides the experience and capabilities to add real value to customer relationships through decades of experience in acquisition, retention and customer support. For more information visit http://www.protocolmarketing.com.

[tags]global enterprise marketing platform provider, marketing strategy, analytics software, Alterian Marketing Services Platform, Protocol Integrated Direct Marketing[/tags]

UK’s Alliance and Leicester selects Alterian for Operational Marketing and Streamlined Campaign Management

CHICAGO, Ill. — Alterian (LSE: ALN), the leading global enterprise marketing platform provider, announced today that Alliance & Leicester, one of the UK’s major financial services groups, has implemented Alterian’s operational marketing software, Organizer, to help streamline its campaign management processes. The new web-based system supports existing workflows and gives Alliance & Leicester a framework to help make marketing processes even more efficient, enhance new recruit training, reduce time spent on mundane tasks and improve information sharing.

Alliance & Leicester wanted a software tool to help manage and support the entire marketing process, to improve visibility and status of all projects, promote best practice and reduce any duplication of work. Alterian Organizer provides planning, budgeting, automated workflow and approvals, electronic job bags, plus print and design management, to 125 users across the group’s Branding, Marketing Communications, Design, Print, Legal, Compliance and Operations.

The new platform allows external suppliers to engage with the bank, such as design agencies submitting designs for approvals or printers being able to submit quotes. An integrated soft-proofing module speeds-up the creative review and approval process across teams of internal users and Alliance & Leicester’s external marketing partners and agencies.

“We run over 1,000 individual marketing projects every year and improving efficiency of the campaign process was a key driver behind selecting Organizer,” explained Mike Lord, senior marcomms manager, Alliance & Leicester. “By having one central repository of all activity, it also provides a clear overview enabling management to make faster, more informed decisions and also help meet Financial Services Authority regulations for reporting on marketing communications.”

Delivering automated and collaborative techniques for key parts of the marketing process, Organizer makes campaign approval quicker, give updates on project timelines and outstanding tasks and reduces time spent in meetings. Alliance & Leicester has also gained computerized data storage rather than physical job bags, allowing easy search and retrieval of previous campaign data which meets with FSA regulations and audit requirements.

“Organizer takes our management of marketing activity to a more sophisticated level,” continued Lord. “Alterian has worked alongside us to help define how processes can be streamlined and best supported by Organizer, clearly demonstrating its expertise in the marketing sector. Its partnership approach and project management skills gave us confidence it was the best cultural fit for us.”

“Innovative organizations like Alliance & Leicester continuously seek to improve the effectiveness of campaigns by optimizing their marketing operations at every stage,” commented David Eldridge, CEO, Alterian. “Organizer helps meet this demand, by providing the ‘glue’ which holds the marketing processes together in a way that can be managed effectively and hence improve staff productivity.”

Alterian also announced today the availability of the Alterian Operational Marketing Benchmark, a self-evaluation tool to help marketers improve the processes used to manage all parts of their marketing operation. Available at www.alterian.com/benchmark, it provides marketers with a tailor-made report and recommendations on their marketing strategy and processes.

About Alliance & Leicester
With more than 5.5 million customers, Alliance & Leicester is one the UK’s major financial services groups. It offers a broad range of financial services to personal and commercial customers. Alliance & Leicester has been a member of the FTSE 100 index of leading shares since 1997, when it converted from its original mutual building society status. For more details visit www.alliance-leicester-group.co.uk

About Alterian
Alterian (LSE: ALN) is the leading global provider of software for Analytically Led Integrated Marketing – making it practical and cost effective for marketers to gain insight into their data and use this to drive an integrated marketing strategy, across multiple online and offline channels, from a single set of applications and infrastructure.

A global community of over 70 business partners, including many of the leading providers of services to marketers such as Accenture, Acxiom, Allant Group, Carlson Marketing Group, Experian, Epsilon, InfoUSA, Harte-Hanks, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver the Alterian Marketing Services Platform alongside their own value-added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC, Starz Entertainment, Limited Too, Dell, Amnesty International and Vodafone, to drive competitive advantage through improved marketing performance and customer satisfaction.

Alterian was founded in 1997 and listed on the techMARK Index of the London Stock Exchange in 2000. With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide. www.alterian.com

[tags]Alterian Organizer software, manage marketing process, Alliance & Leicester, Operational Marketing[/tags]

Operational Marketing Benchmark

Alterian Offers Free Operational Marketing Benchmark Tool

Online tool examines marketing process and compares against industry average

CHICAGO, Ill. — Alterian, the leading global enterprise marketing platform provider, announced today a new self-evaluation tool to help marketers improve the processes used to manage all parts of their marketing operation. Available at www.alterian.com/benchmark, the Alterian Operational Marketing Benchmark provides marketers with a tailor-made report and recommendations on their marketing management processes.

Operational marketing is the name given to the overall project management process which unites marketers’ creative and execution operations. Comprised of process and financial management across all parties involved, it helps make the marketing department more efficient and effective. Marketers who are looking for improved product development processes, faster brief development and the integration of planning, insight, production and measurement with campaign management, should take the benchmark.

Operational Marketing Benchmark Designed to examine six areas of the marketing process within an organization – strategy, insight, creativity, approval, production and execution – the Alterian Benchmark consists of a short questionnaire. Marketers’ performance is then compared against an overall average and also against their specific industry and a set of recommendations is provided, outlining areas that need to be addressed. Practical advice for each of the six areas is given including what steps should be taken to improve their situation. The overall results of the benchmark will be announced to the industry later in the year.

“Improving efficiency of the marketing process not only delivers better campaign results but also meets increased demands on marketers to be more accountable,” commented David Eldridge, CEO, Alterian. “Our Operational Marketing Benchmark is designed to help identify the maturity of marketers’ process infrastructure and help define best practice.”

It is expected that the benchmark will reveal weaknesses in areas such as approval and production, highlighting the fact that many marketers need to examine how to optimize their campaign management processes, rather than relying on uncoordinated, unstructured and often manual workflows, supported by disparate software applications.

About Alterian
Alterian (LSE: ALN) helps marketers improve results through its enterprise marketing software platform and global partner community of leading marketing service providers, agencies and systems integrators.

Alterian takes marketers on a journey to become analytically-led and to integrate their marketing processes, creating value for both the customer and the company. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain insight into their data, and use this to execute an integrated marketing strategy across online and offline channels.

Software alone does not enable better marketing. Alterian has cultivated a global community of over 70 marketing service providers, agencies and systems integrators such as Accenture, Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide, who deliver Alterian software alongside their own value-added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC, Limited Too, Dell, Amnesty International and Vodafone, to drive competitive advantage through improved marketing performance and customer satisfaction.

Alterian was founded in 1997 and trades on the London Stock Exchange (ALN). With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide.

For more information visit http://www.alterian.com.

[tags]Alterian software, Operational Marketing Benchmark Tool, enterprise marketing software platform, marketing management processes[/tags]