What: Attendees of this top-notch, three day, mobile marketing conference will learn, from a variety of speakers, case studies and workshops, how to take advantage of the many marketing opportunities mobile offers. With two workshops, each crafted to provide attendees with the most recent and useful mobile skills, two full conference days and an abundance of networking time, GSMI’s Mobile Marketing Summit is sure to be the mobile conference of 2011!

Secure your seat today for an opportunity to get insight from in-depth case studies by brands such as, The Weather Channel, Google, Steve Madden, Mashable, Porter Noveli, and Nokia. Get insight from top minds in mobile marketing, such as, Josh Koppel, creator of Esquire Magazine’s iPad app and Apple’s iPhone app of the year winner, Lucas Buick. Want to send your entire marketing team? We offer group discounts!

When: April 26, 2011: Workshops; April 27-28, 2011: Conference.
Where: Marines’ Memorial Club & Hotel; 608 Sutter Street, San Francisco, CA 94102.
Who: Chief Executive Officers, Chief Marketing Officers, Chief Branding Officers, VPs, Directors and Managers of: Marketing, Branding, Business Strategy, Customer Relations, Social Media, Media Sales, Public Relations, Online Community Managers, Social Media Assistants, Social Media Strategists, Business Development, Word of Mouth Gurus, Community Marketers.

How: Detailed information about workshops and conference, including package details, prices and keynote speakers can be found at: http://mobilemarketingstrategiessummit.com/ . .

More information about Global Strategic Management Institute and Mobile Marketing Strategies Summit can be found at: www.gsmiweb.com .

About GSMI:
GSMI is dedicated to creating rich environments for learning, networking and ensuring their attendees have great experiences. GSMI hosts dozens of conferences, around the world, each year. They are leaders in their industry and strive to always provide the best, most relevant, speakers, quality workshops and the right environment to both network and learn.

The upcoming version of Wiffiti supports tagged messages and enables network operators or venues to create feeds that are both location and context aware. For example a sports bar in Boston may create feeds of user generated messages from sites such as Twitter with the words “Red Sox” sent by users less than 5 miles away from the venue.

Designed to appeal to today’s digitally savvy, young consumers, Ecast EQ presents a radically different approach to traditional on-premise entertainment. It features a vertically oriented, 40-inch flat-panel design with a high-definition (HD) touchscreen for interactive consumer engagement. Ecast EQ delivers on-demand content — including video, real-time interactive surveys and games, advertising, social applications and a jukebox interface for music — to out-of-home venues frequented by 21- to 34-year-olds. Fully enabled with broadband Internet, Ecast EQ provides an ideal vehicle for LocaModa’s social interactive applications (http://locamoda.com/applications/).

“Ecast EQ’s large vertical screen is a perfect canvas for engaging users with our mobile interactive applications,” said Stephen Randall, CEO LocaModa. “Together we are able to offer the familiar online experience of sites like Facebook and Twitter to bars and nightclubs.”

This seamless extension of the Internet to the out-of-home market presented by LocaModa and Ecast offers advertisers unprecedented out-of-home measurement. For example, LocaModa’s interactive media platform (http://locamoda.com/solutions) remembers users by tagging their mobile devices, enabling a sponsor to receive data on how many users interacted with its brand. In addition, the Ecast platform leverages industry-standard DoubleClick(TM) ad serving technology to provide the same targeting and reporting capabilities as leading online entities.

“LocaModa is a great partner to help bring Ecast EQ to life,” said John Taylor, chief executive officer, Ecast. “Ecast has always focused on delivering an experience that delights and engages consumers. We believe the combination of EQ and LocaModa’s social media capabilities will significantly shift how consumers experience and interact with entertainment out of home.”

Ecast EQ installations showing the LocaModa Wifitti application are currently running in New York, Chicago, Minneapolis, L.A., San Francisco and Seattle. Full nationwide rollout is scheduled for later this fall.

About LocaModa

LocaModa is a technology company that provides an interactive media platform connecting digital out-of-home, mobile and web networks. The company’s platform connects people and places, enabling them to access and control media in their favorite places and online. LocaModa connects people in bars, cafes, colleges, public spaces and conferences. The company is privately held, headquartered in Massachusetts and founded by Stephen Randall, a former EVP/Founder of Symbian. True to its global vision, LocaModa is internationally backed by Dace Ventures in USA, Mahindra Group in India and Sumitomo Corporation of Japan, via its U.S.-based strategic investing arm, PresidioSTX.

For more information on LocaModa, please visit http://www.locamoda.com.

