Category Archives: Political Marketing

AIN0512-usgeocod

Political Orgs Can Now See How Redistricting Has Changed 2012 Election Congressional Districts with USgeocoder

SAN JOSE, Calif. /Advertising Industry Newswire/ — GIS software and technology company, Online Image, recently announced the Geocoded Address Batch Processing Service for New Congressional District Matching. Specifically of interest to political organizations, campaign coordinators, and marketing efforts, this service is the first to match addresses to newly redrawn districts, enabling organizations to update their member address files and direct their members to support the candidates they endorse for the 2012 elections.

The new district address batch matching is processed by USgeocoder, the flagship product of Online Image. USgeocoder determines the location of each address, identifies its census block, produces congressional district information, and returns the address file to the organization with district information appended. Using proprietary algorithms, USgeocoder achieves greater than 99.8 percent accuracy for new congressional district matching.

According to Mitchell Pearce, CEO of Online Image: “If an organization wants its members to support a particular candidate, it must first know which members are in that candidate’s district. Due to recent state redistricting, more than 80 percent of the nation’s congressional districts have changed. Many voters are no longer in the same districts they were before. Our batch address process makes this discovery painless for organizations.”

Online Image updates its data files as the U.S. Postal Service updates its address files and the states complete redistricting source data. As of today, based on source files currently available, USgeocoder batch processes addresses in 48 states and territories for new congressional district matching.

To learn more about address to congressional district matching, visit: http://usgeocoder.com/offer_data_processing .

About Online Image:
Based in San Jose, California, Online Image specializes in GIS data processing and mapping, advocacy management, custom web programming, and business management. USgeocoder, a wholly-owned subsidiary of Online Image, provides best-in-class affordable geocoding solutions for political districts, mailing delivery, census geographies, demographics, statistics, address attribute appending, and mapping needs. It is a Geographic Information System (GIS) application designed to serve and assist political campaigns, lobbying and advocacy, government, sales tax compliance, and marketing organizations.

creative guru Juliet Annerino pin-up

Ron Paul Presidential Campaign Gets Leg Up with Calendar Girls

LOS ANGELES, Calif. /Advertising Industry Newswire/ — The “Pin-Ups for Ron Paul” 2012 calendar produced by L.A.-based creative guru Juliet Annerino has arrived, just in time to give Paul’s campaign and supporters a “leg up” on the competition. Twelve women from all across the country are featured; students, writers, artists, and businesswomen, every one an outspoken activist for peace and freedom – this sexy collection of female activists is the most innovative way to spread the message of 2012 presidential candidate Ron Paul.

The calendar, which was independently produced and not affiliated with the official Ron Paul Campaign, includes quotes from great statesman, authors and visionaries like Thomas Jefferson, Benjamin Franklin, Ernest Hemingway, and Dr. Martin Luther King Jr., along with quotes from Dr. Ron Paul on current and timeless issues.

The calendar’s creator, Juliet Annerino (shown in the bikini photo), explains, “This is a pretty package for a powerful message. Peace + Freedom = Beautiful!”

20 percent of all proceeds go in support of Dr. Paul’s run for the presidency in 2012. The calendar was recently featured on The Colbert Report, Politico.com and the New York Daily News.

Juliet Annerino, along with several of the Los Angeles-based Calendar Girls are hosting a “Holiday Party with the Pin Ups for Ron Paul” free event in Hollywood, Wednesday, November 30, 7 p.m.- 11 p.m. at Cafe Entourage, 1600 Vine St., Los Angeles, CA 90028.

For ordering info, pictures and video, see: http://www.PinUps4RonPaul.com .

Ravi Singh 2011

Political Marketing Expert Ravi Singh interviewed on CNN en Espanol

WASHINGTON, D.C. /Advertising Industry Newswire/ — On Monday, January 31st on Cala, journalist Ismael Cala will interview Ravi Singh, a young Indian marketing guru who has been behind several digital political campaigns around the world. With his company ElectionMall.com, Singh continues to be a pioneer in digital political campaigns.

Among his many campaigns, the most successful one was created for current Colombian President, Juan Manuel Santos, where he helped Santos gain online support during his electoral campaign.

Singh will talk about the digital revolution in Latin America and the importance of Social Media as a means of communication in the political and business world.

Moreover, Singh will reveal his 10 tips to open and manage a successful Twitter account.

Cala, Monday through Friday at 9 p.m. (ET) on CNN en Espanol (for channel information, please contact your cable provider).

About CNN en Espanol:
CNN en Espanol, CNN’s independently produced 24-hour network in Spanish, provides continuous news coverage of major world events, live breaking coverage supported by context and in-depth analysis, worldwide business and financial news, global weather updates, sports and feature programming on such topics as health, technology and entertainment. It is currently available in 25 million cable and DTH households throughout Latin America, and 5 million households across the United States. In its 13 years, the network has set the standard for credible, timely and relevant news coverage that offers viewers a unique way to engage with their world, providing them with all the news, information and actuality they need to stay informed and make smart decisions to secure their futures.

