Branding and Brand Marketing News
CAMP HILL, Pa. /Advertising Industry Newswire/ — This week, at the 17th Annual Millennium Music Conference (MMC) in Camp Hill, Pa., recording industry veteran and noted music producer Loren Weisman will lead the discussion: “The State of The Record Deal in 2013: Myths vs. Reality.” Exploring what really works with up and coming bands, and solo music artists, beyond the hype.
HOLLYWOOD, Calif. /Advertising Industry Newswire/ — Sample Digital, the leading provider of production workflow and media asset management tools to the film and TV industry, has announced its re-branding as DAX, LLC. The DAX name is derived from “Digital Asset Xchange” and best reflects the product, services and legacy of the company.
NEW YORK, N.Y. /Advertising Industry Newswire/ — The SKIM Group, an international market research agency, is kicking-off a new series of free educational webinars for the U.S. market this week. Each market-focused webinar is designed to provide marketers, researchers, and product brand managers with actionable insights they can put into practice in their own organizations.
CHARLOTTE, N.C. /Advertising Industry Newswire/ — Jackie Fame, Inc., which bills itself as the “kid/teen social network,” a Facebook(TM) alternative for kids and teens, announced this month the launch of its FAME 2.0 social network. The Company also continues to expand its Jackie Fame brand with the national retail launch of the “FAMEbody” personal care and cosmetic lines, and “BrandFAME” apparel lines.
KIRKLAND, Wash. /Advertising Industry Newswire/ — The 3in4 Association recently added seven new members to its advisory board, and received increased support from two insurance carriers: John Hancock, an existing member of the organization, and Genworth, which provided sponsorship of a meaningful consumer study. The goal of the campaign is to warn Americans about a looming problem. The majority will be affected at some point by long-term care needs of themselves or a close family member, says Mark Goldberg.
ORLANDO, Fla. /Advertising Industry Newswire/ — Wearing sagging pants has not only been outlawed in Florida public schools, but the Metropolitan Etiquette Authority recently launched a New York City-wide poster campaign to “Pull up Your Pants.” DukeXXX clothing has announced a new clothing line catering to the sagger look, but cleverly incorporates their unique “No drag sagg.”
CHICAGO, Ill. /Advertising Industry Newswire/ — Chosen by the brand’s worldwide promotional licensor and exclusive producer, PPI Worldwide(R) (www.ppiworldwide.com), Brandjolt is a promotions and advertising agency whose partners have created[...]
KANSAS CITY, Mo. — Two West, Inc. is a branding and communications firm providing research-driven, strategic consulting services and agency solutions for high-growth companies and products. While the firm offers experience in select verticals including telecommunications, retail, automotive, human and animal health, and professional services, it has also developed horizontal expertise in brand strategy for companies needing next-level marketing guidance.