Category Archives: Alliances


DrivenBI and Polonious partner to launch self-service business intelligence SaaS


PASADENA, Calif. /Advertising & Marketing News/ — NEWS: Polonious Investigations Management Systems, the premier provider of special investigative unit (SIU) and investigation management systems for the insurance and investigation industries, announced its partnership with DrivenBI, the leading provider of cloud based self-service analysis platforms, empowering Polonious customers to create their own analysis in entirely new ways.

This partnership perfectly reflects Polonious’ philosophy of introducing continual enhancements to their product offerings that go beyond current demand and into the realm of anticipated gains in process improvements.

Polonious was looking to enhance their product through advanced reporting and dashboard capabilities, providing their customers with affordable, self-service analysis to handle their complex and dynamic reporting needs that would also, like the core Polonious Product, allow them to be self-sufficient over the long haul. Now, everything from operations to financial to client reporting can be enhanced through the use of SRK from DrivenBI.

Comments on the News:

“Data analysis has become an important part of our customer’s ability to communicate with their internal and external clients, management teams and employees, and allows managers and directors the opportunity to make sound business decisions,” explained Rick Shepherd, President of Polonious Investigations Management Systems – North America. “By partnering with DrivenBI, we are putting the power of self-service data analysis into our customers’ hands.”

“We are excited to partner with Polonious and to offer DrivenBI’s innovative self-service analysis platform, SRK, to their customers. Data analysis is often done with spreadsheets or complex BI tools, neither offering the flexibility of making changes, consistency in logic, accuracy in results, and actionable sharing that business users want to make decisions in real time,” commented Ben Tai, CEO and founder of DrivenBI. “We believe that SRK’s innovative approach delivers what today’s business users demand.”

About Polonious Investigations Management Systems:

Polonious Investigations Management Systems (Polonious) was established in 2004 by Alastair Steel and Stuart Guthrie, together with more than five decades of experience in software design and development, process improvement, law enforcement and insurance fraud investigations. Polonious Investigation Management System (PIMS) was created to meet a need for software solutions focused on case and incident management in the insurance and investigation industries.

Since 2004, PIMS has been implemented in over 50 organizations around the globe with varied business processes and requirements from large insurance carriers to small forensic teams. Polonious Investigations Management Systems global headquarters is located in Sydney, Australia and operates a North American Headquarters in Palm Beach, Fla.

For more information about Polonious, please contact Gary LaFond, VP of Sales & Marketing at or visit the company website at .

About DrivenBI:

DrivenBI was founded in 2006, and is headquartered in Pasadena, Calif. DrivenBI is a rapidly growing software company specializing in both cloud and on premise BI platform solutions, operating both in U.S. and Asia, with more than 200 customers worldwide. SRK is a breakthrough product offering Self-Service BI platform as an alternative to complex IT centric BI tools and Spreadsheets.

SRK is highly competitive with its innovative business user centric BI infrastructure, removing the requirements for ETL, Data Warehouse and Programming. SRK offers superior performance, and minimal IT dependency for set up and use.

For more information, please contact Kathleen Douglas, VP of Sales & Marketing at or visit the company website at .


This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network – all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Music Computing Inc

Helping Indie Bands Promote New Music: Neotrope and Music Computing Partner for Promo Offer

AUSTIN, Texas /Advertising Industry Newswire/ — Austin-based tech start-up Music Computing recently announced a strategic partnership with California-based PR and brand marketing company, Neotrope(R) to launch a program to help promote indie bands and musicians who purchase Music Computing’s products during 2011. As part of this partnership, customers who purchase Music Computing products including their iKeyDOCK(TM) system compatible with Apple MacBook Pro notebooks and Windows 7 PCs, StudioBLADE(TM) music keyboard instruments, MotionCOMMAND(TM) LCD touch panels for multimedia, and CoreMC(TM) high-performance computers, will also receive free online promotion through Neotrope’s Send2Press(R) Newswire service.

Additionally, customers will be featured on as well as numerous online media and social network portals worldwide.

“We’ve been working with Neotrope to help build our own brand,” said Music Computing’s founder and CEO, Victor Wong. “And our customers can now also benefit from this same expertise to help promote their band, album, website, concert tour, or whatever. Simply by purchasing a Music Computing product, they get free publicity with the help of a 30 year old marketing company.”

