Category Archives: Non-Profit and Causes

J.L. Simmons Non-Profit PR Grant 2014 announced by Neotrope to Develop Cause Marketing for U.S. Charities

cause marketing

TORRANCE, Calif. /Advertising & Marketing News/ -- NEWS: Neotrope, a 31 year old brand marketing, PR, and content development firm in California, today announced launch of its latest annual PR Grant program for U.S.-based 501(c)3 charities for 2014. Launched in 2000, the non-profit PR Grant was designed to help raise awareness of selected charities to traditional media, to the public, as well as to potential "halo" sponsors and donors.

As part of this in-kind grant program, Neotrope is providing PR solutions, news dissemination (through its Send2Press(R) Newswire service), and social media marketing for the charities. Average value of each grant is $2,500 to a minimum of 10 non-profit organizations "doing good" on a local or national level, with a total minimum value of $25,000. Qualified applicants also receive a 30 percent discount on most services.

There is no fee to apply, and applications are being accepted now through August 31, 2014 at http://prgrants.com/. Starting this year the application period has moved from winter to summer.

"We've been donating time and expertise whenever possible, since day one in 1983," said Christopher Simmons, member PRSA and ASCAP, and Neotrope CEO. "When we launched the formal PR Grant program in 2000 our intention was to leverage our background in public relations and marketing; we felt it more useful to help an organization 'spread the word' over giving orgs a small cash donation. Almost 15 years later, we're very proud to have successfully helped many worthy causes raise awareness, needed funds and get ink with this PR Grant program."

About Neotrope:

Since 1983 Neotrope(R) has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and social media services. Neotrope is also an entertainment publishing company involved in books, music, software, and online magazines. The company has been at the forefront of many communication and technology movements for over three decades. Neotrope was an Inc. 5000 company in 2009, has an A+ rating with the BBB, and is a member of GS1. Information: http://www.Neotrope.com/.

About the Non-Profit PR Grant:

The Non-Profit PR Grant(TM) program was originally launched in 2000 to help assist U.S. 501(c)3 worthy causes to raise awareness, attract halo sponsors, and better connect with donors and volunteers. Other PR industry firms have since copied the name, but ours is the original.

Starting in 2013, the Grant was named after the company co-founder, the late Dr. J.L. Simmons, PhD, who passed away in 2003. Now the Neotrope PR Grant program is known as the "J.L. Simmons Non-Profit PR Grant."

With this cause-related marketing grant program, Neotrope has been honored to help many worthy causes in past years, including Camp Blue Skies, Catalysts Powering Educational Performance (CPEP), Center for Student Opportunity, Children Awaiting Parents, Fresh Start Surgical Gifts, Girls Write Now, Move for Hunger, The Native Voices Foundation, Special Equestrians, Starlight Children's Foundation, World Savvy and dozens more.

Grant recipients are selected by Neotrope/Send2Press staff based on qualified applications filled out and submitted by U.S. based non-profit orgs. Choices for grant recipients are both subjective, and based on overall activities and actual need, as well as best fit for support from the marketing team.

Additional information regarding the Neotrope 2014 J.L. Simmons Non-Profit PR Grant program for U.S. charitable non-profits and grant recipients can be found at: http://www.send2press.com/non-profit/ or http://prgrants.com/ or on Facebook at https://facebook.com/NonProfitPRGrants .


This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Food Finders, Inc

Food Finders, Inc. of Signal Hill, California wins Non-Profit PR Grants Award for 2013

NEWS: Food Finders, Inc. of Signal Hill, California, recently announced it won selection this year of the Neotrope 2013 J.L. Simmons NonProfit PR Grant award. Food Finders is celebrating an important milestone this year. As of April of this year, Food Finders has reached a “100 million pounds of food rescued” milestone; meaning, since 1989, the nonprofit has received 100 million pounds of food donated and redistributed to feed those who are food insecure.

Food Finders, IncWith this commitment, Neotrope(R) will assist with Food Finders’ mission to redistribute food donated by the regional hospitality industry and local grocers to feed those who are food insecure.

“Food Finders is a multi-regional nonprofit organization with a mission to eliminate hunger in our local communities,” shared Patti Larson, Executive Director of Food Finders, Inc. in Signal Hill, Calif. “Neotrope/Send2Press will support our effort to increase awareness of what we do, encouraging community businesses such as hotels, caterers, banquet rooms, restaurants and more – along with local residents – to ensure that no food gets wasted, but rather donated to feed those less fortunate.”

April also coincides with Food Finder’s 24th Anniversary of doing food rescue/hunger relief. “We’re excited to hit that mark, and are on goal to collect 7.3 million pounds of food in 2013,” adds Larson.

As part of this in-kind grant program, Neotrope is providing public relations (PR) solutions, news dissemination (through its Send2Press(R) Newswire service), online advertising, and social media marketing for Food Finders, Inc. This program is intended to help raise awareness of the 501(c)3 non-profit to traditional media, to the public, as well as potential sponsors and donors, regarding their efforts in distributing food directly to more than 200 missions, shelters and social service agencies to feed the needy and impoverished.

“We’re honored in providing assistance for Food Finders,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “Their efforts fill a notable need in local communities where daily hunger is still a desperate problem for some, and not just the homeless. Food Finders uses the term ‘food insecure’ and this need can equally apply to families who are ‘under employed’ which is a growing segment of the U.S. population not being well addressed by the Federal or State agencies. Food Finders’ mission is one of the most admirable in finding and rescuing food to redistribute to those needing it most, and we truly look forward to helping them raise awareness and engagement for their efforts.”

About Food Finders, Inc.:

Food Finders is a community-based food rescue organization, founded in 1989, that serves as a conduit for food, education, and awareness between donors, volunteers, agencies and people in need. Its vision is to eliminate hunger and food waste, while improving nutrition in the communities we serve.

Headquartered in Signal Hill, Calif. (in Los Angeles county), Food Finders picks up donated food from hundreds of local grocery stores, bakeries, restaurants and produce markets and distributes it directly to more than 200 missions, shelters and social service agencies to feed the needy and impoverished.

Food Finders also helps merchants comply with the California Waste Management law, requiring them to cut their waste by 50 percent, and more recently mandated, 75 percent. Instead of going to landfills, the wholesome, consumable food is being used to feed hungry children and adults.

Learn more online at: http://www.foodfinders.org/ or follow on Facebook at: https://www.facebook.com/foodfinders .

About Neotrope:

Since 1983 Neotrope(R) has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online magazines. The company pioneered the concept of search optimization of press release content back in 1997 and has been at the forefront of many communication and technology movements for three decades. Neotrope was an Inc. 5000 company in 2009. More information: http://www.Neotrope.com/ .

About the Non-Profit PR Grants:

The Non-Profit PR Grants program was originally launched in 2000 to help assist U.S. 501(c)3 worthy causes to raise awareness, attract halo sponsors, and better connect with donors and volunteers.

For 2013, the Grant has been named after the company co-founder, the late Dr. J.L. Simmons, PhD, who passed away in 2003. Henceforth the Neotrope PR Grants will be known as the “J.L. Simmons Non-Profit PR Grant.”

With this grant program, Neotrope has been honored to help many worthy causes in past years, including Camp Blue Skies, Children Awaiting Parents, Fresh Start Surgical Gifts, Girls Write Now, Move for Hunger, The Native Voices Foundation, The Pacific Pinball Museum, The Bob Moog Foundation, Special Equestrians, Starlight Children’s Foundation, World Savvy and dozens more.

Additional information regarding the Neotrope 2013 J.L. Simmons Non-Profit PR Grant program for U.S. charitable non-profits and grant recipients can be found at: http://send2press.com/non-profit/ and also http://prgrants.com/ – or on Facebook https://www.facebook.com/NonProfitPRGrants .

CPEP

Catalysts Powering Educational Performance (CPEP) wins NonProfit PR Grant for 2013

MIDDLETOWN, Conn. /Advertising Industry Newswire/ — Catalysts Powering Educational Performance (CPEP) of Middletown, Connecticut recently announced it has been selected as a recipient of Neotrope’s 2013 J.L. Simmons NonProfit PR Grant award. With this commitment, Los Angeles-based Neotrope will provide national public relations support to CPEP over the next year to raise awareness around its programs and accomplishments.

CPEP“We are thrilled to be selected by Neotrope to receive this grant. In addition to the ability to showcase our programs and accomplishments, this partnership gives us the opportunity to recognize and celebrate our 25th anniversary in a way that would not otherwise be possible,” said CPEP CEO Bruce Dixon. “This opportunity provides us with an opportunity to position our organization for the next 25 years.”

This grant will assist CPEP with promoting its mission of serving as a catalyst to significantly change underrepresented students’ knowledge, attitudes and behaviors related to the pursuit of science, technology, engineering and mathematics (STEM) careers through innovative out-of-school programs. In addition, with 2013 marking CPEP’s 25th anniversary, this grant will showcase CPEP’s anniversary celebrations, including its 25th Anniversary Gala on October 26, 2013.

Through a variety of programs, CPEP has engaged more than 25,000 underserved and underrepresented students in STEM education over the past 25 years. Many of these students have since graduated high school, pursued STEM education in college and are now successful employees in STEM careers. Ultimately, CPEP has successfully diversified the STEM workforce as a result of its innovative and engaging programs.

As part of this in-kind grant program, Neotrope(R) is providing public relations (PR) solutions, news dissemination (through its Send2Press(R) Newswire service), online advertising, and social media marketing for CPEP. This program is intended to help raise awareness of the 501(c)3 non-profit to traditional media, to the public, as well as potential sponsors and donors, regarding their efforts in the promotion of and engagement in STEM education. CPEP’s goals are to broaden awareness about CPEP’s programs, accomplishments and fundraising efforts.

“With Neotrope’s assistance, we are hoping to engage new and innovative audiences with us,” said Dixon. “Neotrope’s experience and reach combined with our mission and message will help us achieve our vision.”

“We’re honored to be providing assistance to the CPEP, in both sharing their successes and recognizing this milestone year,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “CPEP is proactively working to inspire and prepare students in all economic classes throughout the U.S., to pursue science, technology, engineering and math (STEM) careers. As someone who grew up inspired by technology, and with PhD and math degrees running rampant in our household, I know the value of getting the right nudge to look at tech as being fun and accept the challenges that come with that pursuit.”

About Catalysts Powering Educational Performance (CPEP):

In 1986, a group of engineers, college faculty and secondary educators created an innovative out-of-school program designed to inspire and prepare underrepresented and underserved students to pursue science, technology, engineering and math (STEM) careers. Launched in one school with 40 students, CPEP is now in 11 school districts, 42 schools and directly impacting 1,500 students annually across Connecticut.

CPEP serves as a catalyst to change underrepresented and underserved students’ knowledge, attitudes and behaviors toward the pursuit of STEM education and careers. Results indicate there is a consistent 60 percent increase in the percentage of students who desire to pursue a STEM career after just one CPEP experience and 90 percent of CPEP students report acceptance into college.

CPEP has won several awards recognizing the organization for its achievements and accomplishments, including the Turbo Award for Excellence in Nonprofit Management by the Harvard Business School Alumni Association of Connecticut, the Golden Torch Award from the National Society of Black Engineers, the Presidential Award from the National Science Foundation for its Mentor Program in the New Haven Public Schools, and the 21st Century Solutions Award by NBCUniversal Foundation.

With 2013 marking its 25th anniversary, CPEP seeks to leverage its accomplishments to continue to grow and position CPEP to impact the workforce of the 21st century.

For more information about CPEP, located at 211 South Main Street, Middletown, CT 06457, visit http://www.cpep.org/ or contact via email at dixonb@cpep.org or call 860-638-1220.

About Neotrope:

Since 1983 Neotrope(R) has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online magazines. The company pioneered the concept of search optimization of press release content back in 1997 and has been at the forefront of many communication and technology movements for three decades. Neotrope was an Inc. 5000 company in 2009. More information: http://www.Neotrope.com/ .

About the Non-Profit PR Grants:

The Non-Profit PR Grants program was originally launched in 2000 to help assist U.S. 501(c)3 worthy causes to raise awareness, attract halo sponsors, and better connect with donors and volunteers.

