Category Archives: Print Advertising

Kathryn Kendell

Kathryn Kendell joins ProSource executive leadership team as Vice President of Marketing in Ohio

CINCINNATI, Ohio /Advertising Industry Newswire/ — ProSource, a regional leader in business solutions for variable data printing, and improving mission critical business processes, recently announced that Kathryn Kendell has joined its executive team as Vice President of Marketing. As VP of Marketing, Ms. Kendell will be responsible for leading marketing strategy, planning, execution and evaluation to meet or exceed overall objectives and ensuring customer satisfaction.

Kathryn Kendell“I am excited to join this dynamic organization,” states Kathryn Kendell. “The leadership team is fantastic. The entire organization is top notch with a customer driven culture, and I am very proud to now be part of this team.”

Ms. Kendell comes to ProSource with over 20 years of marketing experience in the technology sector. She has held prior leadership roles with Fortune 500 and privately held companies specializing digital marketing, technology and consulting.

“We are excited to welcome Kathryn Kendell to our team,” states Brad Cates, President and CEO. “She brings a wealth of marketing and leadership experience to ProSource. She will provide brand insights and strategic direction as we continue to grow, enhance our product and services and deliver superior value to our clients.”

Ms. Kendell is a graduate of Ohio University and Central Michigan University and resides in Dayton, Ohio.

About ProSource:
ProSource is a leader in the office technology and business services field. Through intense focus on customers and the integration of leading technologies, ProSource provides solutions for copying, printing, automating, and improving mission critical business processes. ProSource, with an office in Dayton, is headquartered in Cincinnati and is one of the fastest growing companies in the region.

For additional information visit http://www.totalProSource.com/ .

Riverside media sales

Riverside Media Sales appointed U.S. ad rep for the India Today Group

LAKE PLACID, N.Y. /Advertising Industry Newswire/ — North American companies wishing to reach business and consumer markets in India now have easy access due to the continued expansion of the portfolio of Riverside Media/Global Media Network, a leading provider of global media services. Riverside has been appointed the U.S. advertising representative for the India Today Group. “The publications in the India Today Group are ideally positioned to reach some of the most important segments of the Indian market,” said W. John Holmes, president of Riverside Media. “We are extremely pleased to be the North American representative for this diverse group of publications,” he added.

Riverside media salesThe India Today Group publishes 34 titles that include a broad spectrum of news, business, travel, design, sports and lifestyle magazines. They include India Today, the group’s flagship news and current affairs magazine published in both English and Hindi with a circulation of 1.1 million every week; Money Today, a leading finance weekly; and India Today Spice, a publication that reaches 1.3 million affluent and aspiring Indian readers. The Group’s portfolio also includes Time, Fortune, Reader’s Digest, Golf Digest, Scientific American, Cosmopolitan, Men’s Health, Prevention, Auto Bild, Travel Plus, Design Today, Woman and Harvard Business Review.

Under the agreement, Riverside media will provide advertising sales and marketing support for India Today’s entire portfolio of publications with the exception of Business Today. The addition of these titles to Riverside’s portfolio of worldwide consumer and trade media enhances its ability to offer both broad and highly targeted coverage to advertisers wishing to penetrate the Indian market.

The India market, with its increasing international importance and growing middle class, has become an extremely attractive growth opportunity for many North American companies. Riverside helps companies that don’t have the worldwide infrastructure or immediate local knowledge by facilitating international media placement, and providing cost effective solutions for businesses of all sizes, advertising agencies and their clients.

Riverside Media is the North American advertising representative for the premier media companies in the Asia/Pacific, Europe, the Middle East and Africa. An independent U.S.- based representative, Riverside has provided North American ad agencies and advertising clients with simplified and centralized access to major consumer and trade media of all types worldwide for the last 30 years.

For more information visit www.accessriverside.com .

08-1030-jonroeser_72dpi

Long Term Care Insurance Leader Wins ‘PIXI’ Award for Print Marketing

KIRKLAND, Wash. — This October 26th, on the printing industry’s equivalent of Oscar(R) night, Jonas Roeser rose to enthusiastic applause to accept a “PIXI” — one of the coveted 2008 “Printing Innovation with Xerox Imaging” awards. The PIXI’s are handed out once a year to honor producers of America’s most creative brochures, flyers, space ads, and other print objects. Roeser is the Senior Vice President of Marketing & Operations of LTC Financial Partners, LLC (LTCFP), one of the nation’s most experienced long term care insurance agencies.

