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    Category: NEWS: Pharma Marketing

    Beth Thompson joins CMI as VP Qualitative Research for Pharma Industry Marketing Analysis

    0
    • by Christopher Laird Simmons
    • in Headlines · NEWS: Industry News · NEWS: Market Research · NEWS: Pharma Marketing · NEWS: Staff & Career
    • — 9 Mar, 2013
    Beth Thompson

    ATLANTA, Ga. /Advertising Industry Newswire/ — Beth Thompson has joined CMI as Vice President, Qualitative Research. Thompson brings a 20-year track record of successfully conducting highly complex domestic and global marketing research with a focus on the pharmaceuticals and life sciences industries. CMI Research is a leader in marketing research services and insight.

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    Pfizer and CMI Research team at PMRG for: Engaging Stakeholders with A Story – 3 Tips to Improve Research Reporting

    0
    • by Christopher Laird Simmons
    • in Headlines · NEWS: Healthcare Marketing · NEWS: Industry News · NEWS: Pharma Marketing · NEWS: Shows and Events
    • — 9 Mar, 2013
    Pfizer and CMI Research team at PMRG for: Engaging Stakeholders with A Story – 3 Tips to Improve Research Reporting

    ATLANTA, Ga. /Advertising Industry Newswire/ — At the PMRG National Annual Conference March 10-12 in Maryland, Pfizer and CMI Research will present: “Engaging Stakeholders with A Story – 3 Tips to Improve Research Reporting.” The presentation will be based on actual results of a recent study conducted of mothers of children with a medical condition to evaluate opportunities for a medication.

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    Product Launch: Elixir of Life KI Therapy Serum from E’shee Clinical Esthetic

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Industry News · NEWS: Pharma Marketing · NEWS: Product Launches · NEWS: Retail Business
    • — 12 Mar, 2012
    Product Launch: Elixir of Life KI Therapy Serum from E’shee Clinical Esthetic

    PHILADELPHIA, Pa. /Advertising Industry Newswire/ — E’shee Clinical Esthetic announced a new skin care product based on a combination of stem cell and infrared nanotechnology. It is the most potent skin care formula that combines gene therapy (FGF-1 peptide) and Far Infrared Powder (FIR) to rejuvenate and restore the beauty of damaged or aging skin. This new Elixir of Life Serum helps to activate the body’s stem cells to repair damaged tissue and skin regeneration.

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    Integrative Logic Earns 2010 AMY Award for Work with Galderma Labs

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Industry Awards · NEWS: Industry News · NEWS: Pharma Marketing · NEWS: Websites
    • — 6 May, 2010
    Integrative Logic Earns 2010 AMY Award for Work with Galderma Labs

    ATLANTA, Ga. /Advertising Industry Newswire/ — Integrative Logic, a leading full-service, integrated database marketing provider, earned a 2010 Atlanta Marketer of the Year (AMY) Award from the Atlanta Chapter of[...]

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    Pharmaco Marketing: Eularis Reports Help Do More for Real Growth

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Industry News · NEWS: Pharma Marketing
    • — 13 Apr, 2010
    Pharmaco Marketing: Eularis Reports Help Do More for Real Growth

    LONDON, U.K. /Advertising Industry Newswire/ — The pharmaceutical industry is facing unprecedented challenges on many fronts – a slew of patient expiries, a lack of blockbusters in the pipeline to[...]

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    CityMade Logistics to market Celox™ – Battlefield and hospital tested medical product used to clot blood, stop bleeding

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    • by Carly Zed Zander
    • in Headlines · NEWS: Industry News · NEWS: Pharma Marketing
    • — 16 Sep, 2009
    CityMade Logistics to market Celox™ – Battlefield and hospital tested medical product used to clot blood, stop bleeding

    BUFFALO, N.Y. /Advertising Industry Newswire/ — U.K. Medical products manufacturer MedTrade Products Ltd. has selected CityMade Logistics to manage the sales, marketing and distribution of Celox(TM) blood clotting products throughout[...]

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    New report from Eularis: Pharmaceutical eMarketing using Social Media – How to Use It Effectively

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: eMarketing · NEWS: Industry News · NEWS: Market Research · NEWS: Pharma Marketing
    • — 8 Sep, 2009
    New report from Eularis: Pharmaceutical eMarketing using Social Media – How to Use It Effectively

    NEW YORK, N.Y. and LONDON, U.K. /Advertising Industry Newswire/ — Eularis is announcing the release of its report “How To Harness The Power Of Social Media In Pharmaceutical eMarketing.” This[...]