For 2013, the Grant has been named after the company co-founder, the late Dr. J.L. Simmons, PhD, who passed away in April of 2003. Henceforth the Neotrope PR Grant(s) will be known as the “J.L. Simmons Non-Profit PR Grant.”

With this grant program, Neotrope has been honored to help many worthy causes in past years, including Camp Blue Skies, Children Awaiting Parents, Fresh Start Surgical Gifts, Girls Write Now, Move for Hunger, The Native Voices Foundation, The Pacific Pinball Museum, The Bob Moog Foundation, Special Equestrians, Starlight Children’s Foundation, World Savvy, and dozens more.

Additional information regarding the Neotrope 2013 J.L. Simmons Non-Profit PR Grant program for U.S. charitable non-profits and grant recipients can be found at: http://send2press.com/non-profit/ and also http://prgrants.com/ .

Orange Leap, Texas

Webinar: explore why nonprofits must prove efficacy of their vision and work in order to garner long-term, committed donors

Orange Leap, TexasDALLAS, Texas /Advertising Industry Newswire/ — Matt McCabe from Pursuant will present a live webcast with Orange Leap, titled “I Have A Dream: The Importance of Vision At Every Donor Level” on Feb. 14, 2013. Simply put, donors give to a vision that stirs their philanthropic passion.

This session will explore why nonprofits must prove the efficacy of their vision and work in order to garner long-term, committed donors. Clarity and articulation of the vision ties all fundraising efforts together.

As part of Orange Leap’s “Shine Brighter Series” this brand new live webcast will look at the importance of communicating a non-profit organization’s vision across all donor touch points to ensure continued giving. If donors do not clearly understand where a nonprofit is going, fundraisers cannot expect donors to make the journey.

According to the host, the webcast will review examples of how successful organizations weave their vision through all communications and touch-points. “While communicating vision in a Major Donor proposal seems natural, we will also explore how to weave that into acquisitions or ensure it is reflected in a pithy manner on Twitter or Facebook.

“We will review successful strategies that create a donor journey that makes each gift a step towards their participation in fulfilling the organization’s vision and multi-year goals.

“We will review and discuss how vision evolves and grows with the organizations, and how that is seamlessly weaved into effective long-term donor cultivation.”

About Matt McCabe:
Matt is one of today’s leading nonprofit consultants, with experience spanning two decades helping charitable organizations around the world optimize their online marketing and fundraising, integrated marketing, business process and organizational strategy, direct mail, and media and print campaigns.

About Orange Leap:
Orange Leap (www.orangeleap.com) helps nonprofits raise more money with fewer resources by streamlining the fundraising process with innovative technology solutions and collaborative support. A cloud-based, Constituent Relationship Management (CRM) technology solutions company, Orange Leap effectively manages donor and constituent relationships; processes donations and tracks gift history; and automates fundraising and marketing communications. Based in Dallas, Texas, the company works closely with nonprofits that are focused on reaching and engaging a wide range of missions and constituencies.

REGISTER FOR THE EVENT:
The webcast will take place on February 14, 2013 at 2 p.m. EST. The webcast is free and attendees may register at http://www.orangeleap.com/shinebrighter.shtml .

2013 Non-Profit PR Grants

Cause Related Marketing: 2013 Non-Profit PR Grants Announced – Deadline Feb. 15, 2013 to Apply

2013 Non-Profit PR GrantsTORRANCE, Calif. /Advertising Industry Newswire/ — California-based entertainment company, Neotrope, founded in 1983, recently announced its annual Nonprofit PR Grant Program for 2013. As in prior years, ten (10) U.S. based charitable non-profit “worthy causes” will receive in-kind grants totaling $50,000; including public relations, news dissemination and online marketing services, as part of the company’s 30th anniversary. The grant program has been renamed for 2013 as the “JL Simmons NonProfit Grants” program.

Neotrope has been honored to help many worthy causes, including Camp Blue Skies, Children Awaiting Parents, Fresh Start Surgical Gifts, Girls Write Now, Move for Hunger, Pacific Pinball Museum, The Bob Moog Foundation, Starlight Children’s Foundation, and dozens more.

The Non-Profit PR Grants program was originally launched in 2000 to help assist U.S. 501(c)3 worthy causes to raise awareness, attract halo sponsors, and better connect with donors and volunteers.

For 2013, the Grant has been named after the company co-founder, the late Dr. J.L. Simmons, PhD, who passed away in 2003. Henceforth the Neotrope PR Grants will be known as the “J.L. Simmons Non-Profit PR Grant.”

A dedicated portal for information and this year’s grant application form has been established at: http://prgrants.com – deadline to apply is Feb. 15, 2013.

“When we launched the grants program in 2000 our intention was to leverage our background in marketing and PR; we felt it more useful to help an organization ‘spread the word’ over giving them a small cash donation,” said Christopher Simmons, member PRSA and ASCAP, and Neotrope CEO.

He added, “My father and I both wanted to help worthy causes who often don’t have the staff or funding to promote their organization as effectively as they might. This program directly addresses that need. Starting this year the grant program has been renamed after him, which I think is appropriate for all the inspiration he provided to both me and so many of our clients.”

Each 2013 PR Grant recipient chosen from qualified applicants will receive free news distribution through Send2Press(R) Newswire, as well as free run-of-site advertising across the Neotrope(R) News Network for 12 months (through March 2014); the combined value of in-kind services is approximately $4,500+ per recipient.

About Neotrope:
Neotrope(R), established January 1983 in California, USA, is a family-owned small business specializing in brand identity, advertising, marketing, SEO, content development and public relations (PR). The creative team includes accredited PR pros (including PRSA members), working journalists, published authors, musicians, and other contributing talents. Neotrope was an Inc. 5000 company in 2009, and has an A+ rating with the BBB.

Orange Leap

NonProfit Marketing: Tap Into New Donations with Non-cash and Online Giving

Orange LeapDALLAS, Texas /Advertising Industry Newswire/ — Orange Leap is sponsoring its latest webinar for those in the business of managing and marketing non-profit orgs: “Tap Into New Donations with Non-cash and Online Giving,” presented by Kevin Myers of iDonate and part of Orange Leap’s Shine Brighter Series webcasts for nonprofit organizations.

The one-hour webcast will take place Thursday, November 15, 2012 at 2 p.m. EST. The session is free, but registration is required. Visit: http://www.orangeleap.com/shinebrighter.shtml .

For so many nonprofits today, development and fundraising efforts come face-to-face with a stark reality. Many loyal donors have a decreasing ability to access expendable cash to invest in your impact. There is good news though, giving online is increasing and the potential for noncash gifts is extraordinary.

The webcast will instruct nonprofits on how to target non-cash contributions to approach 11 percent of their annual appeal, expand online giving to 8 percent of donations, and improve overall fundraising efforts.

About iDonate:

iDonate ( http://www.idonate.com/ ) is the industry’s only fundraising solution, hosted in the Cloud, that accepts all forms of donations and gifts while promoting the impact of your cause via video. The iDonate system is a fully integrated gift, donations, and marketing SaaS application designed to remove all the cost and complexity of capturing online donations, nurturing donors, and social marketing required to create legions of fans and advocates for your cause.

About Orange Leap:

Orange Leap helps nonprofits raise more money with fewer resources by streamlining the fundraising process with innovative technology solutions and collaborative support. A cloud-based, Constituent Relationship Management (CRM) technology solutions company, Orange Leap effectively manages donor and constituent relationships; processes donations and tracks gift history; and automates fundraising and marketing communications. Based in Dallas, Texas, the company works closely with nonprofits that are focused on reaching and engaging a wide range of missions and constituencies. Learn more at: http://www.orangeleap.com/ .

Orange Leap

Orange Leap Launches monthly Shine Brighter Series of Marketing Webinars for Non-profits

Orange LeapDALLAS, Texas /Advertising Industry Newswire/ — On October 23, Orange Leap launched a new monthly series of webcasts for nonprofit organizations called the Shine Brighter Series. The first webcast covered “5 Ways Nonprofits Can Get More Likes on Their Facebook Page” presented by Randy Vaughn of Fort Worth-based Marketing Twins.

“The Shine Brighter Series was created to provide a wide variety of best practices and helpful information that nonprofit organizations can use to further their mission,” said Orange Leap CEO Randy McCabe. “We developed this to assist Orange Leap clients, but welcome all nonprofits to attend.”

The presentation “5 Ways Nonprofits Can Get More Likes on Their Facebook Page” provided help specifically for nonprofits:
* Understand a long-term strategic vision for using Facebook.
* Master the 3 most important things nonprofits should be posting every day.
* Discover 5 creative ways to increase the number of LIKES without having to pay for them.
* Find out how Facebook ads can actually work (and when NOT to use them).
* Learn about a powerful way that Facebook can help you showcase the stories and visions of your nonprofit.

The webcast was presented by Randy Vaughn of The Marketing Twins. Randy Vaughn is currently Dallas-Fort Worth’s only Certified Duct Tape Marketing Consultant. The Marketing Twins help develop and install strategic marketing systems for Christian small businesses and nonprofits. Also they implement creative solutions, performing a variety of graphic design, web, and social media marketing projects for churches, ministries, and private Christian schools.

About Orange Leap:
Orange Leap helps nonprofits raise more money with fewer resources by streamlining the fundraising process with innovative technology solutions and collaborative support. A cloud-based, Constituent Relationship Management (CRM) technology solutions company, Orange Leap effectively manages donor and constituent relationships; processes donations and tracks gift history; and automates fundraising and marketing communications. Based in Dallas, Texas, the company works closely with nonprofits that are focused on reaching and engaging a wide range of missions and constituencies. More information: http://www.orangeleap.com/ .

Neotrope PR Grants

Non-Profit PR Grants Recipients for 2012 announced by California PR Firm, NEOTROPE

TORRANCE, Calif. /Advertising Industry Newswire/ — Los Angeles-based Neotrope®, a public relations, advertising and marketing firm established in 1983, has announced the recipients of their Non-Profit PR Grants Program for 2012. This year’s 10 recipients, selected from over 300 applicants, will receive approximately $50,000 total in pro bono services. Originally launched in 2000, the Neotrope Non-Prodfit PR Grants™ program has helped raise awareness for worthwhile causes all over the U.S. by providing public relations, news dissemination and online marketing, donated by Neotrope’s accredited staff.

“We’ve very happy to again be able to offer this program to charitable causes that are doing good,” said Neotrope CEO, Christopher Simmons; a member of PRSA and ASCAP. “This year we have again a very diverse selection of 501(c)3 charities with whom we will be working. We’re honored to be able to do our small part in helping raise their awareness to the public, supporters, potential sponsors, and of course the media.”

Neotrope launched its Non-Profit PR Grant Program (www.send2press.com/non-profit) in 2000 and has provided discounted or free services to non-profits for almost 30 years. Neotrope’s Send2Press® Newswire service provides the news dissemination component of the grants program for getting press releases in front of interested media. Online marketing across the Neotrope News Network will also help reach up to 10 million eyeballs per month via banner advertising, included in this year’s grant.

Past recipients of the NonProfit PR Grant Program include Children Awaiting Parents, Girls Write Now, Paws of Life Foundation, Special Equestrians, The Bob Moog Foundation, The Starlight Children’s Foundation, The Native Voices Foundation, World Savvy, and many others.

2012 NON-PROFIT PR GRANT RECIPIENTS:

1) The Story Project (www.StoryProject.org) uses entertainment-arts curriculum to engage under-served and at-risk middle-school students through digital, media-based projects that educate, empower and inspire. Every production addresses conflict resolution and current issues students face on a daily basis while building literacy, communication, problem solving and teamwork skills that end in a tangible result. TSP works with students at their school over the duration of 12-14 weeks during their regularly scheduled school day for approximately 2 hours once a week to see a project from inception through delivery. We use teachers employed through our organization and professionals from the entertainment community who participate as mentors. Students hear others’ stories and learn to find and share their own.

2) The mission of the Pacific Pinball Museum (www.pacificpinball.org) is “To inspire an interest in science, art and history through pinball and to preserve and promote this important part of American culture.” We do this by: Maintaining and operating a Museum to display a large quantity of playable machines from all eras of pinball in an educational and entertaining manner. In addition to producing the world’s largest Pinball Event, the Pacific Pinball Exposition, we provide classes on the science of pinball, electricity and magnetism, art and history to local schools and visitors. We are a small group of dedicated individuals that are passionate about pinball and our desire to share it with the world. We are becoming the “Smithsonian of Pinball.”