“I’ve been a fan of Victor’s for many years,” said Neotrope(R) founder and CEO, Christopher L. Simmons, a member of ASCAP and PRSA. “His various ventures over the years in both the technology and music industry have been both innovative and notable. With this new partnership we will begin to find interesting ways to align our various music industry capabilities to benefit indie bands and artists.”

Offer is valid on purchases of new hardware products from Music Computing from Feb. 10 through Dec. 1, 2011 and has approximate retail value of $90. Proof of purchase required and free service must be used in 2011. Service may be exchanged for discount on higher level premium services. Additional terms/conditions of offer provided to customer on delivery of MC product(s).

About Music Computing, Inc.:

A fully U.S. based company with local just-in-time (JIT) manufacturing capability, Music Computing designs, develops, and supports its products in-house. Products can typically ship within 7 days of an order being placed.

Victor Wong, with more than 20 years of industry expertise, brings his computer music and electronics design and development prowess to Music Computing, Inc. His mission for the company is to invent new technologies and to integrate them with proven standards leading to the best possible instruments for musicians, educators, and studios. For more information, visit: .

About Neotrope:
Since 1983 Neotrope(R) has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online portals. The company pioneered the concept of search optimization of press release content back in 1997. Neotrope was an INC. 5000 company in 2009. More information: .


Campaign Cloud: ElectionMall and Microsoft Partner for Political eMarketing Initiative

NEW YORK /Advertising Industry Newswire/ — At the Personal Democracy Forum Conference in New York today, ElectionMall and Microsoft Corp. announced a strategic partnership to provide the one-stop technology shop for running and winning political and issue advocacy campaigns. As part of the relationship, the companies introduced Campaign Cloud, an integrated set of customizable technologies, from online collaboration to robust Web presence.

The Microsoft and relationship provides a unified environment for campaigns of all sizes to manage technologies in one place, taking people out of the business of technology to focus on winning the campaign. From school board candidacies to national congressional or presidential campaigns, the Campaign Cloud services strengthen the core elements of political or activist campaigns – fund raising, generating votes and building awareness.

“In today’s environment, campaigns should spend more time on winning and less on managing multiple technology decisions. Now, through our joint offering with Microsoft, we can help democratize the online campaign and election process in an unprecedented way,” said Ravi Singh, CEO and founder of ElectionMall. “Our 10 years of experience in the space combined with Microsoft’s trusted technologies will together empower the everyday candidate and help increase political participation.”

Campaign Cloud will provide end-to-end campaign services, including tools to do the following:
* Build a Web presence (
* Manage communications and collaboration with staff, donors and volunteers
* Raise money online and manage donor base
* Promote awareness with e-mail, phone, text and online advertising, and through social networks
* Manage get-out-the-vote efforts.

“From running and staffing a campaign to engaging voters, today’s candidates expect technologies that enhance their efforts in powerful ways,” said Curt Kolcun, vice president, Microsoft U.S. Public Sector. “The partnership combines ElectionMall’s expertise with Microsoft’s cloud capabilities to offer long-term, scalable tools for greater impact.”

Today’s announcement is part of Microsoft’s Campaign Ready offering ( Campaign Ready is a set of Microsoft products and services positioned to meet many business, political, technical and infrastructure needs for running a political or advocacy campaign.

Additional information about Campaign Cloud is available at .

About ElectionMall Technologies: is a world leader in providing Internet-based nonpartisan solutions for elections and campaigns.

About Microsoft:
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

3 in 4 Need More campaign

LTC Guild Offers Slogan and Free Campaign Images to All Who Wish to Promote the Extended-Care Cause

MOUNTAIN LAKES, N.J. — Today the LTC Guild announces the “3 in 4 Need More” campaign to promote affordable long-term care insurance for all Americans. “Health reform will have a big hole in it,” says Jonas Roeser, a founding member, “if it doesn’t embrace the extended-care needs of today’s longer-living Americans.” The “3 in 4 Need More” campaign will seek to raise public awareness of the need for long-term care insurance, mobilize support for new tax incentives to make the insurance more affordable, and press for Medicaid reform to reserve public aid for the truly needy.

