Category Archives: Media Buying

Media Buying News – including TV, Radio and Print Advertising

Riverside Media Sales

Riverside Media Sales Appoints William ‘Bill’ Gole Director of Business Development

LAKE PLACID, N.Y. /Advertising Industry Newswire/ — Riverside Media/Global Media Network, Inc., a leading provider of global media services and advertising sales representative for major media companies throughout the world, today announced the addition of William (Bill) Gole as Director of Business Development. Bill joins Riverside with extensive experience in the publishing industry. Most recently, he was Senior Vice President, Business Development for Thomson Healthcare, a division of Thomson Reuters. In that capacity he had responsibility for strategic planning and the division’s M&A activity.

Prior to that, he was Senior Vice President for Worldwide Sales and Services for Thomson Scientific, an internationally renowned scientific database publisher with offices in Philadelphia, San Diego, London, Tokyo, Seoul, and Singapore. He has also held the positions of President and Chief Executive Officer of Frost & Sullivan, an international market research firm, and of Publisher at the American Institute of CPAs.

Working closely with W. John Holmes, president of Riverside, Bill will have responsibility for charting and implementing Riverside’s strategic plan. This includes identifying emerging market opportunities and executing major growth initiatives.

“Bill comes to Riverside with a wealth of planning expertise and international experience in the publishing industry,” said Holmes. “I am extremely pleased to have an executive of his caliber join our team. I see tremendous untapped opportunity in the international advertising market and Bill will play a key role in sizing and prioritizing them, as well as developing strategies to exploit them,” he added.

Riverside Media is the North American advertising representative for the premier media companies in the Asia/Pacific, Europe, the Middle East, and Africa. An independent U.S.-based operation, Riverside has provided simplified and centralized access for North American ad agencies and advertising clients to major consumer and trade media of all types worldwide for the last 30 years.

For more information visit www.accessriverside.com .

Kidsville News newspaper

Fast Growing Children’s Education Newspaper Courts Advertisers with One Million Kid Readers

FAYETTEVILLE, N.C. — Kidsville News! is a publication that promotes literacy and learning for elementary school children. And, literacy rocks! Just ask the million-plus young readers of Kidsville News! What makes this free monthly publication so attractive as an advertising medium? It has a positive message that fosters literacy, study skills, character-building and a general love of learning.

Its high-caliber content and appearance are also fun and appealing. It captures the attention of a broad base of readers, from young children to adults. And, Kidsville News! has become a valuable learning resource, used widely in the classroom and in homes.

Kidsville News During the recent 2008 Kidsville News! Publishers’ Conference, Bowman revealed that circulation of Kidsville News! well exceeded the one million mark. He also announced that the publication is currently undergoing an audit by the Circulation Verification Council (CVC), which will validate circulation and distribution data and place Kidsville News! in the Standard Rates & Data Service (SRDS) directory for the first time.

“Our growth has been phenomenal,” said Bowman, who launched the educational and literacy initiative in Fayetteville, NC in 1998. However, it wasn’t until June 2005 that the publication became available for licensure nationwide. Since that time, it has grown from three editions, with a circulation of 80,000, to 100 editions, with a circulation of nearly 1.3 million, as of January 2008.

“In the last six months of 2007 alone, circulation grew by more than 66%,” says Bowman, noting that the number of editions increased from 70 to 100 during that period, and circulation increased from 792,017 to 1,194,417.

What’s more, the ongoing CVC audit of Kidsville News! indicates that actual readership is even higher than the circulation numbers. Readership survey results in one major market show that the average number of readers per edition is 1.7. Other significant audit results show that 60% of readers keep the monthly publication in their homes for one month or more, and less than 1% of Kidsville News! controlled bulk distribution is returned unclaimed. Income and education levels for reader-households are significantly higher than general market demographics.

Distributed by a wide range of publishers coast to coast, Kidsville News! is extremely popular with advertisers and sponsors. They include national names, such as McDonalds, Burger King, Chick-fil-A, Applebees, Texas Roadhouse, Busch Gardens, Borders Bookstore, Coldwell Banker, Edward Jones, Time Warner and Comcast. Kidsville News! is also a sought-after source for local sponsors and advertisers such as hospitals, utility companies, banks and credit unions, museums, colleges and universities, as well as commercial and industrial companies.

