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    Category: NEWS: Branding

    Branding and Brand Marketing News

    Musician and Indie Band Marketing Guru to Speak at 17th Annual Millennium Music Conference

    0
    • by Christopher Laird Simmons
    • in Headlines · NEWS: Branding · NEWS: Books + eMedia · NEWS: Entertainment · NEWS: Industry News
    • — 13 Feb, 2013
    Musician and Indie Band Marketing Guru to Speak at 17th Annual Millennium Music Conference

    CAMP HILL, Pa. /Advertising Industry Newswire/ — This week, at the 17th Annual Millennium Music Conference (MMC) in Camp Hill, Pa., recording industry veteran and noted music producer Loren Weisman will lead the discussion: “The State of The Record Deal in 2013: Myths vs. Reality.” Exploring what really works with up and coming bands, and solo music artists, beyond the hype.

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    Digital Asset Company serving major Hollywood studios and TV networks announces corporate rebranding, becomes DAX LLC

    0
    • by Christopher Laird Simmons
    • in Headlines · NEWS: Branding · NEWS: Entertainment · NEWS: Industry News
    • — 11 Dec, 2012
    Digital Asset Company serving major Hollywood studios and TV networks announces corporate rebranding, becomes DAX LLC

    HOLLYWOOD, Calif. /Advertising Industry Newswire/ — Sample Digital, the leading provider of production workflow and media asset management tools to the film and TV industry, has announced its re-branding as DAX, LLC. The DAX name is derived from “Digital Asset Xchange” and best reflects the product, services and legacy of the company.

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    Social Media Research events from SKIM Group in U.S. – Comparing Consumer Attitudes

    0
    • by Carly Zed Zander
    • in EVENTS: Webinars · Headlines · NEWS: Branding · NEWS: Industry News · NEWS: Market Research
    • — 9 May, 2012
    Social Media Research events from SKIM Group in U.S. – Comparing Consumer Attitudes

    NEW YORK, N.Y. /Advertising Industry Newswire/ — The SKIM Group, an international market research agency, is kicking-off a new series of free educational webinars for the U.S. market this week. Each market-focused webinar is designed to provide marketers, researchers, and product brand managers with actionable insights they can put into practice in their own organizations.

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    Kids social media brand, Jackie Fame Inc., expands to clothing and other lifestyle offerings with FAMEbody and BrandFAME

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News · NEWS: Social Media Marketing · NEWS: Websites
    • — 7 Mar, 2012
    Kids social media brand, Jackie Fame Inc., expands to clothing and other lifestyle offerings with FAMEbody and BrandFAME

    CHARLOTTE, N.C. /Advertising Industry Newswire/ — Jackie Fame, Inc., which bills itself as the “kid/teen social network,” a Facebook(TM) alternative for kids and teens, announced this month the launch of its FAME 2.0 social network. The Company also continues to expand its Jackie Fame brand with the national retail launch of the “FAMEbody” personal care and cosmetic lines, and “BrandFAME” apparel lines.

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    3 in 4 Need More industry trade group continues building LTC awareness campaign

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Healthcare Marketing · NEWS: Industry News
    • — 14 Dec, 2011
    3 in 4 Need More industry trade group continues building LTC awareness campaign

    KIRKLAND, Wash. /Advertising Industry Newswire/ — The 3in4 Association recently added seven new members to its advisory board, and received increased support from two insurance carriers: John Hancock, an existing member of the organization, and Genworth, which provided sponsorship of a meaningful consumer study. The goal of the campaign is to warn Americans about a looming problem. The majority will be affected at some point by long-term care needs of themselves or a close family member, says Mark Goldberg.

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    Brand Relaunch: Jessicurl LLC has new brush with curly hair lifestyle

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News · NEWS: Retail Business
    • — 18 Oct, 2011
    Brand Relaunch: Jessicurl LLC has new brush with curly hair lifestyle

    ARCATA, Calif. /Advertising Industry Newswire/ — ‘Our rebranding better represents our strong identity in the marketplace,’ says Jessica McGuinty, owner, Jessicurl. ‘Our products are clean, fun and energetic and we want our new image to reflect that.’