Roeser won his PIXI for the “Most Unique / Innovative” entry, a print piece called “Secret Agent Invitation.” The piece was used to promote a yearly meeting of national field agents.

Jonas Roser at PIXI awards“We’re proud of Jonas, his department and our strategic partners,” says Cameron Truesdell, CEO of LTCFP. “Their outstanding efforts are one of the reasons we have grown to more than 550 agents in five short years.”

Roeser won his award among entrants from over 100 countries, including Australia, Brazil, Canada, Hong Kong, Japan, Turkey, the U.K. and the U.S. All submissions were independently judged by a panel of international leaders from every major segment of the graphic arts industry. Submissions were weighted on the criteria of business effectiveness, use of digital technology, degree of innovation, and overall aesthetics.

“These awards reflect just a fraction of what we’re doing,” says Truesdell. “Thanks to our whole team, we’re expanding rapidly in spite of the economy. We’re actually looking to add 500 new agents in 2009.”

Inc. Magazine recently ranked LTCFP No. 1,353 among all companies, and No. 12 in the insurance category, in its annual ranking of the 5,000 fastest-growing companies in the nation. Among insurance agencies, LTCFP is the fastest-growing one focusing exclusively on long term care insurance sales.

LTCFP was also honored recently by the Direct Marketing Association (DMA). On October 14, Roeser’s “Secret Agent” project was a finalist in the competition for a coveted ECHO Award, which singles out the world’s best direct marketing campaigns. The sit-down dinner and awards ceremony was hosted by comedian and Emmy award winning host of the “Tonight Show,” Jay Leno.

In addition, this month LTCFP was ranked number 62 among the fastest-growing private companies in Washington state, by the Puget Sound Business Journal.

For those interested in a career in management or sales, information on LTCFP is available at http://web.ltcfp.com/ltcfp/join-our-partnership.aspx.

[tags]Xerox PIXI award, Jonas Roeser, LTC Financial Partners, Printing Innovation with Xerox Imaging awards[/tags]

Card Cafe Announces ‘Charity Builder’ Fund Raising Tool for Non-Profits

OREM, Utah, Oct. 1 — Card Cafe, a global technology provider, today announced the launch of Charity Builder. Charity Builder is a tool which enables non-profit organizations throughout the United States to leverage the vast greeting card industry to help them raise money. “From the beginning, Card Cafe has been focused on giving to charities. This makes the Charity Builder that much more exciting to me. 30% of the revenue goes back to the non-profit while Card Cafe manages the site for them. This is a tremendous opportunity for charities small and large,” said Teague Bengtzen, President of Card Cafe.

Americans spend $7,500,000,000 annually on greeting cards with the average household purchasing 30 cards per year. More people are going to the internet to purchase their printed greeting cards than ever before. Card Cafe is unique in that it will mail the cards for the customer in a stamped envelope.

With the Charity Builder, businesses who donate to non-profits can now give even more money by simply purchasing customer gifts, employee incentives, etc. through the non-profit’s site.

“We will put the logo of the charity on the site and set up their online business for them. Their site offers greeting cards, gift baskets, chocolate, gourmet popcorn and gift cards,” said Kira Case, Vice President of Card Cafe, “We even help with the marketing. This is an exciting new way for charities to make extra money year round.”

Non-profit organizations can go to www.1to1Specialists.com or call Randy Barney at (888) 426-5095 to learn more about the Charity Builder.

Card Cafe was founded in 2005 as an easy way to keep in touch with people through online ordering of printed greeting cards. It quickly developed into a leading technology provider. Card Cafe produces more than two million cards each year. In 2008 Card Cafe launched a commercial division called 1:1 Specialists (www.1to1Specialists.com). 1:1 Specialists focuses on providing web-to-print and marketing technology for many industries.