ABOUT ECAST:

Ecast operates one of the leading broadband touchscreen media networks in the United States, providing digital music to over 10,000 bars and nightclubs across the country. The unique touchscreen music service allows locations to put the power of choice where it should be: with the consumer. Utilizing the speed and scalability of broadband, Ecast delivers music, advertising and other forms of entertainment to the young-adults most responsible for affecting purchasing decisions and consumer trends. Ecast is changing the way people listen to music in public places and revolutionizing out-of-home advertising. Ecast’s investment partners include Crosslink Capital, DCM, El Dorado Ventures, Focus Ventures and Mobius Venture Capital. For more information, please visit http://www.ecastnetwork.com.

All trademarks acknowledged.

[tags]LocaModa Wifitti application, ECast EQ broadband touchscreen media network, CEO Stephen Randall[/tags]

Haunted Attractions continue to gain a tremendous amount of popularity throughout the United States providing top notch Halloween Entertainment during the months of September and October. Many of these attractions resemble the sets of Hollywood, blockbuster horror films, with expert craftsmanship, highly trained actors and carefully scripted events taking place to thrill all who enter.

Popular haunts can attract over 40,000 to 60,000 during the months of October and September. In the height of the season, admission numbers can reach over 4,000 guests in one night and with record breaking attendance expected this year, selecting the best possible online ticketing provider is a top priority for haunt producers.

“Interactive Ticketing’s innovative technologies, wireless PDA scanning, marketing features and understanding of our industry’s specific ticketing needs are reasons why we selected them as our provider. We’re eager to move forward and confident they will handle our ticketing with efficiency and expertise,” said Tony Wulhgumeth, owner of Kersey Valley – Spookywoods.

Information and tickets can be found on each attraction’s respective website. Customers who buy online will be able to enjoy the convenience of getting their tickets early and saving time at the box office and in some cases, take advantage of special web promotions and discounts.

About INTERACTIVE TICKETING

INTERACTIVE TICKETING is an industry leader in online ticketing across the country, supporting events of all types including: amusement parks, zoos, fairs, expos, concerts, ski areas, consumer shows, museums and more.

Tickets are purchased online and printed from the patron’s home or office; tickets are then validated at the event site using a barcode scanner. INTERACTIVE TICKETING separates themselves from the competition by providing state-of-the-art marketing tools, reporting features, and wireless scanning capabilities which allow their clients meet and exceed their ticket sales expectations each and every year.

More information: http://www.interactiveticketing.com.

[tags]Interactive Ticketing, event online ticket system, industry leading haunted attractions[/tags]

OUTBURST! events consist of live 90-minute intense interactive forums between experts and respected public individuals in the realm of politics and public policy. LocaModa’s interactive media platform (www.locamoda.com) and Wiffiti(TM) application allow audience members, panel experts, and viewers from home to participate in the discussion in real-time via text messaging. All responses are captured on large projection screens in the venues, and all messages are also viewable online.

“The turnout at the events continues to grow, and the number of messages streaming in has been incredible,” commented Charles Ellison, columnist for the Washington Times and one of Outburst’s organizers. “Wiffiti allows the audience to stay actively involved in the discussion throughout the forums, which puts our social media message into practice in a timely, engaging way.”

“The face of politics has changed dramatically throughout this election, and emerging media technologies have clearly taken center stage,” said Jayne Karolow, Director of Community at LocaModa. “The Outburst forum at the DNC gave us a chance to showcase Wiffiti’s capabilities for sparking intense debates that extend far beyond the venue itself. The forum panelists did an amazing job at propelling the digital conversation forward while still giving the audience control of the dialogue. It’s so rewarding for us to see Wiffiti used in this way.”

CEO Stephen Randall is most excited to see LocaModa’s products being implemented on both sides of the election: “We’re fortunate to be involved in both the DNC and the RNC. The Democrats have gotten the majority of the buzz for employing emerging media in their campaigns, so we’re proud to be opening up the social media dialogue to both parties.”

About LocaModa
LocaModa is a technology company that provides an interactive media platform connecting digital out-of-home, mobile and web networks. The company’s platform connects people and places, enabling them to access and control media in their favorite places and online. LocaModa connects people in bars, cafes, colleges, public spaces and conferences. The company is privately held, headquartered in Massachusetts and founded by Stephen Randall, a former EVP/Founder of Symbian. True to its global vision, LocaModa is internationally backed by Dace Ventures in USA, Mahindra Group in India and Sumitomo Corporation of Japan, via its U.S.-based strategic investing arm, PresidioSTX.

For more information on LocaModa, please visit http://www.locamoda.com.

[tags]LocaModa Inc, Outburst Tour event, CEO Stephen Randall, Jayne Karolow, columnist Charles Ellison, Wiffiti at DNC, digital out-of-home networks, Democratic National Convention, Republican National Convention[/tags]

The study notes that current content management systems are primarily focused on the delivery of the content to a specific device type, and that within the forecast period attention will shift from discrete systems focusing on delivery of specific content using rudimentary content management integration to full-blown systems that are centered on reusable content suitable for multi-channel delivery.