3 in 4 Need More campaign“Most of our health costs occur in the later years of life,” Roeser says, “so it would be a huge mistake to neglect the long-term care component. Today only about 10 percent of those who could benefit from LTC insurance have it.”

Driving the point home, he asks, “Do you plan to live beyond 65? If so, reflect on this: According to the U.S. Department of Health and Human Services, ‘At least 70 percent of people over age 65 will require some long-term care services at some point in their lives’ ( That’s about three in every four of us!”

What about the proposed public option for long-term care, now before Congress? Dick Samson, who manages the LTC Guild, says, “We’re officially agnostic about that. Most of our members, I believe, doubt it’s the best way to go, but applaud the desire to make extended care more widely available.”

If the public option passes, “it will most likely provide very basic coverage only,” Samson says. “To handle all their care needs, most Americans will still need private LTC insurance — instead of the public option or to supplement it. The ‘3 in 4 Need More’ campaign will make that clear.”

The LTC Guild plans no direct advertising or promotional campaign of its own, but instead will make the “3 in 4 Need More” logo and other visuals available for use by its members. Membership is open to concerned citizens and all those who are professionally involved in long-term care, including LTC insurance agents; care providers; financial advisors; elder-law attorneys; and executives of insurance agencies, carriers, nursing homes, retirement communities, public health agencies, public-advocacy groups, and other organizations. “Companies wishing to protect the productivity and retirement savings of employees are also welcome,” says Samson. “If they join the Guild like anyone else, they can just download the materials.”

Any LTC Guild member may request the use of the logo or other visuals. It costs nothing to join the LTC Guild, at —

The “3 in 4 Need More” slogan is available without charge to LTC Guild members for uses that support getting this message out. Roeser, who came up with the basic idea, is Senior Vice President of Marketing & Operations of LTC Financial Partners, LLC (LTCFP), one of the nation’s leading long-term care insurance agencies. Roeser also worked with Samson to found the national LTC Guild, and his company contributed funds to create the “3 in 4 Need More” logo and other visuals.

“LTCFP is pleased to support the LTC Guild as well as the public in this important effort,” says Roeser. His company intends to use the “3 in 4 Need More” materials in company promotions, and to encourage others in the industry to follow suit. “Among other things, we plan to integrate the logo and message into our Long Term Care Outreach and Education Program (LTCOEP(TM)),” he adds. “This will help employers educate their people on the critical importance of protecting themselves.”

“We expect the industry-wide campaign to start small and then grow fast,” says Samson. “Our LTC Guild members are media-savvy, and I think we’ll soon see ‘3 in 4 Need More’ all over the Net and on T-shirts, radio, TV.”

About the LTC Guild:

The LTC Guild is a social network described as “The place where long term care and allied pros meet one another and the public, form local chapters, schedule meetings, and share information.” National in scope, the social network serves a growing number of local LTC Guilds. Each “local” is an independent entity established and run by individuals in a geographic or interest area. Members of the national LTC Guild need not belong to any “local,” however. The national site and social network are run by Dick Samson, Director of the EraNova Institute of Mountain Lakes, New Jersey. More information:

All referenced product names, and other marks, are trademarks of their respective owners. Send2Press(R) is the originating wire service for this story, Copr. 2009.

Hitt Music Group and Media Riot Productions Join Forces for Music Marketing

HOLLYWOOD, Calif. — Bands and solo artists no longer need to feel intimated by the competitive music industry now that Hitt Music Group and Media Riot Productions have joined forces. The two met at this year’s music and media conference South by Southwest and since then have collaborated to meet the growing needs of music professionals in a creative and innovative fashion. Partnership Program to include cross promotion and client discounts.

Hitt Music Group (HMG), a placement and development agency located in Hollywood, CA, provides up and coming artists the resources necessary to connect with top industry executives, including electronic press kits and music submission. HMG’s partnership with Media Riot Productions (MRP), a Houston-based company specializing in high-end photography and video production, will offer HMG clients the opportunity to solidify their image through professional music videos and photo shoots.

