Monday, May 12, 2008
Neotrope®

Branding and Brand Marketing News

 

Business Branding Lessons from The Daytona 500: Racing Through Recession

Tue, 04 Mar 2008 16:11:56 -0800 PST
by CarlyZ

Two West IncKANSAS CITY, Mo. — “Every February for the last 50 years, stock car enthusiasts across the country have packed their sunscreen and descended on Daytona,” said Ethan Whitehill, CEO of Two West, Inc. “This year, unfortunately, the economy also decided to head south for vacation.”

Creative Use of Technology Expands Global Reach for Brand Communications Firm Two West

Thu, 15 Feb 2007 18:38:26 -0800 PST
by CarlyZ

KANSAS CITY, Mo. — Two West, Inc. is a branding and communications firm providing research-driven, strategic consulting services and agency solutions for high-growth companies and products. While the firm offers experience in select verticals including telecommunications, retail, automotive, human and animal health, and professional services, it has also developed horizontal expertise in brand strategy for companies needing next-level marketing guidance.