“Today’s tools are able to manage various types of content and put specific types of content onto specific devices,” says Robert Rosenberg, INSIGHT Research president.

“What is truly needed, however, and what we expect to see emerge over the next few years, are tools that unlock the value of content in the digital age by formatting and managing content for device-independence. When content becomes reusable across multiple delivery channels its value increases enormously, which will foster investment in developing the next generation of content management tools,” Rosenberg concluded.

An excerpt of this research report, table of contents, and ordering information are online at:

http://www.insight-corp.com/reports/content08.asp.

This 112-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online.

[tags]INSIGHT Research Corporation, Robert Rosenberg, Content Management for Wireless Networks[/tags]

While mobile couponing has become an increasingly popular marketing tool, PlumReward has designed a system that enhances marketing while fostering customer loyalty.

PlumReward

So, how does it work? A customer comes into the store and has the option of entering his cell phone number into a PlumReward device. He is then asked if he wishes to receive coupons and other promotions via text messaging. PlumReward then tracks and logs subsequent visits. Customers can also earn free items/discounts based on number of visits, even if they opt not to receive coupons on their cell phones.

Business benefits include: increased revenue; no more loyalty cards; real-time marketing; and customer tracking. Businesses can also communicate with customers at ideal times such as right before the lunch hour when they are most likely to make purchases.

And, while other mobile couponing companies require customers to install software to their phones, PlumReward does not. It also operates with any phone that can receive text messages.

“We offer less start-up friction,” Goodyear says.

Current clients include: Jersey Mike’s Subs, Buffalo Wild Wings, Arby’s, Hollywood Tans, Planet Smoothie, Quiznos Subs and Pizza Hut.

Best new product winners will be announced on September 6 at 3:00 p.m. in the New Product Gallery, booth 1269. PlumReward will be exhibiting at booth 1470.

To learn more, visit: http://www.PlumReward.com.

[tags]PlumReward LLC, Jonathan Goodyear, Florida Restaurant and Lodging Show, Mobile Coupon system[/tags]

Consumers will be able to search, browse and send coupons to their mobile phone as text messages. Once published, consumers may also access these coupons and Ad messages by interactive voice response or by keyword text messaging.

Businesses can implement a “performance-based” advertising model using Mobi33. A tracking system records coupon requests from both mobile and online coupon sites allowing companies to charge back to their clients based on the actual number of coupons delivered.

The advertising industry acknowledges mobile and online coupons to be one of the fastest growing channels for Internet Marketing during the next three years. Mobi33′s mobile and online coupon distribution platform offers clients the opportunity to enter and capture this fast growing market with fully automated web based tools and a simple straightforward process. Using Mobi33, a business can launch eCoupon sites in less than a day at a highly affordable price.

In addition to auto coupon site generation, the Mobi33 platform also comes loaded with all of the original features – Voice2SMS, Text2SMS, Kiosk2SMS (for digital signage and Kiosk Ad networks), WAP2SMS and Web2SMS. Businesses can easily deploy mobile campaigns such as Text2Win, sweepstakes, voting, polling and trivia games with consumers accessing Ad content using the five available channels.

To license the platform under private label, please contact sales_AT_mobi33.com.

For further information and a product demo, go to:

http://mobi33.com

http://mobi33.com/mobi33_ecoupons.pdf

http://mobi33.com/mobi33_brochure.pdf .

[tags]Mobi33 coupon generation platform, mobile and online coupon distribution[/tags]

“When people go to retail locations, bars, restaurants, and other social places, there’s an opportunity for them to intersect and create a dialogue with the in-location network, and also pass these conversations onto their social graph,” says Armstrong. “That becomes the conduit for a larger, more viral dialogue between targeted audiences and brands.”

As an example, if a consumer is in a music store scoping out a new artist, a digital signage display could invite him to control a virtual jukebox using his cell phone, not unlike the way a mouse is used with a computer or a remote control is used with television. Because his interactions are displayed publicly, the media experience is instantly shared with others in the venue, and can also be reflected on the store’s website, becoming a compelling source of streaming social recommendations.

“Today’s media consumers want to stay connected and control the media around them,” says Bill Nast, VP of Business Development at LocaModa.

“The LocaModa platform when combined with EnQii digital media network technologies create an interactive medium. This enables a measurable, multi-modal environment that increases the value of branded measures and supports database marketing to tap into the consumer lifetime value.”