About ElectionMall, Inc.:
Established in 1999,ElectionMall.com, a strategic partner with Microsoft for the campaigns and elections space,. is a non-partisan world leader in providing on demand Cloudbased solutions for campaigns and elections worldwide, effectively utilizing technology and business know how to enable candidates, advocacy groups, and nonprofits to generate enhanced gains in awareness, funds, & votes. ElectionMall has 2 registered international patents. ElectionMall has identified over 54 different campaign behaviors and has categorized them into five specific product offerings, including: Build, Manage, Raise, Promote and Shop, creating a one-stop-shop that encompasses the entire life-cycle of a campaign. ElectionMall is headquartered in Washington, D.C, Chicago and L.A. with international offices in Brussels, Belgium & Bogota, Colombia. For more information, visit www.electionmall.com or call 1-888-932-2946.

Santos e-democracy

New Digital Strategy in Latin American E-Democracy Helps Juan Manuel Santos Victory

BOGOTA, Colombia /Advertising Industry Newswire/ — Nearly half a million Colombians logged on to SantosPresidente.com between June 1st and June 20th, the second round Presidential elections to follow the Santos campaign and the Candidate’s initiatives, turning the tide in this historic political victory. In under 72 hours, 1,076 individual Web pages, comprising the first-ever Virtual Headquarters used for Presidential Elections in Latin America, had been launched offering multiple ways to engage, support and follow the candidate.

“I am surprised at what developed here in Colombia for the last 50 days in the digital space. In ten years in online politics I have never seen such a quick and strong impact in a democratic process as I saw in Colombia,” said Ravi Singh, ElectionMall.com CEO.

When the digital initiatives began on May 3rd, Juan Manuel Santos was 12 points behind colorful candidate Antanas Mockus in the polls. The first-round results yielded 46% preference for Santos, totaling nearly 7 million votes and almost doubling the opposition. On Sunday 20th, a whopping 9 million Colombians elected Santos as their new President, the highest recorded voting in the country’s history, along with a 70% lead. For a people who didn’t quite grasp the power of digital media before the 2010 Presidential Elections, history was broken in two.

Among the innovations nurtured in the process are a first-ever iPhone App for a political candidate in the country; more than 4 million email opt-in email addresses were assembled; the first advanced team feeding live streams via Ustream with iPhones; an SMS short code with all national carriers for opt-in SMS strategies; Pop-Corn parties (with instructions!) to watch presidential debates online, a Wall of Shame to end dirty war across all social media and personalized merchandising downloaded from the site for each city and county nationwide.

SuperSantos, the game where candidate Juan Manuel Santos fights poverty, corruption, unemployment and drug trafficking was at full-blast. Citizens entering their voter IDs were seeing their exact voting location, along with digital maps and a suggested route, for the first time. This was the culmination of a 50-day Digital Revolution that catapulted Juan Manuel Santos in the polls from 12 points behind the colorful candidate Mockus, to the Colombian Presidency with over 9 million votes, the highest in the country’s history.

Through a series of initiatives that involved world-class vendors and brands including ElectionMall.com, Google, Microsoft, Ustream, Vimeo, Flickr, YouTube and local agencies and talent including Sistole, SigmaMovil and Servinformacion, the Web 2.0 Digital Victory Team of the Juan Manuel Santos presidential campaign have rocked Colombian elections and brought innovation to the digital democratic process in the entire Latin American region.

Social Media links:
http://www.facebook.com/JMSantos.Presidente .
http://www.twitter.com/UneteaSantos .
http://www.youtube.com/JMSANTOSPRESIDENTE .
http://www.delicious.com/santospresidente .
http://www.flickr.com/photos/santospresidente ,
http://www.vimeo.com/user3733080 .

SuperSantos game:
http://www.santospresidente.com/supersantos/ .

ElectionMall

Campaign Cloud: ElectionMall and Microsoft Partner for Political eMarketing Initiative

NEW YORK /Advertising Industry Newswire/ — At the Personal Democracy Forum Conference in New York today, ElectionMall and Microsoft Corp. announced a strategic partnership to provide the one-stop technology shop for running and winning political and issue advocacy campaigns. As part of the relationship, the companies introduced Campaign Cloud, an integrated set of customizable technologies, from online collaboration to robust Web presence.

The Microsoft and ElectionMall.com relationship provides a unified environment for campaigns of all sizes to manage technologies in one place, taking people out of the business of technology to focus on winning the campaign. From school board candidacies to national congressional or presidential campaigns, the Campaign Cloud services strengthen the core elements of political or activist campaigns – fund raising, generating votes and building awareness.

