Category Archives: Social Media Marketing

Massey Consulting

Social Media Training: 5 Ways to Get More Likes on Your Facebook Page

Massey ConsultingRALEIGH, N.C. /Advertising Industry Newswire/ — Accounting software specialists, Massey Consulting, continues its educational marketing for CPAs webcast series with the session “5 Ways to Get More Likes on Your Facebook Page” presented by Randy Vaughn, principal of Marketing Twins. The session is appropriate for all audiences: CPAs, nonprofit organizations and commercial business and CPE credit will be available for CPAs attending the session.

The webcast will be Thursday, January 24 from 2 – 4 p.m. EST and will help attendees:
* Understand a long-term vision for using Facebook;
* Master the 3 most important things organization should be posting every day;
* Discover 5 creative ways to increase the number of Facebook Likes (without having to pay for them);
* Find out how Facebook ads can actually work (and when and when not to use them);
* Learn about a powerful way that Facebook can help you showcase the stories and visions of your organization.

There is no charge for the webcast but registration is required. Those interested in attending can register at .

The webcast presenter will be Randy Vaughn of Marketing Twins. Randy Vaughn is currently Dallas-Fort Worth’s only Certified Duct Tape Marketing Consultant. The Marketing Twins help develop and install strategic marketing systems for Christian small businesses and nonprofits. Also they implement creative solutions, performing a variety of graphic design, web, and social media marketing projects for churches, ministries, and private Christian schools.

“We pleased to have Randy as part of our webcast series,” said Massey Consulting Founder Philip Massey, CPA. “Organizations have an opportunity to expand the reach of their awareness and Randy will provide a proven and pragmatic approach to getting more from Facebook.”

About Massey Consulting:

Massey Consulting, based in Raleigh, N.C., specializes in accounting software consulting, selection, implementation, integration and support for Intacct Financial Accounting and Microsoft Dynamics GP. Massey Consulting’s team of consultants provides customers a wealth of practical field experience gained as controllers, accountants, and information systems professionals in a wide range of business environments. Learn more at: .

Dawn Westerberg

Twitter for Nonprofits training and marketing event hosted by Dawn Westerberg Dec. 6

Dawn WesterbergDALLAS, Texas /Advertising Industry Newswire/ — The latest “Shine Brighter Series” of webcasts for nonprofits from Orange Leap will focus on “Twitter for Nonprofits” and be presented by Dawn Westerberg, president of marketing consulting firm Dawn Westerberg Consulting LLC, on December 6, 2012, 2 p.m. EST. There is no charge for nonprofits attending the session.

“Twitter may be the most misunderstood and underused social media platform, but it is an incredibly powerful way to build relationships as well as amplify and accelerate your nonprofit’s message,” said Westerberg. “This session will explore the ways nonprofits can benefit from a regular Twitter presence.”

Attendees will learn:
* Who to follow and how to grow your followers;
* The power of #hash tags for key words, events and chats;
* Free tools for more efficient participation and helpful analytics;
* How to use Twitter lists to key in on critical audiences such as donors, media, other nonprofits, and influences;
* Bonus – how to get more online presence through your business partners.

There is no charge for nonprofits attending the session, but registration is required. Registration information can be found at .

Orange Leap launched the Shine Brighter Series in October and has featured experts from around the country on a variety of topics with the intent to provide valuable tips and strategies that nonprofits can use to fulfill their mission. This particular session on Twitter was developed in response to requests from attendees.

Orange Leap ( helps nonprofits raise more money with fewer resources by streamlining the fundraising process with innovative technology solutions and collaborative support. A cloud-based, Constituent Relationship Management (CRM) technology solutions company, Orange Leap effectively manages donor and constituent relationships; processes donations and tracks gift history; and automates fundraising and marketing communications. Based in Dallas, Texas, the company works closely with nonprofits that are focused on reaching and engaging a wide range of missions and constituencies.

More info about Westerberg: .

