Advertising Industry Newswire <p>Branding and Brand Marketing News</p>

Unique Amenities develops custom eco-friendly packaged foods for the 2010 Winter Olympics

By Carly Zed Zander ⋅ February 27, 2010 ⋅ Post a comment

NEW YORK, N.Y. /Advertising Industry Newswire/ — With the excitement around the Winter Olympics in Vancouver at an all time high, what fuels the constant energy of the athletes? Unique Amenities, creators of the athletes’ snacks of the Winter Games, created The Nutritious Snack Combo to do just that. The development team at Unique Amenities, [...]

Paragon Design Group Completes Broadcast Design Package for The Weather Channel

By Carly Zed Zander ⋅ February 10, 2010 ⋅ Post a comment

SAVANNAH, Ga. /Advertising Industry Newswire/ — Savannah-based, award-winning Paragon Design Group has recently helped brand and package, “Cantore Stories,” the newest HD show from The Weather Channel. This is Paragon’s second hire by the national cable channel, its first being a refreshed package for “Day Planner,” a weekday show that airs from 10 a.m. – [...]

Del Mar DataTrac re-brands mortgage lending automation solutions for 2010

By Carly Zed Zander ⋅ December 17, 2009 ⋅ Post a comment

SAN DIEGO, Calif. /Advertising Industry Newswire/ — Del Mar DataTrac, Inc. (DMD), the leading provider of affordable mortgage lending automation solutions, and an industry pioneer in business intelligence, document imaging and management, and loan process workflow tools, is reintroducing its DataTrac product suite with new names. DMD’s flagship product, DataTrac, has been the mortgage lending [...]

Multi-Flow Industries Revamps Harvest Squeeze Juice Line – Fast Growing Brand in On-Premise Dining

By Carly Zed Zander ⋅ November 30, 2009 ⋅ Post a comment

HUNTINGDON VALLEY, Pa. /Advertising Industry Newswire/ — Multi-Flow Industries announced their intention to be the fastest-growing juice brand in on-premise dining today, as the company unveiled its new logo and brand identity for Harvest Squeeze Juices. Harvest Squeeze Juices, by Multi-Flow, are processed exclusively for fountain dispensing. The brand is being re-launched with the slogan, [...]

KICTeam expands brand into Europe and Asia: Becomes a Local International Company

By Carly Zed Zander ⋅ October 16, 2009 ⋅ Post a comment

AUBURN, Maine — KICTeam is pleased to announce its successful expansion in both Europe and Asia. KIC Products UK, which operated as an independent exclusive European distributor, is now KICTeam Europe Limited and is a wholly owned subsidiary of KICTeam, Inc. located in Auburn, ME. KICTeam Asian/Pacific has also plans to establish offices in key [...]

Starlight Children’s Foundation Completes 3-year Rebranding Process

By Carly Zed Zander ⋅ October 1, 2009 ⋅ Post a comment

LOS ANGELES, Calif. /Advertising Industry Newswire/ — On the heels of its 25th anniversary, Starlight Children’s Foundation has just unveiled the final piece of its 3-year rebranding initiative with the launch of an overhauled www.starlight.org and 11 related chapter and office Web sites. The strategic rebranding process also included a name change, logo change, development [...]

Product Launch: ‘Wine Swirl’ is the Most Effective Patented Wine Aerator, Dramatically Improves Wine in Minutes

By Carly Zed Zander ⋅ September 21, 2009 ⋅ Post a comment

PORTLAND, Ore. /Advertising Industry Newswire/ — Wine Swirl LLC announces release of the most effective patented method of wine aeration. Wine Swirl(R) provides breakthrough results to wine lovers through its innovative aeration method. Unlike wine aerators that use a single pour through a funnel, Wine Swirl’s sustained aeration method is truly transformative and improves all [...]

Jimmy Jazz urban clothing retailer’s new ecom site named ‘Best in Class’ by Interactive Media Awards

By Carly Zed Zander ⋅ September 9, 2009 ⋅ Post a comment

NEW YORK, N.Y. /Advertising Industry Newswire/ — The leading urban fashion retailer in the eastern United States, Jimmy Jazz, is now the proud recipient of an Interactive Media Award (IMA). The privately held company was awarded the “Best In Class” prize for its new eCommerce / Lifestyle Web site, JimmyJazz.com. “We are delighted by this [...]

LTC Guild Offers Slogan and Free Campaign Images to All Who Wish to Promote the Extended-Care Cause

By Carly Zed Zander ⋅ August 11, 2009 ⋅ Post a comment

MOUNTAIN LAKES, N.J. — Today the LTC Guild announces the “3 in 4 Need More” campaign to promote affordable long-term care insurance for all Americans. “Health reform will have a big hole in it,” says Jonas Roeser, a founding member, “if it doesn’t embrace the extended-care needs of today’s longer-living Americans.” The “3 in 4 [...]

Bookbinder’s Soups and Seasonings Brand Acquired

By Carly Zed Zander ⋅ June 30, 2009 ⋅ Post a comment

PHILADELPHIA, Pa. — Bookbinder Specialties, a Pennsylvania company, acquired the Bookbinder’s Soup and Seasonings Division from the Stephens’ Original Foods Company of Huntingdon Valley, PA, on June 23, 2009. The soups and seasonings are based on favorite recipes from the Old Original Bookbinder’s restaurant, established in 1865 in Philadelphia’s historic Old City. The Media, Pennsylvania-based [...]

