Category Archives: Healthcare Marketing

CMI Research

Pfizer and CMI Research team at PMRG for: Engaging Stakeholders with A Story – 3 Tips to Improve Research Reporting

ATLANTA, Ga. /Advertising Industry Newswire/ — At the PMRG National Annual Conference March 10-12 in Maryland, Pfizer and CMI Research will present: “Engaging Stakeholders with A Story – 3 Tips to Improve Research Reporting.” The presentation will be based on actual results of a recent study conducted of mothers of children with a medical condition to evaluate opportunities for a medication. This research is a very powerful story of the patient journey from recognizing preliminary symptoms through diagnosis and treatment.

CMI ResearchPaul Gondek, Ph.D., vice president of client solutions, and Alisa Hamilton, vice president of research services for CMI, developed the presentation with Deanna Schwarz, Director of Business Analytics and Insights for Pfizer Established Products. As part of the “Thriving Professionally” track, they will share how research findings and insights can be presented in an engaging way to walk participants through a story and transform the way research findings are shared throughout an organization.

This year’s PMRG Annual National Conference (ANC) will focus on the intrinsic value that an evolved healthcare marketing researcher must bring to today’s global brands and organization – value as a forward-thinking consultant, who not only provides the insight, but the foresight to make those “now what?” recommendations and to thrive in any challenging environment. For more information about the conference: http://www.pmrg.org/ .

About CMI Research: CMI is a full-service marketing research company that combines comprehensive research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets.

CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com/ .

About Pfizer: Pfizer Inc. applies science and global resources to improve health and well-being at every stage of life. The company strives to set the standard for quality, safety and value in the discovery, development and manufacturing of medicines for people and animals. With a diversified global health care portfolio that includes human and animal biologic and small molecule medicines and vaccines, and many of the world’s best-known consumer products; every day, Pfizer colleagues work across developed and emerging markets to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time.

Consistent with a responsibility as the world’s leading biopharmaceutical company, Pfizer also collaborates with health care providers, governments and local communities to support and expand access to reliable, affordable health care around the world. For more than 150 years, Pfizer has worked to make a difference for all who rely on the company. To learn more about the Pfizer’s commitments, please visit http://www.pfizer.com/ .

Paul Gondek

CMI Marketing Research adds Paul Gondek to CMI’s Healthcare Solutions Practice

Paul GondekATLANTA, Ga. /Advertising Industry Newswire/ — CMI Marketing Research recently announced the addition of Paul Gondek who has joined CMI to expand the company’s Healthcare Solutions practice to support healthcare, pharmaceutical, and medical device companies. As vice president client solutions and healthcare lead, Gondek will further enhance an experienced pharmaceutical team, using advanced analytics and immersive techniques to provide strategic insights that brand teams can use.

Dr. Gondek has more than 30 years of experience across market research, marketing and brand management, market planning, and consulting. His experience includes 12 years on the client side, and 20 years in senior client service positions with leading research-based marketing consulting firms. His impressive pharmaceutical expertise includes oncology, infectious disease (including HIV and more), diabetes, COPD and other respiratory conditions, cardiovascular and circulatory, women’s health, CNS and pain, aesthetic medicine, OTC medications, a range of devices and diagnostics, and more.

Prior to joining CMI, Gondek spent five years in senior client service positions at two different healthcare-focused market research and consulting agencies, and 15 years as President of his own market research and consulting company. He holds a PhD and MA in Social Psychology and MS in Statistics from the University of Connecticut, and did post-doctoral work in post traumatic stress disorder (psychiatric epidemiology) at Western Psychiatric Institute of the University of Pittsburgh.

“Paul is a great new leader for our dedicated Healthcare team and will be responsible for ensuring that our service to pharmaceutical, healthcare, and medical devices clients – and the solutions we offer – are second to none,” said Chet Zalesky, president of CMI. “Many of our healthcare clients have worked with Paul in the past, so they are just as excited as we are that Paul is now leading our team.”

For more information on CMI’s Healthcare solutions, go to: www.cmiresearch.com/healthcare or www.cmiresearch.com/pharma .

About CMI Marketing Research:
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com/ .

Insight Research Corporation

Market Research Study: Telecommunications, IT, and Healthcare: Wireless Networks, Digital Healthcare and the Transformation of US Healthcare, 2012-2017

Insight Research CorporationMOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — A new market research study released by the INSIGHT Research Corporation, “Telecommunications, IT, and Healthcare: Wireless Networks, Digital Healthcare and the Transformation of U.S. Healthcare, 2012-2017,” says that the hospitals, physicians, clinics, and insurance providers that make up U.S. healthcare system will be spending over $69 billion on telecommunications services over the next six years.

According to the market analysis study, spending by the U.S. healthcare industry on telecommunications services will grow at a compounded rate of 9.7 percent over the forecast period, increasing from $9.1 billion in 2012 to $14.4 billion in 2017 as the number of healthcare locations expands by 16 percent and the healthcare employment rate increases 2.5 times faster than the total national employment rate.

According to the report, “Telecommunications, IT, and Healthcare: Wireless Networks, Digital Healthcare and the Transformation of U.S. Healthcare, 2012-2017,” forces external to the healthcare industry, including Federal Government policies, an aging population, and healthcare worker shortages are encouraging the industry to find alternative approaches to current treatment practices.

Much of the high costs inherent in the current system are related to the proximity of patient and provider, as well as to the archaic administrative systems used to manage records and exchange information. Telecommunications can bridge these proximity and system gaps.

“Healthcare providers are avid consumers of telecommunications services and new technology. The combination of increased demand for wireless and broadband access, massive data storage demands, and the conversion to electronic health records (EHRs) and procedures is straining existing healthcare networks,” says Fran Caulfield, INSIGHT Research Director.