3) Camp Blue Skies Foundation (www.campblueskies.org) provides week-long residential camps for adults with developmental disabilities. Camp Blue Skies fills a gap for a population that has few recreational opportunities offered to them once they are out of the school system. The camp experience has a profound impact and life changing effect on not only campers, but caregivers, counselors and volunteers. Camp sessions are currently offered in NC and GA. Over 150 adults with intellectual challenges have been served to date and 180 loyal volunteers have committed their personal time to assist at camp. “Our vision is to continue to develop and improve the programs we offer and broaden the population we serve by offering more sessions throughout the southeast region and hopefully beyond in the future.”

4) Move For Hunger (www.moveforhunger.org) is a non-profit organization that works with moving companies across the country to pick up unwanted, unopened food from those who are relocating and deliver it to local food banks across the country. Many people throw out a good deal of “stuff” when they move. Unfortunately, a lot of this “stuff” is food that could be delivered to a family in need rather than thrown away. “That’s where we come in: our movers offer to pick up unwanted, non-perishable food items during the moving process and deliver it to local food banks. To date we are working with over 200 moving companies in 37 states. Together we have collected 400,000 lbs. of food for food banks across America.”

5) Fresh Start Surgical Gifts (www.freshstart.org) transforms the lives of disadvantaged infants, children, and teens with physical deformities caused by birth defects, accidents, abuse, or disease through the gift of reconstructive surgery and related healthcare services. The Surgery Weekend Program is Fresh Start’s largest project of each year, with six weekends of intensive reconstructive surgery as well as frequent dental clinics, laser treatments, and speech therapy services. Fresh Start’s Surgery Weekend Program provides access to comprehensive, free healthcare for low-income, uninsured, and underinsured children suffering from physical deformities and other conditions. Throughout the interim between these intensive marathon Surgery Weekends, Fresh Start also hosts speech therapy clinics, dental clinics, and laser treatments to ensure a comprehensive treatment plan for each patient.

6) CITYarts, Inc. (www.cityarts.org) empowers children and youth by bringing them together with professional artists to create public art that addresses civic and social issues, impacts lives, and transforms their communities. Thinking globally and acting locally, CITYarts’ projects build bridges of cultural understanding, giving youth the opportunity to take an active role in shaping their own future. Since 1968, CITYarts has created over 284 projects that have transformed communities and impacted over 100,000 kids, collaborated with more than 500 artists, partnered with over 1,500 sponsors, and engaged over 500,000 volunteers in the process. CITYarts’ projects frequently foster community revitalization by galvanizing businesses, schools, and community organizations into developing youth programs and constructing playgrounds and gardens.

7) Launched in 2000, WEST: Women Entrepreneurs in Science and Technology (www.westorg.org), provides a forum for women in science, engineering and technology industries to develop their careers and leadership through networking and information sharing. Uniquely tied to this highly educated, influential community, the WEST leadership has long provided a supportive environment for early, mid and senior career women in these vital sectors, allowing them an exceptional opportunity to acquire the skills necessary to become business leaders in their fields. “Our goal is to improve the leadership status of women in science, engineering and technology by inspiring them to achieve success in their organizations and create a positive impact in their communities.” WEST offers a rich and thriving community that provides support, guidance, and professional development for professionals in science, engineering and technology.

8) Cave Canem Foundation, Inc. (www.cavecanempoets.org) was founded in 1996 by poets Toi Derricotte and Cornelius Eady to remedy the under-representation and isolation experienced by African American poets in writing workshops and MFA programs, Cave Canem is a home for the many voices of African American poetry and is committed to cultivating the artistic and professional growth of African American poets. Awards garnered by Cave Canem fellows include the Rona Jaffe Foundation Writers’ Award; the Whiting Writers’ Award; the NAACP Image Award; the Laughlin Award from the Academy of American Poets; National Poetry Series Selection; the Cave Canem Poetry Prize; and the Ruth Lilly Fellowship, among many others. Fellows have 170+ books in print across several genres and have gained significant footholds in academic positions across the country. Faculty member Elizabeth Alexander was named Inaugural Poet for President Obama in 2008; in faculty members Terrance Hayes and Nikky Finney won the National Book Award for Poetry in 2010 and 2011, respectively.

9) Canine Assisted Therapy (www.catdogs.org), or C.A.T., was formed to provide qualified, dependable and caring pet therapy teams to those who need comfort, companionship or the unconditional love of a dog. Specially trained teams support medical staff to promote healing. “We seek to provide superior education and support to volunteers and the facilities we serve. Our continuing education programs are open to volunteers of any pet therapy organization, for we wish to enhance the entire pet therapy community with our efforts. We provide guidance to healthcare and educational entities to implement or improve therapy animal programs within their facilities.” C.A.T. services are provided free of charge, with the highest level of professionalism and organization, and we satisfy HIPAA requirements. As a non-profit entity, we recruit and utilize volunteers to serve Florida communities. C.A.T. pet therapy volunteer corps provide both animal-assisted activities (AAA) and animal-assisted therapy (AAT).

10) Center for Student Opportunity (www.csopportunity.org) is empowering underserved, first-generation college students to and through college by providing critical information, guidance, scholarships, and ongoing support. With offices in Bethesda, Maryland and Orange County, California, CSO’s programs and resources reach nationally. They include Opportunity Scholars, supporting students across the country who aspire to be the first in their family to attend college through the college search and selection process; www.CSOCollegeCenter.org, a free online college search tool to research and connect with colleges and universities that serve and support under-served, first-generation college students; and COLLEGE ACCESS & OPPORTUNITY GUIDE, a unique college guidebook designed to help underserved, first-generation college students make their college dreams a reality. Scholarship students use our website as bloggers to diary their college experiences and offer advice to college-bound students on preparing for college.

ABOUT NEOTROPE:

Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses, non-profits, and entertainment companies establish their brand and grow revenue. Neotrope was an Inc. 5000 listed company in 2009. The Neotrope® team is led by Christopher Laird Simmons, an award-winning designer, photographer, musician, journalist, and digital artist. He is a member of the Public Relations Society of America (PRSA), and ASCAP. Simmons has been widely interviewed in print and broadcast, and has written for numerous national print publications. Other team members include accredited public relations professionals, working journalists and SEO experts.

Neotrope® is a registered trademark and service mark in the U.S. and Europe. Send2Press® is a U.S. registered trademark of Neotrope. “Non-Profit PR Grants” is a service mark of Neotrope. All other trademarks acknowledged.

Alisa Hamilton of CMI

2012 Washington Nonprofit Conference: CMI co-presents with St. Jude Children’s Research Hospital and Merkle

WASHINGTON, D.C. /Advertising Industry Newswire/ — At this year’s Washington Nonprofit Conference, Alisa Hamilton, director of project management for CMI, led sessions with St. Jude Children’s Research Hospital and Merkle, a CMI client, on “Understanding Satisfaction with the Donor Experience.”

Held Thursday, March 1 and Friday, March 2, 2012, the conference offered more than 30 educational sessions, a keynote presentation, and roundtable discussions covering innovative strategies and creative approaches to fundraising that help nonprofits develop new initiatives and increase donations.

Hamilton joined CMI client Angie Moore, senior vice president, CRM at Merkle, Inc. to discuss the importance of constituent satisfaction and how it is imperative for nonprofit organizations in order to generate greater financial returns and improve donor retention.

Hamilton and Moore shared new results from a groundbreaking study that marries constituent attitudes with their giving behavior. The study was conducted across four health charities to provide a rich understanding of the nonprofit landscape. They addressed the primary drivers of positive and negative experiences and how improvement in these areas equates to increased retention, donations and overall constituent value.

Also, attendees learned how this information can be used to prioritize marketing investments for the greatest gains with specific targeted donor segments.

Event highlights included, for attendees:
* Benefits of and best practices for segmentation;
* Segmentation strategies to address specific organizational goals;
* New techniques around motivational segmentation;
* How St. Jude has effectively used segmentation to improve their direct marketing programs.

About CMI:
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com .

About Merkle:
Merkle, a customer relationship marketing (CRM) firm, is the nation’s largest privately-held agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer Marketing(TM) programs. With more than 1,500 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston; Chicago; Denver; Little Rock; Minneapolis; New York; Philadelphia; Pittsburgh; San Francisco; Seattle; Hagerstown, MD and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com .

About St. Jude Children’s Research Hospital:
Since opening 50 years ago, St. Jude Children’s Research Hospital has changed the way the world treats childhood cancer and other life-threatening diseases. No family ever pays St. Jude for the care their child receives and, for every child treated here, thousands more have been saved worldwide through St. Jude discoveries. The hospital has played a pivotal role in pushing U.S. pediatric cancer survival rates from 20 to 80 percent overall, and is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted to children. It is also a leader in the research and treatment of blood disorders and infectious diseases in children. St. Jude was founded by the late entertainer Danny Thomas, who believed that no child should die in the dawn of life. Join that mission by visiting www.stjude.org or following us on www.facebook.com/stjude and www.twitter.com/stjude .

Jockey Eswan Flores

Brand Sponsorship: Jockey Eswan Flores Sponsor for FixNation

LOS ANGELES, Calif. /Advertising Industry Newswire/ — FixNation, a non-profit organization offering free spaying and neutering of stray and feral cats in the greater Los Angeles area, gains jockey Eswan Flores as a sponsor. Flores wanted to give back to the non-profit that worked to control the cat population at the Los Alamitos Race Course where he began his horse-racing career; so he decided to sponsor them.

“They’ve been very helpful in controlling the cat population at the Los Alamitos Race Course and people will soon see their logo on my pants,” says Flores. “What a great way to combine my compassion for cats and horse racing.”

It was reported that several hundred homeless cats and kittens were living at the racetrack. To date, approximately 100 have been spayed and neutered.

Training was provided to teach Flores and his manager how to humanely and safely trap the cats. Their compassion was clearly embraced by other racetrack employees who also care for the cats.

“FixNation has made horse racing history while bringing smiles to our faces, specifically by having our logo worn by jockey Flores,” says Karn Myers, clinic director/founder/COO of FixNation, Inc. “I simply cannot thank Flores enough for being so supportive of our organization and raising public awareness.”

Elizabeth Cava, a trapping trainer at FixNation, adds that, “It was so reassuring to see that they sought out a humane solution – a life-based solution – rather than the only other alternative – trap and kill.”

About Eswan Flores:

Flores is an 18-year old high school senior and a native of Mexico. He started going to the track in Santa Anita when he was eight while his father worked as a groom. At 10, he would ride his bike to the Arcadia track, studying horses. Friends and family took him to ride at ranches. He is quickly making a name for himself in thoroughbred horse racing at one of the most premier tracks in the country. He has been interviewed by multiple entities including: the Los Angeles Times; PBS and Fox News.

For more information, visit: www.eswanflores.com .

About FixNation:

FixNation, a non-profit corporation, has a mission to reduce the population of homeless cats by sterilizing as many as possible. In addition, by consistently demonstrating the effectiveness of Trap-Neuter-Return (TNR), it seeks to bring about changes in public policy so that TNR becomes the officially sanctioned and government-funded approach to homeless cat management. It supports and promotes all humane initiatives and education to bring about the day of “No More Homeless Cats in L.A.”

For more information, visit: www.FixNation.com .

Neotrope PR Grants

Neotrope expands PR Grant Program for 2012 to $50K in free services for worthwhile U.S.-based charities

TORRANCE, Calif. /Advertising Industry Newswire/ — Neotrope announced it has expanded the deliverables of its 2012 Non-Profit PR Grants Program. All recipients of the 2012 program will now also receive up to $2,500 in additional services; specifically free online text and banner advertising on Neotrope(R) News Network sites. This brings the dollar value of the grant to each chosen recipient to $5,000, or $50,000 total value in donated services for 2012. The program was originally launched in 2000 and has been copied by various competitors, but this is the “original” program for nonprofits.

“We’re again donating $25,000 in free public relations and newswire services to worthy non-profit and charitable organizations to celebrate our 29th anniversary,” said Neotrope founder and CEO, Christopher Laird Simmons. “With this expansion, we’ve now added $25,000 in online marketing services to the program for the first time. This new component gives the grant recipients far more visibility online by running their advertising in ROS campaigns on our news network; we will even create banners for the recipients if they don’t already have them.”