[tags]Card Cafe Charity Builder, Teague Bengtzen, printed greeting cards[/tags]

STG Media Corp

STG Media and STG Interactive Help Launch Innovative Electro-Magnetic Pain Product in Canada

TEMPE, Ariz. — Millions of consumers are faced with pain and swelling from arthritis, chronic and acute injuries. These consumers often find themselves forced to choose relief from an overabundance of products on the market, most of which are only marginally effective. That is why Locin Industries Ltd., the distributors of ActiPatch Pain Therapy have teamed up with STG Media Corp. and STG Interactive to introduce a clinically-proven, drug-free product designed to relieve pain, reduce swelling and actually speed healing.

STG Media Corp. is developing a Canadian-focused print media strategy designed to drive the retail and direct response sales of ActiPatch Pain Therapy, a state of the art rehabilitation patch. In concert with the Canadian launch of ActiPatch for pain, STG Interactive has created an e-commerce site, making the product available to online consumers.

STG Media CorpActiPatch pain relief technology has been widely used by doctors, surgeons and physiotherapists for decades. Undergoing pulsed, electro-magnetic therapy previously meant visiting a hospital to have an expensive and time consuming procedure using bulky machinery. Now, thanks to the development of microchip technology, this same trusted therapy is available in a small, home-use patch. The continuously pulsed low-level current generated by ActiPatch simply facilitates cell-to-cell communication in the affected area, reducing the inflammatory phase of injury and allowing healing to begin faster.

In addition to creating a strategic print media plan to educate consumers on this cutting-edge product, STG has designed print advertisements detailing the ground breaking technology that the product has to offer. “I have back pain myself and it has inspired me to design print advertisements that will really stand out to the readers and let them know that there is a product out there that can help them,” creative director of STG Media Corp., Paul Ficker said.

Locin Industries has also selected STG Interactive to design a Smart MicroCart Website and implement an online marketing program to target the U.S. consumer. The Smart MicroCart program is a refined internet selling platform which maximizes direct response sales online and guarantees a healthy return on investment. The website acts more like a call center than a standard online shopping cart, highlighting the least and most expensive offers. Then, based on what the shopper selects, the website will recommend upsell and cross-sell items prior to the final check out, increasing the average ticket amount. Additionally, STG Interactive builds multiple creatives for text ads, banner ads, popup ads, and e-mail marketing to drive traffic to the Smart MicroCart site.

“This online program is great for companies of all sizes. The Smart MicroCart program effectively sells and markets products without all of the overhead costs,” said president of STG Interactive, Geoff Hoffman.

You can visit the ActiPatch website now by visiting www.ActiPatchPainTherapy .com. The Canadian print media campaign launched in June and is testing through December.

STG Media Corp., STG Retail Direct, and STG Interactive, LLC, work together to develop and execute strategic, national marketing campaigns. Based in Tempe, AZ, STG Media is a full-service advertising agency specializing in creative and media buying for print, television and radio. STG Retail Direct places products directly on the shelves of Wal-Mart, Walgreens, CVS, Target, GNC, and thousands of grocery and convenience stores nationwide. Helping clients to maximize their ad dollars, STG works hand in hand with STG Distribution Services, a master distributor and brand management company with capabilities to place products on the check-out counters in over 100,000 C-Stores in the USA with a proven market blitz program.

STG Interactive develops cutting-edge E-commerce solutions in addition to search engine optimization and search engine marketing. STG helps clients navigate through the complex landscape of opportunities that exist within the context of modern, cross-media campaigns. For more information about the STG family of companies, call toll-free: 866-834-4370 or visit our website www.stgmediapress.com.

[tags]STG Media Corp, ActiPatch Pain Therapy, Locin Industries Ltd[/tags]

Kidsville News newspaper

Fast Growing Children’s Education Newspaper Courts Advertisers with One Million Kid Readers

FAYETTEVILLE, N.C. — Kidsville News! is a publication that promotes literacy and learning for elementary school children. And, literacy rocks! Just ask the million-plus young readers of Kidsville News! What makes this free monthly publication so attractive as an advertising medium? It has a positive message that fosters literacy, study skills, character-building and a general love of learning.

Its high-caliber content and appearance are also fun and appealing. It captures the attention of a broad base of readers, from young children to adults. And, Kidsville News! has become a valuable learning resource, used widely in the classroom and in homes.