“Our research measures key operational factors, such as population trends, patient monitoring, and cloud-based storage requirements, and then we quantify the demands for telecommunications services and equipment that will be needed to satisfy these demands No surprises; the research points to strong demand,” concluded Caulfield.

“Telecommunications, IT, and Healthcare: Wireless Networks, Digital Healthcare and the Transformation of U.S. Healthcare, 2012-2017″ provides a forecast of U.S. healthcare telecom service spending by wireline and wireless access and by healthcare provider (Hospital, Physician, Clinics, and other practitioners).

A free report excerpt, table of contents, and ordering information is online at http://www.insight-corp.com/reports/telehealth12.asp .

This 158-page report is available immediately for $4,695. Electronic (PDF) reports can be ordered online. Visit our Website at http://www.insight-corp.com, or call 973-541-9600 for details.

National LTC Network

Marketing Long Term Care to Seniors: LTCA named a finalist in SeniorHomes’ Best of Web Awards 2012

OVERLAND PARK, Kan. /Advertising Industry Newswire/ — National LTC Network member Long Term Care Associates (LTCA) recently became a finalist in the “Social Media Rockstars – Organizations” category of SeniorHomes’ 2012 “Best Of The Web Awards.” The contest identified some of the most valuable resources across the web for seniors, caregivers and industry professionals in 10 categories, and was judged by a panel of leading experts in the senior living industry.

“LTCA has been a groundbreaking industry leader in social media, so it’s great to see their work recognized by SeniorHomes.com,” commented Terry Truesdell, President and CEO of the National LTC Network.

“Here at LTCA we’ve been building our Twitter presence for nearly 3 years. Because of its intimacy and immediacy, I identified Twitter as the perfect platform to assist not only our producers, but also consumers and other professionals looking for information on long term care planning,” said Stephen D. Forman, LTCA’s Senior Vice-President & Social Media Brand Manager. “I feel optimistic about our strategy, since we recently achieved the milestone of surpassing the 99.99 percentile rank by Followers and established ourselves as THE online source for high-quality long-term care content.”

SeniorHomes.com reports that they received more than 450 nominations. Judges considered criteria including 1) Quality of writing, 2) Accuracy and insight, 3) Navigation and design, 4) Breadth and depth, and 5) Engagement with, and Number of Followers.

About LTCA:

With roots dating back to 1974, Long Term Care Associates, Inc. (LTCA) has now entered its 5th decade focused exclusively in the LTC insurance marketplace. Headquartered in Bellevue, Wash., the company is proud to service over 5 million members of sponsoring organizations, and count the claim payments to its clients in the tens of millions of dollars.

About the National LTC Network:

Since 1994, The National LTC Network has been a leader in long term care insurance distribution. The Network counts among its member firms some of the most respected and successful firms in the industry. Members include trailblazers in workplace sales, association sales, and traditional individual sales.

About Contest Sponsor SeniorHomes:

SeniorHomes is a free resource for people looking for senior housing or senior care for a loved one or themselves. SeniorHomes.com features expert-written articles and a comprehensive directory of care options.

More information:
National LTC Network: http://www.NLTCN.com .
LTCA: http://www.ltc-associates.com .
Twitter: https://twitter.com/ltcassociates .

3in4 Association

3 in 4 Need More industry trade group continues building LTC awareness campaign

KIRKLAND, Wash. /Advertising Industry Newswire/ — The 3in4 Association recently added seven new members to its advisory board, and received increased support from two insurance carriers: John Hancock, and Genworth. The goal of the campaign is to warn Americans about a looming problem. “The majority will be affected at some point by long-term care needs of themselves or a close family member,” says Mark Goldberg, Treasurer of the association that runs the “3 in 4 Need More” campaign.

The goal of the campaign is to warn Americans about a looming problem. “The majority will be affected at some point by long-term care needs of themselves or a close family member,” says Goldberg. “Yet few are prepared for this.” The campaign is letting them know so they can avoid a financial and personal crisis. “Our new board members and the new carrier support will add to our ability to do this.”

The new carrier support includes:
* A study sponsored by Genworth. Released in November, the study found that most adults believe that long-term care insurance should be purchased between the ages of 45-64, yet 82 percent of this age group has not purchased a policy. The study also found that since the 2008 financial crisis, only 20 percent of adults have taken any action on their financial strategy.
* Marketing support by John Hancock. The company applied the “3 in 4″ logo to its newly created education materials supplied to its network of LTC agents in honor of LTC Awareness Month.

The 3in4 Association’s advisory board has been expanded from 14 to 21. The seven new members are:
* Joseph Pulitano, President, Advanced Resources Marketing;
* Bill Herring, President, Online Insurance Services, LLC;
* Steve Dozier, President, AIMS Benefit Solutions;
* Mark Leighton, Chief Operating Officer, Connect America;
* Chris Orestis, Co-Founder and President, Life Care Funding Group;
* Carol Gardner, President of LifeStyle Insurance Services;
* Barry Eldridge, President of ICBLTC.

To take advantage of the “3 in 4 Need More” campaign, LTC agencies, brokers, agents, and advisors may use a number of resources found at http://www.3in4needmore.com .

About the 3in4 Association:
The “3 in 4 Need More” campaign is dedicated to raising awareness of the importance of long-term care planning. The campaign utilizes multiple marketing strategies to increase awareness. The “3 in 4 Need More” campaign is a public service of the 3in4 Association, which operates as a nonprofit 501(C)(6)corporation. Members of the campaign cross all industries, genders and ages. The campaign supports an online platform located at www.3in4needmore.com .

This resource supports consumer plan development, and products and services that should be considered in long-term care planning. The platform also provides awareness support for long-term care planning specialists.