Neotrope previously donated services as part of its Non-Profit PR Grants Program in 2011, 2009, 2005 and 2000. In 2010, Neotrope “adopted” various charities in lieu of providing the PR Grant program, and has provided discounted or free services to various non-profits for almost 30 years. Neotrope’s Send2Press(R) Newswire service provides the online news dissemination component of the grants program for getting press releases in front of interested media.

Past recipients of the Non-Profit PR Grant Program include Children Awaiting Parents, Girls Write Now, Paws of Life Foundation, Special Equestrians, The Bob Moog Foundation, The Starlight Children’s Foundation, The Native Voices Foundation, World Savvy, and many others.

“Neotrope has played an important role in our success in the last couple years,” said Dana Mortenson, Executive Director, World Savvy. “The Neotrope PR Service Grant in 2009 was tremendously helpful in a critical year of our growth. With Neotrope’s help spreading the word for our youth engagement programs, we were able to engage more than 6,000 youth and 1,100 educators in our programs during the 2009-2010 school year.”

“Neotrope has done more to raise our profile than we could have ever imagined, and we thoroughly enjoyed working with them,” said Tammy Westney, Executive Director, Special Equestrians.

How to Apply for 2012 Grant Program:

Non-profit organizations may apply online through January 15, 2012. Organizations will be selected by January 30, 2012, and the amount donated to each selected non-profit will vary, but typically $2,500 in PR services per recipient plus the additional online marketing/advertising component (total value approximately $5,000 per recipient; this is not a cash grant). Two of the grants will be provided to California-based non-profits, who will receive additional promotional assistance through California Newswire(R). Additionally, all 501(c)(3) organizations automatically qualify for a 15% service discount.

The 2012 Neotrope PR Grant application for U.S. based IRS recognized 501(c)3 charitable non-profits can be found at http://www.Send2Press.com/non-profit/index.shtml .

About Neotrope:

Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses, non-profits, and entertainment companies establish their brand and grow revenue. Neotrope was an Inc. 5000 listed company in 2009. The Neotrope(R) marketing team includes Christopher Laird Simmons, who is an award-winning designer, photographer, musician and digital artist. He is a member of the Public Relations Society of America (PRSA), and ASCAP. Simmons has been widely interviewed by publications as diverse as Entrepreneur, Chicago Post Tribune, Medical Office Front Desk Pro, Monster.com, Nutraceuticals World, PCWorld, Produce Merchandising, and TrendWatch. He has written for a number of national print publications including Digital Imaging, Print on Demand Business, the Graphic Artists Guild newsletter, and he sold his first article in 1984 to Polyphony (now Electronic Musician). Other team members include accredited public relations professionals, working journalists and SEO experts.

Neotrope non-profit grants

2012 NonProfit PR Grants Program announced by Neotrope

LOS ANGELES, Calif. /Advertising Industry Newswire/ — California-based PR firm, Neotrope, announced this month its latest annual Non-Profit PR Grants Program for 2012. The firm is again donating more than $25,000 in free public relations and news distribution services to worthy U.S.-based non-profit and charitable organizations. Past recipients of the PR grant program include Children Awaiting Parents, Girls Write Now, Paws of Life Foundation, Special Equestrians, The Bob Moog Foundation, The Starlight Children’s Foundation, The Native Voices Foundation, World Savvy, and many others.

“The U.S. economy the past two years had been hard on small business, and even harder on small charities and non-profits. This PR Grant program is our way of supporting some of the numerous smaller organizations we feel need ongoing help to ‘get the word out’ about their worthwhile efforts,” said Neotrope CEO and co-founder, Christopher Simmons. “We’ve been very helpful to numerous organizations to increase visibility both online and off, and hope to continue this program into the future.”

Founded in 1983, Neotrope has previously donated services as part of its Non-Profit PR Grants Program in 2011, 2009, 2005 and 2000, and has provided discounted or free services to various non-profits for almost 30 years.

Neotrope, and its service division Send2Press Newswire (www.Send2Press.com), have also sponsored art benefits contributing to aid efforts for the homeless in Chicago, groups providing environmentally sustainable housing in areas of the world where disaster has left people without adequate shelter; and to orgs who raise money for AIDS orphans.

How to Apply for 2012 NonProfit PR Grant Program:
Non-profit organizations may apply starting November 15, 2011 through January 15, 2012. Organizations will be selected by January 30, 2012, and the amount donated to each selected non-profit will vary, but typically $2500 in services per recipient (this is not a cash grant). Three of the grants will be provided to California-based non-profits, who will receive additional promotional assistance through California Newswire(R). Additionally, all 501(c)(3) organizations automatically qualify for a 15% service discount.

The 2012 Neotrope PR Grant application can be found at http://www.Send2Press.com/non-profit/index.shtml .

About Neotrope:
Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses, non-profits, and entertainment companies establish their brand and grow revenue. Neotrope was an Inc. 5000 listed company in 2009. The Neotrope(R) marketing team includes Christopher Laird Simmons, who is an award-winning designer, photographer, musician and digital artist. He is a member of the Public Relations Society of America (PRSA), and ASCAP. Simmons has been widely interviewed by publications as diverse as Entrepreneur, Chicago Post Tribune, PCWorld, Monster.com, and TrendWatch. Other team members include accredited public relations professionals, working journalists and broadcast veterans.

Neotrope(R) is a registered trademark and service mark in the U.S. and Europe. Send2Press and California Newswire are registered service marks of Neotrope. All rights reserved.

Neotrope PR Los Angeles

Neotrope names The Bob Moog Foundation as 4th Recipient of 2011 NonProfit PR Grant Program

LOS ANGELES, Calif. /Advertising Industry Newswire/ — California-based PR firm Neotrope is honored to make The Bob Moog Foundation its fourth chosen recipient for 2011 of its semi-annual NonProfit PR Grants Program. With this commitment, Neotrope aligns itself with The Bob Moog Foundation’s mission to educate and inspire children and adults through the power and possibilities of electronic music and intersection of music, science and innovation.

As part of this grant program, Neotrope(R) is providing PR solutions, news dissemination (through its Send2Press(R) Newswire service), and search marketing for The Bob Moog Foundation to help raise awareness to both media and the public regarding their efforts in education, archiving and restoring Dr. Moog’s works, and Moogseum fundraising efforts. Part of the Foundation’s mission is to protect and restore the Bob Moog Archive, which offers a unique glimpse into electronic music history. The Foundation, based in North Carolina, is working to preserve the entirety of this invaluable collection.

“We’re grateful to have Neotrope aboard to assist our efforts to educate children and archive, rescue and share Bob’s legacy,” stated Michelle Moog-Koussa, Executive Director of The Bob Moog Foundation. “Neotrope has done great work with many other charities and non-profits, and I look forward to working with them in widening the awareness of our efforts.”

“We’re honored in providing assistance for The Bob Moog Foundation, in both keeping alive Bob’s legacy in the music industry, but also in building educational and historical programs that showcase a unique music history,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “Bob was an inspiration to me and hopefully our efforts will, in some small way, help more people learn about the foundation’s archival and educational programs, as well as fundraising for the planned Moogseum.”

Additional information regarding the Neotrope 2011 PR Grants for U.S. charitable non-profits and grant recipients can be found at: http://send2press.com/non-profit/index.shtml .

About The Bob Moog Foundation:
The Bob Moog Foundation (http://moogfoundation.org/) was created upon Bob’s passing in August 2005. After witnessing the outpouring of thousands of testimonials from people around the world who had been touched by Bob’s work, Bob’s family and colleagues established the foundation to carry on his legacy.

The Foundation officially launched a year later in August 2006, and is based in Asheville, North Carolina. After volunteering her time as director for over a year, Michelle Moog-Koussa, Bob’s third daughter became the full-time executive director in February of 2007. Over the course of the past four years, Michelle, the Board, and a team of dedicated volunteers have been leading the foundation to fulfill our goals of creating a Moogseum, preserving Bob’s archive and bringing electronic music into the schools as a vehicle to teach children about science, music and innovation.

Over the past three years, we have been supported by donors around the world who are passionate about Bob Moog’s legacy and by organizations throughout the music industry.

The Bob Moog Foundation is an independent non-profit organization which is not formally affiliated with Moog Music, Inc., the company that manufactures Moog(R) instruments. The Foundation’s Board of Directors is Chaired by Bryan Bell, creator of Synthbank .com, music technologist, producer and sound engineer.

About Neotrope:
Since 1983 Neotrope(R) has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online portals. The company pioneered the concept of search optimization of press release content back in 1997. Neotrope was an Inc. 5000 company in 2009. More information: www.Neotrope.com .

World Savvy

World Savvy receives 2011 Non-Profit PR Grant

LOS ANGELES, Calif. /Advertising Industry Newswire/ — California public relations and brand marketing firm, Neotrope(R), is honored to make World Savvy its third chosen recipient for 2011 of its semi-annual Non-Profit PR Grant Program. With this commitment, Neotrope aligns itself with World Savvy’s mission to educate and engage youth in community and world affairs, to prepare the next generation of leaders to learn, work and thrive as responsible global citizens in the 21st century.

As part of this grant program, Neotrope is providing PR solutions, news dissemination, and search marketing for World Savvy to help raise awareness to both media and the public regarding their programs, sponsors, partners and other activities. In 2009, World Savvy (WS) was also a recipient of Neotrope’s PR Grants program. Neotrope/Send2Press is also promoting WS to its customers and other partners in order to bring additional resources together to help WS widen its awareness in the small to medium business space.

“Neotrope has played an important role in our success in the last couple years,” stated Dana Mortenson, Executive Director of World Savvy. “The PR Service Grant in 2009 was tremendously helpful in a critical year of our growth. With Neotrope’s help spreading the word for our youth engagement programs, we were able to engage more than 6,000 youth and 1,100 educators in our programs during the 2009-2010 school year. The announcement about our annual Gala in September 2009, which Neotrope assisted us to distribute prior to the event, helped bring an incredibly generous crowd to the event, which raised a record $140,000. We are grateful for Neotrope’s contribution and look forward to growing our partnership.”

“We’ve been honored in providing assistance for World Savvy, and their work with dynamic youth engagement and teacher training programs that focus on the integration of global content in teaching and learning across disciplines,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “Hopefully our efforts have, and will continue, in some small way to help more people learn about World Savvy and their programs.”

Additional information regarding the 2011 PR Grants for U.S. charitable non-profits can be found at: http://send2press.com/non-profit/index.shtml .

About World Savvy:
World Savvy’s mission is to educate and engage youth in community and world affairs, to prepare the next generation of leaders to learn, work and live as responsible global citizens in the 21st century.

A 501(c)(3) not-for-profit corporation, World Savvy was founded in San Francisco by Dana Mortenson and Madiha Murshed in response to a critical need for youth to acquire global knowledge and 21st century skills within the conspicuous absence of global education programs in K-12 education in the United States. World Savvy’s dynamic academic and arts programs for youth and professional development services for educators help youth in middle and high school learn how to think rather than what to think about critical global and community issues, which are often complex and unaddressed in school, and have enormous implications for their local community.

These programs support systemic change in K-12 education, providing every student in every classroom with the content knowledge, skills, values and attitudes to be leaders and change makers in their diverse communities, locally and globally. Since founding, the organization has grown from serving 90 students and 20 teachers, to serving more than 6,000 youth and 1,100 teachers annually from three offices nationally: San Francisco, Minneapolis-St. Paul and New York. Cumulatively, World Savvy has worked with more than 10,000 youth and 1,400 educators in its nine-year history. More information: http://www.worldsavvy.org .

Upcoming Event:
Join World Savvy on March 5, 2011, as students from 24 schools around the Twin Cities of Minneapolis-St. Paul present their research and solutions to some of today’s most pressing issues related to food.

For more information, go to:
http://worldsavvy.org/events/minnesotas-third-annual-world-affairs-challenge/ .

About Neotrope:
Since 1983 Neotrope(R) has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online portals. The company pioneered the concept of search optimization of press release content back in 1997. Neotrope was an Inc. 5000 company in 2009. More information: http://www.Neotrope.com .