“In today’s environment, campaigns should spend more time on winning and less on managing multiple technology decisions. Now, through our joint offering with Microsoft, we can help democratize the online campaign and election process in an unprecedented way,” said Ravi Singh, CEO and founder of ElectionMall. “Our 10 years of experience in the space combined with Microsoft’s trusted technologies will together empower the everyday candidate and help increase political participation.”

Campaign Cloud will provide end-to-end campaign services, including tools to do the following:
* Build a Web presence (http://johnsmith.voterspace.com)
* Manage communications and collaboration with staff, donors and volunteers
* Raise money online and manage donor base
* Promote awareness with e-mail, phone, text and online advertising, and through social networks
* Manage get-out-the-vote efforts.

“From running and staffing a campaign to engaging voters, today’s candidates expect technologies that enhance their efforts in powerful ways,” said Curt Kolcun, vice president, Microsoft U.S. Public Sector. “The partnership combines ElectionMall’s expertise with Microsoft’s cloud capabilities to offer long-term, scalable tools for greater impact.”

Today’s announcement is part of Microsoft’s Campaign Ready offering (http://www.microsoft.com/campaignready). Campaign Ready is a set of Microsoft products and services positioned to meet many business, political, technical and infrastructure needs for running a political or advocacy campaign.

Additional information about Campaign Cloud is available at http://www.electionmall.com/microsoft .

About ElectionMall Technologies:
ElectionMall.com is a world leader in providing Internet-based nonpartisan solutions for elections and campaigns.

About Microsoft:
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

santos presidente

Juan Manuel Santos is One of the First Politicians in South America to Launch Presidential Campaign Online

BOGOTA, Colombia /Advertising Industry Newswire/ — Political campaigns in Latin-America have always been marked by traditionalism, manifestations, crowded plazas and message distribution through traditional media such as television, billboards, written press and radio. Never before has voter outreach been conducted through the Internet and other new media technologies. Since Obama’s successful presidential campaign in 2008, a campaign noted for its use of Internet based tools in a massive and systematic way, the art of running a campaign has been revolutionized. That revolution has arrived in Colombia.

Juan Manuel Santos, Colombian presidential candidate for the U Political Party, is launching a new campaign and is inviting every Colombian to participate using a video on his Web site www.santospresidente.com, to join his army of volunteers before the presidential primary on May 30th, 2010.

Additionally, he is inviting every Colombian to join his campaign through social networks such as Facebook, Twitter and Hi5.

Santos, a native to Bogota and a Harvard University graduate, served as the Minister of National Defense before his run for President under President Uribe.

“We recognize that the power of Internet is underestimated, but we are changing our perspectives, to correct this,” Stated Santos. “We will put everything into it and nothing will stop us. We will use the latest technology to promote democracy and show the world what it means to be a Colombia, we will use the Internet to mobilize our followers.”

Juan Manuel Santos will become the first politician in Colombia and Latin America that will use these tech tools to launch his presidential campaign.

You can visit his campaign Web site at www.SantosPresidente.com and become a volunteer or join one of Santos’ social networks.

Ravi Singh 2011

Campaign Guru Singh to speak at first European Personal Democracy Forum Conference

BARCELONA, Spain /Advertising Industry Newswire/ — In conjunction with the launch of ElectionMall’s new ElectionMall.EU website, Ravi Singh, CEO of ElectionMall Technologies, will be speaking in Barcelona, Spain at the first ever European conference held by the Personal Democracy Forum. For the last six years, the Personal Democracy Forum has served as a hub for American politicos, government enthusiasts, and technology fans to gather and share information on the Internet and how it is changing the American political landscape.

ElectionMall Ravi Singh CEOThe Personal Democracy Forum has recognized the growing interest among European politicians to create a more transparent and engaging political process, one of the side effects of Barack Obama’s campaign in 2008. Ravi Singh will be focusing his speech on Social Networking sites, and how these are an effective tool for expanding participation for all politicians and voters

At this event, ElectionMall will re-launch http://www.ElectionMall.eu – its new website dedicated to tailoring technology to European political and cultural behaviors. Currently, 76 percent of European Internet users are utilizing social networking sites, and there is a high internet penetration in most countries.

“The first ever PDF conference to be held in Europe is an ideal venue for the re-launch of ElectionMall.EU,” stated Singh. “I could not be more excited about sharing our best practices with the European market and helping them start their own political Internet revolution.”

ElectionMall has decided to re-release its new website after the company received numerous requests from European politicians for insights on utilizing the Internet for their campaigns. Previously, the company has worked with several members of the EU Parliament, using its Brussels office as an ElectionMall Europe headquarters. The Brussels office stands as a division of ElectionMall’s international franchises, such as the offices in Mexico City, in addition to newly opened offices in Ukraine and Malaysia.