Contributing to the popularity and fun of Kidsville News! is the publication’s easy-to-use website and its friendly green dragon mascot, “Truman.” This snaggle-toothed hero echoes the love-of-learning message and engenders the loyalty that makes kids Tru-blue readers.

For more information on Kidsville News! – including editions published in your area, with prime opportunities for high visibility advertising and sponsorship – contact Kidsville News! corporate headquarters at 1-877-4KVNEWS (458-6397), or visit online at http://www.kidsvillenews.com.

[tags]Kidsville News childrens newspaper, newspaper print buying, marketing to families and parents[/tags]

Kidsville News newspaper

Educational Marketing is Elementary Now That 1 Million Kids Read Kidsville News!

FAYETTEVILLE, N.C. — Kidsville News! is a publication that promotes literacy and learning for elementary school children. And, literacy rocks! Just ask the million-plus young readers of Kidsville News! … Ask their parents, who’ve been thrilled to discover that this children’s newspaper makes kids eager to read and learn.

… Ask the educators nationwide, who have enthusiastically incorporated Kidsville News! as part of their schools’ daily curriculum and used it to promote their own character education curriculum.

Kidsville News newspaper … Ask the vast and growing number of supporting sponsors and advertisers, who are reaping the rewards of the enormous popularity of this unique educational publication.

… And ask Bill Bowman, President of Kidsville News! Inc.

During the recent 2008 Kidsville News! Publishers’ Conference, Bowman revealed that circulation of Kidsville News! well exceeded the one million mark. He also announced that the publication is currently undergoing an audit by the Circulation Verification Council (CVC), which will validate circulation and distribution data and place Kidsville News! in the Standard Rates & Data Service (SRDS) directory for the first time.

“Our growth has been phenomenal,” said Bowman, who launched the educational and literacy initiative in Fayetteville, NC in 1998. However, it wasn’t until June 2005 that the publication became available for licensure nationwide. Since that time, it has grown from three editions, with a circulation of 80,000, to 100 editions, with a circulation of nearly 1.3 million, as of January 2008.

“In the last six months of 2007 alone, circulation grew by more than 66%,” says Bowman, noting that the number of editions increased from 70 to 100 during that period, and circulation increased from 792,017 to 1,194,417.

What’s more, the ongoing CVC audit of Kidsville News! indicates that actual readership is even higher than the circulation numbers. Readership survey results in one major market show that the average number of readers per edition is 1.7. Other significant audit results show that 60% of readers keep the monthly publication in their homes for one month or more, and less than 1% of Kidsville News! controlled bulk distribution is returned unclaimed. Income and education levels for reader-households are significantly higher than general market demographics.

Distributed by a wide range of publishers coast to coast, Kidsville News! is extremely popular with advertisers and sponsors. They include national names, such as McDonalds, Burger King, Chick-fil-A, Applebees, Texas Roadhouse, Busch Gardens, Borders Bookstore, Coldwell Banker, Edward Jones, Time Warner and Comcast. Kidsville News! is also a sought-after source for local sponsors and advertisers such as hospitals, utility companies, banks and credit unions, museums, colleges and universities, as well as commercial and industrial companies.

What makes this free monthly publication so attractive as an advertising medium? It has a positive message that fosters literacy, study skills, character-building and a general love of learning. Its high-caliber content and appearance are also fun and appealing. It captures the attention of a broad base of readers, from young children to adults. And, Kidsville News! has become a valuable learning resource, used widely in the classroom and in homes.

Contributing to the popularity and fun of Kidsville News! is the publication’s easy-to-use website and its friendly green dragon mascot, “Truman.” This snaggle-toothed hero echoes the love-of-learning message and engenders the loyalty that makes kids Tru-blue readers.

For more information on Kidsville News! – including editions published in your area, with prime opportunities for high visibility advertising and sponsorship – contact Kidsville News! corporate headquarters at 1-877-4KVNEWS (458-6397), or visit online at http://www.kidsvillenews.com.