Starlight Childrens Foundation

Starlight Children’s Foundation receives 2011 Non-Profit PR Grant

LOS ANGELES, Calif. /Advertising Industry Newswire/ — Neotrope(R) is honored to make Starlight Children’s Foundation its first chosen recipient for 2011 of its semi-annual Non-Profit PR Grants Program. With this commitment, Neotrope aligns itself with Starlight’s mission to help seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities.

As part of this grants program, Neotrope is providing PR solutions, news dissemination, and search marketing for Starlight to help raise awareness to both media and the public regarding Starlight programs, partners and other activities. In 2009 and 2010, Starlight was also a recipient of Neotrope’s PR Grants program. Neotrope/Send2Press is also promoting Starlight to its customers and other partners in order to bring additional resources together to help Starlight widen its awareness in the small to medium business space.

“We appreciate all that Neotrope has done for Starlight through its Non-Profit PR Grant programs,” says Jacqueline Hart-Ibrahim, CEO of Starlight. “We have been able to build awareness, and with Neotrope’s ongoing help, I am certain that Starlight will continue to make great strides toward becoming a household name.”

“We’ve been honored the past couple of years in providing promotional services for Starlight, in order to help raise awareness for its good work with kids and families,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “Hopefully our efforts have, and will continue, in some small part to help more people learn about Starlight and its wonderful programs for families dealing with health crises.”

Additional information regarding the 2011 PR Grants for U.S. charitable non-profits can be found at: http://www.send2press.com/non-profit/index.shtml .

About Starlight Children’s Foundation:

When a child or teenager has a serious medical condition, everyone in the family is affected. For more than 25 years, Starlight Children’s Foundation(TM) has been dedicated to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. Starlight’s programs have been proven to distract children from their pain, help them better understand and manage their illnesses, and connect families facing similar challenges so that no one feels alone. Through a network of chapters and offices, Starlight provides ongoing support to children, parents and siblings in all U.S. states and Canadian provinces with an array of outpatient, hospital-based and Web offerings. Programs are also delivered internationally through affiliates in Australia, Japan and the United Kingdom. To learn more visit http://www.starlight.org .

An electronic press kit for Starlight can be found online at:
http://www.starlight.org/epk/ .

About Neotrope:
Since 1983 Neotrope(R) has delivered services to raise organization awareness including brand identity, marketing, public relations, and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online portals. The company pioneered the concept of search optimization of press release content back in 1997. Neotrope was an Inc. 5000 company in 2009. More information: http://Neotrope.com .

About Send2Press:
Send2Press(R) (a service of Neotrope) offers best-in-class affordable Direct-to-Editors(TM) news distribution to working print and broadcast media, online and social media, and deep into search engines using proprietary Neotrope ContextEngine(TM) technology. Send2Press is unique because it was the first newswire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts. Learn more about Send2Press at http://Send2Press.com .

Dawn Westerberg Consulting LLC

Webcast on Social Media Strategy to Nonprofit Customers of JMT Consulting Group Feb. 17

AUSTIN, Texas /Advertising Industry Newswire/ — Dawn Westerberg Consulting LLC, an integrated marketing and public relations services firm based in Austin, Texas, was selected by JMT Consulting Group to develop and present a webcast on social media for the firm’s customers and prospects. The Feb. 17 webcast, entitled “Taking the Fear and Hype Out of Social Media: Advice for Nonprofits,” is the first presentation of its kind offered by JMT Consulting, which is a national provider of consulting and software solutions to nonprofits.

Dawn Westerberg Consulting was founded in 2010 by Dawn Westerberg following a successful career in marketing and sales at Sage, the 3rd largest seller of business software in the world. Westerberg, who is also an Authorized Duct Tape Marketing Consultant, says of the social media presentation: “I am excited JMT Consulting asked me to give this presentation. There are a lot of myths concerning social media and we hope to shed more light on how it can be an effective way for nonprofits to effectively communicate with their members.”

Westerberg has been working with JMT on a variety of strategic marketing, public relations and online marketing initiatives. “Dawn has been instrumental in increasing the impact of JMT Consulting Group’s online presence through our website, blog, and social media,” says Jacqueline M. Tiso, CEO of JMT Consulting. “We asked Dawn to share the same best practices her guidance has helped us enjoy with our nonprofit community.”

The webcast, scheduled for Thursday, February 17, at 3 p.m. Eastern Standard Time, will cover a variety of social media topics including:
* general definition of, and introduction to, social media;
* social media best practices; and
* examples of nonprofits successfully using social media.

For nonprofits interested in attending the webcast, a registration page can be viewed at: http://www.jmtconsulting.com/resources/events/taking-the-fear-and-the-hype-out-of-social-media-advice-for-nonprofits .

About JMT Consulting Group:
Headquartered in Patterson, New York, JMT Consulting Group (www.jmtconsulting.com) is a leading provider of software and consulting services to nonprofits.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC serves companies from coast to coast and border to border. Dawn Westerberg (http://dawnwesterberg.com) is the president of Dawn Westerberg Consulting LLC. An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, creative collaboration and inspired performance.

Neotrope PR 2011

PR Grants Program for Charitable NonProfits Closes Feb. 10, 2011

TORRANCE, Calif. /Advertising Industry Newswire/ — Neotrope(R), a brand identity, PR, and marketing firm established Jan. 1983, is donating $36,000 in pro bono public relations and newswire services to worthy non-profit and charitable organizations to celebrate its 28th anniversary in 2011. Neotrope previously donated $25K worth of services in 2009, 2005 and 2000. In 2010, Neotrope “adopted” various charities in lieu of providing the PR Grants program, and has provided discounted or free services to various non-profits for almost 30 years. Organizations may apply for this program starting today.

“This PR Grant program is our way of supporting some of the numerous smaller organizations we feel need ongoing help to ‘get the word out’ about their worthwhile efforts,” said Neotrope CEO and co-founder, Christopher Simmons. “Many smaller non-profits have been suffering from lower revenues the past couple of years, due to the economy and less visibility than some of the larger charities with Fortune 500 sponsors; and it’s been harder than ever for these orgs to raise awareness. We’ve always taken corporate social responsibility very seriously, and we decided many years ago that it was better to use our expertise to help these causes versus simply writing them a small donation check.”

Neotrope, and its service division Send2Press Newswire (www.Send2Press.com), have previously sponsored art benefits contributing to aid efforts for the homeless in Chicago, groups providing environmentally sustainable housing in areas of the world where disaster has left people without adequate shelter; and to orgs who raise money for AIDS orphans.

Non-profit organizations may apply for free services starting January 7th, through February 10th, 2011. Organizations will be selected as applications are received, and the amount donated to each selected non-profit will vary, but typically $3600 in services per recipient (this is not a cash grant). Three of the grants will be provided to California-based non-profits, who will receive additional promotional assistance through California Newswire(R). Additionally, all 501(c)(3) organizations automatically qualify for a 28% service discount.

The 2011 Neotrope PR Grant application can be found at http://www.Send2Press.com/non-profit/index.shtml .

Past recipients of the PR grant program include Children Awaiting Parents, Girls Write Now, Paws of Life Foundation, Special Equestrians, The Starlight Children’s Foundation, The Native Voices Foundation, World Savvy, and many others.

About Neotrope:
Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses, non-profits, and entertainment companies establish their brand and grow revenue. Neotrope was an Inc. 5000 listed company in 2009. The Neotrope(R) marketing team includes Christopher Laird Simmons, who is an award-winning designer, photographer, musician and digital artist. He is a member of the Public Relations Society of America (PRSA), and ASCAP. Simmons has been widely interviewed by publications as diverse as Entrepreneur, Chicago Post Tribune, PCWorld, Monster.com, and TrendWatch. Other team members include accredited public relations professionals, working journalists and broadcast veterans.

2009 PR Grants Recipient announcement:
http://www.send2press.com/newswire/2008-12-1212-001.shtml .

2009 PR Grants announcement:
http://www.send2press.com/newswire/2008-10-1001-001.shtml .

2005 Grant announcement:
http://www.send2press.com/newswire/2005-01-0128-002.shtml .

2000 Grant announcement:
http://www.neotrope.com/text/news_PR_00-0802.shtml .

Neotrope PR Grant program

L.A. PR Firm Celebrates 28th Anniversary in 2011 by offering PR Grants and New Discount Program for Non-Profits

TORRANCE, Calif. /Advertising Industry Newswire/ — Neotrope today announced it has, as part of the company’s 28th anniversary this year, expanded its discount program for U.S.-based non-profit organizations “doing good,” and also pre-announced the 2011 Neotrope PR Grants program. California-based Neotrope will provide discounts of 28% off to those charitable organizations needing assistance with public relations and online marketing. Neotrope’s Send2Press(R) Newswire service will be providing the discounts on targeted news distribution, press release writing, and online promotion solutions.

“Due to the economy the two last years we were unable to provide our PR Grants Program in 2010,” said Neotrope CEO Christopher Simmons. “Thankfully, things are picking up, so we will be able to offer the grant program again for 2011, but in the meanwhile we’re extending these substantial discounts on our services to help non-profits ‘get the word out’ about their activities. We will be announcing our 2011 PR Grants Program over the next week.”

For more information on the free discount program for non-profits, visit:www.Send2Press.com/nonprofit.shtml .

Information on the 2011 PR Grant Program will be posted to the above page on/about Jan. 6, 2011. The grants program will provide over $28,000 in value services to applicants chosen.

A list of the 2009 PR Grant Program recipients can be found at: http://www.send2press.com/newswire/2008-12-1212-001.shtml .

About Neotrope:
Established in 1983 by creative guru Christopher Laird Simmons (a member of ASCAP and PRSA), and best-selling author J.L. Simmons, PhD, Neotrope(R) is a privately held company involved in brand marketing as well as entertainment publishing. Neotrope (www.neotrope.com) was an Inc. 5000 company in 2009, and is an accredited member of the BBB with an A+ rating. The company has provided discounted services for non-profits for more than two decades, sponsors numerous worthwhile causes, and offers a semi-annual (not every year) PR Grants program.

About Send2Press:
Celebrating its 11th anniversary in 2011, Send2Press (a service of Neotrope) offers best-in-class affordable Direct-to-Editors(TM) news distribution to working print and broadcast media, plus online media and social networks, and deep into search engines using proprietary ContextEngine(TM) technology. Send2Press is unique because it was the first wire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts.

For more information about Neotrope’s Send2Press services for non-profit orgs, and for small to medium business promotion, visit: www.Send2Press.com . To view the Send2Press Newswire daily news portal for journalists, visit: http://Send2PressNewswire.com .

Dawn Westerberg Consulting LLC

High Road to Success Conference: Dawn Westerberg to Present Workshop on Social Media for Nonprofits

AUSTIN, Texas /Advertising Industry Newswire/ — Dawn Westerberg, president of Dawn Westerberg Consulting LLC, will present two sessions on marketing strategy employing social media and online marketing for nonprofits at the Fourth Annual High Road to Success Conference (www.successfulmipusers.com/index.php) to be held in St. Louis, MO, October 20-22 2010 for nonprofit professionals.

“We’ve asked Dawn to present on social media in order to help nonprofits bring visibility to their mission and accomplishments in the community,” says Jeannie Huckstep, co-sponsor of High Road to Success Conference and managing member of Huckstep & Associates. “Dawn is an engaging speaker who successfully gives the audience practical advice that they can bring back to their organizations and easily put into practice.”

Westerberg will present two sessions, “Content is King – Fine-tuning your website and blog to deliver for your organization” and “Social Media – How it can spotlight your nonprofit.” The first session will focus on the critical content every nonprofit should have on their website and blog while the second session will instruct on how to use social media to drive traffic to the content.

“Nonprofits have a powerful story to tell. Their programs enrich communities, assist those in need, strengthen families, and educate children and adults alike,” states Westerberg. “Social media provides a platform for increasing communication about their mission which in turn can reach more people that may benefit from their services as well as potential donors and volunteers who wish to contribute to the mission.”

While many social media platforms are designed for ease of use and are often free of charge, coordinating the use can be overwhelming and building the network can be daunting. “The sessions will serve to explain and simplify the process and attendees will leave with a checklist and action plan,” notes Westerberg.

The High Road for Success Conference will include information and best practices around financial management, reporting and human resources in addition to Westerberg’s social media sessions.