As part of their partnership, MRP will offer a 10% discount to HMG referrals. As one of the top music video and photography companies in the nation, MRP will provide HMG members a professional music video and photo shoot, a crucial step in publicizing their music. In addition, MRP’s affiliation with one of the country’s biggest radio stations “The Buzz” in Houston, TX will provide HMG members the opportunity to garner airplay and industry recognition.

President of HMG David Hitt says, “With this partnership, we hope to give our members the same video, photography and graphic capabilities as major label recording artists, but at a fraction of the cost.”

HMG and MRP’s affiliation is a productive way to advance the image of music. The partnership is meant to assist in the branding of HMG member’s music through MRP’s exciting and cutting-edge media solutions. Using the latest technology for services ranging from photo shoots and television commercials to music videos and event coverage, MRP will form a personal relationship with HMG members, working around busy schedules and adjusting to budget restrictions.

David Hitt
Hitt Music Group

[tags]music industry marketing, Hitt Music Group, Media Riot Productions[/tags]

Better ATM dispenses gift cards

Better ATM Services and Capital Market Technologies to Bring ATM Marketing Concept to UK and Europe

New Partnership Will Bring ATM-Dispensed Gift Cards, Premiums, and Incentives Technology to Europe

MESA, Ariz. and LONDON, U.K. — Capital Market Technologies (CMT) (OTCBB:CMKT) has reached an agreement with Better ATM Services, Inc. to license the rights to distribute Better ATM Services’ patented, groundbreaking technology throughout the European markets. Better ATM Services’ breakthrough process enables existing automated teller machines to dispense gift cards and other pre-paid media, premiums, and incentives from ATM trays–just like cash.

Capital Market Technologies’ CEO Jack Bouroudjian said, “The agreement with Better ATM Services’ allows us to make another important step in providing unique solutions to the financial markets in the U.K. and Europe. The expected impact of Better ATM Services’ technology on businesses ranging from banks to advertisers is quite exciting. This move brings a very useful and practical solution to the changing European payments environment.”

Better ATM dispenses gift cardsBetter ATM Services’ CEO Todd Nuttall said this is another important step. “We are looking forward to working with CMT to guide our expansion into international markets. From initial reports, European customers are expected to rapidly embrace Better ATM Services’ innovative ATM-based payment card dispensing technology. We anticipate some very creative applications of our technology developing from this relationship.”

Better ATM Services’ efficient and cost effective distribution option means banks, shopping malls, grocery stores, restaurants, independent service operators, advertisers, and any business can now offer prepaid gift cards and other prepaid media, premiums, and incentives through technology enabled ATM machines increasing profitability while offering consumers a new level of value-added service.

About Capital Markets Technologies
Capital Markets Technologies (CMT) ( OTC: CMKT ) is a Chicago-based financial technology solutions company with operations in Chicago, Toronto, and London. The company provides innovative financial technology solutions to global financial institutions and major corporations.

About Better ATM Services
Better ATM Services (BATM) (, a Mesa, Arizona-based company, supplies patented technology that enables an ATM to dispense prepaid gift cards like currency. Enabled ATMs dispense the prepaid cards via the ATM’s cash tray using the machine’s existing dispensing mechanisms. BATM licenses its technology to both ATM and prepaid card industry participants to provide a more secure, convenient, and profitable distribution option with additional revenue opportunities. BATM’s patented technology assures continued operation within existing industry infrastructures and pricing models.

For more information and to preview the latest video showcasing Better ATM Services at a recent industry conference, please visit

[tags]Better ATM Services, Capital Markets Technologies, ATM to dispense prepaid gift card, CEO Todd Nuttall, CEO Jack Bouroudjian, OTC CMKT[/tags]

STG Media Corp. Acquires Salient Digital, Inc. – Forms STG Interactive

Print, TV, Radio, and Direct Response Advertising Agency adds Web Development and E-Commerce to Roster of Services

TEMPE, Ariz. — STG Media Corp. is proud to announce it has acquired the internet portfolio and clientele of Salient Digital, Inc., a 7-year-old Internet Development Company. The acquisition will allow STG Media Corp. and STG Retail Direct, Inc., to provide their clients with a wide range of digital marketing services including Search Engine Optimization (SEO), Search Engine Marketing (SEM), E-commerce development and Web application design and programming.