“The EU has a lot of potential for growth in this area. ElectionMall has recognized it, and now so has PDF, and I’m happy to just be a part of it,” comments Singh.

For information on interviews with CEO Ravi Singh, please contact Edita Smajic at edita@electionmall.com, or via telephone at +32 474 79 41 32.

About ElectionMall, Inc.

Established in 1999, ElectionMall.com is a non-partisan world leader in providing on demand (SaaS) Internet-based solutions for campaigns and elections worldwide, effectively utilizing technology and business know how to enable candidates, advocacy groups, and nonprofits to generate enhanced gains in awareness, funds, and votes. ElectionMall has 2 registered international patents. ElectionMall has identified over 54 different campaign behaviors and has categorized them into 5 specific product offerings, including: Build, Manage, Raise, Promote and Shop, creating a one-stop-shop that encompasses the entire life-cycle of a campaign. ElectionMall is headquartered in Washington, D.C., Chicago and L.A. with international offices in Brussels, Belgium and Mexico City, Mexico.

For more information, visit www.electionmall.com .

ElectionMall Ravi Singh

Campaign marketing guru Ravi Singh brings e-democracy to Panama at IAPC Conference

PANAMA CITY, Panama /Advertising Industry Newswire/ — Ravi Singh, the CEO of ElectionMall Technologies, will be speaking on “The Wide Swath” panel at the annual IAPC conference. The IAPC, or the International Association of Political Consultants, is an organization of professionals in the political sphere, dedicated to helping spread democracy throughout the world. Their main event is an annual conference, where many gather to discuss upcoming world elections and deconstruct recent trends in the political cycle.

ElectionMall Ravi SinghThe location of Panama for this year’s annual conference reflects the country’s strides to make the democratic process more accessible to its inhabitants. About 13 percent of the country’s population currently uses the internet regularly, a number that is five times the average in 2000.

Currently, the president of Panama, Ricardo Martinelli, is attempting to execute his plan to bring free internet to even the most rural areas. This plan has been coined “Internet for All Initiative” and has already begun being implemented in some areas. Ravi Singh states, “It’s beyond inspiring that this great country is making internet free. Governments need internet to help with transparency, and this initiative will go a long way to helping keep the people involved in all discussions.”

Ravi Singh will be speaking about e-democracy and ElectionMall Technologies’ newest platform, the campaign cloud. The campaign cloud combines all of the integral aspects of an online campaign into one place, easing the burden for campaigns.

Ravi states, “What works in the United States will not work exactly the same way in Central America. I’m confident that the technology can still make an impact and adapt to this area to help bring the political process a little closer to everyday voters.”

The next Presidential election in Panama is scheduled for 2014. Ravi hopes that by this date, Panama, along with the rest of Central America, will have extended the internet for all initiative and take democracy to the next level.

Established in 1999, ElectionMall.com is a non-partisan world leader in providing on demand (SaaS) Internet-based solutions for campaigns and elections worldwide, effectively utilizing technology and business know-how to enable candidates, advocacy groups, and nonprofits to generate enhanced gains in awareness, funds, and votes. ElectionMall has 2 registered international patents. ElectionMall has identified over 54 different campaign behaviors and has categorized them into 5 specific product offerings, including: Build, Manage, Raise, Promote and Shop, creating a one-stop-shop that encompasses the entire life-cycle of a campaign. ElectionMall is headquartered in Washington, D.C., Chicago and L.A. with international offices in Brussels, Belgium, and Mexico City, Mexico.

For more information, visit www.electionmall.com or call 1-888-932-2946.

Ravi Singh

ElectionMall CEO Ravi Singh Discusses eDemocracy 2.0 Coming to Canada

WASHINGTON, D.C. and TORONTO, Canada /Advertising Industry Newswire/ — Ravi Singh, CEO and founder of ElectionMall Technologies, is scheduled to speak at the 10th annual Art and Science of Public Affairs conference, sponsored by the Public Affairs Association of Canada. ElectionMall Technologies is a campaign technology company that is dedicated to helping campaigns of all sizes utilize technology and reach voters since 2000. Singh is recognized as the “Campaign Guru,” a global expert on campaign technology.

Ravi SinghSingh will be speaking on U.S. politics Thursday morning, focusing on the political sphere after Obama’s campaign, and if these changes can be applied to Canada’s political climate. Currently over 83 percent of the population of Canada is using the internet, according to International Telecommunication Union (ITU).

“Social networking sites are the new town halls,” stresses Ravi Singh. “Canadian Politicians need to start using these resources to engage voters with their representatives.”

Currently, several social networking outlets exist for politicians in Canada, but few are taking advantage of them. Twitter has less than 100 Canadian politicians using the site, whereas the United States has an entire separate Twitter location for all the members of Congress. MySpace has created an “Impact Canada” site that allows political parties to answer voters’ questions, but currently only the Liberal Party has joined the site. Additionally, only two prominent Canadian politicians had used MySpace to reach voters as of 2008.