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    Product Launch: Sagging pants culture gets law-friendly solution from DukeXXX clothing

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News · NEWS: Product Launches · NEWS: Retail Business
    • — 18 Oct, 2011
    Product Launch: Sagging pants culture gets law-friendly solution from DukeXXX clothing

    ORLANDO, Fla. /Advertising Industry Newswire/ — Wearing sagging pants has not only been outlawed in Florida public schools, but the Metropolitan Etiquette Authority recently launched a New York City-wide poster campaign to “Pull up Your Pants.” DukeXXX clothing has announced a new clothing line catering to the sagger look, but cleverly incorporates their unique “No drag sagg.”

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    International software company, EASEUS, launches new contest for creative logo branding

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News
    • — 27 Jun, 2011
    International software company, EASEUS, launches new contest for creative logo branding

    NEW YORK CITY, N.Y. /Advertising Industry Newswire/ — EASEUS Software, a leading international developer of storage management, data backup and system disaster recovery solutions for Microsoft Windows®, has announced an[...]

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    Brand Launch: Ecologic Leasing launches two subsidiary brands for global vendor captive lessors and corporate lessees

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News · NEWS: Product Launches
    • — 24 Jun, 2011
    Brand Launch: Ecologic Leasing launches two subsidiary brands for global vendor captive lessors and corporate lessees

    GREAT FALLS, Va. /Advertising Industry Newswire/ — Ecologic Leasing Services, a global provider of software, and capital sourcing services to both equipment lessees and vendor captive lessors, this week announced[...]

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    Brandjolt, LLC helps PPI Worldwide relaunch Gogo’s Crazy Bones to U.S. Toy Market

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News
    • — 3 Mar, 2011
    Brandjolt, LLC helps PPI Worldwide relaunch Gogo’s Crazy Bones to U.S. Toy Market

    CHICAGO, Ill. /Advertising Industry Newswire/ — Chosen by the brand’s worldwide promotional licensor and exclusive producer, PPI Worldwide(R) (www.ppiworldwide.com), Brandjolt is a promotions and advertising agency whose partners have created[...]

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    Product Launch: Multi-Flow Reveals New Soft Drink Brand ‘Citrus Splash’

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Food Marketing · NEWS: Industry News · NEWS: Product Launches
    • — 10 Nov, 2010
    Product Launch: Multi-Flow Reveals New Soft Drink Brand ‘Citrus Splash’

    HUNTINGDON VALLEY, Pa. /Advertising Industry Newswire/ — Multi-Flow Industries, a Beverage Processor founded in 1937, recently launched a new Fountain-Dispensed Lemon-Lime Carbonated Soft Drink brand. CEO Mark Stephens announced, “We’re[...]

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    Product Launch: StudioBlade and iKeyDock music instrument brands launched by Texas-based Music Computing

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News · NEWS: Product Launches
    • — 10 Nov, 2010
    Product Launch: StudioBlade and iKeyDock music instrument brands launched by Texas-based Music Computing

    AUSTIN, Texas /Advertising Industry Newswire/ — Music Computing, Inc. today announced their brand new line of keyboard workstations for both gigging musicians and any size recording studio, are now shipping.[...]

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    Product Launch: Music Computing announces new brand and product line, MotionCOMMAND

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News · NEWS: Product Launches
    • — 8 Nov, 2010
    Product Launch: Music Computing announces new brand and product line, MotionCOMMAND

    AUSTIN, Texas /Advertising Industry Newswire/ — Music Computing, Inc., recently announced their new line of multi-touch display systems under the new MotionCOMMAND™ brand. They’re used by musicians, newscasters, business professionals,[...]

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    PowerFlite Communications has launched the next stage of its comprehensive brand introduction campaign for Windsor Place of Wilmington

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News · NEWS: Real Estate
    • — 22 Sep, 2010
    PowerFlite Communications has launched the next stage of its comprehensive brand introduction campaign for Windsor Place of Wilmington

    QUINCY, Mass. /Advertising Industry Newswire/ — Advertising, branding and design firm PowerFlite Communications has launched the next stage of its comprehensive brand introduction campaign for Windsor Place of Wilmington, a[...]