Dawn Westerberg is the president of Dawn Westerberg Consulting LLC, a marketing strategy consultancy company assisting nonprofits and professional services firms from coast to coast and border to border. The author of “Fall in Love with your Business Again” (www.dawnwesterberg.com) a marketing blog, Westerberg assists executives and business owners in implementing effective marketing strategies.

Starlight Children's Foundation

Donate to a Worthy Children’s Charity and Get Free Small Business Promotion Services – Help Starlight Children’s Foundation

LOS ANGELES, Calif. /Advertising Industry Newswire/ — Neotrope, a California-based brand marketing firm, recently “adopted” Starlight Children’s Foundation as its premier charity program recipient. Throughout the month of July (2010) as part of the adoption program, when a donor gives $50 or more to Starlight they will have the opportunity to issue a free national online press release through Neotrope’s Send2Press(R) Newswire service, which is syndicated worldwide and also appears on many top news sites and social networks in the Neotrope News Network, which generates over 15 million page views each month.

“This program rewards individuals and companies for being Starlight donors,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “Everyone has something to promote. If you make a small donation, you get an opportunity to publicize your company, your book, blog, gallery showing, or whatever newsworthy event or endeavor you may want to publicize. It’s a win-win for everyone.”

Donors will have until July 31, 2010 to make a qualifying donation at http://www.starlight.org/promotions . If they choose to donate $100 or more, donors will have the option to choose other Send2Press services at a discount (such as $100 off of a nationwide targeted media blitz). Neotrope’s Send2Press services can be utilized no sooner than 3 working days from the confirmed date of the donation and no later than October 1, 2010 (subject to all terms/limitations).

“Thanks to Neotrope’s generosity and pro bono public relations support of Starlight over the last year and a half, we know how valuable its PR distribution service is,” says Jenny Isaacson, Vice President of Brand Marketing and Communications, Starlight. “We hope that many people and businesses will make a donation and start to use Neotrope’s Send2Press service as a result. It’s a wonderful opportunity to easily support Starlight and get some real value for your donation.”

About Starlight Children’s Foundation:
When a child or teenager has a serious medical condition, everyone in the family is affected. For more than 25 years, Starlight Children’s Foundation(TM) has been dedicated to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. Starlight’s programs have been proven to distract children from their pain, help them better understand and manage their illnesses, and connect families facing similar challenges so that no one feels alone. Through a network of chapters and offices, Starlight provides ongoing support to children, parents and siblings in all U.S. states and Canadian provinces with an array of outpatient, hospital-based and Web offerings. Programs are also delivered internationally through affiliates in Australia, Japan and the United Kingdom. To learn more visit www.starlight.org.

Support Starlight now, by going to: http://www.starlight.org/promotions .

About Neotrope:
Since 1983 Neotrope has provided affordable targeted news dissemination Direct-to-Editors(TM), professional press release writing, and agency of record services to small and medium businesses, along with services like photography, graphic design, Web development/hosting, and search engine optimization and marketing. The company pioneered the concept of search optimization of press release content back in 1997. All Neotrope/Send2Press staff are accredited public relations (PR) professionals and/or working journalists.

Neotrope is a member of the Better Business Bureau (BBB) and BBBOnLine Program; a member of GS1 (formerly Uniform Code Council); is listed with Bowker for ISBNs; is listed with the RIAA for ISRCs; and was an INC. 5000 company in 2009. Neotrope(R) is a registered trademark in the U.S. and other countries.

About Send2Press:
Celebrating its 10th anniversary in 2010, Send2Press(R) (a service of Neotrope) offers best-in-class affordable news distribution directly to working print and broadcast media, but also online and social media, and deep into search engines using proprietary Neotrope ContextEngine(R) technology. Originally known as Mindset Netwire, Send2Press was the first (and is still) the only newswire service whose staff is comprised entirely of working journalists, published authors, and accredited PR professionals. Learn more about Send2Press(R) at www.Send2Press.com.

Neotrope and Children Awaiting Parents

L.A. PR Firm Neotrope Adopts Children Awaiting Parents Charity to Help Kids Find Homes

LOS ANGELES, Calif. /Advertising Industry Newswire/ — Neotrope and its Send2Press service are honored to make Children Awaiting Parents (CAP) its second “Adopted” charity program recipient for 2010. With this commitment, Neotrope aligns itself with CAP’s mission to find adoptive homes for America’s waiting children. As part of this program, Neotrope is providing PR solutions, news dissemination, and search marketing for CAP to help raise awareness to both media and the public regarding CAP programs, partners and other activities.

In 2009, CAP was also a recipient of Neotrope’s PR Grants program. Neotrope/Send2Press is also promoting CAP to its customers and other partners in order to bring additional resources together to help CAP widen its awareness in the small to medium business space.

“Children Awaiting Parents is thrilled to have the generous support of Neotrope/Send2Press,” stated Mark Soule, Executive Director of Children Awaiting Parents. “Our organization’s communications have benefited from their professionalism and we are grateful for their commitment to our mission.”

“We’ve been honored the past two years in providing promotional services for Children Awaiting Parents, in order to help them raise awareness for their good works,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “It’s my belief that there is nothing more important than nurturing all children in this country, and ensuring they have a place to grow and one day find their own places in the world. All of us need to make sure children without a real home today find someone to nurture them, and no one works harder than CAP at this goal. Hopefully our efforts have, and will, in some small way help more people learn about CAP and their generous programs.”

About Children Awaiting Parents:

Children Awaiting Parents, Inc. (CAP) is a national, nonprofit 501(c)(3) organization governed by a volunteer board of directors. For 38 years, CAP has been dedicated to finding adoptive homes for America’s waiting children.

CAP’s mission is to recruit foster and adoptive families across the United States for children who have been waiting the longest for a family. Our waiting children are often older, minorities, sibling groups who wish to be placed together, or children with emotional, mental and/or physical disabilities — children who are typically categorized as “special needs” or “hardest to place.” To learn more visit www.childrenawaitingparents.com .

About Neotrope:

Since 1983 Neotrope has provided affordable targeted news dissemination Direct-to-Editors(TM), professional press release writing, and agency of record services to small and medium businesses, along with services like photography, graphic design, Web development/hosting, and search engine optimization and marketing. The company pioneered the concept of search optimization of press release content back in 1997. All Neotrope/Send2Press staff are accredited public relations (PR) professionals and/or working journalists.

Neotrope is a member of the Better Business Bureau (BBB) and BBBOnLine Program; a member of GS1 (formerly Uniform Code Council) and can generate barcodes; is listed with Bowker for ISBNs; is listed with the RIAA for ISRCs; and was an INC. 5000 company in 2009. Neotrope is a registered trademark in the U.S. and other countries.

Additional information regarding adoption programs for charity/nonprofits can be found at: http://send2press.com/nonprofit.shtml .

About Send2Press:

Celebrating its 10th anniversary in 2010, Send2Press(R) (a service of Neotrope) offers best-in-class affordable news distribution directly to working print and broadcast media, but also online and social media, and deep into search engines using proprietary Neotrope ContextEngine(R) technology. Send2Press is unique because it was the first newswire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts. Learn more about Send2Press(R) at www.Send2Press.com .

Send2Press will offer a special discount program to any company/organization which chooses to help support CAP, either through direct donations or sponsorship.

AIN0710-starlight-neotrope

Neotrope ‘Adopts’ Starlight Children’s Foundation and will Provide PR Services Pro Bono

LOS ANGELES, Calif. /Advertising Industry Newswire/ — Neotrope and its Send2Press service are honored to make Starlight Children’s Foundation its premier “Adopted” charity program recipient. With this commitment, Neotrope aligns itself with Starlight’s mission to help seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. As part of this adoption program, Neotrope is providing PR solutions, news dissemination, and search marketing for Starlight to help raise awareness to both media and the public regarding Starlight programs, partners and other activities.

In 2009, Starlight was also a recipient of Neotrope’s PR Grants program. Neotrope/Send2Press is also promoting Starlight to its customers and other partners in order to bring additional resources together to help Starlight widen its awareness in the small to medium business space.

“Although Starlight is well known in certain U.S. markets, I often say that Starlight is still a well-kept secret to most Americans,” says Paula Van Ness, CEO of Starlight. “Through its grant program in 2009, Neotrope already made great strides for us in the awareness arena. But since they have adopted us on an ongoing basis, it gives me great hope that Starlight will soon become a household name.”

“We’ve been honored the past two years in providing promotional services for Starlight, in order to help them raise awareness for their good works,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “With all of the crises in the world, we have to remember that children and families are still the beating heart of everything that truly matters in this country. Hopefully our efforts have, and will, in some small part help more people learn about Starlight and their wonderful programs.”

About Neotrope:

Since 1983 Neotrope(R) has provided affordable targeted news dissemination Direct-to-Editors(TM), professional press release writing, and agency of record services to small and medium businesses, along with services like photography, graphic design, Web development/hosting, and search engine optimization and marketing. The company pioneered the concept of search optimization of press release content back in 1997. All Neotrope/Send2Press staff are accredited public relations (PR) professionals and/or working journalists.

Neotrope is a member of the Better Business Bureau (BBB) and BBBOnLine Program; a member of GS1 (formerly Uniform Code Council) and can generate barcodes; is listed with Bowker for ISBNs; is listed with the RIAA for ISRCs; and was an INC. 5000 company in 2009. Neotrope is a registered trademark in the U.S. and other countries.

Additional information regarding adoption programs for charity/nonprofits can be found at: http://send2press.com/nonprofit.shtml .

About Send2Press:

Celebrating its 10th anniversary in 2010, Send2Press(R) (a service of Neotrope) offers best-in-class affordable news distribution directly to working print and broadcast media, but also online and social media, and deep into search engines using proprietary Neotrope ContextEngine(R) technology. Send2Press is unique because it was the first newswire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts. Learn more about Send2Press at www.Send2Press.com .

Send2Press will offer a special discount program to any company/organization which chooses to help support Starlight, either through direct donations or sponsorship.

About Starlight Children’s Foundation:

When a child or teenager has a serious medical condition, everyone in the family is affected. For more than 25 years, Starlight Children’s Foundation(TM) has been dedicated to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. Starlight’s programs have been proven to distract children from their pain, help them better understand and manage their illnesses, and connect families facing similar challenges so that no one feels alone. Through a network of chapters and offices, Starlight provides ongoing support to children, parents and siblings in all U.S. states and Canadian provinces with an array of outpatient, hospital-based and Web offerings. Programs are also delivered internationally through affiliates in Australia, Japan and the United Kingdom. To learn more visit www.starlight.org .

Neotrope PR Los Angeles

Los Angeles PR Firm Launches ‘Adoption Program’ for National Non-Profits

LOS ANGELES, Calif. /Advertising Industry Newswire/ — Los Angeles-based PR firm Neotrope recently announced it has, as part of the company’s 27th anniversary this year, expanded its discount program for U.S.-based non-profit organizations “doing good,” and also started to “adopt” some very worthwhile causes where services are provided at no cost. Neotrope will provide discounts of 27% to 50% off to those charitable organizations needing assistance with public relations and marketing. Neotrope’s Send2Press(R) Newswire service will be providing the discounts on targeted news distribution, press release writing, and online promotion solutions.

“Due to the economy last year we were unable to provide our PR Grants Program in 2010,” said Neotrope CEO Christopher Simmons. “Thankfully, things are picking up, so we will be able to offer the grant program again for 2011, but in the meanwhile we’re extending these substantial discounts on our services to help non-profits ‘get the word out’ about their activities. We also hope to be able to ‘adopt’ a few very worthwhile groups and provide services at no cost as a corporate sponsor.”

Neotrope has already “adopted” both the Starlight Children’s Foundation, and the Paws of Life Foundation as part of this year’s adoption program, and will soon be adopting Children Without Parents.

For more information on the free discount program for non-profits, visit:
www.Send2Press.com/nonprofit.shtml .

About Neotrope:

Established in 1983 by creative guru Christopher Laird Simmons (a member of ASCAP and PRSA), and best-selling author J.L. Simmons, PhD, Neotrope(R) is a privately held company involved in brand marketing as well as entertainment publishing. Neotrope (www.neotrope.com) was an Inc. 5000 company in 2009, and is an accredited member of the BBB with an A+ rating. The company has provided discounted services for non-profits for more than two decades, sponsors numerous worthwhile causes, and offers a semi-annual (not every year) PR Grants program.