Mutiny Pictures reports busy winter and spring with key accounts, specializing in online branded entertainment

By Carly Zed Zander ⋅ May 27, 2009 ⋅ Post a comment

LOS ANGELES, Calif. — Mutiny Pictures, a Los Angeles-based film company specializing in online branded entertainment and webisode production, made several company announcements through founder Michael Pierce on recent high-profile projects that showcase their branding capabilities and post-production expertise. Mutiny Pictures director Kenny Stoff recently teamed up with U2 to document the launch of the [...]

Marketers Offered Free Trial of CRM System for Consumer Brands from Loyalty Lab

By Carly Zed Zander ⋅ April 21, 2009 ⋅ Post a comment

SAN FRANCISCO, Calif. — Loyalty Lab, Inc., the leader in on-demand loyalty and CRM for consumer brands, today announced the launch of its Free Trial program. The Free Trial provides a “try before you buy” option on any of Loyalty Lab’s products to qualified companies for up to 90 days. Marketers will have the opportunity [...]

Ingredients Specialties, Inc. Announces Win for GDFII/L&P Foods in Sucralose Section 337 Patent Dispute

By Carly Zed Zander ⋅ April 7, 2009 ⋅ Post a comment

EXETER, Calif. — Leading Sucralose manufacturer Guangdong Food Industry Institute/L&P Food Ingredient Co. Ltd. (GDFII/L&P) today announced that the U.S. International Trade Commission (ITC) in Washington D.C. ruled in its favor in a Section 337 patent dispute (docket no. 337-TA-604) filed against the company by its competitor, Tate & Lyle Corporation (T&L). Mr. Wang Sanyong, [...]

Product Launch: The Combine Nation Launches Brand to Unify Athletic Combines and Pro Days

By Carly Zed Zander ⋅ April 2, 2009 ⋅ Post a comment

MIAMI, Fla. — While the NFL Combine is the most notable of all Combines, Combines are no longer limited to the NFL; scouts are now seeking pros in many other areas such as basketball, volleyball, ice hockey, rugby and more. So, to support these various groups, The Combine Nation, Inc. announces the launch of a [...]

Market Research: Eularis Analyzes Pre-Launch Brand Planning with New Pharma Industry Report

By Carly Zed Zander ⋅ November 17, 2008 ⋅ Post a comment

NEW YORK, LONDON, TOKYO — In today’s environment, Pharmaceutical companies find themselves in a bind. Drug launches used to be able to achieve high sales and profits – until recently. Every Pharma company today is hoping to achieve their own immediate winners, the drugs that are successful right from the start and provide years of [...]

STG Media Corp Rises to the Challenge to Help Increase Blu-ray Player Sales

By Carly Zed Zander ⋅ October 21, 2008 ⋅ Post a comment

TEMPE, Ariz. — The constantly evolving world of technology is making it difficult for new technology companies to claim the title of hot-new-item for any length of time. Brands like Apple, Sony and Toshiba are constantly setting the bar for new technology and making it harder for upcoming brands to stand out among the mass. [...]

MyHealthGate, Inc. and LiveActive Team to Raise Digestive Health Awareness

By Carly Zed Zander ⋅ October 17, 2008 ⋅ Post a comment

FALLS CHURCH, Va. — Between 60 and 70 million Americans experience some sort of digestive health issue (*see reference, below). The issue may be that Americans haven’t “digested” the ways in which prebiotics and probiotics could benefit them. For this reason, MyHealthGate, Inc. is helping to raise awareness for prebiotics and probiotics by working with [...]

Maxx Business Solutions Completes Rebranding

By Carly Zed Zander ⋅ August 26, 2008 ⋅ Post a comment

LONE TREE, Colo. — Maxx Business Solutions, has completed a rebranding campaign aimed at highlighting their unique approach to the credit card processing industry. “Our clients – the merchants – are our life blood,” stated Scott Burke, President of Maxx Business Solutions. “We wanted to create public marketing campaign that reflects that commitment. Maxx Merchants [...]

Artromick Automation Products Group Selects Katz Marketing Solutions for Brand Marketing

By Carly Zed Zander ⋅ July 14, 2008 ⋅ Post a comment

COLUMBUS, Ohio — Artromick, a leading developer of medication management and healthcare technology solutions for the long-term and acute care markets, today announced the selection of Katz Marketing Solutions to provide marketing innovation and strategic planning services for its Automation Products Group. The agreement is to provide marketing support to accelerate innovations that redefine medication [...]

Amerimex DSD Awards Exclusive Brand Management Agreement to STG Retail Direct

By Carly Zed Zander ⋅ June 4, 2008 ⋅ Post a comment

PHOENIX, Ariz. — STG Retail Direct has recently been selected by Amerimex DSD as an exclusive brand manager for U.S. based brands. Additionally, Amerimex DSD is helping expand retail distribution of STG clients to 100,000 national C-Stores as well as to Mexico and Japan. STG Retail Direct is honored to be able to work with [...]

Business Branding Lessons from The Daytona 500: Racing Through Recession

By Carly Zed Zander ⋅ March 4, 2008 ⋅ Post a comment

KANSAS CITY, Mo. — “Every February for the last 50 years, stock car enthusiasts across the country have packed their sunscreen and descended on Daytona,” said Ethan Whitehill, CEO of Two West, Inc. “This year, unfortunately, the economy also decided to head south for vacation.”

Creative Use of Technology Expands Global Reach for Brand Communications Firm Two West

By Carly Zed Zander ⋅ February 15, 2007 ⋅ Post a comment

KANSAS CITY, Mo. — Two West, Inc. is a branding and communications firm providing research-driven, strategic consulting services and agency solutions for high-growth companies and products. While the firm offers experience in select verticals including telecommunications, retail, automotive, human and animal health, and professional services, it has also developed horizontal expertise in brand strategy for companies needing next-level marketing guidance.

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