Kidsville News During the recent 2008 Kidsville News! Publishers’ Conference, Bowman revealed that circulation of Kidsville News! well exceeded the one million mark. He also announced that the publication is currently undergoing an audit by the Circulation Verification Council (CVC), which will validate circulation and distribution data and place Kidsville News! in the Standard Rates & Data Service (SRDS) directory for the first time.

“Our growth has been phenomenal,” said Bowman, who launched the educational and literacy initiative in Fayetteville, NC in 1998. However, it wasn’t until June 2005 that the publication became available for licensure nationwide. Since that time, it has grown from three editions, with a circulation of 80,000, to 100 editions, with a circulation of nearly 1.3 million, as of January 2008.

“In the last six months of 2007 alone, circulation grew by more than 66%,” says Bowman, noting that the number of editions increased from 70 to 100 during that period, and circulation increased from 792,017 to 1,194,417.

What’s more, the ongoing CVC audit of Kidsville News! indicates that actual readership is even higher than the circulation numbers. Readership survey results in one major market show that the average number of readers per edition is 1.7. Other significant audit results show that 60% of readers keep the monthly publication in their homes for one month or more, and less than 1% of Kidsville News! controlled bulk distribution is returned unclaimed. Income and education levels for reader-households are significantly higher than general market demographics.

Distributed by a wide range of publishers coast to coast, Kidsville News! is extremely popular with advertisers and sponsors. They include national names, such as McDonalds, Burger King, Chick-fil-A, Applebees, Texas Roadhouse, Busch Gardens, Borders Bookstore, Coldwell Banker, Edward Jones, Time Warner and Comcast. Kidsville News! is also a sought-after source for local sponsors and advertisers such as hospitals, utility companies, banks and credit unions, museums, colleges and universities, as well as commercial and industrial companies.

Contributing to the popularity and fun of Kidsville News! is the publication’s easy-to-use website and its friendly green dragon mascot, “Truman.” This snaggle-toothed hero echoes the love-of-learning message and engenders the loyalty that makes kids Tru-blue readers.

For more information on Kidsville News! – including editions published in your area, with prime opportunities for high visibility advertising and sponsorship – contact Kidsville News! corporate headquarters at 1-877-4KVNEWS (458-6397), or visit online at http://www.kidsvillenews.com.

[tags]Kidsville News childrens newspaper, newspaper print buying, marketing to families and parents[/tags]

Kidsville News newspaper

Educational Marketing is Elementary Now That 1 Million Kids Read Kidsville News!

FAYETTEVILLE, N.C. — Kidsville News! is a publication that promotes literacy and learning for elementary school children. And, literacy rocks! Just ask the million-plus young readers of Kidsville News! … Ask their parents, who’ve been thrilled to discover that this children’s newspaper makes kids eager to read and learn.

… Ask the educators nationwide, who have enthusiastically incorporated Kidsville News! as part of their schools’ daily curriculum and used it to promote their own character education curriculum.

Kidsville News newspaper … Ask the vast and growing number of supporting sponsors and advertisers, who are reaping the rewards of the enormous popularity of this unique educational publication.

… And ask Bill Bowman, President of Kidsville News! Inc.

During the recent 2008 Kidsville News! Publishers’ Conference, Bowman revealed that circulation of Kidsville News! well exceeded the one million mark. He also announced that the publication is currently undergoing an audit by the Circulation Verification Council (CVC), which will validate circulation and distribution data and place Kidsville News! in the Standard Rates & Data Service (SRDS) directory for the first time.

“Our growth has been phenomenal,” said Bowman, who launched the educational and literacy initiative in Fayetteville, NC in 1998. However, it wasn’t until June 2005 that the publication became available for licensure nationwide. Since that time, it has grown from three editions, with a circulation of 80,000, to 100 editions, with a circulation of nearly 1.3 million, as of January 2008.

“In the last six months of 2007 alone, circulation grew by more than 66%,” says Bowman, noting that the number of editions increased from 70 to 100 during that period, and circulation increased from 792,017 to 1,194,417.

What’s more, the ongoing CVC audit of Kidsville News! indicates that actual readership is even higher than the circulation numbers. Readership survey results in one major market show that the average number of readers per edition is 1.7. Other significant audit results show that 60% of readers keep the monthly publication in their homes for one month or more, and less than 1% of Kidsville News! controlled bulk distribution is returned unclaimed. Income and education levels for reader-households are significantly higher than general market demographics.