Ravi Singh plans on explaining why Obama’s use of the Internet, notably social networking tools such as Facebook and MyBarackObama, had such an impact on the election results. Mr. Singh hopes to empower the Canadian politicians, helping them better utilize existing tools to reach constituents.

“I hope this information will be a catalyst to the Canadian population and help them reach a new level of democracy within their political system,” states Singh.

The 10th annual Art and Science of Public Affairs conference will be occurring November 4-5 at the Toronto Board of Trade. For information on attending Mr. Singh’s speech, please contact Bernie Morton at Bmmorton@sussex-strategy.com or directly at 416-644-4756. To set up a phone interview with Ravi Singh, please contact Liz at 202-468-5955 for scheduling.

About ElectionMall, Inc.:

Established in 1999, ElectionMall.com is a non-partisan world leader in providing on demand (SaaS) Internet-based solutions for campaigns and elections worldwide, effectively utilizing technology and business know how to enable candidates, advocacy groups, and nonprofits to generate enhanced gains in awareness, funds, and votes. ElectionMall has 2 registered international patents. ElectionMall has identified over 54 different campaign behaviors and has categorized them into five specific product offerings, including: Build, Manage, Raise, Promote and Shop, creating a one-stop-shop that encompasses the entire life-cycle of a campaign. ElectionMall is headquartered in Washington, D.C., Chicago and L.A. with international offices in Brussels, Belgium and Mexico City, Mexico.

For more information, visit www.electionmall.com or call 1-888-932-2946.

Obama Girl Dances

Obama Girl shakes her ‘Daisy Dukes’ to promote Attorney Eric C. Conn for appointment to the Social Security Advisory Board

STANVILLE, Ky. /Advertising Industry Newswire/ — Attorney Eric C. Conn has launched an ad campaign in hopes of grabbing the attention of President Obama. Today, Conn announced his new video with legendary bluegrass singer, Ralph Stanley, and model actress Amber Ettinger, more widely known as the “Obama girl.” Stanley sings custom lyrics to the tune of “Man of Constant Sorrow” and endorses Attorney Conn for appointment to the Social Security Advisory Board. Ettinger sings alongside local folk hero, Jesco White, more commonly known as “The Dancing Outlaw,” and Conn dances around too.

Obama Girl DancesStanley endorsed President Obama during his successful presidential campaign, and had a positive influence on the president’s unprecedented victory in Virginia.

Attorney Conn, locally known as “Mr. Social Security/SSI,” from his numerous billboards and radio ads around the region, is seeking an appointment by the president to the Social Security Advisory Board.

The video demonstrates Conn’s devotion to social justice and change.

“In fact, I’m so committed,” Conn says, “that I erected a scaled down version of the Statue of Liberty on my office’s front lawn.”

The statue can be viewed in the video at: www.BarelyPolitical.com as well as on YouTube. The video is located under the title: “Obama girl’s new crush.”

Barely Political is the leading political satire site on the Web. In June 2007 they launched with the debut video “I’ve Got a Crush on Obama” featuring Obama Girl. This quickly made them one of the most talked about and blogged about political satire sites online.

Founded in 1993, the Eric C. Conn Law Complex provides top-notch legal representation regarding Social Security Disability/SSI, Workers’ Compensation, Personal Injury and Class Action Drug Lawsuit claims.

Conn’s ad campaigns have earned a reputation for being creative and in your face. Local highways are peppered with bright yellow billboards proclaiming Eric C. Conn “Mr. Social Security/SSI.” The radio plays jingles detailing Conn’s Gulf War service in addition to his law complex’s modest beginnings in a singlewide trailer. Newspapers tote numerous ads, among them, the fact that Conn speaks Spanish and is completely self-taught. He’s also a marketing junkie.

“I’m a firm believer in advertising and marketing. You can have the best product in town,” Conn adds, “but if the public doesn’t know about it, what good is it?”

The Eric C. Conn Law Complex includes more than 30 employees and one other attorney, John Earl Hunt. Together, they handle 65 percent of the region’s Social Security and SSI cases. Last year, the practice processed 1,246 cases.

For more information, visit: www.MyKyLawyer.com .

ElectionMall

ElectionMall Offers Technology Tools Bundled into One Single Package with ‘Campaign in the Box’

WASHINGTON, D.C. /Advertising Industry Newswire/ — After nine years of providing technology to political campaigns ElectionMall.com has learned a few things about the common challenges many of their clients face. “Running for political office isn’t easy,” describes ElectionMall CEO Ravi Singh. “We see a lot of campaigns that don’t know where to begin and are struggling to figure it all out. Large campaigns can afford the consultants, but the medium and small campaigns have to figure things out as things go. At ElectionMall we understood this problem and provided a one-stop-shop solution for campaigns so they can get started.”