About Send2Press:

Celebrating its 10th anniversary in 2010, Send2Press (a service of Neotrope) offers best-in-class affordable Direct-to-Editors(TM) news distribution to working print and broadcast media, but also online and social media, and deep into search engines using proprietary ContextEngine(R) technology. Send2Press is unique because it was the first wire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts.

For more information about Neotrope’s Send2Press services for non-profit orgs, and for small to medium business promotion, visit: www.Send2Press.com .

Neotrope PR Grant program

Neotrope PR Grant Program helps nonprofit Special Equestrians gain international media attention

WARRINGTON, Pa. and TORRANCE, Calif. /Advertising Industry Newswire/ — Last year Special Equestrians was one of 10 nonprofits chosen from nearly 600 applicants to receive part of $25,000 in PR service grants for 2009. “We’ve always taken corporate social responsibility very seriously, and it gives all of us here a warm and fuzzy feeling to do what little we can to give something back to worthwhile causes,” said Neotrope CEO and co-founder, Christopher L. Simmons. “We learned many years ago that it was better to donate our expertise than simply writing checks, as it provided more real support for the non-profit organization. Our annual PR Grant Program is just one of our ways of giving back.”

Neotrope PR Grant program“We have appeared in local print and Websites such as Business Week, and Therapy Times, and even Live Strong — but without a doubt the biggest thrill has been seeing our name published in ‘Frommer’s Guide to 500 Places Where You Can Make a Difference,'” said Tammy Westney, Executive Director of Special Equestrians. “We had just sent out a press release with Neotrope about volunteers doing projects at our agency during Earth Week, when we received a call from Frommer’s Guides asking if we would like to be listed. I said we would be thrilled, and we are. Neotrope has done more to raise our profile than we could have ever imagined, and we thoroughly enjoyed working with them!”

About Neotrope:
Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue. The Neotrope marketing team is led by Christopher Laird Simmons, who is an award-winning designer, photographer, musician, digital artist and PR pro. Other team members include accredited public relations professionals, working journalists and broadcast veterans. Simmons is a member of the Public Relations Society of America (PRSA), and ASCAP, and has been working in the PR field since 1981. Simmons has been widely interviewed by publications as diverse as Entrepreneur, Chicago Post Tribune, PCWorld, Produce Merchandising, and TrendWatch.

Neotrope(R) News Network sites generate more than 10 million page views per month from sites that include Send2Press(R) (www.Send2Press.com), California Newswire(R) (www.CaliforniaNewswire.com), and eNewsChannels(TM) (www.eNewsChannels.com).

About Special Equestrians:
Special Equestrians, a Forbes Enterprise Award winner, is a 501(c)3 non-profit Therapeutic Riding Program located at 2800 Street Road in Warrington, Pennsylvania. Their mission is to improve the physical, mental, and emotional well being of individuals with disabilities through the equine experience. Founded in 1982 Special Equestrians has grown from a one horse, one rider, one volunteer program to a thriving organization with 9 horses, 17 staff members, and over 100 volunteers serving 125 children and adults with emotional, mental and physical disabilities each year.

For more information please call 215-918-1001, or visit www.specialequestrians.org.

National Spokesperson for Starlight Children’s Foundation is Corbin Bleu

LOS ANGELES, Calif. — Starlight Children’s Foundation is pleased to announce that Corbin Bleu is the new national spokesperson for the nonprofit organization, which is dedicated to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. “Corbin has been a tireless supporter of Starlight for several years, and since our mission is very close to his heart, we are confident that he will present Starlight impeccably to the public,” said Paula Van Ness, CEO of Starlight.

“But also on a personal level, I’ve seen him interact with our children, and he has a way of making each child feel like he’s the only person in the room. That innate ability to connect heart-to-heart is Corbin’s greatest gift to our cause.”

Three years ago, Starlight introduced a group of young supporters termed ‘StarPower Ambassadors’ (www.starlight.org/starpowerambassadors) — youthful film and television actors, athletes and performers who commit to use their time, energy and initiative on behalf of seriously ill children and their families. Having been involved with Starlight even before this group was established, Corbin became an inaugural member and further devoted himself to brightening the lives of the seriously ill children that Starlight serves any way he could. He has spent countless hours with Starlight children both in and out of the hospital, has volunteered numerous hours of his time to support Starlight’s programs, and has represented Starlight at various events, including serving as the host of last year’s annual “A Stellar Night Gala.”

At this year’s A Stellar Night Gala (www.starlight.org/gala2009press) at the Beverly Hilton on Friday, March 27, Corbin Bleu was named the organization’s new national spokesperson.

“The work of Starlight is truly inspiring,” said Corbin. “It is a privilege for me to be able to represent an organization whose work has changed the lives of so many kids. I am proud to be representing them and their mission, but especially to participate in their amazing programs.”

Corbin Bleu has set up a fundraising page where his fans can help him support Starlight at www.firstgiving.com/corbinbleu.

Corbin Bleu gained international attention as part of the cast of the Emmy-award winning Disney Channel original “High School Musical” movie series and has evolved into one of the world’s hottest young talents. Bleu’s second studio album, entitled “Speed of Light,” was released this month and distributed by Hollywood Records. The first single from the album is “Moments That Matter.” His solo debut, “Another Side,” featured hit singles “Push it to the Limit” and “Deal With It” which both became a top 10 most downloaded songs on iTunes. Bleu’s first single, “Push it to the Limit” debuted at number 14 on the Billboard Hot 100 Chart. Bleu will star in William Dear’s “Free Style,” as Cale Bryant, a young motocross racer looking to win the Amateur National Championships while supporting his family. Bleu’s first leading film role was in Bart Freundlich’s “Catch That Kid,” opposite Kristen Stewart.

He went on to star in Disney Channel films, “Jump In.” Other film credits include Paul W.S. Anderson’s “Soldier” with Kurt Russell; Dean Parisot’s “Galaxy Quest” with Tim Allen and Sigourney Weaver, and Kinka Usher’s “Mystery Men” opposite Ben Stiller and Hank Azaria. On stage, Bleu starred in the Off-Broadway production of “Tiny Tim is Dead” as well as “Brothers of the Knight” with Debbie Allen. His numerous television credits include NBC’s “Flight 29 Down,” “ER” and Disney’s “Hannah Montana.” Bleu attended the prestigious Debbie Allen Dance Academy as well as the Los Angeles County High School for the Arts as a theatre major.

About Starlight Children’s Foundation

When a child or teenager has a serious medical condition, everyone in the family is affected. For 25 years, Starlight Children’s Foundation has been dedicated to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. Starlight’s programs have been proven to distract children from their pain, help them better understand and manage their illnesses, and connect families facing similar challenges so that no one feels alone. Through a network of chapters and offices, Starlight provides ongoing support to children, parents and siblings in all U.S. states and Canadian provinces with an array of outpatient, hospital-based and Web offerings. Programs are also delivered internationally through affiliates in Australia, Japan and the United Kingdom.

To learn more visit www.starlight.org.

Non-Profit PR Grant Program Recipients Announced for 2009

LOS ANGELES, Calif. — Neotrope(R), a brand identity, PR, and marketing firm established Jan. of 1983, announced today the 2009 Non-Profit PR Grant Program recipients: those non-profit organizations chosen to receive free public relations and newswire services. Neotrope previously donated $25K worth of services in 2000, and $22K in 2005. This year, services are being donated by Neotrope to worthy smaller non-profit and charitable organizations to celebrate the company’s 25th anniversary.

“We’re honored to be able to provide these services to smaller non-profits, many of whom have been hampered in their normal fund-raising efforts by the economic downturn,” said Neotrope CEO and co-founder, Christopher Simmons. “And perhaps help them continue to ‘do good’ in 2009 by raising their awareness to the media and public.”

Simmons continued, “We have always taken corporate social responsibility very seriously. We learned many years ago that it was better to donate our expertise than simply writing checks, as this provides more real support for the non-profit orgs in raising awareness of their efforts.”

There were 546 “qualified” applicants this year, nearly double prior years, but only ten were chosen for this PR Grant program. The deadline to apply was extended from November 12 to December 7. All qualified applicant organizations were also entered into a drawing to win a new One Laptop Per Child (OLPC) notebook, and will be offered additional services without cost. The value of the PR Grant services to be donated will vary by organization, with a total value of more than $25,000.

The 2009 Neotrope Non-Profit PR Grant Program Recipients are (in order chosen):

1) Children Awaiting Parents, Inc., New York

Children Awaiting Parents (www.ChildrenAwaitingParents.org) is dedicated to finding loving adoptive families for children waiting in foster care. We advocate nationally for adoption by bringing attention to the children, by promoting interest among people who could become permanent adoptive families, and by encouraging adoption friendly policies. We serve children across the United States.

2) Starlight Children’s Foundation, California

Starlight Children’s Foundation (www.starlight.org) helps seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. We offer entertainment programs that boost spirits, reduce the need for pain medication, and provide distraction therapy; educational programs that help sick children understand common medical procedures, manage their illnesses and develop coping strategies; technology-based programs that connect isolated, sick youth with their peers and enable them to keep up with their schoolwork; and family events that allow sick children and their families to relax, have fun, and reconnect outside the hospital environment.

3) Project SEED, Inc., California

Project SEED, Inc. (www.projectseed.org) is a 45-year old organization, founded in Berkeley, which successfully augments mathematics instruction in primarily low-performing public schools. The instructors are math specialists, who use a Socratic questioning pedagogy, to teach supplemental lessons in advanced mathematics in elementary and middle school classrooms. The regular classroom teachers learn dynamic teaching techniques for improving students’ participation and understanding. Rigorous external evaluations regularly show significant improvement on standardized mathematics achievement scores. Project SEED’s mission is to put young, low-income students on a pathway up and out of poverty, toward high school graduation and college. We prepare them for careers that require knowledge of the advanced mathematics we introduce and for careers that require problem solving and critical thinking skills.

4) Girls Write Now, Inc., New York

Girls Write Now (www.girlswritenow.org) is New York’s premier creative writing and mentoring organization for high school girls. We are a community of women writers — authors, editors, educators, journalists, playwrights, publishers, advertising and PR professionals, literary agents and more — on a mission. Through our core mentoring program, our goal is to provide a safe space for New York City’s high school girls to develop their creative, independent voices, explore careers in professional writing, and learn how to make healthy choices in school, career and life.

5) Paws of Life Foundation, Iowa

The Paws of Life Foundation (PoL) is dedicated to the education of search and rescue (SAR) dogs and their handlers. PoL (www.pawsoflife.org) works with responders at the local levels to assist with dog placement and training to become a reliable and valuable resource for law enforcement and public safety agencies in the case of lost or missing persons. When someone you care about goes missing, these are the people your local sheriff, police chief or fire department calls to assist in the search. We find working dogs, either through animal shelters or donation, and place them in search and rescue K9 programs nationwide. We also provide training, coaching and a “library” of knowledge and resources. Paws of Life was established in 2003 and works diligently to plan programming areas and develop a strong base on which to move forward. Our dogs have been placed with local search and rescue teams, law enforcement for drug dog use and with one FEMA Urban Search and Rescue Team.

6) Newhouse, Missouri

Recently Newhouse (www.newhouseshelter.org) celebrated 37 years of service to the poorest citizens in the metro area who are victims of domestic violence. With a mission to break the cycle of domestic violence by providing the tools that allow women to make positive choices and lead self-sufficient lives, Newhouse is located in the urban core of Kansas City, Missouri; uniquely positioning Newhouse to address an otherwise disenfranchised population. Newhouse takes a comprehensive approach to meet the needs of the women and children who turn to Newhouse for emergency shelter and for relief from the crushing distress of domestic violence.

7) World Savvy Inc., California

World Savvy’s (www.worldsavvy.org) mission is to educate and engage youth in community and world affairs, to prepare them to learn, work and live as responsible citizens in the global community. In our increasingly interconnected world, students need global literacy skills; including knowledge of other countries and foreign cultures, as well as the ability to synthesize information and draw connections across subject disciplines to succeed in personal and professional endeavors. In classrooms, workplaces and neighborhoods, we constantly interact with people from different backgrounds and cultures, and must learn to live and work cooperatively. More importantly, as future leaders, young people must learn to collectively navigate and address the world’s most pressing problems.