Armstrong says the potential of the “new media triad” transcends traditional retail to include restaurants, bars, casinos, leisure and sports venues, and multiple forms of outdoor advertising.

He notes, “When you invite consumers to opt-in and become part of a branded community, the value of that brand has been shown to increase as much as three- or four-fold.”

About EnQii
EnQii is a global leader in the digital out-of-home media market with offices in New York, Toronto, London, Dubai, Hong Kong and Shanghai. As one of the world’s truly global digital out-of-home companies, EnQii currently services thousands of locations across more than 14 countries. EnQii couples a deep understanding of customer behavior with its powerful media technologies to provide clients with fully managed solutions that enables them to advance their overall customer communication strategy for many years to come. EnQii won the 2008 DIGI Award for outstanding technology in the healthcare category for the WHEN Network. For more information, please visit http://www.enqii.com.

About LocaModa
LocaModa connects people and places. The company’s social platform enables people to access and control media in their favorite places, bringing location experiences to the web and web experiences to locations. LocaModa connects people in bars, cafes, colleges, public spaces and conferences. The company is privately held, headquartered in Massachusetts and founded by Stephen Randall, a former EVP/Founder of Symbian. True to its global vision, LocaModa is internationally backed by Dace Ventures in USA, Mahindra Group in India and Sumitomo Corporation of Japan, via its U.S.-based strategic investing arm, PresidioSTX. For more information, please visit http://www.locamoda.com.

[tags]EnQii digital marketing, digital signage networks, LocaModa mobile social platform provider[/tags]

In a special section of Entrepreneur Magazine, “The Influencers,” Bickham was asked, along with 25 other influencers, about what forces they predict will affect their business in the coming year. Bickham was asked to specifically comment on a recent landmark event where the FCC auctioned television air waves.

According to Bickham, “The next innovation leap in mobile media could occur from this sale, because whoever controls the airwaves will be able to deliver content, products and services into and out of the home rather easily and quickly.”

The fact that these Superman-like frequencies can cross long distances, penetrate walls and carry loads of information in a single bound is predicted to impact everything from enhanced search on television and mobile phones to the possibility of new forms of communication altogether.

“I was honored to be included in Entrepreneur Magazine as an ‘influencer,’” Bickham said. “Digital media is not just a trend, it’s a force that will continue to evolve and affect the way we do business on a daily basis.”

Founded in 2002, TechGenii, Inc. has spent the past four years in interactive, mobile and digital media strategy, project management, and implementation. They have helped companies on the business side doing business development, business plan creation and analysis, fundraising, creating digital strategies and business models. They have also helped companies on the technology side doing mobile and Internet technology selection and review and project management for mobile and Internet implementations.

Bickham is an active member of several communication organizations including the Academy of Television Arts and Sciences and is also a community advisory board member for KCET Los Angeles.

To read more about Entrepreneur(R) Magazine’s “The Influencers” of 2008 visit: http://entrepreneur.com/magazine/entrepreneur/2008/march/190234.html .

For more information about TechGenii, visit: www.TechGenii.com .

[tags]Entrepreneur Magazine The Influencers, TechGenii Inc, CEO Barbara Bickham, digital media expert, usiness development, business plan creation and analysis[/tags]

CAMBRIDGE, Mass. — LocaModa Inc., a leading out-of-home social platform provider, announced today that Stephen W. King has joined the company as Vice President of Sales. Mr. King has over 10 years of experience selling interactive advertising and social media at Dotomi, Monster and Facebook.

Stephen Randall, LocaModa’s CEO, commented on the new appointment: “Stephen’s experience is a great asset to LocaModa just as we’re connecting thousands out-of-home locations with online social networks. We look forward to his contribution during the continued growth of our business.”

“When I saw how LocaModa was merging out-of-home audiences with web-based communities in such a pioneering way, I knew that this was the ideal place for my next adventure. I’m looking forward to working with the innovative team at LocaModa,” said Stephen King.

About LocaModa
LocaModa connects people and places. The company was founded on the insight that out-of-home networks such as Wi-Fi hot-spots, narrowcast digital signage, and IP-based entertainment networks (jukeboxes to cinemas) can be leveraged to provide interactivity, presence and commerce for mobile consumers.

LocaModa Inc. is a privately held company, incorporated in Delaware, headquartered in Massachusetts and founded by Stephen Randall, a former EVP/Founder of Symbian. True to its global vision, LocaModa is internationally backed by Dace Ventures in USA, Mahindra Group in India and Sumitomo Corporation of Japan, via its U.S.-based strategic investing arm, PresidioSTX.

Additional information can be found at http://www.locamoda.com .

All trademarks acknowledged.

[tags]LocaModa Inc, mobile social platform provider, CEO Stephen Randall, Stephen W King[/tags]