ElectionMallIn order to make things easier for campaigns, ElectionMall has put together “Campaign in the Box” packages. ElectionMall combines its cutting-edge online technology tools with traditional campaign items such as Yard Signs, Voter Data, and other promotional items to provide a cost-effective and time saving solution.

ElectionMall offers a wide-range of packages to campaigns based upon their budget and the office they are seeking. The “Campaign in the Box” packages include a website, online fundraising platform, permission-based email tools, widgets, online advertising, yard signs, and a plethora of promotional items. Through the “Campaign in the Box” program, ElectionMall is allowing campaigns to access these tools via a “Campaign Cloud” of both traditional and non-traditional campaign services.

ElectionMall first started offering the “Campaign in the Box” package in 2006 and expanded its offering to campaigns of all sizes in 2008, even allowing clients to customize their own Box.

Since ElectionMall started in 2000, it has strived to provide flexible and new solutions to campaigns. This is no new territory. Through the SaaS platforms ElectionMall has worked with over 200 plus campaigns in just 2009, even though it is considered an off-year election.

With technology changing so quickly, it can be hard for campaigns to stay up-to-date with all the new tools so ElectionMall also provides best practices to its clients. These “best practices” range from tips on designing a Yard Sign to formatting a fundraising email. Through online tutorials, ElectionMall is not just providing technology, but also educating the market.

“Campaigns like the fact we provide best practices to the campaign and just focus on technology to help them implement their strategies,” said Singh “The small campaigns are the future Congressman of tomorrow and ElectionMall is excited about leading the way!”

Established in 1999,ElectionMall.com. is a non-partisan world leader in providing on demand (SaaS) Internet-based solutions for campaigns and elections worldwide, effectively utilizing technology and business know how to enable candidates, advocacy groups, and nonprofits to generate enhanced gains in awareness, funds, and votes. ElectionMall has 2 registered international patents. ElectionMall has identified over 54 different campaign behaviors and has categorized them into five specific product offerings, including: Build, Manage, Raise, Promote and Shop, creating a one-stop-shop that encompasses the entire life-cycle of a campaign. ElectionMall is headquartered in Washington, D.C., Chicago and L.A., with international offices in Brussels, Belgium and Mexico City, Mexico.

For more information, visit www.electionmall.com or call 1-888-932-2946.

ElectionMall

Thanks to President Obama, Everyday is a Campaign, says ElectionMall’s Ravi Singh

NEW YORK, N.Y. — ElectionMall launches new social media tools – great for candidates from school board to President. As technology continues to drive political participation at all levels, the need for the latest tools makes all the difference as candidates, from the school board to the White House, look to engage voters, raise money and win on Election Day. “Thanks to President Obama, everyday is a campaign day,” said Ravi Singh, CEO and founder of ElectionMall(R) Technologies Inc. (EMT). In acknowledgement of this, Founder of Personal Democracy Forum Andrew Rasiej joined Singh in a press conference today at the 6th Annual Personal Democracy Forum (PDF) – which is the world’s largest and best known conference on the intersection of technology and politics – announcing the launch of the Money Bomb(TM) fundraising widget for Facebook(R).

ElectionMallMoney Bomb(TM) helps campaigns of any size raise money and is compliant with the fundraising rules of the Federal Election Commission as well as state and local laws.

“Money Bomb is a fundraising tool the McCain 2008 campaign wish it had,” Singh said. “Since our systems of election laws are complex, technology needs to accommodate the paradigm shift from large campaigns to smaller ones, simply using the latest technology to empower them with the same tools. Fundraising is the ‘mother’s milk of politics in the United States.”

“As we have recently seen in Iran and Europe, technology is changing political participation worldwide,” Singh said. “Technology empowers would-be challengers to compete with incumbents. It allows a candidate to raise the money they will need to compete. A candidate armed with the latest technology can bring down the ‘good ol’ boy,’ and that is what we are doing.”

“With the rise of social networking sites like Facebook, Twitter and YouTube, the question continues to be how you use it – how can you engage users with your message and empower them to participate,” Singh added. “Every candidate wants to emulate the success of the Obama campaign, and ElectionMall is offering those campaigns the right tools at the right time.”

About ElectionMall, Inc.

Established in 1999, ElectionMall.com is a non-partisan world leader in providing on demand (SaaS) Internet-based solutions for campaigns and elections worldwide, effectively utilizing technology and business know how to enable candidates, advocacy groups, and nonprofits to generate enhanced gains in awareness, funds, and votes. ElectionMall has 2 registered international patents. ElectionMall has identified over 54 different campaign behaviors and has categorized them into 5 specific product offerings, including: Build, Manage, Raise, Promote and Shop, creating a one-stop-shop that encompasses the entire life-cycle of a campaign. ElectionMall is headquartered in Washington, D.C., Chicago and L.A. with international offices in Brussels, Belgium and Mexico City, Mexico.