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    Eularis to Hold Pharmaceutical Marketing ROI MasterClass in London

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    • by Carly Zed Zander
    • in EVENTS: Seminars and Trade Shows · Headlines · NEWS: Industry News · NEWS: Pharma Marketing · NEWS: Shows and Events
    • — 18 May, 2009
    Eularis to Hold Pharmaceutical Marketing ROI MasterClass in London

    LONDON, U.K. — Dr. Andree Bates, President of the Pharmaceutical analytics company Eularis, will be delivering a MasterClass on how to tell if you are making the wrong marketing decision.[...]

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    Market Research: Eularis Analyzes Pre-Launch Brand Planning with New Pharma Industry Report

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Branding · NEWS: Industry News · NEWS: Market Research · NEWS: Pharma Marketing
    • — 17 Nov, 2008
    Market Research: Eularis Analyzes Pre-Launch Brand Planning with New Pharma Industry Report

    NEW YORK, LONDON, TOKYO — In today’s environment, Pharmaceutical companies find themselves in a bind. Drug launches used to be able to achieve high sales and profits – until recently.[...]

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    Eularis Releases First-Ever Study on ROI of Pre-Launch Named Patient Programs

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    • by Carly Zed Zander
    • in Headlines · NEWS: Industry News · NEWS: Market Research · NEWS: Pharma Marketing
    • — 16 Sep, 2008
    Eularis Releases First-Ever Study on ROI of Pre-Launch Named Patient Programs

    NEW YORK, N.Y. — Eularis today announced the release of a first-ever study on the ROI of named patient programmes (NPP), also known as compassionate use programs. The paper, “Implementing[...]

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    STG Media Launches Marketing Effort for Resolve Smoking Cessation Lozenge

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Industry News · NEWS: Pharma Marketing · NEWS: Product Launches
    • — 5 Sep, 2008
    STG Media Launches Marketing Effort for Resolve Smoking Cessation Lozenge

    TEMPE, Ariz. — Nearly 1 of every 5 deaths is related to smoking. Cigarettes kill more Americans a year than alcohol, car accidents, suicide, AIDS, homicide and illegal drugs combined.[...]

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    Branded Pharmaceutical Companies Can Expect to See Sales Drops of up to 70 Percent After Patent Expiration from Generic Competition

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    • by Carly Zed Zander
    • in Headlines · NEWS: Industry News · NEWS: Market Research · NEWS: Pharma Marketing
    • — 14 Jul, 2008
    Branded Pharmaceutical Companies Can Expect to See Sales Drops of up to 70 Percent After Patent Expiration from Generic Competition

    NEW YORK, N.Y. and TOKYO, JAPAN — Branded Pharmaceutical companies are painfully aware of the astronomical growth of Generics competition. By the end of this year, Branded drug patents accounting[...]

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    Eularis Addresses Marketing Return at Japanese Pharma Marketing Excellence Conference

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Industry News · NEWS: Pharma Marketing · NEWS: Shows and Events
    • — 21 May, 2008
    Eularis Addresses Marketing Return at Japanese Pharma Marketing Excellence Conference

    TOKYO and LONDON, UK — Dr. Andree Bates, president of the New York and London-based pharmaceutical analytics company Eularis, delivered a presentation on how to tell if you are making[...]

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    Pharmaceutical Market Research Summit: Eularis to Address Making the Right Research Decision for ROI

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Industry News · NEWS: Pharma Marketing · NEWS: Shows and Events
    • — 22 Apr, 2008
    Pharmaceutical Market Research Summit: Eularis to Address Making the Right Research Decision for ROI

    Dr. Andree BatesNEW YORK, N.Y. and LONDON, U.K. — Dr. Andree Bates, president of the pharmaceutical analytics company Eularis, will be delivering a presentation on Making the Right Research Decision for ROI – The Link Between Research and Decisions on Bottom Line Return.

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    Eularis Exposes Hidden Barriers to Patient Adherence with New Pharmaceutical Industry Report

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Industry News · NEWS: Market Research · NEWS: Pharma Marketing
    • — 14 Mar, 2008
    Eularis Exposes Hidden Barriers to Patient Adherence with New Pharmaceutical Industry Report

    NEW YORK, N.Y. and LONDON, U.K. — Costing the global pharmaceutical industry an estimated $30 billion per year and causing an estimated 125,000 deaths per year in the United States, patient non-adherence is a looming issue in the healthcare industry. Eularis has responded to this problem with a new report, available today, titled, “Ensuring Profitable Patient Adherence Programs.”