Christopher Laird Simmons

Diigo Apparently Dead or Hacked, Site Being Redirected

NEWS: Today anybody attempting to use the Diigo social bookmarking site was greeted with either a redirect to a keyword link page (similar to a placeholder site), or was being redirected to an apparent affiliate link page. Diigo has been around quite some time, and also absorbed Furl a couple of years back. (UPDATED)

I’ve been posting thousands of stories to the site (when the prior Furl content is included) over the past 5 years or more, and only discovered this from my own bookmark getting the redirect, when going to: .

Redirects seem to include “Click Check,” “Monster,” and a keyword list site simliar to a non-active domain.

SO, not clear if site/company is “gone” or they got their DNS hacked, or what. I’ll update this post if the site comes back.

UPDATE 1pm PDT: (ref: )

Diigo posted the following announcement which I had missed earlier or was unable to find doing search for “Diigo down”:

Dear Diigo users,

We’re terribly sorry to inform you that we’re experiencing domain hijacking, ie. someone gained access to our Yahoo domain registrar account, and illegally hijacked the domain, Very soon may not be accessible to you until this issue is resolved.

But please rest assured that all our servers and user data are NOT compromised, and your data can be alternatively accessed at

Your current Diigo extensions and bookmarklets will not work on

For now, to bookmark to, please install this special bookmarklet for >> (link not included here -cs)

Again, we’re terribly sorry about any inconvenience this may have brought you. We’re working hard to resolve this. Thanks for your patience and continued support.

For the latest status update, please see our tweets at


The Diigo Team.

— UPDATE 9am PDT Friday Oct. 26, 2012 —
As of this morning, apparently the DNS issue has been fixed at the root, but it has not yet propagated to all the name servers (e.g., in California, on Verizon/FIOS – we still see redirects), just as when you move a domain to new server. As of their latest tweet, “It takes some time to propagate all DNS values world wide. You may need to wait a few hours to get fully accessible.”

Jackie FAME Inc.

Kids social media brand, Jackie Fame Inc., expands to clothing and other lifestyle offerings with FAMEbody and BrandFAME

CHARLOTTE, N.C. /Advertising Industry Newswire/ — Jackie Fame, Inc., which bills itself as the “kid/teen social network,” a Facebook(TM) alternative for kids and teens, announced this month the launch of its FAME 2.0 social network. The Company also continues to expand its Jackie Fame brand with the national retail launch of the “FAMEbody” personal care and cosmetic lines, and “BrandFAME” apparel lines.

Jackie Fame is an investment capital funded, Charlotte and Los Angeles based company; founded by kid entrepreneurs Zachary Swauger (age 13) and Joshua Swauger (age 10), launched its initial Jackie Fame(R) Network in January of 2011. After the positive response and tremendous membership growth, the brothers put a halt on growth initiatives while focusing on enhanced development efforts of its platform. With continued feedback for improvements from the FAME Kid Advisors, the brothers developed FAME 2.0 – a custom, feature rich, with a scalable network, infrastructure. Also, not surprisingly, Jackie Fame offers an interactive Android and iPhone mobile app available to download for free on over 2,500 wireless devices – FAME Mobile.

In 2011, the Swauger brothers also penned their first book in the “Kid2Kid Book Series” titled “Kid2Kid, Keepin’ It Safe Online” (ISBN: 9780615500256). This fun to read book about internet safety, which includes a chapter on anti-bullying, is now available at book stores, Barnes & Noble, Amazon, and public libraries.

“What we set out to do was build an awesome place on the web for kids to communicate, share and create new friendships, continue to develop our brandFAME and its superior lines of quality products, provide financial opportunity for our investor team, and prove to the admission officers at Stanford University that we have what it takes to be a Cardinal – in about 5 years,” said Joshua Swauger.

“FAME 2.0 is epic!” added Zachary Swauger. “Unlike many other social networks for kids and teens, with Jackie Fame there is no charge to be a member, no advertising in-your-face messages, and our members have the choice to be as private or as public as they want to on their page.” Initially, the system defaults to full privacy for all members to provide instant protection. “After that, it’s their choice who they friend,” added Zachary. In addition, users’ data and content is not sold to brands, advertisers, etc. “We ARE ‘the brand’ and with our merchant partners engaged with the FAME members via our FAME50 platform, coming soon – it’s really awesome.”