For more information, visit www.electionmall.com.

Ravi Singh Speaks at Campaigns and Elections Politics Magazine’s ‘Winning: Your Crash Course in Campaigning’

WASHINGTON, D.C. — ElectionMall’s CEO and Founder, Ravi Singh, will reveal industry secrets on winning this election through the strategic use of the Internet in tomorrow’s Campaigns and Elections one day seminar. Singh will discuss what campaigns must do in the last 45 days before Election Day in order to win. ElectionMall’s topic is “Effectively Using the Internet in the Final Days” from 2:45 to 3:45. Other speakers will decode GOTV services and discuss the political warfare you can get away with. This timely seminar begins at 8:00 a.m. and goes to 7:15 p.m. at the Marriott Hotel, 1221 22nd Street, NW.

Everyone knows that the business of campaigning is different from traditional business. Businesses are about keeping money in order to earn more money. Campaigns must spend everything they raise – and do so quickly. Campaigning is not for the light of heart. Of the 54 behaviors candidates must execute to be successful, today’s key behavior is speed. How much money can you raise and how fast can you spend it all?

Watching how fast things can change in a campaign (just read the political news in the last six months) makes you realize how important it is to have resources in order to spend what you have when and where the campaign trail dictates. Part of Singh’s point is that campaigns need that speed of service from a Software as a Software (SaaS) company. Campaign managers don’t have time to wait for their in house webmaster to update the website or input the targeted data collection. ElectionMall’s SaaS services make it easy to get the data you need integrated in preparation for Get Out the Vote services that will make or break your campaign.

“In the last eight years of developing and marketing campaign technology, there has never been such a demand for these high-powered Internet tools,” comments CEO Ravi Singh. “These last sixty days, the phone has been off the hook. Candidates are in a mad rush to use these proven web-based solutions to secure their bid.”

It’s all about the endgame now. The critical question now is how many votes do you need to win? Did you know that contacting a voter eleven times means that you have won that voter over? This is some of what you’ll hear from ElectionMall in tomorrow’s campaigning seminar. With targeted messaging and coordinated GOTV execution, this is a campaign tactic easily accomplished. At this point in the game, ElectionMall is the only company that can match the speed of current campaigns with real results. No matter what shape your campaign is in, a solid GOTV strategy puts you back in the running.

Included in this Campaigns and Elections event, ElectionMall is offering a reverse eight-week timeline on what a candidate must execute in order to win a decisive victory this November 4th. As seen in the Obama and McCain presidential nominations, a lot can happen within a short amount of time. Using ElectionMall’s hosted web-based services (SaaS) is a way to target your message, send a wider net, and get to the influentials and swing voters before your opponent does.

About ElectionMall, Inc.

ElectionMall, Inc., established in 1999, is a world leader in providing Internet-based non-partisan solutions for elections and campaigns, effectively utilizing technology and business expertise to enable candidates, advocacy groups, or nonprofits to generate enhanced gains in awareness, funds, and votes. From their eight years in the campaign and election industry, ElectionMall has identified over 54 different campaign behaviors and has categorized them into five specific product offerings of: Build, Manage, Raise, Promote and Shop. ElectionMall’s complete product offering successfully encompasses the entire life-cycle of a political campaign. ElectionMall is headquartered in Washington, D.C. with offices in Chicago and Los Angeles.

For more information, visit www.electionmall.com or call 1-888-WEB-2-WIN (932-2946).

[tags]ElectionMall, CEO Ravi Singh, Campaigns and Elections Politics Magazine[/tags]

08-0827-locamoda_72dpi

LocaModa Partners with Outburst Tour for Series of Forums on Social Media and Politics Across Party Lines

CAMBRIDGE, Mass. — LocaModa, a technology company connecting brands, digital out-of-home networks and venues to audiences through location-centric social media, today announced their partnership with Outburst Tour, a series of multi-city interactive forums addressing pressing public policy challenges through innovative “new school” solutions. After showcasing their technology at a successful kick-off Youth Forum in Phoenix, Arizona earlier in the year, LocaModa was chosen to be the platform provider for the events at both the Democratic National Convention and the Republican National Convention. The next Outburst Tour event is scheduled for the Republican National Convention in St. Paul, Minnesota on August 31st, with follow up events scheduled for early Fall.

OUTBURST! events consist of live 90-minute intense interactive forums between experts and respected public individuals in the realm of politics and public policy. LocaModa’s interactive media platform (www.locamoda.com) and Wiffiti(TM) application allow audience members, panel experts, and viewers from home to participate in the discussion in real-time via text messaging. All responses are captured on large projection screens in the venues, and all messages are also viewable online.