8) Special Equestrians, Pennsylvania

Special Equestrians (www.specialequestrians.org), a Forbes Enterprise Award winner, is a non-profit therapeutic riding program located in Warrington, Pennsylvania, serving Bucks, Montgomery, Philadelphia, and surrounding counties. Founded in 1982, Special Equestrians has grown from a one horse, one rider, and one volunteer program to a thriving organization with 9 horses, 18 staff members, and over 100 active volunteers, who served 142 children and adults with various emotional, mental and physical disabilities last year. Our clients come to us with more than 60 different physical and cognitive challenges including Cerebral Palsy, Spina Bifida, Down Syndrome, Muscular Dystrophy and Autism Spectrum Disorder. Our riders represent diverse ethnic and socio-economic backgrounds. 80 percent of our clients are children.

9) Barnabas International, Inc., Florida

Barnabas International, Inc. (www.biijax.org) exists to love and encourage live-alone-at-home senior citizens enabling them to live longer, healthier, more grace and purpose filled, independent lives. We engage seniors in team-oriented community service opportunities to give them fulfillment and to aid more than 30 non-profit organizations in our community. We transport the seniors via a 26-passenger bus to the non-profit, supply age-appropriate service tasks, provide a nutritious lunch and return transportation.

10) Museum of Photographic Arts, California

The mission of the Museum of Photographic Arts (www.mopa.org) is to inspire, educate and engage the broadest possible audience through the presentation, collection, and preservation of photography, film and video. Since its founding in 1983, the Museum of Photographic Arts (MoPA) has been devoted to collecting, conserving and exhibiting the entire spectrum of the photographic medium. The museum’s endeavors consistently address cultural, historical and social issues through its exhibitions and public programs. The Museum of Photographic Arts is accredited by the American Association of Museums and is a member-supported, private, non-profit institution.

OLPC Drawing Winner

The winner of the OLPC drawing is the Middle College High School National Consortium, Inc. (www.mcnc.us).

About Neotrope(R)

Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue. The Neotrope marketing team includes Christopher Laird Simmons, who is an award-winning designer, photographer, musician and digital artist. Other team members include accredited public relations professionals, working journalists and broadcast veterans. Simmons is a member of the Public Relations Society of America (PRSA), Graphic Artists Guild, and ASCAP. Simmons has been widely interviewed by publications as diverse as Entrepreneur, Chicago Post Tribune, PCWorld, and TrendWatch. Neotrope brands include Send2Press(R), California Newswire(R), Mindstock(R), eMediaKit(TM), and ContextEngine(R).

[tags]Neotrope NonProfit PR Grants, Christopher Simmons[/tags]

08-0425-neotrope_72dpi

Neotrope Extends PR Grant Application Deadline for U.S. Non-Profits

TORRANCE, Calif. — Neotrope(R), a brand identity, PR, and marketing firm established Jan. of 1983, has extended the 2009 grant application deadline for non-profit organizations, from Nov. 12th, to Dec. 7th, 2008, due to the recent U.S. elections. The company is donating $25,000 in free public relations and newswire services to worthy smaller non-profit and charitable organizations to celebrate its 25th anniversary. Neotrope previously donated $25K worth of services in 2000, and $22K in 2005; and has provided discounted or free services to various non-profits for more than 20 years.

neotrope pr grants“We have extended the deadline as we heard from many folks that they ‘just learned about’ the grant once they were done donating time to various candidates in the recent elections,” said Neotrope CEO and co-founder, Christopher Simmons. “We’ve had nearly 200 organizations across the U.S. apply already since mid-October, and this really shows the need for this kind of support for the smaller non-profits.”

Simmons continued, “As mentioned in our October 1st press release, we’ve always taken corporate social responsibility very seriously, and it gives all of us here a warm and fuzzy feeling to do what little we can to give something back to worthwhile causes. We learned many years ago that it was better to donate our expertise than simply writing checks, as it provided more real support for the non-profit org.”

“Many smaller non-profits have been suffering from lower revenues this year, due to the economy; and it’s been harder than ever for some orgs to raise awareness. Hopefully this program, as in past years when we’ve done this, will help.”

Non-profit organizations may apply for the grant through December 7th, 2008 (extended from Nov. 12th). Organizations will be selected based on various factors related to “doing good,” and the amount donated to each selected non-profit will vary. Half of the grants will be provided to California-based non-profits, who will receive additional promotional assistance through California Newswire(R) along with a free eMediaKit(TM). Additionally, all 501(c)(3) organizations automatically qualify for a 20% service discount.

All qualified applicant organizations will be entered into a drawing to win a new One Laptop Per Child (OLPC) notebook which can be used for fund-raising purposes.

The 2009 Neotrope PR grant application can be found at http://www.Send2Press.com/non-profit/index.shtml.

Neotrope, and its division Send2Press Newswire (www.Send2Press.com), have previously sponsored art benefits contributing to aid efforts for the homeless in Chicago, groups providing environmentally sustainable housing in areas of the world where disaster has left people without adequate shelter; and to orgs who raise money for Tanzanian AIDS orphans. Neotrope also sponsors entertainment events as diverse as Apple QuickTime shows, and both-coasts music showcases for indie bands, including the LAMN Jam series presented by the Los Angeles Music Network.

Past recipients of the PR grant program include the Native Voices Foundation: “Thank you so much for putting Native Voices Foundation under your wings and on the U.S. map as never before,” said Suzy Chaffee (“Chapstick”), Olympian, and Co-chair of NVF. “Your encouragement, savvy coaching, and access to the major newspapers in America, has been priceless in getting out our message.”

About Neotrope(R)

Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue. The Neotrope marketing team includes Christopher Laird Simmons, who is an award-winning designer, photographer, musician and digital artist. Other team members include accredited public relations professionals, working journalists and broadcast veterans. Simmons is a member of the Public Relations Society of America (PRSA), Graphic Artists Guild, and ASCAP; and has been working in the P.R. field since 1981. Simmons has been widely interviewed by publications as diverse as Entrepreneur, Chicago Post Tribune, PCWorld, and TrendWatch.

Oct. 1, 2008 grant announcement:

http://pdf.send2press.com/news_2008-10-1001-001.pdf

Jan. 2005 grant announcement:

http://www.send2press.com/newswire/2005-01-0128-002.shtml

Aug. 2000 grant announcement:
http://www.neotrope.com/text/news_PR_00-0802.shtml .

[tags]Christopher Simmons, Neotrope interactive, PR grants for nonprofits, eMediaKit, ContextEngine[/tags]

Card Cafe Announces ‘Charity Builder’ Fund Raising Tool for Non-Profits

OREM, Utah, Oct. 1 — Card Cafe, a global technology provider, today announced the launch of Charity Builder. Charity Builder is a tool which enables non-profit organizations throughout the United States to leverage the vast greeting card industry to help them raise money. “From the beginning, Card Cafe has been focused on giving to charities. This makes the Charity Builder that much more exciting to me. 30% of the revenue goes back to the non-profit while Card Cafe manages the site for them. This is a tremendous opportunity for charities small and large,” said Teague Bengtzen, President of Card Cafe.

Americans spend $7,500,000,000 annually on greeting cards with the average household purchasing 30 cards per year. More people are going to the internet to purchase their printed greeting cards than ever before. Card Cafe is unique in that it will mail the cards for the customer in a stamped envelope.

With the Charity Builder, businesses who donate to non-profits can now give even more money by simply purchasing customer gifts, employee incentives, etc. through the non-profit’s site.

“We will put the logo of the charity on the site and set up their online business for them. Their site offers greeting cards, gift baskets, chocolate, gourmet popcorn and gift cards,” said Kira Case, Vice President of Card Cafe, “We even help with the marketing. This is an exciting new way for charities to make extra money year round.”

Non-profit organizations can go to www.1to1Specialists.com or call Randy Barney at (888) 426-5095 to learn more about the Charity Builder.

Card Cafe was founded in 2005 as an easy way to keep in touch with people through online ordering of printed greeting cards. It quickly developed into a leading technology provider. Card Cafe produces more than two million cards each year. In 2008 Card Cafe launched a commercial division called 1:1 Specialists (www.1to1Specialists.com). 1:1 Specialists focuses on providing web-to-print and marketing technology for many industries.

[tags]Card Cafe Charity Builder, Teague Bengtzen, printed greeting cards[/tags]

08-0425-neotrope_72dpi

Non-Profit Organizations to Receive Marketing Grants from Los Angeles PR Firm

LOS ANGELES, Calif. — Neotrope®, a brand identity, PR, and marketing firm established Jan. 1983, is donating $25,000 in free public relations and newswire services to worthy non-profit and charitable organizations to celebrate its 25th anniversary. Neotrope previously donated $25K worth of services in 2000, and $22K in 2005; and has provided discounted or free services to various non-profits for more than 20 years. Organizations may apply for this program starting today. “This is our way of supporting some of the numerous smaller organizations we feel need help to ‘get the word out’ about their efforts,” said Neotrope CEO and co-founder, Christopher Simmons. “Many smaller non-profits have been suffering from lower revenues this year, due to the economy; and it’s been harder than ever for some orgs to raise awareness. We’ve always taken corporate social responsibity very seriously, and it gives all of us here a warm and fuzzy to do what little we can to give something back to worthwhile causes.”

Neotrope USANeotrope, and its division Send2Press Newswire (www.Send2Press.com), have previously sponsored art benefits contributing to aid efforts for the homeless in Chicago, groups providing environmentally sustainable housing in areas of the world where disaster has left people without adequate shelter; and to orgs who raise money for Tanzanian AIDS orphans. Neotrope also sponsors entertainment events as diverse as Apple QuickTime shows, and both-coasts music showcases for indie bands, including the LAMN Jam series presented by the Los Angeles Music Network.

Non-profit organizations may apply for free services starting October 1st, through November 12th, 2008. Organizations will be selected as applications are received, and the amount donated to each selected non-profit will vary. Half of the grants will be provided to California-based non-profits, who will receive additional promotional assistance through California Newswire®. Additionally, all 501(c)(3) organizations automatically qualify for a 20% service discount. Finally, all qualified applicant organizations will be entered into a drawing to win a new One Laptop Per Child (OLPC) notebook which can be used for fund-raising purposes.

The 2009 Neotrope PR grant application can be found at

http://www.Send2Press.com/non-profit/index.shtml.

Past recipients of the PR grant program include the Native Voices Foundation (www.nativevoices.org and www.snow-riders.org). “Thank you so much for putting Native Voices Foundation under your wings and on the U.S. map as never before,” said Suzy Chaffee (“Chapstick”), Olympian, and Co-chair of NVF. “Your encouragement, savvy coaching, and access to the major newspapers in America, has been priceless in getting out our message.”

About Neotrope®

Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue. The Neotrope marketing team includes Christopher Laird Simmons, who is an award-winning designer, photographer, musician and digital artist. He is a member of the Public Relations Society of America (PRSA), Graphic Artists Guild, and ASCAP. Simmons has been widely interviewed by publications as diverse as Entrepreneur, Chicago Post Tribune, PCWorld, and TrendWatch. Other team members include accredited public relations professionals, working journalists and broadcast veterans.

About Send2Press® Newswire

Send2Press offers best-in-class affordable Direct-to-Editors™ news distribution and alternative placement of news content to improve its “persistence” versus the traditional one-shot approach. In addition to sending news directly to working journalists, print and broadcast media, Send2Press places news into social networks and deep into search engines using proprietary ContextEngine® press release optimization technology developed in 1997. For more information on Send2Press, visit: http://www.Send2Press.com.

Jan. 2005 grant announcement:

http://www.send2press.com/newswire/2005-01-0128-002.shtml

Aug. 2000 grant announcement:

http://www.neotrope.com/text/news_PR_00-0802.shtml

Neotrope is a U.S. registered trademark and service mark, with international trademark applications pending. Send2Press, California Newswire, and ContextEngine are registered trademarks of Neotrope. All other trademarks acknowledged.

[tags]Christopher Simmons, Neotrope Interactive, ContextEngine deep linking technology, DotComMojo, PR grants for nonprofits[/tags]