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    LogoBee offers Free Logo Makeover for Earth-friendly Firms

    1
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News · NEWS: Websites
    • — 24 Aug, 2010
    LogoBee offers Free Logo Makeover for Earth-friendly Firms

    QUEBEC, Canada /Advertising Industry Newswire/ — LogoBee has decided to provide a free logo design package for one green non-profit organization as an extension of its logo design makeover. Companies[...]

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    LRM Industries International re-brands company image both online and off

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News
    • — 2 Aug, 2010
    LRM Industries International re-brands company image both online and off

    ROCKLEDGE, Fla. /Advertising Industry Newswire/ — LRM Industries International, Inc. headquartered in Rockledge, Florida, has re-branded and launched a new Web site showcasing a range of developing new thermoplastic/composite products[...]

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    Pragotrade Re-Brands Company: Weston Products LLC Introduced with Emphasis on Growing Successful Weston Product Lines

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News
    • — 9 Jul, 2010
    Pragotrade Re-Brands Company:  Weston Products LLC Introduced with Emphasis on Growing Successful Weston Product Lines

    CLEVELAND, Ohio /Advertising Industry Newswire/ — Pragotrade LLC, a leading supplier of specialized food processing equipment, announced this week it has changed its name to Weston Products LLC. The new[...]

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    Unique Amenities develops custom eco-friendly packaged foods for the 2010 Winter Olympics

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News · NEWS: Promotional Products
    • — 27 Feb, 2010
    Unique Amenities develops custom eco-friendly packaged foods for the 2010 Winter Olympics

    NEW YORK, N.Y. /Advertising Industry Newswire/ — With the excitement around the Winter Olympics in Vancouver at an all time high, what fuels the constant energy of the athletes? Unique[...]

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    Paragon Design Group Completes Broadcast Design Package for The Weather Channel

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News · NEWS: TV and Radio
    • — 10 Feb, 2010
    Paragon Design Group Completes Broadcast Design Package for The Weather Channel

    SAVANNAH, Ga. /Advertising Industry Newswire/ — Savannah-based, award-winning Paragon Design Group has recently helped brand and package, “Cantore Stories,” the newest HD show from The Weather Channel. This is Paragon’s[...]

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    Del Mar DataTrac re-brands mortgage lending automation solutions for 2010

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News
    • — 17 Dec, 2009
    Del Mar DataTrac re-brands mortgage lending automation solutions for 2010

    SAN DIEGO, Calif. /Advertising Industry Newswire/ — Del Mar DataTrac, Inc. (DMD), the leading provider of affordable mortgage lending automation solutions, and an industry pioneer in business intelligence, document imaging[...]

    Read more

    Multi-Flow Industries Revamps Harvest Squeeze Juice Line – Fast Growing Brand in On-Premise Dining

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Food Marketing · NEWS: Industry News
    • — 30 Nov, 2009
    Multi-Flow Industries Revamps Harvest Squeeze Juice Line – Fast Growing Brand in On-Premise Dining

    HUNTINGDON VALLEY, Pa. /Advertising Industry Newswire/ — Multi-Flow Industries announced their intention to be the fastest-growing juice brand in on-premise dining today, as the company unveiled its new logo and[...]

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    KICTeam expands brand into Europe and Asia: Becomes a Local International Company

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News
    • — 16 Oct, 2009
    KICTeam expands brand into Europe and Asia: Becomes a Local International Company

    AUBURN, Maine — KICTeam is pleased to announce its successful expansion in both Europe and Asia. KIC Products UK, which operated as an independent exclusive European distributor, is now KICTeam[...]