LocaModa“The turnout at the events continues to grow, and the number of messages streaming in has been incredible,” commented Charles Ellison, columnist for the Washington Times and one of Outburst’s organizers. “Wiffiti allows the audience to stay actively involved in the discussion throughout the forums, which puts our social media message into practice in a timely, engaging way.”

“The face of politics has changed dramatically throughout this election, and emerging media technologies have clearly taken center stage,” said Jayne Karolow, Director of Community at LocaModa. “The Outburst forum at the DNC gave us a chance to showcase Wiffiti’s capabilities for sparking intense debates that extend far beyond the venue itself. The forum panelists did an amazing job at propelling the digital conversation forward while still giving the audience control of the dialogue. It’s so rewarding for us to see Wiffiti used in this way.”

CEO Stephen Randall is most excited to see LocaModa’s products being implemented on both sides of the election: “We’re fortunate to be involved in both the DNC and the RNC. The Democrats have gotten the majority of the buzz for employing emerging media in their campaigns, so we’re proud to be opening up the social media dialogue to both parties.”

About LocaModa
LocaModa is a technology company that provides an interactive media platform connecting digital out-of-home, mobile and web networks. The company’s platform connects people and places, enabling them to access and control media in their favorite places and online. LocaModa connects people in bars, cafes, colleges, public spaces and conferences. The company is privately held, headquartered in Massachusetts and founded by Stephen Randall, a former EVP/Founder of Symbian. True to its global vision, LocaModa is internationally backed by Dace Ventures in USA, Mahindra Group in India and Sumitomo Corporation of Japan, via its U.S.-based strategic investing arm, PresidioSTX.

For more information on LocaModa, please visit http://www.locamoda.com.


[tags]LocaModa Inc, Outburst Tour event, CEO Stephen Randall, Jayne Karolow, columnist Charles Ellison, Wiffiti at DNC, digital out-of-home networks, Democratic National Convention, Republican National Convention[/tags]

Widgets Get Political – ElectionMall Offers New Tools to Campaigns, Bloggers, and Voters

LAS VEGAS, Nev. – WORLD BLOG EXPO — Every year around end of October and beginning of November political yard-signs dot your neighbors lawn and street medians as campaigns try to increase name recognition and push to Get-Out-The-Vote on Election Day and with the 2008 elections now less than a year away, social networking sites and blogs will soon be cultured with electronic yard sign widgets.

Widgets, which are defined as an icon or graphical interface element that can be used by internet users to perform a desired function, are not new to those familiar with the Web 2.0 world, and according to the research firm comScore Media Metrix, Inc., widget penetration in North America during April 2007 was at 40.3 percent of all Internet users who visited a Web site were exposed to some sort of embedded widget.

While widgets might be new to many the within the political world, ElectionMall Technologies, Inc. first began offering electronic yard signs that voters could email to their friends during the 2000 campaign.

Electronic yard signs widgets provide campaigns and voters the opportunity to promote the campaign and also the ability for people to literally identify themselves with a particular campaign. Widgets can be a useful tool to bring in donations from multiple sites with just a small amount of effort and also provide valuable links to polling information or voter registration forms for Get-Out-The-Vote drives.

“Voters are rallying around their candidates and taking it upon themselves to promote their favorite candidates,” said ElectionMall CEO and Founder Ravi Singh. “Just like how campaigns provide yard-signs to all their supporters, campaigns need to make available tools that allow their supporters to place electronic yardsigns on their blogs and Facebook pages.”

Much like the traditional aspect of supporters placing campaign signs in their front lawn to show their support for a specific candidate, younger voters are showing their support for specific candidates by placing these electronic yardsigns on their MySpace and Facebook pages.

“Many times campaigns are a little confused when they see this little script that is at the bottom of their homepage, but after you explain to them how these electronic yard signs work they started to get excited about the possibilities,” said Singh. “With these electronic yard sign widgets campaigns can begin securing real estate on web.”

Singh will be discussing the use of widgets and other online technology tools at the World Blog Expo in Las Vegas, NV where he is speaking on two panel discussions that cover online fundraising on blogs and social networking sites and also political campaign communication with blogs.

“Over the past 20 years campaigns have moved from party centric models to a candidate centric model and right now we are seeing the beginning of a voter centric model,” said Singh.

To learn more about ElectionMall’s electronic yard sign widgets visit http://www.electionmall.com/widget.

About ElectionMall Technologies, Inc.
ElectionMall Technologies, Inc., established in 1999, is a world leader in providing Internet-based non-partisan solutions for elections and campaigns, effectively utilizing technology and business expertise to enable candidates, advocacy groups, or nonprofits to generate enhanced gains in awareness, funds, and votes. Electionmall.com is headquartered in Washington, D.C. with offices in Los Angeles and Chicago. For more information, visit http://www.electionmall.com or call 1-888-WEB-2-WIN.

All trademarks acknowledged.