Jackie Fame’s BrandFAME will initially launch with the FAMEbody “body treats” personal care line and FAMEnails, the companies nail polish line, due to be in national retail store locations by Q4 2012. BrandFAME, the company’s apparel line is expected in stores by Q1 2013. All lines and been developed, branded, quality tested, and are now in the pre-sale process.

About Jackie Fame, Inc:
The Company ( continues to expand its Jackie Fame brand with the national retail launch of the “FAMEbody” personal care and cosmetic lines, BrandFAME apparel lines, FAME50 merchant platform and Face-the-Fame; FAME America! the online music & talent contest for kids is launching in 2012.

The Mission of the Jackie Fame Network is to be the leading kid/teen social networking destination with the largest, most engaged audience and community. The network will be supported by its unique position as one of the strongest, most valued brands focusing in the highly coveted kid-teen audience.

Jackie Fame(R), FAME50(R), JFame(R), FAMEbody(R), and Face-The-Fame(R) are registered trademarks of Jackie Fame, Inc. All other trademarks acknowledged.

Dawn Westerberg Consulting

At Texas Association of CPAs Conference, B2B Marketing Strategist Dawn Westerberg Speaks on ‘CPAs and Social Media’

AUSTIN, Texas /Advertising Industry Newswire/ — B2B Marketing Strategist Dawn Westerberg was a guest speaker at the Texas Association of Certified Public Accountants (TACPA) Winter Meeting. In her session “CPAs and Social Media,” Westerberg identified areas where Social Media can benefit small CPA firms, and single person firms in much the same way that networking and word of mouth referrals can benefit professionals.

“Social Media provides a powerful way for professionals to extend their networks and business development. With a well thought out strategy, CPA firms can enjoy all the benefits of an online presence that serves to grow their book of business and increase client loyalty,” said Westerberg.

The session held Friday, February 17, 2012, included advice on how to enhance online presence with clients, prospective clients and professional associates using social media sites such as Google+, LinkedIn, Twitter and Facebook.

The Texas Association of Certified Public Accountants (TACPA) is a nonprofit, voluntary, professional organization representing Texas CPAs. The TACPA dedicates itself exclusively to the unique interests of CPAs in public practice, including preserving the integrity and enhancing the value of the CPA certificate within the business and financial communities. The TACPA is committed to helping members meet the challenges and seize the opportunities in public practice.

About Dawn Westerberg Consulting:

Dawn Westerberg invites business owners to “fall in love with your business again” through a sound marketing strategy that drives results and profits. Dawn Westerberg Consulting LLC assists companies in developing marketing plans that take full advantage of online and traditional marketing to create lead demand from ideal prospects. An Authorized Duct Tape Marketing Consultant – – Dawn is a frequent speaker at conferences throughout the country on the topics of marketing, social media, online presence, and blogging. She publishes a blog on B2B Marketing at and is a contributor at BusinessWeek’s Business Exchange. With headquarters in Austin, TX, she serves customers in the United States and Canada.

Dawn Westerberg Consulting LLC

Annual Duct Tape Marketing Gathering 2011 in Kansas City to feature session on how blogging and Google+ can be used to grow B2B online visibility

KANSAS City, Mo. /Advertising Industry Newswire/ — Dawn Westerberg, president of Dawn Westerberg Consulting LLC, and an authorized Duct Tape Marketing Consultant, will be presenting a session on “Blogging, Twitter and Google+” at the Duct Tape Marketing Gathering 2011 conference. The session will focus on how blogging, Twitter and Google+ can be used to grow online visibility for businesses as a means to generating more qualified opportunities for winning new customers. The event will be held in Kansas City, Missouri, October 27-29, 2011.

“One of the most valuable assets a business can invest in is valuable, strong, targeted content on their blog to guide the website visitor through the qualification process,” said Westerberg. “Duct Tape Marketing refers to this as the Marketing Hour Glass. The prospect experience involves specific stages: Know, Like, Trust, Try, Buy, Refer, Repeat. Online content should facilitate a prospect’s movement through those marketing stages.”