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    Starlight Children’s Foundation Completes 3-year Rebranding Process

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News · NEWS: Websites
    • — 1 Oct, 2009
    Starlight Children’s Foundation Completes 3-year Rebranding Process

    LOS ANGELES, Calif. /Advertising Industry Newswire/ — On the heels of its 25th anniversary, Starlight Children’s Foundation has just unveiled the final piece of its 3-year rebranding initiative with the[...]

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    Product Launch: ‘Wine Swirl’ is the Most Effective Patented Wine Aerator, Dramatically Improves Wine in Minutes

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News · NEWS: Product Launches
    • — 21 Sep, 2009
    Product Launch: ‘Wine Swirl’ is the Most Effective Patented Wine Aerator, Dramatically Improves Wine in Minutes

    PORTLAND, Ore. /Advertising Industry Newswire/ — Wine Swirl LLC announces release of the most effective patented method of wine aeration. Wine Swirl(R) provides breakthrough results to wine lovers through its[...]

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    Jimmy Jazz urban clothing retailer’s new ecom site named ‘Best in Class’ by Interactive Media Awards

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry Awards · NEWS: Industry News · NEWS: Websites
    • — 9 Sep, 2009
    Jimmy Jazz urban clothing retailer’s new ecom site named ‘Best in Class’ by Interactive Media Awards

    NEW YORK, N.Y. /Advertising Industry Newswire/ — The leading urban fashion retailer in the eastern United States, Jimmy Jazz, is now the proud recipient of an Interactive Media Award (IMA).[...]

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    LTC Guild Offers Slogan and Free Campaign Images to All Who Wish to Promote the Extended-Care Cause

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Alliances · NEWS: Industry News · NEWS: Websites
    • — 11 Aug, 2009
    LTC Guild Offers Slogan and Free Campaign Images to All Who Wish to Promote the Extended-Care Cause

    MOUNTAIN LAKES, N.J. — Today the LTC Guild announces the “3 in 4 Need More” campaign to promote affordable long-term care insurance for all Americans. “Health reform will have a[...]

    Read more

    Bookbinder’s Soups and Seasonings Brand Acquired

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Food Marketing · NEWS: Industry News
    • — 30 Jun, 2009
    Bookbinder’s Soups and Seasonings Brand Acquired

    PHILADELPHIA, Pa. — Bookbinder Specialties, a Pennsylvania company, acquired the Bookbinder’s Soup and Seasonings Division from the Stephens’ Original Foods Company of Huntingdon Valley, PA, on June 23, 2009. The[...]

    Read more

    Mutiny Pictures reports busy winter and spring with key accounts, specializing in online branded entertainment

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Entertainment · NEWS: Industry News · NEWS: Video Marketing
    • — 27 May, 2009
    Mutiny Pictures reports busy winter and spring with key accounts, specializing in online branded entertainment

    LOS ANGELES, Calif. — Mutiny Pictures, a Los Angeles-based film company specializing in online branded entertainment and webisode production, made several company announcements through founder Michael Pierce on recent high-profile[...]

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    Marketers Offered Free Trial of CRM System for Consumer Brands from Loyalty Lab

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: eMarketing · NEWS: Industry News
    • — 21 Apr, 2009
    Marketers Offered Free Trial of CRM System for Consumer Brands from Loyalty Lab

    SAN FRANCISCO, Calif. — Loyalty Lab, Inc., the leader in on-demand loyalty and CRM for consumer brands, today announced the launch of its Free Trial program. The Free Trial provides[...]

    Read more

    Ingredients Specialties, Inc. Announces Win for GDFII/L&P Foods in Sucralose Section 337 Patent Dispute

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Advertising Services · NEWS: Food Marketing · NEWS: Industry News · NEWS: Market Research
    • — 7 Apr, 2009
    Ingredients Specialties, Inc. Announces Win for GDFII/L&P Foods in Sucralose Section 337 Patent Dispute

    EXETER, Calif. — Leading Sucralose manufacturer Guangdong Food Industry Institute/L&P Food Ingredient Co. Ltd. (GDFII/L&P) today announced that the U.S. International Trade Commission (ITC) in Washington D.C. ruled in its[...]