Distributed by a wide range of publishers coast to coast, Kidsville News! is extremely popular with advertisers and sponsors. They include national names, such as McDonalds, Burger King, Chick-fil-A, Applebees, Texas Roadhouse, Busch Gardens, Borders Bookstore, Coldwell Banker, Edward Jones, Time Warner and Comcast. Kidsville News! is also a sought-after source for local sponsors and advertisers such as hospitals, utility companies, banks and credit unions, museums, colleges and universities, as well as commercial and industrial companies.

What makes this free monthly publication so attractive as an advertising medium? It has a positive message that fosters literacy, study skills, character-building and a general love of learning. Its high-caliber content and appearance are also fun and appealing. It captures the attention of a broad base of readers, from young children to adults. And, Kidsville News! has become a valuable learning resource, used widely in the classroom and in homes.

Contributing to the popularity and fun of Kidsville News! is the publication’s easy-to-use website and its friendly green dragon mascot, “Truman.” This snaggle-toothed hero echoes the love-of-learning message and engenders the loyalty that makes kids Tru-blue readers.

For more information on Kidsville News! – including editions published in your area, with prime opportunities for high visibility advertising and sponsorship – contact Kidsville News! corporate headquarters at 1-877-4KVNEWS (458-6397), or visit online at http://www.kidsvillenews.com.

[tags]Kidsville News newspaper, monthly print publication, literacy for elementary school children, childrens newspaper advertising, education markets[/tags]

Recycler Classifieds

Target Media Partners Acquires Recycler Classifieds from L.A. Times

The Los Angeles Times Completes Sale of Recycler Classifieds to Target Media Partners

LOS ANGELES, Calif. — The Los Angeles Times Media Group today announced the sale of Recycler Classifieds, publisher of four editions of the pioneering Recycler free classified advertising paper and eleven weekly and bi-weekly photo ad and employment guides throughout Southern California, as well as operator of the popular Recycler.com website, to Target Media Partners. Financial terms of the transaction were not disclosed.

“Recycler has been a valuable asset in the Los Angeles Times Media Group’s diversified portfolio of products,” said Bob Bellack, senior vice president of the Los Angeles Times Media Group. “However, this strategic transaction will better focus our online and classified resources to meet the evolving needs of readers, users and advertisers in Southern California as we head into the future.”

Recycler Classifieds As part of the agreement with Target Media Partners, The Times and Recycler Classifieds will continue their current online distribution relationship whereby Cars.com powers the automotive functionality on the Recycler.com site.

“We welcome all of Recycler’s employees, 15 publications, and Recycler.com’s almost 500,000 monthly unique users to the Target Media family,” said Mark Schiffmacher, CEO of Target Media Partners. “Recycler’s advertisers can look forward to expansion of the free ad concept it introduced more than 25 years ago and we are pleased that Recycler.com’s business relationship with The Times and Cars.com will continue and grow.”

About the Los Angeles Times
The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 2.2 million and 3.3 million on Sunday. The Los Angeles Times and its media businesses and affiliates – including latimes.com, The Envelope/theenvelope.com, Times Community Newspapers, Hoy, and California Community News – reach approximately 8.1 million or 62% of all adults in the Southern California marketplace.

The Pulitzer Prize-winning Los Angeles Times, has been covering Southern California for over 125 years and is part of Tribune Company (NYSE: TRB), one of the country’s leading media companies with businesses in publishing, the Internet and broadcasting. Additional information about the Los Angeles Times is available at http://www.latimes.com/mediacenter.

About Target Media Partners
Target Media Partners is a leading print and on-line publisher with more than 75 local classified, photo and other specialty advertising products in 26 states, as well as 10 national publications targeting long-haul truck drivers. Its print products have monthly circulation of more than 6 million copies, and with more than 1 million unique visitors and 15 million page views each month, Target Media’s 40 websites complement its print publications by enhancing local and niche brand names and increasing advertiser response.

In its 10th year of operation, Target Media Partners – www.targetmediapartners.com – is headquartered in Los Angeles.

[tags]specialty advertising products, Target Media Partners, free classified advertising paper, Recycler Classifieds, Los Angeles Times Media Group[/tags]