Once a collection of strong content is published on the website or blog, Westerberg advocates the use of social media platforms such as Twitter and Google+ to circulate the information. “Social media platforms have gathered target audiences. It’s up to business owners to develop online networks and share the benefit of the solutions they’ve developed and deployed for other businesses.”

“The more complicated the solution, the more benefit there is to regular blogging,” explained Westerberg. “Business owners can highlight products, services and methodologies through blog posts. This will serve to give website visitors a productive and satisfying web experience.”

Gathering 2011 is the annual Duct Tape Marketing conference for authorized Duct Tape Marketing consultants.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC ( serves companies from coast to coast and border to border with marketing strategy, marketing message development, campaign and content creation and online marketing. An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, collaboration, and measured results.

You can read Dawn’s blog at: .

Dawn Westerberg Consulting LLC

NCACPA 2011: Putting Social Media to Work for Your Business, hosted by Dawn Westerberg

ASHEVILLE, N.C. /Advertising Industry Newswire/ — Dawn Westerberg, of Dawn Westerberg Consulting LLC, will be speaking at the North Carolina Association of CPAs (NCACPA) 2011 Members in Business and Industry Conference September 22-23, 2011 in Asheville, North Carolina. “Putting Social Media to Work for Your Business” will focus on Social Media and “Writing to Delight” will focus on developing online content that will help businesses grow through online presence and inbound marketing.

In her presentations, Westerberg will cover how to approach online content and social media in a strategic manner with high consideration for what website visitors are likely to be searching for. “It’s important to address the needs of online buyers by making it easy for them to answer the questions they need to move forward in the buying process. A well thought out online strategy accomplishes that, differentiates the business, and increases the number of qualified opportunities for business owners.”

“Business owners need to be cognizant that buyers are approaching their selection of products and services purchases in a whole new way – by doing their own research online before they ever initiate contact,” said Westerberg. “Therefore it’s crucial that the company has a strong online presence with rich and compelling content on their websites to fulfill the buyer’s informational needs.”

Westerberg is a frequent speaker on B2B Marketing and has presented to audiences throughout the United States on a variety of marketing topics including Inbound Marketing, Social Media, Marketing Strategy, Content Creation and Marketing Metrics. She assists B2B professional firms in developing marketing strategy and tactics for business growth and brand awareness.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC serves companies from coast to coast and border to border. Dawn Westerberg is the president of Dawn Westerberg Consulting LLC ( An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, creative collaboration and inspired performance.

Dawn Westerberg Consulting LLC

How to Monetize Social Media: B2B Case Studies

AUSTIN, Texas /Advertising Industry Newswire/ — Dawn Westerberg, president of Dawn Westerberg Consulting LLC will be presenting at the Information Technology Alliance (ITA) Spring Conference. She will give two presentations “How to Monetize Social Media: B2B Case Studies,” as well as “The Hub – Is Your Online House in Order,” and facilitating a hands-on lab with attendees interested in learning more about Twitter.

The ITA Spring Conference is taking place May 1-3, 2011 at the Westin Buckhead Atlanta. “It’s an honor to present at ITA and I’m excited about these sessions which are the result of member feedback on the types of topics and sessions that would be most helpful in managing their business,” says Westerberg. “Social Media offers professional services firms with a great opportunity to showcase their expertise and gain exposure with new markets.”

Dawn Westerberg Consulting LLC assists business-to-business firms in strategic marketing, public relations and social media. Westerberg speaks frequently on a variety of marketing topics including Social Media, Content Creation, Customer Experience, and Marketing Fundamentals.

Her presentation “The Hub – Is Your Online House in Order?” addresses the need for compelling content on websites and blogs providing visitors with the information they need to self-qualify themselves, continue returning to the site, and ultimately engaging in business with the firm.

“How to Monetize Social Media: B2B Case Studies” will focus on the results of real world marketing campaigns from campaign creation to campaign measurement to return on investment.

Westerberg will facilitate a hands-on lab for attendees looking to become more proficient in their use of Twitter.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC serves companies from coast to coast and border to border. Dawn Westerberg ( is the president of Dawn Westerberg Consulting LLC. An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, creative collaboration and inspired performance.