[tags]Kidsville News newspaper, monthly print publication, literacy for elementary school children, childrens newspaper advertising, education markets[/tags]

Riverside Media

Riverside Media Sales to Represent ‘MINT,’ India’s Newest Business Daily

LAKE PLACID, N.Y. — U.S. advertisers now have access to a high quality business daily in Delhi and Mumbai due to the expanded portfolio of Riverside Media Sales / Global Media Network, Inc. (www.riversidemediasales.com), a leading provider of global media services. Riverside Media, the U.S. Advertising Representative for HT Media Limited, New Delhi, is pleased to announce the addition of HT’s newly launched business daily “MINT,” published in association with the Wall Street Journal.

“MINT” is India’s first business daily newspaper in a convenient compact size. MINT delivers financial, business and economic news each morning daily Monday-Saturday. MINT enjoys an initial circulation of 80,000 with distribution to Delhi the economic capital of Northern India and Mumbai a rapidly forming financial center.

The paper will carry a weekly supplement “Campaign” on marketing, strategy and management with Saturday supplements “Mint Lounge” and “Mint B” in magazine format. MINT’s online edition, livemint.com, in combination with the print edition, will provide advertisers with maximum exposure. The paper was designed by Mario Garcia, a world-renowned newspaper designer.

Riverside MediaRiverside Media will provide U.S. advertising sales and marketing support for “MINT” in conjunction with HT Media’s flagship publications The Hindustan Times and The Hindustan.

“We are very excited to be involved with HT’s foray into India’s daily business market. Things are certainly heating up with HT’s launch being the fifth business newspaper to hit the Indian market,” W. John Holmes, president, said.

According to the Audit Bureau of Circulations of the Indian Newspaper Society, Indian newspaper readership rose to 222 million last year with room for more growth: Some 360 million more people in the country of 1.1 billion can read and understand English or the vernacular press, but do not yet subscribe to any newspaper.

Advertising in international markets is laced with complexities. Riverside Media acts as a conduit for international media placement, providing cost-effective solutions for small businesses to Fortune 500 companies, and advertising agencies. From effective planning, buying, placement and processing of print and online campaigns to one-offs, Riverside Media can manage and implement strategic marketing solutions for an array of businesses and industries.

Riverside Media represents leading media properties with over 42 affiliate offices throughout Africa, Asia Pacific, Canada, Europe, the Caribbean, Latin America and the Middle East.

[tags]Riverside media sales, MINT business daily, advertising sales and marketing[/tags]

Riverside Media Appointed U.S. and Canadian Advertising Representative for Adkom Media Group, Hong Kong

Global Media Conduit: Riverside Media Sales Delivers Asia-Pacific Luxury Market to North America

LAKE PLACID, N.Y. — North American businesses catering to the needs of Asia-Pacific’s elite now have targeted reach due to the expanded portfolio of Riverside Media Sales / Global Media Network, Inc., (www.riversidemediasales.com), a leading provider of global media services. Riverside Media has been appointed as the U.S. and Canadian advertising representative for Adkom Media Group, Hong Kong.

Under the agreement, Riverside Media will provide advertising sales and marketing support for Adkom’s market-leading publications: Luxury Properties, AsiaSpa, Action Asia, Jet Asia Pacific, Pinnacle (Rolls-Royce Motorcars), Asia Pacific Boating and China Boating.

Adkom’s philosophy is to publish market-leading magazines that connect with Asia’s wealthy, brand-conscious high net worth individuals through their chosen lifestyles. Adkom ensures that each magazine reaches and exceeds the highest of international publishing standards, providing readers with a blend of international and locally-produced content in a fresh and innovative format.

“Adkom is at the forefront, responding to the growing aspiration of Asia’s elite for discerning lifestyle activities and we are very pleased to have them on board,” W. John Holmes, president, said.

Advertising in international markets is laced with complexities. Riverside Media acts as a conduit for international media placement, providing cost-effective solutions for small businesses to Fortune 500 companies, and advertising agencies. From effective planning, buying, placement and processing of print and online campaigns to one-offs, Riverside Media can manage and implement strategic marketing solutions for an array of businesses and industries.

Riverside Media represents leading media properties with over 42 affiliate offices throughout Africa, Asia Pacific, Canada, Europe, the Caribbean, Latin America and the Middle East.

[tags]Adkom Media Group, Riverside Media Sales, Global Media Network Inc, Hong Kong magazine publisher[/tags]