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    Product Launch: The Combine Nation Launches Brand to Unify Athletic Combines and Pro Days

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News · NEWS: Product Launches · NEWS: Retail Business
    • — 2 Apr, 2009
    Product Launch: The Combine Nation Launches Brand to Unify Athletic Combines and Pro Days

    MIAMI, Fla. — While the NFL Combine is the most notable of all Combines, Combines are no longer limited to the NFL; scouts are now seeking pros in many other[...]

    Read more

    Market Research: Eularis Analyzes Pre-Launch Brand Planning with New Pharma Industry Report

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News · NEWS: Market Research · NEWS: Pharma Marketing
    • — 17 Nov, 2008
    Market Research: Eularis Analyzes Pre-Launch Brand Planning with New Pharma Industry Report

    NEW YORK, LONDON, TOKYO — In today’s environment, Pharmaceutical companies find themselves in a bind. Drug launches used to be able to achieve high sales and profits – until recently.[...]

    Read more

    STG Media Corp Rises to the Challenge to Help Increase Blu-ray Player Sales

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News · NEWS: Retail Business
    • — 21 Oct, 2008
    STG Media Corp Rises to the Challenge to Help Increase Blu-ray Player Sales

    TEMPE, Ariz. — The constantly evolving world of technology is making it difficult for new technology companies to claim the title of hot-new-item for any length of time. Brands like[...]

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    MyHealthGate, Inc. and LiveActive Team to Raise Digestive Health Awareness

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Food Marketing · NEWS: Industry News · NEWS: Websites
    • — 17 Oct, 2008
    MyHealthGate, Inc. and LiveActive Team to Raise Digestive Health Awareness

    FALLS CHURCH, Va. — Between 60 and 70 million Americans experience some sort of digestive health issue (*see reference, below). The issue may be that Americans haven’t “digested” the ways[...]

    Read more

    Maxx Business Solutions Completes Rebranding

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News
    • — 26 Aug, 2008
    Maxx Business Solutions Completes Rebranding

    LONE TREE, Colo. — Maxx Business Solutions, has completed a rebranding campaign aimed at highlighting their unique approach to the credit card processing industry. “Our clients – the merchants –[...]

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    Artromick Automation Products Group Selects Katz Marketing Solutions for Brand Marketing

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News
    • — 14 Jul, 2008
    Artromick Automation Products Group Selects Katz Marketing Solutions for Brand Marketing

    COLUMBUS, Ohio — Artromick, a leading developer of medication management and healthcare technology solutions for the long-term and acute care markets, today announced the selection of Katz Marketing Solutions to[...]

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    Amerimex DSD Awards Exclusive Brand Management Agreement to STG Retail Direct

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News
    • — 4 Jun, 2008
    Amerimex DSD Awards Exclusive Brand Management Agreement to STG Retail Direct

    PHOENIX, Ariz. — STG Retail Direct has recently been selected by Amerimex DSD as an exclusive brand manager for U.S. based brands. Additionally, Amerimex DSD is helping expand retail distribution[...]

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    Business Branding Lessons from The Daytona 500: Racing Through Recession

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News
    • — 4 Mar, 2008
    Business Branding Lessons from The Daytona 500: Racing Through Recession

    Two West IncKANSAS CITY, Mo. — “Every February for the last 50 years, stock car enthusiasts across the country have packed their sunscreen and descended on Daytona,” said Ethan Whitehill, CEO of Two West, Inc. “This year, unfortunately, the economy also decided to head south for vacation.”

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    Creative Use of Technology Expands Global Reach for Brand Communications Firm Two West

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News
    • — 15 Feb, 2007
    Creative Use of Technology Expands Global Reach for Brand Communications Firm Two West

    KANSAS CITY, Mo. — Two West, Inc. is a branding and communications firm providing research-driven, strategic consulting services and agency solutions for high-growth companies and products. While the firm offers experience in select verticals including telecommunications, retail, automotive, human and animal health, and professional services, it has also developed horizontal expertise in brand strategy for companies needing next-level marketing guidance.

    Read more
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