Salient Digital’s past projects include several high-profile corporate Web sites for businesses including the East Valley Tribune, Tribune Direct Marketing of Northlake, IL, Times Direct Marketing in Los Angeles, Art and Science Salon, a high-end hair salon chain based in Evanston, IL; Sunset Food Mart, Inc., a four-store luxury grocery store chain based in Highland Park, IL; and United Cerebral Palsy of Greater Chicago, with which Salient Digital has provided multimedia development services for nearly a decade.

STG Media Corp. is honored to appoint Salient Digital’s President and Founder, Geoffrey Hoffman to the position of CEO of STG Interactive. “The services our companies offer were perfectly complementary,” Hoffman explains. “I’m very excited to be able to combine and expand Salient Digital’s Internet-based service offerings with STG Media’s print, TV, Radio and retail solutions.”

Thomas Lark, STG Media Corp. CEO adds, “We utilized Salient Digital on a contract basis for several years, because we didn’t want to turn away anyone’s business. As our digital marketing needs grew, we realized we had to join forces in a more permanent way,” Lark said. “Geoffrey has already proven to be a key player in the STG’s family of companies. Geoffrey’s interactive expertise and desire to create success for our clients has helped STG become one step closer to fulfilling all of our clients needs.”

STG Media Corp., STG Retail Direct, and STG Interactive, LLC, work together to develop and execute strategic, national marketing campaigns. Based in Tempe, AZ, STG Media is a full-service advertising agency specializing in creative and media buying for print, television and radio. STG Retail Direct places products directly on the shelves of Wal-mart, Walgreens, CVS, Target, GNC, and thousands of grocery and convenience stores nationwide. STG Interactive develops cutting-edge E-commerce solutions in addition to search engine optimization and search engine marketing.

As the line between brand marketing and direct response blurs, brand advertisers move to be more accountable, and direct response marketers evaluate themselves from a brand perspective. STG helps clients navigate through the complex landscape of opportunities that exist within the context of modern, cross-media campaigns.

For more information about the STG family of companies, call toll-free: 866-834-4370.

[tags]Salient Digital Inc, STG Media Corp, Direct Response Advertising Agency, STG Interactive[/tags]

USMotivation Announces Alliance and Partnership with MeetingAdvice

ATLANTA, Ga. — USMotivation, a GA-based incentive management company, today announced the creation of a strategic partnership with MeetingAdvice to better address the needs of the meetings market. USMotivation Meeting Services, LLC will provide an extensive array of services such as meeting consolidation management, hotel and venue sourcing, meeting logistics training and operational support.

While already a primary area of expertise for USMotivation, the new relationship will re-focus the company’s abilities in this marketplace and enable USMotivation Meeting Services to handle more regional sales meetings, management meetings and training meetings.

USMotivation known worldwide for its award-winning group incentive travel programs also has meetings management as a core competency. “From a historical perspective, USMotivation used to have an entire meetings department that serviced the pharmaceutical meeting needs and in its peak year operated over 350 meetings and events,” says Dan Leong, chief operating officer of USMotivation. “We see a need to devote more attention within the meetings market and our partnership with MeetingAdvice will do just that.”

About USMotivation
USMotivation, founded in 1962 and headquartered in Atlanta, GA, is a full-service incentive management company specializing in designing and implementing strategic incentive solutions. Core services include incentive strategies and awards, group travel and meetings, communications and business analytics. USMotivation is the most award-winning incentive company in the industry and most recently was named one of the “Top 25 Corporate Meeting and Incentive Companies” by CMI Magazine in September of 2007.

For more information, visit or call 1-866-885-4702.

About MeetingAdvice
MeetingAdvice, headquarted in Florida with an office in Atlanta, GA, specializes in large to small corporate meetings and training programs. MeetingAdvice’s brings additional expertise in this area, specifically in the Fortune 500 arena. “We are very excited to partner with USM and believe that together, our companies can bring new and fresh ideas to our client base with services offerings and expertise unique to our industry,” says Steve Goodman, President and Managing Director of MeetingAdvice.

[tags]USMotivation Meeting Services LLC, MeetingAdvice meetings and training, incentive management company, designing and implementing strategic incentive solutions[/tags]