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    Eularis to Address Marketing Return at Measuring Marketing ROI in Pharma Conference in London

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    • by Carly Zed Zander
    • in Headlines · NEWS: Industry News · NEWS: Pharma Marketing · NEWS: Shows and Events
    • — 11 Mar, 2008
    Eularis to Address Marketing Return at Measuring Marketing ROI in Pharma Conference in London

    NEW YORK, N.Y. and LONDON, U.K. — Dr. Andree Bates, president of the pharmaceutical analytics company Eularis, will be delivering a presentation on meeting the challenges of measuring ROI within the changing dynamics of the pharma industry. On Wednesday 26 March 2008, Dr. Bates will deliver a presentation titled, “Are You Up to the Challenge of Measuring ROI in Changing Dynamics of the Pharma Industry?”

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    Myo-Med, Tom Brady and STG Media Corp. Team Up to Tackle 2008 Advertising Campaign

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Advertising Services · NEWS: Industry News · NEWS: Pharma Marketing
    • — 5 Mar, 2008
    Myo-Med, Tom Brady and STG Media Corp. Team Up to Tackle 2008 Advertising Campaign

    quarterback Tom BradyTEMPE, Ariz. — Superbowl quarterback, Tom Brady has agreed to be the face of Myo-Med, for the launch of their 2008 media campaign. BioForce, the makers of Myo-Med, recently appointed STG Media Corp. as their agency of record to assist them in creating brand awareness among athletes and arthritis sufferers nationwide.

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    Saatchi & Saatchi Healthcare Communications Group Teams with Google and Yahoo! in Tech Circuit Training

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Industry News · NEWS: Pharma Marketing
    • — 7 Feb, 2008
    Saatchi & Saatchi Healthcare Communications Group Teams with Google and Yahoo! in Tech Circuit Training

    NEW YORK, N.Y. — Brand teams at a leading New York healthcare communications group are taking their digital skills to the next level at a day-long Tech Fit fair on Tuesday, February 12, 2008, at Saatchi & Saatchi Healthcare Communications Group (SSHCG) headquarters in lower Manhattan. According to Sam Welch, SSHCG president, “Tech Fit isn’t the usual show and tell one-off. It is the latest innovation in SSHCG’s ongoing program of digital training.”

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    Eularis to Address Marketing Return at Pharmaceutical Marketing Society Half-day Conference in London

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Industry News · NEWS: Pharma Marketing
    • — 20 Nov, 2007
    Eularis to Address Marketing Return at Pharmaceutical Marketing Society Half-day Conference in London

    NEW YORK, N.Y. and LONDON, U.K. — Dr. Andree Bates, president of the pharmaceutical analytics company Eularis, will be delivering a presentation on marketing return at the Pharmaceutical Marketing Society Half-day Conference: ROI or RIP. At 2:30 p.m. on Monday 26 November 2007, Dr. Bates will deliver a presentation titled, “What Can Be Measured?”

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    Marketing Research: Maximizing the Bottom Line in Pharmaceutical Marketing

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Industry News · NEWS: Market Research · NEWS: Pharma Marketing
    • — 1 Nov, 2007
    Marketing Research: Maximizing the Bottom Line in Pharmaceutical Marketing

    LONDON, U.K. — Eularis is announcing the release of an update to its report, “Ensuring Profitable Return-on-Investment (ROI) in Pharmaceutical Marketing: Using Analytics and Metrics to Improve the Bottom Line.” Originally offered in February 2007, the comprehensive report has been revised to provide pharmaceutical marketers with a competitive edge and the latest research information.

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    Eularis is Reshaping Pharmaceutical Analytics Under New Corporate Identity

    0
    • by Carly Zed Zander
    • in Headlines · NEWS: Advertising Services · NEWS: Industry News · NEWS: Pharma Marketing · NEWS: Websites
    • — 24 Sep, 2007
    Eularis is Reshaping Pharmaceutical Analytics Under New Corporate Identity

    NEW YORK, N.Y. and LONDON, U.K. — Campbell Belman, an established pharmaceutical analytics company, today introduces its new name: Eularis. This announcement reflects the significant growth the Company has achieved across its full range of pharmaceutical analytics products, which have helped tailor the advertising and marketing programs of its global top-tier clients.

    Read more
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